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Maddock, Paul Andrew II. "The Economic Implications of NBA Player Achievements on Athletic Apparel Companies." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1895.
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This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were run for the months of January, February, May, and June. Understanding the economic implications of endorsed players participating in these events can help athletic apparel companies draft more cost efficient endorsement contracts.
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Hintch, Sarah Anne. "International Brands and Cultural Diplomacy(Nike's "Brand Diplomacy" and its Influence on China-US Relations)." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492568036089362.
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Stein, Lara [Verfasser]. "Untersuchungen ausgewählter Virulenzfaktoren anhand deutscher Haemophilus parasuis-Isolate in Assoziation zu Pathogenität und Klinik beim Schwein / Lara Maria Nike Stein." Gießen : Universitätsbibliothek, 2018. http://nbn-resolving.de/urn:nbn:de:hebis:26-opus-136102.
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Arnstadt, Nike Verfasser], Peter [Akademischer Betreuer] Henningsen, and Martin [Akademischer Betreuer] [Sack. "Befragung zu Effektivität, Akzeptanz und Nutzen eines Palliativmedizinischen Dienstes am Klinikum rechts der Isar / Nike Arnstadt. Gutachter: Peter Henningsen ; Martin Sack. Betreuer: Peter Henningsen." München : Universitätsbibliothek der TU München, 2014. http://nbn-resolving.de/urn:nbn:de:bvb:91-diss-20140828-1173209-0-7.
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Huck, Erin. "Nike, feminism and rhetoric." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ54264.pdf.
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Svobodová, Eva. "Výrobková média společnosti Nike." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9131.
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My diploma paper is focus on the brand, package and design. Abstract part contains explanation of definitions and meanings.In the part of Nike company is described its history, activity in Czech Republic and selected components - catchword, logo and package. Practical part contains three methods of research - list of questions, focus group and mystery shopping. I used these methods to find out opinions on the brand Nike and knowledge. In conclusion are suggested some recommendations for Nike company.
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Brenner, Barbara, Bodo B. Schlegelmilch, and Björn Ambos. "Inside the NIKE matrix." WU Vienna University of Economics and Business, 2013. http://epub.wu.ac.at/3791/1/Nike__WU%2DCaseSeries.pdf.
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This case describes how Nike, a consumer goods company with an ever expanding portfolio and a tremendous brand value, manages the tradeoff between local responsiveness and global integration. In particular, the case highlights Nike's organizational structure that consists of a global matrix organization that is replicated at a regional level for the European market. While this organizational structure allows Nike to respond to local consumer tastes it also ensures that the company benefits from integration advantages such as global marketing and sourcing. Supported by rich quotes from Nike managers on various organizational levels, this case draws a colorful picture of all the challenges involved that come with matrix and regional structures. Will Nike be able to better exploit its competitive advantage by introducing more regional structures in the future? What is the logic behind the Nike's regional structure?Series: WU Case Series
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Silva, David Tenreira Dias Marques. "Equity research - Nike, Inc." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19266.
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Mestrado em FinançasEste projeto contém uma avaliação detalhada e respetiva estimativa do valor das açõoes da Nike, Inc para o final do ano fiscal de 2020, tendo em conta o projeto final do Mestrado em Finanças do ISEG. A escolha da empresa Nike, Inc deriva do meu gosto pessoal por ténis e roupa de desporto, especialmente da marca Nike, que eu tenho vindo a usar desde os meus tempos de criança. O preço-alvo foi obtido através de um modelo absoluto de avaliação, mais concretamente, o método do Flow to Equity (FTE). Adicionalmente, usámos o método de avaliação relativa, de maneira a complementar a decisão do método anterior e usámos ainda o método de Desconto de Dividendos, com o intuito de obter um preço-alvo baseado no desconto de dividendos futuros, uma vez que a empresa tem uma politica de dividendos atraente para os investidores, mas com a limitação de uma conservadora taxa de pagamento de dividendos, resultou numa recomendação de venda e um preço-alvo irrealista. Foi realizada uma análise de sensibilidades de maneira a complementar e dar apoio à decisão de investimento. Com um preço alvo de $88.66 no FA fiscal de 2020, um potential de valorização de 15.23% em relação ao preço em 31 de Maio de 2019, a nossa recomendação final é de compra das ações da Nike, tendo em consideração os riscos que poderão ocorrer e afetar o desempenho da empresa.
This project contains the detailed valuation and the respective estimation of Nike, Inc intrinsic shares value for the fiscal 2020YE, according to ISEG´s Master in Finance final work project. The choice of Nike, Inc comes from my personal interest in footwear and sports apparel, and mainly from Nike products, which I´ve been using and wearing since my childhood days. The price target was obtained through an absolute valuation model, more specifically, the Discounted Cash Flow (DCF) model. In addition, we used the Relative Valuation approach as a complement method to support the final recommendations, and the Dividend Discount Model (DDM), with the purpose of obtaining the price target based on the discount of future dividends, since the company has an attractive dividend policy for investors, but with the limitation of a conservative payout ratio, resulted in a sell recommendation and unrealistic price target. A sensibility analysis was performed in order to complement and support the investing recommendation. With a price target of $88.66 at fiscal 2020 YE, an upside potential of 15.23% relative to the price on May 31st 2019, our final recommendation for Nike, Inc shares is to BUY, taking into consideration the risks that may occur and affect the company´s performance.
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Granlund, Cajsa, and Lisa Prick. "A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458.
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The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. The model includes three components that were to be analyzed: informativeness, entertainment and irritation. The video ads were analyzed together with the comments posted. The comments were seen as electronic word of mouth and they were analyzed in order to understand if the viewer felt positive or negative emotions towards the ads. The findings showed that Ducoffe’s Model of Advertising Value was applicable on social media networks such as Youtube. Informativeness and entertainment were the most important components triggering emotions. Since marketing events nowadays are digitalized, it is important to adapt previous models and research to new platforms.
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Francis, Rashad J. Kelly Thomas M. "A shirking model of NBA players." Waco, Tex. : Baylor University, 2006. http://hdl.handle.net/2104/4853.
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Tran, Tuan M. Eng (Tuan Minh) Massachusetts Institute of Technology. "Predicting NBA games with matrix factorization." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/106385.
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Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2016.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (page 37).
In my thesis, I present the methods I use to predict NBA games using matrix factorization. Matrix factorization is popular through the Netflix recommendation problem, but in general, one can apply it to data that are best modeled as the result of pairwise interaction. My thesis contains three parts. First, I explain how I model NBA prediction as a matrix factorization problem and use the basic low-rank matrix factorization approach to discover structure in the data. I also explain some differences between using matrix factorization for NBA prediction versus that in the Netflix recommendation problem. Second, I use probabilistic matrix factorization (PMF) to incorporate the fact that when two teams play each other, the scores will be different each time. Lastly, I incorporate supplementary information such as the date of the game by combining multiple PMF problems using Gaussian process priors. I replace the scalar latent features with functions of this supplementary information to aid with prediction.
by Tuan Tran.
M. Eng.
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Shah, Parin. "Economic Subterfuge and the NBA Lockout." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2641.
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Thesis advisor: Richard, S.J. McGowanAt the very core of the National Basketball Association’s labor negotiations between the owners and the players during the 2011 lockout was the league’s argument that its economic structure was broken. Owners contended that the NBA’s soft salary cap system, and the resulting payroll disparity, has put small-market franchises at a talent disadvantage and produced a league of haves and have-nots. To remedy this purported competitive balance problem, the owners demanded severe policy measures to decrease the pay dispersion among teams. However, the players union cautioned that these hardline provisions were merely an attempt to transfer wealth from players to owners. This charge warranted further analysis. Existing literature on this topic is either outdated or insufficient in scope. As such, using regression analysis, this thesis evaluated the league’s argument and determined to what extent the league’s soft salary cap system has contributed to its competitive imbalance.The empirical analysis of this thesis produced several meaningful conclusions. While the NBA has relative imbalance, it does not affect consumer demand for the regular season product. Moreover, while pay dispersion exists, additional salary expenditures only marginally add to a team’s winning percentage. There is no significant relationship between payroll disparity and competitive balance. Finally, with the escalating importance of media rights contracts and the historical appreciation of franchise valuation, the league overstated the financial distress of most of its small-market owners. Overall, the NBA and its owners used deceptive rhetoric and misleading economic policies to decrease player salaries, not to increase competitive balance, in a collusive effort to maximize profits and reassert its diminishing monopsony power in an increasingly star-driven league
Thesis (BS) — Boston College, 2012
Submitted to: Boston College. Carroll School of Management
Discipline: Carroll School of Management Honors Program
Discipline: Economics
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Perry, Christopher Mattison. "Selection Bias in the NBA Draft." Thesis, Boston College, 2008. http://hdl.handle.net/2345/554.
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Thesis advisor: Christopher MaxwellIn this paper I present an econometric analysis of selection bias in the NBA Draft from 1995-2003. Employing an interval regression maximum likelihood control model that predicts the eventual value of players based on their Draft position, I pinpoint which groups of players consistently over-perform or under-perform relative to their Draft position. Using this analysis I detect bias pertaining to four different groups of players. There was a bias against high school players, especially those taken in the lottery (the top of the first round of the Draft), which may point to risk-averse tendencies of NBA teams. There was also a bias in favor of centers taken in the lottery, who were consistently drafted too high. Black players were selected too low in the first round, and too high in the second round. The final effect deals with foreign entrants to the Draft. From 1995-2001 foreigners were drafted too low; in 2002 and 2003, when more foreigners were selected, they were drafted too high. My paper details the nature of these biases and analyzes their potential causes
Thesis (BA) — Boston College, 2008
Submitted to: Boston College. College of Arts and Sciences
Discipline: Economics
Discipline: Economics Honors Program
Discipline: College Honors Program
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Jones, Eric Scot. "Predicting Outcomes of NBA Basketball Games." Thesis, North Dakota State University, 2016. https://hdl.handle.net/10365/28084.
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A stratified random sample of 144 NBA basketball games was taken over a three-year period, between 2008 and 2011. Models were developed to predict point spread and to estimate the probability of a specific team winning based on various in-game statistics. Statistics significant in the model were field-goal shooting percentage, three-point shooting percentage, free-throw shooting percentage, offensive rebounds, assists, turnovers, and free-throws attempted. Models were verified using exact in-game statistics for a random sample of 50 NBA games taken during the 2011-2012 season with 88-94% accuracy. Three methods were used to estimate in-game statistics of future games so that the models could be used to predict a winner in games played by Team A and Team B. Models using these methods had accuracies of approximately 62%. Seasonal averages for these in-game statistics were used in the model developed to predict the winner of each game for the 2013-2016 NBA Championships.
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Hong, Sungjai. "Determining Effectiveness of NBA Jersey Sponsorship." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.
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Anderson, Scott E. "Does Tanking Work? Evidence from the NBA." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1012.
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The National Basketball Association (NBA) has recently come under scrutiny from media and fans due to the perception that some franchises are losing games on purpose in an attempt to win a higher draft pick. While researchers have concluded tanking does exist in the NBA, this is the first paper to analyze the strategy’s success in terms of generating increases in future winning percentage or future franchise value. This paper, through panel data regressions controlling for fixed effects for 21 seasons, has found that tanking does have a large impact on future winning percentage. A team that tanks typically sees a significant increase in wins of approximately 9.87 games between the 2nd and 4th year after the team tanked. These results have large implications for the league as the NBA recently began draft reform discussions to reduce the incentive to tank. This paper validates the leagues’ belief that draft reform must occur as tanking can give an unfair advantage in future years.
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Puranmalka, Keshav. "Modelling the NBA to make better predictions." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/85464.
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Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 65-66).
Unexpected events often occur in the world of sports. In my thesis, I present work that models the NBA. My goal was to build a model of the NBA Machine Learning and other statistical tools in order to better make predictions and quantify unexpected events. In my thesis, I first review other quantitative models of the NBA. Second, I present novel features extracted from NBA play-by-play data that I use in building my predictive models. Third, I propose predictive models that use team-level statistics. In the team models, I show that team strength relations might not be transitive in these models. Fourth, I propose predictive models that use player-level statistics. In these player-level models, I demonstrate that taking the context of a play into account is important in making useful prediction. Finally, I analyze the effectiveness of the different models I created, and propose suggestions for future lines of inquiry.
by Keshav Puranmalka.
M. Eng.
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Kates, Mitchell (Mitchell H. ). "Player motion analysis : automatically classifying NBA plays." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/100664.
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Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2014.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 55-56).
Basketball is a team game, and an important task for coaches is analyzing the effectiveness of various offensive plays. Currently, teams spend a great deal of time examining video of past games. If teams could automatically classify plays, they could more effectively analyze their own plays and scout their opponents. In this thesis, we develop a methodology to help automatically classify a set of NBA plays using data from the SportVU optical tracking system, which tracks the position of each player and the ball 25 times per second. The problem is made challenging by the variations in how a play is run, the high proportion of possessions where no set play is run, the variance in length of plays, and the difficulty of acquiring a large number of labeled plays. We develop a framework for classifying plays using supervised machine learning. In our approach, we incorporate a novel sliding block algorithm that improves our classifier by accounting for the difference in play lengths. We also use a variant of the traditional one vs. all multi-class SVM. This approach is well suited to distinguish labeled plays from free motion and unlabeled plays. This thesis demonstrates that we can use SportVU data to automatically differentiate plays. We selected a total of six plays to classify, where each play had at least 20 labeled instances. We also added a large selection of plays that were not one of these six and labeled them as Other. Our framework correctly predicted the play with an accuracy of 72.6% and an F-score of .727. We also propose a framework, based on our engineered features, to extend our research to unlabeled plays.
by Mitchell Kates.
M. Eng.
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Aguilar-Mamani, Wilson. "Crystallization of NBA-ZSM-5 from kaolin." Doctoral thesis, Luleå tekniska universitet, Kemiteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-63169.
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ZSM-5 is an aluminosilicate zeolite with high Si/Al ratio with suitable properties for catalysis, ion exchange, adsorption and membrane applications. The main goal of this thesis was to study the growth of ZSM-5 zeolite crystals from inexpensive natural sources of silica and alumina, as well as n-butylamine (NBA) as a low-cost structure directing agent. The first objective of this work was to develop pathways to synthesize ZSM-5 crystals from kaolin clay or diatomaceous earth, two inexpensive natural sources of silica and alumina (Paper I). In the case of kaolin, a heat treatment was used in order to form amorphous metakaolinite. Subsequently, dealumination of the raw materials by acid leaching made it possible to reach appropriate Si/Al ratios and to reduce the amount of impurities. Finally, leached metakaolinite or diatomaceous earth was reacted with sodium hydroxide and NBA. After synthesis optimization, both sources of aluminosilicates were found to behave differently during the course of synthesis and to lead to slightly different reaction products. The final products exhibited Si/Al ratios in the range 10-20. The use of leached diatomaceous earth allowed to reach higher yield of ZSM-5 crystals within comparable synthesis times. However, low amounts of mordenite were inevitably formed as a by-product, which was related to the high calcium content of diatomaceous earth. Therefore, the rest of the thesis focused on the kaolin system. In order to study the growth mechanism of ZSM-5 from leached metakaolinite, a proper methodology to gain local compositional data by energy dispersive spectroscopy (EDS) on aluminosilicates was developed (Paper II). Zeolite A was used as a model system that could be ion-exchanged with various elements. In order to evaluate the reliability of the measurements, inductively coupled plasma-sector field mass spectrometry (ICP-SFMS) and EDS were compared. The EDS method developed in this work resulted in molar ratios very close to theoretical values and was therefore found more reliable than ICP-SFMS. Therefore, the method developed for zeolite A was applied in the rest of the thesis work to study the formation and growth of ZSM-5 crystals. The second part of this work focused on the kaolin system in order to understand the nucleation and growth processes of the ZSM-5 crystals. This system was heterogeneous, due to the formation of a gel upon heating of the synthesis mixture. First, the internal structure of the gel was investigated (Paper III). Second, a kinetic study was performed and compared with microstructural observations (Paper IV). Finally, the mechanisms leading to Al-zoning and dendritical growth of the zeolite crystals were investigated (Paper V). The characterization of the intermediate phases during the different stages of the hydrothermal synthesis were analyzed by different analytical techniques, such as inductively coupled plasma-sector field mass spectrometry (ICP-SFMS), dynamic light scattering (DLS), extreme high resolution-scanning electron microscopy (XHR-SEM), energy dispersive spectroscopy (EDS), high resolution-transmission electron microscopy (HR-TEM), X-ray diffraction (XRD) and nitrogen gas adsorption. These investigations led to several important conclusions: 1) The walls of the gel were shown for the first time to be inhomogeneous and to possess a biphasic internal structure consisting of a mesoporous skeleton of aluminosilicate nanoparticles embedded in a silicate-rich soluble matrix of soft matter. 2) The kinetic study and microstructural evidences indicated that the early crystals were fully embedded inside the gel phase and that crystal growth was retarded, as the formation of the gel occurred simultaneously with the early growth of the crystals. Hence, nucleation and growth appeared to be solution mediated. 3) Finally, the Al zoning of the crystals was related to the biphasic internal structure of the gel, since the silicate-rich matrix was preferentially consumed first. 4) The dendrites present at the surface of the crystals during most of the growth process were shown to be caused by the presence of a web of nanoparticles, most likely originating from the mesoporous skeleton inside the gel. In the future, these findings are expected to lead to optimized synthesis pathways of catalysts with homogeneous properties and to contribute to the development of poor regions in Bolivia.
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Hayles, James Russell Jackson John D. "Does an all-star premium exist in the NBA? an econometric analysis of NBA player salaries fom 1999-2006 /." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Summer/Theses/HAYLES_JAMES_12.pdf.
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Meyer, Peter. "Do NBA Fans Discriminate Against Race Or Nationality?" Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/258.
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Previous work found evidence that the racial composition of NBA teams was positively correlated with the racial composition of their metropolitan market areas during the 1990s. This paper finds continued evidence of this relationship in the 2000s, with an accompanying attendance boost from the incorporation of white players on teams located in whiter areas. There is also evidence that white players receive a salary premium relative to black players of equal performance quality. An examination of player performance indicates that demand for foreign players with the skill set of a forward or center is higher than demand for players of equal quality from the U.S. However, an analysis of salary discrimination related to foreign players produced no conclusive evidence.
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Sarmento, Mario R. "The NBA on network television a historical analysis /." [Florida] : State University System of Florida, 1998. http://etd.fcla.edu/etd/uf/1998/amd0039/thesis.pdf.
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Louivion, Simon, and Felicia Pettersson. "Analysis of Performance Measures That Affect NBA Salaries." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209790.
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This thesis investigates which factors that affect the salary for basketball players in the NBA and if the salary cap has achieved its purpose. The data for this project was collected from basketball-reference.com and consisted of performance measures from season 2015/2016 and salaries from the beginning of the season 2016/2017. The study was performed by using multiple linear regression analysis in the software R and the data was handled in Excel. The results from the regression indicates that position point guard, if the player has played in D-league or not,Age, Offensive rebounds, Assists, Steals, Two point attempts, Three point attempts, Free throw attempts, Field goal percentage, Usage percentage and Defensive rating are the main factors that affect the salary. The performance measures that had the greatest were two and three point attempts. The regression model achieved an explanatory level of 57:4%. In complementary to analyze if the salary cap has achieved its purpose, a literature analysis was used and showed that the salary cap systems in North America are neither accurately designed nor do they satisfy the intentions of what they were set to achieve.Denna rapport undersöker vilka prestationsfaktorer som påverkar lönen för basketspelare i NBA och om NBA’s salary cap (lönetak) har uppnått sitt syfte. Datan för projektet hämtades från basketball-reference.com och bestod utav spelarstatistik ifrån säsong 2015/2016 och lön ifrån början av säsong 2016/2017. Undersökningen utfördes genom linjär regressions analys med hjälp utav mjukvaruprogrammet R och datan hanterades i Excel. Resultatet från regressionen visar att positionen point guard, om spelaren spelat i D-league eller inte, ålder, offensiva returer, assists, steals, 2-poängsförsök, 3-poängsförsök, straffkastsförsök, field goal procent, användningsprocent och defensiv rating är faktorer som påverkar lönesättningen. Prestationsmåtten med störst påverkan var 2-poängsförsök och 3-poängsförsök. Regressionsmodellen uppnådde en förklaringsgrad på 57:4%. Motsvarande, för att analysera om NBA’s salary cap har uppnått sitt syfte gjordes en litteraturstudie som visade att salary cap-systemen i Nordamerika varken är korrekt utformade eller uppfyller sina ursprungliga syften.
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Pilmaier, Jan. "Dostávají hráči NBA zaplaceno dle jejich mezního produktu?" Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150286.
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This paper deals with the question whether the structure of the labor market in NBA is monopson or not. On the data from the NBA season 2011/12 I estimate player's marginal productivity using two stages least square model. In the first step I determine winner-loss ratio based on players' performance statistics. In the second step I use the results from the first model to predict team's revenues. This effect is controlled by other economic and social variables. Based on this model's results I determined that even though this market is not perfectly competitive, the results are not strong enough for monopson. Short player market could be described as winner-take-all market while on the market for centers there is a balance between pivots and owners and players can obtain their salary equal to their productivity. Then I discovered the superstar effect, according to which stars get bonuses to their salary against the rest of players. Finally it was found out that rookie contracts decrease players' rewards. On the market for centers the life cycle hypothesis holds.
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Magnusson, Alexandra, and Marcus Bojling. "När idolerna faller : En eventstudie av Nike Inc." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19272.
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Inledning: Ett företag som sponsrar en känd person förknippas starkt med denna. Tidigare forskning har visat att det finns en positiv påverkan på aktiepriset och avkastningen hos företag som tecknar sponsringsavtal med kända personer. Syfte: Syftet med uppsatsen är att med hjälp av eventstudiemetoden undersöka huruvida tio oväntade händelser relaterade till tre idrottare påverkat aktievärdet för Nike Inc. Teori: Den effektiva marknadshypotesen bygger på antagandet att finansiella marknader är effektiva och att all information finns tillgänglig vilket i sin tur exakt återspeglas i priset på en tillgång. Det finns empiriska belägg för att marknaden inte alltid kan sägas vara effektiv som effektiva marknadshypotesen hävdar, något som teoretiskt kallas för anomali. Metod: Denna studie antar ett deduktivt angreppssätt och har en kvantitativ inriktning. Eventstudiemetoden används för att mäta den tänkbara effekt som en oväntad händelse har på företagets värde. Aktieprisförändringen undersöks genom den kumulativa onormala avkastningen (CAR) och hypotesprövningar görs för att nå en slutsats på syftet och problemformulering. Slutsats: Vi har utfört undersökningen i enlighet med eventstudiemetoden och kommit fram till att 9 av 10 oväntade händelser påverkar aktievärdet för Nike Inc. Detta genom att hypotestesta de oväntade händelserna som har visat ett statistiskt samband, positivt eller negativt, mellan den oväntade händelsen och den kumulativa onormala avkastningen (CAR). Vi har även studerat respektive diagram där vi ser en förändring i CAR efter att nyheten kring de oväntade händelserna släppts men att förändringen i de flesta fall inte är så stor. Vi har också funnit att annan information som släppts av Nike under respektive händelseperioder har haft störst påverkan på CAR, särskilt finansiell information.
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Persson, Lejon Ludvig, and Fredrik Berntsson. "Regression Analysis on NBA Players Background and Performance using Gaussian Processes : Can NBA-drafts be improved by taking socioeconomic background into consideration?" Thesis, KTH, Skolan för teknikvetenskap (SCI), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-153767.
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In the modern society it is well known that an individual’s background matters in his career, but should it be taken into consideration in a recruiting process in general and a recruiting process of NBA-players in particular? Previous research shows that white basketball players from high-income families have a 75% higher chance of becoming an NBA player compared to a white basketball player from a low-income family. In this paper, we have examined whether there is a connection between NBA-player background and the chances of succeeding in the NBA given that the player has been picked in the NBA-draft. The results have been carried out using machine learning algorithms based on Gaussian Processes. The results show that draft decisions will not be improved by taking socio-economic background into consideration.
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Stanek, Tyler. "Player Performance and Team Revenues: NBA Player Salary Analysis." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1257.
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The National Basketball Association (NBA) generated well over $4 billion in revenues during the 2014-15 season. I analyze the value of a win to a team in terms of revenue and examine the potential underpayment or overpayment of players and superstars throughout the league relative to their marginal revenue product (MRP). My findings suggest that players are overpaid, especially superstars. However, it is important to consider the fixed-revenue streams a team receives before assuming a player is simply overpaid compared to his MRP. In congruence with previous literature, I find that veterans are overpaid at the expense of younger players’ lower salaries. I also look at the drivers of a player’s salary and find that general managers tend to overpay for points relative to other statistics.
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Poler, Colin(Colin M. ). "Classifying teams in the NBA with player behavioral data." Thesis, Massachusetts Institute of Technology, 2018. https://hdl.handle.net/1721.1/122880.
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Thesis: S.B., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2018Cataloged from PDF version of thesis.
Includes bibliographical references (page [25]).
I use SecondSpectrum play-by-play data from the 2016-2017 NBA season to assemble behavioral event data for each player. Behavioral data includes propensity to dribble/pass/shoot, and also the resulting quality of shot when players decide to shoot or make another pass. I apply a k-means clustering algorithm to cluster teams based on their starting lineup behavior data; the clusters show different team makeups within the behavioral data collected. In particular, the clustering identified pass-heavy vs dribble-heavy offenses, and good shot-decision making teams.
by Colin Poler.
S.B.
S.B. Massachusetts Institute of Technology, Department of Mechanical Engineering
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Patty, Cole Eric. "The Financial Futures of the NFL, NBA, and MLB." University of Toledo Honors Theses / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=uthonors1418304397.
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Lust, Alexander D. "A Test of Efficiency in NBA Point Spread Markets." Miami University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=miami1533158563565605.
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Blankenstein, Nike [Verfasser]. "Orale Immuntherapie bei Kindern mit persistierender Kuhmilchallergie / Nike Blankenstein." Berlin : Medizinische Fakultät Charité - Universitätsmedizin Berlin, 2015. http://d-nb.info/1071088467/34.
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Rasmussen, Kirsten. "Brand Activism and Gender: Nike as a Case Study." BYU ScholarsArchive, 2021. https://scholarsarchive.byu.edu/etd/9007.
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Nike is a prominent company that engages in brand activism, a marketing approach wherein they brand themselves as socially progressive by adopting public stances on controversial social issues. Because Nike resides at the intersection of media and sports, both of which are institutions that gender plays an important role in, an exploration of how Nike constructs gender in its commercials may illuminate the authenticity of its brand activism and progressive politics. Through a content analysis of 131 commercials released by Nike in the past decade, I explore whether their reputation as a socially progressive company extends to genuinely diverse and inclusive portrayals of gender in their commercials, or if they instead continue to rely on gender stereotypes. My results indicate that Nike commercials continue to treat sports as a predominantly masculine realm in which male athletes compete, therefore marginalizing athletes who are female or who do not display traditional masculine qualities. I also find that the bulk of athletes portrayed by Nike are those that adhere to gender stereotypes, indicating that Nike chooses to reinforce hegemonic masculine ideals rather than being genuinely inclusive and progressive in regard to gender.
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Anderson, Christian S. (Christian Spencer). "Corporate Propaganda Analysis: a Case Study of Nike, Inc." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279200/.
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This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
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Tichý, Petr. "Marketingové aktivity NIKE v kategorii basketbal pro tuzemský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113680.
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This master's thesis deals with the analysis and presentation of the global company Nike, especially the perception of the brand as a symbol of basketball. The master's thesis is divided into two parts. The first part describes the theoretical and methodological starting points, particularly the international marketing environment, concepts and strategic approaches, international marketing mix, plus the event marketing and sponsorship, which are an integral part of Nike marketing. The practical part describes the Nike company both from an international perspective, and marketing activities in the domestic environment. Based on the information and the survey, conducted gives recommendations for marketing activities in the basketball category in the domestic market.
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Chong, Brian. "Estimating the Effects of International Basketball Players on the NBA: Do NBA Coaches, Executives, and Coaches Value International Players Equally Compared to Domestic Players?" Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/385.
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Each year the NBA draft helps determines the future success of the NBA team and during the 1990’s to 2000’s international players were being drafted at a high rate. Why was this happening and were international players more successful than domestic players throughout their careers? Through my study I wanted to examine what determines success for NBA players and whether certain statistical or award performances affects their career. Furthermore I wanted to see the effects that international players had on team attendance throughout their NBA career. Ultimately I wanted to see how NBA coaches, executives, and fans value international players. This study aims to provide insight regarding international players and their success in the NBA.
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Huang, Alvin J. "Home Court Advantage: An Analysis of Discrimination in the NBA." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1174.
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In the last two decades, the National Basketball Association (NBA) has made extensive efforts into expanding its reach outside of the North American market. Numerous attempt have been made by the league to spread the game of basketball into such areas as Europe, South America, and East Asia. As popularity for the sport grew, so did the potential for NBA teams to draft foreign talent. Indeed, the 1990’s and 2000’s saw an influx of foreign talent into the NBA. By the 2014-2015 season, there were a record 101 foreign players on opening day rosters, nearly five times as many as during the 1990-1991 season (21 players). This papers examines whether discrimination of foreign players exist via two value outcomes: salary and minutes per game. Based on an analysis of performance metrics, this paper found significant nationality effects on minutes per game, specifically that foreign players receive less playing time for commensurate performance. This paper did not find evidence to suggest salary or minute per game discrimination by race.
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Jensen, Daniel. "Spatial analysis and visualization in the NBA using GIS applications." Thesis, California State University, Long Beach, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1527009.
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Basketball is a unique sport in which the use of space and time is greatly important for a team’s success. Furthermore, the National Basketball Association (NBA) is undergoing drastic change in terms of the way teams approach spatial issues as well as the spatio-temporal technologies and analytics. Given these facts, Geographic Information Systems (GIS) provide the opportunity to develop new analytic and visual methodologies to perform spatial analysis for team performances and meet the league’s changing needs. This project thus develops new approaches, methods, and toolsets using GIS to demonstrate its efficacy and potential for professional application in the NBA. The first application uses GIS to adapt Relative Motion analysis techniques to an existing play, seeking to represent the average motion characteristics entailed therein. The other application uses a tool developed to map, glean spatial statistics, and model the use and importance of floor spacing for teams in the NBA.
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Bao, Renjun. "Time Relaxed Round Robin Tournament and the NBA Scheduling Problem." Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1268666743.
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Van, Cameron E. "Don’t Worry, College Doesn’t Make You Successful In the NBA." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1490.
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This paper explores the value of attending college to Division I National Collegiate Athletic Association (NCAA) basketball players in terms of future success in the NBA. Future success is measured by both salary and minutes played per game. A dataset of 660 athletes from the 2006 through 2016 drafts was collected from Basketball-Reference. An empirical model is estimated using this data in order to identify the determinant factors in a player’s success in the NBA. It is found that college is not a determinant of success in the NBA.
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Nečasová, Romana. "Proč stojí Nike v Praze dvakrát tolik co v USA?" Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-96409.
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I study retail prices of sport goods for a particular multinational producer across European countries and in the USA to examine behaviour of the law of one price. Although average prices across all goods in the sample differ only slightly across most of the countries, I find significant price differences for individual goods for almost each country pair, including a group of the states that are generally considered as relatively integrated. The conducted analysis has not confirmed that these differences are caused primarily by various distribution costs. The computed relative prices across products vary significantly once compared internationally even within a group of similar goods of which distribution costs should be the same. The price variation, which prevails even when costs are excluded, points to the existence of strategic pricing and lagging arbitrage.
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Matyáš, David. "Finanční analýza a srovnání ukazatelů u společností Nike a Adidas." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162632.
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In this thesis I describe the process of financial analysis and consequently I perform a comparison of two competitors whose reports are based on different accounting standards. Financial analysis is performed on data from consolidated financial statements and the analysis deals with possible gaps in reporting arising from the fact that Nike, Inc. uses U. S. GAAP, while adidas AG applies to IFRS. I conclude that in this particular case there is not significant divergence between data reported and analysis can be undertaken without material errors. Comparison itself shows that both companies are generally in a good financial condition, but with adidas falling behind quite considerably in a few indicators. As such I can mention assets turnover, operating margin, working capital and others.
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Portugal, Neto Amaury Floriano. "Avaliação de risco no processo de internacionalização da NBA no Brasil." Universidade de Fortaleza, 2016. http://dspace.unifor.br/handle/tede/108410.
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Made available in DSpace on 2019-03-29T23:57:57Z (GMT). No. of bitstreams: 0
Previous issue date: 2016-05-05The economic and social advances of the 2000´s, placed Brazil in a prominent position on the crisis scenario installed in developed countries. This prestige was reflected in the right to host the two largest sporting events in the world, FIFA World Cup Soccer and the Olympics. Major sports and entertainment international organizations seized the moment to open market in Brazil, the NBA, the most globalized sports league in the world, took the time to open in 2012 in Rio de Janeiro, the NBA Brazil, first league office in South America. The NBA 's internationalization process in Brazil becomes an interesting factor to be studied, since all search for international markets bring many risks and the political and economic unpredictability that Brazil suffers since 2014 added to cultural factors linked to the sports organization justifies this project. Through this context, it was defined as a general objective to evaluate the risks of the NBA internationalization process in Brazil in 2012-2015 and 2020 periods. Therefore, an extensive literature review and consultation with four experts was held to raise what are the relevant dimensions and variables for evaluation of NBA¿s risk of internationalization in Brazil, they are: Uncertainty (ten variables) and Commitment (ten variables). Weights and notes were assigned to these variables in the two periods studied allowing the formatting of NBA¿s Risk Assessment Index (IARnba), as a product of this work. In addition, the study allowed an analysis of NBA¿s Internationalization Process in Brazil from its opening (2012-2015) and five years ahead (2020) which showed that in the period studied there possibly a decrease in NBA risk of internationalization in Brazil, generating a deepening and strengthening of relations with the business market and a consequently reduction of uncertainty. Palavras-chave: Internationalization process of the firm. Risk management. Sports management. Basketball. Sports organizations.
Os avanços econômicos e sociais da década de 2000 colocaram o Brasil em posição de destaque diante do cenário de crise instalada nos países desenvolvidos. Este prestigio foi refletido no direito de organizar os dois maiores eventos esportivos do mundo, a Copa do Mundo de Futebol e as Olimpíadas. Grandes organizações esportivas e de entretenimento mundiais aproveitaram o momento para abrir mercado no Brasil, a NBA, a liga esportiva mais globalizada do mundo, aproveitou o momento para inaugurar em 2012 no Rio de Janeiro a NBA Brasil, primeiro escritório da liga na América do Sul. O processo de internacionalização da NBA no Brasil torna-se um fator interessante a ser estudado, uma vez que toda busca por mercados internacionais trazem muitos riscos e a imprevisibilidade político-econômica que o Brasil sofre desde 2014 somados a fatores culturais ligados a organização do esporte justificam isso. Mediante esse contexto definiu-se como objetivo geral avaliar os riscos do processo de internacionalização da NBA no Brasil no período de 2012-2015 e 2020. Para tanto, foi realizada pesquisa bibliográfica e consulta a quatro especialistas para levantar quais seriam as dimensões e variáveis relevantes para avaliação do risco de internacionalização da NBA no Brasil, são elas: Incerteza (dez variáveis) e Comprometimento (dez variáveis). Foram atribuídos pesos e notas a essas variáveis nos dois períodos estudados permitindo a formatação do índice de avaliação de risco da NBA (IARnba), como produto desta dissertação. Além disso, o estudo permitiu uma análise sobre o Processo de Internacionalização da NBA no Brasil nos períodos de sua abertura (2012-2015) e cinco anos à frente (2020) que demonstrou que, no período estudado haverá possivelmente uma diminuição do risco de internacionalização da NBA no Brasil, gerando um aprofundamento e fortalecimento nas relações com o mercado e com diminuição de incertezas. Palavras-chave: Processo de internacionalização. Avaliação de risco. Gestão do esporte. Basquete. Ligas esportivas.
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Yu, Andrew Seohwan. "NBA ON-BALL SCREENS: AUTOMATIC IDENTIFICATION AND ANALYSIS OF BASKETBALL PLAYS." Cleveland State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu14943636475232.
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Owan, Lucas M. "The Effects of Recessions and Market Sizes on NBA Player Salary." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1491.
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Some teams in the National Basketball Association experienced revenue declines during the Great Recession. Previous literature has found that teams in larger markets are able to generate more revenue due to higher populations. The recession left small-market teams suffering financially. I analyze a player based on his performance and examine if market size and recessions appreciate or depreciate a player’s salary. Further, I investigate if the competitive imbalance between big-market and small-market teams expanded due to the recession. My results suggest recessions do not have an impact on player salary, however player salary decreased by a small margin in post-recession years. The 2008 Great Recession did not enhance the competitive imbalance among teams. The NBA did an effective job accounting for decreasing team revenues during the recession and confirming all teams could spend amounts at or near the salary cap.
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Sahasrabudhe, Aditya. "NBA 2020 Finals: Big Data Analysis of Fans’ Sentiments on Twitter." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1619784186362291.
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Sommerwerk, Nike [Verfasser]. "Patterns, determinants, and management of freshwater biodiversity in Europe / Nike Sommerwerk." Berlin : Freie Universität Berlin, 2016. http://d-nb.info/1104733811/34.
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Müller, Nike [Verfasser]. "Regulation of Lipoprotein(a) by interleukin-6 in humans / Nike Müller." Kiel : Universitätsbibliothek Kiel, 2014. http://d-nb.info/1052020348/34.
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Eriksson, Christina. "Nike Retail Tour iBook : Interaktiv e-boksdesign med Apple iBooks Author." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-23582.
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Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omnämnd som Retail Tour iBook, är avsedd för användande på Apples iPads och har skapats på uppdrag av företaget River Cresco AB för deras kund Nike. Den interaktiva e-boken beställdes av Nike för att användas vid ett återkommande internt möte som behandlar återförsäljningen av Nike-produkter i Stockholm. Utöver programmet iBooks Author har programmen Adobe Photoshop, Adobe Illustrator samt Apple iMovie använts i designprocessen för att skapa Retail Tour iBook. Resultatet av denna rapport är en färdig produkt, en interaktiv e-bok som användes av Nike för första gången i april 2014.This report describes the process of creating an interactive e-book with Apple’s program “iBooks Author”. The e-book, referenced here as Retail Tour iBook, is intended for use on Apple’s iPad. The Retail Tour iBook was created in service of River Cresco AB for their client Nike. The Retail Tour iBook is intended for use at recurring internal meetings at Nike Sweden, which are attended by international representatives from Nike and concern the retail situation of Nike in Stockholm. In addition to iBooks Author; Adobe Photoshop, Adobe Illustrator, and Apple iMovie were used in the design process of the Retail Tour iBook. The result of this report is the end product, an interactive e-book, which was utilized for the first time by Nike Sweden in April 2014.
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Caetano, Nuno Maria Risques Pereira Lupi. "Nike marketing plan: the launch of Nike Academy in Portugal." Master's thesis, 2019. http://hdl.handle.net/10071/19885.
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In this master project, the objective is to develop a strategic and operational marketing plan to support the launching of a football academy, designed to ensure the physical, psychological and emotional welfare of its athletes. This football academy will be launched in Portugal, by Nike, during the summer of 2021.
In this project, we have identified the potential participants, sponsors and fans, and studied the advantages that this initiative may bring to Nike. To achieve these conclusions, we made a strategic and operational study, that will allow to evaluate the impact the new service for the brand and what resources will be needed to implement this project.
We studied the reality in which the current football academies are being developed, to construct terms of comparisons between them, and to understand what the good practices are, and what can be improved in this industry.
We defined a marketing strategy and designed marketing-mix components, with the goal of creating a football academy that fulfills the young athletes’ needs, and not only the agents’ and managers’ needs.
Our goal was to construct a model of an academy that could be followed by other football clubs, demonstrating the importance that the mental wellbeing of the players has for themselves and for their futures, but also for the clubs where they play in.Este projeto de mestrado tem como objetivo, desenvolver um plano estratégico e operacional de marketing, para apoiar o lançamento de uma academia de futebol, desenvolvida com o intuito de garantir o bem-estar físico, psicológico e emocional dos seus atletas. Esta academia de futebol será lançada em Portugal, pela Nike, durante o verão de 2021. Neste projeto, identificamos os potenciais participantes, patrocinadores e fãs, e estudamos as vantagens que esta iniciativa pode trazer para a Nike. Para chegar a estas conclusões, realizamos um estudo estratégico e operacional, que permitirá avaliar o impacto do novo serviço para a marca e quais os recursos necessários para implementar este projeto. Estudamos a realidade em que as atuais academias de futebol estão a ser desenvolvidas, para elaborar termos de comparação entre elas e para entender quais são as boas práticas e o que pode ser melhorado neste setor. Definimos uma estratégia de marketing e projetamos componentes de marketing-mix, com o objetivo de criar uma academia de futebol que atenda às necessidades dos jovens atletas, e não apenas às necessidades dos agentes e diretores desportivos. O nosso objetivo passou por construir um modelo de academia de futebol que pudesse ser seguido por outros clubes de futebol, demonstrando a importância que o bem-estar mental dos jogadores tem para o presente e para o futuro deles, mas também para os clubes onde jogam.
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Yu, Jia-Ling, and 余嘉玲. "Behind the NBA Statistics." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/51556891392390264044.
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碩士淡江大學
數學學系碩士班
97
We want to build a model to forecast the American professional basketball game results, presumably Taiwan sports lottery more reasonable odds and let the minutes. I try to three analysis method to establish a model. Analysis method 1: the regression analysis method. Analysis method 2: using odds model to estimate each team once what kind of winning the condition is reached, the game he will win, but what is the chance of winning. Or is each team, once you reach the kind of defeats conditions, that game he bound to lose, and he lost a game what is the chance of. Analysis method 3: analysis into the playoffs 16 teams in the quarter Cup competition results, analyzed the merits of each team, and according to the point, to speculate on the results of the playoffs for the victory. This thesis is a very bold attempt, unfortunately unable to achieve the original purpose; is set up a chance for a game of the model to do. This result is very disappointing but not unexpected that made me too, because the American professional basketball game is to hope that the characteristics of the game results cannot be predicted.