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Journal articles on the topic 'Nike and the NBA'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

LOUIE, Lobo. "Basketball Shoe Brand Preference of the Young Basketball Enthusiasts in Hong Kong." Asian Journal of Physical Education & Recreation 16, no. 1 (June 1, 2010): 6–15. http://dx.doi.org/10.24112/ajper.161783.

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LANGUAGE NOTE | Document text in English; abstract also in Chinese. The study attempts to investigate the choice preference of basketball shoe brands as perceived by the young basketball players in Hong Kong. A survey questionnaire was designed with content validity being established. The data for this study were collected from 240 young basketball enthusiasts in Hong Kong. Data were treated utilizing descriptive statistics mainly in terms of frequency counts and percentages. Chi-square statistic was used to determine the gender differences in various variables. Nike is the most dominant basketball shoe brand as indicated by the respondents. Male subjects chose the basketball shoe products because of the ‘comfortableness' and ‘price', whereas shoe ‘style' is the females' first choice. Kobe Bryant, Michael Jordan, and Lebron James were identified as the top three most popular NBA players who are endorsers to basketball shoe brands. The use of NBA to promote basketball shoe branding in Hong Kong appears to have further room for development. The present finding provides some insight and understanding about the basketball shoe products and market in Hong Kong. 本研究旨在探討本港年青籃球愛好者對籃球鞋品牌的喜好，研究以問卷調查方式進行，共收集了240名年青籃球愛好者的意見並進行統計分析。結果顯示：Nike是最受歡迎的品牌；「舒適」和「價錢」是男性受訪者喜歡選購籃球鞋的原因；而女性則喜愛籃球鞋的款式。高比拜仁、米高佐敦及勒邦占士的贊助品牌是最受年青籃球愛好者所喜歡的。

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Runstedtler, Theresa. "More Than Just Play: Unmasking Black Child Labor in the Athletic Industrial Complex." Journal of Sport and Social Issues 42, no. 3 (March 8, 2018): 152–69. http://dx.doi.org/10.1177/0193723518758458.

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African Americans’ hypervisibility in sports remains a frequent point of critique. There has been a tendency to blame Black youths for their supposed “sports fixation.” Complicating this narrative of cultural pathology, I examine the foundational importance of Black boys’ athletic labor to the profitability of the sporting industries. I first trace the structural conditions (imperialism, racism, industrial capitalism) that contributed to the hypervisibility of young Black boxers at the turn of the 20th century. I then explore the contemporary conditions driving Black hypervisibility in basketball. Analyzing Hoop Dreams (1994) alongside the aggressive tactics of corporations such as Nike, the National Collegiate Athletic Association (NCAA), and the National Basketball Association (NBA) to recruit talent at younger and younger ages, I illustrate that Black boys are performing a kind of child labor. Similar to Black boxers from a century before, Black youths’ focus on achieving success in basketball is not just a simple matter individual “choice.” It is also symptomatic of their continued political, social, and economic marginalization in the postindustrial, neoliberal United States, which sports companies capitalize on.

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Liu, Chang, Qianqian Su, Li Li, Jie Sun, Jian Dong, and Weiping Qian. "Substrate-Immersed Solvothermal Synthesis of Ordered SiO2/Ag Arrays as Catalytic SERS Substrates." Nano 13, no. 05 (May 2018): 1850049. http://dx.doi.org/10.1142/s1793292018500492.

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In this work, we designed a simple substrate-immersed solvothermal route for the one-step synthesis of novel ordered SiO2/Ag arrays, employing SiO2 colloidal crystals as templates and alcohol as reducing agent. The Ag nanoparticles were uniformly deposited in situ onto SiO2 colloidal crystals, which exhibited high surface enhanced Raman spectroscopy (SERS) activity and uniform SERS intensity. It was found that ordered SiO2/Ag arrays could rapidly scavenge the absorbed-Nile blue A (NBA) molecules from the surfaces with the assistance of H2O2, while the SERS signals of NBA decreased sharply and almost completely disappeared within four minutes. This can be attributed to the superior catalytic activity of Ag nanoparticles. After five times of re-immersion and re-absorbing process of NBA, the substrates could still keep [Formula: see text] 74.8% SERS intensity versus the original. The high activity and durability of the as-prepared SiO2/Ag SERS substrate endow them as a promising candidate for trace detection.

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Dong, Jian, Yuan Li, Mingyue Zhang, zhang Li, Tianyu Yan, and Weiping Qian. "Ultrasensitive surface-enhanced Raman scattering detection of alkaline phosphatase." Anal. Methods 6, no. 22 (2014): 9168–72. http://dx.doi.org/10.1039/c4ay01885k.

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In this study, an ultrasensitive surface-enhanced Raman scattering (SERS) detection of alkaline phosphatase (ALP) has been developed, in which nile blue A (NBA) was chosen to replace nitro blue tetrazolium chloride (NBT) in a reactive system of 5-bromo-4-chloro-3-indolyl phosphate (BCIP), NBT, and ALP.

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Kramarenko, S. S., S. I. Lugovoy, A. V. Lykhach, A. S. Kramarenko, V. Ya Lykhach, and A. A. Slobodianyk. "Effect of genetic and non-genetic factors on the reproduction traits in Ukrainian Meat sows." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 90 (April 26, 2019): 3–8. http://dx.doi.org/10.32718/nvlvet-a9001.

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Purebred Ukrainian Meat (UM) breed pigs, which came from Limited Liability Company “Tavriyskie Svin'I” herd located in Skadovsky district (Kherson region, Ukraine), were studied. The reproduction traits investigated were total number of piglets born (TNB), number of piglets born alive (NBA), frequency of stillborn piglets (FSB), number of weaned piglets (NW), total weaning weight of litter (TWWL) and average piglet weaning weight (APWW) for sows farrowing between 2006 and 2012. The analysis covered reproductive characteristics of 49 sows in the first nine parities (n = 457 litters). The sows originated from different the UM dam lines. Two month farrowing periods (January/February, March/April, May/June, July/August, September/October, and November/December) were constructed and used for reproduction traits. Data were analyzed by use of general linear model (GLM) procedure with the statistical package MINITAB v. 15. The estimates of reproduction traits for UM sows were 10.73 ± 0.43 ind. for TNB, 9.36 ± 0.39 ind. for NBA, 10.5 ± 2.2% for FSB, 9.07 ± 0.30 ind. for NW, 128.1 ± 5.7 kg for TWWL and 14.39 ± 0.49 kg for APWW. Litter size had a nonlinear effect on probability of stillbirth; piglets from small and large litters were more susceptible to die at farrowing with a minimum probability (near 5.0%) for intermediate litters of 8–10 piglets. Results here indicate that weak genetic variation exists in different the UM dam lines for the reproduction traits. Based on the obtained results it can be concluded that influence of parity on the observed traits of litter size was highly statistically significant (P < 0.05–0.001). The TNB, NBA and NW decreased in the first-second parities and thereafter increased with the number of parities, reaching a maximum in parities 5 and 6. FSB was lowest in parities 2, 3 and 5. Farrowing month significantly influenced some reproduction traits also. Sows farrowing in May/June had the highest NW, TWWL and APWW.

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Gérard, J. P., B. Flipo, I. Raoust, S. Marcié, O. Croce, R. Trimaud, A. Leysalle, and J. M. Hannoun-Lévi. "OC-0479: A new breast applicator for iort using x-ray brachytherapy (xrb)with 50kv : the “Nice breast applicator” (NBA)." Radiotherapy and Oncology 106 (March 2013): S186—S187. http://dx.doi.org/10.1016/s0167-8140(15)32785-7.

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Kim, Kihyun, Namhyun Choi, Jun Ho Jeon, Gi-eun Rhie, and Jaebum Choo. "SERS-Based Immunoassays for the Detection of Botulinum Toxins A and B Using Magnetic Beads." Sensors 19, no. 19 (September 21, 2019): 4081. http://dx.doi.org/10.3390/s19194081.

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Rapid and sensitive detection of botulinum neurotoxins (BoNTs) is important for immediate treatment with proper antitoxins. However, it is difficult to detect BoNTs at the acute phase of infection, owing to its rarity and ambiguous symptoms. To resolve this problem, we developed a surface-enhanced Raman scattering (SERS)-based immunoassay technique for the rapid and sensitive detection of BoNTs. Magnetic beads and SERS nanotags as capture substrates and detection probes, respectively, and Nile Blue A (NBA) and malachite green isothiocyanate (MGITC) as Raman reporter molecules were used for the detection of two different types of BoNTs (types A and B), respectively. The corresponding limits of detection (LODs) were determined as 5.7 ng/mL (type A) and 1.3 ng/mL (type B). Total assay time, including that for immunoreaction, washing, and detection, was less than 2 h.

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Lapatin, Kenneth. "Athena Nike and Athena’s Nike." Archeologia e Arte Antica 9788879168328 (December 2018): 49–59. http://dx.doi.org/10.7359/832-2018-lapa.

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Thomsen, Arne. "Athena, Nike, Athena Nike: Some Iconographic Considerations." Archeologia e Arte Antica 9788879168328 (December 2018): 61–73. http://dx.doi.org/10.7359/832-2018-thom.

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Oshiki, Mamoru, Hiroyasu Satoh, Takashi Mino, and Motoharu Onuki. "PHA-accumulating microorganisms in full-scale wastewater treatment plants." Water Science and Technology 58, no. 1 (July 1, 2008): 13–20. http://dx.doi.org/10.2166/wst.2008.652.

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A study was conducted to clarify phylogenetic affiliations of polyhydroxyalkanoate (PHA)-accumulating microorganisms in full-scale activated sludge processes. Activated sludge samples obtained from three full-scale activated sludge processes were aerobically incubated with excess acetate to increase their PHA content. The buoyant density separation method was applied to selectively collect PHA-accumulating cells, which were then analysed by the group-level FISH and the PCR-DGGE-sequencing methods, and possible PHA-accumulating microbial groups were screened. A set of oligonucleotide probes targeting the microbial groups suspected to accumulate PHA was introduced, and seven oligonucleotide probes were newly designed for this purpose. PHA accumulation of probe-positive cells was confirmed by the post-FISH PHA staining method, wherein PHA staining with Nile Blue A (NBA) was applied after FISH. As a result, the following seven bacterial groups were found to have PHA: Dechloromonas, Accumulibacter, Thauera, Zoogloea, Comamonas, Competibacter and a novel cluster in Beta-proteobacteria. Based on the results of the post-FISH PHA staining method, these seven bacterial groups were estimated to account for around four-tenths to two-thirds of total PHA-accumulating microorganisms.

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Stella, Stella, and Suzy S. Azeharie. "Studi Budaya Dalam Komunitas Fans Nike Ardilla di Jakarta (Fanatisme Penggemar Nike Ardilla)." Koneksi 2, no. 2 (May 9, 2019): 589. http://dx.doi.org/10.24912/kn.v2i2.3941.

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Nike Ardilla Fans Club merupakan sebuah nama bagi penggemar dari penyanyi Nike Ardilla yang terdiri dari berbagai macam orang yang memiliki ketertarikan yang sama. Nike Ardilla Fans Club sudah tersebar hampir di seluruh provinsi di Indonesia. Penggemar Nike Ardilla juga tersebar di luar negeri seperti Malaysia, Brunei Darussalam, Singapura, Thailand dan Hongkong. Penelitian ini dibuat untuk mengetahui studi komunikasi budaya dalam komunitas fans Nike Ardilla di Jakarta, untuk mengetahui bentuk fanatisme komunitas fans Nike Ardilla dan untuk mengetahui komunitas fans Nike Ardilla menjadi fanatik. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, teori budaya, teori fanatisme dan teori identitas budaya. Metode penelitian yang digunakan adalah metode penelitian kualitatif studi kasus secara deskriptif. Data yang dianalisis diperoleh dari hasil wawancara dengan narasumber dan dari hasil observasi. Penelitian ini menunjukkan bahwa komunitas Nike Ardilla fans Club didominasi oleh anggota perempuan. Anggota Nike Ardilla Fans Club memiliki alasan tertentu yang membuat para fans menjadi fanatik. Komunitas Nike Ardilla Fans Club memiliki identitas budaya yaitu kebiasaan unik yang dilakukan sehingga membentuk budaya yang terjadi sampai saat ini, dan komunikasi yang terjalin antara sesama anggota Nike Ardilla Fans Club berjalan dengan baik. Komunikasi yang dilakukan juga menggunakan perantara media sosial.

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Yalouns, Nikolaos. "La contribution des jeux au développement des lettres et des arts en Grèce Ancienne." Classica - Revista Brasileira de Estudos Clássicos 1, no. 1 (November 20, 1988): 79–92. http://dx.doi.org/10.24277/classica.v1i1.645.

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L'importance de l'athlétisme dans la vie courante n'a jamais été aussi forte qu'en Grèce ancienne, à cause de son rapport avec la religion et du poids de l'idéologie de la compétition, de l'agonistique. Les concours sportifs non seulement prenaient place lors des fêtes religieuses, mais leur siège se trouvait auprès des temples et des grands sanctuarires. Les diverses modalités de compétition étaient censées avoir été instituées par les dieux eux-mêmes. D'autre part, les rapports avec les jeux funéralres sont évidents, alnsi qu'avec d'autres rituels, tels le choix de l'époux ou la sucession au thrône. L'émulation, par ailleurs, était a la racine du concept d'excellence. L'idéal de plénitude de i'homme grec, l'exploit (physique et intellectuel) était capable de distinguer l'homme rationnel de la nature sauvage et illogique. Agon (combat) et Nike (victoire) ont été personnifiés de bonne heure. L'agon était la sève de l'activité des athiètes mais également des poètes, orateurs, musiciens, sculpteurs, peintres, céramlstes etc. Les lieux d'entraînement (palestres et gymnases) sont vite devenus de vérltables centres d'éducation générale. Enfin, le milieu sportif a fourni à la littérature et à l'art grec l'inspiration, les sujets et les modèles dont ils se sont nourris pendant toute leur histolre.

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Batu, Reminta Lumban. "ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG." Jurnal Ilmu Manajemen (JIMMU) 4, no. 1 (May 5, 2020): 20. http://dx.doi.org/10.33474/jimmu.v4i1.2634.

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Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi deskriftif dan analisis verifikatif. Hasil uji beda diperoleh bahwa tidak ada perbedaan yang sigfinikan antara sepatu sport Adidas dan Nike. Dan tidak ada hubunga antara sepatu sport Adidas dan Nike.Kata Kunci: Bauran promosi, Volume penjualan This study aims to compare the promotional mix of sports shoes in Karawang. To find out how the description of the promotion mix on Adidas and Nike sports shoes to find out how the sales volume description on Adidas and Nike sports shoes to find out how much influence the promotional mix has on sales volume on Adidas and Nike sports shoes. The sample in this study were 100 respondents from each product who were consumers who had bought and used Adidas and Nike sports shoes. The analysis used is descriptive analysis and verification analysis. Different test results obtained that there is no significant difference between Adidas and Nike sports shoes. And there is no connection between Adidas and Nike sports shoes.Keywords: Promotion mix, Sales volume

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Pasisingi, Nuralim, and Suprapty Abdullah. "Pola kemunculan ikan nike (Gobiidae) di Perairan Teluk Gorontalo, Indonesia." Depik 7, no. 2 (August 18, 2018): 111–18. http://dx.doi.org/10.13170/depik.7.2.11442.

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Nike fish is one of the fish species found in Gorontalo known to belong to the Gobiidae group. Nike is fishing intensively by local fishermen without considered sustainability aspect. Unfortunately, the comprehensive scientific data for the management purposes of nike fish was not yet available. Therefore, this study aims to assess the period of occurrence of nike fish in the Gorontalo Bay as the initiation of providing scientific information that supports sustainable management goal. Sampling was conducted from March to June 2018 using fish net. The results showed that the period of occurrence of nike fish every month starting from the bay area and move toward the estuary. The emergence of nike fish that began in the eastern part of Gorontalo Bay occurred in March, April, and May 2018. While the appearance of nike fish that started from the western area of the bay occurred in June and July 2018. It was concluded that the duration of occurrence of nike fish in the Gorontalo Bay occurs for 3 to 9 days at the end of the lunar phase.Nike merupakan salah satu spesies ikan yang ditemukan di Perairan Gorontalo yang dikenal berasal dari kelompok gobiidae. Kegiatan eksploitasi ikan nike oleh nelayan belum mempertimbangkan aspek kelestariannya di perairan berpotensi mengancam keberlanjutannya di perairan. Data ilmiah dan komprehensif yang dapat dijadikan acuan pengelolaan ikan nike belum tersedia. Oleh karena itu, penelitian ini bertujuan untuk memetakan periode kemunculan ikan nike di perairan Teluk Gorontalo sebagai inisiasi penyediaan informasi ilmiah yang mendukung arah pengelolaan yang berkelanjutan. Pengambilan sampel ikan di Perairan Teluk Gorontalo dilakukan pada Bulan Maret sampai Juni 2018 dengan menggunakan jaring ikan. Hasil penelitian menunjukkan bahwa periode kemunculan ikan nike setiap bulan dimulai dari area teluk dan begerak ke arah muara. Kemunculan ikan nike yang dimulai di perairan Teluk Gorontalo bagian timur terjadi pada bulan Maret, April, dan Mei 2018. Sedangkan kemunculan ikan nike yang dimulai dari area barat teluk terjadi pada bulan Juni dan Juli 2018. Secara keseluruhan, durasi kemunculan ikan nike di perairan Teluk Gorontalo terjadi selama 3 sampai 9 hari di fase bulan akhir menjelang bulan baru.

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Chakraborty, Suvradip, Janaka Alawatugoda, and Chandrasekaran Pandu Rangan. "New approach to practical leakage-resilient public-key cryptography." Journal of Mathematical Cryptology 14, no. 1 (July 11, 2020): 172–201. http://dx.doi.org/10.1515/jmc-2019-0014.

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AbstractWe present a new approach to construct several leakage-resilient cryptographic primitives, including leakage-resilient public-key encryption (PKE) schemes, authenticated key exchange (AKE) protocols and low-latency key exchange (LLKE) protocols. To this end, we introduce a new primitive called leakage-resilient non-interactive key exchange (LR-NIKE) protocol. We introduce an appropriate security model for LR-NIKE protocols in the bounded memory leakage (BML) settings. We then show a secure construction of the LR-NIKE protocol in the BML setting that achieves an optimal leakage rate, i.e., 1 – o(1). Our construction of LR-NIKE requires a minimal use of a leak-free hardware component. We argue that the use of such a leak-free hardware component seems to be unavoidable in any construction of an LR-NIKE protocol, even in the BML setting. Finally, we show how to construct the aforementioned leakage-resilient primitives from such an LR-NIKE protocol as summarized below. All these primitives also achieve the same (optimal) leakage rate as the underlying LR-NIKE protocol. We show how to construct a leakage-resilient (LR) IND-CCA-2-secure PKE scheme in the BML model generically from a bounded LR-NIKE (BLR-NIKE) protocol. Our construction of LR-IND-CCA-2 secure PKE differs significantly from the state-of-the-art constructions of these primitives, which mainly use hash proof techniques to achieve leakage resilience. Moreover, our transformation preserves the leakage-rate of the underlying BLR-NIKE protocol. We introduce a new leakage model for AKE protocols, in the BML setting, and present a leakage-resilient AKE protocol construction from the LR-NIKE protocol. We introduce the first-ever leakage model for LLKE protocols in the BML setting and the first construction of such a leakage-resilient LLKE from the LR-NIKE protocol.

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Falaschi, Eva. "From Athena Nike to Nike Apteros: Literary and Epigraphical Sources." Archeologia e Arte Antica 9788879168328 (December 2018): 75–92. http://dx.doi.org/10.7359/832-2018-fal1.

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Rosyadi, Iska Dwi Athma Putri. "MENGUNGKAP MAKNA IKLAN NIKE DENGAN MENGGUNAKAN ANALISA SEMIOTIKA SOSIAL." Sosial & Humaniora 8, no. 1 (January 11, 2018): 1. http://dx.doi.org/10.24123/jsh.v8i1.666.

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Nike is one of the biggest company that sell shoes, clothing, and sports equipment. Nike was founded in 1964 as Blue Ribbon Sports and it officially became Nike Inc. in 1971. Nike has done a variety ways in order to keep the customer remember and make purchases, one of them is through the print ads that published in Cita Cinta 09/XII. Print advertisement is one of media that full of meaning. Construction of meaning was made by the designer from any visual elements. The meaning that derived from it is contextual, which every community has its own meaning. Through social Semiotic analysis, can be known that Nike tried to deliver message about happiness and comfort in running using Nike shoes, this message was suitable for Cita Cinta’s characteristics of target audience because they used European women model and English sentence to build it. Medium Angle shot also used to emphasize the meaning; so that Nike present in the same level with the audience, and there is no gap between them.

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Majhut, Berislav. "Josip Kozarac u hrvatskoj dječjoj književnost." Fluminensia 29, no. 2 (2017): 179–96. http://dx.doi.org/10.31820/f.29.2.1.

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U radu se obrađuju dvije isprepletene teme: prvo, pripadaju li Priče djeda Nike dječjoj književnosti i, drugo, na koja se pripovjedna djela Josipa Kozarca zapravo odnosi naslov Priče djeda Nike. Tradicionalno Priče djeda Nike smatraju se dijelom dječje književnosti premda nije provedeno temeljito propitivanje razloga za takav stav. Usto se i prve dvije objavljene verzije Priča djeda Nike toliko razlikuju da je ona objavljena u Pučkim novinama za trećinu duža od one otisnute 1880. kao knjiga u nakladi Mučnjaka i Senftlebena. Priče djeda Nike postavit će se u kontekst hrvatske dječje književnosti i nastojati locirati njihovo mjesto u povijesti hrvatske dječje književnosti. Ne samo da je došlo do ozbiljnog razilaženja u verzijama Priča djeda Nike objavljenim u periodici i monografiji već će se tragom nekih svjedočenja suvremenika utvrditi kako je i sam Kozarac bio spreman dio svojih djela u rukopisu namijeniti dječjoj čitateljskoj publici.

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Fort, Timothy L., and Steven R. Salbu. "Introduction to the Special Section on Commercial Speech." Business Ethics Quarterly 17, no. 1 (January 2007): 3–4. http://dx.doi.org/10.5840/beq200717117.

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ABSTRACT:In 1998, activist Marc Kasky sued Nike for alleged false advertising and unfair competition under California law. Kasky alleged that Nike made false statements in a variety of what we would usually consider non-advertising forums, including interviews and letters to the press. The Supreme Court of California permitted Kasky's suit to go forward, even though the statements were not a part of traditional paid commercial advertisements. The Supreme Court of the United States, which initially granted certiorari to review the case, dismissed the writ on June 26, 2003, leaving intact California's broad interpretation of its statute and narrow construction of the Constitutional speech protections that constrain that statute. What is typically referred to as “the Nike case” or “the Kasky case” can mean either Kasky v. Nike (as the case was originally filed) or Nike v. Kasky (when Nike appealed the lower court's judgment).

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Husain, Rahim, Lukman Mile, and Debriwanti Kakoe. "Analisis Nilai Gizi Produk Kaki Naga Ikan Nike (Awaous melanocephalus) Dengan Menggunakan Tepung Sagu (Metroxylon sp)." Jambura Fish Processing Journal 1, no. 1 (February 13, 2020): 37–45. http://dx.doi.org/10.37905/jfpj.v1i1.4504.

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Penelitian ini bertujuan untuk mengetahui nilai gizi (kimiawi) produk kaki naga yang ditambahkan dengan ikan nike (Awaous melanocephalus). Penelitian ini terdiri dari 2 tahap yaitu, (1) formulasi dan (2) karakteristik nilai gizi kaki naga ikan nike (Awaous melanocephalus). Perlakuan pada penelitian ini adalah konsentrasi ikan nike yaitu 110gr, 120gr dan 130gr. Analisis data yang digunakan untuk mutu kimia menggunakan Rancangan Acak Lengkap (RAL). Jika hasil analisis berpengaruh nyata maka dilanjutkan dengan uji lanjut Duncan. Hasil penelitian menunjukan bahwa produk kaki naga berbahan dasar tepung sagu dengan ikan nike (Awaous melanocephalus) dengan karakteristik kimia yaitu kadar air berkisar antara 41,64% - 44,66%; kadar abu 1,85% – 2,17%; kadar protein 5,55% – 7,88%; kadar lemak 13,66% – 17,89%; dan karbohidrat 30,75% – 35,07 %. Kaki naga dengan konsentrasi ikan nike (Awaous melanocephalus) formula A (Konsentrasi ikan nike 110gr) merupakan produk terpilih. Karakteristik kimia yaitu kadar air 41,64%; kadar abu 1,85%; kadar protein 7,88%; kadar lemak 17,89%; dan karbohidrat 30,75%.

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Szto, Courtney. "Saving Lives With Soccer and Shoelaces: The Hyperreality of Nike (RED)." Sociology of Sport Journal 30, no. 1 (March 2013): 41–56. http://dx.doi.org/10.1123/ssj.30.1.41.

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Product (RED) was launched in 2006 as an initiative to activate the corporate sector in the fight against HIV/AIDS in Africa. In 2009, Nike joined Product (RED)’s list of corporate partners with its “Lace Up, Save Lives” campaign. Nike (RED) directs 100% of its profits toward HIV/AIDS treatment and prevention through the Global Fund to Fight AIDS, Tuberculosis and Malaria and grassroots soccer programs in Africa. This case study questions the symbolism projected by Nike (RED) and its implications by applying Jean Baudrillard’s theories on consumption and hyperreality. The manner in which Nike (RED) represents Africa, HIV/AIDS, soccer, and sport for development and peace are all discussed as mediated simulations that position Nike as the producer of knowledge. Data analysis observes that Nike (RED) laces produce a hyperreality, whereby the origin of truth becomes, according to Baudrillard, indecipherable and soccer becomes more important than HIV/AIDS.

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Pamungkas, Rollaz Dodo. "Pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas merek sepatu NIKE di Surabaya." Journal of Business and Banking 9, no. 1 (November 25, 2019): 37. http://dx.doi.org/10.14414/jbb.v9i1.1950.

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This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the method of purposive sampling. Multiple linear regression analysis was also for analyzing the data. The results showed that (1) there is a significant difference between the variables of brand image on brand loyalty Nike shoes in Surabaya, (2) there is also a significant difference between the variables of confidence in the brand to brand loyalty Nike shoes in Surabaya (3) a significant difference between the variables customer satisfaction on brand loyalty Nike shoes in Surabaya.

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K.P., Ikpo, Okolo V.O., and Oranusi I.N. "Effects of Social Media on Consumer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition." British Journal of Management and Marketing Studies 4, no. 2 (June 20, 2021): 71–88. http://dx.doi.org/10.52589/bjmms-pyhghipd.

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Communication has initiated a paradigm shift from the traditional to new the new social media. This study investigated the influence of Twitter messages and Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services in Enugu: an innovation adoption theory & hierarchy of effects model exposition. The specific objectives of the study were to ascertain the extent of the influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services. Also, to determine the extent of the influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services. This study contributed to the extant gap in marketing literature by using Twitter messages and Facebook messages to promote Nike Lake Resort services in Enugu. The population of the study includes guests of Nike Lake Resort selected through a convenient sampling technique. The survey method was adopted and the sample size of 384 was determined using Freud and William’s formula known as the Z-score method. Cronbach’s alpha was used to determine the reliability of the instrument of 0.870. The Pearson product-moment correlation coefficient was used to analyse data. Findings revealed a significant positive influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.937, p < 0.05). Also, it was revealed that there is a significant positive influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.943, p < 0.05). Twitter messages and Facebook messages are effective marketing tools for communicating Nike Lake Resort services to consumers. There is need for Nike Lake Resort to continuously improve on the use of Twitter messages and Facebook messages channels to help boost consumer awareness and patronage in future.

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Pasisingi, Nuralim, Abdul Hafidz Olii, and Sitty Ainsyah Habibie. "Morphology and growth pattern of Nike fish (amphidromous goby larvae) in Gorontalo Waters, Indonesia." Tomini Journal of Aquatic Science 1, no. 1 (May 21, 2020): 1–7. http://dx.doi.org/10.37905/tjas.v1i1.5622.

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Nike is a terminology used by Gorontalo local community to name schooling of minuscule amphidromous goby fish that has a limited appearance in Gorontalo waters. Understanding the biological performance of Nike fish is vital for implementing management and conservation strategy. This study aims to analyze daily recruitment and to determine growth patterns of Nike fish population in nature. Sampling was conducted in the Gorontalo waters during March, April, and May 2018 using a fish net with a mesh size of 0.5 inches. The duration of the appearance of Nike schooling in waters varies every month. The number of fish samples collected each month in this study ranged from 150 to 300 individuals. This study reveals that body color diversity and morphology of Nike fish strongly alleged to depend on where and how long they appear in the waters. Based on the daily recruitment pattern, Nike fish population distributed in Gorontalo waters is predicted to consist of individuals from multi-generation with an average length range of 1.848–2.805 cm. During the sampling time, a positive allometric growth pattern indicated by the population.

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Nonutu, Stevia E., Damajanty H. C. Pangemanan, and Christy N. Mintjelungan. "Uji Daya Hambat Ekstrak Ikan Nike (Awous melanocephalus) Terhadap Pertumbuhan Bakteri Fusobacterium nucleatum." e-GiGi 9, no. 2 (July 21, 2021): 238. http://dx.doi.org/10.35790/eg.v9i2.34982.

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Abstract: One of the treatment options of periodontal abscess caused by Fusobacterium nucleatum is administration of antibiotics. However, long-term antibiotics consumption can cause negative side effects. Therefore, alternative treatments that have low side effects and easy to be obtained are needed. Nike fish (Awaous melanocephalus) is one of the endemic fish of North Sulawesi province which has antibacterial properties. This study was aimed to evaluate the inhibition effect of nike fish extract on the growth of Fusobacterium nucleatum. This was a true experimental study with a posttest only control group design. We used modified Kirby-Bauer method with filter papers. Ciprofloxacin was used as the positive control and aquadest as the negative control. Extract of nike fish and stock of pure bacteria Fusobacterium nucleatum were prepared. The results showed that the average diameters of the inhibition zones formed in the nike fish extract after three repetitions, were as follows: for extract concentration of 12.5% was 2.91 mm; 25% was 4.16 mm; 50% was 8.41 mm; and 100% was 9.58 mm. In conclusion, nike fish extract (Awaous melanocephalus) at concentrations of 50% and 100% had a weak inhibitory effect (Himedia category) on the growth of Fusobacterium nucleatum meanwhile at concentrations of 12.5% and 25% there was no activity of zone of inhibition.Keywords: extract of nike fish (Awaous melanocephalus); Fusobacterium nucleatum; inhibitory effect Abstrak: Salah satu opsi pengobatan abses periodontal yang disebabkan oleh bakteri Fusobacterium nucleatum yaitu dengan penggunaan antibiotik namun mengonsumsi antibiotik jangka panjang dapat menimbulkan efek samping negatif. Oleh karena itu, diperlukan pengobatan alternatif yang memiliki efek samping rendah serta mudah didapat. Ikan nike merupakan salah satu ikan endemik Provinsi Sulawesi Utara yang berkhasiat sebagai antibakteri. Penelitian ini bertujuan untuk mengetahui daya hambat ekstrak ikan nike (Awaous melanocephalus) terhadap pertumbuhan bakteri Fusobacterium nucleatum. Jenis penelitian ialah eksperimental murni dengan post test only control group design. Metode yang digunakan yaitu metode modifikasi Kirby-Bauer dengan menggunakan paper disk. Kontrol positif menggunakan antibakteri ciprofloxacin dan kontrol negatif menggunakan akuades. Pada penelitian ini digunakan ekstrak ikan nike dan stok bakteri murni Fusobacterium nucleatum. Hasil penelitian menunjukkan bahwa rerata diameter zona hambat yang terbentuk pada ekstrak ikan nike setelah tiga kali pengulangan yaitu untuk konsentrasi 12,5% sebesar 2,91 mm; 25% sebesar 4,16 mm; 50% sebesar 8,41 mm; dan 100% sebesar 9,58 mm. Simpulan penelitian ini ialah ekstrak ikan nike (Awaous melanocephalus) pada konsentrasi 50% dan 100% memiliki daya hambat kategori lemah (Himedia) terhadap pertumbuhan bakteri Fusobacterium nucleatum sedangkan pada konsentrasi 12,5% dan 25% dikategorikan tidak terdapat aktivitas zona hambat. Kata kunci: ekstrak ikan nike (Awaous melanocephalus); Fusobacterium nucleatum; daya hambat

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Fan, Yan-Ngo, Wenyi Wang, Chi-Wai Kan, Krailerck Visesphan, Kornchanok Boontorn, Jitti Pattavanitch, Thawatchai Intasean, and Rattanaphol Mongkholrattanasit. "An Analysis of Air Permeability of Men’s Quick-Dry Sportswear." E3S Web of Conferences 165 (2020): 05010. http://dx.doi.org/10.1051/e3sconf/202016505010.

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Air permeability is one of the thermal comfort properties of clothing and fabrics. This study evaluated the quick dry properties of summer men’s T-shirts of different brands (Nike, Adidas, Laishilong and Columbia) by studying the air permeability behavior. Both Nike and Adidas samples were knitted by single jersey, while double jersey was used for Laishilong and Columbia T-shirts. The materials for Adidas, Laishilong and Columbia were polyester while Nike was made of cotton and polyester. Overall, both Nike and Adidas were found to perform better in terms of air permeability than those of Laishilong and Columbia.

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Marcelli, Daniel. "Des « godasses » aux « Nike »." Enfances & Psy 22, no. 2 (2003): 8. http://dx.doi.org/10.3917/ep.022.0008.

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Buck, Marilyn. "Air Nike Slam Dunk." Feminist Studies 30, no. 2 (July 1, 2004): 271. http://dx.doi.org/10.2307/20458959.

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Cole, C. L. "Nike Goes to Broadway." Journal of Sport and Social Issues 25, no. 2 (May 2001): 115–17. http://dx.doi.org/10.1177/0193723501252001.

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Wokutch, Richard E. "Nike and Its Critics." Organization & Environment 14, no. 2 (June 2001): 207–37. http://dx.doi.org/10.1177/1086026601142007.

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Wokutch, Richard E. "The Nike/IABS Debate." Organization & Environment 14, no. 3 (September 2001): 364–68. http://dx.doi.org/10.1177/1086026601143008.

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Oppenheim, Elliott B. "Nike the golden retriever." Postgraduate Medicine 85, no. 7 (May 15, 1989): 85–86. http://dx.doi.org/10.1080/00325481.1989.11700720.

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de la Vega, Xavier. "Les mésaventures de Nike." Les Grands Dossiers des Sciences Humaines N°2, no. 3 (March 1, 2006): 19. http://dx.doi.org/10.3917/gdsh.002.0019.

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Gautama, S. "Perlindungan terhadap Merk Luar Negeri." Jurnal Hukum & Pembangunan 16, no. 2 (June 14, 2017): 148. http://dx.doi.org/10.21143/jhp.vol16.no2.1196.

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Dalam uraian Direktur Pemasaran Perusahaan International Nike disebut sebagai contoh mengenai kasus Tancho. Setelah mengeluh tentang kurangnya perlindungan terhadap merek Nike oleh Mahkamah Agung, maka telah disebut kasus perkara "Tancho". Dikemukakanbahwa kasus Tancho pada tahun 1970-an ini telah mengalami nasib yang serupa seperti "Nike" yaitu bahwa si pemilik merk Tancho dari Jepang tidak diberikan perlindungan dan dinyatakan kalah serta harus angkat kaki dari Indonesia.

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Tamanampo, Jan W. F. S., and Nego E. Bataragoa. "Potential and Management of Juvenil Payangka fish Ophieleotris aporos in lake Tondano." JURNAL ILMIAH PLATAX 5, no. 2 (November 2, 2017): 264. http://dx.doi.org/10.35800/jip.5.2.2017.17967.

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At this time, the nike fish in Tondano Lake has been exploited intensively in the great times. The results show that the number of nike fishing fleets operating every night during August 2017 fluctuated from 41 to 234 with an average of 108 fleet catchers. . Nike fish catches each month from 108 catchers are 1.2773 tonwith an individual number of 61.705.314.337, If effectively the fisherman operate 11 month then the production of nike fish used by fisherman is 14.047 ton/year. Fish payangka spawn throughout the year in declared with the the maturity level found gonado IV (ready to spawn phase). The Gonad Maturity Index (GMI or IKG) shows the spawning peak in July 2017 (2.85 % ale and Female 6.57 % and August 2017 (3.16 % male and 3.31 %). Fecundity (number of eggs) on average each month varies based on time and location are 12.409 – 60.591 grain with an overall average of 25.613 grains.Keywords: Potential, juvenile fish, IKG, and Fecundity AbstrakPada saat ini ikan nike di danau Tondano telah dieksploitasi secara intensif dalam kala besar. Hasil pencatatan menunjukkan bahwa jumlah armada penangkap ikan nike yang beroperasi setiap malam sepanjang bulan Agustus 2017 berfluktuasi dari 41 sampai 234 dengan rata-rata 108 armada penangkap. Hasil tangkapan ikan nike setiap bulan dari 108 alat penangkap adalah 1.2773 Ton, dengan jumlah individu sebanyak 61.705.314.337 . Bila secara efektif nelayan beroperasi 11 bulan maka produksi ikan nike yang dimanfaatkan nelayan sebesar 14.047 Ton / Tahun.Ikan Payangka memijah sepanjang tahun di nyatakan dengan ditemukan Tingkat Kematangan Gonad IV ( fase siap memijah). Indeks Kematangan Gonad (IKG) memperlihatkan puncak pemijahan di Juli 2017 (IKG Jantan 2.85 % dan betina 6.57 %) dan Agustus 2017 ( IKG Jantan 3.16 % dan betina 8.31 %). Fekunditas (jumlah telur) rata-rata setiap bulan bervariasi berdasarakan waktu dan lokasi yakni 12.409 – 60.591 butir dengan rata-rata keseluruhan 26.613 butir.Kata kunci: Potensi, juvenile ikan, IKG,dan Fekunditas

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Liu, Jun, Tiantian Si, Lingzi Zhang, and Zhiliang Zhang. "Mussel-Inspired Fabrication of SERS Swabs for Highly Sensitive and Conformal Rapid Detection of Thiram Bactericides." Nanomaterials 9, no. 9 (September 17, 2019): 1331. http://dx.doi.org/10.3390/nano9091331.

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As an important sort of dithiocarbamate bactericide, thiram has been widely used for fruits, vegetables and mature crops to control various fungal diseases; however, the thiram residues in the environment pose a serious threat to human health. In this work, silver nanoparticles (AgNPs) were grown in-situ on cotton swab (CS) surfaces, based on the mussel-inspired polydopamine (PDA) molecule and designed as highly sensitive surface-enhanced Raman scattering (SERS) swabs for the conformal rapid detection of bactericide residues. With this strategy, the obtained CS@PDA@AgNPs swabs demonstrated highly sensitive and reproducible Raman signals toward Nile blue A (NBA) probe molecules, and the detection limit was as low as 1.0 × 10−10 M. More critically, these CS@PDA@AgNPs swabs could be served as flexible SERS substrates for the conformal rapid detection of thiram bactericides from various fruit surfaces through a simple swabbing approach. The results showed that the detection limit of thiram residues from pear, grape and peach surfaces was approximately down to the level of 0.12 ng/cm2, 0.24 ng/cm2 and 0.15 ng/cm2 respectively, demonstrating a high sensitivity and excellent reliability toward dithiocarbamate bactericides. Not only could these SERS swabs significantly promote the collection efficiency of thiram residues from irregular shaped matrices, but they could also greatly enhance the analytical sensitivity and reliability, and would have great potential for the on-site detection of residual bactericides in the environment and in bioscience fields.

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Paterson, Laura L. "Interview with Nike Oruh conducted by Laura L Paterson, October 2018." Journal of Language and Discrimination 2, no. 2 (December 4, 2018): 196–202. http://dx.doi.org/10.1558/jld.37517.

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Mr Nike Oruh is a therapeutic lead for a young people's charity in Edinburgh. His role focuses on aiming to increase young people's knowledge and awareness of emotional, sexual and physical health issues, enabling them to make informed choices about the way they live and relate to others. He is also a musician, performing under the name Profisee, as well as an active blogger. I met Nike at a public-facing event entitled 'Critical Discourse and Resistance: How Language Promotes Inequality', which was organised by the University of Edinburgh. During this event, Nike spoke about the important role that language plays in his work with young people. After the event, I caught up with Nike to ask him some more questions about his experiences.

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Sattar Abulbaqi Al-Azzawi, Abdul. "BRAND PERSONALITY DIMENSIONS OF SPORTSWEAR -AN EMPIRICAL ANALYSIS IN BAHRAIN." Humanities & Social Sciences Reviews 8, no. 1 (January 11, 2020): 13–19. http://dx.doi.org/10.18510/hssr.2020.812.

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Purpose of the study: This Study helps consumers to differentiate between the products available in the same product category. Methodology: The sample design which is used is Nike sportswear; the data were collected from 300 University of Bahrain students studying in Bahrain. In order to analyze the data, factor analysis and multiple regression techniques were applied. Main Findings: The results indicated that four brand personality dimensions were extracted for the Nike sportswear brand named as Competence, Sincerity, Sophistication, and Excitement. The factors forming the brand personality of Nike were Logo, User Imagery and Advertisement Style. Applications of this study: This study will enable the marketing practitioners to better understand the personality of Nike sportswear brand from the minds of consumers and better distinguish Nike brand from their competitors. Novelty/Originality of this study: This study will benefit marketing practitioners to understand sportswear brands from the minds of consumers and distinguish their brand from the competitors based on brand personality dimensions, Aaker’s brand personality scale.

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Vanderford, Nathan L. "Mentors, be nice." Nature Biotechnology 31, no. 7 (July 2013): 659. http://dx.doi.org/10.1038/nbt.2633.

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Curtis, Alexander, and Amanda Hansson. "Examining the Viability of Corporate Recycling Initiatives and Their Overall Environmental Impact: The Case of Nike Grind and the Reuse-A-Shoe Program." Case Studies in the Environment 3, no. 1 (December 31, 2019): 1–7. http://dx.doi.org/10.1525/cse.2019.001974.

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The Reuse-A-Shoe program and Nike Grind are sustainability initiatives run by Nike to improve their environmental performance through the recycling of worn out shoes and surplus manufacturing materials into various surface materials. However, the positive environmental benefits associated with recycling may be offset by the negative impacts caused by the extensive logistics associated with these programs. This case study provides an overview and breakdown of both Nike and its recycling programs. It addresses the positive and negative environmental impacts of these programs, such as reduced waste to landfill and increased greenhouse gas emissions from increased transportation. The analysis concludes that these programs have limited potential in achieving any significant positive environmental impact and that Nike should investigate alternative models focusing more on biodegradable materials or a closed-loop system where materials are upcycled rather than downcycled, and where both material use and greenhouse gas emissions are considered.

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Vermeulen, Timotheus. "Nike Air Pocket: Fashionable Ecology." APRIA Journal 1, no. 1 (February 1, 2020): 47–59. http://dx.doi.org/10.37198/apria.01.00.a7.

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Blok, Josine. "The priestess of Athena Nike." Kernos, no. 27 (November 1, 2014): 99–126. http://dx.doi.org/10.4000/kernos.2274.

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DeLong, Marilyn. "Innovation and Sustainability at Nike." Fashion Practice 1, no. 1 (May 2009): 109–13. http://dx.doi.org/10.2752/175693809x418874.

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Miroshina (Silantieva), E., and E. Romanov. "Business Valuation of Nike, Incorporated." Review of Business and Economics Studies 6, no. 1 (March 30, 2018): 78–82. http://dx.doi.org/10.26794/2308-944x-2018-6-1-78-82.

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In this article we focused on the ability to analyze the market and to carry out complex assessment of the company, that is one of the most paramount tasks before financiers. We tried to understand if Nike, Inc. company is overvalued or not. In this work we will consider the analysis of Nike, Inc. by means of Discrete Cash Flow (DCF) as a method and the analysis of financial statements.

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Lim, Sungyun. "How has Nike Overcome adidas?" Historical Journal 77 (July 31, 2021): 441–73. http://dx.doi.org/10.20457/sha.77.15.

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Arel, Barbara, and Michael J. Tomas. "The NBA Draft." Journal of Sports Economics 13, no. 3 (April 25, 2011): 223–49. http://dx.doi.org/10.1177/1527002511406128.

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Widjaja, Yusuf. "The Concept of Excellence in Nike Advertisement “Unlimited You”." K@ta Kita 5, no. 3 (November 16, 2018): 149–57. http://dx.doi.org/10.9744/katakita.5.3.149-157.

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This thesis mainly deals with Barthes’s process of signification, denotation, connotation, and Lakoff’s and Johnson’s theory of metaphor in order to reveal the excellence concept in the branding of Nike video commercial “Unlimited You”. The focus of the writer’s analysis is the verbal and visual expressions in the video commercials. Those theories being used will help the writer in analysing the excellence concept and the use of verbal and visual expressions in the advertisement, then, figuring out the excellence concept used in the video commercials. The writer analyses one video commercial of Nike under the concept of “Unlimited Series” which is “Unlimited You”. This research uses qualitative content analysis by Krippendorff (2004) and Schreier (2012) to describe the concept of excellence in a systematic way. From the analysis, the writer found out that Nike aims to motivate and inspire its audience through the excellence concept. Furthermore, Nike defines the excellence concept as a form of success which comes in the form of ability to pass through the challenge. Nike associates success with high endurance, confidence, and optimism as pictured in the video commercials. The verbal and visual expressions are aimed to inspire and motivate the audiences to be optimistic, have confidence, and have high endurance to achieve success

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Rail, Geneviève, and Mélisse Lafrance. "Émancipation ou colonisation ?" Articles 17, no. 1 (October 29, 2004): 173–201. http://dx.doi.org/10.7202/009300ar.

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Résumé À partir des Études culturelles féministes et postmodernistes, nous procédons à l’analyse de messages publicitaires réalisés par la compagnie Nike. Nous avançons que la « colonisation » du corps féminin faite par cette compagnie a nourri le sentiment postféministe dans l’imaginaire nord-américain. Nous illustrons la façon dont Nike a envahi l’univers sémiotique et social tout en misant sur des stratégies mondialistes qui permettent l’exploitation de femmes en Asie. Nous concluons en expliquant comment Nike en est arrivée à se positionner en tant que productrice non seulement de chaussures, mais aussi de discours sur la normalité et la vérité.

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Assegaf, Achmad Hamudi. "MITOS OLAHRAGA DAN KESETARAAN TERHADAP KAMPANYE NIKE BERTAJUK “EQUALITY”." WACANA, Jurnal Ilmiah Ilmu Komunikasi 17, no. 2 (December 26, 2018): 181. http://dx.doi.org/10.32509/wacana.v17i2.630.

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Beriringan dengan maraknya aksi protes dan perbincangan mengenai isu-isu kesetaraan, juga bertepatan momentum Black History Month 2017 di Amerika Serikat, Nike--salah satu perusahaan pakaian olahraga terbesar dunia merilis sebuah kampanye bertajuk “Equality” melalui sebuah video hitam-putih berdurasi 1 menit yang diunggah melalui kanal YouTube resminya yang dibintangi oleh nama-nama besar seperti Michael B. Jordan, LeBron James, dan Serena Williams. Menggunakan pendekatan semiotika Roland Barthes, dengan metode kualitatif interpretif, peneliti hendak memahami makna dan pesan dalam video tersebut dengan mengungkap mitos yang dikonstruksi oleh pembuat video (Nike) berdasarkan simbol-simbol dan sistem signifikasi yang ada. Disertai gagasan-gagasan Jean Baudillard tentang iklan dan konsumsi sebagai pendukung teori utama, peneliti berhasil memahami bahwa melalui kampanye “Equality”, Nike berupaya menciptakan mitos dengan melambungkan nilai olahraga sebagai aktivitas yang lebih dari sekedar adu fisik ataupun menang-kalah. Nike hendak menciptakan mitos bahwa olahraga mencerminkan nilai-nilai kehidupan sosial seperti sikap saling hormat, persaudaraan, dan kesetaraan yang kemudian mitos ini dapat mempersuasi masyarakat untuk melakukan konsumsi.

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Juniantari, Ni Kadek Ayu, and Eka Sulistyawati. "ANALISIS PERBANDINGAN BRAND EQUITY PRODUK OLAHRAGA MEREK NIKE DENGAN MEREK ADIDAS." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 7154. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p13.

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This study aims to determine brand equity differences between Nike and Adidas from Denpasar athletes perception. The population in this study are all athletes in Denpasar who use the sport product brand Nike and Adidas to support training activities. The sample that used in this study is 100 respondents using Purposive Sampling method, and the data analysis technique used is Descriptive Analysis and T-test technique. Based on the research result, it shows that there are differences in brand awareness, brand association, perceived quality, and brand loyalty between Nike and Adidas sport product. Keywords : comparison, brand, brand equity, brand awareness, brand association, perceived quality, brand loyalty

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