Dissertations / Theses on the topic 'Niche tourism'

Master of Regional and Community Planning
Department of Landscape Architecture/Regional and Community Planning
Katherine Nesse
Humanity’s belief in the paranormal has shaped cultures, folklore, religion, and influences the arts, customs, politics, and economics. In the modern era, paranormal belief continues to capture public interest, often fueled by popular entertainment and media. With belief in the paranormal on the rise, so are the social and economic implications. Literature and data also shows that paranormal niche tourism is becoming increasingly popular and have an effect on the tourism sector, yet it is poorly understood. The purpose of this study is to ask, “how does paranormal niche tourism affect and relate to local economics and public policy?” New Orleans serves as the subject city due to its rich paranormal history and folklore and thriving tourism economy. I divided data collection into two main phases: 1) surveying paranormal tourists and 2) surveying and interviewing paranormal-related businesses including tour companies, retail and services, and hotels. I distributed online surveys to paranormal tourists to collect data pertaining to demographics, education, employment, belief, belief influencers, travel habits, and costs. In addition, I conducted online surveys and personal interviews with businesses relating to paranormal tourism in regards to business model, marketing, revenue, employment, local community impact, and public policy impacts. A site visit provided further insight and immersion into paranormal tourism itself. Results indicate that paranormal tourism is positively impacting local communities and that public policy in New Orleans has both positively and negatively affected tourism. The results from this research provide insight in how other communities can accommodate paranormal tourism through policy and how businesses can also capitalize on this growing trend.

Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations. Niche tourism, through image creation, helps destinations to differentiate their tourism products and compete in an increasingly competitive and cluttered tourism environment. Academic literature has paid little attention to the role and positioning of niche tourism products. Through the use of the niche tourism life cycle it is clear that niche products will have different impacts, marketing challenges and contributions to destination development as they progress through it. This critical appraisal presents an important reflection on my research in this area. The core of the critical appraisal is the eight published journal articles; two book chapters and three fully refereed conference papers upon which it is based but it also derives from the broader perspective of my research over the last ten years. The research context is set, with niche tourism products and destination development introduced, developed and seen in the perspective of the authors work in this field of tourism enquiry. The pragmatist research paradigm that has guided the publications is introduced and the adoption of mixed methods to produce results that are practical, relevant and progress both tourism business theory and practices, is discussed. The research methodologies and methods used are analysed against current developments in tourism research. My contribution to academic knowledge and understanding within this area is summarised within the three key themes of niche tourism product development; niche tourist profiling and destination development through niche tourism. To illustrate this, my research has focused primarily on two significant niche tourism products: wine and festivals and events. The benefits of this work to the academic community are the presentation of insights into niche tourism consumers, and an understanding of the challenges destinations face along the niche tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of niche tourist behaviour to better aid them in positioning and targeting their products. It concludes with an identification of the limitations of this body of work and proposes areas for future research.

This study examines the economic, cultural and environmental complexities of wine tourism between China and Australia. It presents an interpretation, in the context of larger social and political influences, of wine consumption and tourism by Chinese consumers/tourists and its links to culture, capital, gender, generation and sustainability. The project uses qualitative research and analyses fieldwork data in the Australian wine regions, interviews with Australian wine experts, tourism professionals and Chinese consumers/tourists. It is a data-based, culturally-engaged and economically-concerned approach, exploring the present and considering the extent to which Australian wine and tourism will look to the Chinese market in the future. The objective of the study is to examine how cultural, political, social and sustainable values and behaviours are revealed in interactions in wine tourism, and to explore these through Bourdieusian concepts (habitus/taste/capital) and from traditional Chinese culture (mianzi/guanxi/renqing), as well as terroir (an important notion in wine culture). The literature review engages with and unpacks the similarities and the differences that are evident when Chinese and Western cultural concepts and realities encounter each other. The arguments and discussions on mass tourism, wine tourism, niche tourism and sustainable tourism theoretically ground this research. It argues that ‘sustainable mass tourism’ is the future for China’s tourism, focusing on how to guide mass tourists to travel in a more responsible way. The study considers the role of gender and emphasises the dimension of generation when conceptualising wine/sustainable tourism. The thesis also investigates how the Australian bushfires and worldwide COVID disrupted Chinese tourism to Australia, and the huge economic impact of China’s imposition of 116.2%-218.4% tariffs on Australian wine in March 2021. This research explores the multiple challenges facing wine and tourism as well as opportunities for sustainable economic and environmental development. It claims it is the responsibility and commitment of destinations and local communities to preserve and care for nature by reducing climate change induced risks and enriching sustainable attributes when guiding tourists to enjoy sustainable tourism. The research findings reveal that the economic importance of the Chinese market has deeply impacted the Australian wine sector and its tourism; Chinese women have played a rising role in wine consumption and outbound tourism, and are called the ‘purchasing muscle’, showing their independence in the economy, their taste for wines and for outbound tourism; and the different generations of Chinese consumers/tourists displayed both similarities and differences in their behaviour and attitudes to Western wine culture and outbound tourism. The study proposes three possible trends for industrial practices in sustainability and points out possible future research directions.

Concern for the degradation of the environment has seen the emergence of a small but steadily increasing number of UK organisations. These organisations bring together paying volunteers and research projects to support sustainable development, which has given rise to an emerging niche within the sustainable tourism framework - Research Tourism. The study evaluates the dynamics between the organisations (Research Tourism Sector) and its customers (Research Volunteers). Independent studies were conducted of both the organisations and the volunteers. Seventy six interviews with research volunteers were undertaken and a survey was used for the organisations in the research tourism sector. The survey of organisations used a SPACE Analysis distributed to fifteen companies, of which nine were returned. The findings of the study on research volunteer's captures the socio-demographic profile that indicates sixty percent of the research volunteers are British, mainly single and are either currently studying or had previously studies at university. It continues by identifying a volunteer typology indicating three different types of volunteers and finally, a conceptual framework (research tourism systems model) which displays the components of travel in the sector. At the same time the analysis of the business environment suggests that the SPACE factors are not strong enough to depress profits and, therefore, the balance sheets should be healthy. The financial analysis suggests that this is not always the case. Organisations recognise that relying on volunteers' contributions could make them vulnerable and a growing number of alternatives are identified. It is argued that the sector has the potential to delivery the sustainable development agenda in terms of capacity building, policy advice and knowledge management the extent to which individual organisations deliver these concepts varies. Consequently, the 'sustainable difference' that the organisations in the research volunteer sector requires more consistent implication and therefore greater levels of monitoring. Evaluation of the dynamics between the organisations and colunteers identifies eight interrelated items. The framework of a spider's web demonstrates that when one dynamic is exposed, reverberations across all eight are inevitable. A connection between the eight dynamics and the volunteer typology indicate an even greater complexity. Further, when the strategic implications of the volunteer typologies were examined, it was found that the two discrete segments, Sepcific Research Volunteers and Corporate Research Volunteers, are not any more lucrative than the General Research Volunteer. The specialisation of these segments has largely come about through monopolisation of a particular funding source rather than the derivation of unique product offering. The thesis argues that a symbiotic relationship exists between the organisations and volunteers, in that volunteers contribute money that normally might not be spent on sustainability. However, this funding source is contingent on meeting a variety of non profit based criteria. This study is a contribution to the literature on volunteer tourism and further research directions are identified.

Increasingly, gastronomy is playing a role in people’s motivation for travel, and destinations are making food and beverages their main attraction. This study explored the growing field of gastronomic tourism, a type of niche tourism, through the theoretical framework of destination branding theory. Using a qualitative case study research design, this research examined the branding of the emergent region of Prince Edward County, Ontario, Canada as a gastronomic niche tourism destination from the perspective of tourism industry players. Findings indicated that the region turned to gastronomic tourism due to its agricultural history and need for economic development. It was also found that tourism industry players utilized the processes of brand identity, product development, collaboration, support and communication to brand the region. This study contributes scholarly and practical knowledge to the areas of tourism and branding, by providing insight into the development, management and promotion of destination brands.

This dissertation investigates the broader genre of literary tourism and the current extent and potential of this tourism mode in the South African context. It shows what an inscribed landscape South Africa has and how rich it is in literary association.The profile and motivations of literary tourists, as well the kinds of tourist attractions encompassed by literary tourism are initially explored. The history and development of this type of tourism is then considered, from its earliest known manifestations, its growth during the eighteenth and nineteenth centuries and its transposition to Africa and southern Africa. An overview of current literary tourism products in South Africa is conducted in order to determine the extent to which it has been developed in the country. Although not exhaustive, the potential of literary tourism within South Africa is subsequently considered by identifying places and writers that could be targeted for tourism development. This examination is then extended to the post-development or intangible potential literary tourism holds in terms of its educational capabilities, its capacity to catalyze an interest in reading and learning, as well as promote South Africa’s literary heritage.
Dissertation (MHCS)--University of Pretoria, 2012.
Historical and Heritage Studies
unrestricted

Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, often with the assistance of sponsorship, and generally takes part in an extensive and arduous preparation period in their quest for the extraordinary. While the search for new and unique tourism destinations and experiences appears to be relentless in this post-modern era, the frontier traveller appears to be searching for the �authentic� beyond the �tourist bubble,� both in relation to self and setting. These frontier �trailblazers� are already being followed by guided adventure tourists and some of the former are supplementing their incomes and funding their own travel by leading tours or guiding others to the frontier. Studying the extraordinary experiences of the frontier traveller could therefore provide us with a glimpse of the future of travel, although likely to occur in a more structured and less risky guise. Uncovering the motivations for this form of travel will also assist with future marketing of these experiences, including elements of the marketing mix such as product development and promotion. This thesis examines the motivations behind frontier travel and considers the implications of the findings for tourism marketing. Unstructured, long interviews with 37 individuals were used to uncover the motivations behind these experiences, supplemented by content analysis of narratives produced by frontier travellers, encompassing 50 autobiographies, two online diaries and online interviews with two individuals. The interview participants were largely selected through purposive sampling, in that they were screened as fitting the criteria of a past or potential frontier traveller before being interviewed. They were predominantly born and living in Australia, the United Kingdom and the United States, and 29 of the 37 individuals were male. Ages of participants ranged from 24 to 60 years of age. Interviews continued until saturation of categories of motivation had been reached. Texts were mainly located through searches of bookshops and libraries, including the author�s personal library. A qualitative methodological approach was chosen in order to provide rich data and allow the researcher to enter the world of the frontier traveller. An interpretive paradigm based on a constructivist paradigm underpinned this study, with an ontological stance based on multiple realities and an epistemological position where participants and myself as the researcher created understandings. The methodology outlined above was consistent with this position and was designed to identify different constructions of the data and seek consensus, where possible. The literature on motivations provides a complex plethora of theories and models, many of which contradict each other, so a principal objective of this study was to work from first principles, grounding a theory of motivations pertaining to frontier travel experiences in the data, rather than seeking to test out a pre-existing model or theory. Overall, the research findings show that motivations for frontier travel can be analysed under the broad heading of �adventure,� which is composed of a variety of sub-motives such as achievement and competence, challenge, thrill-seeking and sensation, ego, dreams or fantasies, self-actualisation, cognizance (exploration/discovery), freedom/escape motives (autonomy), isolation and solitude, spirituality, camaraderie and communitas, authenticity, prestige (external rewards), pro-social motives and a love of nature and wilderness. Risk or danger is an element of these experiences and feeds into many of the motivations identified in this study. A theory of motivations behind frontier travel experiences has been developed, covering intrinsic and extrinsic motivations, as well as achievement-motivated behaviour. Pre-travel influences and inspirations such as literature, cinema, visual stimuli, childhood games, heroes and mentors, family influences and educative influences are also considered with respect to their effect on motivational behaviour. An exploratory typology was then developed for frontier travellers, based on common motivations, which might be used to segment the market. Four basic types have been identified and labelled or categorised as �Seekers of Truth,� �Enlightened Explorers,� �Concerned Elitists,� and �Freedom Seekers.� Key motivations behind specific frontier travel experiences have also been identified. Each frontier traveller will exhibit some, but not all, of the motivations highlighted in this study. Segmenting the market on the basis of motivations may therefore be a difficult, if not impossible task. However, marketers could use the information unearthed during this study in the marketing mix to develop new products aimed at satisfying some of the key motivations and use the findings as themes to be highlighted in promotional literature such as brochures and websites. This thesis also argues that the study of travel motivations in the future would be better served by considering motivations behind market niches such as frontier travel, rather than attempting to develop a comprehensive theory of motivations covering the whole travel industry.

Despite growing as a new popular facet of tourism in Japan, Seichi junrei is still niche and largely undocumented, stifling both the experiences of participants as well as the opportunities in the tourism industry. The tourism industry is changing and always trying to improve but lacks a personal touch. According to studies, the tourism industry focuses more on mainstream tourism than it does on niche tourism. Seichi junrei community issues are not being heard by the tourism industry; There are no user-friendly platforms available for the subculture to contribute towards tourism. This text explores the development of tourism and improving the experiences of tourists participating in the phenomena known as seichi junrei. Seichi junrei is explored through ethnography to create bonds. Together as a team of voluntary participants, through participatory design challenges the current problems with tourist experiences and improves them through digital tourism. The thesis creates a community and a platform that solves the user experience problems of seichi junrei. Seichi junrei becomes a guide for new fans where everyone can work as a community and help evolve the tourism phenomena of seichi junrei.

Le système tourisme et le système événementiel sont intimement liés. Ils interagissent et deviennent inséparables. La nature de leurs relations reste peu étudiée. Le but de ce travail est d'analyser ces liens d'un point de vue synchronique et diachronique pour que le passé puisse éclairer le futur. La Côte d'Azur et plus particulièrement la ville de Nice serviront de cadre à ce travail. Le tourisme est, en effet, depuis longtemps bien implanté dans cette région. De nombreux événements ont lieu chaque année soit pour attirer une clientèle additionnelle soit pour animer et divertir les touristes déjà présents et les habitants. Il est donc logique de se pencher sur ces phénomènes
The tourism system is now widely recognised and well-studied. On the other hand the event system is less studied at a strategic level. The aim of this research is to understand the existing relationships between the tourism and the event systems. The French Riviera and more specifically the city of Nice will serve as a case study. A historical perspective about tourism will be held in order to understand better the actual system. Tourism has a long history in the area; furthermore many events take place there every year. This is why it is relevant to study these phenomenons

Notre thèse est une analyse des images de la société du Comté de Nice créées par les écrivains et les peintres entre 1760 et 1860. Cette période a été choisie car elle a donné lieu à de multiples représentations des habitants de la région niçoise, représentations plus ou moins fidèles à la réalité mais reflétant bien souvent le contexte politique, la personnalité des témoins ou les idéologies de l'époque. La problématique de notre étude porte sur la façon dont les écrivains et les artistes ont construit une image stylisée de la société niçoise et ont fait d'elle un peuple proche du stéréotype méditerranéen en fonction des choix qu'ils ont opérés, des points de vue qu'ils ont privilégiés et des influences auxquelles ils ont été soumis. Pour y répondre, la première partie de notre étude propose un historique du regard qui repose sur des témoignages d'écrivains et d'artistes et sur une analyse du corpus choisi. Elle permet aussi de connaître le contexte de création des témoins et la vie intellectuelle et politique de Nice de la naissance du tourisme au Rattachement à la France. Le deuxième chapitre présente les différentes catégories sociales et explique comment la mise en scène de la société a donné naissance à des images. Le troisième chapitre traite de l’aspect esthétique et idéologique, des nouvelles perceptions et de l’élaboration d'une image stylisée de la société niçoise
Our thesis is an analysis of the images created by writers and painters of the society of the County of Nice between 1760 and 1860. This period was chosen because it gave rise to various representations of the inhabitants in the region of Nice. Those representations are more or less faithful to reality but often reflect the political background, the witnesses’ characters or the ideologies of the period. The problem in our study is to understand the way that writers and artists built a stylized image of the society of Nice. They depicted this society as that of a people close to the Mediterranean stereotype by the choices they made, the points of view they privileged and the influences they were subjected to. To answer it, in the first part, we propose a chronological account of writers’ and artists’ testimonies and an analysis of their works. We describe the context of their testimonies and the intellectual and political life of Nice from the birth of tourism to the Annexation to France. The second chapter deals with the different social classes and explains how the portrayal of society gave rise to images. The third chapter takes into account an aesthetic and ideological aspect, new perceptions of society and the construction of a stylized image of the society of Nice

Thesis (Ph.D. of History)--University of Cincinnati, 2007.
Advisor: Dr. David Stradling. Title from electronic thesis title page (viewed May 12, 2008). Keywords: tourism; urban history; urban renewal. Includes abstract. Includes bibliographical references.

abstract: Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household income and can make an attractive tourist base. This thesis analyzes SCUBA tourists in Bermuda to ascertain their characteristics, economics impacts, and participation in island activities in order to help guide future endeavors involving SCUBA tourism in Bermuda and provide an outline of how to analyze other Niche markets. Comparisons are made between SCUBA and Non-SCUBA tourists (those who participated in Scuba against those that did not). The results show that spending, activities/events participated, and SCUBA tourists characteristics are not all significantly different from one another at the 5% level. Meaning that some variables were significant and some weren't , with in their respective groups. Within Trip Expenditures it was shown that, of the 9 variables tested, 3 were significant. In Activities, 8 of the 11 tested were significant, attractions there were 8 of the 18 variables that were significant and in Evening Entertainment, there was 2 out the 6 variables being significant at the 5% level.
Dissertation/Thesis
M.S. Recreation and Tourism Studies 2012

碩士
中華大學
企業管理學系
106
The aging of population speed day by day was in recent years serious. The Taiwan old age population surpasses the childhood population for the first time in 2017, mean the Taiwan advanced age population are more and more. Senior tourism’s economic capacity compares surpasses the general strong social stratum.And senior tourism is the important expense group in the traveling market. Asia's cruise tourism has the suitable potential in the few years. Therefore this research conducts the research to the senior tourism and the cruise tourism. The results of the study have revealed that the senior tourism safety is the most important factor for the senior tourism’s traveling wish.So the government and the tourism operators promote the senior tourism’s cruise tourism should be a priority to create safe tourist environment and to strengthen the medical aspects of software and hardware equipment. Cruise tour operators should be appropriate to barrier-free environment and facilities for the safety planning. This study suggested that people should strengthen understanding of cruise tourism, to enhance the seniors tourist motives, and promote tourism. Finally, summarized the conclusion of this research, and for the government and the tourism industry in the future promotion cruise tour Suggestions are put forward.

碩士
國立東華大學
觀光暨休閒遊憩學系
104
The study focuses on medical tourism development issues in Hualien by interviewing 11 policy network actors to discuss the medical tourism policy created by the local government. There are four main research findings; first, the policy network have set China and Taiwan medical tourists as the target market, although only a few tourists have come to use the products which is a collaboration between the hospital and the hotel. Second, the reason why local travel agents have disappeared from the policy network is based on their business type which is mostly concerned with outbound tourism, while another reason is that they are constrained by medical laws so that they can’t work with hospitals or clinics for commission. Third, the method used to measure policy outcomes designed by the public sector selects the Taiwan ID cards of non-born Hualien users who receive health checks in local hospitals as medical tourists traveling to Hualien. Four, although producing economic value to the medical sector is one of the policy goals, there are still no visible norms to create healthy value to local people in order to make the sectors obey the policy goals as instituted by the public sector. There are three pieces of research advice that policy-makers need to consider: the first one is to explain whether the institution of commission should exist in the medical tourism industry and what are the legal ways to construct a collaborative relationship. The second one is to reconsider the method of measuring policy outcomes, and how to separate different groups of medical tourists in order to discover where they come from and what are their travel behaviors, so that in the long-term the data can measure the economic and social impacts. The third one is to establish norms in order to make a medical tourism industry that not only creates commercial profits but also provides social welfare to local people while the policy is based on public resources.

Magister Artium - MA
Backpacker tourism is a niche market of tourism that has been rapidly growing, South Africa in particular has become an increasingly popular destination for backpacker tourism (Visser 2004). Academic interest in backpacker tourism research has grown in recent years, although the current literature on backpacker tourism has focused on the economic significance and impacts with little empirical research conducted on the characteristics, motivations and behaviors. Cohen (2003) stresses that future research should stop referring to backpacking as if it were a homogeneous phenomenon, and should rather focus on its diverse manifestations in terms of origins, age, gender, class, nationality and cultural backgrounds of backpackers. Since backpacker tourism is a growing market it is important for the destination to understand the specifics and capabilities of the market in order to create sustainable products. The main aim of this research is to segment the backpacker tourism market in South Africa, in order to ascertain if any significant sub-groups exist. Both qualitative and quantitative methods were utilised to collect data including a distribution of 202 questionnaire surveys to backpackers within backpacker hostels and also participant observation was employed to gain an in-depth understanding of the phenomena. Factor and cluster analysis was used to analyse the data. The following motive-based segments were identified: Self-developers/ Learners, Experience Seekers, Escapers/ Independence, Adventures/ Social Seekers. The results revealed that these segments do illustrate an increase in the heterogeneity of backpacker tourism. The reason these sub-groups of backpackers are depicted in South Africa is to address the underlying desires of backpackers in order to satisfy their needs.

The present study investigates the effect seasonality has on touristic destinations and whether introducing golf tourism in the touristic offer is the right solution for dealing with this effect. This study is an in- depth single case study, supported by qualitative research. The investigation was composed of literature review which encompassed the following theoretical concepts: seasonality effect, destination life cycle, image and branding, residential and niche tourism and MICE. The qualitative research was conducted by the researcher, through the use of in- depth electronic interviews in order to show why Istria is chosen to be the best golf destination in Croatia and what benefits golf would bring to Istrian tourism. The research showed that golf, accompanied by MICE, is one of the best solutions for minimizing the seasonality effect in tourism in Istria. By introducing new segments into touristic offer, off season stay would increase, and therefore, the difference between high and off season would be decreased. Furthermore, the brand of Istria as a golf destination would become recognizable and the image of Istrian tourism would be strengthened. In addition to above mentioned conclusions, the goal of this study was to show that by changing the destination's image and focusing on niche tourism, a destination could alter its path from Decline to Rejuvenation.
O presente estudo tem como objetivo descrever o impacto da sazonalidade nos destinos turísticos e perceber se a introdução de turismo de golfe na oferta turística poderá ser parte da solução para lidar com esse mesmo efeito. Este estudo é suportado por uma pesquisa qualitativa e tem como objetivo analisar profundamente um exemplo específico. A investigação foi composta por uma revisão bibliográfica que abrangeu os seguintes conceitos teóricos: impacto da sazonalidade no turismo, ciclo de vida do destino turístico, imagem e branding, turismo de nicho, residencial e MICE. Para o efeito, foi realizada uma pesquisa qualitativa baseada em entrevistas eletrónicas com a finalidade de demonstrar o porquê da Ístria poder ser considerada como o melhor destino de golfe na Croácia e quais os benefícios que golfe traria para o turismo desta mesma zona. A pesquisa demonstrou que o golfe, juntamente com o MICE, é uma das melhores soluções para minimizar o efeito da sazonalidade no turismo na Ístria. Com a introdução de novos segmentos na oferta turística, as estadias durante a “época-baixa” aumentariam, fazendo com que a diferença entre as épocas baixa e alta não fosse tão relevante. Adicionalmente, a marca “Ístria” como destino preferencial de golfe seria reconhecida, levando, por sua vez, ao reforço generalizado do turismo nessa mesma zona. Além das conclusões acima mencionadas, outro objetivo deste estudo foi demonstrar que, mudando a imagem e colocando o foco no turismo de nicho, um destino poderia rejuvenescer, alterando, deste modo, a sua trajetória de declínio.

Portugal tem vindo a colocar-se nos principais destinos de surf da europa sendo mesmo considerado um dos melhores a nível mundial. Dos vários locais para a prática desta atividade em Portugal, o município de Aljezur, na região do Algarve e integrado no Parque Natural do Sudoeste Alentejano e Costa Vicentina é detentor de caraterísticas naturais únicas. Esta dissertação tem como principal objetivo o desenvolvimento da proposta de uma surf house como elemento dinamizador da atividade turística, especificamente do turismo de surf, na Praia da Amoreira. Simultaneamente pretende-se analisar as potencialidades do concelho de Aljezur, para a prática de surf a nível desportivo e turístico, bem como propor medidas para a valorização deste produto no território e justificar o potencial da criação de um empreendimento com uma oferta devidamente organizada. Foram realizadas sete entrevistas estruturadas, de forma a recolher a opinião junto de peritos com experiência considerada relevante na área em estudo. Deste processo identificaram-se as potencialidades do território no que se refere à modalidade do surf e o seu contributo para o desenvolvimento da região, assim como as vantagens da implementação de um projeto de turismo de surf na Costa Vicentina. Em resultado desta análise, propõe-se o desenvolvimento de uma surf house, quer ao nível da arquitetura e das instalações, quer na identificação do público-alvo, dos produtos e serviços e das principais linhas para divulgação e promoção. Fundamenta-se neste trabalho, que o turismo de surf se pode constituir como uma ferramenta para a dinamização da atividade turística no geral e para o desenvolvimento local, da região do estudo.
Portugal has been considered one of the main surfing destinations of Europe, even considered one of the best in the world. Of the numerous places to practice this activity in Portugal, the municipality of Aljezur in the region of Algarve, integrated in the Natural Park of Sudoeste Alentejano and Costa Vicentina, holds on unique natural features. The main objective of this thesis concerns the development of the proposal of a surf house as a dynamic element of tourism activity, specifically for the surf tourism, at Amoreira beach. Simultaneously we intend to analyse the potential of the municipality of Aljezur, for the practice of surf on sport and touristic levels, and propose measures to increase value of this product in the territory and also justify the creation of a potential business with a properly organized offer. Were performed seven structured interviews that were prepared in order to obtain the views from experts with experience considered relevant for the area under study. We identified the potential of the territory and the qualities of the same in regard of the surf activity and its contribution to local development, as well as the advantages of implementing a surf tourism project in Costa Vicentina. As a result of this analysis we propose the development of a surf house in terms of architecture and facilities in the determination of the target audience, products, services and key lines for diffusion and promotion. It is based on this work that surf tourism can contribute as an instrument for the promotion of the tourism activity in general and for the local development of the region in study.

Relatório de Estágio do Mestrado em Turismo, Território e Patrimónios apresentado à Faculdade de Letras
O Turismo de Negócios e Eventos ou a Meetings Industry é um nicho de mercado que está a ganhar visibilidade em todo o mundo, principalmente no espaço urbano dos países desenvolvidos tendo em conta o seu grande contributo para o destino onde atua. A eleição do tema em questão surgiu de um estágio curricular realizado no Cluster comercial dos três hotéis Meliá situados na cidade de Palma, em Maiorca.Visto que o desempenho profissional da mestranda tinha uma forte vertente MI, sigla que faz referência ao segmento turístico de eventos, sejam eles encontros, incentivos, conferências e exibições ou feiras, decidiu-se estudar o segmento nos hotéis Meliá de Palma onde a estudante estagiou, através da realização de uma entrevista aos gestores/organizadores de eventos da Meetings Industry. A presente produção escrita inicia-se com um capítulo concetual acerca do fenómeno turístico, seguido de uma contextualização ao nível do turismo internacional, uma análise turística em Espanha e posteriormente ao nível regional, isto é, no arquipélago das Baleares com incidência na cidade de Palma.Segue-se uma apreciação global da Meetings Industry ao nível internacional, nacional e regional, dando a conhecer os principais destinos emissores e recetores desta indústria, as suas principais características e as diferentes componentes que a integram.Por último, as respostas da entrevista são analisadas e estudadas, proporcionando uma ideia geral da presença deste segmento na cidade de Palma, oferecendo a possibilidade de identificar as potencialidades e os pontos débeis da oferta turística do destino insular enquanto destino de MI.
The Business Tourism or the Meetings Industry is a market niche which is increasingly gaining global visibility, especially in the urban spaces of the developed countries due to its massive contribution. The choice of this work’s theme has came up from a traineeship carried out by the student in the Group Sales department of three Meliá hotels located in Palma, in Mallorca island. Bearing in mind that the student professional performance had a strong MI component, an acronym which makes reference to the events tourism segment such as meetings, incentives, conferences and exhibitions, the decision of analysing this segment seemed the most coherent one. Thus, the Melia hotels in Palma were object of study by making an interview to the Meetings Industry hotel managers.The present writing production introduction chapter talks about tourism concepts, forward by an international tourism context, an analysis of the tourism phenomenon in Spain and also in the Balearic archipelago, more precisely in the city of Palma.Afterwards a Meetings Industry global, national and regional appreciation is made, reporting the main outbound and inbound tourism destinations, its main characteristics and the different integrating components.Lastly but certainly not least, the interview data is analysed, providing a general idea about this tourist segment presence in Palma and giving the oportunitty to identify the strengths and the weaknesses of the tourism supply in the island destination as a MI destination.

Medical tourism is a relatively recent global economic and political phenomenon which has assumed increasing importance for developing countries, particularly in Asia. It has been slower to develop within the context of the tourism industry in English-speaking Caribbean countries but there is evidence that the tourism policy makers in the region perceive medical tourism as a potentially lucrative niche market. However, while the potential of medical tourism has seemingly been embraced by the region's political directorate, there has been limited discussion of the extent to which this market niche can realistically provide competitive advantage for the region. The argument of this conceptual paper is that the English-speaking Caribbean cannot hope to compete successfully in the global medical tourism market with many developing world destinations in Asia, or even with other Caribbean countries such as Cuba, on factors such as low cost, staff expertise, medical technological capability, investment in healthcare facilities or even in terms of the natural resources of sun, sea and sand. Rather, in order to achieve competitive advantage the countries of the region should, on the one hand, identify and develop their unique resources and competences as they relate to medical tourism, while, on the other hand, they should exploit the demand of the postmodern tourist for authentic experiences. Both these supply and demand side issues, it is argued, can be addressed through the development of a medical tourism product that utilises the region's indigenous herbal remedies. [PUBLICATION ABSTRACT]; Medical tourism is a relatively recent global economic and political phenomenon which has assumed increasing importance for developing countries, particularly in Asia. It has been slower to develop within the context of the tourism industry in English-speaking Caribbean countries but there is evidence that the tourism policy makers in the region perceive medical tourism as a potentially lucrative niche market. However, while the potential of medical tourism has seemingly been embraced by the region's political directorate, there has been limited discussion of the extent to which this market niche can realistically provide competitive advantage for the region. The argument of this conceptual paper is that the English-speaking Caribbean cannot hope to compete successfully in the global medical tourism market with many developing world destinations in Asia, or even with other Caribbean countries such as Cuba, on factors such as low cost, staff expertise, medical technological capability, investment in healthcare facilities or even in terms of the natural resources of sun, sea and sand. Rather, in order to achieve competitive advantage the countries of the region should, on the one hand, identify and develop their unique resources and competences as they relate to medical tourism, while, on the other hand, they should exploit the demand of the postmodern tourist for authentic experiences. Both these supply and demand side issues, it is argued, can be addressed through the development of a medical tourism product that utilises the region's indigenous herbal remedies. Reprinted by permission of Carfax Publishing, Taylor & Francis Ltd.

碩士
中國文化大學
觀光休閒事業管理研究所碩士在職專班
96
Community peoples’ perception and attitudes on tourism is a good indicator of whether an area could become a successful tourist spot or not. Yet, in an area possible for tourist development, which local residents will show positive and supportive attitude towards the development of tourism? In contrast, which local residents will show opposition and negative attitudes? Why do they support and why do they oppose? These are questions that need to be clarified in order to well-plan and well-prepare for tourism development. Shueinandong was a mining community in early days and is close to Chiu-Fen and Chin-Kua-Shih in Taipei County, Taiwan. The three communities had joint-operated mining industry until 1985. After observation of Chiu-Fen and Chin-Kua-Shih communities from its long-time decline to recent world-famous tourism development, residents in Shueinandong especially have deep feelings concerning local tourism development. The main data of this study was collected with qualitative in-depth interviews. The research subjects were 25 residents, with different age and social-economical background, in Shueinandong. The results of this study indicate residents’ attitudes toward tourism development could be classified as four different types. “Enthusiastic action” is the category that people, mostly in restaurant business and/or recreation-fishing industry, having considerable knowledge regarding tourism development. They already did investment in tourism, hoping tourists would bring more economical benefits to the community so that the declining hometown could become prosper again. “Waiting for opportunities” is the people mostly support tourism development, yet without related experiences in tourist industry, they do not have actions since they are not certain about the feedback. Thus, they will follow when they see the other investors succeed. “Forced to accept” is the people who do not like the idea of tourism; nevertheless, if it has become a fact, they would join and respond, accordingly. “Oppositions” mostly are elder people who have children work and live outside of town. They consider tourism development would change local community and lose its simple, quiet and friendly atmosphere. They believe most economic benefits will belong to outside investors and local people can only have garbage and safety problems. They think tourism development cannot bring good benefits to local residents or the community.

碩士
國立臺南藝術大學
博物館學與古物維護研究所
102
The museum has long been social education institutions and use exhibitions to achieve an aesthetic, intellectual, emotional, goals as well as to communicate ideas and transmit messages. The audience often understand the achievements of the museum through visiting exhibitions. In fact , the museum now face the decrease of which funding sources and increase of the competition and it need to learn from marketing strategies. "Communication" is an important mission in marketing. Museum marketing is first focusing on how to communicate with the audiences. For this reason, an excellent exhibition is generally regarded as the best method for the museum marketing. Actually，museums are non-profit social education institutions. They are different from other competitors. Exhibitions use real products to provide make visitors with different experiences on daily life. Touring exhibition is a marketing tool and the best advantage for the museum. Can museums use touring exhibitions to create a unique atmosphere and thus establish a brand image to impress the audience? It will be the ultimate goal of museum marketing and a major challenge for museum staff. Chi Mei Museum has opened to the public for more than 20 years since 1992. The founder’ Mr. Wen-Long Xu loves art and has been influenced by the cultural impact from the museum. The museum has collecting policy focusing on Western Art , and stressed it brand image as art can be understood and the museum is. Consequently, the Chi Mei Museum be equal to Western Art Museum, its positioning in arts community of Taiwan is very clear. Even with this advantage, Chi Mei Museum wants to build and expand the audiences and needs to have touring exhibitions, in order to maintain its brand awareness. This study analyzes the Chi Mei Museum in the course of business, on how to use the uniqueness of the collections and the cooperation with the newspaper to launch the exhibition. With the help of newspaper for attracted viewers to visit, and gradually established a clear brand image in a competitive market.

碩士
南華大學
旅遊事業管理研究所
95
There are abundant natural resources, diverse human landscape, and the culture of ethnic merge in Taiwan so as to foster the strong potentials of developing the travel industry. The R.O.C. government extended the duration of visa-free for 12 countries up to 14 days in year 1995, and implemented the policy of two-day weekends in 1998 to generally improve the domestic tourists’ occupancy rate in the international tourist hotels in Taiwan.The Taiwanese start to emphasize tourism than before. Therefore, the domestic market of recreation tourism grows rapidly. The hotel industry is the core of recreation and tourism industry, the international tourist hotel industry is the main trend of the market of tourist hotels in Taiwan. 　 　　This research was surveyed by interviewing the lodgers at Nice Prince Hotel with questionnaire regarding all service facilities provided by the hotel. The design of the questionnaire adopts SERVQUAL scale proposed by Parasuraman,Zeithmal and Berry (PZB), in total there were 318 valid questionnaires returned. The data collected were analyzed using descriptive statistics, One-Way ANOVA, factor analysis, and the Importance Performance Analysis (I.P.A.) method. According to the empirical analytic results, the characteristic of these lodgers at Nice Prince Hotel was between the age 31 to 40, was engaged in the services industy, had college level in the backgrounds of education, and lived in the northern area of Taiwan. Of these lodgers, 75.5% had not accommodated in this hotel. The main sources of the accommodation information came from the internet. As for the expectation and satisfaction level of lodgers via the Importance Performance Analysis, it is suggested that the tourism mangers shall improve the following dimensions: the accommodation price, the service employees in the hotel shall help one another to provide better service to customers, the service employees provide suitable services to different customers respectively, and it is able to resolve the problems when lodgers encounter dangers after check-in at the hotel. The regression analysis also showed that the service employees who are willing to assist the lodgers during the accommodation period have significant positive effect on the overall evaluation of lodgers, the willingness of revisit, and behavioral intention of recommending relatives.

A recente atribuição à Universidade de Coimbra do estatuto de Património Mundial pela UNESCO, a possibilidade de promover mais eficazmente este destino turístico em mercados externos através das T.I.C.T e com custos diminutos, motivou a elaboração da presente Dissertação de Mestrado. A especificidade de um Marketing Territorial que contrariamente ao dos produtos, não parte de uma “base zero”, ou dito de outro modo, o território não se escolhe, já lá está com as suas caraterísticas próprias (com o seu património natural e construído; material e imaterial; a simpatia da população; etc.), exige uma abordagem interdisciplinar ao tema que proponha soluções inovadoras e não estandardizadas. Assim, uma comercialização de Marketing Online de um determinado destino, terá de ter necessariamente, uma visão holística e considerar o possível contributo de cada Stakeholder. Constitui objetivo Principal desta Dissertação: 1) Promover: Uma estratégia de Marketing Digital para a Universidade de Coimbra enquanto Património Mundial, junto de três novos mercados externos e reforço dos existentes, considerando a sua proximidade geográfica enquanto mercados emissores. 2) Testar: A atual estratégia de Marketing Online desenvolvidas pelo Turismo do Centro (T.C) e Universidade de Coimbra. 3) Desenvolver: Uma estratégia de Marketing Online através da abordagem de um novo conceito de construção e implementação de aplicações tecnológicas,como sejam um Site e um vídeo original (apontando para um conteúdo que promova a interatividade com o consumidor, o Crowdsourcing). Iremos igualmente apostar nas redes sociais (enquanto componente eminentemente social). Pretende-se, portanto que estes novos mercados sejam alcançados prioritariamente pela via do Marketing Online, enquanto ferramenta estruturada que atinge nichos de mercado onde para o Marketing Tradicional não existe uma relação custo-benefício favorável. O grande desafio será transformar as condições de partida para a elaboração do Site e do vídeo promocional, em acréscimos de produtividade, dito de outro modo, em acrescentar um valor final à informação a disponibilizar. Deverão seguir critérios inovadores para construção de novas plataformas: Os 8Ps do Marketing Digital. (em contraposição, ou se quisermos em complemento, dos 4Ps do Marketing tradicional). As T.I.C.T deverão ser percecionadas como um importante processo complementar de desenvolvimento, cujo horizonte se pode conceber a longo prazo e um instrumento estratégico de desenvolvimento territorial. Analisar as áreas de responsabilidade das Entidades Regionais de Turismo, as atuais aplicações Online desenvolvidas para promoção turística da Universidade de Coimbra e a sua interligação com os diversos Stakeholders, constituem objetivos específicos de estudo desta Dissertação.
The recent award to the University of Coimbra's World Heritage status by UNESCO, the ability to better promote this tourist destination in overseas markets through the T.I.C.T. and Miniature costs, prompted the preparation of this Master Thesis. The specificity of a Territorial Marketing that contrary to the products, not part of a "zero-based", or in other words, the territory does not choose, is already there with their own characteristics (with its natural and built heritage; material and immaterial, the sympathy of the population,. etc.) requires an interdisciplinary approach to the subject to propose innovative and non-standard solutions. Thus, a Marketing Online for a particular destination must necessarily have a holistic view and consider the possible contribution of each Stakeholder. Main objective of this dissertation is: 1) Promote: A Strategy Digital Marketing for the University of Coimbra as a World Heritage Site, along with three new foreign markets and strengthening existing, given its geographical proximity as source markets. 2) Test: The Current Online Marketing Strategy developed by the Tourism Center (TC) and the University of Coimbra. 3) Developing: An Online Marketing Strategy through a new concept of construction and implementation of technological applications approach, such as a Website and an original video (pointing to content that promotes interactivity with the consumer, Crowdsourcing). We will also invest in (as eminently social component) social networks. It is intended, therefore, that these new markets are achieved primarily via Online Marketing, as a structured tool that reaches niche markets where to Traditional Marketing there is not a favorable cost-benefit. The big challenge will be to transform the starting conditions for the preparation of the Site and the promotional video in productivity growth in other words, to add a final value to information made available. We should follow innovative criteria for building new platforms: 8PS Digital Marketing. As opposed or if we are in addition, to the traditional 4Ps of Marketing. The T.I.C.T should be understand as an important complementary process of development, whose horizon is possible that the long-term and strategic instrument of territorial development. Analyze the areas of responsibility of the Regional Entities Tourism, current Online applications developed for Tourism promotion of the University of Coimbra and its interconnection with the various stakeholders, are specific learning objectives of this Dissertition interconnection with the various stakeholders, are specific learning objectives of this Dissertation.