Relevant bibliographies by topics / Non-commercial marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Non-commercial marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Non-commercial marketing"

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Dahl, Stephan, Lynne Eagle, and David Low. "Integrated marketing communications and social marketing." Journal of Social Marketing 5, no. 3 (2015): 226–40. http://dx.doi.org/10.1108/jsocm-07-2012-0031.

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Purpose – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing campaigns, as well as theoretical advancement of the IMC construct. Design/methodology/approach – Based on semi-structured, in-depth interviews with practitioners, the authors provide exploratory evidence for support for IMC within the social marketing community and highlight
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S, Ranganathan, and Abishek M. "Social Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 207–14. https://doi.org/10.5281/zenodo.1419440.

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This paper to achieve social change.  It has the primary goal of achieving social good.    Traditional  commercial  marketing  aims  are  primarily  financial,  though they can have positive social affects as well.  In the context of public health, social marketing  would  promote  general  health,  raise  awareness  and  induce  changes in  behavior.    To  see  social  marketing  as  only  the  use  of  standard  commercial marke
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Yang, Jingwen, Qingbin Gong, Javier Sendra García, and Bing Xu. "Non-parametric identification of public guarantee schemes and commercial banks." Journal of Business Research 144 (May 2022): 1196–206. http://dx.doi.org/10.1016/j.jbusres.2022.01.002.

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Dann, Stephen. "Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing." Social Marketing Quarterly 14, no. 2 (2008): 92–100. http://dx.doi.org/10.1080/15245000802034739.

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Social marketing has traditionally been the adaptation and adoption of commercial marketing. With the release of the American Marketing Association (2007) definition, commercial marketing may well have become the adaptation of social marketing with the new commercial marketing definition recognizing the role of non-profit and social marketing with “clients” as one of the four beneficiaries of marketing activities. The revised definition also includes indirect benefit in the form of value for customers, consumers, and society at large in an update that makes the contemporary definition of marke
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Protopopova, Elena. "Marketing technologies to support strategic planning." Scientific and Technical Libraries, no. 5 (May 1, 2017): 36–48. http://dx.doi.org/10.33186/1027-3689-2017-5-36-48.

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The tasks of identifying unsatisfied user needs, target consumer groups and competitive library information products and services within the library marketing managerial function are discussed. The author argues that libraries should combine non-profit and commercial marketing. She also suggests that commercial marketing should become a strategic planning tool. Strategic vectors and measures used to promote library information resources, products and services at Novokuznetsk Municipal Information Library System are described.
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Pasechnik, Pavel V., and Tatiana A. Selitrenikova. "Non-Commercial Marketing in the Field of Physical Culture and Health Services Rendered to the Adult Population." Общество: социология, психология, педагогика, no. 8 (August 30, 2023): 122–28. http://dx.doi.org/10.24158/spp.2023.8.16.

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The article proposes an algorithm for adjusting marketing in order to improve the activities of sports organiza-tions and expand the physical fitness and health services rendered to the adult population. The article shows the importance of non-commercial marketing in the field of sports and wellness services in modern society. The necessity of promoting services through the development of a marketing strategy for gradual changes in the long term is revealed. The analysis of the data of scientific and methodological literature related to the pro-vision of physical culture and health services to
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Butenko, V., V. Baidala, and A. Zabara. "USING OF NON-COMMERCIAL MARKETING AS A TOOL FOR IMPLEMENTING THE BIOECONOMY." Agrosvit, no. 17 (September 20, 2019): 29. http://dx.doi.org/10.32702/2306-6792.2019.17.29.

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KOVALCHUK, Svitlana, and Yevgena ZABURMEKHA. "ANALYSIS OF MARKETING COMMUNICATIONS OF COMMERCIAL BANKS." Herald of Khmelnytskyi National University 294, no. 3 (2021): 177–81. http://dx.doi.org/10.31891/2307-5740-2021-294-3-27.

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A sign of the modern financial market is the intensification of competition between commercial banks, the emergence competitors in the face of other financial intermediaries, creating new and improving existing ones banking products, increasing customer requirements for the quality of banking services, increasing influence information technology. Intensive use of marketing communications by banking institutions, main functions which are informing consumers about the features and benefits of banking products and services, incentives demand, maintaining customer loyalty, creating a positive imag
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Bekmurzaeva, Z., and A. Kochiev. "Non-commercial marketing and its role in promoting the public importance of NGOs." HUMANITIES AND SOCIAL-ECONOMIC SCIENCES 133, no. 6 (2023): 66–68. http://dx.doi.org/10.18522/1997-2377-2023-133-6-66-68.

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Hidayat, Anas, and Ardian. "Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta." Jurnal Economic Resource 7, no. 2 (2024): 133–39. https://doi.org/10.57178/jer.v7i2.1010.

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This study aims to analyze the application of direct marketing strategies in the leasing of non-transportation assets by PT Kereta Api Indonesia (Persero) through the Unit Commercialization Non-Transportation (KNA) in Operational Area 6 Yogyakarta. Direct marketing is conducted through various media such as direct mail, internet amd telemarketing. This study examines how direct marketing strategies can increase the leasing of non-transportation assets such as kiosks, company-owned houses, and commercial spaces owned by PT Kereta Api Indonesia (Persero). The results show that the implementation
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Dissertations / Theses on the topic "Non-commercial marketing"

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Прохорова, А. М. "Удосконалення маркетингової діяльності некомерційного підприємства сфери охорони здоров’я КНП «Міська лікарня №5» Одеської міської ради". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12669.

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У роботі розглядаються передумови виникнення маркетингу в сфері некомерційної діяльності; основні напрямки взаємодії комерційного і некомерційного маркетингу; особливості маркетингу некомерційних підприємтсв сфери охорони здоров’я. Проаналізовано діяльності комунального некомерційного підприємства «Міська лікарня № 5» Одеської міської ради; надано характеристику комплексу маркетингу комунального некомерційного підприємства «Міська лікарня № 5» Одеської міської ради та досліджено сучасні тенденції ринку медичних послуг в Україні. Рекомендовано інструменти інтернет-маркетингу некомерційних під
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Манжос, І. В. "Маркетинг некомерційного підприємства КНП «Міська лікарня №5» Одеської міської ради". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12666.

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У роботі розглядаються сутність некомерційного маркетингу; класифікація та особливості некомерційного маркетингу; особливості маркетингової взаємодії некомерційної сфери з іншими секторами економіки. Проаналізовано діяльності комунального некомерційного підприємства «Міська лікарня № 5» Одеської міської ради; надано характеристику комплексу маркетингу комунального некомерційного підприємства «Міська лікарня № 5» Одеської міської ради та досліджено сучасні тенденції ринку медичних послуг в Україні. Рекомендовано удосконалення діяльності комунального некомерційного підприємства на засадах марк
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Podivinská, Michaela. "Podnikatelský plán založení kulturně vzdělávací organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199265.

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Theoretical part of this master thesis describes the structure of musical education system, importance of music in education, opportunities for organization based in the field of education through culture, and the main parts of a successful business plan. In practical part of this thesis the author proposes a model of organization providing educational music shows for children in nursery schools. This part of the work includes a marketing analysis for the model organization as well as marketing and financial plan. The final part describes conditions under which the model organization would fun
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Murphy, Michael W., and Michael E. Barkenhagen. "The Sunset Supply Base long term COTS supportability, implementing affordable methods and processes." Thesis, Monterey, California. Naval Postgraduate School, 2003. http://hdl.handle.net/10945/1154.

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Approved for public release; distribution in unlimited.<br>This thesis represents a cross Systems Command (NAVSEA/NAVAIR) developed product. The product - the Sunset Supply Base (SSB) system - provides a complete system for addressing the risks and supportability issues involved with Commercial Off the Shelf (COTS) products in Navy combat and support systems. The SSB system was implemented on three Navy combat weapon systems at various phases of the product development life cycle. The main body provides to the Program Management Offices (PMO) and other decision makers, a high level summary of
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Chou, Tze-Yao, and 周子堯. "A Study of Smart Phone Purchase Behaviors in Non-Commercial Marketing–Base on Business People to Buy in Taipei Metro Area." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/99022993692954489610.

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碩士<br>淡江大學<br>管理科學學系企業經營碩士在職專班<br>100<br>This study that was to explore the business men’s preferences for selecting smart phones. Based on the consumer decision theory models, we could find the relationship between the business men and their concern for smart phone in Taipei area. For this study, the consumer has positive willingness in usefulness,the ease of use,appearance,pleasure-seeking;the consumer Willingness hasn’t correlation with reputation also with reference group; the consumer has negative between willingness to prices.
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Sousa, Mariana dos Santos Oom de. "Airport management and the importance of non-aeronautical revenues: A case study on the Lisbon airport." Master's thesis, 2021. http://hdl.handle.net/10071/24806.

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The business of an airport aims to serve passenger and aircraft movements and ensuring profit creation as well through aeronautical and non-aeronautical revenues. This study has the objective of understanding the non-aeronautical revenue sources of an airport and what influences passengers to use them. The information gathered in this study provided the identification of the types of non-aeronautical revenues that exist in the airport business and also provided insights on those that are the most profitable, such as food & beverage, commercial and parking. Based on these three means of non-ae
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Books on the topic "Non-commercial marketing"

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Kuhre, W. Lee. ISO 14020s environmental labelling-marketing: Efficient and accurate environmental marketing procedures. Prentice Hall PTR, 1997.

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Asian Development Bank. South Asia Subregional Economic Cooperation. Potential exports and nontariff barriers to trade: Nepal national study. Asian Development Bank, 2019.

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Kitchell, Susan. The Japanese distribution system: Past images, present realities and implications for Canadian exporters. Ontario Centre for International Business, 1992.

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Sauveur, Paula. La médiation infonuagique (cloud computing): Rétablissement de la confiance à la suite de la divulgation non autorisée d'un secret commercial dans les nuages publics. Éditions Y. Blais, 2013.

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Trade, United States Congress Senate Committee on Finance Subcommittee on International. United States-Japan Structural Impediments Initiative (SII): Hearing before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, first session. U.S. G.P.O., 1990.

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Trade, United States Congress Senate Committee on Finance Subcommittee on International. United States-Japan Structural Impediments Initiative (SII): Hearing before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, first session. U.S. G.P.O., 1990.

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Trade, United States Congress Senate Committee on Finance Subcommittee on International. United States-Japan Structural Impediments Initiative (SII): Hearing before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, first session. U.S. G.P.O., 1990.

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United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade. United States-Japan Structural Impediments Initiative (SII): Hearing before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, first session. U.S. G.P.O., 1990.

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United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade. United States-Japan Structural Impediments Initiative (SII): Hearings before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, first session. U.S. G.P.O., 1990.

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United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade. Super 301: Effectiveness in Opening foreign markets : hearing before the Subcommittee on International Trade of the Committee on Finance, United States Senate, One Hundred First Congress, second session, April 27, 1990. U.S. G.P.O., 1990.

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Book chapters on the topic "Non-commercial marketing"

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Gottlichova, Marcela. "The Czech Republic and Non-governmental Non-profit Organizations After the Impact of the COVID-19 Crisis." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_111.

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AbstractThe period of the pandemic crisis in the Czech Republic significantly reflected the uncertainty of the time. It was characterized by the loss of the guarantee for the services of non-governmental non-profit organizations, which the public will demand and accept in the future. The period coincided with financial impacts on the running of these organizations, declining public confidence, and declining interest from supporters. The presented study, based on the secondary and mainly primary data reflecting the attitude of non-governmental non-profit organizations of the Zlin Region based o
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Diao, Xinshen, Thomas Reardon, Adam Kennedy, et al. "The Future of Small Farms: Innovations for Inclusive Transformation." In Science and Innovations for Food Systems Transformation. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-15703-5_10.

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AbstractThe number of people living in rural areas of low and middle-income countries is projected to increase in the coming decades. It is in the rural areas of these countries where a large majority of the world’s extreme poor reside. The livelihoods of two to three billion rural people depend on small farms. These small farms are responsible for the production and supply of a large portion of the calories feeding low- and middle-income countries. Small farms are also preservers of crops and associated biodiversity and with the right incentives can contribute to land stewardship. Small farms
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Johnson, Phillip. "Ambush Marketing." In Ambush Marketing and Brand Protection, 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.003.0001.

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Abstract This chapter examines ambush marketing as a dynamic, rapidly evolving and multifaceted strategy that thrives on associating non-sponsors with high-profile events, particularly in sports. It explores how events remain a free spectacle due to the absence of proprietary rights in common law, compelling organisers to rely on sponsorship revenues to protect exclusivity and recoup essential costs. The chapter analyses the vast and evolving sponsorship market, describes varied tiers of agreements from global partners to local supporters, and traces the shift from guerrilla marketing’s invent
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Johnson, Phillip. "Ambush Marketing." In Ambush Marketing and Brand Protection, 2nd ed. Oxford University PressOxford, 2011. https://doi.org/10.1093/9780199696451.003.0002.

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Abstract This chapter examines ambush marketing as a fast-evolving and multifaceted strategy that challenges traditional sponsorship norms. It traces the rise of ambush marketing from early Olympic sponsorships to modern sports events, where exclusive deals prompt non-sponsors to seek unauthorised associations. Marketers use two core techniques: association, where they imply links to events, and intrusion, where they exploit event spaces for visibility. Guerrilla marketing inspires these tactics, relying on creativity and opportunism over financial investment; brands like Nike and Red Bull lev
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Maravilhas, Sérgio. "Marketing and Marketing Plan for Information Services." In Encyclopedia of Information Science and Technology, Fourth Edition. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2255-3.ch500.

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Marketing is a social and economic process through which individuals and groups meet their needs and desires by creating and exchanging products among themselves. Initially, marketing was practiced by companies in selling sectors of products and services and did not seem to fit the non commercial side. In recent decades almost all types of organizations adopted the methods and practices of marketing, including information services. It is necessary to develop a program to properly plan all the actions and resources needed to achieve these objectives, and effectively control the deviations relat
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Upreti, Kamal, Vishakha Kuwar, and Mustafizul Haque. "Innovative CRM Strategies for the Modern Social Marketing Landscape." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3924-4.ch011.

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Social Marketing inspires changes of attitudes and behavior. It is not commercial. Social marketing encourages non-commercial organization to create social good. Social Marketing does not sell or advertise commercial product or service, it offers and promotes healthy, harmony of life with its type of behavior and the attitude. But despite all of this it needs to study CRM data with a significant role. It was found a gap in the literature, considering the scarcity of pertinent case studies within the academic literature. Study delves into a range of performance indicators, including conversion
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"Experimental Use and Clinical Trials." In Pharmaceutical, Biotechnology and Chemical Inventions, edited by Duncan Bucknell. Oxford University PressOxford, 2011. https://doi.org/10.1093/9780199289011.003.0052.

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Abstract This chapter addresses the defence of experimental use and clinical trials. In some countries, the experimental use defence allows only non-commercial research and in some it has been very narrowly construed to allow only actions performed solely for amusement, to satisfy curiosity, or strictly philosophical enquiry. In other countries, the exemption is in general limited to those situations in which the experimentation is on the technology itself and ways to improve it. Actions taken in order to obtain marketing authorization will not be covered by this defence in some countries whic
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Johnson, Phillip. "Trade Marks and Merchandising." In Ambush Marketing and Brand Protection, 2nd ed. Oxford University PressOxford, 2011. https://doi.org/10.1093/9780199696451.003.0005.

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Abstract This chapter explores the commercial and legal significance of trade marks in the context of major sporting and cultural events, focusing on their role in merchandising and brand control. It explains why organisers register marks not to sell goods themselves, but to license usage rights and block ambush marketing. The chapter outlines the types of marks commonly registered, such as event names with years or locations, and highlights ownership complexities between international federations and local organising committees. It stresses the need for clarity on enforcement through exclusiv
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Johnson, Phillip. "Advertising and Trade Regulation." In Ambush Marketing and Brand Protection, 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.003.0008.

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Abstract This chapter investigates the legal framework that prohibits traders from creating false or misleading associations with events, beginning with an analysis of fraud under the Fraud Act 2006, unfair consumer practices law, and the Competition and Markets Authority’s rules on misleading advertising. It examines the harmonised consumer protection regime that bans unfair commercial practices and misleading actions and the enforcement powers of the CMA and trading standards. The chapter reviews self-regulation by the Advertising Standards Authority and its codes of practice, including pre-
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Johnson, Phillip. "South Africa." In Ambush Marketing and Brand Protection, 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.003.0015.

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Abstract This chapter examines South Africa’s legislative framework for protecting major events and symbols, opening with an introduction to ambush marketing controversies and the definition of a major event. It describes the minister’s powers in protecting symbols and designating events under the Merchandise Marks Act and highlights special measures for the 2010 FIFA World Cup. The chapter outlines comprehensive trade mark law’including registration, renewal, non-use, infringement and dilution rules, defences, and remedies under the Counterfeit Goods Act. It analyses passing off, unlawful com
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Conference papers on the topic "Non-commercial marketing"

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Railean, Еlena, and Natalia Cheradi. "The Marketing Mix As The Basis For The Implementation Of The Library's Marketing Strategy." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.72.

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The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the
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Karpushkina, Irina. "THE MARKETING MIX IN THE ACTIVITY OF NON-COMMERCIAL ORGANIZATIONS, USING THE EXAMPLE OF THE BALTIC STATES." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b23/s7.099.

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Hodorogea, Vasile, and Tulia maria Casvean. "THE LUDIFICATION OF THE MARKETING COMMUNICATION. GAMIFICATION TECHNIQUES USED BY HIGH-END BRANDS." In eLSE 2021. ADL Romania, 2021. http://dx.doi.org/10.12753/2066-026x-21-067.

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The accelerated development of new technologies, the portability of telecommunications, the proliferation of digital media and, above all, the access of the general public to all this, determine a change in the way people communicate with each other and with the commercial brands. The brands, on the other hand, need to adapt quickly to this "digital culture" in which communication takes place in any space. In the new digital age, the modern logic of marketing communication acts on the consumer in the direction of playfulness, of ludic behaviour in the process of receiving the commercial messag
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Morrow, W. Ross, Minhua Long, and Erin F. MacDonald. "Consider-Then-Choose Models in Decision-Based Design Optimization." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71176.

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This article describes an advance in design optimization that includes consumer purchasing decisions. Decision-Based Design optimization commonly relies on Discrete Choice Analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a compensatory process through maximization of a smooth utility function, has proven to be reasonably accurate at predicting choice and interfaces easily with engineering models. However the marketing literature has documented significant improvement in modeling choice with the use of models tha
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Guidi, Gabriele, and Laura Loredana Micoli. "A Semi-Automatic Modeling System for Quick Generation of Large Virtual Reality Models." In ASME 2011 World Conference on Innovative Virtual Reality. ASMEDC, 2011. http://dx.doi.org/10.1115/winvr2011-5512.

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In the last few years virtual reality applications have started to be introduced in the wide retail field, with immersive 3D models used as a tool for orienting strategic, logistic and marketing choices. However, in the aforementioned applications, the digitalization of the entire Point Of Sale (POS) has not yet been implemented as a standard process for the complexity related to the generation of thousands of texturized 3D models of single products. This work presents an original integrated system for the semi-automatic 3D modeling of simple 3D packages according to a pre-defined classificati
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P, Sakthivel, Neeraj Mittal, Prabhakar Sinha, M. Sithananthan, and Mukul Maheshwari. "Assessing the Potential of CBG as an Alternative Fuel: An Experimental Study on Vehicle Performance and Emissions in BS VI Compliant Three-Wheeler and Passenger Car." In Symposium on International Automotive Technology. SAE International, 2024. http://dx.doi.org/10.4271/2024-26-0076.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;India's natural gas consumption reached 60.3 billion cubic meters (BCM) in the year 2022-23, with imports accounting for 44.2% of the total consumption. As India targets 15% of primary energy consumption from gas by 2030, the demand for natural gas is expected to grow significantly. In this context, CBG (bio-CNG) which can reduce dependence on imported natural gas, has emerged as a viable alternative to CNG. The government's SATAT (Sustainable Alternative Towards Affordable Transportation) initiative encourages entrepren
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Reports on the topic "Non-commercial marketing"

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Langlais, Pierre-Carl. Economics of open science. Comité pour la science ouverte, 2023. https://doi.org/10.52949/63.

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Open science has significantly reduced the costs of scholarly publication. A 2021 study estimates the expenses of a commercial open access publisher at 55% of the price of a standard subscription article: this proportion is significantly lower for non-commercial open access publication which can be as low as 10% of the price. Numerous activities associated with publishing like commercial service, pricing or marketing are no longer necessary. The development of shared services and free software have also helped to curtailed technical costs. Open science involves a plurality of economic models t
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