Journal articles on the topic 'Nigerian newspapers Press'

Gen. Sani Abacha took over from Chief Ernest Shonekan's interim government which was formed when Gen Ibrahim Babangida "stepped aside". On assumption of office, Abacha was faced with the imminent disintegration of the country caused by the annulment of the June 12, 1993 election, widely believed to have been won by the late businessman, Chief M. K. O. Abiola. Also, threatening the administration was the activities of the National Democratic Coalition (NADECO) both at home and abroad. The main objective of this study was to find out how the press covered Nigeria's foreign policy within 1993-1998. The study involved content analysis, historical and case study designs. The instrument for data collection included content analysis of newspaper contents library material related to the subject matter. The sampling technique used for the study is the purposive sampling, involving all the newspaper stories, features, opinion articles on the subject matter. The population included all newspaper stories published on Abacha’s regime within the period of 1993-1998. A total sampling size of 56 news stories, articles and features were selected purposively through the constructed weeks based on two days interval. Four national newspapers, namely, The Guardian, This Day, the Vanguard and the Post Express were used. From the findings of the study we concluded that press reports on the examined foreign policy did not make much impact on the outcome of these foreign policy issues since the military regime in power never wanted opposition or criticisms. Therefore, the regime went ahead to Isolate itself from main stream international politics and the press was helpless due to the fear of being gagged or proscribed as was the practice of the Abacha's administration. However, the press assumed a patriotic posture in her support for the regime's approach to Bakassi Peninsula dispute between Nigeria and Cameroun. Also the issue of peace keeping in the sub-region got the strong approval of the Nigerian press, even when a cross section of Nigerian citizens were skeptical about the regime interventionist policy in Sierra Leone and Liberia.

This study examines the coverage of the 2010-2011 Jos crisis in the largely under-studied Nigerian press. Using the dynamic framing perspective, this study focuses on how three influential newspapers portrayed the crisis during its four-month lifespan. Findings suggest that an event with multiple action points will produce different frame-changing patterns compared to an event with a single point of action. The findings are also discussed with reference to the unique media landscape in Nigeria.

The history of Islam in part of what is known today as Nigeria datesto about the loth Century. Christianity dates to the late 18th Century. Bythe middle of the 19th Century, when Nigerian newspapers began to appearon the streets of Nigeria, both religions had won so many followers and extendedto so many places in Nigeria that very few areas were untouched bytheir influence. The impact of both religions on their adherents not only determinedtheir spiritual life, but influenced their social and political lives aswell. It therefore became inevitable that both religions receive coverage frommost of the newspapers of the time. How the newspapers as media of informationand communication reported issues about the two religions is thetheme of this paper.Rationale for the StudyThe purpose of this study is to highlight the context in which such earlynewspapers operated and the factors that dictated their performance. Thisis because it is assumed that when a society faces external threat to its territory,culture, and independence, all hands (the press inclusive) ought tobe on deck to resist the threat with all might. Were newspapers used as verbalartillery and how did they present each religion? It is also assumed thatin a multireligious society a true press should be objective and serve as avanguard in the promotion of the interest of the people in general and notcreate or foster an atmosphere of religious conflict. The study also aims atfinding out whether the papers promoted intellectual honesty and fosteredthe spirit of unity particularly when the society was faced with the encroachmentof the British who posed a threat to their freedom, culture, economy ...

The Boko Haram conflict has inflicted untold hardship to the peace and society of the Northeast region in Nigeria and surrounding countries. Within the Nigerian front, the military has been mandated to engage the insurgents and bring them to submission. Opinions on the position of the media in helping the government to bring the conflict to a conclusion were divided as reports emerged that newspaper articles have caused low morale within the military during combat. This study employed content analysis on four Nigerian newspapers, Daily Trust, Premium Times, The Nation and Vanguard to investigate how military casualties were reported from 2014-2016. The research was based on the Framing theory of the press. Findings showed that 185 reports mentioned 33 military casualties. There were no images of military casualties found in any of the reports, where mentions of military casualties were predominantly found in the body and concluding parts of articles. The study found no evidence to support the claim that media reports were to blame for soldiers not being able to confront the Boko Haram insurgents. This study recommends cooperations between the media and military to coordinate efforts to end the conflict.

This study seeks to address the need for diversity in covering environmental issues given that they are multi-dimensional. Journalists have the responsibility of determining what contents are hyped in the media, by so doing they influence audiences’ reaction to issues. Thus the agenda setting theory of the media was used as the framework for this study as it helped explain why the press emphasizes certain environmental issues over others. Content analysis was employed to analyze four leading Nigerian newspapers to determine their priorities in covering environmental issues. It was found that despite the much pressing local problems like waste disposal/management, pollution, deforestation, open defecation, poor urban planning, nature conservation, loss of biodiversity, over logging etc, the Nigerian press devotes much attention to climate change/global warming coverage. This seems to be a misplaced priority as Nigeria is said to contribute less than one percent of carbon emission that causes global warming. This study argues that while it is necessary to report climate change, it should not be at the expense of more pressing local issues that the citizens have to contend with in their daily living. There is therefore need to devote ample spaces and time to these local issues otherwise the coverage of environmental issues in Nigeria will be akin to the concept of “Afghanistanism” where the local media approach issues from the international perspective while dealing with such issues myopically from the local angle.

Abstract:While Nigeria has a vibrant press media landscape, freedom of the press is only rated as “partly free” by Freedom House, mostly due to political influences on reporting. Yet the extent to which these influences affect the quality of reporting remains insufficiently investigated. We address this gap by analyzing how three newspapers with different political affiliations report on conflict in the run-up to the 2015 elections. Our analyses indicate that biases in reporting are generally limited, and that while political pressures are real, they are most evident in editorial choices.

It is very obvious that newspapers do not just report news, make known governmental policies or educate people on the happenings in societies among other things (Ogazie 2012). It however, serves as a watch dog in society. As the press beams its search light on the activities of government through its reportage, the public is made to participate in the process of governance and at the same time, aligns the governed to come to terms with the state of the nation. In a pluralistic nation like Nigeria where the heterogeneous populace is exposed to diverse media content, senders of information, especially those of the print media, convey socio-political, economic, educational coupled with religious messages in a unique, blunt, creative but satirical manner without naming names. This paper asserts that this unique function is best left at the door step of the editorial cartoonists who through their metaphorical codification sketches, drawings or impressions, tell a verisimilitude tale of the state of the nation. Through content analysis of selected cartoons in New Telegraph Newspaper, the paper concludes that editorial cartoons can be seen as a viable and powerful reflective medium via which national issues are raised in an imaginary court for public debate and as such erect a positive signpost towards reconstructing, developing and sustaining the polity for the betterment of all.

This paper examined how political elites have excluded a number of people from partisan politics, and discussed the effect of the domineering role of political elites on good governance in Oyo state, Nigeria. The paper also examined the challenges that politics of exclusion pose on good governance in the study area. The study adopted primary and secondary data. For the primary data, in-depth interviews were conducted with ten purposively chosen respondents which comprised of former and serving lawmakers, party chairman, local government chairman, a labour leader, member of a social cultural group, and a serving commissioner. The secondary data was sourced from journal articles, books, newspapers and online publications. The primary and secondary data were content analyzed. The study found that political elites used the electorate to achieve their selfish political agenda; politics of exclusion is responsible for the poor participation of the people in partisan politics, undermining of democratic principles, and breeding of political violence in Oyo state, Nigeria. The study recommended that the Nigerian youths need to be more assertive to demand for accountability from political actors; while political elites should learn to do away with selfish interests. In addition, rule of law, freedom of the press and independence of the judiciary must be upheld in the country.

The Nigerian Press in its 156 years of existence from the Reverend Henry Townsend days has been enmeshed in politics and is in fact insoluble from it like Siamese twins. From its debut in November 23rd 1859 with “Iwe Iroyin fun Awon Ara Egba ati Yoruba” (Newspaper for the Egbas and Yorubas) the press has taken centre stage in matters affecting all spheres of individual life and collective existence including religion, education, economy and politics among others. Thenewspaper was actually noted to have educated the growing publics about history and politics of the time. The growth in media has given room for political parties to reach larger groups of constituents, and tailor their adverts to reach new demographics. Unlike the campaigns of the past, advances in media have streamlined the process, giving candidates more optionsto reach even larger group of constituents with very little physical efforts. Political advertising is a form of campaign used by political parties to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign and the main aim is to sway the audience one way or the other. Political advertisements involve the use of advertising campaigns by politicians to bring their messages to the masses or the electorates in order to explain policy, inform citizens and connect people to their leaders. It is a form of campaigning by political candidates to reach and influence voters through diverse media (including web based media). Politics on the other hand has to do with activities involved in getting and using power in public life, and being able to influence decisions that affect a country or a society. Thus political advertisement in the context of this study are strategically placed information deliberately informing the populace or making public activities or personalities as well as political parties and ideologies in order to get and use power by placing such information in the newspapers. The Punch, The Guardian, Vanguard and Daily Trust were purposively selected for the study investigating prominence of political advertisements featured before, during and after the elections; contents as the pictures, logos, texts, and languages majorly used in the political advertisements; and adversarial or the slants/directions of the March 28th Presidential and April 11th 2015 Assemblies Elections.Content categories include language, logo/icon/symbols, issue/personality/event/activity, visuals/pix, size, colour, political ideology among others. The study reveals that political adverts were prominent in the newspapers during the six-month period with the dominance of full page adverts, mostly inside-page adverts, aspirant-filled pictures, PDP-dominated and coloured adverts, largely favourable and friendly adverts with rational appeal going before testimony appeals. It further shows that Punch closely followed by Guardian had the highest adverts, while PDP and APC dominated the political landscape with low presence of adversarial contents. The study recommends more ethical monitoring of political adverts as well as the de-commodification of newspaper contents.

Newspapers have the potential to take a leading role in AIDS education in Africa. With their relatively small circulations, they mainly reach educated urban citizens, a population particularly hard hit by the epidemic. This study reports findings of a content analysis of AIDS coverage of government owned newspapers in Senegal, Togo, Nigeria, Uganda and Kenya. Although most papers have printed educational articles, they have undertaken only a very minor role in any national effort. Coverage has tended to reflect government reaction, usually moving through stages of denial, scapegoating and blame before responding constructively to the epidemic. African countries surveyed are still largely engaged in epidemiological response to the epidemic; widespread education has not yet occurred. Newspapers have not yet fulfilled their potential as educational media.

The proposition that an independent press can play an extremely positive rôle in focusing attention on, and directing a response to, a food-crisis situation has been put forth by Amartya Sen, who has attempted to explain differential successes in preventing famines partly on this basis,1 supported convincingly in the Indian context by N. Ram,2 editor of the influential newspaper, The Hindu (Madras). As a contribution to the evidence in favour of this proposition, and its relevance to Africa, this article examines the contribution made by one newspaper during 1973–1974 in mediating the public and governmental response to the famine which struck the north of Nigeria.

Therewas a close and continuing relationship between the press and nationalist politics in colonial British West Africa which acquired a new dynamic towards the end of World War II. As the imperial impluse faltered, a younger, more radical African leadership appeared which saw newspapers as a means of carrying their message to a wider political class than that addressed by the relatively conservative pioneers. It had for some time been true that ‘The spontaneous expression of grievances, against this tax or that bureaucratic decision, was built up by a handful of…journalists into a generalized protest against the fact of British authority.’1Now movers and shakers like Nnamdi Azikiwe in Nigeria and Kwame Nkrumah in the Gold Coast began to use the press in a frontal assault on their colonial régimes. Couched in terms ‘verging on joyful vituperation’, newspapers reached out beyond the elite of the cities to rural opinion leaders and the urban poor.2

Abstract:This article takes an introductory excursion into newspaper sources for researching Nigerian children's history during the colonial period by analyzing and describing items including news, editorials, stories, photos, advertisements, columns, debates, features, and letters among others. It situates these newspaper sources within the context of the circumstances under which they were produced and the prevailing politics of identity, gender, and agency, on the one hand, and the interaction between the forces of “tradition” and “modernity” on the other. Instead of approaching children's experience from the well-established stand-points of disease, violence, delinquency and crime, this paper examines the following areas: children and education; children and motherhood; and children as consumers. These uncharted areas of Nigerian children's history render alternative and useful perspectives on agency and the centrality of childhood to colonial state's ideas of progress, civilization, modernity, and social stability.

This study offers the first systematic analysis of the impact of press-state relations, or media systems, on the HIV/AIDS news agenda in African news coverage. The premise is that media systems play a determining role in the degree to which journalists can independently advocate for social change when covering HIV/AIDS. Drawing on comparative research, four sub-Saharan countries were categorized into two media systems: Contained Democratic (South Africa, Nigeria) and Repressive Autocratic (Zimbabwe, Kenya). A sample of HIV/AIDS stories (n = 393) published from 2002–2007 in each country's leading Anglophone newspaper was content analyzed. Across all coverage, the topic of social costs was framed more for the responsibility borne by nongovernmental agents than governmental agents. In Contained Democratic media systems, however, story emphasis shifted toward government agents taking responsibility for addressing the social costs of HIV/AIDS. Prevention campaigns were framed more as progress than decline across all newspapers; however, campaigns were reported as being more efficacious in Contained Democratic systems than in Repressive Autocratic systems. No impact of media system on framing of medical developments was found. Results show the value of comparative analysis in understanding the agenda-setting process: with greater emphasis on positive efficacy and government initiative, the news agenda in Contained Democratic media systems can facilitate stronger positive societal-level responses than the news agenda in Repressive Autocratic media systems.

The electoral process in Nigeria is now more dynamic than in earlier years because of the nature of competitions among politicians. In a bid to sell candidates and woo voters, political parties engage in election campaigns during which statements are made. Campaigns ought to address issues of public importance, but in some instances the comments are mere expressions of personal sentiments. The press is not just the fourth estate of the realm but also the voice of the people to report issues for voters’ enlightenment. This paper examined newspaper coverage of issue-based political statements and campaigns in Nigeria’s 2019 electoral process. Two theoretical frameworks for the study were Agenda Setting Theory and Development Media Theory. The study was both quantitative and qualitative, covering newspaper reports from two national dailies, Vanguard and The Punch. A total of 76 editions were studied using the content analysis research design, with quoted statements buttressing the argument. The data were presented with frequency tables and analysed through simple percentages. There were 116 reports on the subject in the dailies. The paper found out that while there were coverage over some national issues like restructuring, security, corruption, economy, and electricity, the greater volume of political statements were not issue-based. There is the need for the press to pay less attention on matters that would not serve to educate voters adequately. The study recommends that the press use the editorials to canvass for issue-based comments. The study also contributed to knowledge as the seminal analysis of political statements in 2019 general elections.

In contemporary times, democracy has become the political buzzword and, indeed, the basic acceptable form of government with the emergence of liberalism which links democracy with freedom, consent, and political and legal equality. The mass media – which include newspapers, radio and television – play a prominent role in governance and democratic sustainability of any state. In fact, it is a truism that the media serve as the watchdog of governmental activities, ensuring that quality information with which the governed can hold their leaders accountable is made available. The mass media were actively involved in the struggles against colonialism and military rule, as well as the eventual restoration of democratic government in Nigeria. However, in Nigeria, the mass media are fast becoming a pawn in the hands of the government and party in power in particular, and are found in conspiracy with the political elite class in general. This article takes on the contributions of the mass media to effectual democracy in Nigeria. Using agenda setting theoretical framework, it x-rays the effectiveness and shortcomings of the media in delivering on its mandate as the fourth estate of the realm towards ensuring that democratic practices in Nigeria produce the intended result of promoting good and inclusive governance. The paper adopts qualitative research design with data drawn from secondary sources only. It equally uses descriptive and content data analysis. It is found that the mass media have indeed been the middlemen in entrenching democracy in Nigeria but these efforts are being undermined by pecuniary, ownership, political and structural-institutional influences. It is concluded that while the mass media strive to ensure the general inclusion of the populace in the process of governing which fulfills a core democratic tenet, they can do more to overcome the challenges. Among other things, this paper recommends that the government should be deliberate in guaranteeing the freedom of the press to allow for free transmission of information between the government and the people without fear or favour, and likewise, the press should be professional, objective, critical and independent in their reportage, embracing the virtue of investigative journalism.

We have no way of knowing when the first migrant from present-day Lebanon arrived in West Africa. Some amongst the Lebanese of Dakar still clung in the 1960s to tales ofa man, known only by his first name — 'Isa — who had landed in Senegal a century earlier (Cruise O'Brien 1975: 98). Others told ofa group of young men — Maronite Christians from the craggy escarpments of Mount Lebanon — who had found their way to West Africa some time between 1876 and 1880 (Winder 1962:30()). The Lebanese journalist 'Abdallah Hushaimah, travelling through the region in the 1930s, met in Nigeria one Elias al-Khuri, who claimed to have arrived in the colony in 1890 (Hushaimah 1931:332). The Dutch scholar Laurens van der Laan, combing in the late 1960s through old newspapers in the reading rooms of Fourah Bay College in Freetown, found the first mention of the Lebanese in the Creole press of Sierra Leone in 1895 (van der Laan 1975: l).

Opening ParagraphFrom the time when I first became entangled with the Third World, in the late 1950s and early 1960s, I have been fascinated by those contemporary ways of life and thought which keep growing out of the interplay between imported and indigenous cultures. They are the cultures on display in market places, shanty towns, beer halls, night clubs, missionary book stores, railway waiting rooms, boarding schools, newspapers and television stations. Nigeria, the country I have been most closely in touch with in an on-and-off way for some time, because of its large size, perhaps, offers particular scope for such cultural development, with several very large cities and hundreds if not thousands of small and middle-size towns. It has a lively if rather erratic press, a popular music scene dominated at different times by such genres as highlife, juju and Afro-beat, about as many universities as breweries (approximately one to every state in the federal republic), dozens of authors published at home and abroad, schoolhouses in just about every village, and an enormous fleet of interurban taxicabs which with great speed can convey you practically from anywhere to anywhere, at some risk to your life.

The circumstances of birth and the political setting contribute significantly to the nature, roles and effectiveness of a mass medium. The birth of the Nigerian press, in an era of contentious colonial rule and heightened missionary activity, for example, produced newspapers that were essentially a combative and indomitable anti-colonial force. Furthermore, the Nigerian press was propelled by historical circumstances to become a strong but improbable supporter of military rule until 1998 when it began to promote democracy. Although Australia was, like Nigeria, a British colony, its history had a different effect on the growth, values and direction of its press. The paper will argue that the significant similarities and differences between the Australian and the Nigerian journalism can be attributed to the history of the press in these countries.

This study investigated the influence of newspaper framing of Covid-19 pandemic on readers’ perception of the virus. The thrust of the study was to ascertain whether the way newspapers select, package and present news stories on the novel Coronavirus affected the way readers of Daily Sun, Vanguard and National Light newspapers in Awka Metropolis view the virus. Specific objectives of the study are among others to: access the patterns of frames used in reporting stories on Covid-19; ascertain respondents’ frequency of exposure to newspaper reports on COVID-19; know whether the way newspapers report COVID-19 pandemic creates the desired awareness against the spread of the virus; ascertain respondents’ perception of newspaper reportage of COVID-19; find out whether the way newspapers select, package and present (frame) stories on COVID-19 influenced respondents’ views about the virus. The study was anchored on agenda setting theory. The mixed research design was adopted in carrying out the study. This entails using both the survey and content analysis methods. For the survey method, 386 respondents were selected from the projected population of Awka Metropolis. For the content analysis method, 264 editions were randomly selected from the three select newspapers Findings from the study revealed among others that: seven patterns of frames were used in reporting stories on Covid-19 by the three select newspapers within the period of the study; a more than two-thirds majority of the respondents had high exposure to newspaper reports of COVID-19; majority of the respondents accede that the way newspapers report stories on COVID-19 creates awareness against its spread; majority of the respondents had positive perception on newspaper reportage of COVID-19 and finally, majority of the respondents accede that the way newspapers report COVID-19 influenced the way they view the virus. The study concludes among others that way the media frame issues has the ability to influence audience perception of a particular event and that selection and packaging of the novel Coronavirus enjoys positive reactions in the media. The study recommends among others that: that the Nigerian press should endeavour to select appropriate news angles in reporting public health stories to stem the tendencies of creating rumours and misinformation. This also has the benefit of causing the polity to trust the media in their interpretations of health situations.

The issue of public accountability no doubt remains an important factor in both private and public spheres of Nigerian society. It has not only generated much controversy but has been pointed out as one of the factors in Nigeria’s twisted political and economic development. As with other social values, the extent public accountability is realised in a society may depend a lot on how much the media put it in public agenda. Therefore, this study investigates how Nigerian newspapers have covered public accountability issues in the last six months of President Muhammadu Buhari’s administration. Situated within the agenda setting theory, the researchers adopted content analysis as their study design sample of 48 editions of The Guardian and Daily Trust (24 editions) were selected. Analysis was quantitative using simple percentages. Findings showed that Nigerian newspapers gave frequent coverage to public accountability-related issues and that they gave prominence to these issues. It was also established that the newspapers did not give depth to most of their reports on public accountability-related issues and that the papers were more reactive than pre-emptive in their coverage of such issues. The study concluded that there is still need for improvement in the press coverage of issues of public accountability, particularly by placing more importance on investigative journalism in approaching such sensitive reportage.

Although the Nigerian government appears committed to improving maternal and child healthcare (MCH), studies consistently show high maternal and child mortality in the country. Studies have also shown that a lack of awareness about symptoms and their severity prevents women from seeking medical attention until complications arise. The media can help address these issues by enlightening and empowering the public with relevant information. Unfortunately, even when published, critical information (about MCH) are usually buried in statistics and within ‘authority interviews’ which may not attract the attention of the target audience or provide them with the relevant information they need to protect the lives of women and children during pregnancy and childbirth. This study presents results from a content analysis of MCH-related contents in four national newspapers for a 12-month period and also interviews with ten health editors about the coverage of MCH-related issues in the Nigerian press. Major findings are that health journalists use statistics and stakeholder interviews mainly in producing health contents in the press because cultural ideologies around secrecy/silence about MCH experiences, the fatalistic acceptance of unfavourable outcomes as destiny, as well as patriarchy, have consistently discouraged women (and men) from sharing their MCH experiences in the media. The study recommends that the media should avoid the sensationalisation of MCH experiences to encourage more people to share their stories. This is because including the positive and challenging experiences of individuals in MCH-related contents in the media provides the human-interest angle that can increase readership of health contents, thus empowering citizens with the information they need to get adequate care and also seek redress when such care is denied.

Ethnic interest groups constitute influential actors in Nigeria’s sphere of political engagement and public discourse generally. These groups, like other social actors, largely rely on mass media to be seen and heard, and the way media report them tends to shape public perception and engagement with the groups. Therefore, this paper examined press coverage of ethnic interest groups in Nigeria. Situated within the framework of agenda setting and framing theories, the study was designed as a content analysis. Four national dailies –Daily Sun, Vanguard, The Nation and Daily Trust – were purposively selected between May 29, 2015 and May 29, 2017, while 432 editions (108 issues for each paper) were selected. Findings showed that newspapers gave frequent and prominent coverage to ethnic interest groups in Nigeria. Reports on the groups revolved mainly around advocacy and antagonistic communication from the groups. The reports were slanted to favour ethnic groups of the respective owners. The study concluded that the continued visibility enjoyed by ethnicity-related issues in the sphere of public discourse in Nigeria may be partly explained by the frequent and prominent coverage given to them by newspapers, and that newspapers’ slanting of their reports in favour of ethnicity of their owners underscores their role in reinforcing ethnic consciousness and divisiveness in Nigeria as found by several previous studies. The study recommended, among others, more efforts by the press towards objectivity and non-sensationalism in their reportage of ethnicity.

According to media conglomerate CNN, John Lennon and Yoko Ono’s peace crusade began in 1971. CNN’s on-line news group Showbiz on June 22, 1997 frames John and Yoko’s campaign for peace: “Former Beatle John Lennon was honoured posthumously Friday for his contributions to world peace at a star-studded ceremony in London for the 22nd Silver Clef awards. Lennon’s song “Imagine” has been a leading anthem for the peace movement”. This is a rather limited selection that overlooks a number of earlier (and more radical) possibilities in the Lennon-Ono musical arsenal. A 1969 article in Newsweek entitled “The Peace Anthem” records the phenomenal success of “Give Peace a Chance” in mobilizing the protesting masses against the war in Vietnam. Newsweek relates how “Chance” became the chant for anti-war protestors in Washington on November 15, 1969. On that day, 250,000 marchers demonstrated at the American nation’s capitol for a Moratorium to stop the fighting in Vietnam. Led by folk singer Pete Seeger, the crowd was swept up in the endless repetition of the Lennon dictum, “All we are saying is give peace a chance.” When Lennon tuned into the signals from Washington, he dubbed it one of the “biggest moments of my life” (Wiener 97). Dodging the immigration authorities that would not let John and Yoko physically into the United States, John and Yoko’s anti-war signals had been transmitted over the border from the “Bed-in” in Montreal where the song originated, to rally the masses marching on the mall in Washington. The story concluded: “The peace movement had found an anthem” (Newsweek 102). “Give Peace a Chance”—and the Vietnam War against which it raised its voice—have been deleted from CNN’s selective memory. Its brand of political dissent and anti-war activism does not fit the rubric of a 90’s Showbiz column. Yet, this is how the avant-garde performance artist and the hippie rock and roller conceived their peacemaking efforts—as the invasion and intervention of “showbiz” and media hype into the space of mass politics. In their fight for peace, the newly wed John and Yoko staged a series of art and media events in the form of interviews, songs, ads, concerts, demonstrations and happenings. Many of these media-savvy events took place in Canada in 1969. For example, John and Yoko’s The Plastic Ono Band played Varsity Stadium in Toronto in September at the concert known as “Live Peace” which included performances of “Give Peace a Chance” and Yoko’s intense lament “John, John (Let’s Hope for Peace).” With these events, Yoko’s avant-garde strategies of Fluxus and Conceptual art combined forces with John’s energies of rock and roll rebellion to forge a program of media activism and political dissent. Biographer Jon Wiener recalls that John and Yoko’s anti-war campaign represented a new chapter in New Left politics and its relation to mass media. Rather than reject newspapers and TV as “exclusively instruments of corporate domination,” John and Yoko sought “to work within the mass media, to use them, briefly and sporadically, against the system in which they functioned” (89). Umberto Eco pointed to this in his 1967 essay “Towards a Semiological Guerrilla Warfare,” suggesting that “the universe of Technological Communication” (i.e., mass media) be patrolled by “groups of communications guerrillas” who would engage in “future communications guerrilla warfare” to restore a critical dimension involving “the constant correction of perspectives, the checking of codes, and the ever renewed interpretation of mass messages” (143-144). Eco’s formulation provides a possible frame of reference for John and Yoko’s media war and their series of events countering, checking and, to quote Yoko, “criticizing the establishment” and its pro-war propaganda (Giulano 71). The 1969 “Bed-Ins” were media events that used the publicity around John and Yoko’s honeymoon as a lure for the press to report on their anti-war campaign. The first took place in Amsterdam in late March and John and Yoko staged a second honeymoon in Montreal in late May. As non-stop salespeople for their peace product, John and Yoko gave ten hours of press interviews every day invoking the media maxim that repetition induces belief. Blurring art and life, the “Bed-Ins” illustrate the strategies of happenings and Fluxus performance at the heart of Yoko’s aesthetic. At the Amsterdam press conference, Yoko framed their work as an avant-garde performance piece electrified by mass communications media. “Everything we do is a happening. All of our events are directly connected with society. We would like to communicate with the world. This event is called the ““Bed Peace”, and it’s not p-i-e-c-e, it’s p-e-a-c-e. Let’s just stay in bed and grow hair instead of being violent” (Giulano 46). The word plays of “Bed Peace” and “Hair Peace” pasted above their nuptial bed appealed to both Yoko and John’s punster sensibilities, their express aim being to play the world’s clowns for peace and mobilize the subversive power of laughter. The “Bed-Ins” must be situated against the background of the sit-ins on American college campuses at that time of anti-Vietnam war protests. Indeed, John referred to the event as “the bed sit-in” showing that this connection was in his mind. The direct links to the student revolt were further underscored in the telephone exchange between John and Yoko in Montreal and the rioters in People’s Park in Berkeley when Lennon played peace guru, encouraging the demonstrators to avoid violence at all costs (Wiener 92-93). Around the same time, John and Yoko also began their playfully named “Nuts for Peace” campaign by sending acorns to fifty heads of state and asking them to plant them as a symbolic gesture for peace. Another John and Yoko media blitz took over billboards as the sites to wage communications guerrilla warfare. When asked at a press conference to explain the “War is Over Poster Campaign”, the peace PR man stated: “It’s part of our advertising campaign for peace” (Giulano 83). This particular aspect of the media war recalls the international dissemination of the poster “War is Over! If You Want It. Happy Christmas from John and Yoko” in twelve urban centres. Since the mid-sixties, Beatle John had been delivering promotional peace and good will messages on vinyl to his fans at Christmas. In 1969, he and his new partner in art prepared a visual Christmas card using public space to blur the boundaries between art, activism, and advertising. The glaring headline stated the fantasy as if already fulfilled (War is Over!). This was followed by the empowering call to mass action reminding the viewer of what was needed to attain the goal (If You Want It). To kick off the campaign, the international peace politicos gave a “Christmas for Peace” charity concert in London for the United Nations Children’s Fund. When asked about the costs of the poster, Lennon sidestepped the issue, saying he didn’t want to think about it, but joking, “I’ll have to write a song or two to earn me money back” (Giulano 83). The critics attacked this statement as evasive and not willing to own up to how the promoters were direct beneficiaries of the marketing of peace. Rather than focusing on how this campaign would afford free publicity to John and Yoko and promote further demand for their products, Lennon focused on extensive outlays of capital. This recalls another rather hostile exchange at a November 1969 press conference having the look of an all-out media war on the occasion of Lennon returning his M.B.E. Medal of Honour to the Queen. Lennon’s letter read in part: “Your Majesty, I am returning this M.B.E. in protest against Britain’s involvement in the Nigeria-Biafra thing, against our support of America in Vietnam, and against ‘Cold Turkey’ slipping down the charts” (Wiener 106). Numerous critics sought to deflate Lennon’s claim that this was an act of political protest in the fight for peace, characterising it as a mere self-serving publicity stunt for his latest single. John: “Well, we use advertising.” Reporter: “You’re an advertisement.” John: “Will you shut up a minute!” (Giulano 109) In the heat of exchange, Lennon breaks his cool at the reporter who underscores that there is no way to differentiate between the use of advertising to promote peace and to promote John and Yoko. This concurs with Graeme Turner’s argument in Fame Games that “the celebrity’s ultimate power is to sell the commodity that is themselves” (Turner 12). At the point that would convert this speaking subject into a walking advertisement, the hippie peacenik snaps and reveals a violent temper not befitting someone who would follow Gandhi’s way of non-violence. Engaging with the mass media, John and Yoko’s media war packaged and promoted their peace product as art and advertising, as information and entertainment, as a discourse of political dissent and of self-promotion. With a slogan like “War is Over! If You Want It,” these two media warriors supplied youth culture at the end of the 60’s with the peace product and process that was lacking. Their consuming images and anthems anticipated the “collusional critique” of eighties art and its appropriation of media images that function as “both critical manifesto and the very commodity it critiques” (Sussman 15). In this case, John and Yoko’s media war provided a critique of the official war program while capitalizing upon the very commodity against which war had been declared. For if John seriously wanted to “make peace big business for everybody” (Newsweek 102), this could be achieved only in a parasitic relationship with a war economy making John and Yoko both peace prophets and profiteers. But even if one acknowledges the profit motive in the peace campaign—and this assumes that John was not misappropriated as a “peace capitalist” by the establishment press—there was something else fluxing up the media machine and the war program. John and Yoko understood how their star power and international celebrity gave them a privileged and almost unlimited access to a mass media that wanted to soak up their Pop star aura to satisfy its own instrumentalist agenda. The press and the public wanted John and Yoko, and these two media stars fed this desire and then some. They complied with the pop star demand, but spiked it with the dangerous supplements of political dissent and subversive humour. They fed this desire with a feedback loop and interventionist strategy, with an anti-war army surplus provided at no extra charge. The year 1969 concluded with another savvy media event that lent John and Yoko’s media war more political credibility and gave the American establishment something they had not bargained for: a photo-op and peace dialogue with Prime Minister Pierre Trudeau of Canada. Once again, John and Yoko’s media war had added an extra twist and an extra shout that the war programmers would have preferred not to hear, the message “War is Over (If You Want It!)” and “War is Over” whether they wanted it or not. Imagine that. Works Cited “The Peace Anthem,” Newsweek, December 1, 1969. Eco, Umberto. Travels in Hyperreality, San Diego, CA: Harcourt Brace Jovanovich, 1987. Giulano, Geoffrey and Brenda. The Lost Lennon Interviews, Holbrook, MA: Adams Media Corporation, 1996. Sussman, Elizabeth. On the Passage of a Few People Through a Brief Moment of Time: The Situationist International 1957-1972, Boston: M.I.T. Press and Institute of Contemporary Art, 1989. Turner, Graeme, Frances Bonner and David Marshall. Fame Games: The Production of Celebrity in Australia, New York: Cambridge University Press, 2000). Wiener, Jon. Come Together: John Lennon in His Time (New York: Random House, 1984). Links http://www.cnn.com/SHOWBIZ/9706/21/lennon.award Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Kaplan, Louis. "“War is Over! If You Want It”" M/C: A Journal of Media and Culture 6.1 (2003). Dn Month Year < http://www.media-culture.org.au/0302/06-warisover.php>. APA Style Kaplan, L., (2003, Feb 26). “War is Over! If You Want It”. M/C: A Journal of Media and Culture, 6,(1). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0302/06-warisover.html

What strikes me about the habits of the people who spend so much time on the Net—well, it’s so new that we don't know what will come next—is in fact precisely how niche in character it is. You ask people what nets they are on, and they’re all so specialised! The Argentines on the Argentine Net and so forth. And it’s particularly the Argentines who are not in Argentina. (Anderson, in Gower, par. 5) The preceding quotation, taken from his 1996 interview with Eric Gower, sees Benedict Anderson reflecting on the formation of imagined, transnational communities on the Internet. Anderson is, of course, famous for his work on how nationalism, as an “imagined community,” gets constructed through the shared consumption of print media (6-7, 26-27); although its readers will never all see each other face to face, people consuming a newspaper or novel in a shared language perceive themselves as members of a collective. In this more recent interview, Anderson recognised the specific groupings of people in online communities: Argentines who find themselves outside of Argentina link up online in an imagined diaspora community. Over the course of the last decade and a half since Anderson spoke about Argentinian migrants and diaspora communities, we have witnessed an exponential growth of new forms of digital communication, including social networking sites (e.g. Facebook), Weblogs, micro-blogging (e.g. Twitter), and video-sharing sites (e.g. YouTube). Alongside these new means of communication, our current epoch of globalisation is also characterised by migration flows across, and between, all continents. In his book Modernity at Large, Arjun Appadurai recognised that “the twin forces of mass migration and electronic mediation” have altered the ways the imagination operates. Furthermore, these two pillars, human motion and digital mediation, are in constant “flux” (44). The circulation of people and digitally mediatised content proceeds across and beyond boundaries of the nation-state and provides ground for alternative community and identity formations. Appadurai’s intervention has resulted in increasing awareness of local, transnational, and global networking flows of people, ideas, and culturally hybrid artefacts. In this article, we analyse the various innovative tactics taken up by migrant youth to imagine digital diasporas. Inspired by scholars such as Appadurai, Avtar Brah and Paul Gilroy, we tease out—from a postcolonial perspective—how digital diasporas have evolved over time from a more traditional understanding as constituted either by a vertical relationship to a distant homeland or a horizontal connection to the scattered transnational community (see Safran, Cohen) to move towards a notion of “hypertextual diaspora.” With hypertextual diaspora, these central axes which constitute the understanding of diaspora are reshuffled in favour of more rhizomatic formations where affiliations, locations, and spaces are constantly destabilised and renegotiated. Needless to say, diasporas are not homogeneous and resist generalisation, but in this article we highlight common ways in which young migrant Internet users renew the practices around diaspora connections. Drawing from research on various migrant populations around the globe, we distinguish three common strategies: (1) the forging of transnational public spheres, based on maintaining virtual social relations by people scattered across the globe; (2) new forms of digital diasporic youth branding; and (3) the cultural production of innovative hypertexts in the context of more rhizomatic digital diaspora formations. Before turning to discuss these three strategies, the potential of a postcolonial framework to recognise multiple intersections of diaspora and digital mediation is elaborated. Hypertext as a Postcolonial Figuration Postcolonial scholars, Appadurai, Gilroy, and Brah among others, have been attentive to diasporic experiences, but they have paid little attention to the specificity of digitally mediated diaspora experiences. As Maria Fernández observes, postcolonial studies have been “notoriously absent from electronic media practice, theory, and criticism” (59). Our exploration of what happens when diasporic youth go online is a first step towards addressing this gap. Conceptually, this is clearly an urgent need since diasporas and the digital inform each other in the most profound and dynamic of ways: “the Internet virtually recreates all those sites which have metaphorically been eroded by living in the diaspora” (Ponzanesi, “Diasporic Narratives” 396). Writings on the Internet tend to favour either the “gold-rush” mentality, seeing the Web as a great equaliser and bringer of neoliberal progress for all, or the more pessimistic/technophobic approach, claiming that technologically determined spaces are exclusionary, white by default, masculine-oriented, and heteronormative (Everett 30, Van Doorn and Van Zoonen 261). For example, the recent study by Ito et al. shows that young people are not interested in merely performing a fiction in a parallel online world; rather, the Internet gets embedded in their everyday reality (Ito et al. 19-24). Real-life commercial incentives, power hierarchies, and hegemonies also get extended to the digital realm (Schäfer 167-74). Online interaction remains pre-structured, based on programmers’ decisions and value-laden algorithms: “people do not need a passport to travel in cyberspace but they certainly do need to play by the rules in order to function electronically” (Ponzanesi, “Diasporic Narratives” 405). We began our article with a statement by Benedict Anderson, stressing how people in the Argentinian diaspora find their space on the Internet. Online avenues increasingly allow users to traverse and add hyperlinks to their personal websites in the forms of profile pages, the publishing of preferences, and possibilities of participating in and affiliating with interest-based communities. Online journals, social networking sites, streaming audio/video pages, and online forums are all dynamic hypertexts based on Hypertext Markup Language (HTML) coding. HTML is the protocol of documents that refer to each other, constituting the backbone of the Web; every text that you find on the Internet is connected to a web of other texts through hyperlinks. These links are in essence at equal distance from each other. As well as being a technological device, hypertext is also a metaphor to think with. Figuratively speaking, hypertext can be understood as a non-hierarchical and a-centred modality. Hypertext incorporates multiplicity; different pathways are possible simultaneously, as it has “multiple entryways and exits” and it “connects any point to any other point” (Landow 58-61). Feminist theorist Donna Haraway recognised the dynamic character of hypertext: “the metaphor of hypertext insists on making connections as practice.” However, she adds, “the trope does not suggest which connections make sense for which purposes and which patches we might want to follow or avoid.” We can begin to see the value of approaching the Internet from the perspective of hypertext to make an “inquiry into which connections matter, why, and for whom” (128-30). Postcolonial scholar Jaishree K. Odin theorised how hypertextual webs might benefit subjects “living at the borders.” She describes how subaltern subjects, by weaving their own hypertextual path, can express their multivocality and negotiate cultural differences. She connects the figure of hypertext with that of the postcolonial: The hypertextual and the postcolonial are thus part of the changing topology that maps the constantly shifting, interpenetrating, and folding relations that bodies and texts experience in information culture. Both discourses are characterised by multivocality, multilinearity, openendedness, active encounter, and traversal. (599) These conceptions of cyberspace and its hypertextual foundations coalesce with understandings of “in-between”, “third”, and “diaspora media space” as set out by postcolonial theorists such as Bhabha and Brah. Bhabha elaborates on diaspora as a space where different experiences can be articulated: “These ‘in-between’ spaces provide the terrain for elaborating strategies of selfhood—singular or communal—that initiate new signs of identity, and innovative sites of collaboration, and contestation (4). (Dis-)located between the local and the global, Brah adds: “diaspora space is the point at which boundaries of inclusion and exclusion, of belonging and otherness, of ‘us’ and ‘them,’ are contested” (205). As youths who were born in the diaspora have begun to manifest themselves online, digital diasporas have evolved from transnational public spheres to differential hypertexts. First, we describe how transnational public spheres form one dimension of the mediation of diasporic experiences. Subsequently, we focus on diasporic forms of youth branding and hypertext aesthetics to show how digitally mediated practices can go beyond and transgress traditional formations of diasporas as vertically connected to a homeland and horizontally distributed in the creation of transnational public spheres. Digital Diasporas as Diasporic Public Spheres Mass migration and digital mediation have led to a situation where relationships are maintained over large geographical distances, beyond national boundaries. The Internet is used to create transnational imagined audiences formed by dispersed people, which Appadurai describes as “diasporic public spheres”. He observes that, as digital media “increasingly link producers and audiences across national boundaries, and as these audiences themselves start new conversations between those who move and those who stay, we find a growing number of diasporic public spheres” (22). Media and communication researchers have paid a lot of attention to this transnational dimension of the networking of dispersed people (see Brinkerhoff, Alonso and Oiarzabal). We focus here on three examples from three different continents. Most famously, media ethnographers Daniel Miller and Don Slater focused on the Trinidadian diaspora. They describe how “de Rumshop Lime”, a collective online chat room, is used by young people at home and abroad to “lime”, meaning to chat and hang out. Describing the users of the chat, “the webmaster [a Trini living away] proudly proclaimed them to have come from 40 different countries” (though massively dominated by North America) (88). Writing about people in the Greek diaspora, communication researcher Myria Georgiou traced how its mediation evolved from letters, word of mouth, and bulletins to satellite television, telephone, and the Internet (147). From the introduction of the Web, globally dispersed people went online to get in contact with each other. Meanwhile, feminist film scholar Anna Everett draws on the case of Naijanet, the virtual community of “Nigerians Living Abroad”. She shows how Nigerians living in the diaspora from the 1990s onwards connected in global transnational communities, forging “new black public spheres” (35). These studies point at how diasporic people have turned to the Internet to establish and maintain social relations, give and receive support, and share general concerns. Establishing transnational communicative networks allows users to imagine shared audiences of fellow diasporians. Diasporic imagination, however, goes beyond singular notions of this more traditional idea of the transnational public sphere, as it “has nowadays acquired a great figurative flexibility which mostly refers to practices of transgression and hybridisation” (Ponzanesi, “Diasporic Subjects” 208). Below we recognise another dimension of digital diasporas: the articulation of diasporic attachment for branding oneself. Mocro and Nikkei: Diasporic Attachments as a Way to Brand Oneself In this section, we consider how hybrid cultural practices are carried out over geographical distances. Across spaces on the Web, young migrants express new forms of belonging in their dealing with the oppositional motivations of continuity and change. The generational specificity of this experience can be drawn out on the basis of the distinction between “roots” and “routes” made by Paul Gilroy. In his seminal book The Black Atlantic: Modernity and Double Consciousness, Gilroy writes about black populations on both sides of the Atlantic. The double consciousness of migrant subjects is reflected by affiliating roots and routes as part of a complex cultural identification (19 and 190). As two sides of the same coin, roots refer to the stable and continuing elements of identities, while routes refer to disruption and change. Gilroy criticises those who are “more interested in the relationship of identity to roots and rootedness than in seeing identity as a process of movement and mediation which is more appropriately approached via the homonym routes” (19). He stresses the importance of not just focusing on one of either roots or routes but argues for an examination of their interplay. Forming a response to discrimination and exclusion, young migrants in online networks turn to more positive experiences such as identification with one’s heritage inspired by generational specific cultural affiliations. Here, we focus on two examples that cross two continents, showing routed online attachments to “be(com)ing Mocro”, and “be(coming) Nikkei”. Figure 1. “Leipe Mocro Flavour” music video (Ali B) The first example, being and becoming “Mocro”, refers to a local, bi-national consciousness. The term Mocro originated on the streets of the Netherlands during the late 1990s and is now commonly understood as a Dutch honorary nickname for youths with Moroccan roots living in the Netherlands and Belgium. A 2003 song, Leipe mocro flavour (“Crazy Mocro Flavour”) by Moroccan-Dutch rapper Ali B, familiarised a larger group of people with the label (see Figure 1). Ali B’s song is exemplary for a wider community of youngsters who have come to identify themselves as Mocros. One example is the Marokkanen met Brainz – Hyves (Mo), a community page within the Dutch social networking site Hyves. On this page, 2,200 youths who identify as Mocro get together to push against common stereotypes of Moroccan-Dutch boys as troublemakers and thieves and Islamic Moroccan-Dutch girls as veiled carriers of backward traditions (Leurs, forthcoming). Its description reads, “I assume that this Hyves will be the largest [Mocro community]. Because logically Moroccans have brains” (our translation): What can you find here? Discussions about politics, religion, current affairs, history, love and relationships. News about Moroccan/Arabic Parties. And whatever you want to tell others. Use your brains. Second, “Nikkei” directs our attention to Japanese migrants and their descendants. The Discover Nikkei website, set up by the Japanese American National Museum, provides a revealing description of being and becoming Nikkei: As Nikkei communities form in Japan and throughout the world, the process of community formation reveals the ongoing fluidity of Nikkei populations, the evasive nature of Nikkei identity, and the transnational dimensions of their community formations and what it means to be Nikkei. (Japanese American National Museum) This site was set up by the Japanese American National Museum for Nikkei in the global diaspora to connect and share stories. Nikkei youths of course also connect elsewhere. In her ethnographic online study, Shana Aoyama found that the social networking site Hi5 is taken up in Peru by young people of Japanese heritage as an avenue for identity exploration. She found group confirmation based on the performance of Nikkei-ness, as well as expressions of individuality. She writes, “instead of heading in one specific direction, the Internet use of Nikkei creates a starburst shape of identity construction and negotiation” (119). Mocro-ness and Nikkei-ness are common collective identification markers that are not just straightforward nationalisms. They refer back to different homelands, while simultaneously they also clearly mark one’s situation of being routed outside of this homeland. Mocro stems from postcolonial migratory flows from the Global South to the West. Nikkei-ness relates to the interesting case of the Japanese diaspora, which is little accounted for, although there are many Japanese communities present in North and South America from before the Second World War. The context of Peru is revealing, as it was the first South American country to accept Japanese migrants. It now hosts the second largest South American Japanese diaspora after Brazil (Lama), and Peru’s former president, Alberto Fujimoro, is also of Japanese origin. We can see how the importance of the nation-state gets blurred as diasporic youth, through cultural hybridisation of youth culture and ethnic ties, initiates subcultures and offers resistance to mainstream western cultural forms. Digital spaces are used to exert youthful diaspora branding. Networked branding includes expressing cultural identities that are communal and individual but also both local and global, illustrative of how “by virtue of being global the Internet can gift people back their sense of themselves as special and particular” (Miller and Slater 115). In the next section, we set out how youthful diaspora branding is part of a larger, more rhizomatic formation of multivocal hypertext aesthetics. Hypertext Aesthetics In this section, we set out how an in-between, or “liminal”, position, in postcolonial theory terms, can be a source of differential and multivocal cultural production. Appadurai, Bhabha, and Gilroy recognise that liminal positions increasingly leave their mark on the global and local flows of cultural objects, such as food, cinema, music, and fashion. Here, our focus is on how migrant youths turn to hypertextual forms of cultural production for a differential expression of digital diasporas. Hypertexts are textual fields made up of hyperlinks. Odin states that travelling through cyberspace by clicking and forging hypertext links is a form of multivocal digital diaspora aesthetics: The perpetual negotiation of difference that the border subject engages in creates a new space that demands its own aesthetic. This new aesthetic, which I term “hypertext” or “postcolonial,” represents the need to switch from the linear, univocal, closed, authoritative aesthetic involving passive encounters characterising the performance of the same to that of non-linear, multivocal, open, non-hierarchical aesthetic involving active encounters that are marked by repetition of the same with and in difference. (Cited in Landow 356-7) On their profile pages, migrant youth digitally author themselves in distinct ways by linking up to various sites. They craft their personal hypertext. These hypertexts display multivocal diaspora aesthetics which are personal and specific; they display personal intersections of affiliations that are not easily generalisable. In several Dutch-language online spaces, subjects from Dutch-Moroccan backgrounds have taken up the label Mocro as an identity marker. Across social networking sites such as Hyves and Facebook, the term gets included in nicknames and community pages. Think of nicknames such as “My own Mocro styly”, “Mocro-licious”, “Mocro-chick”. The term Mocro itself is often already multilayered, as it is often combined with age, gender, sexual preference, religion, sport, music, and generationally specific cultural affiliations. Furthermore, youths connect to a variety of groups ranging from feminist interests (“Women in Charge”), Dutch nationalism (“I Love Holland”), ethnic affiliations (“The Moroccan Kitchen”) to clothing (the brand H&M), and global junk food (McDonalds). These diverse affiliations—that are advertised online simultaneously—add nuance to the typical, one-dimensional stereotype about migrant youth, integration, and Islam in the context of Europe and Netherlands (Leurs, forthcoming). On the online social networking site Hi5, Nikkei youths in Peru, just like any other teenagers, express their individuality by decorating their personal profile page with texts, audio, photos, and videos. Besides personal information such as age, gender, and school information, Aoyama found that “a starburst” of diverse affiliations is published, including those that signal Japanese-ness such as the Hello Kitty brand, anime videos, Kanji writing, kimonos, and celebrities. Also Nikkei hyperlink to elements that can be identified as “Latino” and “Chino” (Chinese) (104-10). Furthermore, users can show their multiple affiliations by joining different “groups” (after which a hyperlink to the group community appears on the profile page). Aoyama writes “these groups stretch across a large and varied scope of topics, including that of national, racial/ethnic, and cultural identities” (2). These examples illustrate how digital diasporas encompass personalised multivocal hypertexts. With the widely accepted adagio “you are what you link” (Adamic and Adar), hypertextual webs can be understood as productions that reveal how diasporic youths choose to express themselves as individuals through complex sets of non-homogeneous identifications. Migrant youth connects to ethnic origin and global networks in eclectic and creative ways. The concept of “digital diaspora” therefore encapsulates both material and virtual (dis)connections that are identifiable through common traits, strategies, and aesthetics. Yet these hypertextual connections are also highly personalised and unique, offering a testimony to the fluid negotiations and intersections between the local and the global, the rooted and the diasporic. Conclusions In this article, we have argued that migrant youths render digital diasporas more complex by including branding and hypertextual aesthetics in transnational public spheres. Digital diasporas may no longer be understood simply in terms of their vertical relations to a homeland or place of origin or as horizontally connected to a clearly marked transnational community; rather, they must also be seen as engaging in rhizomatic digital practices, which reshuffle traditional understandings of origin and belonging. Contemporary youthful digital diasporas are therefore far more complex in their engagement with digital media than most existing theory allows: connections are hybridised, and affiliations are turned into practices of diasporic branding and becoming. There is a generational specificity to multivocal diaspora aesthetics; this specificity lies in the ways migrant youths show communal recognition and express their individuality through hypertext which combines affiliation to their national/ethnic “roots” with an embrace of other youth subcultures, many of them transnational. These two axes are constantly reshuffled and renegotiated online where, thanks to the technological possibilities of HTML hypertext, a whole range of identities and identifications may be brought together at any given time. We trust that these insights will be of interest in future discussion of online networks, transnational communities, identity formation, and hypertext aesthetics where much urgent and topical work remains to be done. References Adamic, Lada A., and Eytan Adar. “You Are What You Link.” 2001 Tenth International World Wide Web Conference, Hong Kong. 26 Apr. 2010. ‹http://www10.org/program/society/yawyl/YouAreWhatYouLink.htm›. Ali B. “Leipe Mocro Flavour.” ALIB.NL / SPEC Entertainment. 2007. 4 Oct. 2010 ‹http://www3.alib.nl/popupAlibtv.php?catId=42&contentId=544›. Alonso, Andoni, and Pedro J. Oiarzabal. Diasporas in the New Media Age. Reno: U of Nevada P, 2010. Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. Rev. ed. London: Verso, 2006 (1983). Aoyama, Shana. Nikkei-Ness: A Cyber-Ethnographic Exploration of Identity among the Japanese Peruvians of Peru. Unpublished MA thesis. South Hadley: Mount Holyoke, 2007. 1 Feb. 2010 ‹http://hdl.handle.net/10166/736›. Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: U of Minnesota P, 1996. Bhabha, Homi. The Location of Culture. New York: Routledge, 1994. Brah, Avtar. Cartographies of Diaspora: Contesting Identities. London: Routledge, 1996. Brinkerhoff, Jennifer M. Digital Diasporas: Identity and Transnational Engagement. Cambridge: Cambridge UP, 2009. Cohen, Robin. Global Diasporas: An Introduction. London: U College London P, 1997. Everett, Anna. Digital Diaspora: A Race for Cyberspace. Albany: SUNY, 2009. Fernández, María. “Postcolonial Media Theory.” Art Journal 58.3 (1999): 58-73. Georgiou, Myria. Diaspora, Identity and the Media: Diasporic Transnationalism and Mediated Spatialities. Creskill: Hampton Press, 2006. Gilroy, Paul. The Black Atlantic: Modernity and Double Consciousness. London: Verso, 1993. Gower, Eric. “When the Virtual Becomes the Real: A Talk with Benedict Anderson.” NIRA Review, 1996. 19 Apr. 2010 ‹http://www.nira.or.jp/past/publ/review/96spring/intervi.html›. Haraway, Donna. Modest Witness@Second Millennium. FemaleMan Meets OncoMouse: Feminism and Technoscience. New York: Routledge, 1997. Ito, Mizuko, et al. Hanging Out, Messing Out, and Geeking Out: Kids Living and Learning with New Media. Cambridge: MIT Press, 2010. Japanese American National Museum. “Discover Nikkei: Japanese Migrants and Their Descendants.” Discover Nikkei, 2005. 4 Oct. 2010. ‹http://www.discovernikkei.org/en/›. Lama, Abraham. “Home Is Where the Heartbreak Is for Japanese-Peruvians.” Asia Times 16 Oct. 1999. 6 May 2010 ‹http://www.atimes.com/japan-econ/AJ16Dh01.html›. Landow, George P. Hypertext 3.0. Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins UP, 2006. Leurs, Koen. Identity, Migration and Digital Media. Utrecht: Utrecht University. PhD Thesis, forthcoming. Miller, Daniel, and Don Slater. The Internet: An Etnographic Approach. Oxford: Berg, 2000. Mo. “Marokkanen met Brainz.” Hyves, 23 Feb. 2008. 4 Oct. 2010. ‹http://marokkaansehersens.hyves.nl/›. Odin, Jaishree K. “The Edge of Difference: Negotiations between the Hypertextual and the Postcolonial.” Modern Fiction Studies 43.3 (1997): 598-630. Ponzanesi, Sandra. “Diasporic Narratives @ Home Pages: The Future as Virtually Located.” Colonies – Missions – Cultures in the English-Speaking World. Ed. Gerhard Stilz. Tübingen: Stauffenburg, 2001. 396–406. Ponzanesi, Sandra. “Diasporic Subjects and Migration.” Thinking Differently: A Reader in European Women's Studies. Ed. Gabrielle Griffin and Rosi Braidotti. London: Zed Books, 2002. 205–20. Safran, William. “Diasporas in Modern Societies: Myths of Homeland and Return.” Diaspora 1.1 (1991): 83-99. Schäfer, Mirko T. Bastard Culture! How User Participation Transforms Cultural Production. Amsterdam: Amsterdam UP, 2011. Van Doorn, Niels, and Liesbeth van Zoonen. “Theorizing Gender and the Internet: Past, Present, and Future.” Routledge Handbook of Internet Politics. Ed. Andrew Chadwick and Philip N. Howard. London: Routledge. 261-74.