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Relevant bibliographies by topics / NIKE-DREAM

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Academic literature on the topic 'NIKE-DREAM'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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Journal articles on the topic "NIKE-DREAM"

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Farrington, Melinda L. "Nike’s “Dream Crazy”: Exploring Discourse Tensions In Nike’s Seemingly Values-laden Campaign." Pennsylvania Communication Annual 77, no. 1 (2021): 19–36. http://dx.doi.org/10.5840/pcaa202177110.

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In its “Dream Crazy” slogan and films Nike leads consumers to believe that it is making a values statement from which consum-ers may infer, “Nike is taking action to support issues of social justice.” This essay examines how Nike’s “Dream Crazy” slogan and films, featuring Colin Kaepernick and Serena Williams, make it appear as though Nike is engaging in corporate social responsibility (CSR) and/or cause related marketing (CRM) but is not. It then moves on to frame the campaign through two theo-ries rooted in psychology: brand psychological ownership and moral foundations theory. Both help to

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Putri, Nur'Aini Rahmawati, and Nigar Pandrianto. "Pendobrakan Stereotip Perempuan di Iklan Nike dalam Perspektif Dekonstruksi Derrida." Koneksi 7, no. 1 (2023): 92–102. http://dx.doi.org/10.24912/kn.v7i1.21288.

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The presence of women in advertisements is often portrayed as objects through women's stereotypes. Stereotypes of women arerelated to beauty standards that experience construction in people's lives. The use of advertising as a form of mass media conveysmessages with ease in accessing the realities of social life. The development of advertisements with creative ideas shows stereotypes of women by being bolder in changing stereotypes circulating in society through the concept of femvertising. This study uses a qualitative approach by digging deeper into how the Nike Dream Crazier advertisement d

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Chen, Tianyi. "The Effectiveness on Nike’s “Dream Crazy” Campaign." Highlights in Business, Economics and Management 23 (December 29, 2023): 1088–93. http://dx.doi.org/10.54097/ampsh154.

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The investigation looked into the market-changing consequences of Nike's "Dream Crazy" campaign, which was launched to commemorate the 30th anniversary of the classic "Just Do It" campaign. According to the findings of the study, celebrity endorsements were important in motivating and resonating with customers, boosting and contributing to brand trust, and facilitating purchasing intentions. The fundamental theme of overcoming hardship and striving for excellence, as personified and reflected by a varied set of inspirational and motivating athletes, strongly linked and resonated with consumers

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Padilla Castillo, Graciela, and África Presol Herrero. "Ética y deontología en publicidad. Nike 'Dream Crazier' 2019 como campaña feminista en Instagram." Comunicación y Género 3, no. 1 (2020): 3–15. http://dx.doi.org/10.5209/cgen.63975.

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Esta investigación estudia la campaña Nike Dream Crazier 2019, en Instagram, en el primer mes de lanzamiento. Se establece una metodología doble: exploración bibliográfica longitudinal, que reflexiona sobre ética y deontología, en publicidad sexista, y las principales investigaciones que definen el fenómeno; e indagación correlacional, que mide la viralidad en Instagram, a través del hashtag #DreamCrazier y los 10 usuarios más influyentes, según el software Keyhole. Los resultados muestran que las influencers son mujeres desconocidas, que emplean un lenguaje sencillo, cargado de hashtags y emo

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Hoffmann, Jochen, Karina Nyborg, Charlotte Averhoff, and Simone Olesen. "The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick." Public Relations Inquiry 9, no. 2 (2020): 155–75. http://dx.doi.org/10.1177/2046147x20920802.

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An emerging field of research views Corporate Political Advocacy (CPA) as a communication strategy that responds to the challenges of public relations in divided societies. CPA takes a political position in public and, by doing so, appears to deliberately alienate some of its stakeholders. This study challenges the assumption that CPA discards a unifying epideictic rhetoric in favour of agonistic politics. The investigated case is Nike’s Dream Crazy campaign starring American football player Colin Kaepernick, whose protest against race discrimination in the United States sparked a heated publi

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Liu, Xiaotong. "Sportswomen and Digital Media: Case Study of “Dream Crazier” Campaign." SHS Web of Conferences 155 (2023): 01004. http://dx.doi.org/10.1051/shsconf/202315501004.

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The article focuses on popular feminist movements about sportswomen with the example of Nike’s movement “Dream Crazier”. It firstly considers the features of popular feminism, the media’s role as a carrier, and the increased visibility of feminist movements in the digital era. In addition, given the context of the Nike sportswomen campaign, the essay proposes to analyse the engagement of digital media forms, especially posters on sportswomen, with a broader and more effective circulation of feminist claims. The essay contends that by illustrating sportswomen in videos and posters and presentin

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Holloway, Mohana. "Colin Kaepernick, Nike & Dreaming Crazy." Motley Undergraduate Journal 1, no. 2 (2023). http://dx.doi.org/10.55016/ojs/muj.v1i2.77307.

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This paper examines the aftermath of Nike’s advertising campaign “Dream Crazy”, featuring polarizing ex-NFL player Colin Kaepernick. Nike’s choice to feature Kaepernick was a groundbreaking one, as Kaepernick was at the forefront of the Black Lives Matter movement. However it was also contradictory, in terms of it being driven by achieving profits and brand recognition. “Dream Crazy”' was also hypocritical when contrasted with Nike’s previous brand actions, proving that their actions were more disingenuous than they appeared. This paper uses theoretical concepts such as media framing, hegemony

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AYTEKİN, Nihan. "BRITISH AIRWAYS’TEN NIKE’A: REKLAMDA YÜZ İMGESİ VE BİR DÜNYA YAPMAK." Beykoz Akademi Dergisi, January 9, 2024. http://dx.doi.org/10.14514/beykozad.1368078.

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British Airways'in 1989 tarihli Globe (Face) reklamı (HudsonFilmLtd, 2012) ve Nike’ın 2018 tarihli Dream Crazy reklamlarını (Franck, 2018; Kemp, 2022) örnek olarak seçerek bu reklamlar üzerinden bir anlatı analizi ve söylem çözümlemesi gerçekleştiren bu çalışma; reklamda yüz imgesinin ardına düşen estetik kaygılara politik, ekonomik, sosyal ve kültürel olarak eşlik eden anlamları ortaya koymaya odaklanmıştır. Bu iki tarihi kampanyada yüz, Goodman’dan (1978) yola çıkarak söylersek, bir dünya yapan yüz; birleştiren ve ayrıştıran, inşa eden ve bozan, sınırlardan taşarak özgürleşen ama aynı zamand

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Dafni, Maikidou-Poutrino. "The Sanctuaries of the Egyptian Gods at Delos." Database of Religious History, June 27, 2024. https://doi.org/10.5281/zenodo.12572700.

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There are three sanctuaries dedicated to the Egyptian deities (Isis, Serapis, Anubis, Harpocrates, Osiris, Bubastis) in Delos. The first one is Sarapieion A and consists of a court and a small temple built on a vault accessible to water, two rooms of which one had benches, probably for the gatherings, and a portico. There is a long inscription known as the "chronic of the Sarapieion" and gives information about the origins of the sanctuary. According to this inscription, the founder of the sanctuary was the priest Apollonios; his grandfather Apollonios was the one who brought his god with him

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Nolan, Huw, Jenny Wise, and Lesley McLean. "The Clothes Maketh the Cult." M/C Journal 26, no. 1 (2023). http://dx.doi.org/10.5204/mcj.2971.

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Introduction Many people interpret the word ‘cult’ through specific connotations, including, but not limited to, a community of like-minded people on the edge of civilization, often led by a charismatic leader, with beliefs that are ‘other’ to societal ‘norms’. Cults are often perceived as deviant, regularly incorporating elements of crime, especially physical and sexual violence. The adoption by some cults of a special uniform or dress code has been readily picked up by popular culture and has become a key ‘defining’ characteristic of the nature of a cult. In this article, we use the semiotic

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Dissertations / Theses on the topic "NIKE-DREAM"

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Granlund, Cajsa, and Lisa Prick. "A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458.

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The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. The model includes three components that were to be analyzed: informativeness, entertainment and irritation. The video ads were analyzed together with the comments posted. The comments were seen as electronic word of mouth and they were analyzed in order to understand if the viewer felt positive or n

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Soto, Alanoca Georgia Fernanda. "Femvertising: Influencia del activismo de marca en la imagen de marca. Caso: Nike “Dream creazier”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653584.

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Los consumidores exigen un mayor compromiso social de las marcas y, en consecuencia, estas buscan alinear sus acciones de comunicación a las causas que le interesan a su audiencia. En este sentido, debido a la numerosa cantidad de marcas que ha decidido utilizar el femvertising como estrategia de comunicación para ejercer su activismo de marca, es relevante analizar y comprender cómo perciben las mujeres este tipo de publicidad que busca empoderarlas a través de su mensaje en lugar de promover el consumo. El presente trabajo analiza cómo influye el storytelling del femvertising en la imagen de

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Martinez, Chavez Clara Fransheska. "Análisis del branded content que incide en el cambio de imagen de marca en los no consumidores de Nike, hombres y mujeres de 18 a 25 años; caso: campaña “Don’t Change your dream, change the world” de Nike en Instagram." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653087.

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La publicidad cada vez tiene nuevos retos de cómo llamar la atención del consumidor sin que este sienta que interrumpe su privacidad. Gracias a la era digital, el cliente está cada vez más informado y deja de ser un simple receptor para volverse un prosumidor, esto es algo que las marcas han detectado y optaron por un cambio de actitud haciendo que la comunicación no se trate más de un formato unidireccional. La estrategia publicitaria ahora debe generar una relación duradera entre consumidor y marca, haciendo que este obtenga más que solo un simple mensaje. Bajo ese contexto, se hace referenc

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KUMAR, AJAY. "SENTIMENT ANALYSIS OF NIKE-DREAM FURTHER CAMAIGN USING PYTHON." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18037.

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Natural language processing is a hotbed of research in data science these days and one of the most common applications of NLP is sentiment analysis. From opinion polls to creating entire marketing strategies, this domain has completely reshaped the way businesses work, is why this is an area every data scientist must be familiar with. sentiment analysis is the interpretation and classification of emotions (positive, negative and neutral) within text data using text analysis techniques. Sentiment analysis allows businesses to identify customer sentiment toward products, brands or services in on

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