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Journal articles on the topic 'Niche marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Vowles, Timothy M., and Daniel P. Mertens. "Airport Niche Marketing." Journal of Travel & Tourism Marketing 17, no. 4 (2004): 35–44. http://dx.doi.org/10.1300/j073v17n04_04.

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2

Dalgic, Tevfik. "Niche Marketing Principles." Journal of Segmentation in Marketing 2, no. 1 (1998): 5–18. http://dx.doi.org/10.1300/j142v02n01_02.

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3

Sert, Ayşe Nevin. "Niche Marketing And Tourism." Journal of Business Management and Economic Research 1, no. 1 (2017): 14–25. http://dx.doi.org/10.29226/jobmer.2017.1.

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4

Dhamija, Harsh. "Unraveling Niche Marketing Dynamics." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem35036.

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The dynamics of niche marketing, a strategic approach targeting specific, well-defined segments of the market, have gained significant importance in today's diverse and highly competitive business landscape. This executive summary unravels the critical aspects and advantages of niche marketing, emphasizing its role in fostering deep customer engagement, driving brand loyalty, and achieving sustainable growth.

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Kralj, Mary M. "Understanding your marketing niche." Consulting Psychology Journal: Practice and Research 46, no. 1 (1994): 92–93. http://dx.doi.org/10.1037/h0092613.

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6

Naveen Kumar, C. M. "Niche Marketing Strategy for SMEs." Shanlax International Journal of Economics 12, no. 3 (2024): 47–50. http://dx.doi.org/10.34293/economics.v12i3.7282.

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According to the statistics, over 90% of businesses in the world are small and medium-sized enterprises. They are also contributing to the growth of the economies and are capable of creating jobs. In developing countries, they play a vital role in the development of the country- One of the most successful strategies that businesses can implement is the use of social media. It has been shown that it can help them reach their target market and improve their efficiency. According to a study, over 50% of businesses in the country are small and medium-sized enterprises. These types of businesses ar

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7

Morritt, Ron. "Niche Marketing for Hotel Managers." Journal of Segmentation in Marketing 1, no. 2 (1997): 103–19. http://dx.doi.org/10.1300/j142v01n02_08.

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8

Toften, Kjell, and Trond Hammervoll. "Niche firms and marketing strategy." European Journal of Marketing 43, no. 11/12 (2009): 1378–91. http://dx.doi.org/10.1108/03090560910989948.

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9

Raynor, Michael E. "The Pitfalls of Niche Marketing." Journal of Business Strategy 13, no. 2 (1992): 29–32. http://dx.doi.org/10.1108/eb039478.

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10

Mohan, Valluri. "Marketing Strategies for Niche Food Products: Targeting, Positioning, and Messaging." Journal of Scientific and Engineering Research 8, no. 4 (2021): 272–79. https://doi.org/10.5281/zenodo.14050116.

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In the highly competitive food industry, marketing niche food products requires specialized strategies that effectively target specific consumer segments, position products distinctively, and communicate compelling messages. This paper explores comprehensive marketing strategies tailored for niche food products, drawing on the author’s experience as Director of Sales and Product Development at Alamance Foods Inc. The study delves into targeting methodologies, positioning frameworks, and messaging techniques that resonate with niche markets. Through detailed analysis and practical case st

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Das, Ms Debattri, Saheli Kundu, and Snigdha Chakraborty. "Impact of Niche Marketing in the Current Market." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 03 (2024): 1–13. http://dx.doi.org/10.55041/ijsrem28979.

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The impact of niche marketing in the current business scenario is profound and multifaceted. Niche marketing involves targeting a specific, well-defined segment of the market, allowing businesses to tailor their products or services to the unique needs and preferences of a particular audience. This approach has several implications. Keywords: Digital Marketing, Targeted Focus, Long-Term Sustainability, Niche.

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12

Sherstiuk, Roman, Liudmyla Maliuta, and Vadym Ratynskyj. "Application of marketing complex in the tourism. Instrumental-methodical apparatus of research." Socio-Economic Problems and the State 23, no. 2 (2020): 57–65. http://dx.doi.org/10.33108/sepd2020.02.057.

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Tourism is an important sector that contributes to the development of the country's economy. To gain a larger share of this competitive sector, it is necessary to create more profitable new tourism markets and develop appropriate marketing strategies. This study examines the term niche marketing and niche market definition. The relationship between the marketing niche and other marketing methods is noted and its advantages and disadvantages are outlined. In addition, the application of the niche market in the tourism industry is indicated and the reasons for increasing the practice of marketin

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13

Toften, Kjell, and Trond Hammervoll. "Niche marketing research: status and challenges." Marketing Intelligence & Planning 31, no. 3 (2013): 272–85. http://dx.doi.org/10.1108/02634501311324618.

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14

Beldona, Srikanth, Marvin Cetron, and Frederick DeMicco. "Niche Marketing In The Hospitality Industry." Atna - Journal of Tourism Studies 1, no. 1 (2006): 114–22. http://dx.doi.org/10.12727/ajts.1.11.

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Around the world, more and more travellers are using their vacations to visit places and partake of activities that fewer and fewer of them would be interested in. This is not a paradox; it's the latest thing in market segmentation: niche marketing to ever smaller groups of people who share specific, often unique, interests and values.

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15

Schaefers, Tobias. "Standing out from the crowd: niche product choice as a form of conspicuous consumption." European Journal of Marketing 48, no. 9/10 (2014): 1805–27. http://dx.doi.org/10.1108/ejm-03-2013-0121.

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Purpose – This paper aims to define the niche market concept and to investigate the extent to which purchasing niche products represents a form of conspicuous consumption. Consumers increasingly seek products that differ from the mainstream, and companies regard niche markets as a promising opportunity beyond saturated mass markets. Design/methodology/approach – Based on survey data that combines self-report scales and actual purchase decisions, the effects of different dimensions of conspicuous consumption on niche product choice are investigated using binary logistic regression. Findings – C

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16

Umar, Umar. "KOMUNIKASI PEMASARAN TERPADU UNTUK NICHE MARKET PADA SAYUR BOX DI MASA PANDEMI." Interaksi: Jurnal Ilmu Komunikasi 11, no. 2 (2022): 93–102. http://dx.doi.org/10.14710/interaksi.11.2.93-102.

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Micro, Small and Medium Enterprises (MSMEs) in Indonesia are increasing. As technology develops, MSMEs are forced to adapt and integrate. Facing such competition and challenges amidst the COVID-19 pandemi, MSMEs need to target market niches by conducting integrated marketing. This research was conducted on Sayur Box as an MSME that utilizes the niche market well. With a qualitative approach and descriptive-explorative research type, this research uses content analysis method. The results show that the success of Sayur Box’s niche market is due to brand adoption by implementing compatibility an

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17

Ratushna, Y. "Marketing studies of grain market conjuncture (the niche crops)." Ukrainian Black Sea region agrarian science 112, no. 4 (2021): 35–44. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-4.

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Results of modern marketing studies of grain market conjuncture, in particular niche crops in Ukraine, have been analyzed in the article. It has been found that grain market has undeniable advantages over other forms of organizing economic relationships. The prospects of growing niche crops have been described and the existing situation at grain market and the grain crops conjuncture have been outlined. The segmentation of crop market operators in relation to the production of niche crops has been analyzed. Key words: grain, niche crops, conjuncture, market, marketing, price, distribution, dis

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18

Wiseman, Terry. "PELLETIZED BIOSOLIDS THE NFL OF NICHE MARKETING." Proceedings of the Water Environment Federation 2001, no. 1 (2001): 544–76. http://dx.doi.org/10.2175/193864701784993894.

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19

El- Sayed, Alla. "The interrelationship between niche marketing and Competitiveness." International Design Journal 12, no. 3 (2022): 65–78. http://dx.doi.org/10.21608/idj.2022.234783.

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20

O'SULLIVAN, ANTHONY C. "Successful retail marketing of branded, niche milks." International Journal of Dairy Technology 48, no. 4 (1995): 117–22. http://dx.doi.org/10.1111/j.1471-0307.1995.tb02480.x.

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21

Lendvai, Edina, and Hédi Kőműves. "Niche marketing alkalmazása a kézműves élelmiszerek piacán." Jelenkori Társadalmi és Gazdasági Folyamatok 18, no. 3-4 (2024): 99–106. https://doi.org/10.14232/jtgf.2023.3-4.99-106.

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A niche marketing előnye a tömegmarketinggel szemben, hogy gyorsabban tud reagálni a meglévő és gyorsan változó kisebb piacokra, ahol a rugalmasság és a megkülönböztethetőség felértékelődik. A kutatásunk során a kézműves élelmiszerek piacán a COVID-19 pandémia hatásának vizsgálatát célozza meg. A primer kutatás a niche marketing stratégia elemeire és az élelmiszerfogyasztói magatartást befolyásoló tényezőkre fokuszál. A szekunder kutatásban bemutatásra kerül egy online piac, valamint a pandémia hatására bekövetkezett egyes fogyasztói magatartások. Felmérésünkben kérdőív segítségével vizsgáltuk

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22

Menighan, Thomas E. "Viewpoint: Niche Marketing - It’s Good for Business." American Pharmacy 31, no. 2 (1991): 51. http://dx.doi.org/10.1016/s0160-3450(16)33684-4.

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23

Ismail Razak. "Niche marketing: strategies for creating influence in the market." MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi 3, no. 01 (2024): 9–15. https://doi.org/10.58471/mar-ekonomi.v3i01.511.

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In this era of globalization, competition in the market is increasingly fierce, and companies are looking for ways to differentiate themselves from competitors. Niche marketing has become an interesting approach, where companies focus on specific market segments with unique characteristics. This research aims to analyze and identify niche marketing strategies that are effective in creating influence in the market. This research uses a qualitative approach with descriptive methods. In the results of this research, it was found that implementing niche marketing strategies, including a deep under

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24

Morgan, Nigel J., and Annette Pritchard. "Promoting Niche Tourism Destination Brands." Journal of Promotion Management 12, no. 1 (2005): 17–33. http://dx.doi.org/10.1300/j057v12n01_03.

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25

Nikmah, Farika, Erlangga Andi Sukma, Evi Suwarni, and Candra Wahyu Hidayat. "Effectuation Strategy and Niche Marketing for Competitive Advantage." International Journal of Scientific Research and Management 11, no. 05 (2023): 4903–10. http://dx.doi.org/10.18535/ijsrm/v11i05.em05.

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This research was conducted on batik craftsmen in East Java, Indonesia. Competitive advantage for batik craftsmen is an effort to upscale by aligning their positions with corporate ones. Strategies that can be taken as an effort to achieve competitive advantage for batik craftsmen are effectuation strategies and niche marketing, where these strategies explore and exploit internal and external resources. Batik craftsmen, with their limitations, must be smart in dealing with their business in order to survive and be successful. The effectuation strategy teaches to maximize the resources you have

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26

Hamlin, Robert, John Knight, and Ron Cuthbert. "Niche marketing and farm diversification processes: Insights from New Zealand and Canada." Renewable Agriculture and Food Systems 31, no. 1 (2015): 86–98. http://dx.doi.org/10.1017/s1742170514000489.

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AbstractIn many developed countries agriculture is undergoing significant changes. Traditional commodity markets are increasingly being supplemented or even displaced by niche markets served by firms producing specialty products. The purpose of this paper is to determine why firms seek out niche markets and what contributes to their success. This paper investigates the characteristics that make niche markets attractive to small and medium-sized agricultural firms and the ways in which these firms become highly adapted for their chosen niche. Results indicate that forming alliances and the deve

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27

Jarvis, Wade, and Steven Goodman. "Effective marketing of small brands: niche positions, attribute loyalty and direct marketing." Journal of Product & Brand Management 14, no. 5 (2005): 292–99. http://dx.doi.org/10.1108/10610420510616322.

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28

Fera, Anggraeni, and Rofiah Chusnul. "First "3 Second" Impression of Tiktok Marketing Strategy." Journal of Economics, Finance And Management Studies 07, no. 05 (2024): 3004–20. https://doi.org/10.5281/zenodo.11407986.

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The use of TIK TOK as promotional media is a form of marketing activity that can quickly spread information about a product and brand recognition of a product and the aim of this research is to find out the strategy for using hooks in every content on Leo Giovanni that attracts the attention of the audience and is liked. many people. This research uses qualitative research with a cyber phenomenology approach. This research model uses a simple design with Triangulation Theory. Data collection techniques used were observation, interviews and documentation. The qualitative approach used through t

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29

Paul, Lissa. "Niche Marketing and the (Shallow) World of Crabtree." Jeunesse: Young People, Texts, Cultures 1, no. 1 (2009): 169–83. http://dx.doi.org/10.3138/jeunesse.1.1.169.

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Lissa Paul. "Niche Marketing and the (Shallow) World of Crabtree." Jeunesse: Young People, Texts, Cultures 1, no. 1 (2010): 169–83. http://dx.doi.org/10.1353/jeu.2010.0013.

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31

Lowry, James. "Is Niche Marketing Suitable for Your Accounting Practice?" Journal of Professional Services Marketing 15, no. 1 (1996): 137–46. http://dx.doi.org/10.1300/j090v15n01_09.

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32

Anzaku, T. A. K., and E. S. Salau. "Niche marketing potentials for farm entrepreneurs in Nigeria." Journal of Agricultural Extension 21, no. 3 (2018): 136. http://dx.doi.org/10.4314/jae.v21i3.13.

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33

Lowry, James, and William Wrege. "Is niche marketing suitable for your accounting practice?" Services Marketing Quarterly 15, no. 1 (1996): 137–46. http://dx.doi.org/10.1080/15332969.1996.9985264.

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34

Parrish, Erin. "Retailers' use of niche marketing in product development." Journal of Fashion Marketing and Management: An International Journal 14, no. 4 (2010): 546–61. http://dx.doi.org/10.1108/13612021011081733.

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35

Sayers, Pete. "Niche Marketing for Coaches20071Hannah McNamara. Niche Marketing for Coaches. London: Thorogood 2007. 260pp, ISBN: 1 85418 483 0 £14.99 (paperback)." Industrial and Commercial Training 39, no. 7 (2007): 400–401. http://dx.doi.org/10.1108/00197850710829120.

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36

Hoskins, Jake David, and Benton A. Brown. "On the contrasting strategic impact of online customer reviews for niche and mainstream organizations." Journal of Research in Interactive Marketing 12, no. 3 (2018): 347–69. http://dx.doi.org/10.1108/jrim-01-2018-0015.

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Purpose A significant body of extant empirical evidence has shown that online customer reviews (OCRs) are important in driving organizational performance outcomes. However, it is posited in this manuscript that the relationship between OCRs and organizational performance is unlikely to be the same in all cases. This paper aims to study if niche organizations experience different performance impacts from OCR activity than mainstream organizations do. Design/methodology/approach To test the hypothesized predictions, an empirical analysis is conducted in the context of higher education in the USA

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37

Verma, Sanjeev. "Niche level segmentation of green consumers." South Asian Journal of Business Studies 6, no. 3 (2017): 274–90. http://dx.doi.org/10.1108/sajbs-05-2016-0040.

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Purpose The purpose of this paper is to find the niche segmentation of green consumers as a solution to psychographic or demographic predicament. Age cohort and generational cohort (Gen Y and Gen Z) of young consumers are studied for individualization and customization. Design/methodology/approach Age cohorts (Gen Z and Gen Y customers) have their unique needs. Both Gen Y (1981-1995) and Gen Z (post-1995) belong to the young consumer segment in the age group of 20-30 years but their generational cohorts are different. Strategic marketing advocates both generational marketing based on age cohor

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38

Parrish, Erin D., Nancy L. Cassill, and William Oxenham. "Niche market strategy for a mature marketplace." Marketing Intelligence & Planning 24, no. 7 (2006): 694–707. http://dx.doi.org/10.1108/02634500610711860.

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39

Bakare, R. D., and A. G. Rahim. "Niche marketing and operational performance in the Nigerian manufacturing industry: a study of Nestle Nigeria Plc. Lagos." Unilag Journal of Business 9, no. 2 (2023): 1–15. http://dx.doi.org/10.52968/11209006.

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This study examined niche marketing and organisational performance in the Nigerian manufacturing industry with a focus on Nestle Nigeria Plc. Lagos. To achieve this goal, four research questions were answered and four hypotheses were tested. The cross-sectional survey research design was adopted. The population of the consisted of one hundred and twenty-five (125) staff comprising 45 senior staff and 80 middle levels at marketing department of the company. The stratified random sampling technique was employed in the selection of the sample size. A structured questionnaire was designed by the r

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40

Fişne, Mücahit, and Ali Hasaan. "BRANDING A NICHE SPORTS CLUB. A CASE STUDY OF SIVAS KANGALS RUGBY FC." Kinesiologia Slovenica 26, no. 3 (2020): 96–120. http://dx.doi.org/10.52165/kinsi.26.3.96-120.

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Due to technology, countries have been introduced to new sports. With more demand, interest, and coverage, new sports have become so established in a society that it is as if they had always existed. Thus, mainstream and niche sports concepts emerged. Mainstream sports are those that can gather mass media and public coverage, while niche sports are those that are less popular or nonexistent. This study focuses on a niche sport in Turkey, that is, rugby; this is a sport that is not even in the top 15 popular sports in Turkey. As the aim of this study is to explore difficulties faced in the bran

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41

Mbogani, Swinfen, Silver Kwendo, and Dishon Wanjere. "Effect of Niche Marketing on Performance of International Courier Companies in Kenya." International Journal of Strategic Marketing Practice 5, no. 1 (2023): 1–24. http://dx.doi.org/10.47604/ijsmp.1934.

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Purpose: The general objective of this study was to establish the effect of niche marketing on performance of international courier companies in Kenya Methodology: The study adopted a descriptive research design using survey method. The study targeted an estimated population of 55 international courier companies in Kenya by targeting the operations managers. The researcher used purposive sampling technique through census. Data was collected from both primary and secondary sources using questionnaires. The questionnaires were pre-tested with five national courier firms within Kisumu town

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42

Milne, George R., Mark A. McDonald, William A. Button, and Rajiv Kashyap. "A Niche-Based Evaluation of Sport Participation Patterns." Journal of Sport Management 10, no. 4 (1996): 417–34. http://dx.doi.org/10.1123/jsm.10.4.417.

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This research examines the competitive niche positions of 36 sports and fitness activities reported in an American Sports Activities 1993 tracking study. The article discusses the advantages of viewing competition from an ecological niche perspective and presents a measure of competitive resource overlap (CRO) used in marketing for measuring niche breadth and niche overlap. The empirical study presents an intuitive mapping of the sports market and calculates the niche breadth and niche overlap for each sport. Managerial implications for sporting goods manufacturers, advertising agencies, corpo

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sharafi, vahid, hossein moeini, and ellahe zeraatkar. "The effect of niche marketing on sales performance: The mediating role of customer intimacy." Journal of Advertising and Sales Management 4, no. 3 (2023): 126–40. https://doi.org/10.5281/zenodo.14030059.

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In the 21st century the sales environment has become very complicated as a result of behavioral, . Identifying the factors that improve sales performance is an important aspect of the job of sales managers and can have a vital impact on the survival and success of the company. The main purpose of this research is to investigate the effect of niche marketing on sales performance according to the mediating role of customer intimacy. This research is applied based on the purpose and descriptive-correlation based on the nature of the method. The statistical population of this research includes man

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Son, Jungmin, Jikyung (Jeanne) Kim, Jeonghye Choi, and Mingyung Kim. "Linking online niche sales to offline brand conditions." Journal of Business Research 70 (January 2017): 74–84. http://dx.doi.org/10.1016/j.jbusres.2016.07.004.

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45

Kumar, Ravi V. V. "Health foods in India-following a niche marketing strategy." South Asian Journal of Marketing & Management Research 9, no. 6 (2019): 13. http://dx.doi.org/10.5958/2249-877x.2019.00025.0.

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46

Kaldy, Joanne. "A Novel Niche for Pharmacists: Marketing Management of Menopause." Consultant Pharmacist 20, no. 2 (2005): 96–108. http://dx.doi.org/10.4140/tcp.n.2005.96.

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47

Dalgic, Tevfik, and Maarten Leeuw. "Niche Marketing Revisited: Concept, Applications and Some European Cases." European Journal of Marketing 28, no. 4 (1994): 39–55. http://dx.doi.org/10.1108/03090569410061178.

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48

Wang, Xijie. "Exploring the development of niche music in the digital age." SHS Web of Conferences 181 (2024): 04008. http://dx.doi.org/10.1051/shsconf/202418104008.

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The purpose of this paper was to look into the challenges and opportunities that niche music artists face in the digital age, with a particular focus on Universal Music Group and its subsidiary, Spinnup. It examined the transition from physical to digital music and the implications for niche music artists critically. It explicitly addressed pricing and promotion issues in the digital music industry, drawing on marketing mix theory. According to the paper, platforms such as Spinnup have made it easier for niche artists to distribute their music globally, but they frequently require assistance i

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Rajagopal, Dr. "Architecting MexGro: introducing online experience for shopping ethnic products." Emerald Emerging Markets Case Studies 3, no. 5 (2013): 1–11. http://dx.doi.org/10.1108/eemcs-10-2013-0196.

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Subject area Marketing plan; virtual shopping; consumer behavior. Study level/applicability Undergraduate. Case overview This case discusses the e-commerce plan of new online grocery company in Mexico, MexGro, which is planning to emerge as low-cost outlet as compared to the brick-and-mortar establishments in the market. MexGro is an online grocer with a round-the-clock call center to process phone-based orders and to provide customer support. The grocery online company is aimed at setting up a virtual grocery shop by the name of MexGro S.A de C.V to serve cross-cultural products to the Hispan

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Gooding, David. "Juliska: Filling a niche with imports." New England Journal of Entrepreneurship 7, no. 2 (2004): 7–10. http://dx.doi.org/10.1108/neje-07-02-2004-b001.

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David and Capucine Gooding are completing their third year in business, directing the growing activities of their import business located in Stamford, Connecticut. Their niche is marketing handblown glass which is historically accurate and inspired by such disparate designs as 14th-century French, 16th-century Dutch, and 19th-century Venetian glassware. We interviewed David on a “quiet” day when the phones didn℉t seem to be ringing constantly.

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