Relevant bibliographies by topics / Non-standard advertising

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Non-standard advertising'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Non-standard advertising"

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Pashkova, Irina Viktorovna. "PICTORIAL POSSIBILITIES IN DESIGNING NON-STANDARD ADVERTISING OBJECTS." Manuscript, no. 5 (May 2019): 193–200. http://dx.doi.org/10.30853/manuscript.2019.5.41.

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Bulakh, Tetiana. "Innovative channels and forms of organization of advertising communication in the publishing business." Вісник Книжкової палати, no. 7 (July 29, 2020): 11–16. http://dx.doi.org/10.36273/2076-9555.2020.7(288).11-16.

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The article analyzes innovations in the field of advertising, acceptable for use in advertising purposes by publishers, bookstores and libraries. In particular, the specifics of using non-traditional channels, as well as creative approaches in advertising communication, sometimes to long-known, to some extent standard solutions (scribing, newsjacking, guerrilla and viral advertising, etc.) as low-cost means of promoting publishing products and services. The directions of modern advertising activity are considered in detail, among which the ambient-appeal is a kind of outdoor advertising that u
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Fayvishenko, Diana, Oksana Melnichenko, and Kateryna Bogatyrova. "DEVELOPMENT TRENDS OF INTERNET ADVERTISING IN UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 24–27. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-4.

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The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development
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OLANREWAJU, Rosemary foluke. "A STYLISTIC ANALYSIS OF BANK ADVERTISING SLOGANS." Nigerian Educational Digest (NED) Volume 15, No. 1, June - December 2023 (2023): 112–18. https://doi.org/10.5281/zenodo.8400065.

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This study attempted an investigation of language use in bank advertising slogans. The analysis was done by gathering twenty-four bank advertising slogans from various platforms on-line. The stylistic analysis was done using four levels of stylistic description: graphological, lexical, syntactic and semantic. Among the findings of this work are that language is an important tool of advertisements and also that the variety of English used by advertising slogan makers maybe standard or non-standard. Another fact evident in the analysis is that the Bank advertising slogan maker modulates his Engl
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Devos, Anastasiia. "THE LINGUISTIC AND COGNITIVE DIMENSION OF MODERN EUROPEAN SOCIAL ADVERTISING." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 20(88) (2023): 3–6. https://doi.org/10.25264/2519-2558-2023-20(88)-3-6.

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The article is devoted to the study of European social advertising as a special type of modern advertising discourse, namely, the definition of its linguistic and cognitive dimension and the related linguistic and pragmatic aspect. Advertising discourse is the object of study from the point of view of cognitive linguistics as a phenomenon that is an integral part of every person’s life, having a powerful impact on the linguistic environment and the linguistic and conceptual worldview of a particular ethnicity. The cognitive analysis of advertising, in turn, complements the linguistic analysis
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Oksana, Chaika (Čajka), and Sharmanova2 Natalia. "Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism." International Journal of Social Science and Human Research 04, no. 05 (2021): 1215–21. https://doi.org/10.47191/ijsshr/v4-i5-42.

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The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated wit
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CHUKIN, Iliya, Nataliia GERASYMCHUK, and Yanina LISUN. "TRENDS OF THE ADVERTISING AND COMMUNICATION MARKET OF UKRAINE AND PROMOTION OF THE ADVERTISING AGENCY BRAND IN THE SOCIAL MEDIA." Humanities and Social Sciences quarterly 29, no. 3 (2022): 17–34. http://dx.doi.org/10.7862/rz.2022.hss.16.

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In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other market sectors, including: PR-market and marketing services, trade marketing, loyalty marketing, consumer marketing, event marketing and sponsorship, and non-standard communications. The authors analyzed the activities of five advertising agencies for their efficiency ratings as creative agencies between the years 2019–2021. A comparative analysis of ad
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Kobyłecki, Adrian, and Joanna Dzionek-Kozłowska. "Are Economists Resistant to Advertising? Evidence from an Experiment on the Willingness to Pay." Optimum. Economic Studies, no. 2(120) (2025): 69–88. https://doi.org/10.15290/oes.2025.02.120.04.

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Purpose | This study examines the interplay between economic education and susceptibility to persuasive advertising based on analysing the willingness to pay (WTP) for a selected product among economics and non-economics students. The study aims to falsify the hypothesis that economic education rooted in neoclassical economics and the so-called Standard Economic Model (SEM) reduces students’ susceptibility to advertising compared to their non-economics peers. Research method | The analysis is based on a 2 × 2 experimental design, in which respondents (N = 281), students of economics and non-ec
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Groarke, Leo, and Gabrijela Kišiček. "Auditory arguments, advertising, and argumentation theory." Journal of Argumentation in Context 13, no. 2 (2024): 177–202. http://dx.doi.org/10.1075/jaic.00027.gro.

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Abstract In this essay, we explore the ways in which argumentation theory can be applied to multimodal advertising. In our discussion we emphasize “auditory” advertisements: advertisements that depend on non-verbal sounds. We show how key tools developed by argumentation theorists (KC tables, argument diagrams, and argument schemes) can be used to analyze and assess advertisements of this sort. Doing so demonstrates one way in which standard methods of argument analysis and evaluation can be applied to one important multimodal genre.
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Lobodenko, Lidia Kamilovna. "Visualization of advertising media text on TV channels’ websites: creative technologies." Journal of Flm Arts and Film Studies 6, no. 1 (2014): 124–36. http://dx.doi.org/10.17816/vgik61124-136.

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The article examines the processes of transition to multimedia broadcasting platforms in the Internet introducing creative technology of advertising media text visualization to a new level. Present-day creative technologies provide non-standard use of verbal and nonverbal communication tools driving the audience to advertising media copies. The problem of studying creative technologies of advertising media copy visualization for channel websites is actually underexplored. Nevertheless a new trend in advertising visualization of ad units and messages in the Internet demands of manufacturers poo
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Dissertations / Theses on the topic "Non-standard advertising"

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Колодка, Анна Віталіївна, Анна Витальевна Колодка, Anna Vitaliivna Kolodka та М. В. Неділько. "Партизанський маркетинг". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37026.

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Головне завдання партизанського маркетингу – запам'ятатися потенційному покупцеві, спонукати його зробити певну дію. Причому зробити це потрібно, бажано, з мінімальними грошовими витратами, – в незвичайному і позитивному контексті. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/37026
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Linhartová, Simona. "Účinnost a efektivnost reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202021.

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The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply
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Books on the topic "Non-standard advertising"

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Wagner-Havlicek, Carina, and Harald Wimmer, eds. Werbe- und Kommunikationsforschung II. Nomos Verlagsgesellschaft mbH & Co. KG, 2022. http://dx.doi.org/10.5771/9783748927327.

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For decades, market, communication and advertising impact research has been providing important insights for both the economy and for advertising and media agencies. This book contains a compact overview of the different methods of research on advertising effectiveness and communication. In its individual chapters, these methods are described in detail, their respective advantages and disadvantages are explained, concrete examples of their application in market, advertising impact and communication research are shown in practice and a conclusion is drawn about each one. Adding to the publicati
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Chermak, Steven, Frankie Y. Bailey, and Michelle Brown, eds. Media Representations of September 11. Greenwood Publishing Group, Inc., 2003. http://dx.doi.org/10.5040/9798400684203.

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The terrorist attacks on September 11th were unique and unprecedented in many ways, but the day will stand in our memories particularly because of our ability to watch the spectacle unfold. The blazing towers crumbling into dust, black smoke rising from the Pentagon, the unrecognizable remains of a fourth airplane in a quiet Pennsylvania field—these images, while disturbing and surreal, provide an important vehicle for interdisciplinary dialogue within media studies, showing us how horrific national disasters are depicted in various media. Each contributor to this volume offers a fresh, enga
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Book chapters on the topic "Non-standard advertising"

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McStay, Andrew. "How it Works: Non-Standard Digital Media." In Digital Advertising. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-49435-1_4.

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O’Sullivan, Joan. "Irish English in Advertising." In The Oxford Handbook of Irish English. Oxford University Press, 2023. http://dx.doi.org/10.1093/oxfordhb/9780198856153.013.13.

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Abstract In order to investigate language ideological change in the Irish context, this study analyses a corpus of radio advertisements from an Irish radio channel broadcast over a 40-year period (1977–2017). While an initial examination of the corpus indicates the symbolic use of the Irish language, the use of American English, pseudo-French accents, etc., the predominant varieties exploited are Standard Southern British English and Irish English. As research shows, ideological issues associated with standard and non-standard varieties are especially visible in the colonial situation. In ligh
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Herring, Jonathan. "4. The lawyer–client relationship." In Legal Ethics. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198788928.003.0004.

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This chapter explores the nature of the relationship between a lawyer and a client. It discusses professional codes and the three principles of standard conception: partisanship, neutrality, and non-accountability. It goes on to discuss the advertising of legal services, the ‘cab-rank rule’, solicitors and client choice, and ending a relationship with a client. It considers how lawyers should balance their duties to their clients and to others. The chapter also discusses the nature of the contract between solicitors and their clients.
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Herring, Jonathan. "5. The lawyer–client relationship." In Legal Ethics. Oxford University Press, 2023. http://dx.doi.org/10.1093/he/9780198840046.003.0005.

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This chapter explores the nature of the relationship between a lawyer and a client. It discusses how the professional codes regulate that relationship. It also looks at three standard conceptions from an ethical perspective: partisanship, neutrality, and non-accountability. The differences between these turn on the extent to which the interests of the client should be the sole primary concern of a lawyer. It goes on to discuss the advertising of legal services, the ‘cab-rank rule’, solicitors and client choice, and ending a relationship with a client. It considers how lawyers should balance th
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Bihouix, Philippe. "The Principles of Simple Technologies." In The Age of Low Tech, translated by Chris McMahon. Policy Press, 2020. http://dx.doi.org/10.1332/policypress/9781529213263.003.0002.

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This chapter explores the principles of a low-tech approach that are developed and rooted in the search for simplicity and conviviality, localization, design, and manufacture for true sustainability. It describes paths to be taken and general principles on low-tech based on the conscious rejection of the hope of a successful outcome based on technological breakthroughs still to come. It also elaborates the principle of simplicity as the immense advantage of the pure and simple suppression of need that aims to effectively reduce the rate of consumption of resources. The chapter mentions example
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d'Almeida, Rita. "Advertising directed at minors and reflections of the new limits in old habits regarding the right to." In Desafios e Tendências do Estado de Direito na Democracia no Século XXI. JUS.XXI, 2022. http://dx.doi.org/10.51389/ayfs2904.

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Our work aims to reflect on the reasons that guide the enshrining of the rules related to advertising directed to minors, with particular emphasis on the most recent restrictions on advertising directed to minors under 16 years related to foodstuffs and beverages that contain high energy value, content of salt, sugar, saturated fatty acids and processed fatty acids. Despite the progress related to the protection of children and young people, other problems persist and/or are aggravated, demanding a serious debate, resulting in urgent responses. Among such problems, obesity, often as a result o
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Belvadi, Anilkumar. "Institutional Genesis." In Missionary Calculus. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190052423.003.0004.

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Chapter 4 traces the logic American missionaries employed in advocating Sunday schools as a suitable answer to their problem of finding audiences for their message. Bazaar-preaching did not produce many converts. Missionaries tried to expand the notion of itinerant preaching: rather than merely present Christianity as a personal path to a secure afterlife, they attempted holding out prospects for a better standard of living for all in this world if they accepted Christianity. The responses usually were those of admiration for the material facts they presented about “Christian countries,” but a
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Fialho d’ Almeida, Rita Guimarães. "A publicidade dirigida a menores e os novos limites em velhos hábitos no direito à alimentação." In Desafios e Tendências do Estado de Direito na Democracia no S. JUS.XXI, 2022. http://dx.doi.org/10.51389/ufbn1959.

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Our work aims to reflect on the reasons that guide the enshrining of the rules related to advertising directed to minors, with particular emphasis on the most recent restrictions on advertising directed to minors under 16 years related to foodstuffs and beverages that contain high energy value, content of salt, sugar, saturated fatty acids and processed fatty acids. Despite the progress related to the protection of children and young people, other problems persist and/or are aggravated, demanding a serious debate, resulting in urgent responses. Among such problems, obesity, often as a result o
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Lastowska, Greg. "Cyberproperty in the United States." In Socioeconomic and Legal Implications of Electronic Intrusion. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-204-6.ch009.

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During the past three decades, the growing importance of computing technology to modern society has led to regular calls in the United States for new and stronger forms of legal protection for computer equipment. Legal reforms in the United States have included the passage of laws targeting unauthorized access to computer systems, laws regulating online advertising, new criminal provisions related to identity theft, and copyright reforms protecting private interests in digital files. One of the most interesting and controversial legal developments, however, has been the acceptance by some cour
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Conference papers on the topic "Non-standard advertising"

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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.

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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for c
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