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Journal articles on the topic 'No Logo'

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Published: 4 June 2021

Last updated: 13 February 2022

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1

Zu Rhein, G. M. "Loco Cow Logo." Science 272, no. 5268 (June 14, 1996): 1569e—1573. http://dx.doi.org/10.1126/science.272.5268.1569e.

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2

Rhein, G. M. Z. "Loco Cow Logo." Science 272, no. 5268 (June 14, 1996): 1573a. http://dx.doi.org/10.1126/science.272.5268.1573a.

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3

Machado, Joana Cesar, Leonor Vacas de Carvalho, Anna Torres, and Patrício Costa. "Brand logo design: examining consumer response to naturalness." Journal of Product & Brand Management 24, no. 1 (March 16, 2015): 78–87. http://dx.doi.org/10.1108/jpbm-05-2014-0609.

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Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the influence of the different types of natural logo designs on affective response. Design/methodology/approach – In total, 96 logos were selected as design stimuli. The logos were previously classified, according to the naturalness of the logo design, as having an abstract, cultural or organic design. Respon

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4

Sääksjärvi, Maria, Ellis van den Hende, Ruth Mugge, and Nicolien van Peursem. "How exposure to logos and logo varieties fosters brand prominence and freshness." Journal of Product & Brand Management 24, no. 7 (November 16, 2015): 736–44. http://dx.doi.org/10.1108/jpbm-06-2014-0648.

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Purpose This study aims to propose that a brand can be kept both prominent and fresh by using existing logos as well as logo varieties (i.e. slight modifications to the brand’s existing logo). Design/methodology/approach In two experimental studies, the authors exposed respondents to either the existing brand logo or to logo varieties, and examined their influence on brand prominence and freshness. Findings The findings suggest that consumers subconsciously process logo varieties to which they are exposed in a similar way as they subconsciously process the existing logo of the brand, making bo

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Ahmad, Ahmad Zamsuri, Susi Handayani, and Arpan. "PELATIHAN PEMBUATAN LOGO DENGAN APLIKASI PIXELLAB PESANTREN MAHASISWA UNILAK (PMU)." J-COSCIS : Journal of Computer Science Community Service 1, no. 1 (January 17, 2021): 1–6. http://dx.doi.org/10.31849/jcoscis.v1i1.5549.

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Aplikasi Pixellab merupakan aplikasi yang dapat digunakan dalam pembuatan logo yang berbasis android. Dengan pemanfaatan dan pengembangkan teknik dalam pembuatan logo Dalam hal ini, pemanfaatan media yang menarik dan tepat guna dalam proses pembuatan logo pelatihan akan memiliki dampak positif yang akan sangat berpotensi meningkatkan kemampuan mahasantri dalam membuat logo dengan aplikasi pixellab. Para mahasantri sangat membutuhkan pengetahuan dalam membuat logo dengan tujuan memberikan bekal dalam pembuatan logo walaupun mahasantri terdiri dari banyak prodi yang ada di Unilak. Oleh sebab itu

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Clamens, Gilles. "Citoyenneté et démocratie. Logo ou logos ?" Autres Temps. Les cahiers du christianisme social 57, no. 1 (1998): 83–91. http://dx.doi.org/10.3406/chris.1998.2033.

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7

Desain, Peter, and Henkjan Honing. "LOCO: A Composition Microworld in Logo." Computer Music Journal 12, no. 3 (1988): 30. http://dx.doi.org/10.2307/3680334.

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8

Dwyer, Brendan, Zach Scola, and Joris Drayer. "Exploring the Explicit and Implicit Appeal of Retro Sport Logos." Sport Marketing Quarterly 29, no. 4 (December 2020): 296–307. http://dx.doi.org/10.32731/smq.294.122020.05.

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The current multi-study examination explored explicit and implicit appeal of a prominent form of retro sport marketing: retro team logos. Study 1 utilized the stimuli-organism-response framework to test preference differences between those offered team merchandise with a retro logo and those offered the same merchandise with the current logo. Statistically significant preference differences were not uncovered, yet it was found that previous exposure to the retro logo negatively impacted preference of the retro logo. Based on these results, Study 2 utilized an implicit association test to asses

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9

Tian, Nannan, Yuan Liu, Bo Wu, and Xiaofeng Li. "Colorization of Logo Sketch Based on Conditional Generative Adversarial Networks." Electronics 10, no. 4 (February 20, 2021): 497. http://dx.doi.org/10.3390/electronics10040497.

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Logo design is a complex process for designers and color plays a very important role in logo design. The automatic colorization of logo sketch is of great value and full of challenges. In this paper, we propose a new logo design method based on Conditional Generative Adversarial Networks, which can output multiple colorful logos only by providing one logo sketch. We improve the traditional U-Net structure, adding channel attention and spatial attention in the process of skip-connection. In addition, the generator consists of parallel attention-based U-Net blocks, which can output multiple logo

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10

Hawkins, H. Gene, and Elisabeth R. Rose. "Effects of Adding Dual-Logo Panels to Specific Service Signs." Transportation Research Record: Journal of the Transportation Research Board 1918, no. 1 (January 2005): 108–15. http://dx.doi.org/10.1177/0361198105191800114.

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Currently, FHWA's Manual on Uniform Traffic Control Devices for Streets and Highways allows only one business logo to be placed on a logo panel. Dual-logo panels were proposed by business owners as a solution to the complaint that single locations operating two or more business brands are ignored and unduly restricted to limited highway signing. Business owners are concerned that separate logos do not convey to the public that two brands are available at the same location; they believe that dual logos provide a means of linking services that are combined under the same roof. However, the use o

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11

Zhang, Zili, Xuan Wang, Waqas Anwar, and Zoe L. Jiang. "A Comparison of Moments-Based Logo Recognition Methods." Abstract and Applied Analysis 2014 (2014): 1–8. http://dx.doi.org/10.1155/2014/854516.

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Logo recognition is an important issue in document image, advertisement, and intelligent transportation. Although there are many approaches to study logos in these fields, logo recognition is an essential subprocess. Among the methods of logo recognition, the descriptor is very vital. The results of moments as powerful descriptors were not discussed before in terms of logo recognition. So it is unclear which moments are more appropriate to recognize which kind of logos. In this paper we find out the relations between logos with different transforms and moments, which moments are fit for logos

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12

Zhu, Zhijuan, Huai Cao, and Bin Li. "Research on logo design and evaluation of youth education brands based on visual representation." Journal of Product & Brand Management 26, no. 7 (November 20, 2017): 722–33. http://dx.doi.org/10.1108/jpbm-08-2016-1287.

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Purpose The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study. Design/methodology/approach The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected as representative samples. A set of 171 Kanse

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Yousaf, Waqas, Arif Umar, Syed Hamad Shirazi, Zakir Khan, Imran Razzak, and Mubina Zaka. "Patch-CNN: Deep learning for logo detection and brand recognition." Journal of Intelligent & Fuzzy Systems 40, no. 3 (March 2, 2021): 3849–62. http://dx.doi.org/10.3233/jifs-190660.

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Automatic logo detection and recognition is significantly growing due to the increasing requirements of intelligent documents analysis and retrieval. The main problem to logo detection is intra-class variation, which is generated by the variation in image quality and degradation. The problem of misclassification also occurs while having tiny logo in large image with other objects. To address this problem, Patch-CNN is proposed for logo recognition which uses small patches of logos for training to solve the problem of misclassification. The classification is accomplished by dividing the logo im

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14

Carutasu, Nicoleta Luminita. "Design and Redesign as a Creative Challenge." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 27, 2017): 70–75. http://dx.doi.org/10.18844/prosoc.v4i11.2851.

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In this paper, we want to show how interesting and creative a redesign activity for a logo is. To design a logo is a matter of creativity and ‘graphic culture’. To redesign a logo (we have introduced ‘graphic leap’ in logo design to rename a redesign activity) is ‘something special’. This study concerns the creation of easy ways to design logos and to select the main constituent elements to realise them. It is a creative work to balance all the features involved in a graphic representation to create a harmonious design. In this paper, we have answered two questions: a new logo means a ‘refresh

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Peterson, Mark, Saleh AlShebil, and Melissa Bishop. "Cognitive and emotional processing of brand logo changes." Journal of Product & Brand Management 24, no. 7 (November 16, 2015): 745–57. http://dx.doi.org/10.1108/jpbm-03-2015-0823.

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Purpose The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding. Design/methodology/approach Individual in-depth interviews with 12 informants allowed researchers to better understand how consumers respond to logo changes. After developing a model of how consumers process logo changes, researchers deployed a field study evaluating two actual retail brands using survey methodology with 406 respondents. Findings Nine of the ten hypotheses of the study receive support. Notably, both interest in the logo change as well as doubt a

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Torbarina, Matia, Nina Grgurić Čop, and Lara Jelenc. "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition." Naše gospodarstvo/Our economy 67, no. 1 (March 1, 2021): 33–45. http://dx.doi.org/10.2478/ngoe-2021-0004.

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Abstract The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of 190 students whose ratings were used as logo description measures. Two independent variables used in the study were logo shape (abstract vs. concrete) and logo color (original color vs. greyscale). Results showed that greyscale logos and logos that are concrete were recognized more accurately w

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Adir, Victor. "A Comparative Study Concerning Airlines Logos." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 27, 2017): 62–69. http://dx.doi.org/10.18844/prosoc.v4i11.2850.

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This paper is a study concerning the design of airlines logos all over the world, that is, what symbols, signs and colours are used to create this special identity. This study, which was realised on a hundred airlines, revealed interesting facts related to the main principles that govern the logo design. We were interested to see if special drawings that express a company are related to the represented country, because we found a lot of similarity in this. In the centre of the study was the logo, as an important graphic element to identify an airline company. We identified the typology of logo

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Ardiansyah, Erlan Aditya. "Honda Motor's Logos as Superimposed Advertisement Strategy in Opera Van Java Television Program." Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya 10, no. 1 (December 10, 2020): 94. http://dx.doi.org/10.26714/lensa.10.1.2020.94-103.

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Abstract A motorbike manufacturer which struggles to market their products is Honda Motor Co., Ltd. (hereinafter referred as Honda Motor). This article investigated origin of Honda Motor’s logos and tried to describe the logos as superimposed advertisement displayed in a television program. The study applied a qualitative descriptive method. Data were taken from a commedy situation Overa van Java relayed on Trans7 television channel. The data are the Honda Motor’s logos displayed as superimposed advertisement. The results showed that Honda has denotation and connotation meanings. The company n

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Luffarelli, Jonathan, Mudra Mukesh, and Ammara Mahmood. "Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity." Journal of Marketing Research 56, no. 5 (July 4, 2019): 862–78. http://dx.doi.org/10.1177/0022243719845000.

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Logos frequently include textual and/or visual design elements that are descriptive of the type of product/service that brands market. However, knowledge about how and when logo descriptiveness can influence brand equity is limited. Using a multimethod research approach across six studies, the authors demonstrate that more (vs. less) descriptive logos can positively influence brand evaluations, purchase intentions, and brand performance. They also demonstrate that these effects occur because more (vs. less) descriptive logos are easier to process and thus elicit stronger impressions of authent

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Nicoleta-Elisabeta, Pascu, Adir Victor, and Adir George. "Logo and the urban environment." New Trends and Issues Proceedings on Humanities and Social Sciences 6, no. 4 (September 24, 2019): 14–23. http://dx.doi.org/10.18844/prosoc.v6i4.4352.

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Our study focused to understand the importance of graphic representations, as logos, in urban environment and to identify the principles of logo design used to create them. In this paper, we have discussed about logos in the historical centre of Bucharest and it was hard work, including walking by foot along the streets to identify all these logos which convey different messages to the people and to show what typology was used and what graphics were drawn. As it is known, daily, the people are assaulted by signs, symbols, colours, which are everywhere on panels, buildings, walls, cars, buses,

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21

Maddux, Cleborne D. "Logo:." Computers in the Schools 9, no. 1 (March 1992): 59–80. http://dx.doi.org/10.1300/j025v09n01_06.

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Maddux, Cleborne D., and D. LaMont Johnson. "Logo." Computers in the Schools 14, no. 1-2 (December 4, 1997): 1–8. http://dx.doi.org/10.1300/j025v14n01_01.

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23

van Riel, Cees B. M., and Anouschka van den Ban. "The added value of corporate logos ‐ An empirical study." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 428–40. http://dx.doi.org/10.1108/03090560110382093.

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Describes the evaluations, by potential customers, of a new logo of a Dutch bank. Evaluations were measured before and after the introduction, comparing perceptions of the new logo with the observations of the logos of two competitors (a larger and a smaller one). The study indicates that people attribute different associations to each logo. The set of associations they have with the logo appeared to increase if respondents were confronted with the name of the company behind the new logo. After the launch of the new logo, embedded within a nation‐wide advertising campaign, the positive associa

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Wang, Jing, Weiqing Min, Sujuan Hou, Shengnan Ma, Yuanjie Zheng, Haishuai Wang, and Shuqiang Jiang. "Logo-2K+: A Large-Scale Logo Dataset for Scalable Logo Classification." Proceedings of the AAAI Conference on Artificial Intelligence 34, no. 04 (April 3, 2020): 6194–201. http://dx.doi.org/10.1609/aaai.v34i04.6085.

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Logo classification has gained increasing attention for its various applications, such as copyright infringement detection, product recommendation and contextual advertising. Compared with other types of object images, the real-world logo images have larger variety in logo appearance and more complexity in their background. Therefore, recognizing the logo from images is challenging. To support efforts towards scalable logo classification task, we have curated a dataset, Logo-2K+, a new large-scale publicly available real-world logo dataset with 2,341 categories and 167,140 images. Compared wit

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Grigoryevich, Antipenko Leonid. "Linguistics in the Framework of Three-Dimensional Logo: Letter, Note, Numeral." World Journal of English Language 10, no. 2 (July 22, 2020): 39. http://dx.doi.org/10.5430/wjel.v10n239-45.

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The task of the article is return prosody to linguistics, to turn linguistics to speech, to voice content. For this, linguistics rises to the logo. It is shown that the logo as such is divided into three hypostases: the verbal logo, the musical logo (melos) and mathematical logo. The results of objectifications (Entӓusserung, Gegenstӓndlichkeit in German) of these components are expressed respectively by letters, notes and numerals. Each of the three components has two aspects that the author calls styles. The verbal logo has a prosaic and poetic style; musical logo has vocal (voice) and music

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Grigoryevich, Antipenko Leonid. "Linguistics in the Framework of Three-Dimensional Logo: Letter, Note, Numeral." World Journal of English Language 10, no. 2 (July 22, 2020): 39. http://dx.doi.org/10.5430/wjel.v10n2p39.

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The task of the article is return prosody to linguistics, to turn linguistics to speech, to voice content. For this, linguistics rises to the logo. It is shown that the logo as such is divided into three hypostases: the verbal logo, the musical logo (melos) and mathematical logo. The results of objectifications (Entӓusserung, Gegenstӓndlichkeit in German) of these components are expressed respectively by letters, notes and numerals. Each of the three components has two aspects that the author calls styles. The verbal logo has a prosaic and poetic style; musical logo has vocal (voice) and music

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Pascu, Nicoleta Elisabeta, Victor Adir, and George Adir. "Art and logo design." New Trends and Issues Proceedings on Humanities and Social Sciences 8, no. 1 (June 4, 2021): 81–86. http://dx.doi.org/10.18844/prosoc.v7i4.5792.

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This paper aims to present a research study concerning the graphics and symbols in logo design exhibited in an art program dubbed ‘Golden Ages of Art Nouveau and Art Deco’. It was important for us to understand these trends, their characteristics and graphics, to create many times beautiful masterpieces of art. We have noticed a lot of differences between these two art movements related to symbols, signs and colours which were used. It was ‘a special art travel’ to study, theoretically and practically, the field of logo design connected to these ages. Starting from our research study, we have

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Rukiah, Yayah, Nurulfatmi Amzy, and Angga Kusuma Dawami. "PERUBAHAN LOGO HARIAN SINGGALANG." Jurnal Dimensi DKV Seni Rupa dan Desain 4, no. 1 (April 1, 2019): 73. http://dx.doi.org/10.25105/jdd.v4i1.4562.

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<strong>Abstract</strong><br />The Changes of Singgalang Newspaper Logo. Logo becomes an inseparable identity in introducing a brand to society in general. The construction of the shape represents the identity in itself to show the entity and become a characteristic that is finally known to the target audience. Changes to the logo are based on the need for the entity to always make a new appearance to be better known and to imprint the meaning of the<br />entity in the minds of consumers. As one of the National newspapers, the Singgalang daily also changed its logo from

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Grobert, Julien, Caroline Cuny, and Marianela Fornerino. "Surprise! We changed the logo." Journal of Product & Brand Management 25, no. 3 (May 16, 2016): 239–46. http://dx.doi.org/10.1108/jpbm-06-2015-0895.

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Purpose This paper aims to investigate the impact of brand attachment and familiarity on perceived congruence between the logo and the brand. It explores the role of an under-researched factor, surprise, on perceived congruence in the case of a radical logo change. Design/methodology/approach A study was conducted with 220 students following a university logo change. Perceived congruence between the logos (old and new) and the school brand values was measured for two kinds of students, current and future (i.e. applicants). Findings Results show the importance of surprise in the acceptance of a

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Ke, Xiao, and Pengqiang Du. "Vehicle Logo Recognition with Small Sample Problem in Complex Scene Based on Data Augmentation." Mathematical Problems in Engineering 2020 (July 9, 2020): 1–10. http://dx.doi.org/10.1155/2020/6591873.

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Automatic identification for vehicles is an important topic in the field of Intelligent Transportation Systems (ITS), and the vehicle logo is one of the most important characteristics of a vehicle. Therefore, vehicle logo detection and recognition are important research topics. Because of the problems that the area of a vehicle logo is too small to be detected and the dataset is too small to train for complex scenes, considering the speed of recognition and the robustness to complex scenes, we use deep learning methods which are based on data optimization for vehicle logo in complex scenes. We

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Pan, Hao, and Bailing Zhang. "An Integrative Approach to Accurate Vehicle Logo Detection." Journal of Electrical and Computer Engineering 2013 (2013): 1–12. http://dx.doi.org/10.1155/2013/391652.

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Vehicle logo detection from images captured by surveillance cameras is an important step towards the vehicle recognition that is required for many applications in intelligent transportation systems and automatic surveillance. The task is challenging considering the small target of logos and the wide range of variability in shape, color, and illumination. A fast and reliable vehicle logo detection approach is proposed following visual attention mechanism from the human vision. Two prelogo detection steps, that is, vehicle region detection and a small RoI segmentation, rapidly focalize a small l

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LAO, YUANWEI, and YUAN F. ZHENG. "OPTIMAL RATE ALLOCATION FOR LOGO WATERMARKING." International Journal of Image and Graphics 09, no. 01 (January 2009): 1–25. http://dx.doi.org/10.1142/s0219467809003319.

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Compression of logo as an image is addressed in logo watermarking, in which a framework of joint Human Vision System (HVS) model and rate allocation theory in the wavelet domain is applied. Under this framework, a novel logo watermarking algorithm using reversible discrete wavelet transform is proposed. Based on multi-level wavelet decomposition of both host and logo images, a well-known HVS model is applied to locate the visually insensitive area in the host for embedding, while the rate allocation theory determines how the logo is compressed and embedded by using the statistical characterist

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Pathak, Abhishek, Carlos Velasco, and Gemma Anne Calvert. "Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype." European Journal of Marketing 53, no. 10 (October 7, 2019): 2109–25. http://dx.doi.org/10.1108/ejm-09-2017-0586.

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Purpose Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which can devalue the bona-fide brand. But can consumers accurately identify a counterfeit logo? This paper aims to explore this question and examines the accuracy and speed with which a consumer can identify a counterfeit (vs original) logo. Design/methodology/approach Seven popular brand logos were altered by transposing and substituting the first and last letters of the logotypes.

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,, Fandy Ahmad, and Djuwityastuti ,. "KAJIAN YURIDIS SENGKETA KEABSAHAN LOGO SEBAGAI SEBUAH MEREK DAN HAK CIPTA." Jurnal Privat Law 7, no. 1 (February 2, 2019): 87. http://dx.doi.org/10.20961/privat.v7i1.30110.

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<p>Abstract<br />This Legal Writing examines the validity of the Logo as a brand and copyright as ownership of potentially <br />problematic logos in the future if the logo is listed as a Copyright by someone and there are others who <br />register it as a brand. This writing using the method of research normative or doctrinal which is prescriptive. <br />The results of this study is a Logo that has been used as a brand cannot be done Copyright Registration.<br />Keywords: Logo, Copyright Registration, Brand Registration</p><p>Abstrak<br />

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YALUR, Refik. "STATİK LOGO TASARIMINDAN DİNAMİK LOGO TASARIMINA DÖNÜŞÜM." International Journal of Social Humanities Sciences Research (JSHSR) 7, no. 60 (January 1, 2020): 2794–802. http://dx.doi.org/10.26450/jshsr.2090.

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Konopka, Roman, Malcolm John Wright, Mark Avis, and Pamela M. Feetham. "If you think about it more, do you want it more? The case of fairtrade." European Journal of Marketing 53, no. 12 (December 3, 2019): 2556–81. http://dx.doi.org/10.1108/ejm-01-2018-0072.

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Purpose There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on dual-process theory to add rare experimental evidence to this debate. They also investigate whether the effect of deliberative thinking increases with familiarity of the stimuli, as different theories of memory yield different predictions on this point. Finally, they provide evidence on whether the effectiveness of the Fairtrade logo arises more from mere exposure or attention to the ethical claim. Design/methodolog

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Ha, Hyoji, Hyunwoo Han, and Kyungwon Lee. "A Visualization System for Exploring Logo Trend and Design Shape Patterns." Applied Sciences 10, no. 13 (July 1, 2020): 4579. http://dx.doi.org/10.3390/app10134579.

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A logo is an effective way of expressing a brand’s identity and an essential element in conveying the values and image of the company. The development process of a competitive logo should be based on a design that is future-proof in a rapidly changing global market; hence, understanding the design trends for successful logo design is key. In this study, the design shape elements of logo trend models were analyzed and made into a database. Then, a trend analysis system was produced using radial visualization (RadViz) and circular parallel coordinates data visualization techniques. RadViz allows

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Erjansola, Ari-Matti, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula, and Anna-Maija Pirttilä-Backman. "From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger." Journal of Brand Management 28, no. 3 (January 12, 2021): 241–53. http://dx.doi.org/10.1057/s41262-020-00223-5.

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AbstractBrand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid to how the logo becomes part of the brand. This article narrows this research gap in investigating how a new logo is evaluated, how the perception evolves, and what underlying dimensions emerge from the reception process. We adopted a longitudinal free-association approach and followed the qualitative and quantitative changes in logo a

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Huang, Kuo-Chen, Chin-Chiuan Lin, and Shu-Ying Chiang. "Color Preference and Familiarity in Performance on Brand Logo Recall." Perceptual and Motor Skills 107, no. 2 (October 2008): 587–96. http://dx.doi.org/10.2466/pms.107.2.587-596.

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Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men. Taiwanese college students ages 18 to 20 years ( M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of the three least preferred colors was light orange, dark violet, and dark brown. Exp. 2 investigated the effects of color preference based on the results of Exp. 1 and brand-logo familiarity on recall. A total of 27 women and 21 men, Taiwanese

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Widyaswari, Ayu Widiari. "KONSEP TRI HITA KARANA PADA LOGO YAYASAN DHARMA SENI MUSEUM NEKA DI UBUD." Jurnal Nawala Visual 1, no. 1 (May 31, 2019): 38–44. http://dx.doi.org/10.35886/nawalavisual.v1i1.8.

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In a media, has a concept in its design. A concept will later become a trait or identity in a work or media. The concept is an idea that represents a form that can give birth to perceptions of an object in simple or abstract form. In this study, will discuss the concept of a logo, namely the logo of the Neka Museum Art Foundation located on Ubud, Sanggingan Street, Gianyar. At the Museum Neka Foundation logo, the concept used is the concept of Tri Hita Karana. The method that will be use in research is the observation method conducted at the research location, namely at the Neka Museum, the in

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Dita Setyowati. "The 2018 Pengging Fair's Logo As Visual Brand Strategy of Spiritual and Culture Tourism Area of Pengging Boyolali." IICACS : International and Interdisciplinary Conference on Arts Creation and Studies 3 (April 7, 2020): 112–22. http://dx.doi.org/10.33153/iicacs.v3i1.26.

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This study examines the 2018 Pengging Fair's logo as a visual brand strategy in the Pengging spiritual and cultural tourism area, Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study focused on the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area centred on the appearance of the 2018 Pengging Fair's logo, the shape and visual aesthetic elements and the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boy

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Kaur, Harsandaldeep, and Kanwalroop Kaur. "Connecting the dots between brand logo and brand image." Asia-Pacific Journal of Business Administration 11, no. 1 (January 24, 2019): 68–87. http://dx.doi.org/10.1108/apjba-06-2018-0101.

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Purpose Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity? Design/

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Li, Yi-Na, Kang Zhang, and Dong-Jin Li. "Rule-Based Automatic Generation of Logo Designs." Leonardo 50, no. 2 (April 2017): 177–81. http://dx.doi.org/10.1162/leon_a_00961.

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This article proposes the application of shape grammar to the automatic generation of logo designs based on artists’ logo creation knowledge and visual structures of logos. The authors propose a set of rules to encode the design knowledge and enable automatic generation. They then present an experiment that was conducted to validate the feasibility of the proposed approach.

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Brooks, David. "Logo Contest." Oceanography 1, no. 1 (July 1, 1988): 34. http://dx.doi.org/10.5670/oceanog.1988.47.

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Shumway, Richard J. "Why Logo?" Arithmetic Teacher 32, no. 9 (May 1985): 18–19. http://dx.doi.org/10.5951/at.32.9.0018.

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Logo is available on an increasing number of microcomputers, and many teachers arc considering Logo as an alternative to BASIC for young children. Should you consider Logo? By all means; Logo is an excellent language that can easily be learned by young children. But do not choose Logo as an alternative to BASIC, choose Logo as a companion language. Logo is excellent for some graphics, procedures, and structural programming and is available at an extra cost for some additional memory. For Cartesian graphing and most mathematics, BASIC is excellent and widely available at no extra cost. To illus

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Nielsen, Peter. "EmpireMeetsNo Logo." Journal of Critical Realism 4, no. 1 (April 2005): 211–20. http://dx.doi.org/10.1558/jocr.v4i1.211.

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Wadsworth, Nicolas. "Logo motives." Physics World 10, no. 4 (April 1997): 22–24. http://dx.doi.org/10.1088/2058-7058/10/4/19.

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Doogan, Bailey. "Logo Girls." Art Journal 60, no. 1 (March 2001): 98–101. http://dx.doi.org/10.1080/00043249.2001.10792054.

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Ginther, Dean W., and James Williamson. "Learning Logo:." Computers in the Schools 2, no. 2-3 (July 31, 1985): 73–78. http://dx.doi.org/10.1300/j025v02n02_08.

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David, Andrew. "Logo '84:." Computers in the Schools 2, no. 2-3 (July 31, 1985): 127–32. http://dx.doi.org/10.1300/j025v02n02_15.

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