Relevant bibliographies by topics / Nine-ending prices

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters

Academic literature on the topic 'Nine-ending prices'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Nine-ending prices"

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Tripathi, Avinash, and Neeraj Pandey. "Does impact of price endings differ for the non-green and green products? Role of product categories and price levels." Journal of Consumer Marketing 35, no. 2 (2018): 143–56. http://dx.doi.org/10.1108/jcm-06-2016-1838.

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Purpose The discount image associated with odd-ending prices has led to its extensive use by retailers. The purpose of this study is to assess the impacts and applications of nine-ending vs round-ending prices on the purchase of green and non-green products at different price levels and under different purchase motivations. Design/methodology/approach Three experiments are conducted. The first experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (product appeal: green vs non-green) between-subjects study; the second experiment is a 2 (price ending: nine-ending vs round-ending) × 2
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Guéguen, Nicolas, and Céline Jacob. "Odd versus Even Prices and Consumers' Behavior." Psychological Reports 96, no. 3_suppl (2005): 1121–22. http://dx.doi.org/10.2466/pr0.96.3c.1121-1122.

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Schindler and Kibarian reported prices ending with a nine were associated with more purchases among customers who were women. To generalize this effect to a new business context, two groups of 200 people were solicited at home and asked to buy pancakes to raise money for a charitable organization. In half of the cases, the price of pancakes was 1.99€, and in the other half they were proposed at 2.00€. Analysis showed that the price ending with nine was associated with more subjects agreeing to the request, 118 of 200 vs 91 of 200.
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C. Larson, Alexander, Rita L. Reicher, and David William Johnsen. "Threshold effects in pricing of high-involvement services." Journal of Product & Brand Management 23, no. 2 (2014): 121–30. http://dx.doi.org/10.1108/jpbm-04-2013-0278.

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Purpose – The purpose of this research is to test for price threshold effects in the demand for high-involvement services for small businesses. Design/methodology/approach – The authors use a stated preference choice-based conjoint study of small business telecommunications demand. Using survey data, individual-level parameter estimates for a demand model are achieved via the Hierarchical Bayes method of estimation. Findings – For demand for small business telecommunications services, the authors find very strong positive impacts of nine-ending and zero-ending prices on the demand for a common
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Choi, Jungsil, Yexin Jessica Li, and Adriana Samper. "The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods." Journal of Consumer Research 46, no. 3 (2019): 606–19. http://dx.doi.org/10.1093/jcr/ucz002.

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Abstract Food and beverage manufacturers now regularly display “just below” calorie amounts (e.g., 99, 199, 299) in advertisements, presumably to appeal to health-motivated consumers. “Just below” values are those that fall one or more digits below a round number, most commonly seen as nine-ending numbers. However, although nine-ending prices are known to stimulate purchase intent, it is unclear whether or when nine-ending calorie labeling shapes food preferences. The present research shows that when consumers view indulgent foods with just-below (vs. round-ending) calorie amounts, they exhibi
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Guéguen, Nicolas, Céline Jacob, Patrick Legoherel, and Paul NGobo. "Nine-ending prices and consumer's behavior: A field study in a restaurant." International Journal of Hospitality Management 28, no. 1 (2009): 170–72. http://dx.doi.org/10.1016/j.ijhm.2008.03.009.

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Schindler, Robert M., and Patrick N. Kirby. "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects." Journal of Consumer Research 24, no. 2 (1997): 192–201. http://dx.doi.org/10.1086/209504.

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Tripathi, Avinash, and Neeraj Pandey. "Are Nine-Ending Prices Equally Influential in Eastern Culture for Pricing Green Products?" Journal of International Consumer Marketing 30, no. 3 (2017): 192–205. http://dx.doi.org/10.1080/08961530.2017.1384711.

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Dikcius, Vytautas, and Kristina Katkuviene. "PERCEPTION OF ODD PRICES IN A POST-SOVIET COUNTRY: AN IMPACT OF THE IDEOLOGY OF PLANNED ECONOMY." Journal of Business Economics and Management 15, no. 2 (2014): 356–68. http://dx.doi.org/10.3846/16111699.2013.833545.

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This empirical paper analyzes the perception of odd prices in a Post-Soviet country. Two different streams of perception of odd prices are developed – a level effect and an image effect. The paper focuses on the latter effect. The authors analyze the perception of odd prices in different categories of products – convenience goods, clothes and domestic appliances. In addition, four different levels of a price were used in order to measure the perception of a price having various price levels. The results showed that Lithuanians have a different attitude about odd prices compared with the resear
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Ortega, Ana M., and Felipe A. Tabares. "Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue." Journal of Retailing and Consumer Services 71 (March 2023): 103206. http://dx.doi.org/10.1016/j.jretconser.2022.103206.

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Madhushri, Sharma. "Impact of Pricing on Consumer Psychology." International Journal of Trend in Scientific Research and Development 2, no. 5 (2018): 1225–29. https://doi.org/10.31142/ijtsrd17073.

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The main purpose of this research is to measure the impact of pricing strategies on consumers psychology and consumer buying behavior. This study theoretically examines the impact of pricingstrategies used by companies on buying behavior of consumers. Main focus of researcher is to determine the effects of pricing strategies on consumer psychology. The study of consumer behavior is very challenging task where it is clear that if company wants to survive, it should be able to compete well. Researcher has took an latest example with case study on Reliance Jio info comm. Limited to study its mark
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Dissertations / Theses on the topic "Nine-ending prices"

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Ouyang, Yi-ting, and 歐陽宜廷. "The Effects of Nine-ending Prices on Adolescents'' Impulsive Buying Behavior: Personal Traits as Moderating Variables." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/86871036211549426915.

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碩士<br>朝陽科技大學<br>應用外語研究所<br>96<br>In recent years, there has been a dramatic proliferation of research concerned with adolescent’s buying behavior. In addition, individuals have different attitudes toward monetary promotions because of differences in personal traits, which contain impulsive buying tendency (IBT) and need for cognition (NFC). Nevertheless, few empirical studies have been done on the topic of exploring the adolescents’ impulsive buying behavior through nine-ending prices. The present study employs a 2 (nine-ending prices, zero-ending prices) x 2 (high/low NFC, IBT) factorial d
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Cheng, Wei-Yuan, and 鄭為遠. "The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate and Joint Evaluations." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/35074808713243187218.

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碩士<br>國立中正大學<br>行銷管理研究所<br>97<br>Through five experiments, this research discovers that nine-ending pricing effect manifests as nine-ending and zero-ending prices are in a separate evaluation condition, where they are evaluated independently, away from one another, but the effect diminishes as nine-ending and zero-ending prices are in a joint evaluation condition, where they are evaluated side by side simultaneously. An experiment in simulation of actual purchasing behavior is developed to provide additional evidence. Furthermore, by examining sequential evaluation condition, where nine-ending
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Book chapters on the topic "Nine-ending prices"

1

Dacko, Scott G. "O." In The Advanced Dictionary of Marketing. Oxford University PressOxford, 2007. http://dx.doi.org/10.1093/oso/9780199285990.003.0015.

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Abstract Pricing decisions where odd numbered prices are used (or avoided) indicates that the pricing approach is a form of psychological pricing, where the aim is to manipulate consumers’ perceptions of price desirability through the selection of a price’s ending digits. Research on the topic for a wide array of products clearly suggests that most managers believe that price endings are important in influencing product sales as a result of believing that most customers are more receptive to some price endings over others. While many managers are found to advocate the use of odd pricing to gen
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Journal articles
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