Academic literature on the topic 'Newspaper readership'
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Journal articles on the topic "Newspaper readership"
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Ewart, Jacqui, and Kevin Tickle. "Reviewing the Readership: Profiles of Central Queensland Newspaper Readers." Media International Australia 102, no. 1 (February 2002): 126–46. http://dx.doi.org/10.1177/1329878x0210200113.
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This paper sets out to explore the concept of readership through a quantitative examination of Central Queensland newspaper readers. Because most Australian media audience research is undertaken by market research companies on behalf of news media corporations, an independent study of readership is needed in order to reveal data which can be used in future studies of regional newspapers and readership. Such data may also be useful in enabling regional newspapers to begin a process of forming stronger connections with their readers and communities. This paper focuses on data collected about newspaper readers in Central Queensland. While discussing Central Queensland newspaper readers, their demographics and newspaper reading habits more generally, this paper establishes a series of mini-profiles of these newspaper readers and investigates the issues which readers would like to see covered more often or less frequently by the newspapers they use. It suggests that these profiles are important for researchers wanting to investigate media in Central Queensland, and that the profiles may provide interesting comparisons of points from which to undertake readership research in other regions of Australia. As well, this paper suggests that such information is essential if regional newspapers are to fulfil the important role they have in their communities and reflect the concerns of their publics. Finally, this paper argues that such data are essential in the process of improving relations between regional newspapers and their communities, and ensuring they adequately reflect their publics.
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Loges, William E., and Sandra J. Ball-Rokeach. "Dependency Relations and Newspaper Readership." Journalism Quarterly 70, no. 3 (September 1993): 602–14. http://dx.doi.org/10.1177/107769909307000311.
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Newspaper readership often has been studied with the aim of developing demographic profiles of readers. This paper considers the goals readers are pursuing and the importance of media system dependency relations in explaining the amount of time spent reading newspapers. In a regression analysis, we find that dependency relations for social and self understanding explain a considerable amount of variance in readership beyond the variance explained by demographic variables. Differences in the dependency relations between more and less affluent readers, as well as between male and female readers, are noted as well.
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M.K Musa, Nasibu, Gechemba D. Nyakoe, and Kenneth Odhiambo. "Optimisation of Online Newspaper Headline Length with Characters." July to September 2020 1, no. 2 (September 7, 2020): 150–57. http://dx.doi.org/10.46606/eajess2020v01i02.0030.
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The question of how many characters should an online newspaper headline have is still debatable. This study therefore, sought to examine the optimal length for the online newspaper headlines by using characters as the factor for online news readership. In an attempt to establish an optimal headline length, a sample of 259 out of 730 headlines published by the Tanzanian newspapers of Mwananchi and The Citizen from July 2017 to June 2018 was collected. The study employed Coschedule to obtain the number of characters for each online newspaper headlines. The data were quantitatively analysed with SPSS version 20. The study observed that 72.2 % of 259 headlines that Mwananchi and The Citizen digital journalists designed were short ranging from 16 to 45 characters long on the average. The study accepted the null hypothesis that there was no significant statistical difference in readership between short and long online newspaper headlines. This finding was against the long-standing print newspaper assumption that newspaper readers prefer short headlines to the long ones. The study recommends other studies on the same topic to have a comparative study on headline readership across search engines, social platforms and languages.
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Chan, Tak Wing, and John H. Goldthorpe. "Social Status and Newspaper Readership." American Journal of Sociology 112, no. 4 (January 2007): 1095–134. http://dx.doi.org/10.1086/508792.
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Carroll, Brian. "Newspaper Readership v. News Emails." Convergence: The International Journal of Research into New Media Technologies 8, no. 3 (September 2002): 78–96. http://dx.doi.org/10.1177/135485650200800307.
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Pease, Ted. "Commentary: Cornerstone for Growth." Newspaper Research Journal 10, no. 4 (June 1989): 1–22. http://dx.doi.org/10.1177/073953298901000402.
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A comprehensive newspaper industry report on minority demographics recommends that American newspapers turn to minority readers, employees and advertisers to improve readership rates and stimulate stagnant circulation growth.
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Smith, Hampden H. "Newspaper Readership as a Determinant of Political Knowledge and Activity." Newspaper Research Journal 7, no. 2 (January 1986): 47–54. http://dx.doi.org/10.1177/073953298600700206.
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Using data from 1972, 1976 and 1980 national election surveys, the study supports previous research showing newspaper readership relates strongly to both political knowledge and activity. Although there is a strong relationship for newspaper readership, there is none for viewing political news on television. Finally, the strong relationship between newspaper readership and political participation remains at different levels of social class and education.
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Bernstein, James M. "The Public's View of Newspaper Accountability." Newspaper Research Journal 7, no. 2 (January 1986): 1–9. http://dx.doi.org/10.1177/073953298600700201.
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How does a newspaper audience that is regularly exposed to an ombudsman program and a news criticism column perceive the newspapers' accountability? A cross-sectional telephone survey was conducted with 393 respondents in Louisville, Ky, where newspapers have both features. The findings supported the expectation that those with higher awareness of the ombudsman have higher perceptions of newspaper accountability. There was no support for the idea that more frequent column readership would be linked to higher perceptions of accountability. The findings may be connected to the promotion of the ombudsman program by the newspapers.
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Schoenbach, Klaus, and Lori Bergen. "Commentary: Readership Research - Challenges and Chances." Newspaper Research Journal 19, no. 2 (March 1998): 88–102. http://dx.doi.org/10.1177/073953299801900207.
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Lee, Tien-Tsung, and Lu Wei. "How Newspaper Readership Affects Political Participation." Newspaper Research Journal 29, no. 3 (June 2008): 8–23. http://dx.doi.org/10.1177/073953290802900302.
Full textDissertations / Theses on the topic "Newspaper readership"
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Daly, Kevin. "Newspaper readership and the construction of a heroin epidemic." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 63 p, 2009. http://proquest.umi.com/pqdweb?did=1674964141&sid=7&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Wilson, Stephen Michael. "Preserving the American Community Newspaper in an Age of New Media Convergence and Competition." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/communication_theses/2.
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The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of the 21st Century.
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Atkins, Daniel Aaron. "Sense of community, political participation, and civic engagement: An examination of the relationships between local daily newspapers, news websites, and their communities." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71893.
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Newspapers have been shown to have positive correlations with their readers, sense of community, political participation, and civic engagement. Using McMillan and Chavis, Sense of Community Theory and its accompanying SCI-2 as well as questions on demographics and media use, political participation, and civic engagement, this thesis conducts a survey study of two community newspaper readerships in differing locations within the continental United States. This study aims to discover and develop further understanding of the social, political, and community-building effects of community dailies and their mirrored-content news websites. First, it examines media consumption preferences and measure the sense of community (SOC) felt by readers of print-edition newspapers and their mirrored-content websites. Second, it examines the differences in SOC felt by print and website readers. Third, it examines the influence of SOC and print-news website-reading on political participation, and fourth, it examines the influence of SOC and print newspaper-website reading on civic engagement, both with the intent of discovering how SOC might mediate this relationship. This thesis will provide contextual information and build a case for the relevance of community dailies in an ever-increasingly fast-paced, technocentric society. Findings include a significant relationship between SOC and both print and online readers, and the question of whether readers of both print and online community news feel a stronger SOC than either on its own is answered. Further findings include newspaper website-reading shares a significant relationship with both political participation and civic engagement, and print does not. Implications and limitations are discussed.Master of Arts
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Sampson, Fergus G. "An investigation into the launch of a tabloid, English-medium newspaper aimed at the mid-tolower segment of the newspaper readership market in selected areas of South Africa." Thesis, Stellenbosch : Stellenbosch University, 1999. http://hdl.handle.net/10019.1/20832.
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Thesis (MBA)--Stellenbosch University, 1999.ENGLISH ABSTRACT: The general decline in newspaper circulation indicates that the newspaper industry is under threat from other media such as television and radio (Swift, 1995: 1 00). However, closer inspection of individual newspaper titles reveals that highly targeted newspapers like Sowetan, Business Day, Beeld, etc. manage to maintain or increase circulation (Audit Bureau of Circulation, 1986-1998). On the other hand, newspapers that caters for disparate market segments, experienced circulation declines between 1986 and 1998 (Audit Bureau of Circulation, 1986-1998). Newspaper's share of total advertising revenue is also in decline (Adindex, 1986-1998). However, advertising revenue for the newspaper industry as a whole increased in line with total advertising revenue between 1986 and 1998. Although newspapers enjoy a smaller piece of the total advertising pie, the steady growth in revenue indicates substantial support and confidence from the advertising market for newspapers as a whole. Swift (Marketing Mix, 1995: 100) argues that newspapers must change their way of doing "news" in order to compete effectively against television, radio, the illtemet and other forms of popular media. "If newspapers are to survive, they must either become niche products by providing in-depth coverage and interpretation of specialists aspects of human endeavour or emulate the British tabloids and peddle entertainment for all they're worth" (Swift, 1995: 101). The latter aspect of Swift's assertion is the basis of the attached study. The study project examines the South African newspaper market in general and the greater Gauteng newspaper market specifically in the form of a business plan, with the aim of finding a viable niche for a daily, English-medium tabloid newspaper. The African Sun Business Plan concludes that the market for such a newspaper does exists amongst working class South Africans in and around selected urban centres. The plan examines the target market and the economics ofthe newspaper business. The marketing plan examines the best options to reach the target market. The product development plan and the operations plan describe the product and the operations ofthe proposed business and the financial plan examines the feasibility ofthe venture. The data suggests that national circulation and advertising trends favour newspapers that are highly targeted and driven by the information needs of their selected target markets (Audit Bureau of Circulation, 1986-1998, Adindex, 1986-1998). The business plan concludes that there is a lucrative market in South Africa for a daily, English-medium, mass circulation tabloid newspaper. The plan also proposes an operating structure including the financing requirements of the business, required staff, location product specifications and a market entry strategy. "It's time to emulate the Sun and the Mirror (of England) because if the liberal consensus is correct and all men are equal, why shouldn't the British tabloid approach work for our whinging masses as effectively as it does for the whining Poms?" (Swift, 1995: 102).
AFRIKAANSE OPSOMMING: OPSOMMING Die algemene afname in koerantsirkulasies dui daarop dat die koerantbedryf deur ander media soos televisie en radio bedreig word (Swift, 1995: 100). By nadere ondersoek van individuele koeranttitels het dit egter aan die lig gekom dat hoeteikenkoerante soos Sowetan, Business Day, Beeld, ensovoorts, daarin slaag om sirkulasie te behou en selfs te verbeter (Audit Bureau of Circulation, 1986-1998). In teenstelling het koerante wat vir ongelyksoortige marksegmente voorsiening maak 'n sirkulasie afname ondervind tussen 1986 en 1998 (Audit Bureau of Circulation, 1986-1998). Koerante se aandeel in die totale reklame-inkomste is ook besig om te daal (Adindex, 1986- 1998). Die reklame-inkomste vir die koerantbedryf in sy geheel het egter op een lyn met die totale reklame-inkomste toegeneem tussen 1986 en 1998 (Adindex, 1986-1998). Alhoewel koerante 'n kleiner deel van die totale reklamebesteding geniet as voorheen, dui die geleidelike toename in koerant reklame inkomste groei, aansienlike ondersteuning en vertroue deur die reklamemark in koerante oor die algemeen. Swift (Marketing Mix, 1995: 100) voer aan dat koerante hulle metode van "nuusaanbieding" moet verander ten einde doeltreffend teen televisie, radio, die Internet en ander vorme van populere media te kompeteer. "If newspapers are to survive, they must either become niche products by providing in-depth coverage and interpretation of specialists aspects of human endeavour or emulate the British tabloids and peddle entertainment for all they're worth" (Swift, 1995: 101). Laasgenoemde aspek van Swift se bewering vorm die grondslag van die megaande studie. Die African Sun Business Plan stel voor dat 'n daaglikse, kompakte, Engelsmediumkoerant van stapel gestuur word wat op Suid-Afrikaners in die werkersklas in en om aangewese stedelike sentra gerig is. In navolging van Swift se redenasie ondersoek die meegaande sakeplan die koerantbedryf in sy geheel en die groter Gauteng mark in besonder. Die plan ondersoek besonderhede van die teikenmark en die ekonomie van die koerantbedryf. 'n Volledige bemarkingsplan ondersoek die beste opsies waardeur die teikenmark bereik kan word. Die produkontwikke1ingsplan en die bedryfsplan beskryf die produk en die werksaamhede van die voorgestelde sake-ondememing, en die finansiele plan ondersoek die uitvoerbaarheid van die ondememing. Die data suggereer dat nasionale koerant sirkulasie en reklame-tendense meer gunstig teenoor koerante wat markgerig is en gedryf word deur die inligtingsbehoeftes van geselekteerde teikenmarkte (Audit Bureau of Circulation, 1986-1998). Die sakeplan kom tot die gevolgtrekking dat daar 'n winsgewende mark in Suid-Afrika bestaan vir In daaglikse, Engels-medium, massasirkulasie kompakte koerant. Die plan stel ook 'n bedryf struktuur voor, met inbegrip van die finansieringsvereistes, personeelbehoeftes, ligging, produkspesifikasies en 'n marktoetrede strategie. "It's time to emulate the Sun and the Mirror (of England) because if the liberal consensus is correct and all men are equal, why shouldn't the British tabloid approach work for our whinging masses as effectively as it does for the whining Poms?" (Swift, 1995: 102).
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Frank, Isabella. "“Less Is More, Forget The Mass” : An Explorative Study on Product Transformation Strategies for Subscription-first Newspapers." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240668.
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The competitive market of the newspaper industry has undergone considerable changes driven by new technology, the internet and changing audience behavior. The industry is facing two current crises, the decline in print and advertising revenues, and at the same time, the growth of free online content. One of the major challenges for traditional newspapers is to find new ways to increase digital revenues to make-up for these losses. This study uses qualitative interviews and readership data collected from a large traditional publisher to explore how the newspaper can reshape the customer value proposition and increase digital subscriptions. Additionally, the study uses case examples from the industry to combine theoretical reflections with practical development. The newspapers need to continue to explore new opportunities in media, and balance focus between traditional and newer, more radical activities. In the future, success will be dependent on the integration of value-added elements. The findings suggest that traditional newspapers should enhance the value proposition by investing even more in high-quality and multimedia journalism. The audience is willing to pay if the product has a high relative value and is differentiated from the free online news. This can be done by an extensive integration of technology into the journalistic processes and a more defined product. Further, the publisher needs to abandon mass media models and offerings that provide something for everyone, instead offering niches and limited-edition news products to add new revenue streams.Tidningsindustrin genomgår dramatiska förändringar driven av ny teknik, förändrade konsumentvanor och nya aktörer. Industrin står inför två stora utmaningar, nedåtgående försäljnings- och annonsintäkter och tilltagande gratis innehåll online. En av de stora utmaningarna för tidningar är att hitta nya sätt att öka intäkterna på för att kompensera för dessa förluster. Denna studie använder kvalitativa intervjuer i kombination med kunddata från en Sveriges största morgontidning för att undersöka hur tidningarna kan transformera kunderbjudandet och öka antalet digitala prenumerationer. Studien använder dessutom case från medieindustrin för att kombinera vetenskaplig teori med praktisk utveckling. Tidningarna behöver fortsätta att utforska nya affärsmodeller och balansera fokus mellan inkrementella och mer radikala aktiviteter. Resultatet från denna studie indikerar att tidningarna kan öka kundvärdet genom att investera ännu mer i högkvalitativ- och digital journalistik. För att öka intäkterna borde tidningarna även fokusera mindre på att erbjuda ”lite av allt till alla” och istället erbjuda mer nischade nyhetsprodukter.
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Mapudzi, Hatikanganwi. "The popularity of tabloids: a reception analysis of the Daily Sun amongst Grahamstown readers." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1002911.
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Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.
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Biljana, Ristić. "Француска књижевност у српским књижевним новинама и часописима до 1941. године." Phd thesis, Univerzitet u Novom Sadu, Filozofski fakultet u Novom Sadu, 2016. http://www.cris.uns.ac.rs/record.jsf?recordId=100371&source=NDLTD&language=en.
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У дисертацији је приказана рецепција велике француске књижевности у српским књижевним новинама и часописима до почетка Другог светског рата, у Летопису Матице српске, Српском књижевном гласнику, Мисли, Страном прегледу, Бранковом колу, Босанској вили, Зори, Звезди, Зениту, Данасу и др.Рад се бави културно - књижевним везама између Србије и Француске преко српске књижевне периодике, па је примењен компаративни и књижевно - историјски приступ.Уредници часописа, као и преводиоци и критичари окупљени око часописа, дали су вредан допринос осветљавању појединих француских писаца и њихових дела, као и књижевних праваца у француској књижевности. То су углавном били људи из културног и јавног живота Србије: Јован Јовановић Змај, Ђорђе Поповић Даничар, Богдан Поповић, Јован Скерлић, Миодраг Ибровац, Светислав Петровић. Они су упућивали на поједине француске писце или дела из француске књижевности процењујући потребу и могућности наше средине да та дела прихвати и могућности тих дела да позитивно утичу на нашу књижевност или чак на развој наше друштвене средине. Рад разматра како је наша читалачка публика5прихватала француску књижевност и како је француска књижевност утицала на формирање укуса читалаца.Дошло се до закључка да су у овом периоду у нашим новинама и часописима најзаступљенији били француски писци XIX века: Виктор Иго, Ги де Мопасан и Алфонс Доде. Најмања пажња је посвећивана француској књижевности средњег века и ренесансе.Очигледно је да су се многа значајна француска књижевна дела у Србији појављивала најпре у часописима. Заступљеност француске књижевности зависила је од периода излажења часописа, од програма самих часописа, као и од уредника часописа.Досадашња истраживања на ову тему фокусирала су се углавном на поједине часописе, а овај рад доводи до првих систематизација у овом домену, тј. приказује присуство француске књижевности у великом броју српских новина и часописа. Резултати истраживања дају јасну слику заступљености француске књижевности у нашој књижевној периодици од XIX века до почетка Другог светског рата.Кључне речи: Француска књижевност, српске књижевне новине и часописи, француски писци, преводиоци, читалачка публика, рецепција, интеркултуралностU disertaciji je prikazana recepcija velike francuske književnosti u srpskim književnim novinama i časopisima do početka Drugog svetskog rata, u Letopisu Matice srpske, Srpskom književnom glasniku, Misli, Stranom pregledu, Brankovom kolu, Bosanskoj vili, Zori, Zvezdi, Zenitu, Danasu i dr.Rad se bavi kulturno - književnim vezama između Srbije i Francuske preko srpske književne periodike, pa je primenjen komparativni i književno - istorijski pristup.Urednici časopisa, kao i prevodioci i kritičari okupljeni oko časopisa, dali su vredan doprinos osvetljavanju pojedinih francuskih pisaca i njihovih dela, kao i književnih pravaca u francuskoj književnosti. To su uglavnom bili ljudi iz kulturnog i javnog života Srbije: Jovan Jovanović Zmaj, Đorđe Popović Daničar, Bogdan Popović, Jovan Skerlić, Miodrag Ibrovac, Svetislav Petrović. Oni su upućivali na pojedine francuske pisce ili dela iz francuske književnosti procenjujući potrebu i mogućnosti naše sredine da ta dela prihvati i mogućnosti tih dela da pozitivno utiču na našu književnost ili čak na razvoj naše društvene sredine. Rad razmatra kako je naša čitalačka publika5prihvatala francusku književnost i kako je francuska književnost uticala na formiranje ukusa čitalaca.Došlo se do zaključka da su u ovom periodu u našim novinama i časopisima najzastupljeniji bili francuski pisci XIX veka: Viktor Igo, Gi de Mopasan i Alfons Dode. Najmanja pažnja je posvećivana francuskoj književnosti srednjeg veka i renesanse.Očigledno je da su se mnoga značajna francuska književna dela u Srbiji pojavljivala najpre u časopisima. Zastupljenost francuske književnosti zavisila je od perioda izlaženja časopisa, od programa samih časopisa, kao i od urednika časopisa.Dosadašnja istraživanja na ovu temu fokusirala su se uglavnom na pojedine časopise, a ovaj rad dovodi do prvih sistematizacija u ovom domenu, tj. prikazuje prisustvo francuske književnosti u velikom broju srpskih novina i časopisa. Rezultati istraživanja daju jasnu sliku zastupljenosti francuske književnosti u našoj književnoj periodici od XIX veka do početka Drugog svetskog rata.Ključne reči: Francuska književnost, srpske književne novine i časopisi, francuski pisci, prevodioci, čitalačka publika, recepcija, interkulturalnost
In this PhD thesis it is shown the reception of the great French literature in Serbian literary newspapers and magazines until the beginning of the Worl War II, in the “Letopis Matice srpske“, “Srpski književni glasnik“, “Misli“, “Strani pregled“, “Brankovo kolo“, “Bosanksa vila“, “Zora“,“Zvezda“, “Zenit“, “Danas“ etc.The work deals with cultural-literary connections between Serbia and France across Serbian literary periodicals, so that the comparative and literary-historical approaches are applied. The editors of magazines, as well as translators and critics gathered around the magazines, contributed greatly to the illuminating of some French writers and their works, as well as the literary trends in the French literature. They were mostly people from the cultural and public life of Serbia: Jovan Jovanović Zmaj, Đorđe Popović Daničar, Bogdan Popović, Jovan Skerlić, Miodrag Ibrovac, Svetislav Petrović. They pointed to certain French writers or works from the French literature estimating the needs and possibilities of our environment to accept those works and the possibilities of those works to influence our literature positively or even the development of our social environment.The work examines how our readership accepted the French literature and how the French literature influenced the forming of readers’ taste.It was concluded that in our newspapers and magazines of that period the most common were the French writers of the nineteenth century: Victor Hugo, Guy de Maupassant and Alphonse Daudet. The least attention was paid to the French literature of the Middle Ages and Renaissance. It is obvious that numerous significant French literary works in Serbia appeared in magazines first. Presence of the French literature depended on the periods of issuing magazines, on the programmes of the magazines themselves, as well as on the editors of magazines.All previous researches on this topic focused mostly on certain magazines, and this work brings to the first sistematizations in this domain, i.e. it shows the presence of the French literature in a great number of Serbian newspapers and magazines.The results of the research should give a clear picture of the presence of the French literature in our literary peiodicals from 19th century to the beginning of the Second World War.Key words: French literature, Serbian literary newspapers and magazines, French writers, translators, readership, reception, interculturalism.
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"A study of the online newspaper industry in Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889485.
Full textAbstract:
by Leung Hung Cheong, Leung Wai Kwan, Sabrina.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 62-63).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
ACKNOWLEDGEMENTS --- p.v
Chapter
Chapter I --- INTRODUCTION --- p.3
Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5
What is the Internet? --- p.5
A Brief History of the Internet --- p.6
The Global Influence of the Internet --- p.7
Chapter III. --- LITERATURE REVIEW --- p.9
Facts in the U.S. Newspapers Industry --- p.9
Evolution of Online Newspapers --- p.12
Research for German Dailies on WWW --- p.15
Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20
Elements of an Electronic Newspaper --- p.20
Free Access versus Subscription --- p.23
Operation of an Online Newspaper --- p.25
Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28
The Newspaper Industry in Hong Kong --- p.28
Objectives of Study --- p.31
Research Methodology --- p.32
Chapter VI. --- RESEARCH FINDINGS --- p.35
Result for the Exploratory Study: Two Online
Newspaper Publishers in Hong Kong --- p.35
"Result for the Quantitative Study,"
Part I - Overall Survey Responses --- p.40
"Result for the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.46
Chapter VII. --- INTERPRETATION OF RESULTS --- p.51
"For Result of the Quantitative Study,"
Part I - Overall Survey Responses --- p.51
"For Result of the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.53
Chapter VIII. --- RECOMMENDATIONS --- p.56
Chapter IX. --- CONCLUSIONS --- p.59
Chapter X. --- LIMITATION OF STUDY --- p.61
Chapter XI. --- APPENDICES --- p.64
Appendix A - Electronic Newspaper Publishers' Questionnaire
Appendix B - Electronic Newspaper Readers' Survey
Appendix C - Summary for Customer Survey Result
Appendix D - Reference Table for T-Tests Results
Appendix E - Graphical Illustration of Survey Results
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"Lifestyles and uses and gratifications of electronic newspapers in Hong Kong." 2001. http://library.cuhk.edu.hk/record=b5890855.
Full textAbstract:
by Lau Pui Ki, Vienne.Thesis (M.Phil.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 100-107).
Abstracts in English and Chinese.
Abstract --- p.i
Abstract (Chinese version) --- p.iv
Acknowledgement --- p.vi
Table of Contents --- p.vii
Chapter Chapter 1: --- Introduction --- p.1
Chapter Chapter 2: --- Review of the literature --- p.6
Chapter 2.1 --- Uses and Gratifications approach --- p.6
Chapter 2.2 --- Previous research on Internet and newspaper usage --- p.8
Chapter 2.3 --- Definition of lifestyle --- p.11
Chapter 2.4 --- Previous research on lifestyles and media consumption --- p.12
Chapter 2.5 --- Measurement of lifestyles --- p.15
Chapter 2.6 --- Definition of electronic newspapers --- p.17
Chapter 2.7 --- News content of electronic newspapers --- p.18
Chapter 2.8 --- Attributes of electronic newspapers --- p.19
Chapter Chapter 3: --- Research Questions and Methodology --- p.24
Chapter 3.1 --- Research Questions --- p.24
Chapter 3.2 --- Methodology --- p.27
Chapter 3.2.1 --- Sampling --- p.27
Chapter 3.2.2 --- Definition of information workers --- p.28
Chapter 3.2.3 --- Sampling procedure --- p.29
Chapter 3.2.4 --- Survey instruments --- p.32
Chapter 3.2.5 --- Measuring the lifestyles of e-paper readers in Hong Kong --- p.32
Chapter 3.2.6 --- Measuring the gratifications sought from electronic newspaper using --- p.33
Chapter 3.2.7 --- Measuring the use of attributes in electronic newspapers --- p.34
Chapter 3.2.8 --- Measuring electronic newspaper consumption --- p.35
Chapter 3.2.9 --- Measuring the use of traditional media --- p.35
Chapter 3.2.10 --- Measuring Demographics --- p.35
Chapter 3.2.11 --- Analytical Procedure --- p.36
Chapter Chapter 4: --- Findings of the research --- p.38
Chapter 4.1 --- Lifestyles of information workers and university students --- p.38
Chapter 4.2 --- Gratifications sought from electronic newspapers use --- p.40
Chapter 4.3 --- The interrelationship between lifestyles and gratifications sought --- p.43
Chapter 4.4 --- Predictability of demographics and lifestyles on gratifications sought from electronic newspapers --- p.46
Chapter 4.5 --- Factoring special attributes of electronic newspapers --- p.48
Chapter 4.6 --- Predicting electronic newspapers consumption --- p.51
Chapter 4.7 --- Predicting the use of attributes in electronic newspapers --- p.56
Chapter Chapter 5: --- Discussion and Conclusion --- p.61
Chapter Chapter 6: --- Implications and Limitations --- p.73
Chapter 6.1 --- Implications and suggestions for improving online news services --- p.73
Chapter 6.2 --- Limitations and recommendations --- p.76
Appendix A生活模式與電子報章使用與滿足問卷調查 --- p.83
Appendix B Questionnaire: Lifestyles and Uses and Gratifications of Electronic Newspapers in Hong Kong --- p.88
Appendix c 生活模式與電子報章使用與滿足問卷調查（電話訪問） --- p.93
Bibliography --- p.100
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"Substitute or complement? Hong Kong students' motives and patterns of using online and print newspapers." 2003. http://library.cuhk.edu.hk/record=b5891720.
Full textAbstract:
Wong Ka Yee, Janice.Thesis submitted in: December 2002.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2003.
Includes bibliographical references (leaves 95-106).
Abstracts in English and Chinese.
Chapter Chapter One --- Introduction and Analytical Framework --- p.1
Chapter I. --- Introduction --- p.1
Chapter II. --- Background: Online Newspapers in Hong Kong --- p.3
Chapter III. --- urpose of the Study --- p.5
Chapter Chapter Two --- Literature Review --- p.8
Chapter I. --- Media Characteristics --- p.8
Chapter II. --- Different Viewpoints on the relationship betweenrint and online newspaper --- p.14
Chapter III. --- Online newspaper usage from a communicationerspective: Theoretical approach --- p.23
Chapter Chapter Three --- Research Framework --- p.32
Chapter I. --- Research Questions --- p.32
Chapter Chapter Four --- Methodology --- p.38
Chapter I. --- Sample --- p.38
Chapter II. --- Samplingrocedure --- p.39
Chapter III. --- Data Collection --- p.40
Chapter IV. --- Questionnaire --- p.40
Chapter V. --- Measurements --- p.41
Chapter VI. --- Analyticalrocedure --- p.44
Chapter Chapter Five: --- Statistical Findings --- p.46
Chapter I. --- articipants'rofile --- p.46
Chapter II. --- Media Usageatterns --- p.46
Chapter III. --- Hypothesis Testing --- p.46
Chapter IV. --- Gratification Seeking --- p.47
Chapter V. --- rofiles --- p.57
Chapter VI. --- Impact of Online Newspaper on Traditional Media --- p.64
Chapter Chapter Six --- Discussion and Conclusion --- p.68
Chapter I. --- Discussions --- p.68
Chapter II. --- Limitations --- p.74
Chapter III. --- Suggestions for Future Research --- p.75
Appendix I --- p.77
Appendix II --- p.85
Bibliography --- p.92
Books on the topic "Newspaper readership"
1
Preserving the press: How daily newspapers mobilized to keep their readers. New York: Columbia University Press, 1991.
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Readership research and the planning of press schedules. Aldershot, Hants, England: Gower, 1988.
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Maxted, Ian. Newspaper readership in south west England: An analysis of the Flindell's Western Luminary subscription list of 1815. Exeter: J. Maxted, 1996.
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Eichenbaum, Ken. How to create small-space newspaper advertising that works: The principles of persuasion applied to print : must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money. 3rd ed. Milwaukee, WI, USA (4100 W. River Lane, Milwaukee 53209): Unicom Pub. Group, 1994.
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Eichenbaum, Ken. How to create small-space newspaper advertising that works: The principles of persuasion applied to print : must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money. Milwaukee, WI, USA (4100 W. River Lane, Milwaukee 53209): Unicom Pub. Group, 1987.
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Patterson, Thomas E. Young people and news: A report from the Joan Shorenstein Center on the Press, Politics, and Public Policy. Cambridge, MA: John F. Kennedy School of Government, Harvard University, 2007.
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Qualitätsjournalismus: Die Zeitung und ihr Publikum. Konstanz: UVK Verlagsgesellschaft, 2008.
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German, Myna. The paper and the pew: How religion shapes media choice. Lanham, MD: University Press of America, 2007.
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German, Myna. The paper and the pew. Lanham, MD: University Press of America, 2007.
Find full textBook chapters on the topic "Newspaper readership"
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Leruth, Benjamin, Yordan Kutiyski, André Krouwel, and Nicholas J. Startin. "Does the Information Source Matter? Newspaper Readership, Political Preferences and Attitudes Towards the EU in the UK, France and the Netherlands." In Euroscepticism, Democracy and the Media, 95–120. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-59643-7_5.
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O’Malley, Tom. "Readership and Readers." In The Edinburgh History of the British and Irish Press, Volume 3, 83–105. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474424929.003.0004.
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This chapter examines aspects of the relationship between newspapers and their readers in the twentieth century. It explores the ways the newspaper industry understood its readers and how readers responded to newspapers. It discusses patterns of circulation; the effect of industry research on the content of newspapers; the demographics of readership; what readers read, and the nature of their engagement and the question of the effects of the content. It argues that if historians are to grasp the roles newspapers played in the political, cultural and social world of the twentieth century, we need to pay far more attention to their readers.
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Gallon, Kim T. "The Black Press and a Mass Black Readership." In Pleasure in the News, 15–44. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252043222.003.0002.
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This chapter examines the mass movement of southern African Americans to Northern cities in the first half of the twentieth century and shows how it dramatically altered the Black Press. After 1920, black newspaper editors covered more news that they believed would appeal to working-class African Americans. In charting the development of the early-twentieth-century Black Press, chapter 1 presents a comparative analysis of five different newspapers: The Amsterdam News, The Baltimore Afro-American, The Chicago Defender, The Philadelphia Tribune, and the Pittsburgh Courier. These five newspapers demonstrate how the Black Press fostered and imagined an African American readership’s interest in sexuality through its sensational coverage of the variegations of black life throughout the 1920s and 1930s.
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Ferdinand, C. Y. "From Newsagent to Reader: Defining Readership." In Benjamin Collins and the Provincial Newspaper Trade in the Eighteenth Century, 95–134. Oxford University Press, 1997. http://dx.doi.org/10.1093/acprof:oso/9780198206521.003.0004.
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O’Malley, Tom. "Women and the Welsh Newspaper Press: The Cambrian News and the Western Mail, 1870–1895." In Women, Periodicals and Print Culture in Britain, 1830s-1900s, 84–96. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474433907.003.0007.
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Newspapers were an important space for imagining women’s domestic lives. Women’s pages, columns, and advertisements were designed to reach a growing female readership. As Tom O’Malley notes in this chapter, newspapers contributed to separate spheres ideology by depicting women as subordinate to men and by highlighting their roles as wives, daughters, mothers, and consumers in the home. Yet, O’Malley notes, such ‘ideological convention was always under pressure from the heterogeneous content papers were obliged to contain if they were to appeal to the men and women in the locality on whom they depended as purchasers, readers, and advertisers’ (95). Consequently, at the same time that newspapers constructed the angel in the house they also imagined women as litigants, entertainers, labourers, and charity workers—identities that defined women as participants in world outside the home. Newspapers, then, by virtue of their differentiated readerships, dismantled separate spheres ideology at the same time they seemed to confirm it.
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Wue, Roberta. "The Shanghai Artist in Advertising and Mass Media." In Art Worlds. Hong Kong University Press, 2014. http://dx.doi.org/10.5790/hongkong/9789888208463.003.0003.
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Examines the relationships between Shanghai artists and their public and the establishment of these relationships through Shanghai’s growing mass media outlets. By exploiting the city’s burgeoning newspaper and publishing industries, artists promoted themselves as public figures and marketed themselves, their products and activities; through the mass media, they were able to access audiences on local, national and even international levels. By using newspaper advertising and articles, guide books, popular periodicals and collected writings, this chapter reveals the formation of the art world’s public image, promoted for consumption by an urban audience and mass readership.
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Paxton, Naomi. "Visibility." In Stage rights!, 82–106. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526114785.003.0004.
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This chapter explores how members of the Actresses' Franchise League displayed their support for the suffrage movement in public space, and how such displays were an important and highly visible public and private strategy that encouraged collective action and activism and saw League members campaign directly on the streets, particularly through processions and the selling of suffrage newspapers. The plays and articles that emerged as part of this visibility give a new perspective on how actresses interacted with the public and how they reflected upon it themselves, and this chapter looks in detail at how interactions between the public and suffragists were absorbed into the performative strategies of the campaign, both on stage and in print. This chapter also details the way the theatrical newspaper the Era represented the campaign and the League to its readership.
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Grisold, Andrea, Maria Rieder, and Hendrik Theine. "Is This Feasible?" In Economic Inequality and News Media, 169–88. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190053901.003.0009.
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This chapter presents an analysis of the corpus of newspaper articles focused on how news media engage with themes and issues related to redistribution policies. One frequently posed question in this context concerns the feasibility and effectiveness of enhanced redistribution policies. Another set of questions concern the scope, role, and optimal approach to novel forms of global wealth tax, the redistribution policy most commonly referred to in the corpus of news media discourses. In the effort to unveil the interrelatedness of dominance, power, and control of readership opinion so often manifest in the news media texts, it becomes clear that the use of language is crucial in discourses related to policy options. Thus, this chapter draws on primary research materials to provide distinctive insights on the approach and discourses of the news media in shaping the readers’ knowledge, opinion, or beliefs with respect to the wider potential, role, and scope of redistribution policies. Chapter 9 provides an in-depth analysis of the ways redistribution policies are portrayed within the overall Piketty debate. After a short quantitative section examining what types of redistribution policies are mentioned or discussed, the chapter provides a detailed analysis of the legitimation strategies expressing a negative or a positive stance towards redistribution policies. Finally, the chapter discusses two common themes in the overall corpus: that articles ascribe a highly ambivalent role to the state, and a positive role to the entrepreneur as innovator.
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Johansson, Sofia. "The Tabloid Press: Tales of Controversy, Community and Public Life." In The Edinburgh History of the British and Irish Press, Volume 3, 517–37. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474424929.003.0027.
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This chapter chronicles the development of tabloid newspapers in Britain and Northern Ireland across the 20th and early 21st centuries. It investigates the spectacular rise and subsequent demise of the popular tabloid as a distinct newspaper form, which has stirred as much controversy as it has shaped public debate. How did tabloid newspapers come to attract such vast readerships? What basis for the formation of public opinion did they provide, and how did they impact on the wider journalistic climate? The chapter explores tabloid history from three interrelated thematic points of departure. Firstly, it pays attention to a notable history of controversy, characterised by the papers’ tendency to push ethical and taste boundaries, and by the introduction of new, sensationalist, journalistic styles and content orientations. From a different perspective, however, the history of tabloid journalism can be regarded as one of building notions of community through, for instance, the provision of an inclusive address to readers, and the interlinking of news with other forms of popular culture. Finally, the chapter considers the historical, highly complex, role of tabloid journalism within public life, as a basis for the formation of public opinion, and as a political force.
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Sánchez-Figuera, Rebeca, Fernando Casado Gutiérrez, Arturo Luque González, and Jorge García-Guerrero. "Sensationalism vs. Information During COVID-19 in Ecuador." In Advances in Human Resources Management and Organizational Development, 195–216. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7164-4.ch012.
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The different frames used in the COVID-19 coverage in Ecuador by the national and international press were analyzed through their Twitter accounts. This allowed the examination of which aspects of the pandemic were given greater prominence by each newspaper. The study was based on five generic frames, between 17 March and 16 April 2020. The exploration of these frames was carried out by means of an intersubjective content analysis, using four previously trained encoders. The dominant frames for COVID-19 in Ecuador varied according to the media group studied. 1) The concept of heterogeneity was confirmed within framing theory, according to which a single reality, understood as a textual and visual construct, is addressed in multiple ways by the selection of certain aspects that are given greater emphasis or priority; 2) international newspapers and, to a lesser extent, the national press showed their propensity to “internalize” the dynamic of sensationalism; and 3) there are discrepancies in the interests of the readerships with respect to the dominant frames in the media.
Conference papers on the topic "Newspaper readership"
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"Newspaper Readership in Lesotho." In Nov. 19-20 2018 Cape Town (South Africa). Eminent Association of Pioneers, 2018. http://dx.doi.org/10.17758/eares4.eap1118403.
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"A Broader Look at a Student Newspaper under Disruptive Changes." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4211.
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Aim/Purpose: This paper focuses on student newspapers in the midst of digital transfor-mation and the impact this has on their future survival. Background: The ramification of digital transformation on commercial newspapers is not new, but looking at it from a big picture helped to us to connect to what has been happening with student newspapers across the United States. Methodology: Through a limited review of selected student newspapers across the country, this paper attempted to identify key challenges, trends, and best practices to determine the current as well as future state of this media model. Contribution: The knowledge gained was then used to inform a transition of a specific stu-dent newspaper to cope with its own challenges and to share this condition with other schools around the nation. Findings: Due to the digital transformation, the traditional student newspapers have been disrupted and are going through the transition into digital platforms similar to those in the commercial newspapers. Yet, the value of the content is still important. Recommendations for Practitioners: Rapidly advanced technology transform student newspapers into a real-time, highly customized, personal, rich with multimedia format. This means the newspapers must be able to reach where their readers are and deliver what their readers ask for. Recommendation for Researchers: The transition of newspapers to be more digitized calls for more studies on the rise of new generation of readership, the relentless changes in technology, the search for a sustainable revenue model for e-newspaper, as well as issues in self-generated journalism. Impact on Society: As more people gain access to portable digital devices, the desire for hard copy newspapers that report yesterday’s news is rapidly decreasing. In today’s world, the news is instantaneous and the lag time between the event and it being reported is sometimes mere seconds. Future Research: Research on “fake news” is important as newspapers become more digitalized.