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Dissertations / Theses on the topic 'New Value Proposition'

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1

Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.

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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the str
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2

ALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.

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A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. Hence, the purpose of this study is to develop a value proposition for a high technological product in rain measurement, called Ericsson Weather Data (EWD). Since it is a technology-driven product, it is necessary to understand the potential customers to determine the product's market potential. Therefore, semi-structured interviews have been conducted with potential users in
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3

Castillo, Jason, and Maryanne Owino. "Conveying value in new corporateventures : The case of Telia CompanyCDN unit." Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188693.

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The transition of businesses to the digital marketplace has presented many opportunities andchallenges for e-commerce and ICT services providers. This research was carried out during theongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network(CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and tocompare the qualitative research findings with theoretical secondary data and definitions. Sixinterviews were performed, constituting the em
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4

Owino, Maryanne, and Jason Castillo. "Conveying value in new corporate ventures : The case of Telia Company CDN unit." Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188692.

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The transition of businesses to the digital marketplace has presented many opportunities and challenges for e-commerce and ICT services providers. This research was carried out during the ongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network (CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and to compare the qualitative research findings with theoretical secondary data and definitions. Six interviews were performed, constituting t
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5

Borgqvist, Jens, and Ida Axelsson. "Employer Branding : ett modernt begrepp i offentlig verksamhet." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36659.

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Bakgrund Sedan efterkrigstiden har det skett en ökning av moderna organisationsidéer. En av dessa idéer är employer branding som utgör varumärket för företaget som arbetsgivare och som syftar till att locka till sig och behålla rätt personal. Offentlig verksamhet har börjat arbeta med detta begrepp som en följd av new public management men studier på detta område saknas. Syfte Syftet med studien är att skapa förståelse för de svårigheter som finns i att utforma ett employer brand i en offentlig verksamhet som karaktäriseras av new public management-idéer. Vi vill bidra till den företagsekono
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6

EMAMI, AMIR. "Constituents of New Value Creation in the Course of Entrepreneurial Opportunity Development." Doctoral thesis, Politecnico di Torino, 2017. http://hdl.handle.net/11583/2667484.

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Entrepreneurship is a young field of study that rests at the heart of modern theories of economic development. Several studies have had immense endeavors to explain many of phenomena in entrepreneurship as well as entrepreneurial opportunity and entrepreneur’s economic function. Still, we know little about how entrepreneurial action takes place under the condition of risk and uncertainty. Having value proposition as a central construct and building upon entrepreneurship literature, this dissertation is a further contribution to our current knowledge, particularly in entrepreneurial opportunity
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7

Jansson, Johan, and Anton Anhammer. "Service innovation in the pharmaceutical industry : How do existing value propositions restrict the adoption of new resources?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434174.

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The topics of value propositions and service innovation have been highly interesting topics within service-dominant logic. Something that has not been studied in previous research, and the purpose of this thesis, is to investigate; how current value propositions restrict service innovation by restricting digital resource utilization. These restrictions on service innovation could sometimes result in casualties, for example caused by adverse drug reactions, which is one reason why this research question is important. The method used in this thesis is a case study analysis on a pharmaceutical co
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8

Li, Zhen. "INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-263917.

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Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. However, most charging infrastructure operators find it difficult to make a profit by only providing charging services due to the lack of a sound business model. This thesis aims to investigate the current status of charging infrastructure for electric vehicles in urban Beijing and the business models of Beijing’s main charging infrastr
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9

Semprini, Riccardo <1994&gt. "Value proposition e marketing mix nel food e-commerce. Riferimenti al caso Cortilia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19660.

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L’elaborato si pone l’obiettivo di analizzare i trend di value proposition aziendale e l’utilizzo degli strumenti di marketing nel mondo del food e-commerce, settore con un’importante crescita a seguito della pandemia da Covid-19. Inizialmente, verrà proposta un’introduzione sul mondo digitale, toccando diversi fattori: relativi all’offerta, con la situazione della digitalizzazione nelle aziende e l’approccio dell’omnicanalità; relativi alla domanda, con il tasso di penetrazione di Internet e il suo utilizzo da parte degli utenti; abilitanti per entrambi, con le infrastrutture necessarie alla
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10

Aguayo, Alfaro Alexandra, Arias Lesly Esthefany Chavez, Paucar Mirko Alipio Gonzales, Anaya Cecilia Brigitte Mato, and Nuñez Gianella Marithe Ynca. "Proyecto Mantequilla de maní “Nutrimaní”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652654.

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En el presente trabajo de investigación se evalúan todos los aspectos necesarios a tener en cuenta para iniciar un negocio de elaboración y comercialización de mantequilla de maní. Está dirigido a mujeres y hombres del NSE A y B que habiten en las zonas 2, 7 y 8 de Lima Metropolitana, que tengan de 18 años en adelante. La propuesta de valor se basa en los insumos empleados para la elaboración de las mantequillas 100% naturales, que aportan beneficios a la salud y a diferencia de la competencia, no se utiliza preservantes o químicos. Nos aseguramos de mantener una relación cercana con los clien
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11

Tropeano, Elena Maria <1995&gt. "LA VALUE PROPOSITION NEL SETTORE FASHION AND LUXURY. Una ricerca sperimentale su quattro brand del gruppo Louis Vuitton Moet Hennessy." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17505.

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La tesi sperimentale in oggetto si propone di analizzare quattro marchi del gruppo Louis Vuitton Moet Hennessy, appartenenti al settore Fashion and Luxury, presi come casi studio: Louis Vuitton, Dior, Fendi e Loro Piana. L’obiettivo è quello di individuare se esistono elementi comuni alle loro proposte di valore, comprendere per quali elementi invece siano differenti e se quindi è possibile individuare o meno una proposta di valore comune per poi scoprire o meno se essa sia riconducibile a quella del lusso tradizionale oppure se ne diverga. Le proposte di valore dei brand selezionati sono stat
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12

Fioroni, Matteo <1996&gt. "Ecosistemi di Mobilità Sostenibile e paradigma MaaS: Analisi della Value Proposition e dei modelli organizzativi degli operatori MaaS nel territorio italiano." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18065.

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La tesi si inserisce all’interno di macrotemi quali la nascita e lo sviluppo del modello di ecosistema di business e la necessità dello sviluppo e dell’adozione di sistemi di mobilità sostenibile all’interno delle città. Negli ultimi anni, infatti, il tema degli ecosistemi di business è stato largamente discusso, suggerendo come tale forma di governance consenta alle aziende di poter prosperare maggiormente, sfruttare al meglio le risorse dei partecipanti dell’ecosistema e resistere ai cambiamenti repentini tipici del mercato odierno. Questo modello si sostituisce alle forme verticaliste, che
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13

Zielinski-Khazaal, Hiba. "L’impact de la qualité de service et de la valeur perçue sur la satisfaction et la recommandation des clients en milieu bancaire. Etude sur une clientèle « Banque Privée » et proposition d’actions pour faire progresser le Net Promoter Score." Thesis, Université Côte d'Azur, 2020. http://www.theses.fr/2020COAZ0010.

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Dans un marché ultra-concurrentiel bouleversé par de nouvelles réglementations, l’arrivée des néobanques et le développement des banques digitales, les banques de détail, et notamment les banques privées, doivent évoluer, et s’adapter, pour garder et attirer de nouveaux clients. Pour ce faire, elles doivent élaborer des stratégies opérationnelles susceptibles de répondre à ces défis. Dans le cadre de la banque privée où le contexte relationnel est fort, assurer à ses clients une qualité de service supérieure s’avère indispensable pour obtenir un bouche à oreille positif, facteur ensuite de rec
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14

ROTINI, FEDERICO. "Re-engineering of Products and Processes through a value oriented approach." Doctoral thesis, 2011. http://hdl.handle.net/2158/562295.

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During the last twenty years a multitude of methods has been developed with the aim of supporting business process reengineering activities. Most of these methods are focused on pursuing time and cost reduction policies in order to preserve the competitiveness of products and services on the market place. A deep analysis of the literature shows that such kind of business process initiatives failed in pursuing this objective, since redesign efforts should be focused not only on cost and time reduction, but also on those aspects mostly impacting the customer perceived value. Starting from the ev
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15

Basch, Miguel Alves. "Sustainable entrepreneurship : does a sustainable value proposition increase consumers’ acceptance of a new service?" Master's thesis, 2017. http://hdl.handle.net/10400.14/25440.

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The main purpose of this study is to verify whether the communication of sustainable attributes for a new service increases the likelihood of adoption and consumers’ service evaluation. The hypotheses formulated were tested by means of a survey where participants evaluated the service based on different messages (sustainable vs. functional attributes). The results showed no significant difference in the type of information displayed on the likelihood of adoption or the evaluation of the service. The fact of including sustainable attributes in the value proposition did not increase individuals’
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16

Roquette, Diana Briz Esteves De Carvalho. "Lusíadas dental field lab: launching a new brand in dental care - designing a winning value proposition." Master's thesis, 2021. http://hdl.handle.net/10362/132374.

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Following the proposed scope of the project, goals and deliverables were set under three distinct dimensions, comprising an analysis of both the market and the company, the creation of a winning Value Proposition, and the conceiving of recommendations for an expansion strategy. An Internal Analysis was conducted to assess Lusíadas Dental’s current capabilities and key figures, supporting the evaluation with an examination of the Consumer Decision Journey to better understand the existent efforts within the distinct stages of the process
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17

Figueiredo, Henrique Miguel Alves. "Future financial institution for young population- value proposition concept with special focus on transactional banking products." Master's thesis, 2016. http://hdl.handle.net/10362/20526.

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CEMS<br>The present Work Project is centered on a CEMS MIM Business Project developed with MasterCard in Warsaw, Poland. The main outcomes of the project were a thorough knowledge of the FinTech industry and its future trends, a deep understanding of the preferences and expectations of university students and young workers regarding financial services and the suggestion of a value proposition for an innovative financial mobile application. The present report presents the methodology used to achieve the aforementioned outcomes, as well as a complete academic discussion focused on the theories c
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18

Beuck, Ann-Christin Brigitte. "The W Club : a study on the value proposition customer segmentation and commercialization of a new business opportunity." Master's thesis, 2021. http://hdl.handle.net/10400.14/35065.

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This dissertation evaluates the potential of the startup idea of a digital platform for personal development for women in German-speaking markets called the W Club. This study's main objective is to define the most relevant customer segments based on the SINUS-Milieus and Female Customer Segmentation. This allows a meaningful value proposition and differentiation from the direct competitors. The market size and different revenue models are assessed to estimate the commercial potential. The extensive literature review provided an overview of this business proposal's key success factors: framew
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19

Xavier, Manuel Baptista Moniz Da Gama Lobo. "Lusíadas consulting lab field lab, Lusíadas dental field lab: launching a new brand in dental care —designing a winning value proposition." Master's thesis, 2021. http://hdl.handle.net/10362/132555.

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Following the proposed scope of the project, goals and deliverables were set under three distinct dimensions, comprising an analysis of both the market and the company, the creation of a winning Value Proposition, and the conceiving of recommendations for an expansion strategy. An Internal Analysis was conducted to assess Lusíadas Dental’s current capabilities and key figures, supporting the evaluation with an examination of the Consumer Decision Journey to better understand the existent efforts within the distinct stages of the process
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20

Schnepper, Luisa. "Mentora Health : a study on the value proposition, customer segments, and revenue model of a new business opportunity in the oncological field." Master's thesis, 2021. http://hdl.handle.net/10400.14/35361.

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Cancer is the second-leading cause of death worldwide. On a global scale, one in six deaths was caused by cancer in 2018 [86]. Even though research suggests that a variety of complementary treatments may substantially increase cancer patients’ quality of life as well as recovery and even decrease mortality, cancer care is commonly focused on clinical treatment solely. Therefore, the startup Mentora Health made it their mission to approach cancer care more holistically and identified a new business opportunity: an online B2C marketplace that connects cancer patients with professionals specializ
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21

Lameiro, Sara Filipa Mendes. "Sustainability : the requirement for funding?" Master's thesis, 2020. http://hdl.handle.net/10400.14/29670.

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New businesses have been increasingly pressured to deal with social and environmental issues on its own or while performing their economic activities. Therefore, socially-responsible businesses should be considered more appealing for investors. Academically, the ability of businesses to address social and/or environmental challenges while being profitable is still under debate. Thus, studying the challenges that sustainable new businesses face in attracting funding from investors is essential. The present dissertation focuses on understanding the impact of communicating a sustainability claim
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22

Charamba, Millicent Patience. "Applying the business model canvas to develop business models for SMEs in Namibia : a case of the Khomas Region." Diss., 2017. http://hdl.handle.net/10500/23845.

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There have been tremendous economic developments in all parts of the world including developing nations. One of the major drivers of these developments has been from the Small to Medium Enterprises (SMEs). These businesses have enabled many nations to create employment, resulting in an increase in the Gross Domestic Product (GDP). In as much as SMEs have well documented benefits, they also require many support, capital and business skills. This has led to the establishment of SME incubation centres where start-ups are hosted and trained to have the business skills. However, despite the incubat
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