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Journal articles on the topic 'Noncommercial advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Yu, Hyunjoong, and Woonhan Kim. "A Study of Online Advertising Regulation: Focused on Experts’ Perception of Advertising with NonCommercial Content." Korean Journal of Advertising 29, no. 1 (2018): 79–106. http://dx.doi.org/10.14377/kja.2018.1.15.79.

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2

Wahjuwibowo, Indiwan Seto, and Delfiero Senna. "THE MEANING OF PSEUDO-HAPPINESS IN THE BNI ADVERTISEMENT COVID 19 PREVENTION EDITION." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 622–32. http://dx.doi.org/10.29303/iccsproceeding.v2i1.136.

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Advertising are divided into two types, such as commercial advertising and noncommercial advertising. Public Service Annoucement or noncommercial advertising is usually created to invite others to be interested in the ideas it offers. In this study titled "The Representation of the meaning of happiness pseudo in banking advertising" aims to know the representation of the meaning of happiness pseudo in Public Service Announcement made by BNI. This research is a qualitatively descriptive research using research methods i.e. semiotics research. The analytical techniques used in this research use

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Rubik, Andrea. "Applying Principles of Management Innovation in Advertising Agencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 293–303. http://dx.doi.org/10.54820/prfy3744.

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With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to

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P.Viswanathan and K.Pongiannan. "Response towards various Non-Commercial Advertisements among the Public with reference to Coimbatore District." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 834–40. https://doi.org/10.5281/zenodo.2557784.

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One of the most serious decisions about inventive strategy in advertisements involves the choice of a suitable appeal. As Creative advertisements appeal for product is used to attract the consumer to buy a particular product similarly a nicely built advertisement campaign with different approach is used to influence the feelings of people for an idea or service. The advertisement agencies use different tricks and types of advertisement appeals that influence the mind of the people targeted in a particular group. Through the use of different kind of appeals, advertisement attempts to communicat

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Khodachuk, Y., and Y. Maslova. "Sexism in the advertising discourse of Ukraine." Journal of Education, Health and Sport 11, no. 11 (2021): 207–13. https://doi.org/10.12775/JEHS.2021.11.11.020.

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<strong>Khodachuk</strong><strong> Y.</strong><strong>, Maslova Y.</strong> <strong>Sexism in the advertising discourse of Ukraine</strong><strong>. </strong><strong>Jou</strong><strong>rnal of Education, Health and Sport. 2021;11(</strong><strong>11</strong><strong>):</strong><strong>207-213</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2021.11.</strong><strong>11</strong><strong>.</strong><strong>020</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2021.11.</strong><strong>11</strong><strong>.0</strong><strong>20</strong> <strong

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Straughan, Dulcie, Glen L. Bleske, and Xinshu Zhao. "Modeling Format and Source Effects of an Advocacy Message." Journalism & Mass Communication Quarterly 73, no. 1 (1996): 135–46. http://dx.doi.org/10.1177/107769909607300112.

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When a company wants to spread its ideas, it faces key choices of format and source. It may choose to buy advertising space or to work with media reporters to generate news coverage. The source may be a corporate official, such as the CEO, or it may be an outside, noncommercial authority. The experiment reported in this study suggests that news stories may be more effective than ads. A CEO appears more persuasive than an outside authority because the CEO can generate more interest among the audience. Persuasion, in turn, may lead to behavioral changes.

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Viytalyuk, Nadiya, and Yuliia Maslova. "Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising." Pedagogy and Psychology of Sport 6, no. 4 (2020): 127–37. https://doi.org/10.12775/PPS.2020.06.04.012.

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<strong>V</strong><strong>iy</strong><strong>talyuk</strong> <strong>Nadiya,</strong> <strong>Maslova</strong> <strong>Yuliia</strong><strong>. </strong><strong>Sexism in the advertising discourse of Ukraine: Analysis of </strong><strong>«</strong><strong>Jinsovik</strong><strong>»</strong><strong> and </strong><strong>«</strong><strong>El Paso</strong><strong>» </strong><strong>advertising</strong><strong>. Pedagogy and Psychology of Sport. 2020;6(4):1</strong><strong>27</strong><strong>-1</strong><strong>37</strong><strong>. elSSN 2450-6605. DOI </

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Moraru, Mădălina. "How Retailers Support Consumers during the Pandemic: Kaufland Case Study." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 181–93. http://dx.doi.org/10.54820/ztii7228.

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Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising discourse delivered by retailers on the market to answer consumers’ needs. There are two types of perspectives to be considered here: encouraging consumption to survive and looking for solutions and psychological support to get ove

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9

Gregory, Brian C. "“Developing Critical Listening”." Resonance 3, no. 3 (2022): 309–29. http://dx.doi.org/10.1525/res.2022.3.3.309.

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The mid-1930s saw broadcasters, educators, and researchers coalesce around the study and implementation of critical listening for educational radio as a new technology for school instruction. These early media literacy researchers were motivated by ambitions to counter distracted and passive listening caused by commercial radio, advertising, and propaganda; to foreground the aural sense in classrooms dominated by reading and writing; and to promote democratic listening in young people. The following investigation draws from previously unexamined archival materials from research centers and rad

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10

Poell, Thomas. "Three Challenges for Media Studies in the Age of Platforms." Television & New Media 21, no. 6 (2020): 650–57. http://dx.doi.org/10.1177/1527476420918833.

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Digital platforms, from Instagram to Spotify, have become central to the production, distribution, and monetization of cultural content. This essay discusses how this process of platformization poses three interrelated challenges for the research on and governance of contemporary cultural industries. First, platformization complicates the question of media concentration, as platform corporations integrate highly diverse businesses, not only hosting and curating media content, but also functioning as advertising networks, data intermediaries, and so on. Second, it thwarts the regulation of medi

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Joo, Eunsin, Anastasia Kononova, Shaheen Kanthawala, Wei Peng, and Shelia Cotten. "Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study." JMIR mHealth and uHealth 9, no. 4 (2021): e16518. http://dx.doi.org/10.2196/16518.

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Background Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There is little understanding of users’ awareness of organizations that develop or sponsor mobile health (mHealth) apps, especially in light of personal data privacy. Persuasion knowledge or recognition of a supporting organization’s presence, characteristics, competencies, intents, and persuasion tactics are crucial to investigate because ap

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12

Harris, Ciorciari, and Gountas. "Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness." Behavioral Sciences 9, no. 4 (2019): 42. http://dx.doi.org/10.3390/bs9040042.

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This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘challenge’ on behalf of a brand, such as doing ‘something good, somewhere, for someone else’. Public health messages as noncommercial advertisements attempt to positively change behavioural intent or increase awareness. Australian health expenditure was $180.7 billion AUD (Australian dollars) in 2016/1

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13

Kończak, Jarosław. "An image of a woman in a sports advertisement." Journal of Education, Health and Sport 12, no. 5 (2022): 215–30. https://doi.org/10.12775/JEHS.2022.12.05.016.

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<strong>Kończak</strong> <strong>Jarosław</strong><strong>. </strong><strong>An image of a woman in a sports advertisement</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>215</strong><strong>-</strong><strong>230</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.01</strong><strong>6</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.01</strong><strong>6</strong> <strong>https://zenodo.org/record/6573847</strong>           <strong>The journal has had 40 points

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Skaruz, Daria, Dominik Olejniczak, Joanna Skonieczna, and Grzegorz Juszczyk. "Formy przekazu kampanii społecznych w Polsce i Wielkiej Brytanii – badanie porównawcze = Forms of social media campaigns in Poland and the UK - a comparative study." Journal of Education, Health and Sport 5, no. 8 (2015): 285–94. https://doi.org/10.5281/zenodo.28750.

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<strong>Skaruz Daria, Olejniczak Dominik, Skonieczna Joanna, Juszczyk Grzegorz. Formy przekazu kampanii społecznych w Polsce i Wielkiej Brytanii – badanie porównawcze = Forms of social media campaigns in Poland and the UK - a comparative study. </strong><strong>Journal</strong> <strong>of</strong> <strong>Education</strong><strong>, </strong><strong>Health</strong> <strong>and</strong> <strong>Sport</strong><strong>. </strong><strong>2015;5(8):</strong><strong>285</strong><strong>-</strong><strong>294</strong><strong>.</strong> <strong>ISSN</strong><strong> 2391-8306</strong><stro

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Wróblewski, Hubert, Dariusz Chojęta, Aleksandra Zimna, Ewelina Zygmunt, and Barbara Maziarz. "Consumption of energy drinks among high school students." Journal of Education, Health and Sport 10, no. 7 (2020): 236–41. https://doi.org/10.12775/JEHS.2020.10.07.027.

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<strong>Wróblewski Hubert, Chojęta Dariusz, Zimna Aleksandra, Zygmunt Ewelina, Maziarz Barbara. Consumption of energy drinks among high school students. Journal of Education, Health and Sport. 2020;10(7):236-241. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2020.10.07.027</strong> <strong>https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/JEHS.2020.10.07.027</strong> <strong>https://zenodo.org/record/3963027</strong>                 <strong>The journal has had 5 points in Ministry of Science and Higher Education parametric evaluati

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16

Matuszak, Emilia, Radosław Muszkieta, Marek Napierała, et al. "Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team." Journal of Education, Health and Sport 5, no. 5 (2015): 312–34. https://doi.org/10.5281/zenodo.17797.

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<strong>Matuszak Emilia, Muszkieta Radosław, Napierała Marek, Cieślicka Mirosława, Zukow Walery, Karaskova Vlastimila, Iermakov Sergii, Bartik Pavol, Ziółkowski Andrzej. Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team. </strong><strong>Journal</strong> <strong>of</strong> <strong>Education</strong><strong>, </strong><strong>Health</strong> <strong>and</strong> <strong>Sport</strong><strong>. </strong><strong>2015;5(5):</strong><strong>312-334</strong><strong>. </strong><strong>ISSN</strong><strong> 23

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17

Авдеева, Диана, та Александр Филатов. "Аукцион резервирования мест доступа в заповедниках: теоретическое и экспериментальное исследование". ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, № 4 (2019): 136–51. http://dx.doi.org/10.24866/2311-2271/2019-4/136-151.

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Работа посвящена разработке эффективного механизма взаимодействия заповедников с туроператорами, который позволяет находить финансирование для приоритетных проектов, а также привлекать на рынок новых участников и создавать новые туристические продукты для потенциальных клиентов. Существующая схема распределения, препятствующая входу на рынок новичков, не позволяет раскрыть потенциал экологического и познавательного туризма. Предложенный механизм, главной составляющей которого является аукцион мест доступа, решает проблему неэффективности. В то же время, нерациональное поведение экономических а

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18

Kozłowski, Piotr, Barbara Cuch, Magdalena Kozłowska, Karolina Kozłowska, and Barbara Jędrzejewska. "Analiza nawyków i zachowań związanych ze stosowaniem środków przeciwbólowych dostępnych bez recepty = Analysis of habits and behaviours related to the use of over-the-counter painkillers." Journal of Education, Health and Sport 5, no. 3 (2015): 174–82. https://doi.org/10.5281/zenodo.16307.

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<strong>Kozłowski Piotr, Cuch Barbara, Kozłowska Magdalena, Kozłowska Karolina, Jędrzejewska Barbara. Analiza nawyków i zachowań związanych ze stosowaniem środków przeciwbólowych dostępnych bez recepty = </strong><strong>Analysis of habits and </strong><strong>behaviours</strong><strong> related to the use of over-the-counter painkillers. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(3):174-182. ISSN 2391-8306. DOI: </strong><strong>10.5281/zenodo.16307</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%283%29%3A1

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Tomaszewska, Katarzyna, Bożena Majchrowicz, and Paulina Zimoń. "Responsibility for health - public awareness." Journal of Education, Health and Sport 12, no. 3 (2022): 198–209. https://doi.org/10.12775/JEHS.2022.12.03.017.

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<strong>Tomaszewska</strong> <strong>Katarzyna</strong><strong>,</strong><strong> Majchrowicz</strong> <strong>Bożena</strong><strong>,</strong><strong> Zimoń</strong> <strong>Paulina</strong><strong>. </strong><strong>Responsibility for health - public awareness</strong><strong>.</strong> <strong>Journal of Education, Health and Sport. 2022;12(</strong><strong>3</strong><strong>):</strong><strong>198-209.</strong><strong> eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.03.01</strong><strong>7</strong> <strong>https://apcz.umk.pl

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SOSNOWSKA, Weronika, Aleksandra BRZOZOWSKA, Michał TCHÓRZ, et al. "Why should we restrain the availability of paracetamol - an analysis of acetaminophen intoxication in adolescents." Journal of Education, Health and Sport 16, no. 1 (2023): 74–87. https://doi.org/10.12775/JEHS.2023.16.01.009.

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<strong>SOSNOWSKA, Weronika, BRZOZOWSKA, Aleksandra, TCHÓRZ, Michał, TARACHA, Kalina, TKACZYK, Rafał, TOMCZYK, Jakub, TOMKIEWICZ, Maciej, ŚRODOŃ, Maria and ŚWIĄTEK, Gabriela. Why should we restrain the availability of paracetamol - an analysis of acetaminophen intoxication in adolescents</strong><strong>.</strong> <strong>Journal of Education, Health and Sport. 2023;1</strong><strong>6</strong><strong>(</strong><strong>1</strong><strong>):</strong><strong>74-87</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2023.1</strong><strong>6</strong><

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Chan, Chi Kit, and Anna Wai Yee Yuen. "Advertising activism and social resistance: a case study of a bottom-up advertising campaign in Hong Kong." Social Transformations in Chinese Societies, September 8, 2022. http://dx.doi.org/10.1108/stics-04-2021-0006.

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Purpose This study scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. This study deliberates how commercial advertisement could be compatible with movement discourses and social resistance. Such hybridization between commercial narration and movement discourses is different from political advertising sponsored by political and civic organizations. This study uses an advertising campaign in Hong Kong which expressed outcry against police search on an outspoken media as a case study to conceptualize advertising activism

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22

Faturahman, Winata. "Penggunaan Metafora Visual Dalam Video Iklan Layanan Masyarakat Kick It Out." REKAM: Jurnal Fotografi, Televisi, dan Animasi, March 17, 2014. http://dx.doi.org/10.24821/rekam.v0i0.549.

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Football fans riot in Indonesia are common and many lives. Excessive negative and tends to be one of the causes frequent riots between football fans in Indonesia. Anarchism is likely to lead to vandalism attitude is very detrimental to yourself or others. Lack of sportsmanship spirit football fans in Indonesia are still frequently encountered, it is necessary for an awareness to change it all. Public service ads are ads that criticize noncommercial purposes, satirical, or invited to do the positive nature of social problems. A public service announcements that are invited will be more easily a

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23

Dahlen, Micael, Jonas Colliander, Vladan Gajic, Olivia Kim, and Helge Thorbjørnsen. "How do advertised prices affect consumers' financial well‐being and happiness?" Psychology & Marketing, May 14, 2024. http://dx.doi.org/10.1002/mar.22026.

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AbstractCommercial advertisements are intended to persuade consumers to purchase products, but their influence can often extend unintentionally and uninvitedly to noncommercial domains. Researchers have uncovered many such unintended ad effects—from lowered self‐esteem to increased empathy. This paper adds to the research on unintended ad effects by examining the variable of price in advertisements, and its influence on people's perceived (1) financial well‐being, (2) happiness, (3) time–money evaluations (4) proneness to prosocial behavior, and (5) calculative mindset. The first study was con

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24

Klatka, Barbara, Anna Orzeł, Dominika Janeczko, Magdalena Hołowczuk, Michał Terpiłowski, and Michał Tchórz. "Designer drug poisonings as a growing clinical problem." October 9, 2019. https://doi.org/10.5281/zenodo.3478547.

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<strong>Klatka Barbara, Orzeł Anna, Janeczko Dominika, Hołowczuk Magdalena, Terpiłowski Michał, Tchórz Michał. </strong><strong>Designer drug poisonings as a growing clinical problem</strong><strong>. Journal of Education, Health and Sport. 2019;9(10):</strong><strong>84</strong><strong>-</strong><strong>89</strong><strong>. eISNN 2391-8306. DOI</strong><strong> </strong><strong>http://dx.doi.org/10.5281/zenodo.3478547</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/75</strong><strong>75</strong>           <strong>The journal has had 5 points

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Piotr, Machowiec, Patryk Leszczyk, Dominik Niemirski, and Halina Piecewicz-Szczęsna. "Factors influencing the consumption of aged cheeses among people associated with medical community – survey study." July 4, 2019. https://doi.org/10.5281/zenodo.3268837.

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<strong>Piotr Machowiec, Leszczyk Patryk, Niemirski Dominik, </strong><strong>Piecewicz-Szczęsna</strong><strong> </strong><strong>Halina. </strong><strong>Factors influencing the consumption of aged cheeses among people associated with medical community – survey study</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2019;9(7):136-150. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.3268837</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/7115</strong>             <strong>The journal has had

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Westfal, Krzysztof M. "Znaki towarowe w sporcie = Trademarks in sports." December 31, 2015. https://doi.org/10.5281/zenodo.44781.

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<strong>Westfal Krzysztof M. Znaki towarowe w sporcie = Trademarks in sports. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(12):666-677. eISSN 2391-8306. </strong> <strong>DOI</strong><strong> http://dx.doi.org/10.5281/zenodo.44781</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2812%29%3A666-677</strong> <strong>https://pbn.nauka.gov.pl/works/695075</strong> <strong>Formerly Journal of Health Sciences. ISSN 1429-9623 / 2300-665X. Archives 2011–2014</strong><strong> http://journal.rsw.edu.pl/index.php/JHS/issue/archive</stron

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