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Journal articles on the topic 'Noncommercial marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Prokopenko, Olha. "EDUCATIONAL SERVICE MARKETING." Journal Scientific and Applied Research 7, no. 1 (2015): 5–13. http://dx.doi.org/10.46687/jsar.v7i1.159.

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Nowadays, at the dawn of the ІІІ century marketing has been developed into wide theory, which got in the practice of many economy subjects: commercial and noncommercial, productive and nonproductive. Therefore the last don’t create material values, but no less important values: the necessities in state government, military defense, safety, free of charge medicine, social security, education, freedom of religion are realized, due to which the safe and proper life of the whole society and partial global necessities decision are depend. Thus, the subjects of the educational activity play an impor

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Ki, Eyun-Jung. "Nike v. Kasky: reconsideration of noncommercial v. commercial speech." Public Relations Review 30, no. 4 (2004): 419–30. http://dx.doi.org/10.1016/j.pubrev.2004.08.012.

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Emini, Adelina, and Jusuf Zeqiri. "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 262–72. http://dx.doi.org/10.54820/fdor9238.

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The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation modeling was used for assessing the proposed theoretical model. The bootstrapping technique was used to test the hypotheses and the mediating effects of brand awareness and brand engagement. The findings revealed a positive indirect impact of social media marketing on purchase intention and a full medi

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Matuszak, Emilia, Radosław Muszkieta, Marek Napierała, et al. "Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team." Journal of Education, Health and Sport 5, no. 5 (2015): 312–34. https://doi.org/10.5281/zenodo.17797.

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<strong>Matuszak Emilia, Muszkieta Radosław, Napierała Marek, Cieślicka Mirosława, Zukow Walery, Karaskova Vlastimila, Iermakov Sergii, Bartik Pavol, Ziółkowski Andrzej. Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team. </strong><strong>Journal</strong> <strong>of</strong> <strong>Education</strong><strong>, </strong><strong>Health</strong> <strong>and</strong> <strong>Sport</strong><strong>. </strong><strong>2015;5(5):</strong><strong>312-334</strong><strong>. </strong><strong>ISSN</strong><strong> 23

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I., Melushova, and Kot O. "DEFINITION OF THE PURPOSES OF MANAGING MARKETING EFFECTIVENESS ON THE PRINCIPLES OF THE ENTERPRISE SUSTAINABLE DEVELOPMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 9, 2019): 200–211. https://doi.org/10.5281/zenodo.2536061.

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<em>By the results of the conducted research in economic literature concerning determination of the essence of marketing activity, the authors offer to consider the process of forming marketing results as a part of the general system of management, which is connected with making decisions on the achievement of their necessary level for the solution of strategic objectives of the enterprise. Decision-making concerning formation of marketing results and their realization lie in managing marketing performance.</em> <em>It is proved that in the system of managing marketing effectiveness, the group

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Kowalski, Sławomir. "The importance of viral marketing in managing communication in sport." Journal of Education, Health and Sport 12, no. 5 (2022): 261–72. https://doi.org/10.12775/JEHS.2022.12.05.020.

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<strong>Kowalski</strong> <strong>Sławomir</strong><strong>. </strong><strong>The importance of viral marketing in managing communication in sport</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>261</strong><strong>-</strong><strong>272.</strong><strong> eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.0</strong><strong>20</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.0</strong><strong>20</strong> <strong>https://zenodo.org/record/6574075</strong>           <strong>

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KINDE, HAILU, ANDREA MIKOLON, ALFONSO RODRIGUEZ-LAINZ, et al. "Recovery of Salmonella, Listeria monocytogenes, and Mycobacterium bovis from Cheese Entering the United States through a Noncommercial Land Port of Entry." Journal of Food Protection 70, no. 1 (2007): 47–52. http://dx.doi.org/10.4315/0362-028x-70.1.47.

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A joint multiagency project was initiated in response to a Salmonella outbreak in San Diego County, California, in 2004. Samples of cheese were collected during four 1-day operations at the San Ysidro port of entry, along the United States–Mexico border. Surveyed participants were persons crossing the border as pedestrians or in vehicles who had a minimum of 2.27 kg of cheese, which may suggest a potential diversion to illegal marketing. In addition, data were collected about the cheese to identify risk factors for cheese contamination. Two hundred four cheese samples were submitted to the Cal

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Istrefi-Jahja, Arta, and Jusuf Zeqiri. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 249–61. http://dx.doi.org/10.54820/upqn1850.

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Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital transformation (DT) techniques that impact enterprises in Kosovo in the process of their brand promotion and brand positioning using google analytics, social media, e-commerce, search engines, mobile apps, or other digital channels. DT is profoundly important to every company, yet the correlation between DT, brand

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Pauzé, Elise, Odera Ekeh, and Monique Potvin Kent. "The Extent and Nature of Food and Beverage Company Sponsorship of Children’s Sports Clubs in Canada: A Pilot Study." International Journal of Environmental Research and Public Health 17, no. 9 (2020): 3023. http://dx.doi.org/10.3390/ijerph17093023.

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Food and beverage marketing is considered a determinant of childhood obesity. Sponsorship is a marketing technique used by the food industry to target young people when they are engaged in sports. The purpose of this study was to document the frequency and nature of food company sponsorship of children’s sports clubs in Ottawa, Canada. Using national data on sports participation, the five most popular sports among Canadian children aged 4–15 years were first selected for inclusion in the study and relevant sports clubs located in Ottawa (Canada) were then identified. Sports club websites were

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Pelekh, Yuriy, and Mikhail Galatyuk. "Designing the marketing activities of a modern higher education institution." Pedagogy and Psychology of Sport 7, no. 1 (2021): 94–104. https://doi.org/10.12775/PPS.2021.07.01.006.

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<strong>Pelekh</strong> <strong>Yuriy, Galatyuk</strong> <strong>Mikhail</strong><strong>.</strong><strong> D</strong><strong>esigning the marketing activities of a modern higher education institution</strong><strong>. </strong><strong>Pedagogy and Psychology of Sport. 202</strong><strong>1</strong><strong>;</strong><strong>7</strong><strong>(</strong><strong>1</strong><strong>):</strong><strong>94-104</strong><strong>. elSSN 2450-6605. DOI </strong><strong>http://dx.doi.org/10.12775/PPS.202</strong><strong>1</strong><strong>.0</strong><strong>7</strong><strong>.0</strong><stron

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Kowalski, Sławomir. "Profesjonalizacja marketingowego zarządzania w klubach sportowych na rynkach lokalnych = The professionalization of marketing management in sports club in the local market." Journal of Education, Health and Sport 5, no. 11 (2015): 481–91. https://doi.org/10.5281/zenodo.35681.

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<strong>Kowalski Sławomir. Profesjonalizacja marketingowego zarządzania w klubach sportowych na rynkach lokalnych = The professionalization of marketing management in sports club in the local market. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(11):481-491. eISSN 2391-8306. DOI</strong> <strong>http://dx.doi.org/10.5281/zenodo.35681</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2811%29%3A481-491</strong> <strong>http://pbn.nauka.gov.pl/works/684731</strong> <strong>Formerly Journal of Health Sciences. ISSN 1429-9623 / 2300-665X.

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Suroko, Arif Pujo, and Setyo Tohari Caturriyanto. "TEKNIK ONE SHOT DAN PEWARNAAN KONTRAS DALAM PENATAAN KAMERATELEVISI KREATIF." Capture : Jurnal Seni Media Rekam 3, no. 2 (2017): 14–29. http://dx.doi.org/10.33153/capture.v3i2.1883.

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There are several television programs format,including the drama and non-drama.Videoclip is not drama or non-drama or journalism.However,video clips and commercials is a part ofa television program. Creative television is the format of audio-visual works that consist ofvideo clips and commercials. In making the creative television programs should be requiredcreative ideas for producing a visual work that is interesting and innovative.Video clip (musicvideo) is a tool for music producers to market a product or its artists through the medium oftelevision.So video clips can be defined as audiovis

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Ploch, Jindřich, and Monika Palatková. "Methods of Covid-19 Crisis Management in the International Tourism and Civil Aviation Transport." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 121–33. http://dx.doi.org/10.54820/pkyg2115.

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Tourism and air transport are among the sectors most affected by the Covid-19 crisis. The pandemic lasting more than a year is reflected in short-term effects in both sectors, but there are also severe long-term consequences. National authorities will have to set recovery plans following the relevant policies and encompass international cooperation with public and private entities. The article aims to identify the methods and procedures that can be implemented, which can mitigate the consequences of the crisis and initiate the renewal of international tourism and air transport in particular. T

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Dzięgiel, Andżelika. "Satisfaction survey of basketball fans at the example of the club Twarde Pierniki." Journal of Education, Health and Sport 6 (2016), no. 8 (2016): 780–92. https://doi.org/10.5281/zenodo.155110.

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<strong>Dzięgiel A., </strong><strong>Satisfaction survey of basketball fans at the example of the club Twarde Pierniki. </strong><strong>Journal of Education, Health and Sport. 2016;6(8):780-792. eISSN 2391-8306. </strong> <strong>DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.155110</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/3878</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/749202</strong> <strong>Original Text published © The Author (s) 2016. Dzięgiel Andżelika. </strong><strong>Satisfaction survey of basketball fans at the example of the club

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Yusiuk, Oksana, Yuliia Maslova, and Walery Zukow. "Rating positioning as part of Polish and Ukrainian Universities comparative aspect." Journal of Education, Health and Sport 8, no. 5 (2018): 149–59. https://doi.org/10.5281/zenodo.1245945.

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<strong>Yusiuk Oksana, Maslova Yuliia, Zukow Walery. Rating positioning as part of Polish and Ukrainian Universities comparative aspect</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2018;8(5):</strong><strong>149</strong><strong>-</strong><strong>159</strong><strong>. eISNN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.1245945</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/5480</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/864984</strong>           <strong>The journal has had 7 points in

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Dzięgiel, Andżelika. "Badanie satysfakcji z udziału w masowej imprezie biegowej na przykładzie RUN TORUŃ – Zwiedzaj ze Zdrowiem! = Satisfaction survey of participation in the mass running event at the example of RUN TORUŃ – Zwiedzaj ze Zdrowiem!" Journal of Education, Health and Sport 6 (2016), no. 8 (2016): 768–79. https://doi.org/10.5281/zenodo.155107.

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<strong>Dzięgiel A., </strong><strong>Badanie satysfakcji z udziału w masowej imprezie biegowej na przykładzie RUN TORUŃ – Zwiedzaj ze Zdrowiem! = </strong><strong>Satisfaction survey of participation in the mass running event at the example of RUN TORUŃ – Zwiedzaj ze Zdrowiem! </strong><strong>Journal of Education, Health and Sport. 2016;6(8):768-779. eISSN 2391-8306. </strong> <strong>DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.155107</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/3872</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/749193</strong>

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Escobar, Torres María Orquídea. "Contradicciones en la reacción del consumidor ante el polígrafo y perfil de personalidad = Contradictions in consumer reaction to the polygraph and personality profile." Journal of Education, Health and Sport 5, no. 11 (2015): 504–15. https://doi.org/10.5281/zenodo.35691.

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<strong>Escobar Torres María Orquídea. Contradicciones en la reacción del consumidor ante el polígrafo y perfil de personalidad = </strong><strong>Contradictions in consumer reaction to the polygraph and personality profile. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(11):504-515. eISSN 2391-8306. DOI</strong> <strong>http://dx.doi.org/10.5281/zenodo.35691</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2811%29%3A504-515</strong> <strong>http://pbn.nauka.gov.pl/works/684754</strong> <strong>Formerly Jo

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Harris, Ciorciari, and Gountas. "Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness." Behavioral Sciences 9, no. 4 (2019): 42. http://dx.doi.org/10.3390/bs9040042.

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This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘challenge’ on behalf of a brand, such as doing ‘something good, somewhere, for someone else’. Public health messages as noncommercial advertisements attempt to positively change behavioural intent or increase awareness. Australian health expenditure was $180.7 billion AUD (Australian dollars) in 2016/1

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Stefaniak, Tadeusz, Jarosław Domański, Daniel Wesołowski, Renata Mauer-Różańska, and Anna Mardausz. "The role of social media in promoting the activities of the personal trainer." Journal of Education, Health and Sport 12, no. 5 (2022): 140–66. https://doi.org/10.12775/JEHS.2022.12.05.010.

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<strong>Stefaniak Tadeusz, Domański Jarosław, Wesołowski Daniel, Mauer-Różańska Renata, Mardausz Anna. </strong><strong>The role of social media in promoting the activities of the personal trainer</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2022;12(</strong><strong>5</strong><strong>):</strong><strong>140-166</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.0</strong><strong>10</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.0</strong><strong>10</strong> <strong>https://zenodo.org/rec

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Kobuszewski, Bartosz. "Biological medicinal products: reference and biosimilar products – selected issues." Journal of Education, Health and Sport 11, no. 10 (2021): 49–62. https://doi.org/10.12775/JEHS.2021.11.10.005.

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<strong>Kobuszewski</strong> <strong>Bartosz</strong><strong>. </strong><strong>Biological medicinal products: reference and biosimilar products – selected issues</strong><strong>. </strong><strong>Jou</strong><strong>rnal of Education, Health and Sport. 2021;11(</strong><strong>10</strong><strong>):</strong><strong>49</strong><strong>-</strong><strong>62</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2021.11.</strong><strong>10</strong><strong>.0</strong><strong>0</strong><strong>5</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.

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Kończak, Jarosław. "An image of a woman in a sports advertisement." Journal of Education, Health and Sport 12, no. 5 (2022): 215–30. https://doi.org/10.12775/JEHS.2022.12.05.016.

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<strong>Kończak</strong> <strong>Jarosław</strong><strong>. </strong><strong>An image of a woman in a sports advertisement</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>215</strong><strong>-</strong><strong>230</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.01</strong><strong>6</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.01</strong><strong>6</strong> <strong>https://zenodo.org/record/6573847</strong>           <strong>The journal has had 40 points

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Westfal, Krzysztof M. "Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities." Journal of Education, Health and Sport 6 (2016), no. 8 (2016): 157–74. https://doi.org/10.5281/zenodo.159187.

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<strong>Krzysztof M. Westfal</strong><strong>. </strong><strong>Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = </strong><strong>Legal aspects of athletes' image rights usage in the light of marketing activities</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2016;6(9):157-174. eISSN 2391-8306. </strong> <strong>DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.159187</strong> <strong>http://www.ojs.ukw.edu.pl/index.php/johs/article/view/3825</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/</strong> <strong>Origina

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Waśkowski, Zygmunt, and Anna Jasiulewicz. "Determinants of the Engagement of Virtual Runs' Participants in the Co-creation of Customer Value during the Pandemic." Journal of Education, Health and Sport 12, no. 5 (2022): 231–42. https://doi.org/10.12775/JEHS.2022.12.05.017.

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<strong>Waśkowski</strong> <strong>Zygmunt</strong>,<strong> Jasiulewicz</strong> <strong>Anna</strong><strong>. </strong><strong>Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>231</strong><strong>-</strong><strong>242</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.01</strong><strong>7</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.01</strong><

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Wanat, Tomasz, and Łukasz Leksowski. "Short- and long-term effects of transfers on football clubs' sport performance." Journal of Education, Health and Sport 12, no. 5 (2022): 252–60. https://doi.org/10.12775/JEHS.2022.12.05.019.

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<strong>Wanat</strong> <strong>Tomasz</strong><strong>,</strong><strong> Leksowski</strong> <strong>Łukasz</strong><strong>. </strong><strong>Short- and long-term effects of transfers on football clubs' sport performance</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>252</strong><strong>-</strong><strong>260.</strong><strong> eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.01</strong><strong>9</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.01</strong><strong>9</strong> <stron

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Widawska-Stanisz, Agnieszka. "Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility." Journal of Education, Health and Sport 12, no. 5 (2022): 243–51. https://doi.org/10.12775/JEHS.2022.12.05.018.

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<strong>Widawska-Stanisz</strong> <strong>Agnieszka</strong><strong>. </strong><strong>Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility</strong><strong>. Journal of Education, Health and Sport. 2022;12(5):</strong><strong>243</strong><strong>-</strong><strong>251.</strong><strong> eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2022.12.05.01</strong><strong>8</strong> <strong>https://apcz.umk.pl/JEHS/article/view/JEHS.2022.12.05.01</strong><strong>8</strong> <strong>https://zenodo.org/reco

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Kamasz, Ewelina. "Kobiety i sport = Women and sport." Journal of Education, Health and Sport ISSN 2391-8306 formerly Journal of Health Sciences ISSN 1429-9623 /2300-665X 4, no. 13 (2014): 60–70. https://doi.org/10.5281/zenodo.13177.

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<strong>Kamasz Ewelina. Kobiety i sport = Women and sport. Journal of Health Sciences. 2014;4(13):60-70. ISSN 1429-9623 / 2300-665X.</strong> <strong>http</strong><strong>://</strong><strong>journal</strong><strong>.</strong><strong>rsw</strong><strong>.</strong><strong>edu</strong><strong>.</strong><strong>pl</strong><strong>/</strong><strong>index</strong><strong>.</strong><strong>php</strong><strong>/</strong><strong>JHS</strong><strong>/</strong><strong>article</strong><strong>/</strong><strong>view</strong><strong>/2014%3</strong><strong>B</strong><strong>4%281</strong><strong>1</strong><

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SŁUPCZYŃSKA, Aleksandra, Kamila GORCZYCA, Klaudia ARTYKIEWICZ, et al. "What we know about oral collagen supplementation for skin health - a literature review." Journal of Education, Health and Sport 13, no. 1 (2022): 259–62. https://doi.org/10.12775/JEHS.2023.13.01.038.

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<strong>SŁUPCZYŃSKA, Aleksandra, GORCZYCA, Kamila, ARTYKIEWICZ, Klaudia, URBAŚ, Weronika, PODGÓRSKA, Klaudia, PUŁA, Aleksandra, CZARKOWSKI, Marcin, KOZIEŁ, Paweł, GRODKIEWICZ, Maria & KRZYSIEK, Urszula. What we know about oral collagen supplementation for skin health - a literature review</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2023;13(1):25</strong><strong>9</strong><strong>-2</strong><strong>62</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.12775/JEHS.2023.13.01.03</strong><strong>8</strong> <strong>https://apcz.umk.

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Juszczyk, Grzegorz, Magdalena Koperny, Maciej Kuźma, Aleksandra Czerw, and Łukasz Strzępek. "Oczekiwania pacjentów wobec opieki szpitalnej przy wykorzystaniu portalu społecznościowego = Patients expectations regarding hospital care analysed via social media." Journal of Health Sciences 4, no. 15 (2015): 116–26. https://doi.org/10.5281/zenodo.14545.

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Juszczyk Grzegorz, Koperny Magdalena, Kuźma Maciej, Czerw Aleksandra, Strzępek Łukasz. Oczekiwania pacjentów wobec opieki szpitalnej przy wykorzystaniu portalu społecznościowego = Patients expectations regarding hospital care analysed via social media. Journal of Health Sciences. 2014;4(15):116-126. ISSN 1429-9623 / 2300-665X. http://journal.rsw.edu.pl/index.php/JHS/article/view/2014%3B4%2815%29%3A116-126 http://ojs.ukw.edu.pl/index.php/johs/article/view/2014%3B4%2815%29%3A116-126 https://pbn.nauka.gov.pl/works/518223 The journal has had 5 points in Ministry of Science and Higher Educat

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Tranchenko, L. V., N. V. Tereshchuk, R. I. Lopatiuk, and O. M. Tranchenko. "The impact of digital communications on tourism marketing." May 29, 2020. https://doi.org/10.12775/JEHS.2020.10.05.041.

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Tranchenko L. V., Tereshchuk N. V., Lopatiuk R. I., Tranchenko O. M. The impact of digital communications on tourism marketing. Journal of Education, Health and Sport. 2020;10(5):394-402. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2020.10.05.041 https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/JEHS.2020.10.05.041 https://zenodo.org/record/4947420         The journal has had 5 points in Ministry of Science and Higher Education parametric evaluation. § 8. 2) and § 12. 1. 2) 22.02.2019. © The Authors 2020; This article is published with open

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Rzeszowski, Jakub. "Ambush marketing in sport – characteristics of combating the phenomenon." September 1, 2018. https://doi.org/10.5281/zenodo.1407480.

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<strong>Rzeszowski</strong> <strong>Jakub. </strong><strong>Ambush marketing in sport – characteristics of combating the phenomenon.</strong> <strong>Journal </strong><strong>of Education, Health and Sport. 2018;8(9):504-517 eISNN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.1407480</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/5894</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/875417</strong>           <strong>The journal has had 7 points in Ministry of Science and Higher Education parametric evaluation. Pa

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Tranchenko, L. V., N. V. Tereshchuk, R. I. Lopatiuk, and O. M. Tranchenko. "Use of information support for marketing in tourist enterprises." February 26, 2021. https://doi.org/10.12775/JEHS.2021.11.02.020.

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Tranchenko L. V., Tereshchuk N. V., Lopatiuk R. I., Tranchenko O. M. Use of information support for marketing in tourist enterprises. Journal of Education, Health and Sport. 2021;11(2):200-207. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2021.11.02.020   https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/JEHS.2021.11.02.020   https://zenodo.org/record/4958675         The journal has had 5 points in Ministry of Science and Higher Education parametric evaluation. § 8. 2) and § 12. 1. 2) 22.02.2019. © The Authors 2021; This article is

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P, Viswanathan, Ramesh Kumar D, Darshan S, and Rupani Jigar. "RECONNOITERING ETHNIC VALUES OF NON-COMMERCIAL ADVERTISEMENTS." Academy of Marketing Studies Journal 29, no. 3 (2025). https://doi.org/10.5281/zenodo.14915497.

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Non-commercial advertisement is sufficiently distinct from commercial advertisement as it requires freshthinking and new approaches. This non-commercial advertisement deals with advertisement core benefitsand values, whereas commercial advertisement often deals with superficial preferences. A noncommercial advertisement approach does not guarantee that the social objectives will be achieved or thecosts will be acceptable. Yet society appears to represent a bridging mechanism which links thebehavioral scientist’s knowledge of human behavior with the socially useful implementation of what

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Weiser, Hannah R., and Daniel R. Cahoy. "Joke or counterfeit? Balancing trademark parody and consumer safety in the edibles market." American Business Law Journal, January 12, 2025. https://doi.org/10.1111/ablj.12254.

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AbstractChildren mistakenly eating tetrahydrocannabinol‐laced gummies thinking they are Halloween candy. Adults overdosing on seemly innocent and fun‐looking “edibles.” These all‐too‐common occurrences are a serious problem in the growing market for cannabis‐related products. A significant part of the risk stems from the broad acceptance and expectation of parody marketing in the field, which has contributed to these dangerous misunderstandings. Importantly, recent changes to trademark law have limited the commercial use of parodies as marks, strengthening the hand of brand owners to police ha

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Hills, Matt. "From Dalek half balls to Daft Punk helmets: Mimetic fandom and the crafting of replicas." Transformative Works and Cultures 16 (February 18, 2014). http://dx.doi.org/10.3983/twc.2014.0531.

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Mimetic fandom is a surprisingly understudied mode of (culturally masculinized) fan activity in which fans research and craft replica props. Mimetic fandom can be considered as (in)authentic and (im)material, combining noncommercial status with grassroots marketing or brand reinforcement as well as fusing an emphasis on material artifacts with Web 2.0 collective intelligence. Simply analyzing mimetic fandom as part of fannish material culture fails to adequately assess the nonmaterial aspects of this collaborative creativity. Two fan cultures are taken as case studies: Dalek building groups an

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Kuska, Michalina, –. Eckardt Mirosława Szark, and Hanna Żukowska. "The "Citizens for Activity" project - as an example of the management of sports projects influencing the marketing value of the region." August 31, 2017. https://doi.org/10.5281/zenodo.1051472.

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<strong>Kuska Michalina, Szark – Eckardt Mirosława, Żukowska Hanna. The "Citizens for Activity" project - as an example of the management of sports projects influencing the marketing value of the region. </strong><strong>Journal of Education, Health and Sport. 2017;7(8):1422-1433. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.1051472</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/5046</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/837669</strong> <strong>The journal has had 7 points in Ministry of Science and Higher Education parametri

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Titov, G.I., V.V. Tomareva-Patlakhova, V.A. Voloshin, W. Zukow, and O.A. Gozhenko. "Organizational bases of resort medical centers with the of quality management systems." May 27, 2019. https://doi.org/10.5281/zenodo.3229562.

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<strong>Titov G.I., Tomareva-Patlakhova V.V., Voloshin V.A., Zukow W., Gozhenko O.A. Organizational bases of resort medical centers with the</strong> <strong>of quality management systems. </strong><strong>Journal of Education, Health and Sport. 2018;8(12):1001-10</strong><strong>12</strong><strong>. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.3229562</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/694</strong><strong>7</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/914404</strong>             <stron

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Dzięgiel, Andżelika, and Łukasz Luciński. "Ocena jakości usług świadczonych przez polskie kluby piłkarskie = Evaluation of the quality of services provided by the Polish football clubs." November 30, 2015. https://doi.org/10.5281/zenodo.35692.

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<strong>Dzięgiel Andżelika, Luciński Łukasz. Ocena jakości usług świadczonych przez polskie kluby piłkarskie = Evaluation of the quality of services provided by the Polish football clubs. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(11):516-532. eISSN 2391-8306. DOI</strong> <strong>http://dx.doi.org/10.5281/zenodo.35692</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2811%29%3A516-532</strong> <strong>http://pbn.nauka.gov.pl/works/684758</strong> <strong>Formerly Journal of Health Sciences. ISSN 1429-9623 / 2300-665X. Archives 20

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Malchrowicz-Mośko, Ewa, Maciej Młodzik, and Karolina Chlebosz. "The independence running events in Poland in 2018 – motives of participation. The case study of 8th Edition of the independence run in Luboń." December 10, 2018. https://doi.org/10.5281/zenodo.2167965.

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<strong>Malchrowicz-Mośko Ewa, Młodzik Maciej, </strong><strong>Chlebosz Karolina. The independence running events in Poland in 2018 – motives of participation. </strong><strong>T</strong><strong>he case study of 8</strong><sup><strong>th</strong></sup><strong> Edition of the independence run in Luboń</strong><strong>. </strong><strong>Journal of Education, Health and Sport. 2018;8(12):2</strong><strong>32</strong><strong>-2</strong><strong>44</strong><strong>. eISNN 2391-8306. DOI</strong><strong> </strong><strong>http://dx.doi.org/10.52</strong><strong>81/zenodo.</strong><strong>216796

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Bednarek, Jadwiga. "Probiotic as a bioactive ingredient in functional foods." September 15, 2018. https://doi.org/10.5281/zenodo.1438775.

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<strong>Bednarek Jadwiga. Probiotic as a bioactive ingredient in functional foods.</strong><strong> Journal of Education, Health and Sport. 2018;8(9):1675-1680 eISNN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.1438775</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/6120</strong> <strong>https://pbn.nauka.gov.pl/sedno-webapp/works/879918</strong>         <strong>The journal has had 7 points in Ministry of Science and Higher Education parametric evaluation. Part b item 1223 (26/01/2017).</strong> <strong>1223 Journal of Education, Healt

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Cárdenas-Polanía, Wilson Andrés. "Propuesta sobre el proceso productivo para financiar empresas del deporte a partir del estudio de sus seguidores = Proposal on the production process to finance companies sport from studying his followers." December 31, 2015. https://doi.org/10.5281/zenodo.44759.

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<strong>Cárdenas-Polanía Wilson Andrés. Propuesta sobre el proceso productivo para financiar empresas del deporte a partir del estudio de sus seguidores = </strong><strong>Proposal on the production process to finance companies sport from studying his followers. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(12):630-646. eISSN 2391-8306. DOI</strong> <strong>http://dx.doi.org/10.5281/zenodo.44759</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2812%29%3A630-646</strong> <strong>http://pbn.nauka.gov.pl/works/6947

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Kang, Tae-Ahn, and Hirotaka Matsuoka. "The effect of sponsorship purpose articulation on fit: moderating role of mission overlap." International Journal of Sports Marketing and Sponsorship ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/ijsms-07-2020-0120.

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PurposeThis study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via sponsor–property fit and the moderating effect of the overlapped mission between the sponsor and the property.Design/methodology/approachA 2 (purpose articulation type: commercially oriented vs noncommercially oriented) × 2 (mission overlap articulation condition: present vs absent) between-subjects experimental design with a control condition was employed with student sample (n = 171). The moderated mediation model was t

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Westfal, Krzysztof M. "Znaki towarowe w sporcie = Trademarks in sports." December 31, 2015. https://doi.org/10.5281/zenodo.44781.

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<strong>Westfal Krzysztof M. Znaki towarowe w sporcie = Trademarks in sports. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2015;5(12):666-677. eISSN 2391-8306. </strong> <strong>DOI</strong><strong> http://dx.doi.org/10.5281/zenodo.44781</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/2015%3B5%2812%29%3A666-677</strong> <strong>https://pbn.nauka.gov.pl/works/695075</strong> <strong>Formerly Journal of Health Sciences. ISSN 1429-9623 / 2300-665X. Archives 2011–2014</strong><strong> http://journal.rsw.edu.pl/index.php/JHS/issue/archive</stron

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Furtak–Niczyporuk, Marzena, Marek Kos, Anna Jurek, and Michał Albiniak. "The evaluation of nursing care from the patient perspective." January 29, 2017. https://doi.org/10.5281/zenodo.263265.

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<strong>Furtak–Niczyporuk Marzena, Kos Marek, Jurek Anna, Albiniak Michał. The evaluation of nursing care from the patient perspective. </strong><strong>Journal of Education, Health and Sport. </strong><strong>2017;7(3):31-43. eISSN 2391-8306. DOI </strong><strong>http://dx.doi.org/10.5281/zenodo.263265</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/article/view/4204</strong> <strong>The journal has had 7 points in Ministry of Science and Higher Education parametric evaluation. Part B item 1223 (26.01.2017).</strong> <strong>1223 Journal of Education, Health and Sport eISSN 2391-8306 7<

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Kałużny, Krystian, Dorota Śpica, Przemysław Drobik, et al. "Ocena oraz porównanie zachowań żywieniowych u osób uprawiających sport zawodowo i amatorsko = Evaluation and comparison of nutritional behavior of people practicing professional and amateur sport." February 28, 2016. https://doi.org/10.5281/zenodo.46813.

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<strong>Kałużny Krystian, Śpica Dorota, Drobik Przemysław, Michalska Anna, Kałużna Anna, Kochański Bartosz, Zukow Walery. Ocena oraz porównanie zachowań żywieniowych u osób uprawiających sport zawodowo i amatorsko</strong><strong> = </strong><strong>Evaluation and</strong><strong> comparison of nutritional behavior of people practicing professional and amateur sport. </strong><strong>Journal of Education, Health and Sport. 2016;6(2):301-310. eISSN 2391-8306. </strong><strong>DOI http://dx.doi.org/10.5281/zenodo.46813</strong> <strong>http://ojs.ukw.edu.pl/index.php/johs/arti

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Thake, William. "Editing and the Crisis of Open Source." M/C Journal 7, no. 3 (2004). http://dx.doi.org/10.5204/mcj.2359.

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The Free Software movement that began in 1985 and the newer “open source” movement, represented a serious threat to traditional methods of production and distribution. The idea of a non-proprietary method of cultural exchange was and is a radical departure from traditional models that have come to restrict creativity and free exchange. In the ensuing years, there was a gradual drift away from ideas of non-proprietary toward ideas of access to software’s code level. This mirrored an evident diffusion of these “open” ideas into the cultural sphere. Open publishing, open editing, open music, and

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