Relevant bibliographies by topics / Noncommercial advertising

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Noncommercial advertising'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Noncommercial advertising"

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Yu, Hyunjoong, and Woonhan Kim. "A Study of Online Advertising Regulation: Focused on Experts’ Perception of Advertising with NonCommercial Content." Korean Journal of Advertising 29, no. 1 (2018): 79–106. http://dx.doi.org/10.14377/kja.2018.1.15.79.

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Wahjuwibowo, Indiwan Seto, and Delfiero Senna. "THE MEANING OF PSEUDO-HAPPINESS IN THE BNI ADVERTISEMENT COVID 19 PREVENTION EDITION." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 622–32. http://dx.doi.org/10.29303/iccsproceeding.v2i1.136.

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Advertising are divided into two types, such as commercial advertising and noncommercial advertising. Public Service Annoucement or noncommercial advertising is usually created to invite others to be interested in the ideas it offers. In this study titled "The Representation of the meaning of happiness pseudo in banking advertising" aims to know the representation of the meaning of happiness pseudo in Public Service Announcement made by BNI. This research is a qualitatively descriptive research using research methods i.e. semiotics research. The analytical techniques used in this research use
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Rubik, Andrea. "Applying Principles of Management Innovation in Advertising Agencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 293–303. http://dx.doi.org/10.54820/prfy3744.

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With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to
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P.Viswanathan and K.Pongiannan. "Response towards various Non-Commercial Advertisements among the Public with reference to Coimbatore District." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 834–40. https://doi.org/10.5281/zenodo.2557784.

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One of the most serious decisions about inventive strategy in advertisements involves the choice of a suitable appeal. As Creative advertisements appeal for product is used to attract the consumer to buy a particular product similarly a nicely built advertisement campaign with different approach is used to influence the feelings of people for an idea or service. The advertisement agencies use different tricks and types of advertisement appeals that influence the mind of the people targeted in a particular group. Through the use of different kind of appeals, advertisement attempts to communicat
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Khodachuk, Y., and Y. Maslova. "Sexism in the advertising discourse of Ukraine." Journal of Education, Health and Sport 11, no. 11 (2021): 207–13. https://doi.org/10.12775/JEHS.2021.11.11.020.

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<strong>Khodachuk</strong><strong>&nbsp;Y.</strong><strong>, Maslova Y.</strong>&nbsp;<strong>Sexism in the advertising discourse of Ukraine</strong><strong>. </strong><strong>Jou</strong><strong>rnal of Education, Health and Sport. 2021;11(</strong><strong>11</strong><strong>):</strong><strong>207-213</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2021.11.</strong><strong>11</strong><strong>.</strong><strong>020</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2021.11.</strong><strong>11</strong><strong>.0</strong><strong>20</strong> <strong
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Straughan, Dulcie, Glen L. Bleske, and Xinshu Zhao. "Modeling Format and Source Effects of an Advocacy Message." Journalism & Mass Communication Quarterly 73, no. 1 (1996): 135–46. http://dx.doi.org/10.1177/107769909607300112.

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When a company wants to spread its ideas, it faces key choices of format and source. It may choose to buy advertising space or to work with media reporters to generate news coverage. The source may be a corporate official, such as the CEO, or it may be an outside, noncommercial authority. The experiment reported in this study suggests that news stories may be more effective than ads. A CEO appears more persuasive than an outside authority because the CEO can generate more interest among the audience. Persuasion, in turn, may lead to behavioral changes.
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Viytalyuk, Nadiya, and Yuliia Maslova. "Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising." Pedagogy and Psychology of Sport 6, no. 4 (2020): 127–37. https://doi.org/10.12775/PPS.2020.06.04.012.

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<strong>V</strong><strong>iy</strong><strong>talyuk</strong>&nbsp;<strong>Nadiya,</strong>&nbsp;<strong>Maslova</strong>&nbsp;<strong>Yuliia</strong><strong>. </strong><strong>Sexism in the advertising discourse of Ukraine: Analysis of </strong><strong>&laquo;</strong><strong>Jinsovik</strong><strong>&raquo;</strong><strong>&nbsp;and </strong><strong>&laquo;</strong><strong>El Paso</strong><strong>&raquo; </strong><strong>advertising</strong><strong>. Pedagogy and Psychology of Sport. 2020;6(4):1</strong><strong>27</strong><strong>-1</strong><strong>37</strong><strong>. elSSN 2450-6605. DOI </
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Moraru, Mădălina. "How Retailers Support Consumers during the Pandemic: Kaufland Case Study." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 181–93. http://dx.doi.org/10.54820/ztii7228.

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Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising discourse delivered by retailers on the market to answer consumers’ needs. There are two types of perspectives to be considered here: encouraging consumption to survive and looking for solutions and psychological support to get ove
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Gregory, Brian C. "“Developing Critical Listening”." Resonance 3, no. 3 (2022): 309–29. http://dx.doi.org/10.1525/res.2022.3.3.309.

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The mid-1930s saw broadcasters, educators, and researchers coalesce around the study and implementation of critical listening for educational radio as a new technology for school instruction. These early media literacy researchers were motivated by ambitions to counter distracted and passive listening caused by commercial radio, advertising, and propaganda; to foreground the aural sense in classrooms dominated by reading and writing; and to promote democratic listening in young people. The following investigation draws from previously unexamined archival materials from research centers and rad
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Poell, Thomas. "Three Challenges for Media Studies in the Age of Platforms." Television & New Media 21, no. 6 (2020): 650–57. http://dx.doi.org/10.1177/1527476420918833.

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Digital platforms, from Instagram to Spotify, have become central to the production, distribution, and monetization of cultural content. This essay discusses how this process of platformization poses three interrelated challenges for the research on and governance of contemporary cultural industries. First, platformization complicates the question of media concentration, as platform corporations integrate highly diverse businesses, not only hosting and curating media content, but also functioning as advertising networks, data intermediaries, and so on. Second, it thwarts the regulation of medi
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Dissertations / Theses on the topic "Noncommercial advertising"

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Козир, Юлія Анатоліївна, Юлия Анатольевна Козырь, Yuliia Anatoliivna Kozyr та К. Іващева. "Ідейно-змістові особливості антибулінгової відеореклами". Thesis, Сумський державний університет, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77209.

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У роботі визначені характерні особливості контенту сучасної соціальної реклами проти булінгу. Автори доходять висновку, що найбільш повторюваними є три основні ідеї роликів: «разом сильніші», «з булінгом може зіткнутися будь-хто» та «вихід є». Характерні особливості сюжету і зйомки: жертва – переважно жіночої статі, показ булінгу переважно як знущання старших над меншими, переважно однотипний музичний супровід (сумна музика змінюється на більш радісну).<br>Authors define main content peculiarities of modern noncommercial advertisement about bullying. They conclude that three most recurrent ide
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Books on the topic "Noncommercial advertising"

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Schiller, Dan. Services and Applications. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038761.003.0007.

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This chapter describes the impact of giant multimedia conglomerates on internet services and applications. It first considers the media conglomerates that had dominated the political economy of communications and that now continued to help structure its capital logic. In particular, it looks at the competition presented not only by broadband and mobile internet operators but also by well-financed outsiders and upstarts such as Google and Facebook. It then examines three possible forms of revenue generation for communications and media beyond financing by venture capital and the sale of stock:
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Book chapters on the topic "Noncommercial advertising"

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Tiro, Jasmin, Simon J. Craddock Lee, Steven E. Lipshultz, et al. "Noncommercial Advertising." In Encyclopedia of Behavioral Medicine. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4419-1005-9_101155.

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"Noncommercial Advertising." In Encyclopedia of Behavioral Medicine. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39903-0_301280.

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Mcchesney, Robert W. "Introduction." In Telecommunications, Mass Media, and Democracy. Oxford University PressNew York, NY, 1993. http://dx.doi.org/10.1093/oso/9780195071740.003.0001.

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Abstract Radio broadcasting emerged dramatically between 1920 and 1922 in the United States, capturing the popular imagination in a manner that was rare, if not unprecedented. By the end of the decade the modem networkdominated, advertising-supported system of radio broadcasting had come into existence. By 1935 the system was entrenched economically, politically, and ideologically, and it would provide the basis for the eventual development of television in the 1940s and 1950s. Between 1928 and 1935, however, some elements of American society actively opposed the emerging commercial set-up and
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Mcchesney, Robert W. "Conclusion." In Telecommunications, Mass Media, and Democracy. Oxford University PressNew York, NY, 1993. http://dx.doi.org/10.1093/oso/9780195071740.003.0010.

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Abstract A major objective of this study has been to indicate the extent to which there was organized popular opposition to commercial broadcasting in the United States, and to discredit the notion that the American people went along with the establishment of the status quo with barely a glimmer of dissent. The deterministic stance is based upon an assessment of the popular response to radio by the mid-192os, which follows from the presupposition that the network-dominated, advertising-supported system was intact and beyond political or ideological challenge by 1927 at the very latest. The sta
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Journal articles
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