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Relevant bibliographies by topics / Noncommercial marketing

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Academic literature on the topic 'Noncommercial marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Noncommercial marketing"

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Prokopenko, Olha. "EDUCATIONAL SERVICE MARKETING." Journal Scientific and Applied Research 7, no. 1 (2015): 5–13. http://dx.doi.org/10.46687/jsar.v7i1.159.

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Nowadays, at the dawn of the ІІІ century marketing has been developed into wide theory, which got in the practice of many economy subjects: commercial and noncommercial, productive and nonproductive. Therefore the last don’t create material values, but no less important values: the necessities in state government, military defense, safety, free of charge medicine, social security, education, freedom of religion are realized, due to which the safe and proper life of the whole society and partial global necessities decision are depend. Thus, the subjects of the educational activity play an impor

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Ki, Eyun-Jung. "Nike v. Kasky: reconsideration of noncommercial v. commercial speech." Public Relations Review 30, no. 4 (2004): 419–30. http://dx.doi.org/10.1016/j.pubrev.2004.08.012.

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Emini, Adelina, and Jusuf Zeqiri. "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 262–72. http://dx.doi.org/10.54820/fdor9238.

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The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation modeling was used for assessing the proposed theoretical model. The bootstrapping technique was used to test the hypotheses and the mediating effects of brand awareness and brand engagement. The findings revealed a positive indirect impact of social media marketing on purchase intention and a full medi

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Matuszak, Emilia, Radosław Muszkieta, Marek Napierała, et al. "Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team." Journal of Education, Health and Sport 5, no. 5 (2015): 312–34. https://doi.org/10.5281/zenodo.17797.

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<strong>Matuszak Emilia, Muszkieta Radosław, Napierała Marek, Cieślicka Mirosława, Zukow Walery, Karaskova Vlastimila, Iermakov Sergii, Bartik Pavol, Ziółkowski Andrzej. Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team. </strong><strong>Journal</strong> <strong>of</strong> <strong>Education</strong><strong>, </strong><strong>Health</strong> <strong>and</strong> <strong>Sport</strong><strong>. </strong><strong>2015;5(5):</strong><strong>312-334</strong><strong>. </strong><strong>ISSN</strong><strong> 23

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I., Melushova, and Kot O. "DEFINITION OF THE PURPOSES OF MANAGING MARKETING EFFECTIVENESS ON THE PRINCIPLES OF THE ENTERPRISE SUSTAINABLE DEVELOPMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 9, 2019): 200–211. https://doi.org/10.5281/zenodo.2536061.

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<em>By the results of the conducted research in economic literature concerning determination of the essence of marketing activity, the authors offer to consider the process of forming marketing results as a part of the general system of management, which is connected with making decisions on the achievement of their necessary level for the solution of strategic objectives of the enterprise. Decision-making concerning formation of marketing results and their realization lie in managing marketing performance.</em> <em>It is proved that in the system of managing marketing effectiveness, the group

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Kowalski, Sławomir. "The importance of viral marketing in managing communication in sport." Journal of Education, Health and Sport 12, no. 5 (2022): 261–72. https://doi.org/10.12775/JEHS.2022.12.05.020.

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<strong>Kowalski</strong> <strong>Sławomir</strong><strong>. </strong><strong>The importance of viral marketing in managing communication in sport</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>261</strong><strong>-</strong><strong>272.</strong><strong> eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.0</strong><strong>20</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.0</strong><strong>20</strong> <strong>https://zenodo.org/record/6574075</strong>           <strong>

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KINDE, HAILU, ANDREA MIKOLON, ALFONSO RODRIGUEZ-LAINZ, et al. "Recovery of Salmonella, Listeria monocytogenes, and Mycobacterium bovis from Cheese Entering the United States through a Noncommercial Land Port of Entry." Journal of Food Protection 70, no. 1 (2007): 47–52. http://dx.doi.org/10.4315/0362-028x-70.1.47.

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A joint multiagency project was initiated in response to a Salmonella outbreak in San Diego County, California, in 2004. Samples of cheese were collected during four 1-day operations at the San Ysidro port of entry, along the United States–Mexico border. Surveyed participants were persons crossing the border as pedestrians or in vehicles who had a minimum of 2.27 kg of cheese, which may suggest a potential diversion to illegal marketing. In addition, data were collected about the cheese to identify risk factors for cheese contamination. Two hundred four cheese samples were submitted to the Cal

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Istrefi-Jahja, Arta, and Jusuf Zeqiri. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 249–61. http://dx.doi.org/10.54820/upqn1850.

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Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital transformation (DT) techniques that impact enterprises in Kosovo in the process of their brand promotion and brand positioning using google analytics, social media, e-commerce, search engines, mobile apps, or other digital channels. DT is profoundly important to every company, yet the correlation between DT, brand

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Pauzé, Elise, Odera Ekeh, and Monique Potvin Kent. "The Extent and Nature of Food and Beverage Company Sponsorship of Children’s Sports Clubs in Canada: A Pilot Study." International Journal of Environmental Research and Public Health 17, no. 9 (2020): 3023. http://dx.doi.org/10.3390/ijerph17093023.

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Food and beverage marketing is considered a determinant of childhood obesity. Sponsorship is a marketing technique used by the food industry to target young people when they are engaged in sports. The purpose of this study was to document the frequency and nature of food company sponsorship of children’s sports clubs in Ottawa, Canada. Using national data on sports participation, the five most popular sports among Canadian children aged 4–15 years were first selected for inclusion in the study and relevant sports clubs located in Ottawa (Canada) were then identified. Sports club websites were

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Pelekh, Yuriy, and Mikhail Galatyuk. "Designing the marketing activities of a modern higher education institution." Pedagogy and Psychology of Sport 7, no. 1 (2021): 94–104. https://doi.org/10.12775/PPS.2021.07.01.006.

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<strong>Pelekh</strong> <strong>Yuriy, Galatyuk</strong> <strong>Mikhail</strong><strong>.</strong><strong> D</strong><strong>esigning the marketing activities of a modern higher education institution</strong><strong>. </strong><strong>Pedagogy and Psychology of Sport. 202</strong><strong>1</strong><strong>;</strong><strong>7</strong><strong>(</strong><strong>1</strong><strong>):</strong><strong>94-104</strong><strong>. elSSN 2450-6605. DOI </strong><strong>http://dx.doi.org/10.12775/PPS.202</strong><strong>1</strong><strong>.0</strong><strong>7</strong><strong>.0</strong><stron

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Dissertations / Theses on the topic "Noncommercial marketing"

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Башук, Тетяна Олександрівна, Татьяна Александровна Башук, Tetiana Oleksandrivna Bashuk, Ольга Євгенівна Тімошова, Ольга Евгеньевна Тимошова та Olha Yevhenivna Timoshova. "Розвиток освіти на основі принципів некомерційного маркетингу". Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/25613.

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Books on the topic "Noncommercial marketing"

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Nekola, Anna E. Negotiating the Tensions of U.S. Worship Music in the Marketplace. Edited by Jonathan Dueck and Suzel Ana Reily. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199859993.013.33.

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This chapter traces the theological and marketing currents that since the late 1990s have characterized “worship” as “lifestyle,” moving “worship” from the collective and noncommercial domain of church into a set of commodities, including music, that can be purchased and consumed individually in private domains, like one’s car or house. It identifies a tension within evangelical discussions of this trend, in which some commentators see the trend as a “worship awakening,” and others see it as a threat to the authority of the church and to individual faith. The chapter argues that this trend sug

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Book chapters on the topic "Noncommercial marketing"

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Maravilhas, Sérgio. "Marketing and Marketing Plan for Information Services." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7766-9.ch048.

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Marketing is a social and economic process through which individuals and groups meet their needs and desires by creating and exchanging products among themselves. Initially, marketing was practiced by companies in selling sectors of products and services and did not seem to fit the noncommercial side. In recent decades, almost all types of organizations adopted the methods and practices of marketing, including information services. It is necessary to develop a program to properly plan all the actions and resources needed to achieve these objectives, and effectively control the deviations relat

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