Academic literature on the topic 'Nike (Firma)'
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Journal articles on the topic "Nike (Firma)"
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Jiménez García, José Luis. "La Fiesta de la Vendimia de Jerez a través de los carteles y sus autores (1948-2019)." RIVAR 8, no. 22 (January 19, 2021): 68–97. http://dx.doi.org/10.35588/rivar.v8i22.4773.
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La Fiesta de la Vendimia de Jerez es considerada la más antigua de las que se celebran en España: su primera edición tuvo lugar del 12 al 13 de septiembre de 1948. Las celebraciones giran en torno al jerez —más conocido con el apelativo de sherry—, un vino que goza de gran prestigio en todo el mundo. Su Fiesta de la Vendimia es un gran escaparate para la promoción turística de la ciudad, declarada de Interés Turístico Internacional en 1965. Los carteles diseñados desde la primera vez que se organizó esta fiesta fueron la carta de presentación para el evento, alcanzado tiradas de hasta veinte mil ejemplares. A este aspecto de la Fiesta de la Vendimia no se le ha prestado la debida atención, pues entre los artistas participantes podemos encontrar la firma de cartelistas de ámbito nacional, regional y local, como Garbayo, Raga, Nike, Bort, Mariscal, Álvarez Gámez, Muñoz Cebrián, Virués, Cervera, Carabante, Valle o Ivison. Tales pósteres transmiten información valiosa que trasciende lo puramente estético. Tal es el objetivo de este trabajo: reconstruir esa parte de la historia de un festejo con implicaciones sociales, culturales, económicas, comerciales, turísticas, y también políticas.
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Daspit, Joshua J., James J. Chrisman, Triss Ashton, and Nicholas Evangelopoulos. "Family Firm Heterogeneity: A Definition, Common Themes, Scholarly Progress, and Directions Forward." Family Business Review 34, no. 3 (April 26, 2021): 296–322. http://dx.doi.org/10.1177/08944865211008350.
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While progress has been made in recent years to understand the differences among family firms, insights remain fragmented due, in part, to an incomplete understanding of heterogeneity and the scope of differences that exist among family firms. Given this, we offer a definition of and review the literature on family firm heterogeneity. A latent semantic analysis of 781 articles from 33 journals identified nine common themes of family firm heterogeneity. For each theme, we review scholarly progress made and highlight differences among family firms. Additionally, we offer directions for advancing the study of family firm heterogeneity.
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Wang, Chien-An, Lin Lin, and Ming-Yuan Li. "“Governance” premium? Evidences from the nine emerging markets of Asia." Corporate Ownership and Control 6, Special Issue 1 (2008): 6–14. http://dx.doi.org/10.22495/cocv6i1c1p1.
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This paper hypothesizes the relationships of corporate governance, firm performance, and cost of capital, using the firm-level sample from the nine emerging markets of Asia in 2001 and 2002. Our empirical results confirmed the relationship between the corporate governance and firm performance, measured by the stock return and the rate return on asset, is not significant. Evidence implied that the stock return of emerging markets may be largely influenced by unknown but irrational factors, and their accounting reports of the companies listed in such stock exchange are not trustworthy due to window-dressing. The fundamental value and the value of corporate governance are thus not incorporated into the re-evaluation of the prices of the related stocks. However, empirical evidence also indicated that the firms with better corporate governance can reduce their costs of capital in a defensive manner, realized when a raise of fund is required.
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Strike, Vanessa M. "The Most Trusted Advisor and the Subtle Advice Process in Family Firms." Family Business Review 26, no. 3 (July 17, 2013): 293–313. http://dx.doi.org/10.1177/0894486513492547.
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The literature on advising family firms has primarily focused on providing practical advice through offering explicit intervention phases and advising models to family firm advisors. Yet the underlying implicit processes behind advising are not well understood. This study examines nine most trusted advisors in six family firms to develop a grounded theory model of how advisors capture attention, how they become attuned to family firm members to influence attention, and how they aid family members to collaboratively interrelate and mindfully govern the firm in order to facilitate an environment of collective attention.
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Ocak and Fındık. "The Impact of Intangible Assets and Sub-Components of Intangible Assets on Sustainable Growth and Firm Value: Evidence from Turkish Listed Firms." Sustainability 11, no. 19 (September 27, 2019): 5359. http://dx.doi.org/10.3390/su11195359.
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This study explores the effect of intangible assets and sub-components of intangible assets on sustainable growth and firm value in Turkey. The cumulative (i.e., aggregative) value of intangible assets of firms and sub-components of intangible assets were used as test variables in the current study. Further, intangible assets of the firms were divided into three sub-components using the classification of Corrado, Hulten and Sichel, namely computerized information and database, innovative property, and economic competence. Firms listed on Borsa İstanbul were analyzed to test the hypotheses. Two different measures of sustainable growth of firms and unique measure of firm value were used as dependent variables. The final sample includes 1353 observations for nine years between 2005–2013 in Turkey. Ordinary least square (OLS) and Heckman two-stage estimation procedures were employed to test the hypotheses. Estimation results of OLS and Heckman two-stage procedures show that the cumulative value of intangible assets affect the sustainable growth rates of firms and firm value positively. When the cumulative value of intangible assets was classified into three sub-components, both computerized information and database and economic competence impact the sustainable growth rates of firms and firm value.
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Tchuta, Leonard, and Fuji Xie. "AN EXPLORATORY FACTOR ANALYSIS OF FIRMS ENDOGENOUS GROWTH MEASURES." Humanities & Social Sciences Reviews 7, no. 5 (September 28, 2019): 201–8. http://dx.doi.org/10.18510/hssr.2019.7525.
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Purpose: This study attempts to standardize firm endogenous growth measures by performing exploratory factor analysis on nine firm endogenous growth measures (equity book value, equity market value, working capital, stock R&D investments, stock advertisement investment, stock capital asset investment, operating expenses, sales revenue, and the number of employees).
Methodology: Data was generated by pooling a panel dataset of 116 firms and13 years timespan data.
Main Findings: The result of the analysis reveals three underlying firm growth factors (namely firm financials, operations, and capabilities) representing the initial nine growth measures.
Implications/Applications: The results of this research can be used as the bases for further research in firm endogenous growth model analysis.
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Gasiorek, Michael, Alasdair Smith, and Nicolo Tamberi. "VALUE CHAINS AND DOMESTIC COMPETITIVENESS." National Institute Economic Review 252 (April 28, 2020): R45—R51. http://dx.doi.org/10.1017/nie.2020.17.
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With international trade increasingly undertaken within vertically fragmented supply chains, this paper considers the impact of changes in trade costs on domestic output. In the context of the UK’s exit from the EU we show that the negative impact on UK output will depend on changes in both domestic and export competitiveness. Since for many firms the majority of their sales are to the domestic market, the domestic competitiveness impact may be quantitatively more important. The impact on output will be more significant the greater the integration of firms in international supply chains, and the greater the asymmetric impact of leaving the EU on UK firms relative to EU firms.
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Bosworth, William. "Which anti-takeover devices affect firm value?" Corporate Ownership and Control 2, no. 3 (2005): 68–78. http://dx.doi.org/10.22495/cocv2i3p7.
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This research is a two-stage, cross sectional analysis that finds evidence that nine antitakeover defenses (ATDs) are associated with lower firm value in terms of Tobin’s Q. Of the nine, six are limits on shareholder rights such as staggered boards. The other four have the potential of increasing the cost of a takeover such as pension parachutes that prohibit successor firms from using pension surpluses to finance the takeover. Six ATDs, such as anti-greenmail provisions, are associated with higher firm values.
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Otali, Monday, Michael G. Oladokun, and Paul Anih. "Influence of Construction Firm Size on the Level of Adoption of Sustainability Practices in Niger Delta, Nigeria." Baltic Journal of Real Estate Economics and Construction Management 8, no. 1 (January 1, 2020): 102–18. http://dx.doi.org/10.2478/bjreecm-2020-0008.
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AbstractThe need to address the problems facing the natural environment and social economic development cannot be overemphasised. The aim of the study was to assess the influence of firm size on the level of implementation of sustainability practices in Niger Delta, Nigeria. Survey design approach was used in the study. Data were obtained through interviews and one thousand one hundred and seventy-nine copies of structured questionnaire administered to representatives of the firms by researchers and research assistants. The methods of data analysis were simple percentage and Spearman’s rank correlation. The result showed that small firms accounted for 84.7 %, medium-sized firms accounted for 11.61 % and large construction firms accounted for 3.73 %. Thus, a majority of firms are small and medium-sized construction companies in Niger Delta. The study revealed that the firm size influenced the level of implementation of firm sustainability practices in the study area. It was concluded that the size of firms had a significant influence on the level of adoption of sustainability practices among the construction firms operating in Niger Delta. It was also concluded that small and medium-sized construction firms recorded poor capacity building and human capital development. The study recommended that small and medium-sized construction firms operating in Niger Delta should improve their level of capacity building and human capital development.
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Cavazos, David E., and Matthew Rutherford. "Examining the association between government-sponsored product ratings and firm political participation." Journal of Strategy and Management 10, no. 2 (May 15, 2017): 134–47. http://dx.doi.org/10.1108/jsma-01-2016-0005.
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Purpose The purpose of this paper is to apply firm aspiration theory to explore how firms respond to government product ratings. Design/methodology/approach Longitudinal examination of nine automobile manufacturers during National Highway Traffic and Safety Administration crash tests in the USA. Findings Firms take specific external actions to influence the political mechanisms that support ranking schemes when product ratings are below those of rivals and when previously highly rated products decline. In addition, firms receiving rankings above those of their competitors are found to be less likely to take such action, even when their overall ratings declined. Similarly, firms seeing improvements in previously low-rated products will take fewer actions aimed at influencing the political mechanisms that support rating schemes. Originality/value The primary contribution of this research is in establishing when firm product ratings will result in actions to influence external ratings criteria. Previous research has shown that firms respond to organizational ratings by taking action aimed at improving subsequent performance. The current research builds on such work by applying aspiration theory in an effort to predict and explain when and why certain ratings will attract firm attention to the external mechanisms that support such ratings.
Dissertations / Theses on the topic "Nike (Firma)"
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Brenner, Barbara, Bodo B. Schlegelmilch, and Björn Ambos. "Inside the NIKE matrix." WU Vienna University of Economics and Business, 2013. http://epub.wu.ac.at/3791/1/Nike__WU%2DCaseSeries.pdf.
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This case describes how Nike, a consumer goods company with an ever expanding portfolio and a tremendous brand value, manages the tradeoff between local responsiveness and global integration. In particular, the case highlights Nike's organizational structure that consists of a global matrix organization that is replicated at a regional level for the European market. While this organizational structure allows Nike to respond to local consumer tastes it also ensures that the company benefits from integration advantages such as global marketing and sourcing. Supported by rich quotes from Nike managers on various organizational levels, this case draws a colorful picture of all the challenges involved that come with matrix and regional structures. Will Nike be able to better exploit its competitive advantage by introducing more regional structures in the future? What is the logic behind the Nike's regional structure?Series: WU Case Series
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Anderson, Christian S. (Christian Spencer). "Corporate Propaganda Analysis: a Case Study of Nike, Inc." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279200/.
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This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
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Silva, David Tenreira Dias Marques. "Equity research - Nike, Inc." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19266.
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Mestrado em FinançasEste projeto contém uma avaliação detalhada e respetiva estimativa do valor das açõoes da Nike, Inc para o final do ano fiscal de 2020, tendo em conta o projeto final do Mestrado em Finanças do ISEG. A escolha da empresa Nike, Inc deriva do meu gosto pessoal por ténis e roupa de desporto, especialmente da marca Nike, que eu tenho vindo a usar desde os meus tempos de criança. O preço-alvo foi obtido através de um modelo absoluto de avaliação, mais concretamente, o método do Flow to Equity (FTE). Adicionalmente, usámos o método de avaliação relativa, de maneira a complementar a decisão do método anterior e usámos ainda o método de Desconto de Dividendos, com o intuito de obter um preço-alvo baseado no desconto de dividendos futuros, uma vez que a empresa tem uma politica de dividendos atraente para os investidores, mas com a limitação de uma conservadora taxa de pagamento de dividendos, resultou numa recomendação de venda e um preço-alvo irrealista. Foi realizada uma análise de sensibilidades de maneira a complementar e dar apoio à decisão de investimento. Com um preço alvo de $88.66 no FA fiscal de 2020, um potential de valorização de 15.23% em relação ao preço em 31 de Maio de 2019, a nossa recomendação final é de compra das ações da Nike, tendo em consideração os riscos que poderão ocorrer e afetar o desempenho da empresa.
This project contains the detailed valuation and the respective estimation of Nike, Inc intrinsic shares value for the fiscal 2020YE, according to ISEG´s Master in Finance final work project. The choice of Nike, Inc comes from my personal interest in footwear and sports apparel, and mainly from Nike products, which I´ve been using and wearing since my childhood days. The price target was obtained through an absolute valuation model, more specifically, the Discounted Cash Flow (DCF) model. In addition, we used the Relative Valuation approach as a complement method to support the final recommendations, and the Dividend Discount Model (DDM), with the purpose of obtaining the price target based on the discount of future dividends, since the company has an attractive dividend policy for investors, but with the limitation of a conservative payout ratio, resulted in a sell recommendation and unrealistic price target. A sensibility analysis was performed in order to complement and support the investing recommendation. With a price target of $88.66 at fiscal 2020 YE, an upside potential of 15.23% relative to the price on May 31st 2019, our final recommendation for Nike, Inc shares is to BUY, taking into consideration the risks that may occur and affect the company´s performance.
info:eu-repo/semantics/publishedVersion
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Rothenberg-Aalami, Jessica. "Coming full circle? : Nike production networks in and beyond Viet Nam /." view abstract or download file of text, 2002. http://wwwlib.umi.com/cr/uoregon/fullcit?p3055710.
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Thesis (Ph. D.)--University of Oregon, 2002.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 239-261). Also available for download via the World Wide Web; free to University of Oregon users.
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Tichý, Petr. "Marketingové aktivity NIKE v kategorii basketbal pro tuzemský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113680.
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This master's thesis deals with the analysis and presentation of the global company Nike, especially the perception of the brand as a symbol of basketball. The master's thesis is divided into two parts. The first part describes the theoretical and methodological starting points, particularly the international marketing environment, concepts and strategic approaches, international marketing mix, plus the event marketing and sponsorship, which are an integral part of Nike marketing. The practical part describes the Nike company both from an international perspective, and marketing activities in the domestic environment. Based on the information and the survey, conducted gives recommendations for marketing activities in the basketball category in the domestic market.
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Bátrla, Tomáš. "Podnikatelský plán firmy podnikající v prostředí internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-371795.
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Diploma thesis provides information about theoretical aspects of internet, mobiles, advertising and entrepreneurship. Paper analyses internet and mobile market in Czech Republic. There are market needs identified. Concept of the business plan is written in the paper.
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Cowin, Erica. "The evolution of U.S. corporate logos a semiotic analysis." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4875.
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The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent"--what the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.ID: 029808873; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2011.; Includes bibliographical references (p. 87-101).
M.A.
Masters
Communication
Sciences
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Chen, Roger L. "Just do it : an analysis of cultural factors behind the growth of Nike, Inc." Thesis, 1994. http://hdl.handle.net/1957/35268.
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The success of NIKE, Inc. is deemed miracle by professionals on both Wall
Street and Madison Avenue. Research done in the past tends to credit the growth
of NIKE, Inc. to its marketing strategies. By placing the achievement of the
company in the postmodern context, this study analyzes the cultural factors
which contribute to the company's achievement. A brief yet well-documented
history of NIKE, Inc. is provided. The nature and function of NIKE, Inc.'s athlete
endorsements and contemporary sport are analyzed in a cultural context. The
cultural significance of three representative NIKE advertisements, and the
globalization of NIKE, Inc. are also scrutinized.
A literature review provides theoretical guidelines to the understanding of
the relationship between the business achievement of NIKE, Inc. and the
postmodern reality we are living in today. Interviews with 38 key informants and
questionnaire surveys show that NIKE, Inc. is a dream factory which uses the
American Dream as a selling point to expand its market both within the United
States and overseas. Therefore, the success of NIKE, Inc. should be viewed more
as a cultural phenomenon than as a business achievement.Graduation date: 1995
Best scan available for figures. Original is a black and white photocopy.
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Nováková, Michaela. "Strategie marketingové komunikace firmy Skechers na českém trhu." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-396320.
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Title: Strategy of marketing communication for Skechers on the Czech market Goals: The main objective of my thesis is to create a marketing strategy of communication for the Skechcers brand on the Czech market. This goal is based on identifying the biggest weaknesses of the brand. An important aspect of my thesis is also the comparison and inspiration of selected competitors, which are Nike and Under Armour. The target group of the communication strategy will be Generation Y in the Czech Republic. Methods: The practical part of my thesis, thus qualitative marketing research, was done in the form of an interview with two representatives from Skechers and Under Armour. The interview was centered around a previously prepared questionnaire, which was almost the same for both respondents - the only change was the name of the firm which the respondent represented. During the interview we focused on seven sections, which I discribe more in my thesis. A second method was used for the analysis of electronical documents and materials about existing marketing communications of Skechers and selected competitors. Results: The analytical part of the thesis is consisted of undertaken interviews with the representatives of Skechers and Under Armour. The results showed that Generation Y exclusively uses Under...
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Rehman, Zaina. "An assesment of brand reputation as an attitudinal construct at Nike: a female consumer perception analysis." Diss., 2017. http://hdl.handle.net/10500/23852.
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Text in EnglishBrand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the academic world, brand reputation has been demarcated by various scholars, depending on the disciplinary mind-set involved. It has been established that diverse stakeholder groups have different needs from a brand and their perceptions of brand reputation are thus varied. Acknowledging the needs of different stakeholders and the importance of the consumer stakeholder group allows for a more nuanced and systematic approach in conceptualising brand reputation. Although numerous studies have attempted to explain brand reputation, there is a paucity of studies that have actually conceptualised brand reputation as an attitudinal construct based on both cognitive (rational) and affective (emotional) components. Even fewer researchers have endeavoured to conceptualise brand reputation as an attitudinal construct in the consumer stakeholder group. The aim of this study was to explore female consumer perceptions of Nike’s brand reputation and conceptualise brand reputation as an attitudinal construct based on both cognitive and affective components. The study used qualitative research methods (focus groups and interviews) to collect data on Nike from a group of female consumers in order to identify perceptions and elements that contribute to conceptualising brand reputation on the basis of the components of attitudes. The key findings of this study highlighted the fact that brand reputation is a multidimensional construct and can be demarcated through various elements that contribute to the following themes: perception of product qualities and service, the perception of brand traits and the perception of brand strategy. These themes contribute to the conceptualisation of brand reputation as an attitudinal construct. Since brand reputation as an attitudinal construct has previously been conceptualised based on cognitive and affective components, this study confirmed the two components but a unique finding of this study was the identification of the behavioural component of attitudes. Hence the study findings not only make a contribution to the existing body of knowledge on perceptions of brand reputation in an elusive stakeholder group – female consumers, consumer-based reputation (CBR), and in defining brand reputation but also conceptualise brand reputation as an attitudinal construct based on previously identified cognitive and affective components as well as the newfound behavioural component of attitudes.
Communication Science
M.A. (Communication Science)
Books on the topic "Nike (Firma)"
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Hollister, Geoff. Nikes Weg zum Erfolg: Die Inside-Story ; wie Nike die Kultur des Laufens schuf. Aachen: Meyer & Meyer, 2008.
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Just do it: The Nike spirit in the corporate world. Holbrook, Mass: Adams Pub., 1994.
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McGuckin, Paul. An examination of the role of sports sponsorship as a promotional strategy: With specific reference to Nike. [s.l: The Author], 1996.
Find full textBook chapters on the topic "Nike (Firma)"
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Carsrud, Alan L., and Malin Brännback. "Case Nine: Frieda’s Inc. – Successful Succession: Women Do It Right." In Family Firms in Transition, 111–19. New York, NY: Springer New York, 2011. http://dx.doi.org/10.1007/978-1-4614-1201-4_11.
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Carmel, Erran, and Brian Nicholson. "Small Firms and Offshore Software Outsourcing." In Global Information Technologies, 3721–45. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-939-7.ch263.
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It seems surprising that small firms engage in offshore outsourcing given that they lack the resources that large firms possess to overcome the difficulties involved. We examine these factors using transaction cost theory’s three stages: contact costs, contract costs, and control costs. Then, using our field data from small client firms (in the United States and the United Kingdom), intermediaries, and offshore vendors, we analyze the mitigation approaches that reduce transaction costs for small firms. We identify nine such approaches: three for client firms and six for suppliers. For the small client firm, they are liaisons of knowledge flows, gaining experience, and overcoming opportunism; and, for the service providers, they are onshore presence, reducing contact costs, simplifying contracting, providing control channels, expert intermediaries, and standardization of services.
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Risse, Mathias, and Gabriel Wollner. "Theorizing the Firm." In On Trade Justice, 187–201. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198837411.003.0011.
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This chapter explores the corporation as a subject of moral and political theory. Companies have been neglected as a subject of political philosophy and of theories of trade in particular. This chapter defends the idea that firms are actors with moral responsibilities and subject to trade justice. It identifies questions about both the moral requirements applying to the corporation’s internal structure, including treatment of employees, and its responsibility to outside actors, including communities, other firms, or states as matters of trade justice. Firms ought to refrain from violations, and they ought to respect and they ought to support the principles of trade justice. Arguments that firms are, morally speaking, off the hook in matters of trade justice do not succeed. With regards to trade, arguments about market pressure, adversarial practices, obligations to shareholders and a division of labor fail. The chapter introduces a case study about Nike that allows the formulation of several questions about obligations of firms that the remaining chapters answer.
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Othman, Radiah, and Rashid Ameer. "Benford Law and Earnings Analysis." In Handbook of Research on Accounting and Financial Studies, 381–404. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2136-6.ch018.
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The literature suggests that firms are actively managing the smoothing of their reported positive net incomes. The observed frequency of second digits abnormally exceeds the level predicted by Benford's Law, which results in a higher frequency of the number zero and an abnormally low occurrence of the number nine in the second digit of the reported income numbers. A reversal pattern occurs for reported net losses. This phenomenon is typically peculiar to countries with weak governance and firms under pressure to meet analysts' expectations. This chapter examines 10 years of reported net incomes by 5,040 firms (44,636 firm-years) in 10 countries ranked as having the best corporate governance quality. The analysis reveals that firms in these countries were not spared from opportunistically rounding their earning numbers. In fact, this rounding behavior is more prevalent when net losses were reported and this rounding phenomenon co-varied with some institutional factors; in particular, the rule of law and government effectiveness has significantly influenced the rounding behavior.
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Hume, Craig, and Margee Hume. "Augmenting Transcultural Diffusion through Knowledge Management." In Handbook of Research on Effective Marketing in Contemporary Globalism, 104–27. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch006.
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This chapter discusses the enabling role of internal marketing in adoption of knowledge management in the non-profit sector. The chapter considers the novel concept of transcultural marketing that strengthens transcultural diffusion and discusses the cultural complexities of the non-profit sector and the cultural barriers requiring consideration in the adoption of knowledge management. Transcultural marketing encompasses the promotion and development of oneness through diffusion of transcultural ideas and technologies from diverse philosophies within the one environment while respecting and embracing diversity in thinking. The chapter presents the case of a large charitable non-profit sector firm and then offers specific discussion on the knowledge management culture and the role of internal marketing in implementation. This chapter advances understanding of the relationships of knowledge management, the role of internal marketing in generating, sustaining, and strengthening transcultural diffusion of knowledge in nonprofit firms and offers a basic framework of “Must Have” and “Nice to Have” for Knowledge Management implementation in not for profit organizations. Trans-cultural diffusion is the dissemination and exchange of cultural rudiments including ideas, styles, and technologies, and is deeply embedded in the success and philosophy of knowledge management.
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Cragg, Paul, and Prue Chapman. "Mobile Technology." In Cases on Information Technology Series, 234–44. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59904-408-8.ch014.
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Mobile Technology (MT) is a small/medium-sized electronics manufacturer that has been very successful and grown rapidly in recent years. Its innovative products are exported to many parts of the world. The firm relies heavily on information technology and has many staff with very sophisticated computer expertise, yet it has no IS department and has only just appointed an IS manager. The firm’s IS staff are part of an EDP team that provides IS services to all parts of MT. However, the firm is soon to be restructured into nine separate business units. This case focuses on where the firm should place its IS staff following this restructuring. The main alternatives facing management are for either a centralized or decentralised IS department.
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Kalinowski, Tomasz Bartosz, Agata Rudnicka, Grażyna Wieteska, and Anna Wronka. "Proces zdobywania kluczowych kompetencji wspierających wdrożenie zrównoważonego łańcucha dostaw." In Nowoczesne trendy w logistyce i zarządzaniu łańcuchem dostaw. Wydawnictwo Uniwersytetu Łódzkiego, 2020. http://dx.doi.org/10.18778/8220-312-7.09.
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Praktyczne wdrożenie koncepcji zrównoważonego łańcucha dostaw oznacza dla firmy podjęcie wielu działań związanych z przygotowaniem, wdrożeniem i monitorowaniem planowanych przedsięwzięć. Wiąże się to z koniecznością posiadania specjalistycznej wiedzy. Edukacja na rzecz zrównoważonego rozwoju pozwala zrozumieć złożoność procesów i mechanizmów stojących u podstaw zrównoważonego rozwoju. Nabycie kompetencji kluczowych nie tylko dla zrozumienia tego obszaru ale i wdrażania konkretnych rozwiązań to ważny element zmiany w podejściu do zarządzania łańcuchem dostaw. Celem artykułu jest omówienie procesu zdobywania kluczowych kompetencji wspierających wdrożenie zrównoważonego łańcucha dostaw.
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Leminen, Seppo, and Mika Westerlund. "Incremental and Radical Service Innovation in Living Labs." In Transcultural Marketing for Incremental and Radical Innovation, 281–95. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4749-7.ch013.
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Living labs provide a new, under researched form of open innovation. Although open innovation is increasingly popular in service development, extant literature lacks knowledge of different open service innovation strategies, which companies can employ. This chapter focuses on strategies that firms can take in co-creating service innovations through living labs. The authors found nine open service innovation strategies based on an analysis of 26 living labs in four countries. Understanding of strategies and their links with incremental or radical innovation outcomes aid managers to set up an efficient innovation management. Knowledge of various strategies helps companies to succeed in service development and innovation novelty assessment based on the characteristics of the living lab.
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Ghose, Anindya. "Location: Why Geography Matters." In Tap. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036276.003.0006.
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This chapter examines one of nine critical forces behind purchase decisions that make mobile advertising so powerful: location. For many decades, location-based marketing usually meant being able to target users at the level of ZIP codes. Every consumer in the same ZIP code received the same offer, presumably because they had homogeneous preferences stemming from similar socioeconomic and demographic backgrounds. However, in today's mobile economy, firms can know in real time which store someone is visiting, which aisle in the store someone is standing in, and in some cases estimate shelf location of the product someone is staring at. Consumers' location histories are very predictive of their product preferences. This means their locations will influence their responses to marketing offers.
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Ghose, Anindya. "Tech Mix: Solving Wanamaker’s Riddle." In Tap. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036276.003.0013.
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This chapter examines one of nine critical forces behind purchase decisions that make mobile advertising so powerful: tech mix. Tech mix can be described as a force that enables businesses to pursue omni-channel marketing. It has two dimensions. First, consumers today spend time on multiple devices (or multiple screens) and this sort of multihoming creates an interdependency between devices that firms can tap into. Second, consumers are exposed to multiple ad messages in different ad formats for the same brand across different channels at different points in time in their path to purchase. This creates potential omni-channel synergies. These two dimensions of tech mix influence consumers' behavior in non-trivial ways and have made digital attribution the holy grail of advertising.
Conference papers on the topic "Nike (Firma)"
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Liu, Jiaying, Yiran Liu, and Qimao Zhang. "How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike." In 2021 International Conference on Financial Management and Economic Transition (FMET 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210917.085.
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Malvius, Diana, Dag Bergsjo¨, and Margareta Norell. "Use of Measurements for Information System Introductions." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-50127.
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Methods, or more correctly a lack of methods, for measuring information systems (IS) introductions are discussed in this paper. Industry practice when it comes to IS investment evaluation methods is reported on based on findings from nine in-depth interviews with IS/IT experts from automotive companies, IS suppliers and IS consultancy firms. It is suggested that identified and existing methods can be divided into three groups, namely: subjective estimations, economic measurements, and convenient measurements. It is concluded that no complete or reliable method for measuring the success of IS introductions are recognized within studied companies or reviewed literature. It is argued that IS introductions, being a costly investment to most companies, should be evaluated in order to obtain improved company and IS user value and to better justify the investment.
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Eranti, Esa, Eero Lehtonen, Heikki Pukkila, and Lasse Rantala. "A Novel Offshore Windmill Foundation for Heavy Ice Conditions." In ASME 2011 30th International Conference on Ocean, Offshore and Arctic Engineering. ASMEDC, 2011. http://dx.doi.org/10.1115/omae2011-49663.
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A pilot offshore wind turbine with a new type of an ice-resistant foundation was installed in the Pori sea area of the Northern Baltic Sea during summer 2010. The water depth at the site is nine meters and the ice and wave conditions occasionally get quite heavy. The gravity-type foundation consists of a light ice-strengthened steel shell with a ring footing, ice-breaking cone, and crushed rock fill. The fill provides mass for the foundation and supports the shell against local ice impacts and moments caused by uneven base pressures, as well as stability for the thin shell structure. The ring footing extends the stabilizing moment arm and provides anchorage against overturning. This foundation concept is applicable to a variety of water depths with firm to hard bottom conditions. Foundation erection is fast and easy, making it well-suited for industrial wind farm roll-out.
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Vallee, Glenn E., and Jonathan Eheander. "Development of a Motorcycle Food Delivery System From an International Perspective." In ASME 2017 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/imece2017-70343.
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An investment firm located in Peru has partnered with Western New England University to develop a novel, motorcycle mounted fast food delivery system for international markets. The project afforded students the opportunity to work on an international product development team, exposing them to the design requirements and constraints of international customers and companies. The often damp and cool climate in many countries makes food prone to becoming soggy during delivery as the moisture escaping from the hot food quickly fills the food containers and delivery box mounted to the back of the motorcycle, saturating the food. Delivery times, often in excess of 45 minutes, can also cause the food to become cold, resulting in decreased customer satisfaction, product returns and lost business. The project was conducted over a three year period using nine mechanical engineering students. The project began in 2014 when a team of two students was tasked with developing a benchtop method of keeping food hot and preventing it from becoming soggy while being delivered. They determined that the use of ceramic heaters and small fans effectively kept the food warm and dry. In 2015, two teams of two students competed to develop a box design with integrated heaters and fans which could be powered using an alternator mounted to a delivery motorcycle. While effective fans and heating elements were found, it was decided that the mounting of an additional alternator was cumbersome and motorcycle dependent, rendering the concept poorly suited for field installations. In 2016 another team of two students integrated a hand-made lithium ion Battery pack and two 300W ceramic heaters and computer fans into a production delivery box. While the system maintained food quality for up to 50 minutes, the battery pack was unable to reliably provide the required power to the system. Finally, in the fall of 2016, a student improved this design by improving the heater and fan performance while adding urethane insulation into the box. Temperature was controlled using a commercially available thermistor, and all components were integrated into a retrofit kit which could be installed by a technician in the field. The power requirement was reduced by over 50% and the system operated for 110 minutes using two, commercially available 27 Ah lithium iron phosphate batteries. Students gained global perspective of the product development process as they experienced the effects of various cultures on the requirements of customers and the international design and marketing team.
Reports on the topic "Nike (Firma)"
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Tennant, David. Business Surveys on the Impact of COVID-19 on Jamaican Firms. Inter-American Development Bank, May 2021. http://dx.doi.org/10.18235/0003251.
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The datasets come from two surveys of Jamaican businesses conducted between May and June 2020. Two sets of self-administered surveys were conducted using Survey Monkey. A very small sample of financial institutions was surveyed to gain perspective on the challenges facing financiers as a result of the pandemic, and their efforts to respond to such challenges. Nine financial institutions completed this survey, and the results were used to complement the information derived from the second and major survey. The second survey targeted non-financial businesses operating in Jamaica. The sample of firms was selected from a list of all registered Jamaican firms, obtained from the Companies Office of Jamaica. A stratified random sample was used based on firm type, region, and sector. Some firms may have also participated in the study through contact made by their respective affiliations, which were approached to endorse the study and encourage their members to engage. A total of 390 firms completed the second survey. A significant degree of representation was achieved across size, type and age of business, sector and location of operation. Good gender representation was also achieved.
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Kremp, Elizabeth, and Jacques Mairesse. Dispersion and Heterogeneity of Firm Performances in Nine French Service Industries, 1984-1987. Cambridge, MA: National Bureau of Economic Research, March 1991. http://dx.doi.org/10.3386/w3665.
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