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Journal articles on the topic 'Newspaper readership'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Ewart, Jacqui, and Kevin Tickle. "Reviewing the Readership: Profiles of Central Queensland Newspaper Readers." Media International Australia 102, no. 1 (February 2002): 126–46. http://dx.doi.org/10.1177/1329878x0210200113.

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This paper sets out to explore the concept of readership through a quantitative examination of Central Queensland newspaper readers. Because most Australian media audience research is undertaken by market research companies on behalf of news media corporations, an independent study of readership is needed in order to reveal data which can be used in future studies of regional newspapers and readership. Such data may also be useful in enabling regional newspapers to begin a process of forming stronger connections with their readers and communities. This paper focuses on data collected about newspaper readers in Central Queensland. While discussing Central Queensland newspaper readers, their demographics and newspaper reading habits more generally, this paper establishes a series of mini-profiles of these newspaper readers and investigates the issues which readers would like to see covered more often or less frequently by the newspapers they use. It suggests that these profiles are important for researchers wanting to investigate media in Central Queensland, and that the profiles may provide interesting comparisons of points from which to undertake readership research in other regions of Australia. As well, this paper suggests that such information is essential if regional newspapers are to fulfil the important role they have in their communities and reflect the concerns of their publics. Finally, this paper argues that such data are essential in the process of improving relations between regional newspapers and their communities, and ensuring they adequately reflect their publics.

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2

Loges, William E., and Sandra J. Ball-Rokeach. "Dependency Relations and Newspaper Readership." Journalism Quarterly 70, no. 3 (September 1993): 602–14. http://dx.doi.org/10.1177/107769909307000311.

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Newspaper readership often has been studied with the aim of developing demographic profiles of readers. This paper considers the goals readers are pursuing and the importance of media system dependency relations in explaining the amount of time spent reading newspapers. In a regression analysis, we find that dependency relations for social and self understanding explain a considerable amount of variance in readership beyond the variance explained by demographic variables. Differences in the dependency relations between more and less affluent readers, as well as between male and female readers, are noted as well.

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3

M.K Musa, Nasibu, Gechemba D. Nyakoe, and Kenneth Odhiambo. "Optimisation of Online Newspaper Headline Length with Characters." July to September 2020 1, no. 2 (September 7, 2020): 150–57. http://dx.doi.org/10.46606/eajess2020v01i02.0030.

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The question of how many characters should an online newspaper headline have is still debatable. This study therefore, sought to examine the optimal length for the online newspaper headlines by using characters as the factor for online news readership. In an attempt to establish an optimal headline length, a sample of 259 out of 730 headlines published by the Tanzanian newspapers of Mwananchi and The Citizen from July 2017 to June 2018 was collected. The study employed Coschedule to obtain the number of characters for each online newspaper headlines. The data were quantitatively analysed with SPSS version 20. The study observed that 72.2 % of 259 headlines that Mwananchi and The Citizen digital journalists designed were short ranging from 16 to 45 characters long on the average. The study accepted the null hypothesis that there was no significant statistical difference in readership between short and long online newspaper headlines. This finding was against the long-standing print newspaper assumption that newspaper readers prefer short headlines to the long ones. The study recommends other studies on the same topic to have a comparative study on headline readership across search engines, social platforms and languages.

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4

Chan, Tak Wing, and John H. Goldthorpe. "Social Status and Newspaper Readership." American Journal of Sociology 112, no. 4 (January 2007): 1095–134. http://dx.doi.org/10.1086/508792.

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5

Carroll, Brian. "Newspaper Readership v. News Emails." Convergence: The International Journal of Research into New Media Technologies 8, no. 3 (September 2002): 78–96. http://dx.doi.org/10.1177/135485650200800307.

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6

Pease, Ted. "Commentary: Cornerstone for Growth." Newspaper Research Journal 10, no. 4 (June 1989): 1–22. http://dx.doi.org/10.1177/073953298901000402.

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A comprehensive newspaper industry report on minority demographics recommends that American newspapers turn to minority readers, employees and advertisers to improve readership rates and stimulate stagnant circulation growth.

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7

Smith, Hampden H. "Newspaper Readership as a Determinant of Political Knowledge and Activity." Newspaper Research Journal 7, no. 2 (January 1986): 47–54. http://dx.doi.org/10.1177/073953298600700206.

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Using data from 1972, 1976 and 1980 national election surveys, the study supports previous research showing newspaper readership relates strongly to both political knowledge and activity. Although there is a strong relationship for newspaper readership, there is none for viewing political news on television. Finally, the strong relationship between newspaper readership and political participation remains at different levels of social class and education.

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8

Bernstein, James M. "The Public's View of Newspaper Accountability." Newspaper Research Journal 7, no. 2 (January 1986): 1–9. http://dx.doi.org/10.1177/073953298600700201.

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How does a newspaper audience that is regularly exposed to an ombudsman program and a news criticism column perceive the newspapers' accountability? A cross-sectional telephone survey was conducted with 393 respondents in Louisville, Ky, where newspapers have both features. The findings supported the expectation that those with higher awareness of the ombudsman have higher perceptions of newspaper accountability. There was no support for the idea that more frequent column readership would be linked to higher perceptions of accountability. The findings may be connected to the promotion of the ombudsman program by the newspapers.

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9

Schoenbach, Klaus, and Lori Bergen. "Commentary: Readership Research - Challenges and Chances." Newspaper Research Journal 19, no. 2 (March 1998): 88–102. http://dx.doi.org/10.1177/073953299801900207.

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10

Lee, Tien-Tsung, and Lu Wei. "How Newspaper Readership Affects Political Participation." Newspaper Research Journal 29, no. 3 (June 2008): 8–23. http://dx.doi.org/10.1177/073953290802900302.

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11

COBB, CATHY J. "PATTERNS OF NEWSPAPER READERSHIP AMONG TEENAGERS." Communication Research 13, no. 2 (April 1986): 299–326. http://dx.doi.org/10.1177/009365086013002008.

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12

McCombs, Maxwell E., John B. Mauro, and Jinok Son. "Predicting Newspaper Readership from Content Characteristics: A Replication." Newspaper Research Journal 10, no. 1 (September 1988): 25–30. http://dx.doi.org/10.1177/073953298801000104.

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At newspaper readership has declined, especially among the young, scholars and practicing journalists have devoted increasing attention to determining what influences newspaper readership. This study duplicates 1974 research of Richmond Times-Dispatch in an effort to identify important readership variables. Results confirm editors' intuition that story location on section front pages is the most important such variable.

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13

Sylvie, George, and Hsiang Iris Chyi. "One Product, Two Markets: How Geography Differentiates Online Newspaper Audiences." Journalism & Mass Communication Quarterly 84, no. 3 (September 2007): 562–81. http://dx.doi.org/10.1177/107769900708400310.

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A secondary data analysis of 136 U.S. online newspapers' usage reports investigates how geography differentiates online newspaper audiences. Results showed that online newspaper penetration is stronger in the local market, but the local market accounts for less than 50% of the overall traffic—suggesting that the size of the long-distance readership is larger than previously anticipated. Larger newspapers tend to attain a larger online audience (in raw numbers), but all newspapers attain a substantial portion of online traffic from outside the print market. Online or not, geography still matters.

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14

Beam, Randal A. "How Perceived Environmental Uncertainty Influences the Marketing Orientation of U.S. Daily Newspapers." Journalism & Mass Communication Quarterly 73, no. 2 (June 1996): 285–303. http://dx.doi.org/10.1177/107769909607300202.

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The use of readership research to shape editorial content is becoming increasingly common at U.S. daily newspapers. This practice reflects a “marketing concept” of journalism, which emphasizes tailoring a product to customers' wants and needs. Data from seventy-eight daily newspapers suggest that as uncertainty about the organization's environment increases—specifically, uncertainty about how to serve readers—an organization will strengthen its marketing orientation. The data also suggest that environmental uncertainty is generally not affected by structural characteristics of the community in which the newspaper publishes. That is, there is little evidence that changes in or characteristics of the newspaper's “real” environment strongly influence the degree of uncertainty that editors have about their newspaper's environment.

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15

Lipschultz, Jeremy H., and Michael L. Hilt. "Predicting Newspaper Readership on the Campus Community." Psychological Reports 84, no. 3 (June 1999): 1051–53. http://dx.doi.org/10.2466/pr0.1999.84.3.1051.

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The objective of this study was to examine newspaper readership on one college campus. Use of other media, too busy with work or class, and usefulness of local talk radio were significant predictors of daily newspaper readership for 313 students, 48 faculty, and 41 staff.

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16

Davidson, William B., and Patrick R. Cotter. "Psychological Sense of Community and Newspaper Readership." Psychological Reports 80, no. 2 (April 1997): 659–65. http://dx.doi.org/10.2466/pr0.1997.80.2.659.

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An hypothesized association of psychological sense of community and newspaper readership was tested using telephone interviews with 1,007 randomly selected respondents in two states. The survey contained a 5-items measure of psychological sense of community and two indices of newspaper readership, amount of interest in local, state, and national news (3 items) and breadth of reading (14 items in one sample and 23 items in another). Regression analyses indicated significant relationships between scores on the Psychological Sense of Community scale and both readership indices after controlling for 5 demographic variables. Respondents with high scores on the Psychological Sense of Community scale reported a high interest in news about local, state, and national topics. Also, they claimed to read frequently many sections of their local newspaper.

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17

Cannon, Douglas F. "Church Newspaper Readership and Faith Community Integration." Journal of Media and Religion 6, no. 1 (June 22, 2007): 17–40. http://dx.doi.org/10.1080/15348420701338500.

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18

Malthouse, Edward C., and Bobby J. Calder. "Measuring newspaper readership: A qualitative variable approach." International Journal on Media Management 4, no. 4 (January 2002): 248–60. http://dx.doi.org/10.1080/14241270209390006.

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19

Ogbonna, Sunday. "What is killing newspapers in Lagos state: the internet or dwindling economy?" Caleb International Journal of Development Studies 3, no. 2 (November 30, 2020): 118–38. http://dx.doi.org/10.26772/cijds-2020-03-02-08.

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Newspapers in Switzerland and the Netherlands, have lost half of their classified adverts to the internet as reflected in an article titled: Who killed the Newspaper? in The Economist of April 24, 2006. However, in recent time, the Nigerian economy has faced a major decline that has affected the existence of newspapers. The marriage of newspapers to the web has not yet proved financially successful for the older medium (Baran, 2012). Thus, this paper examined the impact of economic recession and the internet on newspapers in Nigeria. Study adopted the survey research, sampling four hundred staff of selected newspapers and anchored on the political economy theory. Study found that seven out of ten staff of the four newspapers representing 77.4% said their daily activities are affected by the current economic recession; five out of ten staff of the four newspaper houses representing 47.3% strongly agreed that the internet has effect on the readership of printed newspaper, and four out of ten sampled representing 39.5% said that their management performed fairly during the period. It is therefore recommended that for newspaper houses to survive recession, they should relate with employees and motivate them to give their best. KEYWORDS: Print media/ownership, Political economy theory, Economic recession, Internet (Online) newspaper.

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20

Pattie, C. J., and R. J. Johnston. "Civic Literacy and Falling Electoral Turnout: The United Kingdom 1992-1997." Canadian Journal of Political Science 36, no. 3 (July 2003): 579–99. http://dx.doi.org/10.1017/s0008423903778779.

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Aggregate cross-national analyses of political participation have reported correlations between civic literacy, political knowledge and election turnout. Enhancing civic literacy among Canadian voters, in part by encouraging greater newspaper readership in the general population, has been put forward as a strategy for combating falling turnout in national general elections. The idea is evaluated comparatively at the level of individual voters, using data from the British Election Study. Newspaper readership is related to political knowledge, but increased newspaper reading does not translate into a greater propensity to vote.

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21

Patrick Maume. "The Dublin Evening Mail and pro-landlord conservatism in the age of Gladstone and Parnell." Irish Historical Studies 37, no. 148 (November 2011): 550–66. http://dx.doi.org/10.1017/s0021121400003217.

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The historiography of nineteenth-century Irish newspapers centres on the development of a nationalist press nationally and locally, with expansion of readership and titles connected to the great waves of politicisation under O’Connell and Parnell. Studies of unionist newspapers tend to focus on Ulster or the Irish Times, whose institutional continuity maintains interest in its earlier incarnations, and whose relatively liberal nineteenth-century unionism was directed at the Dublin Protestant middle classes. There was, however, another type of nineteenth-century Southern unionist newspaper addressing a conservative audience of landlords, professionals and Church of Ireland clerics. Such diehard newspapers often clung to older business models involving limited readership, and underpinned their activities by second jobs and patronage from local elites, though the Dublin Tory press developed a somewhat wider audience.

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22

Metula, Nolukhanyo T., and Oluyinka O. Osunkunle. "Community Newspaper as a Tool for Community Development: A Readers’ Perception Study ofIdikelethuNewspaper in Alice, Eastern Cape, South Africa." Journal of Asian and African Studies 54, no. 6 (May 16, 2019): 930–44. http://dx.doi.org/10.1177/0021909619848094.

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This paper evaluates readers’ perceptions of Idikelethu newspaper as a tool for community development, particularly in Alice, in the Eastern Cape Province of South Africa. Data was collected from two focus group discussions that were held in the areas where Idikelethu newspaper has high readership rates. The findings revealed that development-related issues such as health awareness, education and community safety, among others, are regularly addressed by this community newspaper. Based on the findings and analysis of data, this study concludes that Idikelethu newspaper contributes in many ways to the development of its readers and Alice community in general. It is anticipated that the findings of this paper will play an important role in assisting Idikelethu and other community newspapers to function better as agents of community development.

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23

James Kimani Kuria. "Readership of Newspapers among the University Students at the wake of Covid-19 Pandemic in Nakuru County." Editon Consortium Journal of Media and Communication Studies 3, no. 1 (January 15, 2021): 189–96. http://dx.doi.org/10.51317/ecjmcs.v3i1.199.

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Covid-19 pandemic has adversely affected the newspaper sector. Majority readers, especially among the students, have since opted to use social media, television, radio, and online for news updates. Most of the students avoid reading the newspaper due to fear of contracting the disease. The study used both qualitative and quantitative methods of research designs. The quantitative design helped in identifying the readership magnitude of the hardcopy, online and broadcast versions before and after the Covid-19 pandemic while; the qualitative design helped identifying the causes of variation in magnitude in hardcopy newspaper readership. The study collected data from the primary source using a questionnaire with a sample of 50 respondents picked through convenience sampling method. The findings indicate that majority age of students interviewed ranged between 18-22 years and majority were male at 68% compared to female, 32%. Also, most students, 94%, read the newspapers before the outbreak of Covid-19. 56 percent of them preferred the Daily Nation, 24% the Standard Newspaper while the rest went for the Star, the Nairobian and other versions of print media. However, after the outbreak of Covid-19 pandemic, most students, 90%, feared reading the newspapers and instead 68% went for Facebook, 24% used twitter while 8% used other forms of social media for news update. In conclusion, the use of traditional media like television and radio is still common among the students. The study indicate that majority 58%, of students used television sets for news update, 24% used radio, 10% used online media while 8% used other forms of media.

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24

Husni, Samir A. "Newspapers' Sunday Supplements: Rocky Present, Bright Future?" Newspaper Research Journal 8, no. 2 (January 1987): 15–21. http://dx.doi.org/10.1177/073953298700800202.

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Why do newspapers continue to carry national Sunday supplements? Findings from a sample survey suggest these supplements have little effect on increasing circulation. A majority of publishers said Sunday supplements did not attract new advertisers to the newspaper, yet these publishers continue to carry the supplements due to audience atttraction. This high readership gave publishers strong support for the future of the supplements.

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25

Lain, Laurence B. "Steps toward a Comprehensive Model of Newspaper Readership." Journalism Quarterly 63, no. 1 (March 1986): 69–74. http://dx.doi.org/10.1177/107769908606300111.

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26

Gibbons, Matthew. "Newspaper quality, content and competition in New Zealand." Pacific Journalism Review 20, no. 1 (May 31, 2014): 181. http://dx.doi.org/10.24135/pjr.v20i1.193.

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Content analysis results show that investment strategies and newspaper quality vary between companies in New Zealand. Indeed, Allied Press’ Otago Daily Times prints considerably more news than Fairfax papers with similar circulations, and almost as much news as the Christchurch Press. The results also provide some support for the theory that producing a relatively high quality newspaper, when quality is measured by the quantity of news published and number of journalists employed, is associated with relatively high readership. Vigorous competition between companies for dominance in the Queenstown newspaper market suggests that less concentrated newspaper ownership could increase competition and benefit consumers in other parts of New Zealand. Although the results are from 2006, strong similarities between the newspapers surveyed and more recent issues of these titles means the results and policy lessons drawn are still relevant.

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27

Stone, Gerald. "Measuring Adult Readership Potential of the Newspaper in Education Program." Newspaper Research Journal 9, no. 2 (January 1988): 77–86. http://dx.doi.org/10.1177/073953298800900208.

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Evidence about NIE's success in instilling an adult newspaper reading habit is reviewed and assessed. Analysis of the projects indicates the research to date has been limited by the complexity of tracing longitudinal effects and by methodological difficulties in the past research designs. This review suggests afield test of NIE's ability to cultivate future newspaper readers.

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28

Peiser, Wolfram. "Cohort Replacement and the Downward Trend in Newspaper Readership." Newspaper Research Journal 21, no. 2 (March 2000): 11–22. http://dx.doi.org/10.1177/073953290002100202.

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The results of this study show that cohort replacement (increasing numbers of younger people who read less frequently versus decreasing numbers of older people who read more frequently) has contributed substantially to the decline in newspaper readership in both Germany and the United States. The implication is that this process will bring about further declines in the future.

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29

Clark, Rob. "Bringing the Media in: Newspaper Readership and Human Rights*." Sociological Inquiry 82, no. 4 (April 23, 2012): 532–56. http://dx.doi.org/10.1111/j.1475-682x.2012.00417.x.

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30

Lee, Tien-Tsung, and Yuki Fujioka. "Print newspaper readers more politically active." Newspaper Research Journal 38, no. 3 (September 2017): 340–53. http://dx.doi.org/10.1177/0739532917722976.

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A national survey in Taiwan suggests offline political participants spend more time reading print newspapers than those who participate less. Online political participants also read a larger number of print newspapers than do non-participants. To increase readership, newspapers can consider increasing their political coverage and provide mobilizing information that enables citizens to participate in the political process.

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31

Thompson, Geoff. "Intersubjectivity in newspaper editorials." English Text Construction 5, no. 1 (April 20, 2012): 77–100. http://dx.doi.org/10.1075/etc.5.1.05tho.

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In this article, I take a discoursal perspective on intersubjectivity, exploring ways in which intersubjective meanings may be realized across texts, and the kinds of effects that arise from the combination of different forms. In particular, I focus on how writers may exploit intersubjective choices to enact interaction with their intended audience. I carry out an illustrative analysis on a small corpus of editorials from two British newspapers, one quality and one popular; and I demonstrate that there is clear connections between the readership of the two newspapers as described on their audience demographic webpages and the ways in which the editorial writers deploy the resources of interactant reference, mood and modality to construe different kinds of audience.

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32

Nizamani, Farheen Qasim, Muhammad Qasim Nizamani, and Sikandar Hussain Soomro. "Newspapers in Peril: Rationalizing the Economic Challenges of Novel Coronavirus (Covid-19) upon Regional Journalists in Hyderabad, Sindh, Pakistan." Global Mass Communication Review VI, no. I (March 30, 2021): 96–107. http://dx.doi.org/10.31703/gmcr.2021(vi-i).08.

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Mass media play a decisive role in distributing health knowledge and awareness about health diseases. Covid-19 has been measured as the most dangerous health hazard of the 21st century that has constituted social, environmental and financial perils for humanity, including the media outlets. However, the Pakistani newspaper industry was already witnessing a decline in its readership and coronavirus has further deteriorated the situation for journalists working in regional newspapers. The methodological design using indepth interviews seeks to discover the financial difficulties faced by journalists employed in local or regional newspapers in Hyderabad city of Sindh province, Pakistan. The distress of unpaid salaries, financial security and paid leave were recognized as dominant elements that emerged during the present investigation as the extension to studies conducted concerning health communication. Therefore, this research suggests that government and business tycoons should financially collaborate with each other to consider challenges encountered by journalists for the survival of the newspaper industry in Pakistan.

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33

Green, Andrew. "Readership Measurement in the Digital Age." International Journal of Market Research 56, no. 5 (September 2014): 609–30. http://dx.doi.org/10.2501/ijmr-2014-042.

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Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure. Advertisers are faced with bewildering choice as to where to place their investments, and demanding faster and more accurate data. A new study was launched in Australia in August 2013, which tried to address many of these challenges with an innovative approach to measuring reading across platforms and devices. It has drawn from experience in a handful of countries, which have also experimented with new methodologies for measuring readership and brought many of these together into a single approach.

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34

Li, Bo, Sarah Stokowski, Stephen W. Dittmore, and Olan K. M. Scott. "How Mediated Sporting Events Constitute Nationalism: Chinese Newspapers Covering the 2014 Incheon Asian Games." International Journal of Sport Communication 9, no. 1 (March 2016): 79–96. http://dx.doi.org/10.1123/ijsc.2015-0104.

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Informed by framing theory, the study strove to investigate nationalism by examining Chinese newspaper coverage of the 2014 Incheon Asian Games. Through document and textual analysis of 324 articles from 5 mainstream newspapers, the study indicated that Chinese newspapers always portrayed Chinese athletes as “dominating the competition” and “lacking opponents in Asia” while portraying other countries’ athletes as “less competitive” and not at the “level of Chinese athletes.” The results also suggested that Chinese newspapers tried to positively spin the story when reporting the failure of Chinese athletes at the Asian Games. However, to increase readership and enhance public awareness of the Asian Games,Chinese newspapers also attempted to created rivalries between Chinese athletes and competing nations and, at times, emphasized national failures.

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35

Malthouse, Edward C., and Bobby J. Calder. "Demographics of Newspaper Readership: Predictors and Patterns of U.S. Consumption." Journal of Media Business Studies 3, no. 1 (March 2006): 1–18. http://dx.doi.org/10.1080/16522354.2006.11073436.

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36

Nag, Tirthankar, Rituparna Basu, and Buroshiva Dasgupta. "Dainik Jagran: sustaining leadership in the newspaper industry." Emerald Emerging Markets Case Studies 7, no. 1 (April 11, 2017): 1–36. http://dx.doi.org/10.1108/eemcs-05-2016-0083.

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Subject area The subject area is strategy and business. Study level/applicability The case can be used for MBA students. This is equally effective in short courses meant for low-to-mid-level working executives. The case is suited for classes in strategy, general marketing, media management and family business courses. Case overview Dainik Jagran – a vernacular daily – is the most read newspaper in India. Under the banner of Jagran Prakashan Ltd.; which is one of the leading media houses in India, the success of Dainik Jagran has been an outcome of the strategic marketing decisions taken by its founder and his successors in the post-independence era. With extensive circulation, it created a large readership base and took bold decisions to launch multi editions to its daily through a series of acquisitions, mergers and consolidations from 1975 to 2010, enabling it to step into product diversification. Readership surveys, investments in technology, advertising, regular branding events and smart phone applications are a few tools that helped. While the group has diversified into other industries, there is an underlying anxiety about the future prospects of its newspaper business. With the onslaught of online news dailies, will Dainik Jagran be able to expand and maintain its readership base using its previous business and marketing strategies? Or is it time to change strategies for businesses in the newspaper and allied media industry in India? Expected learning outcomes The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter’s five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

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37

Duguid, Alison. "Newspaper discourse informalisation: a diachronic comparison from keywords." Corpora 5, no. 2 (November 2010): 109–38. http://dx.doi.org/10.3366/cor.2010.0102.

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In this paper, I provide an overview of certain types of salient items found in the keyword lists of the SiBol 1993 and SiBol 2005 corpora with the objective of diachronic analysis of a particular text type, namely, that of British broadsheet newspapers. I analysed the keyword lists (see Partington, 2010 : Section 2 ) in search of items that could be assigned to semantic sets, which could be glossed as hyperbole, vagueness and informal evaluation. The appearance of these sets in the keywords for 2005 seems to point to changes over time in newspaper prose style. The newspapers under consideration thus appear to have altered both in their function and in their relationship with their readership; and this is reflected in the salient lexis and its contexts of use. An increase in conversational and informal styles emerges, along with a notable increase in a particular kind of evaluative and promotional language as a result of a proportional increase in soft news, supplements and reviews.

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38

Chase, Thomas. "Translating the news in China: the evolution of Reference News and its future in a digital news landscape." Media International Australia 168, no. 1 (April 23, 2018): 140–52. http://dx.doi.org/10.1177/1329878x18768076.

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Reference News is a prominent, Mainland Chinese newspaper that, for many decades, has translated and published foreign language news reports for its sizable readership. Over the course of its long history, both as a result of government directives and in response to the changing nature of Chinese society, the newspaper has undergone successive transformations. This study charts these changes, documenting Reference News’ earlier roles as intra-party intelligence bulletin and as a tool of ideological inculcation before analysing the newspaper’s later struggles to adapt to a pluralised and commercialised media market. This article argues that the more recent challenges posed by the increasing popularity of digital sources of news information has meant that despite a robust strategy designed to embrace the opportunities of the digital era, the future of Reference News as a successful and influential publisher in the digital realm is by no means certain.

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39

Cheney, Debora, Jeffrey Knapp, Robert Alan, and Pamela Czapla. "Convergence in the Library’s News Room: Enhancing News Collections and Services in Academic Libraries." College & Research Libraries 67, no. 5 (September 1, 2006): 395–417. http://dx.doi.org/10.5860/crl.67.5.395.

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The use and importance of newspaper collections in academic libraries have been in decline as acquisition costs have increased significantly as the difficulty obtaining daily issues in a timely manner has grown, and as newspaper readership has declined nationally. In contrast, today’s student and researcher are using television and Internet news sources heavily. This article explores the role of the academic library’s news collections in complementing the university’s Newspaper Readership Program and supporting faculty efforts to develop their students’ critical thinking and media literacy skills. The authors suggest that digital news forms, including television, should be considered and included as part of the library’s collections. In this light, lessons can be learned from convergence taking place in the news industry. Libraries must also “converge” news sources to provide library users with news sources, which reflect today’s news environment and also reflect the “information cycle.” The newly created News Room at Pattee Library incorporates a three-television news viewing area; a broader selection of newspaper titles (particularly international titles); and a news magazine collection, as well as providing access to a wide variety of news aggregator database, and the library’s significant historical microfilm collection. A temporary television installation and focus groups were used to help inform the development of the News Room and to determine interest and resistance to sound and televisions in the library. The Libraries’ Serials Department provided analysis of newspaper delivery options (and reliability) and related subscription costs, as well as suggestions for reducing the number of missing/nonreceipt issues. In addition, greater focus was placed on niche reference service supporting news sources and news-related research. Use of the News and Microforms Library has increased.

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Abraham, Nebu John. "Concentration in Indian Newspaper Industry and Democratic participation- A Readership based Approach." International Journal of Management Excellence 4, no. 3 (March 12, 2015): 539. http://dx.doi.org/10.17722/ijme.v4i3.195.

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Griswold, William F., and Roy L. Moore. "Factors Affecting Readership of News and Advertising in a Small Daily Newspaper." Newspaper Research Journal 10, no. 2 (January 1989): 55–66. http://dx.doi.org/10.1177/073953298901000205.

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Readers of a small daily newspaper are selective about their exposure to advertising as well as to news and entertainment content, a survey of 316 readers finds. Gender was a strong predictor of how frequently which readers read which ads, and closeness to the community was associated with reading of automobile and classified advertising.

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Schleifman, Nurit. "A Russian daily newspaper and its new readership : Severnaia pchela, 1825-1840." Cahiers du monde russe et soviétique 28, no. 2 (1987): 127–44. http://dx.doi.org/10.3406/cmr.1987.2106.

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Bisht, Shakshi, and VandanaVerma Trar. "Readership and Women: A Study to Analyze Newspaper Reading of Haryana's Women." Journal of Krishi Vigyan 8, no. 2 (2020): 247. http://dx.doi.org/10.5958/2349-4433.2020.00049.5.

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O'Connell, Michael, and Anthony Whelan. "The public perception of crime prevalence, newspaper readership and ‘mean world’ attitudes." Legal and Criminological Psychology 1, no. 2 (September 1996): 179–95. http://dx.doi.org/10.1111/j.2044-8333.1996.tb00317.x.

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Bowd, Kathryn. "Reflecting regional life: Localness and social capital in Australian country newspapers." Pacific Journalism Review : Te Koakoa 17, no. 2 (October 31, 2011): 72–91. http://dx.doi.org/10.24135/pjr.v17i2.352.

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Australian country non-daily newspapers are generally very much local in their emphasis—they cover mostly, or entirely, local news; they promote and advocate for the interests of their region; and they foster a close relationship with their readers. They are not only a valuable source of local news and information for their readership, but also help to connect people within their circulation area and reinforce community identity. This means they are ideally positioned to contribute to social capital— the ‘connections among individuals—social networks and the norms of reciprocity and trustworthiness that arise from them’ (Putnam, 2000). Social capital can be seen as having three basic components: a network; a cluster of norms, values and expectations; and sanctions that help to maintain the norms and network (Halpern, 2005), and newspapers can contribute to social capital by facilitating local debate and discussion, and reflecting back to communities through the news stories they cover local norms, values, expectations and sanctions. Interrelationships between elements of ‘localness’ in journalism practice at country newspapers and social capital in regional areas of Australia were explored as part of a wider study of relationships between communities and country newspapers. Journalists, newspaper owners and managers, and community participants from four regions of South Australia and Victoria were asked about their understandings of ‘localness’ in country newspaper journalism practice. This article suggests that such newspapers’ emphasis on localness is a key element of their capacity to contribute to social capital.

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Thurlow, George L., and Katherine J. Milo. "Newspaper Readership: Can the Bleeding Be Stopped, or Do We Have the Wrong Patient?" Newspaper Research Journal 14, no. 3-4 (June 1993): 34–44. http://dx.doi.org/10.1177/073953299301400305.

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Students on at least one California campus are likely to read their campus weekly newspaper and a local community daily. What they are not likely to read is the community daily. That readership is below anything shown for 18–24 year olds in national surveys and significantly below figures cited for college students living away from home.

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Badiru, Idris Olabode, and Sherifat Taiwo Ajao. "Readership of Oriwu Sun community newspaper in Ikorodu, Lagos State, Nigeria." Journal of Development and Communication Studies 4, no. 2 (June 23, 2016): 487. http://dx.doi.org/10.4314/jdcs.v4i2.8.

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Webber, Richard. "The 1992 general election: Constituency results and local patterns of national newspaper readership." British Elections and Parties Yearbook 3, no. 1 (January 1993): 205–15. http://dx.doi.org/10.1080/13689889308412932.

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Rosales, Rey G., and Dennis T. Lowry. "Online news framing." Journal of Asian Pacific Communication 10, no. 1 (June 26, 2000): 79–91. http://dx.doi.org/10.1075/japc.10.1.05ros.

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This study examined how three Manila online newspapers framed the coverage of the 1998 Philippine presidential election. It analyzed election news content (N = 367 stories) in terms of tone of coverage, manner of candidate’s publicity, and the frames used in presenting election news. The results showed positive election news (55%) and favorable (76%) publicity towards the candidates. The dailies used more strategy frames (56%) than issue frames (44%). It was also found that a newspaper can use more in-depth analysis (issue frames) in its coverage and still remain on top of the readership and circulation game. Furthermore, the attribution of the causes and solutions to an issue was not assigned to a candidate but rather to an institution, lending support to Iyengar’s (1991) episodic-thematic framing anal- ysis.

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Mehmood, Arshad, Tayyaba Bashir, Khan Fida Hussain Khan, and Shamim Ali. "Power Struggle Between Supreme Court and the Government: Ideological Role of Pakistani Print Media in Representation of Swiss Letter Issue." International Journal of English Linguistics 9, no. 4 (July 3, 2019): 163. http://dx.doi.org/10.5539/ijel.v9n4p163.

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Newspaper headlines constitute an essential part of media discourse, which is an important field of research in Discourse and Communication Studies. Particularly, certain features of news headlines and their role in observing and directing readers’ attention have made the interface between linguistic analysis of newspaper headlines and the opinion building of the readership. In order to explore the ideological role of print media in representation of Swiss Letter Issue which resulted nullification of an elected prime minister of Pakistan by Supreme Court and the next PM of the same political party was also facing the same challenge. Three widely distributed English newspapers (The News International, DAWN and The Nation) have been selected using purposive sampling technique. Designated time ranges between 1st July 2012 and 31st December 2012, very significant pre-election period in Pakistan. To find the coverage given to the issue by the selected newspapers, total 319 related headlines were found. The data were selected through simple random sampling technique. The obtained data has been analysed by using Faiclough’s three-dimenional model of critical discourse analysis, and simple statistical analysis as well. The findings of the study indicate that print media of Pakistan used manipulative strategies in construction of headlines on Swiss Letter Issue and represented the issue in a biased manner.

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