Dissertations / Theses: 'Nonprofit organizations Communication in organizations'

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Scherer, Mary Beth. "Nonprofit Organizations and Facebook Use." University of Toledo / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1290009046.

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Russell, Adriane E. "An analysis of public relations and dialogic communication efforts of 501(C)(6) organizations." Muncie, Ind. : Ball State University, 2008. http://cardinalscholar.bsu.edu/368.

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Ngwashi, Evangeline Asafor. "Financial Accountability in U.S. Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7414.

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Financial accountability is a pressing issue in United States NPOs because there is a demand, by donors and the public they serve, to implement clear accountability practices. The purpose of this study was to explore and document the financial oversight and accountability policies and procedures that successful NPOs employ to maintain clear financial accountability practices. The theoretical framework underlining this qualitative phenomenological study was a combination of social construction theory and institutional rational choice theory. The research question was focused on understanding essential financial oversight and accountability policies and procedures that should be designed for NPOs to create and maintain financial accountability. Interview data were collected from 6 participants from 4 successful emerging organizations, less than 5 years in business, and 8 participants from organizations that have a longer history, more than 5 years in business. Data were coded using the basic NVivo software package and analyzed thematically. Findings regarding the tools needed to create and maintain vital accountability policies and procedures in NPOs were as follows; need for accountability, importance of appropriate disclosure, impact of dashboard tool, expense projection, financial manager, financial misappropriation reporting, oversight policies, revenue forecasts, board members and supportive culture. The potential impact of this qualitative study for social change is that the policies, practices, and procedures of successful NPOs were identified and documented for those old, new and emerging NPOs not using them. The critical finding of this study shows the need for continued research to bring positive social change through nonprofit financial accountability policy improvement.

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Nikoi, Ephraim Kotey. "Liminal Selves: The Negotiation of Organizational Identification by Grant-funded Employees in Nonprofit Organizations." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273190914.

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Lytle, Brittney E. "Efficacy of Codes of Ethics in Nonprofit Organizations." University of Toledo / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1273190302.

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Gale, Megan Kate. "Public relations in nonprofit organizations a guide to establishing public relations programs in nonprofit settings /." The University of Montana, 2007. http://etd.lib.umt.edu/theses/available/etd-06062007-224613/.

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Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.

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Walton, Rebecca W. "Technical Communication and the Needs of Small 501(c)(3) Organizations." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5239/.

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This exploratory study examines documentation practices and processes in ten small non-profit organizations. The objectives of this study were to answer the following two research questions: (1) What organizational needs do small non-profit organizations have that are relevant to technical communication? and (2) How are small 501(c)(3) organizations attempting to meet these needs? Which of these attempted solutions are ineffective? Semi-structured interviews were conducted with two people from each organization: the executive director and a volunteer. Interviews were transcribed and analyzed, and grounded theory was used to identify coding categories related to documentation development. Primary findings suggest that interviewees are aware that they need documentation, yet they often postpone developing such documentation until problems develop. The study findings also suggest that interviewees across different nonprofit organizations value documentation for similar reasons. Strategies are provided for technical communicators interested in working with nonprofit organizations, and additional research avenues are identified.

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Gordon, Avis. "Social Media Marketing Strategies in Nonprofit Professional Membership Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4520.

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The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofit professional membership organizations use to keep their organizations sustainable. Data were collected from 5 social media marketing leaders representing 5 nonprofit professional membership organizations in the Chicago region. Data collection occurred through semistructured interviews, review of organizational documents pertaining to social media marketing strategies, and review of the social media sites and websites of the participants' organizations. Rogers's diffusion of innovation theory served as the conceptual framework for this study. A thematic analysis of the data yielded 4 themes: social media platforms and engagement strategies, social media content, social media challenges, and brand awareness. Leaders of nonprofit professional membership organizations who want to gain a competitive edge by using the appropriate social media platforms, creating quality content, overcoming challenges, and increasing brand awareness might choose to align with the strategies identified in this study. The findings of this study could help organizational leaders use social media marketing strategies effectively for engagement and organizational sustainability. The implications for positive social change arising from the use of social media by leaders in nonprofit professional membership organizations include opportunities to connect with and engage the public to build stronger communities through collaboration.

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Woods, Terry Bell. "The Rhetoric of Volunteerism: Strategies to Recruit and Retain Volunteers in Nonprofit Organizations." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-12042006-111138/.

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Thesis (M.A.)--Georgia State University, 2006.
Title from title screen. Michael Bruner, committee chair; Shirlene Holmes, David Cheshier, committee members. Electronic text (106 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 82-86).

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Sackey, Esther Ewurafuah. "Strengthening Organizational Performance through Integration of Systems Leadership, Participatory Communication, and Dynamic Capabilities." Antioch University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1630883134200904.

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Bennington, Ashley Jane. "A case study exploration of leadership, communication, and organizational identification /." Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p9992751.

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Manners, Bruce 1949. "Publish or perish : a study of the role of print in the Adventist community." Monash University, School of Humanities, Communications and Social Sciences, 2004. http://arrow.monash.edu.au/hdl/1959.1/5333.

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Simionides, Peter. "Case Study: Communicative Identity Construction at South East Youth Association." Bowling Green State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1459956607.

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Henriquez, Prieto M. Francisca. "Information Flow within Nonprofit Organizations and the Role of Evaluation| Creativity from Practice." Thesis, University of California, Davis, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1553350.

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This research contributes to the literature on evaluation practice, by reflecting on the role of internal evaluation within organizational communication systems as a whole. A systems theory approach is used to reflect upon the role of internal evaluation, as a means to provide and communicate feedback information. In particular, this study represents exploratory research on the topic of "organic evaluation". Organic evaluation activities are defined in this study as properties that emerge spontaneously within feedback communication systems. Evidence of its practice has been identified within nonprofit organizations operating in Los Ríos, Chile. The findings suggest that organic evaluation is conducted to produce and/or communicate feedback information within nonprofit organizations. Findings are also shared regarding needs and constraints that nonprofit organizations face when internally attempting to access, process, and communicate feedback information. Finally, this research highlights the importance in recognizing organic evaluation being conducted within nonprofit organizations in order to formalize its practice and improve feedback communication systems.

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Guidry, Jeanine Patricia Drost. "A Tale of Many Tweets| How Stakeholders Respond to Nonprofit Organizations' Tweets." Thesis, The George Washington University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1546657.

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Microblogging service Twitter has taken the world by storm since its inception in 2006, growing from 340,000 users in July 2007 to 500 million active users in March 2013. At the same time, Twitter and other social media platforms are opening up new possibilities for organizations to engage with and be responsive to their stakeholders and to the public in general.

Despite the widespread use of social media among nonprofit organizations, very little empirical evidence is available concerning publics' responses to the messages they are sent. This thesis describes how stakeholders respond to different communication practices on Twitter. Focusing on the organizations on the "Nonprofit Times 100" list of 2011 as well as the list of nonprofit organizations with the most Twitter followers, this study combines qualitative and quantitative analyses at both the message level and the organizational level to develop an initial understanding of effective Twitter practices among nonprofit organizations.

Until recently, nonprofits have not fully taken advantage of the interactive possibilities Twitter has the potential to provide. After analyzing 3,415 tweets by 50 nonprofits, it became clear that it was difficult, if not impossible, to identify the "perfect" tweet - the type of tweet that would be most likely to elicit all types of engagement. This study's results suggest that nonprofits should target specific tweets toward retweeting and favoriting engagement, and others toward conversations - and not expect the same tweet to achieve both.

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Hallsten, Louise. "Nonprofit organizations on Facebook : A comparative corpus-based analysis of UNICEF and WWF's communication strategies on Facebook." Thesis, Stockholms universitet, Engelska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169806.

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UNICEF and WWF are leading nonprofit organizations in their field. They work globally with different projects and programs, trying to make a change for the better. This study examines and discusses the communication strategies used by nonprofit organizations in their Facebook posts by answering following questions: What communication strategies can be identified in UNICEF and WWF's Facebook posts in their aim to attract followers? Are there any linguistic patterns associated with those strategies? Are there any differences/similarities between the two organizations? The method used is based on corpus linguistics and discourse analysis, categorizing messages into the categories Information, Community and Action. The results show that both organizations mainly produce messages that are information based. They use less of the Community building and Action strategies. Some linguistic patterns were found to be associated with these strategies. These patterns were mostly connected to the communication strategy of Information.

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Ackermann, Daniel, and Tim Kruisman. "Public attitudes towards the use of marketing and communication by global non-profit organizations." Thesis, Växjö University, School of Management and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1482.

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Title: Public attitudes towards the use of marketing and communication by global non-profit organizations

Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a possibility to penetrate the jungle of marketing and create word of mouth about the organization and its activities.

Purpose: This thesis evaluates the public attitudes towards the increasing use of marketing and communication by global non-profit organizations and investigates for which objectives the use of guerrilla tactics in the marketing and communication mix would be accepted.

Limitations: Though the data for this thesis was collected through questionnaires in Sweden, Germany and The Netherlands, there are no country dependent differences investigated.

Theory: Classification of NPOs; aims of NPOs; basic model of communication; dynamic model of expectations; relationship between expectation, satisfaction and donations; marketing mix; guerrilla marketing; viral marketing; live buzz marketing; promotional mix; word of mouth.

Method: Survey with more than 100 participants; interview with the fundraising responsible of Greenpeace Germany

Findings and Conclusions: The public accepts the use of marketing and communication and the therefore necessary expenditures for the purpose to spread the message and gain donators. Openness and honesty in the NPOs’ behaviour are considered more important than the use of less money for marketing and communication. Guerrilla marketing is not suitable for all aims of a NPO, but is accepted in order to spread the message and increase the media coverage.

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Smith, Brooke Lauren. "Nonprofit Public Relationships on Social Media: The Public's Perspective." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6935.

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This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Semi-structured interviews were conducted with 14 individuals who follow a nonprofit on social media to understand the public perspective on nonprofit organizations' relationship building and maintaining behaviors on social media. The study found that nonprofit publics do have specific expectations for how NPOs should build and maintain relationships on social media (i.e., high-quality posts, level of interaction being limited to likes on social media and interpersonal interactions, high visibility to prove legitimacy, high transparency, and posts that are positive in tone). The study also found that nonprofit publics immediately end relationships when these expectations are violated, but tolerate relationships if these expectations are met. Finally, nonprofit publics expect to build relationships by interacting in a face-to-face or interpersonal setting, but also expect to maintain these relationships on social media, shedding light onto the importance of combining the use of interpersonal and computer-mediated communication.

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Quist, Emma, and Carolina Olofsgård. "Givande budskap : En kvalitativ, jämförande studie av reklamfilmer från ”nonprofitorganisationer” respektive kommersiella företag." Thesis, Jönköping University, School of Education and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1262.

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Reklam för olika produkter och organisationer möter oss varje dag bland annat genom tidningar, radio, TV eller på vägen till jobbet. De TV-sända reklamfilmerna som avbryter i lördagsfilmen eller under nyhetssändningen är till för att påverka oss TV-tittare. Vi har i denna studie valt att undersöka vilka likheter och skillnader man ser i en jämförelse av två reklamfilmer från kommersiella företag och två från nonprofitorganisationer.

Vi har som syfte att identifiera drag och linjer i filmerna som är likadana eller skiljer sig åt från de olika typerna av organisationer. Fenomenet vi vill undersöka är hur reklamfilmer från nonprofitorganisationer utformas och fungerar jämfört med reklamfilm från kommersiella företag. Detta kommer vi göra genom att dra slutsatser utifrån kvalitativa tolkningar kring likheter och skillnader i filmerna.

Undersökningarna som denna uppsats baseras på kommer att utföras genom två kvalitativa studier på fyra reklamfilmer. Vi har här tittat på den djupare betydelsen ur TV-tittarens perspektiv och använt oss av en retorisk analys och en bildanalys i våra undersökningar.

Resultaten vi kom fram till visar på en relativ likvärdighet hos reklamfilmerna från de olika organisationsgenrerna. Den stora skillnaden vi ser är att filmerna från nonprofitorganisationerna i större utsträckning väcker gemensamma känslor och associationer än vad de kommersiella filmerna gör.

We get in contact with advertising for different products and organizations all the time in our daily life. We face the marketing in newspapers, radio, television and on our way to work. The commercial breaks during movies and newscasts are affecting you and influence your behavior. In this thesis we are studying the differences and similarities between television advertising from nonprofit organizations and commercial companies.

The purpose of the study is to identify outlines in the different films that are similar or special from the different genre of organizations. We want to dissect how television advertising from nonprofit organizations is designed and works compared to advertising from commercial companies. We are going to solve this out through conclusions on the basis of our own interpretation around the similarities and differences in the films.

The surveys in this thesis are based upon two different qualitative studies on four television commercials. We have been studying the meaning and the significant aspects from the receivers’ point of view. The two surveys we have been using in our investigation are rhetorical and image analysis.

The findings from the studies show upon a relatively equivalence between the commercials from the different type of organizations. The biggest difference between the television advertising from the two genres is the further use of common feelings and associations in the films from the nonprofit organizations.

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Shindley, Lynda R. "Equal opportunities for professional development a needs assessment for a non-profit professional organization /." Menomonie, WI : University of Wisconsin--Stout, 2006. http://www.uwstout.edu/lib/thesis/2006/2006shindleyl.pdf.

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Andersson, Kaisa, and Carolina Björk. "Specific conditions for marketing of non-profit organizations conducting fundraising." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-95234.

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Många ideella organisationer behöver bidrag och stöd för att kunna bedriva sitt arbete. Därmed blir det viktigt att vara synliga och sticka ut från mängden för att få människors stöd. Syftet med denna studie är att undersöka specifika förutsättningar för marknadsföring av ideella organisationer som bedriver insamling i Sverige. Genom kvalitativa intervjuer undersöktes hur väl Barncancerfondens och Kvinna till Kvinnas uppfattningar överensstämmer med teorier som finns inom området. Slutsatser som överensstämde med litteraturen var att ideella organisationer ofta har som mål att nå en mycket bred publik eller till och med hela allmänheten. Men studien visar även att Barncancerfonden och Kvinna till Kvinna arbetar strategiskt med målgrupper för att rikta insamling och informationsarbete, trots att det finns en vilja att nå ut brett. Inom ideella organisationer är det även svårt att modifiera budskapet, eftersom det måste spegla verksamheten. Hur organisationen påverkas av detta beror delvis på vilken typ av ämne som organisationen berör eftersom det med ett intresseväckande ämne är lättare att nå ut. En annan specifik förutsättning är att gåvor ofta är en osynlig handling som gynnar någon annan. Avsaknaden av produkt nämns av organisationerna som något marknadsföringen måste bemöta, vilket kan ske på olika sätt. Ideella verksamheter normalt uppfattas ha ett gott syfte vilket gör allmänheten mer mottaglig för budskapen.

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Hejkalová, Tereza. "Social Guerilla marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85218.

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The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and the recommendations for future are suggested.

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Brickler, Abigail. "Social Engagements: Facebook, Twitter, and Arts Marketing." University of Akron / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389.

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Almeida, Pedro Fontes Barbosa de. "Estratégias e ações de marketing e comunicação em instituições particulares de solidariedade social : estudo de caso : Associação Casapiana de Solidariedade." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/14169.

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Mestrado em Ciências Empresariais
A presente dissertação enquadra as estratégias e ações de marketing e comunicação, e outras práticas de gestão nas IPSS. Estas são organizações sem fins lucrativos que pertencem, mas não esgotam o Terceiro Setor, tendo atualmente uma elevada importância para a sociedade, facilmente comprovada pela relevância que a Economia Social tem na economia do país. A redução dos financiamentos por parte do Estado, e as dificuldades sentidas por este tipo de instituições, despoletaram a necessidade da sua profissionalização. O presente trabalho foca-se no caso empírico de uma IPSS, a ACS, que tem já implementadas práticas de gestão geralmente utilizadas no setor lucrativo. Deste modo, a presente dissertação tem como principais objetivos compreender qual a relevância para os gestores da ACS, das estratégias e ações de marketing e comunicação para a instituição, de que forma são utilizadas, e qual a importância da introdução de práticas de gestão neste tipo de organizações. A escolha do Estudo de Caso como metodologia foi muito importante, possibilitando através da consulta de várias fontes de dados disponíveis assegurar diferentes perspetivas, permitindo a análise e compreensão da importância que a profissionalização e as práticas de gestão têm para as organizações sem fins lucrativos, neste caso, para a ACS como IPSS escolhida para o estudo. Os resultados obtidos sugerem que a introdução de práticas de gestão, utilizadas no setor lucrativo, nas IPSS têm um importante papel no seu dia-a-dia.
This work addresses the communication and marketing strategies and actions, as well as management best practices, within the IPSS. These not-for-profit organizations belong to the third sector, playing an important role in society that can be easily perceived from the impact that social economy has in the country's national economy. The difficulties of these entities, with particular relevance to the reduction of the public funding, have raised the need of turning into professionally run entities. The main goals of this work are to understand how relevant are the marketing actions and communication strategies for the institution, how are they employed and what is the importance of the introduction of management best practices within this type of organizations. The choice of the Case Study approach as a methodology was very important, not only allowing to know different perspectives by consulting several sources of information, but also to analyse and understand how important the professionalization and management best practices are for the not-for-profit organizations (specifically for ACS as the chosen IPSS for the current study). The results achieved with this work suggest that the introduction of management best practices by the IPSS, having the ACS as an empirical case, already in use in the for-profit sector, have a verified importance in their day to day work.
info:eu-repo/semantics/publishedVersion

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Strauss, Jessalynn Rosalia. "Obligation as a relationship antecedent: A qualitative case study of the Las Vegas community." Thesis, University of Oregon, 2010. http://hdl.handle.net/1794/11183.

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xvi, 207 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.
This research develops Broom, Casey and Ritchey's (1997) concept of relationship antecedents, suggesting moral obligation as a non-consequential relationship antecedent. By using Bivins's (2009) classification of moral and functional obligations, this research suggests that nonprofit managers perceive a moral obligation on the part of gaming corporations to establish relationships that can benefit the local community. Where a functional obligation would affect the corporation's ability to do business, the moral obligation is non-consequential and falls outside the parameters of the six consequential relationship antecedents identified by Grunig and Huang (2000). Business ethicists have long debated the need for corporate social responsibility, broadly defined as the idea that a corporation has a responsibility to society separate from its profit-making obligation to stockholders. This research looks at corporate social responsibility in the gaming industry in Las Vegas, examining nonprofit managers' expectations for these corporations to contribute to the local community. This study examines through qualitative interviews these managers' perceptions about the responsibility of gaming corporations to participate in and give back to the local community. This research also sheds light on Las Vegas, NV, recognized more often for its architecture and cultural zeitgeist than for the contours of its community. A background section on Las Vegas history and its development as a tourist destination provides context for an examination of the ways Las Vegas's nonprofit organizations interact with the city's dominant industry. Nonprofit managers perceive gaming corporations as under- involved in the local community; in addition, they believe the community is under- informed about these efforts, potentially leading to a low level of civic engagement. This research also examines corporate social responsibility in the context of the economic downturn that began September 2008. Because Las Vegas's economy is so heavily dependent on the gaming and tourism industries, the city provides an excellent location in which to examine how economic forces affect corporate social responsibility efforts. The significant decline in CSR from the gaming corporations, as reported by nonprofit managers. suggests an orientation to CSR that is more functional than moral.
Committee in charge: Patricia Curtin, Chairperson, Journalism and Communication; Tiffany Gallicano, Member, Journalism and Communication; Thomas Bivins, Member, Journalism and Communication; Renee Irvin, Outside Member, Planning Public Policy & Mgmt

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Severiano, Filipa de Sousa. "A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10293.

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Mestrado em Marketing
Este projecto pretende reflectir sobre a importância e as vantagens que o planeamento da comunicação pode trazer para as organizações sem fins lucrativos, procurando demonstrar que é possível estruturar um plano de comunicação integrada de marketing adaptado às necessidades e dimensões destas entidades, tendo em conta os seus objectivos sociais e as suas limitações financeiras. Neste âmbito, este projecto tem como objectivo a elaboração de um plano de comunicação integrado de marketing para uma associação sem fins lucrativos (YMAA Portugal), propondo estratégias para aumentar a notoriedade da entidade, atraindo novos membros e fidelizando os existentes. Para tal, realizou-se uma revisão de literatura baseada na importância da comunicação integrada de marketing nas organizações sem fins lucrativos.
The present research has the aim to enhance the importance and advantages that communication planning can bring to nonprofit organizations. This project intends to present an integrated marketing communications plan adapted to the needs and dimension of these entities, taking into account their social objectives and financial constraints. In this context, the present project has the main objective of developing an integrated marketing communications plan for a nonprofit organization (YMAA Portugal), proposing strategies to increase awareness of the organization, attracting new members and retaining existing ones. For that, a literature review of the related subject was carried out in order to indicate (specify) the importance of an integrated marketing communications plan in nonprofit organizations.

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Camille, Elizabeth Kate. "Online Fund Raising: Relationship Building in the Era of Technology." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1249912826.

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Mohammed, Kieran Nawaz. "Continuous Improvement Strategies for Nonprofit Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4655.

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Nonprofit organization leaders face increased performance and sustainability challenges due to reduced funding. Approximately 72% of nonprofit revenues required for the sustainability of nonprofit organizations come from program services, which are threatened by ineffective improvement strategies and reduced program funding. Using the conceptual framework of total quality management, the purpose of this multicase study was to explore strategies that nonprofit leaders use to implement successful continuous improvement programs to increase revenue. The population for this study was leaders of nonprofit organizations in Delaware. Participants were purposefully selected for their successful experience in implementing continuous improvement strategies in nonprofit organizations. Data were collected via semistructured face-to-face interviews from 4 nonprofit organization leaders and review of publicly accessible, online organizational documents related to the implementation of continuous improvement programs. Data were analyzed using methodological triangulation through inductive coding of phrases and words. Three themes emerged from this study: leadership strategies for holistic focus on process improvement, leadership focus on organizational strategy, and specific focus on functions of leadership. Nonprofit leaders should embrace continuous improvement applications traditionally applied in for-profit sectors. Nonprofit leaders could apply continuous improvement strategies to enhance performance and boost revenue. Implications for positive social change include developing sustainability and longevity in nonprofit organizations to help nonprofit leaders address larger problems, such as homelessness, disease, lack of cultural acceptance, and environmental sustainability.

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Smoyer, Catherine Byrnes. "Building Workforce Capability in Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6677.

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Leaders of nonprofit organizations in the United States must build workforce capabilities to meet increasing demands for services. This single-case study explored strategies nonprofit leaders used to build workforce capability to address increasing service demands. The conceptual lens for this study was the full-range leadership theory. Data were collected through semistructured interviews from a purposeful sample of 3 senior executives of a single nonprofit organization located in the midwestern region of the United States. Information from internal and external documents and publicly available documents also provided data. Information and data sources included internal organizational and workforce performance data, strategy plans and analysis, internal and external financial documents, organizational website, and nonprofit data and information websites. Data and information from internal and external documents, interviews, and publicly available information were manually coded. Findings were validated through data triangulation and member checking. Using thematic analysis, 4 themes emerged related to building workforce capability: an emphasis on employee development, the expansion of technology systems, a concentration on developing a culture of autonomy and trust, and the introduction of processes and measurements. The findings from this study might contribute to positive social change by providing nonprofit leaders with strategies and data to support a deeper understanding of how to effectively build workforce capability to address increasing service demands.

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Laing, Ann. "Employee Retention Strategies in Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7024.

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The nonprofit sector is faced with the business problem of low employee retention rates. Low employee retention rate presents various business challenges, which includes the inability to offer community members much needed social service programs as well as providing a competitive compensation package to their employees. The purpose of this descriptive phenomenological study was to explore the evidence-based best practice strategies in employee retention used in the nonprofit sector. The research included a conceptual framework focusing on Herzberg's Motivation - Hygiene Theory. The conceptual framework utilized in this study included segmentation of different employee retention strategies in nonprofit organizations. Data were collected from semi-structured face-to-face and Skype interviews with 13 leaders in the nonprofit sector. The sample included 8 female and 5 male participants working in the nonprofit sector in Central and South Florida. NVivo 12 software program was utilized to help the researcher interpret the research findings. The findings from coding analysis revealed strategies in motivation, employment status, mentoring, communication, human resource practices, job satisfaction and job security, reward management, and organizational leadership. In some mentoring programs the mentors spend time talking with the mentees about the path they took in achieving their career goals. Job satisfaction includes job security, work-life balance, and a flexible work schedule. Findings may be used to sustain community-based programs in the nonprofit sector. An increase in the employee retention rate may have a positive impact on social change in the community.

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Goitom, Aron. "Crisis management & Nonprofit Organizations : An exploratory study on crisis management and learning processes within nonprofit organizations." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49074.

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Lee, Ra Won. "Interorganizational Relationships and Mergers of Nonprofit Arts Organizations: Two Case Studies of Mergers of Nonprofit Arts Organizations." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1451948476.

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Dotan, Gil'ad. "Women's nonprofit-organizations, funding, nature, management, dilemmas." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ33984.pdf.

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Lee, Junesoo. "Essays on failure management of nonprofit organizations." Thesis, State University of New York at Albany, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3633201.

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No matter how well an organization is managed, we face some inevitable failures such as deficient volunteers, excess demands for service, unstable grants, etc. Paradoxically however, successful organizations have been using their failures creatively. Beyond such successful use of failure, can benefits of failure be systematically described? What would be the generic ways to benefit from failure? In order to answer that question, three essays were written with the following details.

Essay 1 is an attempt to explore the ways to systematically describe benefits of failure in general management context. To make a preliminary conceptual framework of failure management, grounded theory and literature review were employed as the methods. As a result of analysis, sixteen propositions that represent the sixteen different ways to benefit from failure were identified.

Essay 2 and 3 are confirmatory studies to test the internal and external validity of the failure management framework especially in nonprofit contexts. As a first stage of such validation, Essay 2 used secondary data of nonprofit cases to test if nonprofits' failure management can be systematically described through the failure management framework. Essay 3 went one more step from Essay 2 to validate the failure management framework by using primary data on nonprofits' failure management.

By following the research procedure as above, it turned out that nonprofits' failure management can be systematically described by using the failure management framework. And the empirical analyses on nonprofits cases also revealed some significant patterns of how nonprofits use their failures and challenges. Finally this study concludes with the research questions that address some emerging patterns and underlying mechanisms of failure management behind the sixteen propositions of failure management.

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Searight, Tamara Michelle. "Strategies for Reducing Nonprofit Organizations' Employee Turnover." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6808.

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Employee turnover is an inherent challenge encountered by managers at nonprofit organizations. The purpose of this single case study was to explore the strategies some community-based organization managers used to reduce employee turnover in western New York. Five organizational managers were selected who had successfully implemented strategies to reduce employee turnover. Herzberg's 2-factor theory was the conceptual framework for this doctoral study. Data collection occurred through semistructured interviews and review of organizational documents. Data analysis involved collecting data, organizing the data into codes and themes, and interpreting and revealing information about the themes. Member checking and methodological triangulation increased the validity and reliability of the study. The 3 themes that emerged from the study were building positive relationships to promote communication, offering employee training and advancement, and recognizing that compensation is an important factor but does not influence employee behavior. Recommendations for action include redesigning processes to change organizational culture and implementing strategies to mitigate employee resignations. The findings from this study may contribute to social change, because organizational managers could use the study results to reduce employee turnover, which could lead to increased service quality in communities.

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Niswonger, Jennifer R. "Effective Revenue Diversification Strategies in Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7318.

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Nonprofit organization leaders increasingly encounter social burdens and financial difficulties, jeopardizing ongoing success and organizational sustainability. The purpose of this single-case study was to explore revenue diversification strategies used by 3 leaders of a small nonprofit organization in the mid-Atlantic region of the United States through the conceptual lens of modern portfolio theory. Data were collected via in-depth semistructured interviews, and member checking was used to facilitate accuracy, consistency, and integrity. Methodological triangulation included a document review and analysis of financial statements, tax returns, strategy objectives, the organizational website, social media, and nonprofit data reports. Data from documents and interviews were manually coded, and themes were identified using thematic analysis. Six themes emerged related to process strengths and opportunities for improvement including capitalizing on a mission-driven workforce; using a systematic strategic planning process; building relationships with partners, suppliers, and collaborators; integrating performance measures to areas of importance; and developing and implanting systematic methods to assess customer satisfaction and workforce engagement. The findings from this study might contribute to positive social change by providing revenue diversification strategies and the supporting processes that leaders of small nonprofit organizations can use to enhance existing services, expand community programs, and create ongoing organizational success.

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White, Gentri Mabelann. "Strategies for Employee Retention in Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7904.

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Low employee retention is one of the main challenges for managers and negatively impacts an organization's ability to survive and remain competitive. Using Herzberg's two-factor theory, the purpose of this multiple case study was to explore strategies nonprofit sector managers use to retain employees. The participants included 4 managers from 4 Illinois nonprofit organizations who implemented successful strategies for employee retention. Data were collected using semistructured, face-to-face interviews, company documents, and archival records. A thematic analysis was used to analyze the data, which revealed 3 themes: employee fit, workplace culture, and employee feedback. The implications for positive social change include the potential to benefit communities through improvements in unemployment rates and decreased levels of stress on families. The results of this study may also benefit employees of nonprofit organizations through better work environments and encouragement of employee engagement.

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Underhill, Parker Heather. "Focus groups : a model for change for community organizations." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=100242.

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The purpose of this study was to examine whether focus groups with participation from key stakeholders in the community could identify specific areas that required change in a non-profit community organization. Findings would also provide important feedback for the Board of Directors of a non-profit community organization. Two focus groups were held. One group consisted of nine community stakeholders and in the second focus group six past users of the service participated. Participants gave their comments on program strengths, weaknesses, opportunities and threats in a semi-structured interview using grounded theory in a qualitative format. Program strengths included the community residence for teens and interventions with the family. This thesis will discuss the key findings from the research, its impact on the management of a non profit agency and the challenges for the researcher. This study will also discuss the use of focus groups as a methodology for conducting organizational research, implications for social work practice and future research.

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Warm, Julie J. Day Nancy E. "From good to gold: predicting nonprofit engagement in entrepreneurial activity /." Diss., UMK access, 2004.

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Thesis (Ph. D.)--Henry W. Bloch School of Business and Public Administration. University of Missouri--Kansas City, 2004.
"A dissertation in public affairs and administration and education." Advisor: Nancy Day. Typescript. Vita. Title from "catalog record" of the print edition Description based on contents viewed Feb. 28, 2006. Includes bibliographical references (leaves 107-113). Online version of the print edition.

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Adolfsson, Linda, and Emelie Nilsson. "Strategisk kommunikation i ideella organisationer : En retorisk analys av hur Världsnaturfonden WWF kommunicerar förtroende i olika kommunikationskanaler." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169707.

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This study has aimed to examine how Världsnaturfonden WWF communicates trust in various communication channels. We also wanted to see if there are any differences in the different channels on how WWF communicates trust. It is a qualitative study that uses critical rhetoric analysis as method. We choose to analyze the communication channels sponsored facebookposts, personalized letters and two sites from WWF:s website. The empirical data has been analyzed with the aid of theories of strategic communication, non-profit organizations, rhetoric and media specificity. The results show that WWF uses various communication strategies to communicate trust in all of the examined channels. The most important aspects of trust is communicated through presenting what WWF:s collected money has contributed to, that the organization appears to be knowledgeable and engaged in the various areas they work for. In all of the channels we have examined, we have also seen that WWF uses a personal address to the reader. In the sponsored facebookposts and in the personalized letters, we find that WWF communicates more trust than on the website by using more emotions. WWF express more gratitude for donors and more concern for the various animals and the environment affected. Other differences we have seen between the channels are that they differ in how they are designed, but these differences are mainly due to different norms relating to the specific channels. This study has contributed with knowledge of how a non-profit organization such as WWF rhetorically communicates trust to different target groups through different communication channels. This study has also contributed to knowledge of the differences and similarities regarding how WWF communicates trust through the three different communication channels.

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Zhang, Jianxin. "A comparative study of NGOs in China and South Africa." University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&amp.

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Phillips, Yolanda, and Jessica M. Hernandez. "The Impact of Low Retention of Nonprofit Organizations." CSUSB ScholarWorks, 2018. https://scholarworks.lib.csusb.edu/etd/731.

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This study explored the impact of low retention rates in nonprofit organizations and review factors that are associated with this low rate. Nonprofit organizations are a crucial and integral part of our community, there are many factors that are influential in the retention of employees which impact the service that is available to those in need. The need for this study emerged from the researcher’s desire to raise awareness of the factors that lead to low retention rates in social service non-profit organizations and its effects on service provision This study allowed for administration to implement strategies that address the factors that lead to high turnover. Prevention strategies that can be utilized to decrease the dissatisfaction of current employees and increase engagement. The field of social services has been chosen for study because its programs are intended to improve the basic social welfare status of individual lives such that society is reformed. The following subsections were discussed: Growth of nonprofit organizations, nonprofits and human need, nonprofit relationship with funders, challenges within Nonprofits, why employees depart from these organizations and, retention focus. The research method used for this study was quantitative data. Since the research method used for this study was the methodology of quantitative design, snowball sampling was utilized. The Quantitative design was chosen to collect data from a larger group of service providers who worked primarily in a not for profit setting through Likert Scale surveys. The design assisted in quantifying the answer from the surveys to allow comparison, recognition of discrepancies, and or correlations of the iv data. The data was collected from 33 participants through an online survey program, utilizing Survey Monkey and, results were entered in SPSS, to compare relationships. Independent variable were the factors that contribute to low retention rate, and the dependent variable was the retention rate. The population this study focused on was management, staff and, direct service employees who work in social service nonprofits or have worked in the past. This study shows statistics which include ethnicity, age of the participants, marital status, education, and employment status. Along with statistical information on each item presented in the distributed survey, it outlines the statistical analysis that was conducted which includes a correlation study on the relationship between compensation, job training, professional development, filled positions, funding, disruption in services, self-care, access to management, and staff appreciate, and staff’s desire to leave a non-profit organization. The data was analyzed and found that the biggest impact to employee retention is compensation and the stress caused by chronically vacant positions. The study reviews the conclusions relative to our research questions and hypothesis in addition to, theories guiding conceptualization. This study discusses the limitations of study design and, procedures, as well as recommendations for future social work practice and policy. The findings were significant because the study could narrow down two out of the five factors that demonstrated an actual impact on retention in non-profit social service organizations, which gives non-profit managements clear barriers that they can attempt to address.

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Hardy, Jasmine Y. "Strategies to Secure Sustainable Funding for Nonprofit Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4632.

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There are 1.4 million active nonprofit organizations in the United States; however, funding sustainability often forces nonprofit senior leaders into closure, which can lead to increased unemployment and decreased services provided to local communities. Nonprofit senior leaders seek help from scholars, at times, to identify strategies to secure sustainable funding sources, improve the sustainability of funding, or prevent or reverse losses of funding to their organizations. Through the conceptual lens of the general systems theory, the 2015-2016 Baldrige Excellence Framework and Criteria, and single- and double-loop learning, this single-case study explored strategies used to secure sustainable funding for nonprofit organizations from businesses, foundations, and individual donations. Through a purposeful sample of 3 senior leaders of a small nonprofit organization located in Baltimore, Maryland, data collection occurred through semistructured interviews, a review of public and internal documents, as well as performance outcomes. Through thematic analysis, 4 themes emerged: process strengths, process opportunities, results strengths, and results opportunities. Identifying strategies to secure sustainable funding may assist nonprofit senior leaders when struggling in an environment in which the supply of critical resources is low. The findings have implications for positive social change for nonprofit senior leaders and the community. Nonprofit senior leaders that secure sustainable funding may offer a positive influence in communities by reducing unemployment, creating new jobs, providing tax payments, promoting philanthropy, and improving lives.

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Gunnerson, Alan Lee. "Strategies to Diversify Funding Sources in Nonprofit Organizations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6329.

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Although nonprofit organization (NPO) leaders play crucial roles in society, financial distress and vulnerability are common for many NPO leaders, with some NPOs closing as a result of these conditions. The purpose of this single-case study was to explore the diversification strategies used by 10 leaders and senior staff of an NPO in the mid-Atlantic region of the United States through the conceptual lens of Markowitz's modern portfolio theory. Data were collected through in-depth semistructured interviews and analysis of organizational documents, internal archival data, social media, literature, and online databases. Through thematic analysis, 7 revenue diversification themes emerged: adding revenue streams; establishing an operating reserve; establishing positive financial performance; achieving financial stability, sustainability, organizational capacity, and organizational resilience; using transparency; achieving efficiency and organizational effectiveness; and using a marketing strategy. Additionally, 7 key themes emerged: documenting and implementing systematic processes, developing an approach to process improvement, implementing cross-department action plans, increasing transparency, reversing the adverse trend in forum participation, building a data-management system, and increasing individual and organizational capacity. These findings have implications for positive social change, in that they may offer NPO executives new insights and strategies to support revenue diversification, thereby helping them to reduce volatility in funding, decrease financial risk, avoid dependence on sole-source revenue, and identify opportunities to increase flexibility in support of organizational goals and objectives to increase services.

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Durbin, Charles A. "Fundamentals of Modern Nonprofit 501 (c)(3) Organizations." University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1271864791.

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Maier, Florentine, Michael Meyer, and Martin Steinbereithner. "Nonprofit Organizations Becoming Business-Like: A Systematic Review." SAGE, 2016. http://dx.doi.org/10.1177/0899764014561796.

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Asorwoe, Elvis. "The Diffusion of Social Media in Nonprofit Organizations." FIU Digital Commons, 2017. http://digitalcommons.fiu.edu/etd/3471.

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Social media platforms have become important over the last decade for nonprofit organizations to communicate with stakeholders, engage with community, and connect with donors. Despite the significance, there is a wide gap in the research on social media adoption and use among community-based nonprofits. To fill this gap, this dissertation examines the diffusion of two popular social media platforms (Facebook and Twitter) among community-based nonprofit organizations affiliated with the United Way of America in Florida. The United Way is the largest federated organization of nonprofits and its primary focus is on education, income, and health. Two questions guide this study: (i) What are the principal determinants of the adoption and use of social media in nonprofit organizations? and (ii) How do nonprofits use social media? The conceptual framework for the analysis comprises of three dimensions: technological, environmental, and organizational. These dimensions respectively draw upon three theories: diffusion of innovation theory, resource dependence theory, and institutional theory. As such, the hypothesis is that the adoption and use of social media is influenced by technological, environmental, and internal institutional factors. For the first question, I conducted a survey of nonprofits affiliated with United Way chapters in Florida, and then analyzed the results using multivariate regression analysis. For the second question, I scraped the Facebook pages of United Way chapters and conducted a content analysis of the posts. I also interviewed key officials in these organizations. The regression analysis shows that technological indicators were significant for the adoption of social media, but were not so for social media use. The findings suggest that factors affecting the adoption and use of social media are distinctive. The content analysis shows that nonprofits predominantly use social media to organize and promote events and to collaborate with other organizations. The events and collaboration enhance the organizations’ legitimacy and help with fundraising for targeted purposes. The study’s policy implication is that nonprofits should engage social media specialists to enhance adoption and train the leaders about benefits of social media use. A federated organization like United Way could adopt best practices in encouraging the use of social media.

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Payer, Raffael. "Corporate Governance of International Sport Organizations." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601441002/$FILE/02601441002.pdf.

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Jameson, Tamieka. "Communication Strategies as Drivers of Nonprofit Donor Retention." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3893.

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According to scholars and organizations that focus on the performance of organizations in the nonprofit sector, retaining loyal and engaged donors has been a critical component of sustainability. Through the conceptual lens of single- and double-loop learning and organizational communications theory, this single-case study explored donor communication strategies used by 3 executive-level leaders of a nonprofit organization in Minneapolis, Minnesota. Data collected from semistructured interviews, organizational documents, and Guidestar, an online information service specializing in reporting on U.S. nonprofit companies, were manually coded and thematically analyzed. Two key themes emerged: effective processes for donor communication strategy development and organizational learning strategy development. Strategy development may assist this Minneapolis company’s organizational leaders with improving retention of donors and participants in the company’s programs and services, increasing action plan completion rates, and integrating the lessons learned process during the development and implementation of communication strategies to increase donor retention. By bridging the gap between performance arts and social responsibility, this company’s leaders may engage both donors and participants, resulting in favorable retention rates. These findings have implications for positive social change. Nonprofit leaders’ models of effective communications strategies and processes to improve participant and donor engagement may ensure leaders’ ability to serve and improve their communities by engaging at-risk youth in programs designed to develop performance arts and leadership skills.

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Massar, Christen David Stone Sara J. "Non-profit organizations' use of the internet to tell human interest stories a content analysis of non-profit web sites /." Waco, Tex. : Baylor University, 2007. http://hdl.handle.net/2104/5136.

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Dissertations / Theses on the topic 'Nonprofit organizations Communication in organizations'

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