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Dissertations / Theses on the topic 'Niche marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Pinto, Pedro Jorge Fernandes. "Factors that lead physicians to initiate and maintain relationships with credit unions: a case study - Unicred Fortaleza." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3608.

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nÃo hÃ<br>The high inflationary indices that had lasted in Brazil in the 80âs, had been damaging, for several segments of the society, benefiting few economic sectors. Among those segments that had grown in this uncommon conjuncture, the financial institutions are distinguished, companies that focused their activities in terms of keeping public founds and application from federal governmentâs papers, avoiding to carry through operations of loans and financings, preventing to run in risk. The management used to maximize profits and to prevent risks took these institutions to carry through great

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Bull, Gregory Simon. "Marketing fresh venison in the Eastern Cape Province using a niche marketing strategy." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/136.

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There is a need in the Eastern Cape Province to expand the market for fresh venison. This need is due in part to fluctuations in the export market and fragmentation of consumption in the food industry, which has led to an increased demand for specialised and customised products. A suitable method for addressing these issues and successfully marketing fresh venison in the Eastern Cape Province was required, and based on the findings of this study, niche marketing was found to be a possible marketing method to explore. This study evaluated how a strategy of niche marketing could be used to marke

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Leeuw, Maarten Nicolas Andrew. "Niche marketing : an #exploratory' analysis of its concept, construct and application." Thesis, Henley Business School, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241647.

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WU, XUAN. "IMPORTANCE-PERFORMANCE ANALYSIS FOR NICHE MARKETING: THE CASE OF A MUSEUM EXHIBITION." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1384148679.

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Rufer, Lisa S. "Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5322.

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The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality an

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Casteran, Gauthier. "An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation." Thesis, Toulouse 1, 2016. http://www.theses.fr/2016TOU10028/document.

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Les entreprises investissent de larges sommes dans la fidélisation de leur clientèle. La raison en est simple : les clients fidèles font partie des plus profitables pour les entreprises. Il est donc essentiel de comprendre ce qui amène les consommateurs à être fidèles. La recherche a ainsi considérablement étudié les antécédents de la fidélité à la marque. Ceux-ci peuvent être divisés en trois classes : les antécédents liés à la catégorie de produit, ceux liés au marketing mix du produit et ceux liés au consommateur. Cependant, et malgré l’intérêt des chercheurs pour ces questions, une étude p

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Burger, John Michael. "A qualitative analysis of the need-satisfying experiences of the customers of a niche-restaurant." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/260.

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Tradition dictates that marketing decision-makers remain accurately aligned with the dynamic and vacillating need structures of the target markets they serve. To comply with this caveat, a time-honoured and largely unchallenged philosophy of customer orientation has been applied. Theory further strongly contends that if such a business stance is vigilantly and diligently applied, any firm is bound to gain a competitive edge in the market place. A weakness in the above marketing mindset is the perception that when a spectrum of business elements are orchestrated and focussed on customers, targe

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Poole, LeJon. "The antecedents and consequences of the niche approach to healthcare delivery." Thesis, Birmingham, Ala. : University of Alabama at Birmingham, 2009. https://www.mhsl.uab.edu/dt/2009p/poole.pdf.

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Cuthbert, Ronald Hugh, and University of Lethbridge Faculty of Arts and Science. "The strategic planning process of agricultural niche marketers : a case study approach." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 1995, 1995. http://hdl.handle.net/10133/40.

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This study is based on the premise that it is important to understand how niche marketers manage the process of farm level adaptive change. A review of the relevent literature revealed the limitations of research on the strategic planning process pertaining to small business. A normative model of the strategic planning process was synthesised and used as an anyalystical framework to assess the planning behaviour of agricultural niche marketers in the study. On completion of a review of research methodologies for the social sciences, the multiple-case holistic design was selected. Data was coll

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Charoenrungsiri, Rungnapa, and Narana Charoenrungsiree. "Building a niche company in recruitment industry, a case study of Swedish company Multimind AB." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6085.

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<p>In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. In this thesis we will study only on their strategy toward this niche market. Therefore, the scope of study will cover its business’s history on company’s objective, operation process, organization’s culture, company’

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Morehead, John Sherrod. "Niche Croppind and the Rural Landscape in Wise, Dickenson, Scott, and Russell County Virginia." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/31928.

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Niche market cropping can be a source of economic development to economically depressed rural areas. The thesis takes place in the four counties of Wise, Russell, Scott and Dickenson and this study region is used to develop the ideas of limited regional competition, and product diversity for niche cropping enterprises. These ideas create an identity for the region that reflects upon the farms and the products they produce. This thesis is intended to be a tool for county extension agents and economic development professionals to use in the pursuit of guiding small farmers and land-owners int

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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, oft

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Kusnadi, Ardy Daniel, and Fredrik Einarsson. "Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20152.

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BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. The trend has beenongoing for some time concerning horizontal software niches and now intensifies for vertical niches.Logistics is such an examples of a vertical software niche. ObjectivesThis thesis aims to investigate the utilized marketing strategies for companies using a Software as aService business model

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Thomas, Steffan Wyn. "A consumer investigation : monetising, marketing and distributing digital music in a niche and minority language market : the situation in Wales." Thesis, Bangor University, 2015. https://research.bangor.ac.uk/portal/en/theses/a-consumer-investigation(e60cc315-f5d8-4bb0-bb91-c26b91d1bf66).html.

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The music industry has experienced a period of disruption to its production and distribution method since the mid-to-late 1990’s (Vaccaro & Cohn, 2004). Peer-to-peer software and the introduction of the Mp3 file format have allowed consumers to gain advantage over record producers (Zentner, 2006, Chen et al, 2008 & Bateman et al, 2011) This market wide change has impacted not only the major record labels, but also small, niche and minority language music production companies. When the Mp3 arrived on the market in the mid 1990’s, the music industry, rather than embracing new technology, feared

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Coetzee, Nerisa. "The exploitation of niche markets : an evaluation of Huisgenoot's standalone titles in an already competitive consumer magazine market." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/95637.

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Thesis (MBA)--Stellenbosch University, 2013.<br>The high costs of new product launches have forced consumer magazines globally to launch brand extensions as part of new product strategies. Costs can be reduced radically by using renowned brands and utilising their marketing and distribution competencies. The economic recession and a rapid leaning towards non-print media have caused a sharp drop in advertising as well as consumer spending in the print magazine industry. Nevertheless, tablet devices and ground-breaking technology offers opportunities for traditional media to grow. The product l

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Wecker, Florian. "Finding your niche in a global wine market - Establishment of the new wine brand #QSTG with focus on product development and entrepeneurial marketing." Master's thesis, ISA, 2019. http://hdl.handle.net/10400.5/19581.

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Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / EMaVE<br>The author intends to establish a new wine brand named #QSTG, which is a diminutive of the German term Quereinsteiger (in English: career changer). The name refers to the completely different professional background of the author, who has been a lawyer and entrepreneur for many years, before studying viticulture and enology. The idea is to create a brand for wines, produced by the author and other winemakers who also have other professional backgrounds, bringing in new ideas based

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Franzolini, Beatrice <1996&gt. "Niche market analysis and marketing strategies applied to the Chinese market: a case study of the tea and the coffee market sold through e-commerce." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18301.

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The main object of this thesis is the study and the analysis of the process of niche marketing from its origin to its concrete use in the Chinese market, outlining in particular how niche marketing strategies are useful to promote international and Chinese e-commerce. This work is organized as follows. After delineating the definition and the historical origins of niche marketing, the first chapter carefully examines the characteristics of the niche market. This section focuses on the importance of relationship marketing, especially on the reputation of a firm, which is essential for a niche c

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Krier, J. Leia. "Considering Canine Companionship: An Examination of Dog Owner Travel Desires Using the Model of Goal-Directed Behavior." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc799478/.

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The purpose of this study is to investigate how internal and external sources influence dog owners’ desire and intent to travel with their dogs, using the model of goal-directed behavior (MGB). Specifically, this study investigates 1) the demographic profile of participating dog owners, 2) the relationship between dog owners’ Anticipated Emotions (AE) and their desire to travel with their dogs, 3) dog owners’ Attitudes toward the act (Aact) of traveling with their dogs and its relationship with their desire to travel with dogs, 4) the relationship between Subjective Norms (SN) and dog owners d

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Nilsson, Mikaela, and Carolin Herrala. "Ekologisk aspekt som mervärde : En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2466.

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<p><strong>Background: </strong>With the increased globalization food prices went down for a while, only to skyrocket to new levels. Prices of organic food, which already were more expensive than conventional, are now even more expensive. The current financial crisis results in reduced consumption which creates a threat to the smaller grocery stores. Globalization and the increased competition have had a negative impact on the environment but at the same time the desire to solve these issues has increased appreciably. The environmental aspect has been given higher priority by the individual, w

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Andrésson, Charlotta. "Music Television : en TV-kanals förändring i ett nytt medieklimat." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106760.

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<p>Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world’s media market. The aim is also to see how MTV’s target group’s image of the channel can give guidelines in how MTV should act in this new media era.</p><p>Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV. I have done three interviews with people who work at MTV Networks N

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Nagel, Lukas. "Fair Trade Marketing von der Nische zum Massenmarkt mit offensivem Fair Trade Marketing /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03607678001/$FILE/03607678001.pdf.

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Kuan, Sio In. "Niches : the opportunity of the Macau economy beyond 1999." Thesis, University of Macau, 1997. http://umaclib3.umac.mo/record=b1636730.

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Jenny, Florian. "Grenzen des konventionellen Marketings Wenn das Nicht-Kaufen zu einer attraktiven Alternative wird /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03603420001/$FILE/03603420001.pdf.

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Villiger, Alex. "Jenseits der Öko-Nische in der Schweizer Lebensmittelbranche : Analyse und Gestaltung des Entwicklungsprozesses "von der Öko-Nische zum ökologischen Massenmarkt" /." Wiesbaden : Dt. Univ.-Verl, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009150051&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Wismar, Jacqueline. "Nachhaltigkeitsmarketing in der Automobilbranche Warum sich der Toyota Prius und der VW Lupo 3l auf dem deutschen Markt nicht durchgesetzt haben /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03606936001/$FILE/03606936001.pdf.

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Hersan, Ludvig. "Pedagogik - konsultens marknad." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16175.

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Purpose The purpose of this thesis is to investigate the market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated: What is the situation of the market of pedagogic consulting? - What needs and what demands are there of pedagogical consulting services? - What are the economic possibilities for schools and municipalities to buy professional development and consulting services? What do schools and municipalities think about their needs and what do they

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Kueng, Marius. "Jenseits der Ökonische dank Online-Communities? Eine Untersuchung am Beispiel von umweltfreundlichen Fahrzeugen /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01113299001/$FILE/01113299001.pdf.

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Kubiak, Monika, and Annie Lindberg. "Slice me nice : A study exploring Swedish young women`s views and responses to marketing of Aesthetic Surgery in social media." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15598.

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With an increased number aesthetic surgeries performed in Sweden combined with social media used as a marketing tool, potential clients are exposed for persuasive marketing messages. The harder competition has led to a pressure on prices and the requirements of marketers’ creativity have increased. We predicted that this industry faces ethical challenges which makes it worth investigating. The purpose of the study was to explore how young women view and respond to marketing by aesthetic surgery clinics in social media. In order to fulfill the purpose a qualitative approach was conducted throu

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Mirkovic, Veronika. "“We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21703.

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Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. As there has been a shift in sports marketing a

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Chevalier, Dominique. "Projets de villes et politiques municipales de communication : le cas de Marseille, Montpellier, Nice et Toulouse." Montpellier 3, 1997. http://www.theses.fr/1997MON30002.

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A travers l'exemple de quatre metropoles meridionales, marseille, montpellier, nice et toulouse, ce travail vise a montrer l'importance des liens entre politiques urbaines et politiques de communication municipales dans la competition que les villes se livrent aujourd'hui, dans le contexte d'une economie en voie de mondialisation de plus en plus organisee en reseaux. La communication municipale, plus particulierement analysee au travers de la presse municipale, participe a la mise en place de projets de ville incluant tout a la fois developpements economiques, dynamiques urbaines et projets cu

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Melzer, Stefanie. "»Sie würden (…) nicht mehr in Angst zu schweben brauchen über Beschädigungen durch die Menschenmenge«: Veranstaltungsmanagement im Dresdner Großen Garten 1870 und 1930." Sandstein Verlag, 2009. https://slub.qucosa.de/id/qucosa%3A36847.

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Im Dresdner Großen Garten wurden von jeher Veranstaltungen ausgetragen. Die hieraus resultierenden Schäden lagen und liegen im Kontrast zum Gebot des Substanzerhalts dieses Kulturdenkmals. Eine Untersuchung des historischen Veranstaltungsmanagements zwischen 1870 und 1930 und ihr Umgang mit diversen Großveranstaltungen, analysiert Lösungsansätze für den Umgang mit dem Park und kann auch Antworten auf den aktuellen Nutzungsdruck finden.

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劉建宏. "Charity Niche Marketing and Network Effect." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83638570002410641951.

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碩士<br>國立政治大學<br>財政研究所<br>98<br>Naturally, utility maximizing donors first consider charities sharing their same ideology towards those in need of helps. Therefore, in setting up fund-raising charities, the choice of “location”, in the spectrum of all potential donees, will have effects on the fund-raising results. In addition, donors also often take into account operation scales and credibility when it comes to choosing among different charities. This study proposes a model that the location choice of two homogenous charities is captured through a linear city framework, and a “network effe

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Huang, Yu-Chun, and 黃昱鈞. "The Study of Niche Exporting Goods Penetrating Taiwan Marketing." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9sun6w.

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HSIEH, HSUAN-HAO, and 謝軒豪. "A Niche Analysis on the Marketing Competition among IPTV and OTT." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/11302896480581047693.

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碩士<br>世新大學<br>廣播電視電影學研究所(含碩專班)<br>104<br>In the global development of media industry, Internet media platforms such as IPTV and OTT have been familiar to people. Their pace of renewal, quality and diversity have surpassed Cable TV. Viewers are also more adapted to watch internet content. For the past few years, IPTV and OTT had been getting involved into media market in Taiwan. Coupled with popularity of home networks, audience’ habits of receiving video messages through Cable TV are reducing. According to statistics, IPTV in Taiwan such as Chunghwa Telecom’s MOD has more than a million users

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Marques, Marina Craveiro. "Entering mature industries : differentiation and niche marketing : the case of NATUREA® PetFoods." Master's thesis, 2013. http://hdl.handle.net/10400.14/15630.

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This research aimed to explore the development of NATUREA® PetFoods, a highly differentiated Portuguese brand that entered a niche market, as well as its impact on the mature pet foods industry. The relevant literature looks into the key concepts that help build a framework, in order to analyze the brand’s path and strategies. In order to have a deeper understanding of the Portuguese market for pet products, a quantitative research was conducted, appraising pet owners’ attitudes, needs and purchasing patterns. Major findings show that there is a change in general consumer attitudes towards th

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Dessaucy, Sébastien, and Wippel Daniel Steinwandter. "How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39676.

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Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. Design/methodology/approach – A cross-case analysis was undertaken. Five Belgian Microbreweries were examined. The data were gathered through interviews conducted with owners of microbreweries based on a structured questionn

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HSU, YING-HSIU, and 許瑩秀. "A Case Study of Development and Operation of Design Hotel – The Process of Niche Marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/26654523590286748983.

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碩士<br>國立雲林科技大學<br>企業管理系<br>104<br>When businesses decide to enter the market, they will consider their enter strategy no matter they are first mover or late comer. Actually the hotel industry has been developing in Taiwan for many years, and it is a competing market. However, different from the traditional concept, cultural and creative hotels has gradually been the main stream. When businesses determine to enter to the existing market, they must evaluate their strategy and whether they will be successful or not. This study took cultural and creative hotel chains in Taiwan as the study’s objec

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Lu, Liang, and 盧亮. "Co-niche Marketing Tactics - A Case Study of Maintaining Mobile Clients for a Telecom Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ewgup8.

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碩士<br>國立東華大學<br>國際企業學系<br>106<br>This study applys the adjusted technology acceptance model and SEM statistical techniques to explore three major niche advantages such as “full rebate replacement of old machines, suitable for circular economy,” “enhanced transaction facilitation mechanism,” and “enhanced innovation experience and service applications,”. Co-construction marketing methods and their acceptance of innovative intentions. Through questionnaire survey and adjustment of technology acceptance model, combined with SEM statistical techniques, the analysis of the three major facets and th

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Tsai, Tsu-chieh, and 蔡子傑. "The Exploration of The Blog Marketing Effect in Niche Market: The Case of The Taiwan Documentary." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/15503318973040184455.

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碩士<br>逢甲大學<br>企業管理所<br>96<br>Due to the lack of information searching and marketing channels before, it was hard for manufacturers to access niche market. However, with the development of internet, consumers can not only get information of product easily but also share their experiences through a variety of websites. Blog is regarded as a tool which everyone can talk to the world immediately. In other words, blog erases the boundaries of communication and social status. Compared with the other media, blog has better interaction in information communication. For the word-of-mouth effect that co

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HUANG, SIN-YI, and 黃馨儀. "A Study of the Niche and Factors of Existence of Department Stores in the Era of Internet Marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6jws83.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>107<br>The rapid growth of technology and applications in the Internet has made e-commerce transactions increasingly dynamic. The department store industry has fallen into a more competitive state. In the trend of changes in the business structure of the department store industry, it is necessary to understand the niche and value of physical stores, adjust their business strategies, and maintain their competitive advantages. The purpose of this study is to explore whether the department store's business strategy in the e-commerce environment is related to the fact

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Lai, Ming-xian, and 賴明賢. "The Research of niche factor and Marketing strategy in energy-efficiency lighting industry of Taiwan-The case of H company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/11153815028533261711.

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碩士<br>國立臺南大學<br>科技管理研究所碩士班<br>100<br>Bureau of Energy, Ministry of Economic Affairs statistics once for each additional electricity, which will produce 0.638 kg of carbon emissions. General residential lighting electricity consumption accounted for about 50%; General commercial air-conditioning equipment, electricity consumption accounted for about 42% and lighting electricity consumption accounted for about 31%,which are the highest proportion of electricity. Improve lighting energy-saving is definitely the fastest and most effective way to achieve carbon reduction targets . Not only the trad

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Taveira, Bruna Alexandra Filipe. "Which marketing strategy should the luxury niche brand claus Porto develop in order to increase the number of local consumers in Portugal?" Master's thesis, 2019. http://hdl.handle.net/10362/69510.

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The luxury niche brand Claus Porto is facing difficulties to increase the number of local consumers, in Portugal. The small percentage of local consumers’ store visits and purchases can compromise the brand’s luxury legitimacy. Therefore, this Work Project aims to identify potential issues and gather useful insights on local luxury consumers to derive marketing recommendations with the purpose of better leveraging on these consumers. The research methodology combined in-store observations and qualitative in-depth interviews with Claus Porto’s collaborators and local luxury consumers, allowing

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CECCOTTI, Federica. "La nicchia di mercato nei sistemi di scambio B2C: caratteri strutturali e regole competitive." Doctoral thesis, 2007. http://hdl.handle.net/11573/408119.

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Lo studio ha preso avvio con l’intenzione di approfondire un tema economico dai contorni sfumati e che, almeno apparentemente, non viene indagato in modo consistente nella letteratura: la nicchia. Il lavoro si è proposto, in particolare, di pervenire a una rappresentazione economico-manageriale dei business di nicchia, mediante l’identificazione di risorse e competenze specifiche, dei caratteri strutturali e delle regole competitive. Tale obiettivo generale è stato declinato nei seguenti sub-obiettivi: 1. contestualizzare la nicchia nell’ambito delle discipline che per prime ne hanno visto

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Pinto, Joana Cudell Silva. "Kankura golf: a business plan for Germany." Master's thesis, 2017. http://hdl.handle.net/10362/23458.

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This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a

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Greener, Andrew Edwards. "Creating a branding strategy for Jacquards : focussing on 2010 opportunities." Diss., 2010. http://hdl.handle.net/10500/3463.

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Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding strategy for its Jacquard products. In addition, senior managers required information about how to take advantage of the 2010 World Cup. Data collection was conducted in July to September 2009, using two population groups. The first one was bed and breakfast managers in KwaZulu-Natal, with the second one being top ten Jacquard customers by volume in South Africa. Results show

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Carrelhas, Paulo Alexandre Alcobia Rolão. "Marketing online da Universidade de Coimbra : património mundial da UNESCO." Master's thesis, 2014. http://hdl.handle.net/10400.14/18098.

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A recente atribuição à Universidade de Coimbra do estatuto de Património Mundial pela UNESCO, a possibilidade de promover mais eficazmente este destino turístico em mercados externos através das T.I.C.T e com custos diminutos, motivou a elaboração da presente Dissertação de Mestrado. A especificidade de um Marketing Territorial que contrariamente ao dos produtos, não parte de uma “base zero”, ou dito de outro modo, o território não se escolhe, já lá está com as suas caraterísticas próprias (com o seu património natural e construído; material e imaterial; a simpatia da população; etc.),

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Caprichoso, Rui Emanuel Almeida. "Search Engine Marketing: Diferenças entre nicho e não nicho." Master's thesis, 2017. https://repositorio-aberto.up.pt/handle/10216/108645.

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Caprichoso, Rui Emanuel Almeida. "Search Engine Marketing: Diferenças entre nicho e não nicho." Dissertação, 2017. https://repositorio-aberto.up.pt/handle/10216/108645.

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Wenwen, Tan. "Innovative business plan: a crowdsourcing medical data annotation platform company." Master's thesis, 2019. http://hdl.handle.net/10071/19154.

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In this business plan, a new crowdsourcing medical data annotation platform company is proposed. It is to help companies and research institutions which are developing medical artificial intelligence outsource medical data annotation work to professional workers. Crowdsourcing platform, as one of the intermediary platform, is a new Internet business model to provide service for large-scale enterprises. There is great demand for crowdsourcing service in medical AI field in China. However, there is no company in China could offer professional medical data annotation services. Since the d

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Yanyan, Gao. "Diversification and reduction of loss of food: a business plan for production of avocado oil in Kenya for the Chinese market." Master's thesis, 2018. http://hdl.handle.net/10071/17837.

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This business plan aims to provide a guidance for the production of avocado oil in Kenya for the Chinese market. On one hand, there are abundant avocados in Kenya, but most of them are consumed locally or exported as fresh fruits with a great deal of wastage. On the other hand, avocado is now new favourite in China as a nutritious fruit often referred to as the “cream in forest”. Avocado oil is more and more popular in babies’ food supplement since the cancellation of One Child Policy. A lot of avocados produced in Kenya are sold to local markets or to the few exporters available. Those

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