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Journal articles on the topic 'New Value Proposition'
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Kolodziej, Michael, Ira Klein, and Lonny Reisman. "A new value proposition." Nature Medicine 19, no. 11 (2013): 1365. http://dx.doi.org/10.1038/nm1113-1365.
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Errante, Joseph V. "Dental Benefits—A New Value Proposition." Dental Abstracts 56, no. 2 (2011): 60–61. http://dx.doi.org/10.1016/j.denabs.2010.11.001.
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Bohnsack, René, and Jonatan Pinkse. "Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles." California Management Review 59, no. 4 (2017): 79–96. http://dx.doi.org/10.1177/0008125617717711.
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Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
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Heikka, Eija-Liisa, and Satu Nätti. "Evolving value propositions in knowledge-intensive business services." Journal of Business & Industrial Marketing 33, no. 8 (2018): 1153–64. http://dx.doi.org/10.1108/jbim-12-2017-0306.
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Purpose The purpose of this paper is to explore what value dimensions and related value components are highlighted in the value proposition of knowledge-intensive business services (KIBS), both at the relationship and project levels, how value propositions can differ between new and established customer relationships, and finally what is characteristic to the evolution of value proposition in the KIBS context. Design/methodology/approach This study uses a comparative, qualitative multiple case study method. Findings The aim is to offer a comprehensive picture of the variety of value components in KIBS relationships, likewise, how the nature and composition of value proposition changes as a relationship evolves from conducting a single project toward a more established customer relationship. Individual experts seem to possess a crucial role in that development. Originality/value This study contributes theoretically by providing insights into the current literature on core dimensions and components of value propositions in this specific context, and differences there can be between new and established customer relationships. The study also offers much-needed, context-specific knowledge of knowledge-intensive services for managers. Empirically, these findings reflect the perspectives of both the service provider and four of its customers, ensuring a multi-sided description of the phenomenon.
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Wouters, Marc, James C. Anderson, and Markus Kirchberger. "New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions." California Management Review 60, no. 4 (2018): 101–24. http://dx.doi.org/10.1177/0008125618778855.
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A corporation that employs an “outside-in” startup program needs to screen a large number of potential startups and assess each time: What is the value of the startup’s offering to our business, and what resources and support will the startup need so we can actually obtain its offering? However, many startups are not very good at communicating their customer value proposition in a way that helps the customer firm making such assessments. This article recommends that startups construct two sequential value propositions. The Innovative Offering Value Proposition communicates how the startup’s offering creates superior value for the customer. It answers the question: What is extraordinary about the startup’s offering that will enable the customer to solve a significant problem it has or achieve a top priority it has? The Leveraging Assistance Value Proposition conveys what the customer firm will get in return for providing support and resources to the startup. It answers the question: What will make it worthwhile from the customer’s perspective to support the startup to realize its innovative offering?
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Starr, Joshua P. "On Leadership: A value proposition for a new era." Phi Delta Kappan 104, no. 6 (2023): 54–55. http://dx.doi.org/10.1177/00317217231161542.
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Events of recent years have led many students and parents alike to question why schools work the way that they do. Students have asked why they should have to come to class when they can do the work at home. Community members have questioned why students are having to learn about contentious issues. While not all of questions are equally valid, education leaders have a responsibility to provide some kind of answer. Joshua P. Starr suggests that the answer comes down to ensuring that the value proposition for schools is clear. And in this new era, the development of community may be among the most important value propositions for public schools.
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Turulja, Lejla, Selma Smajlović, and Vanja Šimičević. "Business Model Innovation: Impact of Entrepreneurial Competencies to New Value Proposition." Business Systems Research Journal 16, no. 1 (2025): 40–59. https://doi.org/10.2478/bsrj-2025-0003.
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Abstract Background Rapid changes and dynamic markets significantly impact the way businesses operate. Many companies fail to adapt and innovate their business models, which jeopardises their sustainability. Managers, as key decision-makers, play a pivotal role in the innovation process, whereby their entrepreneurial competencies directly influence various dimensions of business model innovation. Objectives The main aim of this study is to examine the impact of entrepreneurial competencies on the new value proposition dimension of business model innovation (BMI), exploring competencies such as opportunity recognition, analytical thinking, innovativeness, tenacity, and passion for work. It investigates how these competencies contribute to developing new offerings and new channels, attracting new customers and markets, and building new customer relations. Methods/Approach The study is conducted on a sample of 267 managers of medium and large companies across various industries in Bosnia and Herzegovina. The data were analysed using Structural Equation Modelling (SEM). Results The results show that different entrepreneurial competencies have a significant impact on various aspects of a new value proposition. Conclusions The study contributes to a deeper understanding of the influence of different entrepreneurial competencies on new value proposition dimensions within BMI. Managers who effectively utilise these competencies can enhance their companies’ value propositions, thereby increasing competitiveness and business success.
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Rea, Mark. "The Value Proposition a New Spin on Value Engineering’." Lighting Design + Application 44, no. 2 (2014): 22–23. https://doi.org/10.1177/036063251404400210.
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Khorshidi, Mohammadreza. "Developing Value Proposition for Business Models of National Iranian Oil Companies." Proceedings of the International Conference on Business Excellence 12, no. 1 (2018): 508–21. http://dx.doi.org/10.2478/picbe-2018-0046.
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Abstract The Value proposition is one of the key aspects of a business model and plays a significant role in any business model. Nowadays, firms could be successful and even could be initiated, only when a value proposition of their business model is clarified precisely. There is a necessity for new studies in order to see whether National Oil Companies(NOCs) are promoting the proper business models that make them competitive. This research analyzes the value proposition and its influence on the NOC’s competitiveness and it supports to deliver the required products and services to their specific market segment and customers. The main objective of this research is to develop a value proposition for the business model of National Oil Companies(NOCs). This could enable firms to be more competitive in the oil industry, especially in the oil supply glut circumstance. In order to achieve this objective, the research methodology is based on the semi-structured interview with the main stakeholders in the oil industry which is NOCs. First, value propositions in the history of oil and gas industry are addressed in almost every decade, then five current or previous managers of National Iranian Oil Company are selected for the semi-structured interview to clarify the current market situation and eventually propose the desired value propositions for the business model of NOCs.
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Riasi, Arash, Zvi Schwartz, and Chih-Chien Chen. "A proposition-based theorizing approach to hotel cancellation practices research." International Journal of Contemporary Hospitality Management 30, no. 11 (2018): 3211–28. http://dx.doi.org/10.1108/ijchm-10-2017-0616.
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Purpose This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain. Findings Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research. Originality/value The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.
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Kleber, Daniel Marco-Stefan. "Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience." ETIKONOMI 17, no. 2 (2018): 265–74. http://dx.doi.org/10.15408/etk.v17i2.7311.
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Purpose of this conceptual study is the identification of design thinking approaches and underlying logic for increasing the value proposition to improve customer experience in today´s dynamic and fast-changing business environment. Method of research based on content analysis of distinctive streams in the literature on design thinking for delivering the increased value proposition. Core elements of design thinking were identified and combined with service-oriented thinking logics aiming at providing superior value proposition and thus to improve customer experience. Furthermore, the article elaborates on the delimitation of Design thinking from Designerly thinking, and a new model for enhancing customer value propositions, the wheel of Design thinking, was developed based on core elements of Design thinking approaches. This approach has a potential to shape and redefine existing markets and to improve adjustment of products and services to dynamic customers´ needs and demands.DOI: 10.15408/etk.v17i2.7311
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Johnson, Catherine, Timo Kaski, Yvonne Karsten, Ari Alamäki, and Suvi Stack. "The role of salesperson emotional behavior in value proposition co-creation." Journal of Services Marketing 35, no. 5 (2021): 617–33. http://dx.doi.org/10.1108/jsm-11-2019-0455.
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Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.
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Ahmad Dahlan, Abdul Rahman, Jamaludin Ibrahim, Mohamed Razi Mohamed Jalaldeen, and Mohammed El Mohajir. "REDESIGN BUSINESS MODEL OPTIONS FOR "UNIVERSITY OF THE FUTURE" AND STAYING RELEVANT IN THE FOURTH INDUSTRIAL REVOLUTION AGE." Journal of Information Systems and Digital Technologies 2, no. 1 (2020): 47–59. http://dx.doi.org/10.31436/jisdt.v2i1.91.
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Several key studies have shown that the higher education sector is in need of new business models in order to stay relevant and sustainable in the New Digital Age. Pressures and drivers of change – funding, changes in the technology and Fourth Industrial Revolution (4IR), digital socio-economy, and business model, to name a few – that demand institutional change by re-examine its existing business model and value proposition, if success is to be sustained over the long term. The digital changes are dynamic and complex. This paper adopted the design and system thinking approach. Strategy canvas with business modeling tools such as the Environmental Map (EM), Business Model Canvas (BMC) and Value Proposition Design Canvas (VPC) are modeling tools used to design, evaluate alternative business models and value propositions. The tools allows us to design business model options that create value for the business, and value propositions that create value for the customers, thus enabling the creation of sustainable businesses. In this paper we explore the use of business modeling tool to analyse, formulate, and design sustainable business models for the University of the Future (UotF) in facing the New Digital Age challenges and opportunities. Depending on the value proposition offered to targeted customer segments, this paper has established generic business model prototypes for UotF in the facing the challenges and opportunities created by the New Digital Age and 4IR. In our opinion these generic prototype options will help university decision makers, planners and relevant stakeholders to continuously enhance and customise sustainable, agile, and competitive business models.
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Äyväri, Anne, and Annukka Jyrämä. "Rethinking value proposition tools for living labs." Journal of Service Theory and Practice 27, no. 5 (2017): 1024–39. http://dx.doi.org/10.1108/jstp-09-2015-0205.
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Purpose The purpose of this paper is to provide a conceptual analysis on value proposition tools to be used in future empirical research and in building managerial insight. The conceptual analysis focusses on a living lab framework and recent theoretical developments around the concept of value that are reflected in the context of three managerial tools for creating value propositions. Design/methodology/approach Using abductive reasoning, the descriptions of the tools were analysed as cultural texts, as language-in-use in a social context. Findings In the context of the living labs approach, the Value Proposition Builder™ (VPB) seems to conflict with the ideas and premises of user-centric innovation processes. In the Value Proposition Canvas (VPC), the co-creation aspect is rather vague, as the enterprise and its offerings are presented as creators of value for the customer. Thus, this tool somewhat contradicts the living lab approach. The People Value Canvas (PVC) is aligned with the service-dominant logic and the premises of living labs. However, all three tools largely neglect a deeper acknowledgement of the role of the wider context, the service ecosystem, and the role of networked actors as resource integrators. Moreover, none of the tools explicitly point out the role of enterprises as intermediaries in constructing invitations for value co-creation. Originality/value The paper contributes to the SDL and living labs literature by conceptual analysis on different value proposition tools; the VPB™, the PVC, and the VPC which are relevant for academics as well as practitioners creating new understanding and insights on the connectedness of the living labs framework and SDL as well as their relationship to managerial tools. By identifying the absent elements of S-D logic from managerial value proposition tools, the paper contributes to current discussions by giving attention from scholars towards investigating managerial tools and by providing a new conceptual analysis for future empirical research. The critical analysis of the managerial tools contributes to managerial practice by emphasising the need to consciously evaluate the benefits and failures of tools for developing their organisations.
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TOMODA, Akiko. "Japanese SAKE & WINE – Emerging New Value Proposition." Journal of Japan Society of Kansei Engineering 16, no. 1 (2018): 39–42. http://dx.doi.org/10.5057/kansei.16.1_39.
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Shubina, E. Yu. "FORMATION OF A MODERN EMPLOYER VALUE PROPOSITION MODEL IN CONDITIONS OF THE GLOBAL TRANSFORMATION OF THE LABOR MARKET." Social & labor researches 53 (2023): 54–62. http://dx.doi.org/10.34022/2658-3712-2023-53-4-54-62.
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The relevance of the work is due to the need to develop new approaches to organizing remuneration and motivation systems at enterprises. The subject of the study is the organization’s activities in the formation and development of its own value proposition (EVP) model, as well as the features of the organization of the value proposition in companies. The purpose of the paper is to develop a new EVP model. The objectives of the study are to analyze existing theoretical positions on the employer’s value proposition and to summarize materials from the practical activities of organizations in the field of employer brand management and EVP. The research hypothesis is that in modern conditions there is a need to form a new model of the employer’s value proposition. The main methods of the study are content analysis of internal organizational documents and other components of corporate culture, economic and structural analysis, modeling, and forecasting. The methodological and theoretical basis of the study was domestic and foreign publications, reporting data, materials from agencies and research companies, as well as policy documents in the field of developing the employer’s value proposition. The article discusses aspects of the use of EVP as a new mechanism for positioning a company in the labor market. It is noted that the construction of remuneration systems in the modern market is determined by the peculiarities of the formation of value propositions on the part of specific employers. The characteristics of the traditional model and the new modern EVP model are given. The results of the study can be used to formulate methodological, regulatory conditions and factors for the development of the employer’s value proposition, to prepare an economic mechanism that ensures the implementation of EVP management policies aimed at the rational use of labor resources, expanding the labor market and developing a system of motivation for company personnel. The author concluded that the analysis of the employer’s brand in modern conditions requires the development of methodological tools that will expand the capabilities of employers in the field of forming and improving the brand for the purposes of the most effective positioning in the labor market in order to win in the competition with other employers.
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WOUTERS, MARC. "CUSTOMER VALUE PROPOSITIONS IN THE CONTEXT OF TECHNOLOGY COMMERCIALIZATION." International Journal of Innovation Management 14, no. 06 (2010): 1099–127. http://dx.doi.org/10.1142/s1363919610003021.
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Many larger, technology incumbent companies involve smaller, high-tech entrepreneurial firms in their innovation processes by outsourcing the development of new products, services, and processes. These R&D firms face the challenge of profitable technology commercialization. In this context, we study the use of customer value propositions and agreements based on these. The problem is that it is not clear how such propositions can be structured under considerable uncertainty. Real options logic seems to lend itself, in principle, to structuring value propositions. However, recent studies have discussed the organizational challenges of applying real options. Hence, we specifically investigate under what conditions real options logic can be an adequate base for the development of the value proposition of a small high-tech entrepreneurial supplier cooperating with a large-scale incumbent firm to develop new technology. We provide empirical support based on two case studies. Ideas for future research conclude this paper.
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Quero, María José, and Rafael Ventura. "Value proposition as a framework for value cocreation in crowdfunding ecosystems." Marketing Theory 19, no. 1 (2018): 47–63. http://dx.doi.org/10.1177/1470593118772213.
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The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight levels of value co-creation as seen in the service ecosystem. A qualitative multiple case-study approach is used to analyze the two most representative crowdfunding platforms in Spain, Verkami and Lánzanos, in terms of the amounts of funds provided. This article offers an analysis of specific cases of crowdfunding in the arts and cultural sector through the biggest platforms in Spain. The sampling design could be improved by including the experiences of crowdfunding projects in other countries in the analysis. The findings could assist service managers and practitioners to improve planning of value cocreation through the value propositions approach, with a variety of actors within the service ecosystem. This article is a contribution to the development of service-dominant (SD) logic in relation to FP 7 and FP 10. Managerial contributions include the development of a crowdfunding service ecosystem model for arts managers, which offers not only a method of generating finance or economic value but also opportunities for strengthening bonds with customers and other stakeholders. This article is unique in that it integrates value proposition categories in micro-, meso-, and macrocontexts and analyzes the different kinds of cocreation that exist in the crowdfunding context.
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Pathak, Surendra Raj, and Raj Narayan Yadav. "A study on Contact Algebra by Browerian Logic." Amrit Research Journal 1, no. 1 (2020): 78–85. http://dx.doi.org/10.3126/arj.v1i1.32458.
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There is a close relation between Boolean logic or two-valued logic and an electric di-contact algebra. Two-valued logic is concerned with propositions which are either true or false and which can be combined in various ways. Similarly, the switches of circuits are activated by contacts which, open or closed, can be combined in analogous ways. But there are positions which are not two-valued - a generalisation of truth values of a proposition leads to an n-valued logic. It is then natural to raise the query whether it is possible to generalise the notion of switching contact analogous to the generalisation of truth value of a proposition. If it is so, does there exist an isomorphism between propositional algebra in n-valued logic and a structure in switching circuits based on contact values? The solution of the problems leads to a new algebra. Here we have reviewed this contact algebra by Browerian logic.
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Corazza, Eros. "Contextualism, minimalism, and situationalism." Pragmatics and Cognition 15, no. 1 (2007): 115–37. http://dx.doi.org/10.1075/pc.15.1.09cor.
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After discussing some difficulties that contextualism and minimalism face, this paper presents a new account of the linguistic exploitation of context, situationalism. Unlike the former accounts, situationalism captures the idea that the main intuitions underlying the debate concern not the identity of propositions expressed but rather how truth-values are situation-dependent. The truth-value of an utterance depends on the situation in which the proposition expressed is evaluated. Hence, like in minimalism, the proposition expressed can be truth-evaluable without being enriched or expanded. Along with contextualism, it is argued that an utterance’s truth-value is context dependent. But, unlike contextualism and minimalism, situationalism embraces a form of relativism in so far as it maintains that semantic content must be evaluated vis-à-vis a given situation and, therefore, that a proposition cannot be said to be true/false eternally.
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Suhana, Suhana, Dina Hikmayanti, Lisania Cahya Agustin, and Zhanubha Cinta Aurelline. "GENERATIVE ARTIFICIAL INTELLIGENCE (AI) NEW VALUE PROPOSITION IN COLLEGE." Jurnal Abdisci 2, no. 4 (2025): 154–65. https://doi.org/10.62885/abdisci.v2i4.612.
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Background. Learning technology has changed drastically. Lecturers who were previously a source of knowledge changed their role to become mentors for students. Aims. Such rapid development of AI has replaced human functions with limited memory. AI stores data indefinitely. All university lecturers and students need to know this progress, so there is a socialization event regarding the new value proposition of generative artificial intelligence on campus. Method. The method used is a presentation from the students, by students, and for students whom lecturers accompany. Result. In this presentation, it was highlighted the meaning of Gen AI, the potential of Gen AI in learning, the use of Gen AI, policies in the use of Gen AI, how the change in the educational landscape caused by the AI gene, how education is organized in the integration of AI genes, how are the applicable academic regulations in the context of the use of Gen AI, whether the use of Gen Ai will streamline the implementation of education, how to maintain the latest learning quality when utilizing AI. The use of AI in learning brings a new value proposition for learning and a new role for lecturers as education actors. Learning that utilizes AI gives students the freedom to learn anyone and anywhere across time and space. Conclusion AI supports a more personalized learning experience according to each student's needs. The presence of lecturers online and offline in the form of learning managers, student companions (cognitive presence), and student guides in interaction (social presence) provides new value to lecturers' existence in learning.
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Calvin, James. "Community recovery, a new value proposition for community investment." Community Development 43, no. 5 (2012): 645–55. http://dx.doi.org/10.1080/15575330.2012.711762.
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Buana, Dhimas Satria, and Isti Raafaldini Mirzanti. "Value Proposition Testing Using Indirect Customer Observation Method for Personafic." European Journal of Business and Management Research 6, no. 4 (2021): 84–87. http://dx.doi.org/10.24018/ejbmr.2021.6.4.931.
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Many new businesses fail in the early years of their establishment because they do not have a value proposition that address customer problems and needs or wants. When it happens, the value offered to the customer becomes irrelevant, and does not create value for the customer at all. As a new business, Personafic, a men's skincare brand from Indonesia, became the object of the research on value proposition testing in this research. In this research, the hypothesis of the value proposition was validated using the indirect customer observation method using ads and landing pages, and assessed based on customer actions, not words. Tests carried out are interest validation, preference validation and willingness to pay validation of the customer. The results of the test show that the value proposition related to skincare product ingredients is the most attractive and most relevant value to customers.
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Putri Salsabilla, Yasa, and Isti Raafaldini Mirzanti. "Value Proposition Design Testing for Developing Fashion Business." European Journal of Business and Management Research 7, no. 4 (2022): 270–73. http://dx.doi.org/10.24018/ejbmr.2022.7.4.1572.
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In 2019, 90% of start-ups fail with 42% of businesses failing due to a lack of demand for their product or service. The absence of an appealing value proposition that would compel prospective buyers to take a purchase action was the reason for a new business or start-up's failure. Due to the massive fierce competition, a company should have unique characteristics upon its value offered for its existence to be accepted and perceived by the market. As a new business, Olwité, a women's clothing from Indonesia, has not articulated a value proposition because there is no evidence that the jobs, pains, and gains stated actually matter to the customer; additionally, there is no evidence that the products add value to the customer. Thus, value proposition hypotheses were developed. To test the hypothesis, three stages of testing were conducted based on the hypotheses: Interest Validation, Preference Validation, and Willingness to pay Validation through Facebook Ads tracking actions. The result of the test is value related sustainability of the brand becomes the most compelling value proposition with the highest willingness to pay.
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Sharma, Tripti, and Tapabrata Ghosh. "Cognizant India: reinventing the value proposition." Emerald Emerging Markets Case Studies 5, no. 8 (2015): 1–18. http://dx.doi.org/10.1108/eemcs-11-2014-0271.
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Subject area Strategic management, IT strategy, Business & IT Consulting, International Business. Study level/applicability PGDM and Executive programmes. Case overview Cognizant Technology Solutions, one of the giants in the Indian information technology (IT) industry, has been continually evolving new strategies and business models to cater to the global IT demand. Starting as an in-house technology unit of Duns & Bradstreet, the case highlights the various pioneering and transformative decisions taken by Cognizant to become one among the Fortune 500 companies of the world. However, despite its supremacy in the global market, they are facing tremendous competition from the other IT giants – TCS, Infosys and Wipro, to name a few. Also, the expansion of global IT players like Accenture and International Business Machines (IBM) in India is making matters worse. This intense competition, when juxtaposed with commoditization and price sensitivity on behalf of the IT demand, makes sustainability a big question mark. The million-dollar question remains “How should Cognizant strategize to ensure inorganic growth in the price-sensitive industry?” Expected learning – outcomes The case highlights the market dynamics of the Indian IT industry – from its humble beginning as an attraction for low-cost labour to being one of the strategic outsourcing geographies of the IT sector – and thereby categorically points out the significance of continuous evolution on behalf of the IT firms to stay alive in this client-driven industry. The students are expected to analyze the IT industry of India, keeping in mind its vulnerabilities – price sensitivity, dependence on developed economies and intense competition – and relate the same to different strategies incorporated by Cognizant to remain one of the powerhouses of the Indian IT industry. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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(Tsun-Yin) Tung, Tracie, Tun-Min (Catherine) Jai, and Leslie Davis Burns. "Attributes of apparel tablet catalogs: value proposition comparisons." Journal of Fashion Marketing and Management 18, no. 3 (2014): 321–37. http://dx.doi.org/10.1108/jfmm-12-2012-0073.
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Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed that the value propositions of retailers and aggregators were significantly different in the Context, Customization, and Communication dimensions. In addition, the incongruence of emphasized dimensions among retailers is larger than that among aggregators. Research limitations/implications – Because mobile commerce exhibits fast-changing dynamics, the results from collected data may vary in different periods. However, the present results may provide a baseline of longitudinal study. The 8Cs framework expanded from the 7Cs framework may be applied to other studies. Practical implications – Retailers who attempt to engage in tablet catalog marketing may use the information and findings to facilitate their decision making. The list of the attributes can be a benchmark for a retailer to evaluate its current tablet catalog app or be a reference for those retailers who are planning to develop one. Originality/value – This study identified and demonstrated a need of adding a new “C,” Control, in the previous framework and introduced the expanded framework. In addition, this study provided a set of findings for further research in the area.
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Čirjevskis. "Designing Organizational Eco-Map to Develop a Customer Value Proposition for a “Slow Tourism” Destination." Administrative Sciences 9, no. 3 (2019): 57. http://dx.doi.org/10.3390/admsci9030057.
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Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical aspects of business models (BM), little is known about how strategically valuable organizational resources may contribute to the transformation of CVP. This paper aims to develop and to test a new research framework: The organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer value proposition hence is an encapsulation of a strategic management decision on what the company believes its customers value the most and what it can deliver in a way that gives it a competitive advantage. Being a research-based paper, the topic is approached by theoretical analysis, conceptual development, and empirical justification. The presented organizational eco-map model encourages practitioners to grasp an exact relationship between strategically valuable resources of the organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the forthcoming transformation of the customer value proposition for Riga Central Market of Latvia, a huge infrastructural establishment. Therefore, marketing practitioners will find new ways of understanding customers’ value creation for a “slow tourism” destination to develop marketing strategies to engage cultural resources of suppliers with their customers’ consumption processes to enhance better customer satisfaction.
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Ciptagustia, Annisa, and Kusnendi Kusnendi. "The dimension of Employer Branding and Employee Value Proposition at Academic Community Perspetive." International Journal of Business Review (The Jobs Review) 5, no. 2 (2022): 151–58. https://doi.org/10.17509/tjr.v5i2.51860.
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This study aims to exploration factor of employer branding and employee value proposition for employee of university. Based on previous research all the indicators of employer branding and employee values proposition from potential and existing employee from profit organization, that the reason for this research find indicators from academic sector. This study aims to exploration factor of employer branding and employee value proposition for employee of university. This research conducting at Universitas Pendidikan Indonesia with 50 lecture and 50 employees as source of data with questionnaire and using Explanatory Factor Analysis (EFA). Dimension of Employer branding adopted from Tanwar and Prasad (2017) and Corporate Executive Board (2007) for Employee Value Proposition. Based on the EFA analysis, a classification of new factors/dimensions employer branding was obtained, namely training and development, organizational value/culture, social value, working environment, compensation, and benefits with 21 item scale. For employee value proposition find a classification of new factors / dimensions was obtained, namely work, learning organization, reward, organizational climate, organizational culture, company dimensions, career opportunities, environmental ethics. All the item scale of variable can prediction about university attractiveness from their employee, its implication to university policy to increase engagement their employee.
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Pulyaeva, Valentina. "An employerʼs value proposition for a new generation of workers". Theoretical and practical aspects of Management 2021, № 7 (2021): 155–66. http://dx.doi.org/10.46486/0234-4505-2021-7-155-166.
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Moore, Carol. "Declaring victory: Toward a new value proposition for business design." Design Management Review 15, no. 2 (2010): 10–16. http://dx.doi.org/10.1111/j.1948-7169.2004.tb00156.x.
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Hutagaol-Martowidjojo, Yanthi R. I. "Borneo Orangutan Survival Foundation (BOSF): Building Trust in Diverse Stakeholders." Asian Case Research Journal 23, no. 02 (2019): 539–60. http://dx.doi.org/10.1142/s0218927519500226.
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While many case studies show the importance of a value proposition for profit organizations, this case demonstrates the importance of a value proposition for a non-profit organization in shaping the organization, in particular to prevent organization from an escalating crisis to improve its performance. The case is designed to foster a thoughtful organizational transformation through the development of an organization value proposition based on stakeholder and stakeholder participation theories. Borneo Orangutan Survival Foundation (BOSF) was in a financial crisis before 2011. The new CEO put new value proposition formulation on his priority by analyzing the interests of BOSF’s stakeholders. Hence, the case adds the importance of leadership aspect in analyzing organization’s stakeholders’ interests and expectations and effectively making decisions to meet them.
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Swasty, Wirania. "Business Model Innovation for Small Medium Enterprises." Winners 16, no. 2 (2015): 85. http://dx.doi.org/10.21512/tw.v16i2.1561.
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Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
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SAMOLIUK, NATALIA, HALYNA MISHCHUK, and VIKTORIIA MISHCHUK. "GENDER ASPECTS OF THE EMPLOYER VALUE PROPOSITION FORMATION ON THE LABOR MARKET." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 296, no. 4 (2021): 147–55. http://dx.doi.org/10.31891/2307-5740-2021-296-4-24.
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In modern conditions, the brand of the employer becomes a tool for differentiation of the company in the labour market, which allows achieving the competitive advantages in the rivalry for skilled workers. The need to develop the employer value proposition focused on the requirements and preferences of different target groups in order to strengthen the brand and increase the attractiveness of the company in the labour market is argued in the article. The priority of the components of the employer brand regarding gender differences is determined due to the survey conducted by the authors. It is proved that the expectations of representatives of different target groups regarding the HR brand may differ due to difference in age, gender, education, culture, employment status. Therefore, forming an HR-brand it is important to understand that it is impossible to attract any employee with one value proposition, i.e. EVP must be special in accordance with the expectations of each target segment. Particularly, the results of our study showed gender differences in perception of the importance of the criteria for selecting a potential job. For example, women prioritize career opportunities and a secure work environment, while men prioritize a company’s reputation in the labour market and personal development opportunities. Employer value proposition must be a real embodiment of the benefits offered by the company to the employee; otherwise, it will be impossible to retain the employees involved and maintain their loyalty to the company. It is proved that the relevant value proposition is one of the strategic directions of the company’s activity on attracting new and retaining existing employees. Prospects for further research in this area are to improve the mechanism of formation and development of HR-brand, taking into account the value propositions of the employer for different (internal and external) target groups in crisis situations.
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Philip, Jestine, and Manjula S. Salimath. "A value proposition for cyberspace management in organizations." Business Information Review 35, no. 3 (2018): 122–27. http://dx.doi.org/10.1177/0266382118791253.
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The rapidly increasing significance of cyberspace and the corresponding use of new cyberspace technologies are seen in private, public, and nonprofit organizations across the globe. However, along with the abundant organizational advantages of operating in cyberspace, it also creates vulnerabilities such as the possibility of cyberattacks which can erode value. In light of these current realities, we propose a value creation agenda for organizations that operate in cyberspace. We suggest that when organizations effectively manage the risks associated with cyberattacks and continue to attain benefits from cyberspace, there is a positive contribution toward organizational value.
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Ng, Irene, and Gerard Briscoe. "Value, Variety and Viability." International Journal of Service Science, Management, Engineering, and Technology 3, no. 3 (2012): 26–48. http://dx.doi.org/10.4018/jssmet.2012070103.
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The authors propose that designing a manufacturer’s equipment-based service value proposition in outcome-based contracts is the design of a new business model capable of managing threats to the firm’s viability that can arise from the contextual variety of use that customers may subject the firm’s value propositions. Furthermore, manufacturers need to understand these emerging business models as the capability of managing both asset and service provision to achieve use outcomes with customers, including emotional outcomes such as customer experience. Service-Dominant logic proposes that all “goods are a distribution mechanism for service provision,” upon which they propose a value-centric approach to understanding the interactions between the asset and service provision, and suggest a viable systems approach towards reorganising the firm to achieve such a business model. Three case studies of B2B equipment-based service systems were analysed to understand customers’ co-creation activities in achieving outcomes, in which the authors found that the co-creation of complex multi-dimensional value could be delivered through the different value propositions of the firm catering to different aspects (dimensions) of the value to be co-created. The study provides a way for managers to understand the effectiveness (rather than efficiency) of firms in adopting emerging business models that design for value co-creation in what are ultimately complex socio-technical systems.
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Spinuzzi, Clay, David Altounian, Gregory Pogue, Robert Cochran, and Lily Zhu. "Articulating Problems and Markets: A Translation Analysis of Entrepreneurs’ Emergent Value Propositions." Written Communication 35, no. 4 (2018): 379–410. http://dx.doi.org/10.1177/0741088318786235.
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In this qualitative study, the authors apply Callon’s sociology of translation to examine how new technology entrepreneurs enact material arguments that involve the first two moments of translation—problematization (defining a market problem) and interessement (defining a market and the firm’s relationship to it)—which in turn are represented in a claim, the value proposition. That emergent claim can then be represented and further changed during pitches. If accepted, it can then lead to the second two moments of translation: enrollment and mobilization. Drawing on written materials, observations, and interviews, we trace how these value propositions were iterated along three paths to better problematize and interesse, articulating a problem and market on which a business could plausibly be built. We conclude by discussing implications for understanding value propositions in entrepreneurship and, more broadly, using the sociology of translation to analyze emergent, material, consequential arguments.
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Benson, Craig H. "Editorial: The future of environmental geotechnics: creating the new value proposition." Environmental Geotechnics 3, no. 2 (2016): 61–62. http://dx.doi.org/10.1680/jenge.2016.3.2.61.
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Nithya, J. "Value Proposition and Customer Relationships - A New Model in E-Business." ComFin Research 11, no. 1 (2023): 39–43. http://dx.doi.org/10.34293/commerce.v11i1.5854.
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The study revolves around the aspects of value proposition and customer relationship building in the Electronic Business. The current topic highlights the Management Information Systems, Marketing aspects of E-Commerce in Business. Though it is a relatively new concept of steering business over the Internet, it also has the latent to alter the traditional form of economic and business activities. Already it affects such large sectors as communications, finance, and retail trade and holds promises in areas such as education, health, and government. The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more pervasive, effects on routine business activities. The integration of Electronic Commerce and Business will bring a renaissance in the marketing function. As it presents opportunities to get close to the customer to bring the customer inside the company, explore new product ideas, and pretest them against real customers. The paradigm shift happened in online sales and marketing from fewer value goods to durable and esteemed goods like a diamond with exotic varieties at competitive prices.
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Ducatman, Barbara S., Alan M. Ducatman, James M. Crawford, Michael Laposata, and Fred Sanfilippo. "The Value Proposition for Pathologists: A Population Health Approach." Academic Pathology 7 (January 1, 2020): 237428951989885. http://dx.doi.org/10.1177/2374289519898857.
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The transition to a value-based payment system offers pathologists the opportunity to play an increased role in population health by improving outcomes and safety as well as reducing costs. Although laboratory testing itself accounts for a small portion of health-care spending, laboratory data have significant downstream effects in patient management as well as diagnosis. Pathologists currently are heavily engaged in precision medicine, use of laboratory and pathology test results (including autopsy data) to reduce diagnostic errors, and play leading roles in diagnostic management teams. Additionally, pathologists can use aggregate laboratory data to monitor the health of populations and improve health-care outcomes for both individual patients and populations. For the profession to thrive, pathologists will need to focus on extending their roles outside the laboratory beyond the traditional role in the analytic phase of testing. This should include leadership in ensuring correct ordering and interpretation of laboratory testing and leadership in population health programs. Pathologists in training will need to learn key concepts in informatics and data analytics, health-care economics, public health, implementation science, and health systems science. While these changes may reduce reimbursement for the traditional activities of pathologists, new opportunities arise for value creation and new compensation models. This report reviews these opportunities for pathologist leadership in utilization management, precision medicine, reducing diagnostic errors, and improving health-care outcomes.
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Filinov, Nikolay B., and Maxim A. Fokeev. "Value proposition of Russian airlines: Drivers and directions of transformation." Russian Management Journal 18, no. 4 (2020): 525–50. http://dx.doi.org/10.21638/spbu18.2020.403.
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One of the hardest hits by anti-coronavirus restrictions is the air transport market. Post-crisis recovery leads carriers to identification of changes consumer behavior of passengers and, therefore, transform the value proposition. This change has been happened in the past. In this case, analysis of nowadays situation is unable without research of airlines value proposition in the last 30–40 years. In the study, based on content-analysis of 902 articles from Web of Science and Scopus we identified main directions of airline value proposition development. Empirical study was based on Russian passenger’s airline market, where from the carriers perspective using complex case-study method we identified main directions of post-crisis value proposition evolution, from the passenger’s side — using survey of 808 respondents identified perception degree of such changes and their significance for the passenger when choosing an airline. Empirical results demonstrate that airlines choose to expand the number of available services for passengers, which allows them to attract new groups of passengers and increase their loyalty. At the same time, from the passenger perspective, such expansion doesn’t differentiate carriers n the passengers mind, but rather complicates consumer choice.
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Jantan, Ramlan, Norfadilah Kamaruddin, Shahriman Zainal Abidin, Khairol Ezedy Abd. Rahman, and Afeez Nawfal Mohd Isa. "EMERGING NEW PRACTICE: CREATING NEW VALUE PROPOSITION FOR INNOVATIVE APPROACH TOWARDS DESIGN PRACTICE IN MALAYSIA." International Journal of Advanced Research 10, no. 08 (2022): 01–08. http://dx.doi.org/10.21474/ijar01/15144.
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In dire straits we always look for ways to equip our self with latest information or knowledge available so that we can have a grasp of what is happen. Eventually, design production issues in Malaysia seriously need a new frontier for future design development in Malaysia. Co-creation value, the new approach or method most debated for the past few years, re-known as efficient tools to create new value proposition. The new approach is customer centric, rather than products only focus. Hence, involving customer, design and stakeholder to create new value creation, this new approach create new opportunities that lead to competitive and innovative services and products. Whereby, user share their personal interest and personal behaviours to erect and actualized new value creation by envision future services. This study aims to investigate a unique proposition actualized from nuances of co-creation value attributes and characteristic. Whereby, the attributes and characteristic of co-creation value can be apply to design production in Malaysia, and create value-in-exchange in good services or products. Thus, this paper propose a critical report and suggestion obtain, pertinent to characteristic and attributes of co-creation value. The report and study clearly provide an insight of what co-creation value approach can promise to Malaysia design studies and root of design production. This paper further contributes to the literature on the co-creation of value and digital ecosystems.
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Turulja, Lejla, and Selma Smajlović. "A New Proposition of Business Model Innovation: Anteceding Managerial Competencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 343–52. http://dx.doi.org/10.54820/cldp2350.
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Knowledge, competencies, and human capital are the cornerstones of business innovation. Generating innovation alone is not a guarantee of success in the market, but it is necessary to successfully manage innovation, which requires managers' expertise and specific competencies. The paper focused on analyzing the impact of several managerial competencies on improving the new proposition dimensions of the business model innovation. The business model innovation consists of new creation innovation, new proposition innovation, and value capture innovation. This paper analyses the new proposition innovation segment that relates to solutions for customers and how they are offered; it consists of the dimensions of new offerings, new customers and markets, new channels, and new customer relationships. The research was conducted among managers of companies from several industries, who evaluated their competencies, namely analytical and innovative, their ability to recognize opportunities, their tenacity, and passion for work, as well as new proposition innovation of business model innovation. The findings suggest that each of the managerial competencies is influential in some way but that they do not all affect each dimension of a new proposition of business model innovation.
 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Long, Andrew M., Matthew G. Richards, and Daniel E. Hastings. "On-Orbit Servicing: A New Value Proposition for Satellite Design and Operation." Journal of Spacecraft and Rockets 44, no. 4 (2007): 964–76. http://dx.doi.org/10.2514/1.27117.
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Borgianni, Yuri, Alessandro Cardillo, Gaetano Cascini, and Federico Rotini. "Systematizing new value proposition through a TRIZ-based classification of functional features." Procedia Engineering 9 (2011): 103–18. http://dx.doi.org/10.1016/j.proeng.2011.03.104.
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Larchenko, Victoriya. "A Fashionable Mask: Branded Value Proposition during the Coronavirus Pandemic." European Journal of Medicine and Natural Sciences 4, no. 1 (2021): 21. http://dx.doi.org/10.26417/158ibe43i.
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The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel fashion shows. Fashion brands started offering value proposition changed under new conditions to give the value to their customers with changing needs. A lot of fashion brands follow their pandemic sustainable business strategy to help medical staff with masks, gowns, and sanitizers for free, to donate to medical organizations, coronavirus research in Universities’ laboratories that also increases their EVA. A mask takes mostly two functions – utilitarian and emotional, i.e. new technological and fashionable part of the mask production/consumption. There are creative ideas in mask making by technological brands like a self-cleaning mask, collaborations of high-tech companies and fashion industry representatives like hijab-wearing masks for Arab medical female staff, fashion brands creating fashionable masks by using double sustainable business strategy like cutting masks from vintage clothes and donating from proceeds, popculture brands creating masks with their branded themes, fashion brands creating cloth masks made of the latest trends, artists creating unique masks using artisan techniques, a technological and fashionable mix like face-recognition masks, and also politicians setting up mask trends like the Slovakia president to have the mask matching the look in color or Japanese Chief Cabinet Secretary to promote indigenous print on a mask. The fashion brand analysis shows that the value proposition is based on value increase in EVA during the coronavirus pandemic, because they understand the necessity of sustainabile business strategy to gain the longer-term customer loyalty.
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Zhang, Yihan, and Yuhang Fang. "Three Dimensions of Cultivating New Generations: Value Implication, Scientific Connotation, and Cultivation Path." Journal of Contemporary Educational Research 8, no. 6 (2024): 255–60. http://dx.doi.org/10.26689/jcer.v8i6.7108.
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The new generation of the times is the latest requirement for young people in the new era, and it is the latest training goal for young people put forward by the Party and the country in the face of the second centennial goal. At the 19th National Congress, it was put forward by the country that the concept of “new generation of the times” for the first time, indicating the training direction and theoretical guidance for the new generation of the times. The new age requires young people to have firm ideals and beliefs, excellent skills, and a great spirit of responsibility. The proposition of cultivating a new generation of the times is a deep exploration and summary of Marx’s theory of “all-round human development,” Lenin’s youth view and the education view of excellent traditional Chinese culture, and the proposition needs to strengthen the leadership of the Party, give play to the leading role of socialist core values, and the youth themselves should actively act to realize the transformation of theoretical and practical results.
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Nissan-Rozen, Ittay. "The Value of Chance and the Satisfaction of Claims." Journal of Philosophy 116, no. 9 (2019): 469–93. http://dx.doi.org/10.5840/jphil2019116929.
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A new explanation for the fairness of lotteries is presented. The explanation draws on elements of John Broome's and Richard Bradley's accounts, but is distinct from both of them. I start with Broome's idea that the fairness of lotteries has something to do with satisfying claims in a way which is proportional to their strength. I present an intuitive explication of "the strength of a claim" and show that under this explication, the "personal good" for an individual gained by some proposition becoming true has a decreasing marginal contribution to the strength of the individual's claim for the proposition to be true. Then I use Bradley's account to deduce Broome's claim that fairness demands satisfying claims in a way which is proportional to their strength. Several implications of this account are discussed.
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Hlinenko, L. K., and Y. A. Daynovskyy. "Impact of certain global factors on the development of e-commerce business models." Marketing and Digital Technologies 7, no. 4 (2023): 21–52. http://dx.doi.org/10.15276/mdt.7.4.2023.2.
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The aim of the article. The purpose of this paper is to study the impact of extreme situations such as the COVID pandemic on the development of e-commerce business models and identify ways for their successful transformation in Ukraine so as to ensure sustainable development in crisis conditions. Analyses results. Business models (BM) are models of a business system activity, which is always aimed at meeting certain needs. The crisis driven by the pandemic the Covid-19 caused changes in consumer needs and requirements for the ways of their satisfaction, which could not but lead to innovative changes in e-commerce business models. Redesigning or creating a new BM means creating new model components (target customer segments, value propositions, delivery methods, revenue models, key activities, etc.) and/or rearranging the main BM components. To estimate the impact of the pandemic on different types of e-commerce business models, we assessed changes in their components based on the Osterwalder framework. The analysis of these changes showed that the most significant innovations occurred in such components as key consumer segments and needs, which the value proposition is to meet, and, as a result, the value proposition itself as well as the channels of value distribution and ways of interacting with customers. Changes in other components, in particular, revenue generation, appeared to be secondary, although necessary for technological support of renewed business models. Under restrictions on physical contact, new key consumer segments have emerged. Changes in consumer priorities and requirements have forced e-commerce businesses to reconsider their priorities and product mix, complementing their product offerings with related services, and to refocus their BM, partnerships and terms of cooperation. Analysis of the experience of successful e-tailers has shown that the pandemic has led to fundamental changes in the value proposition beyond the change in assortment and digitalisation of the value proposition, including: 1) replacing the offer of a value available for purchase with the value delivered/provided to the consumer; 2) expanding the value proposition to include its visualisation, its virtual testing or virtual use; 3) transition from offering real products to offering their virtual analogues; 4) expanding the value proposition of a product or service through socialisation and gamification of the process of choosing and purchasing goods in e-commerce to restore the social experience lost during the pandemic; 5) transforming the process of choosing and purchasing value into a value proposition itself; 6) creating a purely virtual value proposition for virtual buyers in the form of a package of virtual goods and services without physical analogues, with their further testing and purchase without or with replacement with material copies of virtual products. The need for cheaper, faster and more contactless processing and delivery of a large number of orders prompted the development of automated warehouses: the dark store business model gained in popularity; the format of fast delivery on demand was developed, including for goods that were never supplied in such a way before (food deliveries from restaurants). The dark store model and the innovativeness of its elements are studied. It is also shown that under conditions of decreasing buying ability, it proved advisable to introduce the “Buy now, pay later” (BNPL) service into the e-merchant model, creating a sustainable business ecosystem centred around the online merchant and the BNPL provider platform. It is shown that the most successful in adapting their business models to the challenges of the pandemic appeared to be multivendor marketplaces that implemented the BNPL service and rebuilt their logistics. Conclusions and directions for further research. Although almost all disruptive innovations in e-business models had been made in the pre-covid period, a lot of supporting innovations were stimulated by the challenges of the Covid situation. Changing target segments, needs, and consumer preferences have forced e-businesses to update value proposition, customer relationships, delivery channels and revenue models, with appropriate changes in business models based on the use of the most advanced digital technologies. At the same time, pandemics are not the only unpredictable global factor affecting the development of entrepreneurship in general and e-commerce business models in particular; the impact of other extreme situations, either natural, epidemiological or socio-political, is also significant. The effective adaptation of Ukraine's e-commerce business models to the impact of extreme situations such as military conflicts of various scales is gaining particular relevance, and the ways to achieve this should be the subject of further research.
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Chukhray, Nataliya, Kateryna Yarmola, Ivanna Dronyuk, and Andrii Chukhrai. "Creating a Value Proposition for Tourists in Times of Heightened Risks." Sustainability 17, no. 5 (2025): 1916. https://doi.org/10.3390/su17051916.
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In the context of increased competition and unpredictable external circumstances, understanding the needs and demands of consumers has become a decisive factor in meeting their expectations, which affects the competitiveness of tourism enterprises. Changes in consumer behavior, driven by heightened risks, necessitate rethinking the approaches to shaping the value proposition of tourism products. This article aims to identify the factors that must be considered when forming a value proposition for tourism consumers by determining the impact index of various factors (especially the risks) on tourism product choices. It was suggested and proven that safety is crucial in creating a value proposition in times of heightened risks. This study used Ukraine as an example to develop a conceptual approach to creating a value proposition for tourists during times of increased risks by determining the impact index of various factors (components of the tourism product, components of tourism services, and tourism risks) on the choice of tourism product. Additionally, based on the survey results in Ukraine, the weighting coefficients of each factor were calculated, and the overall impact indices of each group of factors on consumer choice were determined. The study results allowed for conclusions about the new consumer requirements and expectations for developing effective strategies. Compared with other methods, we considered tourism products and services and tourism risks, which allowed us to obtain more accurate valuation results. The approach and the study’s results can be used in other markets with high risks and unpredictability.
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Liu, Yuanyuan, and Wei Liu. "An Optimized Method for BMI in Environmental Projects Based on the Value-Oriented AHP." Systems 12, no. 12 (2024): 519. http://dx.doi.org/10.3390/systems12120519.
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Effective rural solid waste management (RSWM) is crucial for sustainable rural development, particularly in developing countries, which face dual challenges from economic growth and environmental protection. To build a more sustainable business model for RSWM, this study employs a value proposition analysis approach to systematically analyze the multi-level requirements of various stakeholders involved in the current models of RSWM. It then proposes a novel optimizing approach for RSWM models from the perspective of business model innovation (BMI) by integrating the value proposition (VP) theory with the algorithm of the Analytic Hierarchy Process (AHP) to fill the research gap. In this study, an AHP-based evaluating algorithm is firstly proposed based on the viewpoints of multiple stakeholders’ value propositions. Using this method, four typical pilot RSWM models across China are assessed and ranked, followed by a comprehensive analysis of the results and the incorporation of hierarchical criteria from multiple value dimensions. Building on the analysis of the results, optimization strategies for a novel RSWM model are proposed by constructing a conceptual framework of the business model. In addition, the analysis also indicates that both phases of sorting and collection and transportation are the main factors for fulfilling the overall satisfaction of the RSWM models. Lastly, this paper concludes by summarizing the relevant theoretical and managerial implementations of the proposed approach, providing a foundation for the scientific development of appropriate RSWM models by providing a new idea for BMI especially for environmental management projects that include multiple stakeholders.