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Journal articles on the topic 'Nigerian media'
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1
Abegunde, Ola, and Olatunde J. Fajimbola. "MEDIA AND DEMOCRATIC GOVERNANCE IN NIGERIA." International Journal of Research -GRANTHAALAYAH 6, no. 11 (November 30, 2018): 94–108. http://dx.doi.org/10.29121/granthaalayah.v6.i11.2018.1093.
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Democracy as a concept has become a common term among the generality of Nigerian citizens as a result of its frequent usage in the media. Although in the real sense of it, it has brought little dividends to Nigerians. In spite of its popular acceptance as the most favourable form of government in the world, the media in Nigeria has portrayed democracy in an uninspiring manner because of the greed, corruption and nepotism of Nigerian politicians thereby making the political communication of democracy as government of the people by the people and for the people unimpressive. Therefore, this paper examines the linkage between the media and democratic governance in Nigeria. It seeks to understand the ills that the media had caused to the democratic governance in Nigeria through sensational coverage of political events. The paper relied on secondary sources of data collection; and it is descriptive and explanatory in nature. The study anchored on Political Communication theory and Agenda-Setting theory to explain the influence of the media on democracy. The findings showed that Nigerian media is faced with myriads of challenges in fulfilling its duty as the watchdog of the society due to the issue of ownership, economic problem, and lack of adherence to professional ethics. It therefore recommended that adequate training that will reflect the ethics of the profession be given to media practitioners and other relevant stakeholders. Also, media practitioners including owners of medial houses should be exposed to an all-embracing political education that will enhance medial professionalism and appreciation of democratic values in Nigeria.
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Obiorah, Kenneth Ekezie. "The Role of Nigerian Indigenous Languages in Covid-19 Discourse." Journal of Language and Health 2, no. 2 (October 3, 2021): 43–52. http://dx.doi.org/10.37287/jlh.v2i2.514.
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Nigerian Indigenous languages are quintessential to the modus operandi of communication in Nigeria. The indigenous languages are dominated by English language which is a lingua franca in Nigeria. Since the broke out of COVID-19 disease; a 'highly transmittable and pathogenic viral infection’ there have been several measures to contain the disease. The need to spread adequate information that will enhance the personal safety of Nigerians has led to the use of the indigenous languages in facilitating information sharing among indigenous people in Nigeria. Consequently, this study investigates the role of the Nigerian indigenous languages in the fight against COVID-19. Methodologically, data were collected through electronic media. Salawu’s model for indigenous language developmental communication was adopted for this study. The results of this study show that Nigerian indigenous languages are used in spreading COVID-19 preventive measures, media briefing on National television, health orientation and, medical research. This shows that the Nigerian indigenous languages which overtime has been dominated by English could be very significant at a critical time of medical delivery.
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Nnanna, Ndubuisi Nnanna, and Maja Tabea Jerrentrup. "Symbolic Representations: Social Media and Photography in Nigeria." Journal of Communication 3, no. 1 (September 1, 2022): 20–31. http://dx.doi.org/10.47941/jcomm.1015.
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The medium of “photography” has encompassed the world, but depending on the cultural context, it is characterized by different aesthetics that come with different associations and implications. Drawing on cultural anthropology and semiotic image analysis, this article contributes to research on cross-cultural aesthetics with a focus on Nigeria. Based on a sample of 100 Instagram posts with the hashtag #nigerianphotography, it explores how social conventions of art influence popular Nigerian photography and create a unique style: there is a strong focus on the staging of people, who are usually shown in front of simple backgrounds as full body shots. In addition, Nigerian photography places a clear emphasis on colour and heavy retouching. These aspects are seen as consistent with African art in general, which is often more concerned with conveying abstract concepts than authenticity. Thus, it can be stated that Nigerians appropriated photography in their own way, emphasizing the symbolic rather than the indexical function of photography. Nigerian popular photography can be understood as a continuation of classical African art rather than a break with its tradition.
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Ashimi, Tijani Ahmad. "Representation of Islam and Shari‘ah by Nigerian Print Media An Analysis." Journal of Islam in Asia (E-ISSN: 2289-8077) 10, no. 2 (January 12, 2014): 144. http://dx.doi.org/10.31436/jia.v10i2.401.
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Islam is one of the major religions in the contemporary Nigeria; it dominates in the north and holds strong numbers in the south western part of the country. The print media in general and some Nigerian newspapers in particular are known to have been fueling religious conflict and disharmony in Nigeria. The Nigerian newspapers depict Islamic sharʑah in a horribly negative manner. This article tries to highlight how some Nigerian newspapers purposely try to sabotage national harmony, on the one hand, and extend suggestions to Nigerian print media that can be utilized to strengthen and enhance religious tolerance, peace, harmony, and unity in Nigerian Society, on the other.
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Oyedeji, Gideon Abioye, and Nabila Idoko Idris. "A critical discourse analysis of selected news reports of South Africa xenophobic attacks of Nigerians." Integrity Journal of Arts and Humanities 2, no. 3 (October 30, 2021): 62–69. http://dx.doi.org/10.31248/ijah2021.034.
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The incessant xenophobic attacks of Nigerians and other foreign nationals in South Africa have generated a unique discourse in the Nigerian media and in fact, other mainstream media on the African continent and international scene. These attacks are viewed by the international community as incompatible with 21st century civility. This paper therefore, engages the reports of selected news media in Nigeria, South African and other media houses with a view to explicating the ideologies that underpin each report seeing through the insight of Van Dijk, Norman Fairclough and Ruth Wodak’s models of Critical Discourse Analysis. A total of 10 report on the 2015-2019 xenophobia were purposively selected from the online outlets of these media houses. The study therefore found that the use of language by the Nigerian media shows that the polarisation tilted towards emphasising the positive ‘in-group’ description of the heinous acts visited on innocent Nigerians in South Africa whereas the South African and other news media brought to perspective the negative ‘out-group’ description of “some” Nigerians who are engaged in illegal businesses in their South Africa. The lexical choices contribute in significant ways to show the ideologies each reporters represent. The study submits that, these attacks by South Africans on fellow African Nationals are nefarious, iniquitous, atrocious and roguish perhaps because of their colonial experience.
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Alemoh, Thomas Anomoaphe, and Comfort Ojoma Ukwela. "Trials and Triumphs of the Nigerian Media in the Quest for Nation-Building." Studies in Media and Communication 7, no. 2 (August 6, 2019): 20. http://dx.doi.org/10.11114/smc.v7i2.4429.
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There is no doubt that journalism has gained a foothold in Nigeria as a profession. From the colonial times to the present day, the Nigerian media, as an institution, has proved relevant in the gradual evolution into nationhood of the diverse entities that make up the nation. But one thing is glaring and that is: in spite of the enormous input the Nigerian press has made through an avalanche of sacrifices to the development of the nation, not much scholarly attention is accorded such feats.Emphasis tends to be more on the isolated cases of dysfunctional role the media has played as an institution in the Nigerian society. This paper seeks to redirect intellectual focus to an objective evaluation of the contributions the Nigerian media has made to the development of the country even though, as a caveat, the study does not intend to serve as an alibi for the shortcomings of the press in Nigeria.
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Ojo, Tokunbo. "Media ownership and market structures: banes of news media sustainability in Nigeria?" Media, Culture & Society 40, no. 8 (October 16, 2018): 1270–80. http://dx.doi.org/10.1177/0163443718803264.
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With the mixture of government-owned media outlets and private media establishments, Nigerian news media industry is deemed as one of the leading media industries in Africa. But, in spite of its leading status on the continent, the industry is plagued with a series of multi-faceted challenges of sustainability that is rooted in the socio-economic and political contexts. Consequently, privately owned media outlets have short-life span in Nigeria. This article assesses the challenges of news media sustainability in Nigeria. The article underscores the adverse effects of structural deficit in the democratic norms and institutional capabilities on the news media sustainability in Nigeria.
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Chiroma, Prof Isa H., and Ibrahim Sule. "‘Twitting to Suspend Twitter’ – Social Media Censorship in Nigeria: Possibilities, Realities and Legalities." Scholars International Journal of Law, Crime and Justice 5, no. 6 (June 10, 2022): 202–10. http://dx.doi.org/10.36348/sijlcj.2022.v05i06.004.
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Mid 2021 the Nigerian government suspended indefinitely, the operations of Twitter in the country, alleging that the company’s activities undermines the country’s cooperate existence and unity. The government ordered all its agencies to shutdown their handles immediately. This sparked national and international condemnation and commendation. It also brought to fore larger conversations and debates academically, socially, and economically, all over the world. Though the Nigerian government attempted unsuccessfully to initiate social media censorship law few months ago, the recent Twitter ban and the Nigerian government’s request that all social media companies operating in Nigeria must acquire license brought back the heated debate on censorship laws and policies in Nigeria which this article analyses.
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Bashir, Abdullahi Saleh. "Algorithm Governance Framework for Media Regulation in Nigerian Media System." Journal of Society and Media 4, no. 1 (April 20, 2020): 180. http://dx.doi.org/10.26740/jsm.v4n1.p180-198.
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The world of media and information, from the time internet became popular, has been in constant rapid changes to such an extent that older models of conventional media system are being challenged if not replaced. One of the changes being experienced in the contemporary media environment is the use of computer codes or algorithms to perform gatekeeping functions that used to be done solely by human agents. This paper reviews the state and challenges of media regulations and the use of algorithms in Nigerian media system. The review showed a gap in media regulation in Nigeria where journalism is compartmentalised in contrast to media convergence and that algorithmic-based journalism may not be effectively regulated. To close this gap, the study used risk-based analysis as a theoretical framework and library research as method to design a framework for algorithmic media governance in the country. The result is the Converged Media Governance Framework for Algorithmic and Mixed Journalism. The framework reconceptualizes the way and manner media regulation is framed and organised as involving only human agents and alsothat journalism in the country should not be compartmentalised in the light of media convergence. The paper recommended the adoption of the framework by stakeholders in the Nigerian media system.
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Nnadozie, Ugochukwu Uzodimma, Charles Chidiebele Maduba, Chukwuma David Umeokonkwo, Christian Chidebe Anikwe, Kingsley Okechukwu Opara, Markson Chimaobi Isiguzo, Victor Ifeanyichukwu Modekwe, Ezekiel Uche Nwankwo, Chinedu Henry Ekwedigwe, and Njoku Isaac Omoke. "Attitude and Practice of Aesthetic Surgery among Plastic Surgeons in Nigeria." Global Journal of Health Science 12, no. 13 (October 24, 2020): 9. http://dx.doi.org/10.5539/gjhs.v12n13p9.
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BACKGROUND: Aesthetic surgery in developed countries is growing at an exponential rate. There is an increasing demand for cosmetic procedures in Nigeria but still, the practice is at a slow pace. Significant clients from Nigeria seek for these procedures outside Nigeria.
OBJECTIVE: This study aimed at determining the attitude and practice of aesthetic surgery among plastic surgeons in Nigeria
METHOD: We conducted a cross-sectional study among the attendees of the annual conference of the National Association of Plastic Reconstructive and Aesthetic Surgeons held at Calabar, Nigeria, using a questionnaire on consented participants.
RESULTS: A total of 73 out of 84 Plastic surgeons participated in the study with a response rate of 86.9%. The mean age of the respondents was 45.4±7.2 years. Only 14 (19.2%) had undergone extra training in cosmetic surgery. Most respondents 53.4% prefer Nigerian over foreign hospitals for cosmetic surgery for various reasons. Poor awareness (42.5%) and religious beliefs (42.5%) contributed most to the poor acceptability of cosmetic surgery in Nigeria. The vast majority (97%) of Nigerian plastic surgeons want the public to be engaged in awareness sensitization on cosmetic surgery and their preferred mode of sensitization was through internet / social media (80.8%), television (74%), and radio (65.8%). Scar revision (78.1%) abdominoplasty (69.9%) and breast reduction (67.1) were the common cosmetic procedures performed by Nigerian plastic surgeons.
CONCLUSION: The attitude of Plastic surgeons in Nigeria to cosmetic surgery is influenced by the low acceptance of cosmetic surgery procedures by Nigerians. Attitudinal change programs, especially through social and other mass media, are desired to increase awareness and acceptance of cosmetic surgery in Nigeria.
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Onwumechili, Chuka. "Nigeria, Football, and the Return of Lord Lugard." International Journal of Sport Communication 2, no. 4 (December 2009): 451–65. http://dx.doi.org/10.1123/ijsc.2.4.451.
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This qualitative research investigated the meaning of the European football leagues’ domination of the Nigerian football market. It finds that the media use a frame of “Nigeria as colony” to report football. In essence, the media interpret Europe as center of modern football and Nigeria as periphery. The study uses 2 methods: (a) a frame analysis of 2 daily sports newspapers, 1 national daily newspaper, and a satellite television sports channel and (b) in-depth interviews of 10 Nigerian football fans. Each complementary method helps confirm results obtained by the other. The frame analysis discovers 4 themes and the interviews found 5 related themes. Each theme logically links to the archetype frame of Nigeria as colony. The results of the study confirm valence framing, demonstrating the impact of the frame on Nigerian sports fans.
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Kolawole, Ridwan Abiola. "Labeling-Driven Identity Construction in Nigerian Media Framing of Farmer-Herder Conflict." Comparative Sociology 20, no. 5 (November 12, 2021): 633–54. http://dx.doi.org/10.1163/15691330-12341542.
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Abstract This article examines the Nigerian media framing of the perennial conflict between herdsmen and farmers in North Central of Nigeria. Content analysis of two national dailies – Nigerian Tribune and Vanguard – was conducted while farmers and herdsmen were interviewed. Findings reveal that the media adopted name-calling using the instrumentality of framing to construct identities for the conflict actors. Findings also reflect the paradox of the stakeholders’ views of the construction of identity for the conflict actors by the media. The article ultimately reflects the Nigerian social issues vis-à-vis the role of the mass media on society. It recommends an emphasis on peace journalism as a panacea to conflict de-escalation which war journalism promotes to achieve harmonious inter-group social relations.
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Oji, Majority, and Joshua A. Erubami. "Discourse on Social Media Use and Reading Culture of Nigerian Youths." Academic Journal of Interdisciplinary Studies 9, no. 6 (November 19, 2020): 105. http://dx.doi.org/10.36941/ajis-2020-0115.
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There is a growing public concern over the perceived decline in the reading culture of youths in Nigeria. A wider section of analysts strongly insinuate that the increasing use of social media and other new media technologies is the most significant cause of this social ill; hence, emphasis has been placed on how to control the use of online platforms principally for social interaction in Nigeria. This study examines the nature of relationship between social media use and the reading culture of Nigerian youths. Using a survey of 1,000 youths selected from Nigeria’s South-south geopolitical zone through a multistage sampling technique, the study found that 94.3% of the respondents use the social media and there is a generally poor culture of reading among young Nigerians. Contrary to popular opinion however, the study found a weak and insignificant relationship between social media use and reading culture (rho = 0.241, p> 0.05). Nevertheless, reading culture tended to be positively and significantly associated with certain demographic variables such as sex (.787**), education (.731**) and employment status (.654**). The study recommends the urgent reinvigoration of societal campaigns aimed at improving the reading culture of youths through the provision of a favourable socio-economic environment that encourages people to read.
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Oluwatosin, Olaniru, Olatunji s. Olusoji, Ayandele Olusola, and Olugbenga A. Popoola. "The influence of media on political knowledge amongst undergraduate students in Ibadan, Nigeria." Global Journal of Social Sciences 19 (March 27, 2020): 13–24. http://dx.doi.org/10.4314/gjss.v19i1.2.
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Knowledge about politics and government activities increases due to the socialization and enlightenment functions of the mass media. Youths and students are the largest bloc of voters in Nigeria but seemingly least political informed. This study examines the frequency of the forms of media accessed and level of political knowledge among Nigerian students. It also assessed the relationships between political knowledge and access to radio, television, newspaper, and social media. Moreover, it investigated the predictive influence of the frequency of media access on Nigerian students’ political knowledge. The study adopted Uses and Gratification Theory (UGT) to explain how media is used to the advantage of people. Using cross-sectional survey research design, a structured questionnaire was used to collect information on students’ demographic, frequency of media access and knowledge of Nigerian politics from 246 randomly selected students of the Polytechnic, Ibadan (Mean age is 25.07 years, SD = 6.23). Descriptive and inferential statistics were used to analyze the data. Findings identified social media as the most frequently use media, followed by radio, television and newspaper.31% of the respondents had very high political knowledge while 3% had no political knowledge. Access to radio is the only significant correlate (r = 0.42, p<0.05) and independent predictor (β= 0.43, t=-3.98, p<0.05) of political knowledge although access to radio, television, newspaper and social media are significant joint predictors of political knowledge (R2= .18, F (4, 241) = 4.32). Therefore, the study concludes that radio is the foremost source of political knowledge amongst undergraduate students in Ibadan, Nigeria. It recommends that various media institutions and political analysts should take advantage of the social media to make more audience politically knowledgeable.
Keywords: Political knowledge; Mass media; Social media; Traditional media; Nigerian students.
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Egbunike, Nwachukwu Andrew. "Social Media, Nigerian Youths and Political Participation." International Journal of Civic Engagement and Social Change 4, no. 4 (October 2017): 48–62. http://dx.doi.org/10.4018/ijcesc.2017100104.
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This article is a study of the influence of social media on political participation of youths in Nigeria through a review of the methodology, research themes and theoretical trends. The research method was a content analysis of forty-four relevant empirical articles. Findings showed that the predominant themes were political participation, social media and ethnicity. Most of the reviewed studies employed surveys, desktop research or critical review of literature as their research method. Most reviewed studies either adopted quantitative or qualitative research method and without a theoretical framework. It was evident that many studies in the global north did not link political participation to ethnicity, unlike those that were carried out in Nigeria. In addition, there were few studies on the influence of social media on the political participation of youths. Consequently, research in this area has to contextualize the Nigerian experience, adopt a triangulation of quantitative and qualitative research methods with a strong theoretical base.
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Nwakpu, Ekwutosi Sanita, Valentine Okwudilichukwu Ezema, and Jude Nwakpoke Ogbodo. "Nigeria media framing of coronavirus pandemic and audience response." Health Promotion Perspectives 10, no. 3 (July 12, 2020): 192–99. http://dx.doi.org/10.34172/hpp.2020.32.
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Background: Part of the role of the media is to report any issue affecting the society to the masses. Coronavirus has become an issue of transnational concern. The importance of the media in the coverage of coronavirus disease 2019 (COVID-19) in Nigeria and its implications among Nigerian populace cannot be overestimated. This study evaluates how Nigerian media depict the coronavirus pandemic and how the depictions shape people’s perception and response to the pandemic. Methods: The study employed a quantitative design (newspaper content analysis and questionnaire). The content analysis examines the nature of media coverage of coronavirus in Nigeria and China using four major national newspapers (The Sun, The Vanguard, The Guardian and The Punch). The period of study ranged from January 2020 to March 2020. A total of 1070newspaper items on coronavirus outbreak were identified across the four newspapers and content-analysed. Results: The finding shows that the coverage of the pandemic was dominated by straight news reports accounting for 763 or (71.3%) of all analysed items. This was followed by opinions 169(15.8%), features 120 (11.2%) and editorials 18 (1.7%) respectively. The Punch 309 (28.9%)reported the outbreak more frequently than The Sun 266 (24.9%), The Guardian 258 (24.1%), and Vanguard 237 (22.1%). Finding further suggests that the framing pattern adopted by the newspapers helped Nigerians to take precautionary measures. Conclusion: Continuous reportage of COVID-19 has proved effective in creating awareness about safety and preventive measures thereby helping to ‘flatten the curve’ and contain the spread of the virus. However, the newspapers should avoid creating fear/panic in reporting the pandemic.
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L.E. Asuelime, Legend, and Raquel A. Asuelime. "Media Jihad Conundrum in Nigeria: A Review of Military-Media Relations vis-à-vis Boko Haram." Journal of African Films & Diaspora Studies 4, no. 2 (August 1, 2021): 7–22. http://dx.doi.org/10.31920/2516-2713/2021/4n2a1.
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The purpose of this paper is to explore the conundrum in military-media relations in Nigeria with regards to access and dissemination of strategic and tactical information that impacts counterterrorism efforts. Is there a line between media responsibility to report and the gathering and dissemination of strategic and tactical military information not meant for public consumption but filters to terrorists who are also members of the 'public'? Most times, such publications potentially afford Boko Haram terrorists prior notice of military plans, giving them early warnings that compromise military counter offensive. The paper is based on a study of academic and grey literature, official documents and journalistic coverage. The paper concludes that the Nigerian security forces have tried and failed to clamp down on tactical and strategic information in media reports that compromise its counterterrorism efforts in Nigeria – therefore the state should consider adopting Sri Lankan consequentialist approach to the existential problem. To address this conundrum, it is recommended that the Nigerian authority and its military architecture should adopt a State Consequential Approach on Terrorism and media issues; re-invent its Strategic Communication; Re-establishment of security and intelligence coordination; Develop an image recovery plan by raising quality standards, seek foreign support, and enact terrorism-related media legislations.
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Iniamagha, Ikiemoye. "Two Months of COVID-19 Pandemic in Nigeria: Distribution and responses of the Nigerian Media." Epidemiology International 05, no. 02 (April 17, 2020): 32–44. http://dx.doi.org/10.24321/2455.7048.202015.
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Gever, Verlumun Celestine, and Gregory Ezeah. "The media and health education: Did Nigerian media provide sufficient warning messages on coronavirus disease?" Health Education Research 35, no. 5 (August 9, 2020): 460–70. http://dx.doi.org/10.1093/her/cyaa020.
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Abstract Previous studies on media coverage of health issues hardly recognize the role of time in moderating media contents. Instead, scholars most often examine how news media report health issues. In this study, we recognized the role of time by taking into account how media report differs based on when a global outbreak is confirmed in a country and when it is not. We focused on coronavirus disease 2019 (COVID-19) and examined six media—two TV stations, two newspapers and two radio stations. We content-analysed 537 stories and found that there were few stories about the virus before it was confirmed in Nigeria. But as soon as Nigeria recorded a confirmed case, the number of stories tripled. We also noticed that story format and recommendation on health behaviour were also closely linked to the COVID-19 status of Nigeria. However, we did not find an association between Nigeria’s COVID-19 status and policy recommendation among the media studied. Therefore, this study concludes that Nigerian media did not provide sufficient health warning messages on COVID-19 before its spread to the country.
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Adegbola, Olubunmi Funmi. "The discursive construction of gay people in news reports of selected Nigerian newspapers." Journal of Language and Sexuality 11, no. 1 (February 11, 2022): 80–100. http://dx.doi.org/10.1075/jls.19009.ade.
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Abstract Same-sex relationships have, over time, stirred serious debates worldwide. Studies on same-sex sexualities in the Nigerian context have focused on its representation in Nollywood movies and other arguments centred on ethics, culture and religion, with little attention paid to how queer people are framed by the Nigerian media. This study, therefore, explores agency and processes in the representation of gay people in news reports of selected Nigerian newspapers, in order to unearth how this social group is discursively constructed in the Nigerian context. Drawing on insights from Fairclough’s approach to critical discourse analysis and Halliday’s Systemic Functional Linguistics, this study considers three popular Nigerian newspapers (Vanguard, Nigerian Tribune and The Punch) within three years (2013–2015, being the period of intense debate on the legalisation of the anti-gay bill in Nigeria). Results reveal that gay people are negatively evaluated as actors of negative material processes such as ‘murder’ and other violent actions, and goals of the actions of ‘arrests’ and ‘remands’, ideologically portraying them as criminals and dangerous. The study provides insight into the biased posturing of the Nigerian media on important social/national issues such as same-sex relationships.
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Jatula, Victor. "Media Power and Nigeria's Consolidating Democracy." Journal of Development and Communication Studies 7, no. 1-2 (July 10, 2020): 92–109. http://dx.doi.org/10.4314/jdcs.v7i1-2.9.
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In emerging democracies with weak public institutions, low literacy level, deep-seated ethnic rivalry, and history of centralized, authoritarian rule; to what extent does media agenda-setting influence the political process? The press/politics nexus in consolidating democracies is critical to understanding intricate yet overlapping connexion between politics and development in the Third World. This study examined if media-power shape elections and regime outcomes in Nigeria? Using semi-structured interviews (and incorporating News-Game research tool), findings indicate that Nigeria's two-decade-old democracy remains volatile, fragile, and vulnerable. This vulnerability is complicated by long-standing religious, ethno-regional political suspicions; and overburdened with shifting media ecology, particularly social media disinformation and propaganda. These complexities allow a politics of privilege, class, and power that not only ensures its preservation but also insulates the political elite from public outcry and media pressure. In conclusion, evidence indicates that media power exerts limited influence on elections and regime outcomes. The study recommends renewed effort to investigate power.
Keywords: Nigerian politics, agenda-setting, mass media, democracy, underdevelopment
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Orabiyi, Joshua. "Lexical-semantic markers of distortion of the media image of Nigeria in Russian media texts." Neophilology, no. 2 (2022): 369–76. http://dx.doi.org/10.20310/2587-6953-2022-8-2-369-376.
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The research is devoted to the problems of linguistic distortions of the media image of a country, distant from the image-receiving country in the media texts of its media. Media texts covering the life of Nigeria in the “Rossiyskaya Gazeta” in 2020–2021, their themes, genre features and the specifics of the choice of linguistic means are studied. In the process of linguistic lexical and semantic analysis of the most frequent lexemes, a sharply negative evaluative characterization of the life and activities of the Nigerian state was revealed. It is proved that this semantic shift in the coverage of Nigeria means the one-sidedness of its representation, negatively affects the for-mation of its media image, hinders the creation of a positive and promising image of Nigeria in countries far abroad and has a negative impact on public opinion in these countries.
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Bukar, Modu Alh Bukar, Mohammed Kaka, and Mai Dunoma Zannah. "Press freedom and media ownership are factors that influence media performance: comparative analysis of these factors in USA and Nigeria." Technium Social Sciences Journal 1 (December 1, 2019): 13–20. http://dx.doi.org/10.47577/tssj.v1i1.31.
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The paper is to examine the influence of press freedom and media ownership in the performance of the media institutions in the United States of America and Federal Republic of Nigeria. However, in order to set for such discourse there is indispensable need to review some of the normative theories of the media, which will enable us to locate the appropriate principles guiding the operation of the media in each countries under study. The subdivided into: Abstract, Introduction, Normative Theories of the press, press freedom in United States, press freedom in Nigeria (democracy and press freedom, freedom of information act and conclusion). The analysis concludes that, The United States even has provision in their law and constitution forbidding state interference in the area of information content and dissemination. In Nigeria however, the state control society including the mass media. In this regard, whether media are owned by public or private individuals, they are only meant to service the government in power and were forbidden to criticize the government or its functionaries. The paper recommends that, For Nigerian press to be free the country should militate the all laws or factors that against the press freedom and Members of the Nigerian press must adhere to the ethics of the profession, in order to compete with others freers press of the other countries.
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Nwakpu, Ekwutosi Sanita, Jude Nwakpoke Ogbodo, Iruka Wilfred Nwakpu, and Adeola Sidikat Oyeleke. "Spectators of Suffering: Witnessing Victims of Jungle Justices on Social Media." Mediterranean Journal of Social Sciences 11, no. 1 (January 10, 2020): 1. http://dx.doi.org/10.36941/mjss-2020-0001.
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With the availability of the media, no one will deny both proximal and distance happenings across the globe especially when it is about suffering of others. The visibilities of these sufferings of others are much triggered with the emergence of new media. People of different socio-cultural and demographic background have adopted social media as means of letting the world know the happenings around them. In Nigeria through the medium, people have become witnesses to the suffering of victims of jungle justice as their images are constantly displayed on daily basis. Existing studies on audience reaction to suffering of others through mediated images shows that audience response to such images are dependent on their gender, socioeconomic, political and religious background, and some arguing that they have become numb and no longer care about suffering of others. Though these may be true, it cannot be generated to Nigeria audiences as a lot of factors determine how audience responded to mediated images. Little or no study of Nigeria background verified how Nigerians respond to suffering of others especially on the victims of disaster and attacks such as jungle justice. It is against these backdrops that this study through survey (focus group interview) determines Nigerian respond to images of victims of jungle justices in Nigeria. The finding reveals that Nigerians are not numbs when faced with such images and reaction is that of pity and ‘it could have been me’ with the sense of responsibility as to help avert the suffering.
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Kperogi, Farooq A. "“Your English Is Suspect”: Language, Communication, and the Pathologization of Nigerian Cyber Identity Through the Stylistic Imprints of Nigerian E-Mail Scams." Journal of Communication Inquiry 42, no. 3 (April 20, 2018): 218–40. http://dx.doi.org/10.1177/0196859918771351.
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Identity is embedded not just in language but in the communicative and interactional singularities of language and in the linguistic habitus that speakers bring to bear in their relational and discursive encounters. This study explores how Nigerian English speakers, through the ubiquitous 419 e-mail scams, bring with them distinctive stylistic and sociolinguistic imprints in their quotidian dialogic encounters with other English users in the world, which at once construct, constrict, and constrain not only them but also other Nigerian English speakers. I also show links between demotic articulations of Nigerian English in Nigeria and its symbolic approbation and reproduction in the Nigerian news media, and how this conspires to construct Nigerian identity online.
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Umukoro, Olaoluwa Elsie, Damilola Felix Eluyela, Emmanuel Ozordi, Ofe Iwiyisi Inua, and Sheriff Babajide Balogun. "Nollywood Accounting and Financial Performance: Evidence From Nigerian Cinemas." International Journal of Financial Research 11, no. 2 (March 16, 2020): 271. http://dx.doi.org/10.5430/ijfr.v11n2p271.
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The main aim of this study is to discover what influences the financial performance of a given Nollywood film in Nigerian cinemas. We hypothesize that social media, filmmakers and friends influences financial performance of Nollywood films in Nigeria. In order to achieve this objective, we adopted survey research design methodology via the use of google forms to generate 530 copies of questionnaire between November 2018 and January 2019. Using resource dependency theory, we find out that social media, filmmakers and friends are major determinant of Nollywood financial performance in Nigeria. We recommend that filmmakers should embark on more social media campaigns and adverts in order to generate more revenue and profit for their films.
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Eguzo, K., A. Jacob, C. Okwuosa, F. Mbogu, N. Owuenyi, I. Okoye, C. Eguzo, et al. "Exploratory Use of Cloud Computing and Social Media for Prostate Cancer Advocacy in Nigeria." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 127s. http://dx.doi.org/10.1200/jgo.18.19900.
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Background and context: Prostate cancer is the commonest cancer affecting Nigerian men, with worse outcome compared with men from the developed world. There is limited public awareness about prostate cancer in Nigeria. Oga Blue 4 Prostate Awareness (OB4PA) was created by a consortium of Nigerian nonprofits for prostate cancer advocacy (PCA). Aims: -Design PCA using videos, printed brochure and social media -Implement PCA in five Nigerian states -Evaluate the reach and impact of PCA campaign Program/Policy process: Community-based participatory process, involving the medical community, prostate cancer survivor, and the public was used. Multimedia teaching was used to enhance learning and retention; social media was used to engage groups and individuals. Content development involved iterative consultation among project leaders, medical experts and target audience, often on social media. High-quality teaching videos were recorded in English and Nigerian Pidgin languages. Videos ensured consistency and ease of broadcast. Videos were accessed by OB4PA partners through cloud computing (OneDrive). Facebook was used to promote the campaign, engage local audience, and for Facebook Live presentation. Local health professionals projected the video in appropriate language to audiences in religious and community groups. Brochure detailing clinical features and local service providers was distributed. Audience evaluation was obtained following each interaction. Outcomes: In 6 weeks, 20 presentations were made to 1800 persons. The Facebook Live presentation had 1500 views, reached 9302 people and was shared 107 times. A total of 25 Facebook posts were made, resulting in 628 like, 1908 video views, 160 shares, and reached 14,222 people. Almost all participants had positive feedback on the free and detailed advocacy. Most questions focused on the causes and prevention of prostate cancer, especially on the use of nutritional supplements. What was learned: Cloud computing enabled us to have one presenter; this eliminated the need to find a presenter for each organization. Audience appreciated simplified videos used in explaining the disease process and need for personalized early detection. Facebook live presentation attracted the most reactions on social media, with most comments showing that people liked the intervention. Audience feedback showed that adding advocacy cellphone video by a survivor helped demystify prostate cancer. Having the main presentation video in different file formats and sizes enhanced sharing on social media, as most Nigerians access the Internet on cell phones. Reliable access to projectors was challenging, especially in remote areas. Overall, use of cloud computing and social media were crucial in the success of the PCA project. Lessons from OB4PA informed the design of the current We Can, I Can Conquer Cervical Cancer Awareness project in Nigeria.
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Alfred, Bukola, and Folajimi Oyebola. "Media Perspectives on Boko Haram Insurgency and Herdsmen- Farmers’ Crises in Nigeria." Linguistik Online 95, no. 2 (June 5, 2019): 3–16. http://dx.doi.org/10.13092/lo.95.5513.
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The focus of the study is media perspectives on Boko Haram insurgency and herdsmen-farmers clashes in Nigeria. These security issues have been commented on, in Nigerian newspapers. In order to show the social attitudes of different news organisations in Nigeria to the operations of Boko Haram insurgents and nomadic herdsmen, the study analysed news editorials from The Punch and The Guardian (South-Western region), Vanguard and The Sun (East) andLeadership and Daily Trust (Northern Region). The editorials were those published in the heatof the conflicts between 2014 and 2016. The analysis focused on the representations of Agents and activities and media’s perspectives on both security issues through the analysis of process options. Our findings show that all the newspapers syntactically positioned the Boko Haram insurgents and cattle herders as Agents of destruction and death and syntactically portrayed Nigerians and farmers as the victims /affecteds of these security issues. The process options show that the newspapers did not, in any way, try to obscure the activities of these groups, rather, they decry such.
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Ate, Andrew Asan, and Joseph Omoh Ikerodah. "Historical Appraisal of Chief Obafemi Awolowo and Dr Nnamdi Azikiwe’s Contributions to Nigeria’s Journalism." International Journal of International Relations, Media and Mass Communication Studies 8, no. 1 (January 15, 2022): 1–19. http://dx.doi.org/10.37745/ijirmmcs.15/vol8n1pp119.
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Founding fathers of the Nigerian press have made tremendous contributions to journalism practice in the country. This paper takes a look at the contributions of two towering founding fathers of the Nigerian press- Chief Obafemi Awolowo and Dr Nnamdi Azikiwe, from historical research perspective, digging into archival materials from media historians and evidences from the duo major publications: Nigerian Tribune and The West African Pilot respectively. The work which is anchored on the gatekeeping concept of the media has put in proper perspective the contributions of two media icons of the mid-twentieth century Nigeria’s journalism for academic and professional scrutiny. Lessons from the professional ups and downs of the probed veteran journalists and their relationship with their audience will, in no small measure, justify the social relevance of the discourse. The study recommends among other things that journalism institutions in the country should identify and teach contributions of the founding fathers of the Nigerian press to enable young journalists have a solid foundation in their profession. The study also recommends among other things that modern day journalists in Nigeria should sustain the fire brand journalism practice of the duo which appears to have gone into extinction.
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Nwamara, Chinedu A., and Emeka Williams Etumnu. "Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?" Skhid 3, no. 3 (October 31, 2022): 33–40. http://dx.doi.org/10.21847/1728-9343.2022.3(3).266428.
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In Nigeria, electoral fraud has arguably become prevalent. As a result of it, most electorate seems to have lost faith in the electoral process. In all this, the media have a great role to play in correcting this anomaly that has been denting the Nigerian democratic image through their agenda setting function. This study was underpinned on agenda setting theory. The survey research method was adopted. The population comprises 180 registered and practicing journalists in Imo State. The census principle was used in the study. The approach of purposive sampling was adopted. The data gathering instrument was a questionnaire and analysis was done using descriptive statistics and mean analysis. Finding revealed that the media through their agenda setting function can salvage the issue of electoral fraud in Nigeria. It was recommended that having known the mass media have great tendency to influence change, creators of mass media contents in the Nigerian media industry should not relent in their efforts in packaging mass media content that can help in raising the consciousness of the people towards the danger of electoral fraud with the intention of ending it.
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Udenze, Silas, and Olisa Junior Aduba. "Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram." Galactica Media: Journal of Media Studies 2, no. 2 (June 26, 2020): 87–122. http://dx.doi.org/10.46539/gmd.v2i2.62.
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The study examined online advertising in Nigeria; it also sought to ascertain an examination of approaches in Facebook and Instagram. The aim of the research is to analyse the extent Nigerian businesses are utilizing social media to advertise their products. The theory adopted to anchor the study is Diffusion of Innovation Theory. Mixed methodology was employed to generate data for the study. Survey designed was used for the quantitative method while semi-structured interviews were conducted for the qualitative method. Online questionnaires were employed to get data from 375 Internet-users; representing consumers of these online advertisements, while 6 business owners making use of online advertising through social media, were interviewed under the qualitative method. The results of the study show that Nigerians make use of social media sites like Facebook and Instagram as advertising platforms to a little extent despite the huge number of consumers using these networks in the country. The research recommends that business owners should change their perception about social media as just a platform for fun or social activities, but to start considering it as an avenue to marketing and profit making. Also, the work recommends Nigerian businesses to engage the media professionals to handle their online activities; taking into the account that social media is so powerful it can build or destroy any business or brand. The work further recommends more effort put into the Consumer Protection Council with regards to online advertising activities. This will aid to online consumers protection and also to a large extent curb the cyber fraud.
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Izuogu, Kingsley Chukwuemeka. "Digital Media and Political Participation among Nigerian Youths in the 2019 General Elections." Addaiyan Journal of Arts, Humanities and Social Sciences 2, no. 7 (September 30, 2020): 21–34. http://dx.doi.org/10.36099/ajahss.2.7.3.
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Every era in life throws up its own opportunities and challenges, and here we are, in a digital era made possible by advancements in information and communication technologies. That being the case, it will amount to self-deceit for anybody in this era to pretend that the advancements in information and communication technologies do not have any effects on the political, social, cultural and religious lives of the people. At the political arena, the advent of digital media has brought about an entirely different type of politicking and campaigns referred to as digital political campaigns. This type of campaign permits politicians to reach out to the electorate through digital platforms without necessarily embarking on rallies. As a matter of truth, the technologies of those digital media and their resultant online platforms have not only bridged the communication gap between content-creators and content-consumers; but have even gone a long way in turning the communication process into a more interactive, participatory and democratic dialogue. Thus, the public communication sphere has been flung wide-open for public participation without restrictions. By the very nature of the digital media (interactive, participatory and democratic); it could be assumed that anybody with an internet-enabled device can become a partaker in the communication process. But such an assumption may forever remain conjecture until it is connected or experimented upon. To that end, this study investigated the use of digital media for political participation in the 2019 general elections in Nigeria. It adopted the survey method of research to determine: (i) the most-frequently-used digital media for political participation of Nigerian youths in the 2019 elections (ii) the amount of time Nigerian youths spent on the digital media for political participation in the 2019 elections (iii) the number of times Nigerian youths visited the digital media for political participation in the 2019 elections (iv) the gratifications which Nigerian youths sought from the digital media and (v) the relationship between use of the digital media and political-needs gratification among Nigerian youths.
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Nwabulu, Charles, and Oluwatobi Olakanye. "Assessing the Legal Regime for the Taxation of E-commerce and Social Media Organizations in Nigeria." Business Law Review 43, Issue 5 (October 1, 2022): 206–9. http://dx.doi.org/10.54648/bula2022030.
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E-commerce and social media have emerged because of the Internet’s development. Business transactions are concluded through it between persons from all over the world who may never meet in person throughout their lives. Flowing from modern trends, a significant number of transactions are completed online on digital platforms and social media. As Nigeria continues to grow and transform in the information and computer technology space, its laws are yet to match the pace of this transition fully. While Nigerians continue to benefit from this development, the profits from online commercial transactions have not been fully captured in Nigeria’s tax bracket. There is no doubt that fully harnessing the taxation of e-commerce and social media companies would boost the revenue and contribute to the development of Nigeria. This article examines how e-commerce and social media were taxed before the enactment of the Finance Act 2020 and how the Act has brought e-commerce into the Nigerian tax net. This article will also attempt to highlight the experience from other jurisdictions in the taxation of social media and e-commerce, noting the lessons that Nigeria can gain from them. Finally, this article will recommend steps for achieving a fair implementation of the law on the subject. Taxation, social media, e-commerce, Significant Economic Presence, Revenue, Double Tax Treaty, Digital Services, Non-Resident Companies, Technology, Globalization
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Ohiagu, Obiageli Pauline. "COVID-19 and the Media in Nigeria." Glimpse 22, no. 2 (2021): 83–98. http://dx.doi.org/10.5840/glimpse202122226.
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This chapter provides a Nigerian perspective to the global COVID-19 public health crisis that began in 2019. Two approaches were used to explain the impact of COVID-19 on the media in Nigeria and the effect of the latter on the spread/containment of the virus. The pandemic directly limited the operations of the media in many ways: socially, economically, and otherwise. On the other hand, both mainstream and social media was instrumental in curtailing the spread of COVID-19 through information, education, and infotainment.
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Ejiogu, Amanze, Obiora Okechukwu, and Chibuzo Ejiogu. "Nigerian budgetary response to the COVID-19 pandemic and its shrinking fiscal space: financial sustainability, employment, social inequality and business implications." Journal of Public Budgeting, Accounting & Financial Management 32, no. 5 (September 15, 2020): 919–28. http://dx.doi.org/10.1108/jpbafm-07-2020-0101.
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PurposeThis article aims to explore the Nigerian government's budgetary response to the COVID-19 pandemic as well as the economic and social implications of the pandemic response.Design/methodology/approachOur analysis is based on a review of secondary evidence such as Nigerian Federal Government budget documents, policy documents, Central Bank of Nigeria circulars, news media articles, World Bank and International Monetary Fund reports, reports from Big Four accounting firms and policy think-tanks.FindingsThe authors highlight how increased borrowing to fund COVID-19 related economic and social interventions have significantly squeezed Nigeria's fiscal space. The authors also highlight that while some interventions provide short-term economic relief to the poor and small businesses, other interventions and gaps in the policy response have the potential for significant negative impact on businesses, households and unemployment. In addition, the authors highlight the potential for long-term benefits to the health sector and for private sector engagement in corporate responsibility and philanthropy.Originality/valueThe authors present a comprehensive account of the Nigerian government's budgetary response to the COVID 19 pandemic and the economic and social implications of this response.
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Ekom Etim, Akpan, Ibekwe Uzonna, Worgu Steve C., and Nwangwu Chibuike E. "Social Media Usage and Firm Performance: Reflections from the Nigerian Telecommunication Sector." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 6 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.46.1001.
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This study examines the relationship between social media usage and firm performance in the Nigerian telecommunication sector. A sample size of 76 people was determined from a population of 95 employees comprising customer service personnel, supervisors, and managers of four telecommunication outlets operating in Rivers State, Nigeria. The Pearson Product Moment Correlation Coefficient statistical technique was used to analyze data collected with the aid of the Statistical Package for Social Sciences computer software version 22. The study revealed that social media usage has a significant positive correlation with performance measures of profitability and market share. It was recommended that management of these firms need to give adequate attention to their social media platforms and use them extensively in rendering customer service, and for advertisement and promotion of their services which will elevate their performance.
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Obia, Vincent, Ismail A. Ibraheem, and Charles C. Onwunali. "Borrowing lenses from the West: Analysis of an African media representation of western nations." Journal of African Media Studies 14, no. 3 (September 1, 2022): 385–401. http://dx.doi.org/10.1386/jams_00084_1.
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This study considers the representation of western nations in Nigerian newspapers. It is conceived as a response to western media portrayal of African nations, which has received extensive research attention. The outcome of this substantial body of research points to a negative representation of developing nations, which are characterized by poverty, violence and instability. However, little or nothing exists on the counter-representation of western nations in the African media, and this is the focus of our research. To this end, we employ quantitative content analysis to identify the tone and theme of the representation of western nations in two newspapers based in Lagos, Nigeria. Our findings show that, although the tone of western representation in the Nigerian media is complex, it is largely negative, and the theme focuses on the political and global power of western nations. We contend that this pattern of representation reflects the existence of structural imperialism, particularly in the news reports of Nigerian newspapers, almost all of which were dubbed from international news agencies. This leads us to argue that the representation of western nations in Nigerian newspapers indicates the existence of borrowed lenses, with implications for the construction of knowledge on regional and global affairs.
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Ibrahim, Adamkolo Mohammed. "Theorizing the Journalism Model of Disinformation and Hate Speech Propagation in a Nigerian Democratic Context." International Journal of E-Politics 10, no. 2 (July 2019): 60–73. http://dx.doi.org/10.4018/ijep.2019070105.
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Since its political independence in 1960, Nigeria has been a partially united country. Nigerians have always regarded themselves as ‘us' versus ‘them.' This creates a fertile ground for the propagation of hate speech and disinformation. The Fourth Republic in Nigerian democracy, which triumphantly began in 1999, after 16 years of military rule is now in its 21st year. However, since the emergence of the Trumpian fake news era in 2016, the Nigerian democratic atmosphere has been polluted with more devastating hate messages and disinformation which, aided by the ‘supersonic' social media, threaten the nations hard-earned democracy. As the constitutional watchdogs of the society, journalists are tasked to cleanse the democratic atmosphere of the filths of disinformation and hostility. To help the journalists achieve this goal, this article proposes the Journalism Model of Disinformation and Hate Speech Propagation through a critical review of extant literature. Policy recommendations were offered at the end.
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Clement Emeka Akpang. "Nollywood and Churches’ Oriental Fantasies: Its Impact on Art Reception, Patronage and Expression in Contemporary Nigeria." Britain International of Humanities and Social Sciences (BIoHS) Journal 2, no. 2 (June 30, 2020): 594–602. http://dx.doi.org/10.33258/biohs.v2i2.272.
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The visual arts still suffer low reception and patronage in contemporary Nigeria as a result of an ongoing oriental stereotypical representation in Nollywood, the media and churches. This paper interrogates this problematic to address the subtle subversion of the arts that continues to grossly impede its development. Adopting the analytical tools of Content Analysis, this paper traces the origin of anti-art propagandism to missionary and colonial activities in Nigeria and establish its continues adverse propagation in Nollywood and modern churches. Findings from this paper conclude that the portrayal of visual arts in Nigerian movies as the instrument of dark practices and the further condemnation of the arts in churches as symbols of heathenism is responsible for the disdain towards the arts in contemporary Nigeria and responsible for its poor reception and patronage. The research contends, therefore, that both the media, Nollywood and churches must rethink their oriental fantasies about the arts because until that happens the anti-art culture inscribed in the consciousness of many Nigerians will continue to impede artistic progress and visual/aesthetic illiteracy.
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Alakija, O. B. "Living with difference: Ontological security and identification of second-generation members of the Nigerian diaspora in Peckham, ‘Little Lagos’, London." Journal of Arab & Muslim Media Research 14, no. 2 (November 1, 2021): 237–59. http://dx.doi.org/10.1386/jammr_00031_1.
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This article presents the impact of digital technologies and small media on the second-generation members of the Nigerian diaspora in Peckham (London, United Kingdom). Situated within the larger context of global trends, cultural production and commodification that have become central to contemporary identity articulation, the article argues that cultural production and consumption have become the site of creativity in negotiating multiple attachments for this second-generation offspring of the initial migrants in such a way that living with ‘difference’ has become a part of everyday diasporic experiences. The article shows how second-generation Nigerians in Peckham perform their diasporic identities around the popularity and the inclusion of Afrobeats music, Nollywood films and the representation of ankara clothing styles in the host society and in the global mainstream. It reveals the dialectic interaction between local cultures and global media by showing how digital technologies not only make it possible to connect across space and time but also aid the production of new identities. In contrast to the fear of the older migrants over their perception of non-involvement of young Nigerians in belonging to their homeland, a sense of patriotic pride is demonstrated by their offspring. Insights are drawn from seven-month ethnography of the Nigerian diaspora in Peckham, London. The findings suggest that the inclusion of local artefacts from Nigeria in the host society provides a sense of national pride for the born abroad children in their country of heritage.
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Apuke, Oberiri Destiny, and Bahiyah Omar. "How do Nigerian newspapers report COVID-19 pandemic? The implication for awareness and prevention." Health Education Research 35, no. 5 (October 1, 2020): 471–80. http://dx.doi.org/10.1093/her/cyaa031.
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Abstract This study examined media coverage of COVID-19 in Nigeria with attention to the frequency and depth of coverage, story format, news sources, media tone and themes. Four widely read newspapers were content analysed between February 2020 and April 2020. Focus was on Daily Sun, Vanguard, Daily Trust and Leadership. Results indicated that the Nigerian media performed well in terms of covering the pandemic, which in turn created awareness. However, the coverage was not in-depth as most of the reported stories were short and were predominantly straight news. It was also observed that the media cited more of the Nigeria Centre for Disease Control (NCDC) and government officials. Further findings disclosed that most of the stories were alarming and induced panic. Most common topics were coverage of cases in Nigeria, death rates and concerns about Nigeria’s preparedness. Public sensitization and education were sparingly covered. Ethics healthcare workers could adhere to received minimal attention. The media should focus more on sensitizing and educating the public on the necessary steps to take in curbing the virus. They should refrain from over usage of alarming and panic tone in presenting the stories of COVID-19 pandemic in Nigeria.
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Taiwo Stephen Fayose, Lanre Adebara, and Folashade Adeola Bolarinwa. "On the image promotion on social media by polytechnic students in Nigeria." World Journal of Advanced Research and Reviews 9, no. 1 (January 30, 2021): 188–97. http://dx.doi.org/10.30574/wjarr.2021.9.1.0009.
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The research examined the reasons polytechnic students join social media such as Instagram and what they intend to learn from celebrities on Instagram in order to have their ideal body image for self-esteem. The study identified different measures polytechnic students used to achieve desired body image and the level of psychological effect Instagram posts have on their body image. The analysis is based on the findings of a questionnaire survey carried out in two higher institutions in Nigeria (N=600). The results revealed Nigerian students are highly conscious of their body image (91.2%), they employed different measures to achieve their desired body image, the rate at which Nigerian students patronized products advertised on Instagram to acquire ideal beauty standard is relatively high (61.5%) and finally, level of psychological effect of Instagram posts on body image is approximately high (88%).
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Omenugha, Nelson Obinna. "The Utilization of Digital Platforms for Marketing in the Nigerian Entertainment and Media (E&M) Industry: Prospects and Challenges." Case Studies in Business and Management 5, no. 1 (June 2, 2018): 60. http://dx.doi.org/10.5296/csbm.v5i1.13240.
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The National Bureau of Statistics recently announced that the entertainment and media (E&M) industry in Nigeria recorded growth of 1.86% to 12.81%; contributing N54bn to the country’s GDP. The industry’s revenue is projected to reach an estimated $8.5bn in 2018, from $4bn in 2013, with internet as one of the key drivers (PwC report, 2016, p.14). This comes at a time when Nigeria’s economy has shrunk by 2.24% since 2015 and receded by 0.18% from the previous quarter. Therefore, this study unpacks the possibilities and challenges of the impact of e-marketing tools on the growth of the Nigerian E&M industry. E-marketing tools provide “a unique combination of powerful capabilities for marketers” (Parsons et al., 2015). E-marketing suitability for the E&M industry lies in its lower capital demand, and a convenient and online means of disseminating marketing messages across a heterogeneous population at an unlimited geographical space. E-marketing is a reality in Nigeria as a study by Mathew, Ogedebe & Ogedebe (2013, p. 549) shows that “Many Nigerians who used (sic) the internet as one form of communication or another are bombarded daily with advertisements of products and services from industries in the country.” This reality has brought a shift from mechanical to electronic and from analogue to digital; ultimately impacting the marketing realms. The internet enables these electronic/digital platforms; which marketers (E&M industry) and customers (content consumers) rely on to effectively reach and receive communication content and feedback respectively. However, this study examined the challenges that have possibly hindered the full realization of the e-marketing tools of the Nigerian E&M industry and noted among others; poor power supply and unreliable network infrastructure in the country. There is also an increased customer expectation, security, content copyright and privacy issues as well as the challenge of compliance demand in the industry as influenced by ever dynamic digital boundaries. There is a huge economic need for the Nigerian government to live up to its obligation and enhance power supply and boost network infrastructure. The Nigerian E&M industry needs to continually integrate different digital platforms to reach targets and attract more content consumers. Both the government and industry should increasingly learn and bring a global perspective that can help the nation adapt to the constantly changing digital environment.
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Sassetti, Francisca. "Social Media and Crowdsourced Election Monitoring." Politikon: The IAPSS Journal of Political Science 42 (September 16, 2019): 7–39. http://dx.doi.org/10.22151/politikon.42.1.
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With the rise of social media in Sub-Saharan Africa, citizen-led organizations in countries such as Kenya, Nigeria and Ghana have embraced crowdsourcing for domestic election monitoring, at a time when holding competitive elections has proven insufficient to ensure democratic elections. Yet, while existing literature focuses on the contrast between crowdsourcing and traditional monitoring, the effects of crowdsourced election monitoring on the transparency and quality of elections remain unaddressed. This paper makes a comparative analysis of elections in Nigeria from 2003-2015, framed within Sub-Saharan Africa, supported by a dataset of election monitoring deployments. Findings show that, in Nigerian elections where crowdsourcing was used, higher levels of election transparency were registered based on the introduction of the concept of participatory democracy and its practical application. This would, then, contribute to more peaceful and democratic elections. This research also sheds some light on the benefits of domestic election monitoring for citizen engagement.
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Omoera, Osakue Stevenson, Oluranti Mary Aiwuyo, John O. Edemode, and Bibian O. Anyanwu. "Impact of Social Media on the Writing Abilities of Ambrose Alli University Undergraduates in Ekpoma-Nigeria." GiST Education and Learning Research Journal, no. 17 (December 17, 2018): 59–80. http://dx.doi.org/10.26817/16925777.412.
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This article examines the impact of social media on the writing abilities of Nigerian youths in English, which is the language of mass communication in Nigeria. Deploying cultivation theory of the media, this study uses quantitative and qualitative methods to unpack the Nigerian youths’ opinions on the impact of the use of the new media of social networking platforms such as Facebook, WhatsApp, Instagram, etc., on their writing abilities, using undergraduates of Ambrose Alli University, Ekpoma-Nigeria as a study case. To do this, information is gathered through the use of 120 copies of a validated survey questionnaire. Additional information is garnered from in-depth interviews (IDIs) with lecturers from within and outside Ambrose Alli University and focused group discussion (FGD) with some students of the institution as well as the researchers’ direct observation of the issue under investigation. The study discovers that a majority of the youth adopt a certain option/brand of English which cannot be located within the matrixes of Standard English or even its Popular Nigerian English (PNE) variant which is called Pidgin English. Consequently, expressions such as ‘u’ for ‘you’ ‘gr8t’ for ‘great’, ‘ur/urs’ for ‘your/yours’, among other deviational patterns, have crept into their writing consciousness in classes and examinations, which make a lot of ‘sense’ in informal settings among the youths, but smacks of sub literacy in formal writing situations under which they are being trained. As well, shortened forms of words and phrases such ‘LOL’, ‘K,’ ‘IJNA,’ ‘Y’, etc., are common sights in their writings. This development can have serious implication for effective and efficient writing among Nigerian youths, especially in formal situations. The study suggests that because it has been demonstrated that effective and efficient writing can improve comprehension of content in any discipline, enabling students to practice analysis, synthesis, and other skills that constitute critical, creative, and even civic thinking, students should be encouraged to write effectively and efficiently as more writing equals more learning even in the age of the new media (social media). It advises that further studies should be carried out on the deviational patterns and shortened forms of English words and phrases which are commonly used by youths in Nigeria and elsewhere, with a view to possibly getting the ‘new words’ standardized by the relevant educational authorities to ensure uniformity in usage, and to keep pace with the dynamically trendy youth/social media culture.
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Omolabi, Ibrahim. "LANGUAGE, VISUAL IMAGERY AND CORONAVIRUS MOTIVATED HUMOUR ON THE SOCIAL MEDIA: A CRITICAL- SEMIOTIC STUDY." International Journal of Education Humanities and Social Science 05, no. 03 (2022): 193–207. http://dx.doi.org/10.54922/ijehss.2022.0399.
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The social media has witnessed a frenzy and influx of discourses from the broad street and world street because of the novel Coronavirus which has infected and killed many people world over. In Nigeria, the ways in which news of the virus is framed communicate ideological meanings which have a range of effects on the readers particularly on social media. Nigerians have taken the issue of Covid-19 pandemics as a form of humour so as to release their stress and tension of the agony which is relatively new. This paper therefore investigates humour that reflect the social, economic and health challenges in Nigeria shared through the social media in order to identify CMH as a form of humour through which real-life experiences of other people can be understood. Insights are drawn from Kress’ Critical Semiotic theory to analyse a total of ten (10) purposively selected humour on Coronavirus from social media, specifically Whatsapp and Facebook. The study found that the pictures are framed using both episodic and thematic framing. These frames are interlarded with pregnant ideological meaning(s) as to warn corrupt and inefficient leaders in Nigeria, particularly on health facilities in the country. Also, the paper concludes that humours do not only make people laugh, but also comment on certain societal maladies that finger the minds of Nigerian citizens.
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Opusunju, Michael Isaac, Murat Akyuz, and Ndalo Santeli Jiya. "Application of Simplex Method to Evaluate Advertising and Performance of Quoted Multinational Corporation in Nigeria." Nile Journal of Business and Economics 3, no. 7 (December 14, 2017): 3. http://dx.doi.org/10.20321/nilejbe.v3i7.117.
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The study evaluate advertising and performance of quoted multinational corporations in Nigeria using simple method in order to see if firm maximize their sale volume or not. The study use historical data from the period of 2000- 2009. The period is chosen because of the availability of the data. The population of this study included all the 16 quoted multinational corporations in Nigeria and 3 multinational corporations were selected. The use Q and M for windows to analysis the data and findings indicates that Nigerian Bottling Company, PZ and Unilever Plc maximize sales through the activities of advertising in various media in Nigeria. The study suggested that Nigerian Bottling Company, PZ and Unilever Plc should concentrated in their advertising programmes and also concentrated in developing a good product quality by ensuring that their products satisfy the needs and want of the host community. Nigerian Bottling Company and PZ should try to maximize sales through advertising but Unilever Plc should not maximized sales through advertising programmes. Nigerian Bottling Company and Unilever Plc should concentrate on profit after tax through advertising and PZ should realized that advertising can maximize profit after tax.
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AKINOLA, OLADIPUPO ABDULLAHI, OYELEKAN CHARLOTTE OYEBIMPE, and ADEDEJI BABATUNDE ADEWOLE. "THE INFLUENCE OF SOCIAL MEDIA ON TEACHING AND RESEARCH IN NIGERIAN HIGHER INSTITUITIONS." JOURNAL OF ADVANCES IN LINGUISTICS 7, no. 2 (October 16, 2016): 1192–97. http://dx.doi.org/10.24297/jal.v7i2.5154.
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Social media is a communication tool that was originally designed as a way for friends, family, or other groups of people to engage in discussions and interactions. They allow members to explore new opportunities and experiences. However, social media sites have now become an invaluable tool for teaching, learning and research at all levels of education most especially, in higher institutions. This paper therefore identifies different types of social media that are predominant in Nigeria and also examine different ways of using them to enhance teaching and research in Nigerian higher institutions.
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Onomake-McShane, U. Ejiro O. "Emerging Ties-Nigerian Entrepreneurs and Chinese Business Associates." Journal of Business Anthropology 8, no. 2 (November 14, 2019): 167–84. http://dx.doi.org/10.22439/jba.v8i2.5847.
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Africa-China relationships consists of various interactions between government officials, to large corporations, and individuals. This article examines the emerging relationship between Africa and China through the ethnography of a Nigerian entrepreneur who seeks to expand his business by selling to Chinese clients. Entrepreneurship is lauded in Nigerian society. China's increasing presence in the country is often presented as a positive economic opportunity for Nigerians, including entrepreneurs. This research highlights the complex nature of business relationships between Nigerian entrepreneurs and Chinese counterparts. To build trust and business ties, the entrepreneur highlighted manages his brand via social media, utilizes social capital, and taps into relatedness and kinship within Chinese business circles.
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Owoaje, Tolu, and Kadupe Sofola. "The Clamour for an End to Police Brutality: Satire Songs of the EndSars Protests in Nigeria." East African Journal of Arts and Social Sciences 3, no. 1 (April 7, 2021): 70–81. http://dx.doi.org/10.37284/eajass.3.1.315.
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The EndSars protests, which occurred in Nigeria in October 2020 employed a great deal of music, which include solidarity songs, popular music, and satirical songs. This article investigates the use of satirical songs in the EndSars protests. The protest, which recorded a massive turnout of protesters in October 2020 across major cities in Nigeria started several months on the social media, most especially Twitter, a microblogging website before it was finally taken to the streets. Anchored on the concept of social movement, it employs the use of participant observation and the social media platforms to gather data which were analysed using content analysis. Apart from being used to ridicule the Nigerian Police which has not engaged Boko-Haram terrorists but instead unleashes terror on harmless youths, satirical songs were used by protesters to express their long piled up anger at the Federal Government of Nigeria. This is due to several unfulfilled campaign promises, as well as the bad state of the nation’s economy which has contributed to the hike in price of food items and other essential commodities, coupled with the growing rate of unemployment. The Nigerian government should use the opportunity created by the massive protests to execute a thorough reform of the Nigerian security establishments and also engage youths more productively in order to enable them to contribute their quota to nation-building.