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1
Fuller, Ryan P., and Antonio La Sala. "Crisis Communication Preparedness Practices Among U.S. Charitable Organizations: Results From a National Survey." SAGE Open 11, no. 2 (April 2021): 215824402110145. http://dx.doi.org/10.1177/21582440211014516.
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Organizations should prepare for crises, through identifying crisis concerns, having written crisis communication plans, and designating teams for crisis planning and response, for example. Nonprofit organizations, which represent an important sector of U.S. society, are no different in needing to prepare, but to date, a review of their crisis communication preparedness is lacking. Therefore, a national online survey of 2,005 U.S. charitable organizations was administered to determine nonprofit organizations’ adoption of an anticipatory perspective of crisis management. The anticipatory perspective shifts the organization’s focus from reaction to crises to anticipation of them. According to the survey, 75% of organizations reported at least one organizational crisis in the 24 months prior to taking the survey (circa 2017–2019). Loss of a major stakeholder was the most common organizational crisis that had occurred and the greatest future concern. Most nonprofits (97.5%) reported implementing some crisis communication preparedness tactics. Importantly, charitable organizations can enact communication preparedness tactics without significantly detracting from program delivery. Moreover, given the general concerns within the sector, nonprofit organizations should prepare specifically for loss of a major stakeholder and technologically created crises such as data breaches and negative word of mouth on social media.
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Haupt, Brittany, and Lauren Azevedo. "Crisis communication planning and nonprofit organizations." Disaster Prevention and Management: An International Journal 30, no. 2 (January 8, 2021): 163–78. http://dx.doi.org/10.1108/dpm-06-2020-0197.
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PurposeThe purpose of this paper is to discuss the evolution of crisis communication and management along with its inclusion into the field and practice of emergency management. This paper also discusses the inclusion of nonprofit organizations and the need for these organizations to engage in crisis communication planning and strategy creation to address the diverse and numerous crises that nonprofits are at risk of experiencing.Design/methodology/approachThis paper utilizes a systematic literature review of crisis communication planning tools and resources focused on nonprofit organizations to derive best practices and policy needs.FindingsThe resources analyzed provide foundational insight for nonprofit organizations to proactively develop plans and strategies during noncrisis periods to support their organization when a crisis occurs.Research limitations/implicationsLimitations of this paper include limited academic research and practical resources related to nonprofit organizations and crisis communication planning. As such, several potential avenues for empirical research are discussed.Practical implicationsThis paper provides considerations for nonprofit organizations engaging in crisis communication planning and aspects leaders need to partake in to reduce or eliminate the risk of facing an operational or reputational crisis.Social implicationsThis paper highlights the critical need to generate a crisis communication plan due to the diverse crises nonprofit organizations face and their connection to the emergency management structure. Understanding the crisis and utilizing a crisis communication plan allows nonprofit organizations a way to strategically mitigate the impact of a crisis while also providing essential services to their respective communities and maintain their overall stability.Originality/valueThis paper is unique in its analysis of crisis communication planning resources and creation of a planning framework to assist nonprofit organizations in their planning efforts.
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Chen, Feifei. "Leveraging interactive social media communication for organizational success." Corporate Communications: An International Journal 24, no. 1 (February 13, 2019): 143–61. http://dx.doi.org/10.1108/ccij-10-2018-0103.
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Purpose The purpose of this paper is to examine how microblog communication enabled a new form of hybrid net-roots third-sector organization that rely heavily on the internet to achieve multiple organizational successes in civil society, social movement and service providing in China, where the government holds predominating power over the third sector. Design/methodology/approach A qualitative inductive analysis was conducted to analyze two successful organizations’ Sina tweets sent from their Weibo debuts to the dates when they achieved their first milestone successes. In the analysis, the author iteratively alternated between emic data coding and etic reference to literature on social movement rhetoric and nonprofits’ microblog communication. Findings This study developed an indigenous communication framework featuring three key communication strategies: changing perceptions, mobilizing action, and building and maintaining relationships, each associated with specific tactics. These strategies and tactics allowed both organizations to tap into social media’s interactive features to engage publics and construct legitimacy. Research limitations/implications This paper enriches social media-based communication research and classic social movement rhetoric, and further illustrates strategic communication’s active role in reacting to and reforming institutional contexts. Findings from study might be extended to address similar problems experienced by nonprofits across countries, especially within those that operate in a context where institutional separation from a predominant government is unavailable. Originality/value This original communication framework developed in this study crystalizes strategic microblog use by a nascent type of nonprofit when fulfilling functions reflects civil society, social movements and traditional nonprofit organizations in an understudied political and social context.
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Riforgiate, Sarah E., and Michael W. Kramer. "The Nonprofit Assimilation Process and Work-Life Balance." Sustainability 13, no. 11 (May 26, 2021): 5993. http://dx.doi.org/10.3390/su13115993.
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Nonprofit organizations are a context where workers’ passion and commitment to their work may make it more difficult to negotiate between professional work and private life demands. Challenges in navigating work and life are important issues for individual sustainability and influence organizational sustainability in terms of retention and organizational commitment. As new employees join an organization, they are socialized into the rhythm and norms of the workplace; therefore, early employment provides an important juncture to study how new employees come to understand work-life expectations. This qualitative study considers 55 interviews with new employees (employed six months or less) at a nonprofit social welfare organization which was concerned with high employee turnover. Participants described how they came to the organization, how they learned the expected behaviors for their positions and messages received from organizational members (e.g., supervisors and coworkers) and social groups outside of the organization (e.g., family and friends) pertaining to managing work and life responsibilities. Findings highlight the importance of communication, extend organizational assimilation concepts, and offer practical implications to enhance sustainability for organizations and employees.
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McAllum, Kirstie. "Volunteers as Boundary Workers: Negotiating Tensions Between Volunteerism and Professionalism in Nonprofit Organizations." Management Communication Quarterly 32, no. 4 (August 5, 2018): 534–64. http://dx.doi.org/10.1177/0893318918792094.
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This article employs a boundary work framework to analyze how volunteers from two nonprofit human services organizations navigated the tensions between volunteerism and professionalism. Based on interview data and analysis of organizational documents, the study found that volunteers at the first organization, fundraisers for child health promotion and parent education, dichotomized volunteerism and professionalism as incompatible social systems with divergent objectives, practices, and tools. Volunteers at the second organization, which provides emergency ambulance services, engaged in constant boundary crossing, oscillating between a volunteer and professional approach to tasks and relationships depending on the context. In both cases, paid staff and members of the public affected participants’ ability to engage in boundary work. The study offers insights for nonprofit organizations wishing to professionalize their volunteer workforce by specifying how volunteer job types, organizational structure, and interactional partners’ feedback impact volunteers’ ability to engage in boundary crossing, passing, and boundary spanning.
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García-Orosa, Berta, and Sara Pérez-Seijo. "The Use of 360° Video by International Humanitarian Aid Organizations to Spread Social Messages and Increase Engagement." VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 31, no. 6 (October 27, 2020): 1311–29. http://dx.doi.org/10.1007/s11266-020-00280-z.
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AbstractThe article analyses 360° video production in international humanitarian aid nonprofit organizations from 2015 to 2019 as 360° video storytelling is one of the latest innovations in organizational digital communication. Through a content analysis and interviews, a specific use of the 360° video format for particular issues or campaigns in order to bring a distant reality to the organization’s audience has been detected. Thus, putting the users in the shoes of “the other” seems to be the objective pursued. NGOs may soon begin to understand long-term interactivity and engagement not just as action and reaction between organization and receiver (almost non-existent to date), but above all as the receiver’s behaviour, which they may strive to orient towards one of the organization’s end goals, depending on the communication strategy set by the organization’s director. With this objective, common to entities from other sectors, they could be moving towards an innovative conceptualization of engagement.
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Formentin, Melanie, and Denise Bortree. "Giving from the heart: exploring how ethics of care emerges in corporate social responsibility." Journal of Communication Management 23, no. 1 (February 13, 2019): 2–17. http://dx.doi.org/10.1108/jcom-09-2018-0083.
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PurposeThe purpose of this paper is to examine philanthropic partnerships between donor organizations and nonprofits and how ethics of care may play an important role in the quality of relationship between the partners.Design/methodology/approachIn total, 29 in-depth interviews were conducted with communications professionals at nonprofit organizations to understand how their partnerships with national sport organizations benefited their organizations and how characteristics of the sport organizations’ communication and behavior have consequence for their partners.FindingsThe four dimensions of ethics of care (building trust, showing mutual concern, promoting human flourishing and responsiveness to needs) clearly emerged as the most beneficial ways sport organizations engage with their nonprofit partners.Research limitations/implicationsThis study introduces the concept of ethic of care into the CSR literature and suggests that ethics of care may play an important role in relationship management with key publics.Practical implicationsPractically, this study offers insights for corporate partners about the way their communication and behavior influence nonprofits, and it suggests ways that corporations can improve their work with partners to create a more productive relationship.Originality/valueThis is one of the first studies to use ethics of care to examine the relationship of CSR partnerships and the first to conduct a study with sport organizations.
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Word, Jessica, and Sung Min Park. "The new public service? Empirical research on job choice motivation in the nonprofit sector." Personnel Review 44, no. 1 (February 2, 2015): 91–118. http://dx.doi.org/10.1108/pr-07-2012-0120.
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Purpose – The purpose of this paper is to examine the factors influencing the decision of managers to work in the nonprofit sector and how these choices are shaped by intrinsic and extrinsic motivations. Additionally, this research examines the impact of job choice motivation on social, community and professional outcomes and the unique characteristics of managers in the nonprofit sector. Design/methodology/approach – This research employed data from the National Administrative Studies Project (NASP-III) survey, which measured the mid- and upper-level managers working in nonprofit organizations in Illinois and Georgia. The survey measured the manager’s perceptions of various organizational issues, including work motivation, mentoring and communication, career histories, hiring practices, and organizational cultures and structures. The data were then analyzed using a hierarchical regression model. Findings – The findings of this research support the idea that intrinsic motivation is an important aspect of job choice motivation for individuals in the nonprofit workforce. In addition, the findings suggest other characteristics, including policies that enhance work life balance (WLB), advancement, and job security, are important to understand the job choice motivations of nonprofit managers. This research also found not all types of nonprofit agencies attract similarly motivated individuals, or lead to equivalent community outcomes. Research limitations/implications – The organizations represented in the NASP III sample included more membership and professional associations than the overall nonprofit sector. This over representation partially limits the generalizability of these findings but it also allows the research to more thoroughly understand this unique subset of organizations that serve predominantly the narrow interests of their members. Practical implications – This research highlights the advantage nonprofit employers have over other organizations in terms of using intrinsic motivations to attract employees. However, the findings also suggest nonprofit organizations need to focus on human resource (HR) strategies including policies that enhance WLB, advancement, and job security to compete with other employers for talent. Finally, the research also suggests the need to tailor HR strategies to groups of nonprofit employees based upon important employee characteristics such as gender, job type, and prior career experience. Originality/value – This study extends a well-developed body of knowledge on motivations and selection of career paths to individuals working in the nonprofit sector. It also suggests variations among employees and organizations matter in terms of the type of individuals attracted to particular career path in nonprofits. Additionally, this research suggests future research needs to include more nuanced examinations of the differences which exist among organizations in the nonprofit sector rather than simply focussing upon similarities across the most prevalent types of nonprofit organizations.
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Saeed, Saqib, and Safia Shabbir. "Website Usability Analysis of Non Profit Organizations." International Journal of Public Administration in the Digital Age 1, no. 4 (October 2014): 70–83. http://dx.doi.org/10.4018/ijpada.2014100105.
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Nonprofit organizations are an important pillar of any society, which specifically serve under privileged sections of society. Modern Information and communication technologies have huge potential to benefit the working processes of such organizations but deploying software application in such settings is quite challenging. These challenges emerge due to shortage of skilled employees, limited funds and weak organizational structures. In order to further understand the technological implications in such settings this paper explores the websites of different nonprofit organizations of Pakistan to understand usability problems. In order to gather empirical data, it prepared questionnaire mainly focusing on Jakob Nielson's heuristics. These questionnaires were distributed to final year undergraduate students taking a Human Computer Interaction module. The findings highlight serious usability issues in these websites. These findings are helpful for the nonprofit organizations to improve these websites for better information access.
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Murphy, PhD, Haley, and Jason Pudlo, PhD Candidate. "Bridging cultures: Nonprofit, church, and emergency management agency collaboration after the May 2013 Oklahoma tornado outbreak." Journal of Emergency Management 15, no. 3 (May 1, 2017): 157. http://dx.doi.org/10.5055/jem.2017.0325.
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Community-based organizations, such as nonprofit organizations (NPOs) and churches, play an important role in helping individuals and communities bounce back after a disaster. The nature of disasters requires organizations across sectors to partner together to provide recovery services; however, collaboration is difficult even in times of stability and requires trust and communication to be built through prior collaborative relationships. These prior relationships rarely exist between the majority of the nonprofit sector, churches, and existing emergency management structures. Furthermore, these organizations often have very different cultures, values, and norms that can further hinder successful postdisaster collaboration. The authors use data collected from interviews with nonprofit and church leaders involved in recovery efforts after a series of devastating storms impacted central Oklahoma in 2013 to understand how well nonprofit and church leaders perceive their organizations collaborated with each other and with government and emergency management agencies in response and recovery efforts. Interview data suggest that NPOs and churches without a primary or secondary mission of disaster response and recovery have a difficult time collaborating with organizations involved in existing emergency management structures. The authors suggest that nonprofits with a primary or secondary purpose in disaster response are a potential bridge between other nonprofits and emergency management agencies.
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Fu, Jiawei Sophia, Katherine R. Cooper, and Michelle Shumate. "Use and Affordances of ICTs in Interorganizational Collaboration: An Exploratory Study of ICTs in Nonprofit Partnerships." Management Communication Quarterly 33, no. 2 (January 13, 2019): 219–37. http://dx.doi.org/10.1177/0893318918824041.
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Interorganizational collaboration relies on the use of information and communication technologies (ICTs). However, previous ICT research often takes place within a single organization, lacking insight into how ICTs sustain interorganizational structures. This study examined both the product categories and functional uses of ICTs for interorganizational collaboration, drawing from surveys among a random sample of 181 human services nonprofit organizations in the United States. Results showed that email, teleconference, and shared repositories (e.g., Dropbox) were most popular product types. Content analysis revealed that ICTs were used for coordination, information sharing, relational communication, and client management and ICT utilities varied based on collaboration types. Analyses also indicated that collaboration type, as opposed to organizational attributes (e.g., organizational capacity, resources, size), was related to the frequency of ICT use in nonprofit collaboration. Theoretical contributions to the study of ICTs, interorganizational collaboration, and management communication are discussed.
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P.D. Guidry, Jeanine, Richard D. Waters, and Gregory D. Saxton. "Moving social marketing beyond personal change to social change." Journal of Social Marketing 4, no. 3 (September 30, 2014): 240–60. http://dx.doi.org/10.1108/jsocm-02-2014-0014.
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Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that organizations learn how to engage audiences and facilitate the discussion about organizational messages between individuals. Social media provide platforms for such conversations, as organizational messaging can be shared and discussed by individuals with others in their networks. Design/methodology/approach – Through a content analysis of 3,415 Twitter updates from 50 nonprofit organizations, this study identifies specific types of messages that are more likely to get stakeholders retweeting, archiving and discussing the organizations’ messaging through regression analysis. Findings – Messages focusing on calls-to-action and community building generated the most retweets and Twitter conversation; however, they were also the least used strategies by nonprofit organizations. Originality/value – Research has regularly examined the types of messages sent out by nonprofit organizations on Twitter, but they have not tested those messages against measures of engagement. This study pushes the understanding of social media communication to the next level by analyzing those message categories against metrics provided by Twitter for each tweet in the sample.
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Millesen, Judith L., and Joanne G. Carman. "Building Capacity in Nonprofit Boards: Learning from Board Self-Assessments." Journal of Public and Nonprofit Affairs 5, no. 1 (April 1, 2019): 74. http://dx.doi.org/10.20899/jpna.5.1.74-94.
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Boards of directors of nonprofit charitable organizations have long been responsible for serving essential purposes and performing critical agency functions. Given these responsibilities, it seems reasonable to expect that a periodic review of a board’s capacity to effectively govern a nonprofit charitable organization be conducted. Using data collected from 800 individuals serving as board members of 42 different performing arts nonprofits, this study reports on board member evaluations of their individual and collective participation in the governance process through a self-assessment undertaken to inform decision-making and build capacity at both the board and organizational levels. Findings suggest the need for more (or better) training/orientation opportunities; focused, intentional, and tailored recruitment processes; clear communication, greater role clarity, and specificity regarding board performance expectations; greater understanding about best practices and the need to add value; and time to cultivate openness and collegiality among the board members and between the board and staff.
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Suh, Jiwon, James Harrington, and Doug Goodman. "Understanding the Link Between Organizational Communication and Innovation: An Examination of Public, Nonprofit, and For-Profit Organizations in South Korea." Public Personnel Management 47, no. 2 (March 13, 2018): 217–44. http://dx.doi.org/10.1177/0091026018760930.
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Innovation and internal communication are essential for any successful organization. Although communication within organizations has long been studied in the for-profit sector, we still know little about the impact of communication types on innovation in the public and nonprofit sectors. To examine this question, we leverage and construct a longitudinal dataset using 5 years of the Korean Workplace Panel Survey (KWPS) from 2005 to 2013. Employing media richness theory, this study finds that internal communication positively influences innovation in the for-profit sector, which is a finding consistent with prior studies. Similarly, in the nonprofit sector, we find that meeting with the executive director and the number of communication channels utilized in an organization has a positive impact on innovation. However, we do not find that these communications have any impact in the public sector.
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Allen, Lai Yu-Hung. "Organizational Collaborative Capacities in Disaster Management: Evidence from the Taiwan Red Cross Organization." Asian Journal of Social Science 39, no. 4 (2011): 446–68. http://dx.doi.org/10.1163/156853111x597279.
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Abstract In the post disaster situation, relief organizations are expected to learn and adjust their capacity to collaborate with other major players such as nonprofit organizations, government agencies, and local workers. In other words, effective responses to disasters require capacity for collaboration on the part of emergency response agencies; however in disaster affected area, not every relief organization is equally capable of doing so. The capacity for organizations to collaborate with others in and after a disaster does not occur spontaneously or in a vacuum. Since organizational collaborative capacity is essential in disaster relief, it is imperative to present empirical evidence regarding organizational collaborative capacity. The purpose of this paper is to develop a working theory of what characteristics an emergency response organization needs in order to develop collaborative capacity. We analyze collaborative capacities by examining two events: the 2004 Asian Tsunami and the 2008 Wenchuan Earthquake. This piece argues that collaborative capacity, defined by purpose, structure communication and resources, is a requisite for collaboration in a post disaster situation. The implications for practitioners and scholars in post disaster society are discussed.
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Addams, H. Lon, Denise Woodbury, Tony Allred, and Joel Addams. "Developing Student Communication Skills While Assisting Nonprofit Organizations." Business Communication Quarterly 73, no. 3 (September 2010): 282–90. http://dx.doi.org/10.1177/1080569910376534.
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Lewis, Laurie. "Afterward: Communication Dynamics of Nonprofit and Voluntary Organizations." Management Communication Quarterly 35, no. 3 (June 2, 2021): 461–65. http://dx.doi.org/10.1177/08933189211017922.
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Ihm, Jennifer. "Communicating without nonprofit organizations on nonprofits’ social media: Stakeholders’ autonomous networks and three types of organizational ties." New Media & Society 21, no. 11-12 (June 21, 2019): 2648–70. http://dx.doi.org/10.1177/1461444819854806.
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Research on nonprofit organizations’ (NPOs) social media strategies has focused on the dialogic features of social media to improve organization–stakeholder relationships and elicit stakeholder responses. However, NPOs may initiate different types of relationships with their stakeholders on social media (i.e. flow, representational, and affinity). Stakeholders may also create autonomous networks among themselves beyond simply responding to the NPOs. Based on observations of 100 NPOs’ and stakeholders’ 1-month-Twitter activities, this study captures varying types of NPOs’ ties embedded in social media and examines how each type correlates with stakeholders’ autonomous networks. The results suggest that each type of tie has a different role in autonomous networks. This study provides a nuanced understanding of diverse networks embedded in social media and sheds light on autonomous networks as distinctive virtual communities for NPOs during this era of transformation in collective action and social change, existing at the intersection of loose organizational coordination and individual autonomy.
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McNutt, John, Chao Guo, Lauri Goldkind, and Seongho An. "Technology in Nonprofit Organizations and Voluntary Action." Voluntaristics Review 3, no. 1 (May 18, 2018): 1–63. http://dx.doi.org/10.1163/24054933-12340020.
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Abstract Information and communication technologies (ICT) are major forces shaping our current age. ICT affects many areas of human existence and influences the both human wellbeing and human evil. The nonprofit sector is already heavily involved in technology both as a way to pursue its mission and as an influential factor in the evolution of the sector. This article examines how technology affects the sector and how the sector uses technology in its work. The article begins with a discussion of how the emerging information society will change the nonprofit sector. The sector that we know is grounded on our experience in the agrarian and industrial periods in the United States and Europe. We then explore how technology evolved in the sector. This is followed by an examination of technology and nonprofit organizational behavior. Technology changes the organizations that make use of its capacities. Next is a discussion of the types of technology that nonprofit organizations use. The final three sections deal with technology and social change, technology in nonprofit settings, and issues and trends. This article provides the reader with a current appreciation of the scholarly and professional literature on ICT in the nonprofit sector.
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Adams, Melissa B., and Melissa A. Johnson. "Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications." Journal of Public Interest Communications 4, no. 2 (December 21, 2020): 5. http://dx.doi.org/10.32473/jpic.v4.i2.p5.
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This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study findings, the authors argue that these nonprofits are using their websites in soft advocacy efforts to promote positive prototypes of the populations they serve to majority audiences and leverage the flexibility of social media for most of their digital advocacy efforts. This analysis applies acculturation theory to a study of digital social advocacy and extends the literature on nonprofit public relations and public interest communications.
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Zhigalina, Maria. "The Influence of Radical Environmentalists on Reputation and Communication Practices of Advocacy/Collaborative Nonprofits." Volume 2 2, no. 2019 (March 2019): 41–43. http://dx.doi.org/10.30658/icrcc.2019.12.
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The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact the success of such nonprofits.
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Mosley, Jennifer E. "Nonprofit Organizations’ Involvement in Participatory Processes: The Need for Democratic Accountability." Nonprofit Policy Forum 7, no. 1 (January 1, 2016): 77–83. http://dx.doi.org/10.1515/npf-2015-0038.
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AbstractParticipatory processes – defined as formal efforts to involve constituents in government decision-making – are an increasingly common tool adopted by public agencies and other elite decision making bodies in many developed nations. Unfortunately, although conceptualized as a way to incorporate lay citizens as stakeholders, participation in such processes takes time and expertise that many citizens do not have. As a result, nonprofit leaders are often invited to participate as a logistical shortcut for citizen involvement. This representation, albeit nonelected and unaccountable, is an increasingly important way vulnerable groups are represented and a key aspect of many nonprofit organizations’ advocacy involvement. It is important to ask, then, how well nonprofits do when attempting to represent specific claimed constituents. It is likely their success varies greatly. While many organizations work to engage constituents in democratic ways – including ongoing outreach and communication strategies, establishing participatory mechanisms within their own organizations, and soliciting resident feedback – other nonprofits do not. Based on the authors’ collaborative research, his brief identifies four specific policy proposals that may help facilitate the inclusionary goals of participatory processes, promote democratic accountability among nonprofit representatives, and make sure the needs of vulnerable citizens are met.
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Remund, David L., and Brooke W. McKeever. "Forging effective corporate/nonprofit partnerships for CSR programs." Journal of Communication Management 22, no. 3 (August 6, 2018): 309–26. http://dx.doi.org/10.1108/jcom-08-2017-0084.
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Purpose The purpose of this paper is to examine how corporate and nonprofit leaders partner on public relations for corporate social responsibility (CSR) programs. Design/methodology/approach Through semi-structured interviews across the USA, and stretching into Europe and South America, leaders (n=24) from US-based corporations top-ranked for corporate citizenship, and the nonprofit organizations with which they have developed CSR programs, shared insights and best practices. Findings Corporate and nonprofit leaders who collaborate on CSR programs spoke independently about several essential shared values, including community-focused collaboration, fiscal responsibility, and strategic alignment. How they described their CSR partnerships reflects a mutual commitment to a distributed leadership model, which involves the need to span organizational boundaries, share unique expertise across levels and roles, and sustain long-term relationships. Consistent with prior research, this study also suggests that communication leaders in both corporations and nonprofit organizations leverage transactional (process-focused) and transformational (people-focused) leadership styles, as they work to build and foster these long-term partnerships. Research limitations/implications The findings pinpoint how principles of the distributed leadership model come to life across CSR partnerships and contribute to the success of such partnerships. Corporations and their nonprofit partners must mutually focus on spanning, sharing, and sustaining as they build programs together. These shared principles exemplify a distributed leadership model and help define what CSR partnership truly means. Originality/value This study looks at CSR programs beyond just the perspective of the corporation and the public, taking into account the critical role the nonprofit organization plays as a partner in some CSR programming, and within a distributed leadership model.
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Benson, Rodney. "Can foundations solve the journalism crisis?" Journalism 19, no. 8 (August 31, 2017): 1059–77. http://dx.doi.org/10.1177/1464884917724612.
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In the context of the ongoing financial crisis in U.S. professional journalism, philanthropic foundation-supported nonprofits are increasingly proposed as a solution to the under-provision of civic-oriented news production. Drawing on an analysis of the social composition of boards of directors and interviews with foundation officials and nonprofit journalists, this article examines both the civic contributions and limitations of foundation-supported nonprofit news organizations. Foundations are shown to place many nonprofits in a Catch-22 because of competing demands to achieve both economic “sustainability” and civic “impact,” ultimately creating pressures to reproduce dominant commercial media news practices or orient news primarily for small, elite audiences. Further, media organizations dependent on foundation project-based funding risk being captured by foundation agendas and thus less able to investigate the issues they deem most important. Reforms encouraging more long-term, no-strings-attached funding by foundations, along with development of small donor and public funding, could help nonprofits overcome their current limitations.
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Wachhaus, PhD, Aaron. "Bootstrapping disaster: The challenge of growing and maintaining a cross-sector collaborative network." Journal of Emergency Management 14, no. 6 (November 1, 2016): 397. http://dx.doi.org/10.5055/jem.2016.0304.
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This article examines the interaction of nonprofit and private actors with the traditional bureaucratic structures of government in central Pennsylvania's recovery from hurricane Irene and tropical storm Lee. That effort relied heavily on private and nonprofit organizations as drivers of the response and recovery. The author maps the organizations involved in the recovery effort and explores the impact of the recovery effort on those organizations. A social network analysis was conducted and complemented with follow-up interviews with key actors. The network analysis reveals weak communication between sectors and a reliance on nonprofits to deliver services; interviews uncover the challenges of intersectoral collaboration. The author addresses the successes and limitations of the means by which a network of nonprofit efforts were coordinated with federal and state relief efforts and draw lessons for improving future practices. The author finds that this case deviates from theory in several ways that complicated community response and recovery. In particular, the challenges of developing and maintaining a recovery network while simultaneously delivering services placed great strain on several organizations, as well as on the fledgling network as a whole.
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Cho, Moonhee, Tiffany Schweickart, and Abigail Haase. "Public engagement with nonprofit organizations on Facebook." Public Relations Review 40, no. 3 (September 2014): 565–67. http://dx.doi.org/10.1016/j.pubrev.2014.01.008.
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Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (January 10, 2001): 179–84. http://dx.doi.org/10.1300/j054v09n01_11.
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Vedel, Isabelle, Jui Ramaprasad, and Liette Lapointe. "Social Media Strategies for Health Promotion by Nonprofit Organizations: Multiple Case Study Design." Journal of Medical Internet Research 22, no. 4 (April 6, 2020): e15586. http://dx.doi.org/10.2196/15586.
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Background Nonprofit organizations have always played an important role in health promotion. Social media is widely used in health promotion efforts. However, there is a lack of evidence on how decisions regarding the use of social media are undertaken by nonprofit organizations that want to increase their impact in terms of health promotion. Objective The aim of this study was to understand why and how nonprofit health care organizations put forth social media strategies to achieve health promotion goals. Methods A multiple case study design, using in-depth interviews and a content analysis of each social media strategy, was employed to analyze the use of social media tools by six North American nonprofit organizations dedicated to cancer prevention and management. Results The resulting process model demonstrates how social media strategies are enacted by nonprofit organizations to achieve health promotion goals. They put forth three types of social media strategies relative to their use of existing information and communication technologies (ICT)—replicate, transform, or innovate—each affecting the content, format, and delivery of the message differently. Organizations make sense of the social media innovation in complementarity with existing ICT. Conclusions For nonprofit organizations, implementing a social media strategy can help achieve health promotion goals. The process of social media strategy implementation could benefit from understanding the rationale, the opportunities, the challenges, and the potentially complementary role of existing ICT strategies.
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Maxwell, Sarah P., and Julia L. Carboni. "Civic Engagement through Social Media." International Journal of Public Administration in the Digital Age 4, no. 1 (January 2017): 35–48. http://dx.doi.org/10.4018/ijpada.2017010103.
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Civic engagement through social media is a strategy employed by nonprofits typically using one-way targeted information dissemination to stakeholder groups. Improving the quality of communities and ameliorating social problems sustain nonprofit foundation missions, suggesting that two-way dialogic communication inspiring action is preferable for effective civic engagement over one-way communication. Using Facebook content analyses for three types of foundations—community, corporate, and independent grant making foundations—the authors employ a Relationship Management Theory (RMT) approach to assess effective civic engagement. RMT emphasizes the organization's dynamic interactions with stakeholder publics (Ledingham, 2003). The authors code posts according to whether they ask stakeholders to act (e.g. - asking users to respond to a question or share information). Using a quantitative modeling approach, they determine whether posts requesting stakeholder action are more likely to result in stakeholder engagement with posts. They examine type of post- status updates, external links, and multimedia- to determine whether type of post is also related to civic engagement. Facebook data for 300 randomly sampled high asset-foundations were accessed using a social media analytics program. Overall, the authors find that private and corporate foundations are more likely to use social media on average. However, community foundations are more likely to use social media as a call to action. This study informs foundations and the larger nonprofit community on how to apply such techniques to their own organizations for continuous improvement in supporting their missions and civic engagement goals. This study is also germane to other types of nonprofit and public organizations seeking to increase stakeholder engagement with social media platforms.
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Olinski, Marian, and Piotr Szamrowski. "Stewardship Concept Utilization on the Websites of Polish Public Benefit Organizations." Romanian Journal of Communication and Public Relations 22, no. 2 (July 1, 2020): 91. http://dx.doi.org/10.21018/rjcpr.2020.2.302.
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This paper aims to identify the significance of using the stewardship concept in a specific type of Polish nonprofit organization, i.e. the Public Benefit Organization (PBO). The subject of the research were the websites of the Polish Public Benefit Organizations, and the purpose was to determine the level of implementation of stewardship strategies. Having PBO status involves the possibility of using certain privileges such as the right to receive 1% of personal income tax. However, this requires from the organization the ability to acquire and maintain relations with stakeholders (including donors). The current study applies content analysis to scrutinize the relationship between implementation of the stewardship concept on their websites and certain features that characterize organizations (e.g., their size, type of business, total revenue, etc.). The stewardship concept seems to be a particularly valuable construct in the public relations process, by explicitly emphasizing the need for the cultivation of an everlasting relationship with stakeholders. Therefore, this article explores the degree of application of the stewardship concept in Polish public benefit organizations, as well as the dependence between specific features of these organizations and the intensity of the stewardship concept application. The results have revealed a statistical relationship between the size of a PBO and the implementation of the stewardship concept (the size was identified by the level of total annual revenue, receiving 1% of personal income tax and the number of employees). However, the research suggests that the type of PBO activity does not affect the implementation of the stewardship concept.
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Schaefer, Zachary A., and Owen H. Lynch. "Negotiating organizational future: symbolic struggles in a fiscal crisis." Journal of Organizational Ethnography 4, no. 3 (October 12, 2015): 281–305. http://dx.doi.org/10.1108/joe-07-2014-0017.
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Purpose – The authors use concepts from the “communication constitutes organizations” (CCO) literature in combination with Cooren’s (2010, 2012) ventriloquism to demonstrate the symbolic uses of texts and shifting interpretations of authority during a negotiation regarding the future of a nonprofit educational institution. The two sides negotiating over how to resolve a fiscal crisis struggled to achieve legitimacy through competing institutional logics, and this paper captures this process through a detailed account. The paper aims to discuss these issues. Design/methodology/approach – This study emerged from a multi-year full immersion ethnography undertaken by the second author, who spent over 5,000 hours as a participant observer at the organization. The quotes and observations come form field notes taken during this time. Findings – Communication constitutes the nonprofit institution through two communication flows – self-structuring processes and institutional positioning – and these flows symbolically and materially unified the opposing negotiation parties during the negotiation process as each side struggled to gain legitimacy through competing institutional logics. The process of ventriloquism was the mechanism through which different actors and texts negotiated their levels of authority. Practical implications – This case demonstrates how oppositional groups used and viewed texts throughout a negotiation process, revealing the agency, authority, legitimacy, and symbolic power of texts. This case also highlights the political struggle between institutional logics backed by financial models and professional logics backed by traditional organizational values. Originality/value – At a material level, this case is a detailed examination of organizational members navigating the negotiation process during a fiscal crisis, but on a symbolic level this case demonstrates the communicative means through which oppositional groups negotiate core organizational values, and whether past values can lead organizations to a sustainable future. The observational depth of this case study was only possible through long term, full immersion ethnography, and this depth provides clarity to abstract concepts from CCO, ventriloquism, and institutional theory.
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Kuzmina, A. M. "Modern Marketing and Involvement of the Audience of Non-Profit Organizations in Communication in Social Networks." Economics and Management 26, no. 12 (February 10, 2021): 1349–54. http://dx.doi.org/10.35854/1998-1627-2020-12-1349-1354.
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Aim. The presented study aims to describe the process of involving the target audience of nonprofit organizations in communication in social networks from the perspective of modern marketing goals.Tasks. The author conceptualizes the notions of “involvement” and “engagement” as mechanisms of marketing communications; determines the range of methods and tools used by non-profit organizations in their marketing practices to enhance the engagement of the target audience in communication in social networks; assesses the degree of engagement of the target audience of nonprofit organizations (NPOs) in social networks in the context of industry-specific features and the NPO’s location in order to analyze efforts aimed at involving the audience in communication in social networks through the example of non-profit organizations in the city of Perm.Methods. In modern marketing theory, the shift of the marketing paradigm towards continuous interaction between companies and customers at each stage of their contact with the organization appears imminent. It becomes necessary to maintain a certain level of customer engagement in communication as a cognitive and behavioral construct of the communication process. In this regard, the methodological basis of the study is determined by cognitive and behavioral approaches as key theoretical constructs in the representation of the phenomenon of involvement of the target audience in the communication process.Results. Marketing tools for involving the target audience of non-profit organizations in communication in social networks at each stage of the customer journey are identified; the degree of involvement of the target audience in communication with Perm’s socially oriented non-profit organizations (SO NPOs) in such social networks as VKontakte and Instagram is characterized from the perspective of consolidating the scientific view on the specifics of marketing goals for promoting organizations in the non-profit sector. The author substantiates the need for a systematic diagnosis of the conditions that determine the degree of the audience’s engagement in communication in social networks from the perspective of marketing goals for attracting public attention to the activities of civil institutions.Conclusions. The features of communication with the target audience on social network platforms in the marketing practice of promotion are identified with allowance for the industry-specific features of non-governmental non-profit organizations and their location. It is established that higher engagement of the target audience in communication in social networks is characterized by consistency in information placement; broad coverage of the community audience in a social network, which is estimated by the number of subscribers; posts being viewed by a great number of people, far exceeding the number of subscribers; many likes on community posts; presence of comments and reposts; a link from the social network to the official website of the SO NPO; attraction and use of user content in the community; horizontal connections within the community, networking.
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Kang, Seok, and Hanna E. Norton. "Nonprofit organizations’ use of the World Wide Web: are they sufficiently fulfilling organizational goals?" Public Relations Review 30, no. 3 (September 2004): 279–84. http://dx.doi.org/10.1016/j.pubrev.2004.04.002.
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Ferrucci, Patrick, and Kathleen I. Alaimo. "Escaping the news desert: Nonprofit news and open-system journalism organizations." Journalism 21, no. 4 (November 5, 2019): 489–506. http://dx.doi.org/10.1177/1464884919886437.
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This case study examines the social institutional influence on how a nonprofit community newspaper conducts newswork. Utilizing both in-depth interviews and participant observation, the data illustrate how the government, the audience, donors and advertising impact news construction processes. The results are analyzed through both management and media sociology theories. Finally, the authors elucidate how nonprofit news organizations can optimally operate as an open-system (or organism), allowing for all peripheral social institutions to impact newswork without losing any autonomy over the journalism.
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Arlikatti, Sudha, Hassan A. Taibah, and Simon A. Andrew. "How do you warn them if they speak only Spanish? Challenges for organizations in communicating risk to Colonias residents in Texas, USA." Disaster Prevention and Management 23, no. 5 (October 28, 2014): 533–50. http://dx.doi.org/10.1108/dpm-02-2014-0022.
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Purpose – The purpose of this paper is to examine the information channels used by public and nonprofit organizations to communicate disaster risk information to Colonias residents in Hidalgo County, Texas. It seeks to find creative and proactive solutions for organizations to improve risk education to these constituents. Design/methodology/approach – Initially a snowball sampling technique was used to conduct six face-to-face interviews. This was followed by an online survey sent to 64 reputational referrals, of which 23 completed the survey, generating a response rate of 34 percent. A comparative analysis between public and nonprofit organizations and the Fischer's exact test were employed to analyze the data. Findings – Channel preferences for providing risk information varied with public organizations using the television (TV) and the nonprofit organizations using bilingual staff for outreach. The television, radio, public events, and bilingual staff were considered to be the most effective while social media (Facebook, Twitter, and city web sites) was not considered at all by both groups. Lack of funding and staffing problems were identified as the primary challenges. Research limitations/implications – One limitation is that the paper focusses on organizations serving Spanish speakers in the Texas Colonias. Future research needs to investigate how other localities at border sites where culturally and linguistically diverse groups might reside, receive and understand risk information. The role of cross-national organizations in creating internationally coordinated plans for disaster communication should also be explored. Originality/value – It highlights the challenges faced by organizations in communicating risk, especially in border communities where culturally and linguistically diverse groups reside.
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Miller-Stevens, Katrina, and Matthew J. Gable. "Lobbying in the Virtual World: Perceptions in the Nonprofit Sector." Nonprofit Policy Forum 4, no. 1 (May 21, 2013): 47–63. http://dx.doi.org/10.1515/npf-2012-0002.
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AbstractElectronic lobbying efforts have become an essential, yet profoundly underutilized strategy of nonprofit organizations to advance the representation of the underserved in policymaking. Through a survey and interviews of leaders and staff members in state nonprofit associations that are members of the National Council of Nonprofits, this study examines the use and perceived effectiveness of nonprofit electronic lobbying activities and the communication channels employed for this purpose, in addition to exploring social crises and technological barriers potentially limiting nonprofit adoption of these activities. The study concludes that state nonprofit associations actively utilize email as an electronic lobbying activity to reach policymakers, but the activity is rarely employed to disseminate information to the general public. Social media methods such as blogging and social networking sites are used less frequently, but they are often perceived as being highly effective as a grassroots lobbying activity.
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Sparviero, Sergio. "Hybrids Before Nonprofits: Key Challenges, Institutional Logics, and Normative Rules of Behavior of News Media Dedicated to Social Welfare." Journalism & Mass Communication Quarterly 97, no. 3 (July 29, 2020): 790–810. http://dx.doi.org/10.1177/1077699020932564.
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This article proposes comparing nonprofit news organizations that prioritize social welfare goals with the hybrid organizational form that mixes the institutional logics of charities and business enterprises: the Social Enterprise. The institutional logic comprises organizing templates, patterns of actions and values. These Social News Enterprises (SNEs) are analyzed as hybrids mixing the institutional logics of commercial, public, and alternative news media. Financed by donations and the revenue from services, SNEs engage in public, investigative, and explanatory journalism. Normative behavioral principles of SNEs are used to compare the impact-based model of ProPublica with the growth-focused model of The Texas Tribune.
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Wilson, Christopher. "How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making." Journal of Communication Management 20, no. 3 (August 1, 2016): 215–31. http://dx.doi.org/10.1108/jcom-07-2015-0058.
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Purpose – The purpose of this paper is to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in organization-level decision making. Research in this area has largely focussed on the relationship between practitioner roles and decision-making inclusion. Design/methodology/approach – The population of interest was dominant coalition members of for-profit, government, and nonprofit organizations in the USA. Data were collected through a national survey to a nonrandom sample of 201 dominant coalition members. Findings – Results indicate that dominant coalition members’ values of organizational openness to the environment and perceived substantive autonomy of the organization positively predicted perceptions of public relations participation in organizational decision making. Perceived manager role potential of the public relations department also had significant predictive power. Originality/value – While research has focussed primarily on the characteristics that public relations practitioners can develop to earn a seat at the management table, little is known about the characteristics of dominant coalition members that influence whether or not a seat is made available or the degree to which public relations is perceived to participate in decision making.
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Harrison, Virginia. "“It’s a delicate dance”: understanding CSR relationships from the nonprofit perspective." Journal of Communication Management 23, no. 2 (May 7, 2019): 142–58. http://dx.doi.org/10.1108/jcom-10-2018-0100.
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Purpose The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment. Design/methodology/approach In-depth interviews with corporate relations officers from public research universities across the USA were conducted. Qualitative coding procedures from Lindlof and Taylor (2019) were employed to analyze transcript data. Findings Three main factors have contributed to a rapidly evolving climate for corporate partnerships: CSR partnerships help universities build their reputations rather than endowments; feature new preferences in communication-based stewardship practices; and raise questions about university autonomy and authority. Research limitations/implications New interpretations of interdependent relationships and stewardship may be needed to explain new corporate funding models, while threats to nonprofit organizational authority and autonomy may be growing. Practical implications Nonprofit practitioners may better understand how to position their organizations as more attractive to corporations while learning how to advocate for mutual benefits. They may also benefit from a new understanding of corporate stewardship. Originality/value While previous research has documented detrimental effects to nonprofits in CSR partnerships, higher education fundraisers in this study detail their struggles with new models of measuring success, new expectations for stewarding corporate partners and perceived threats to autonomy. Their voices add to a fuller understanding of rapidly evolving relationship management practices in higher education.
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Shin, Kwang-yong, Fa-quan Ge, and Peng-fei Qin. "Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO)." Asia Pacific Journal of Innovation and Entrepreneurship 11, no. 1 (April 3, 2017): 90–107. http://dx.doi.org/10.1108/apjie-04-2017-019.
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Purpose Research about the modern mutually beneficial nonprofit organizations (MBNPOs) has great value because of the increasingly important role that the MBNPO plays in society. The establishment and management of MBNPOs are critical for its development. Design/methodology/approach Integrated marketing communications (IMC) theory is applied to the research on establishment and management innovation. The establishment of MBNPOs needs four sequential steps: identifying the target group, providing services to meet the demand of stakeholders, designing appropriate communication tactics and deploying proper organizational structure to accomplish efficient communication. Findings Three types of approach enable traditional enterprises to transform into MBNPOs: product innovation, operational innovation and synergetic development. The application of IMC theory accomplishes management innovation of MBNPOs in three aspects: leading market-orientation specific to stakeholder-orientation, making management innovation systematic in MBNPOs and clarifying targets of management innovation in MBNPOs. Originality/value This is one of the first examinations of establishment path and management innovation of MBNPO based on IMC theory.
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Park, Sun-Young. "Celebrity Endorsement for Nonprofit Organizations: The Role of Experience-based Fit between Celebrity and Cause." International Business Research 10, no. 1 (November 18, 2016): 8. http://dx.doi.org/10.5539/ibr.v10n1p8.
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Although using celebrities to raise awareness and funds for social causes is a popular technique these days, little research has offered a theoretical explanation for the effects of a celebrity’s personal values on socially oriented communications. This paper, therefore, aims to investigate the role of celebrity experience with a cause, as well as the celebrity endorser’s association with the not-for-profit organizations, in determining the effectiveness of the celebrity’s endorsement of the cause. Results reveal that a celebrity’s personal experience with the endorsed cause positively influences consumers’ perceived congruence between the celebrity and the cause, attributions of the celebrity altruistic motives for the endorsement, perceptions of the celebrity credibility, and attitudes toward the celebrity and the nonprofit organization. Additionally, a celebrity associated with an organization as a founder compared to a spokesperson appears to yield more favorable perceptions of celebrity credibility and attitudes toward the celebrity and the organization. Finally, interesting interaction effects between the celebrity-cause fit and the celebrity’s association with the nonprofit organization emerged. Findings of the present study provide insights into the potential benefits and liabilities of using a celebrity to promote a social cause in the nonprofit sector.
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Tuneva, Marin. "Nonprofit Marketing: Does Strategic Planning Help?" Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 12, no. 2 (November 3, 2020): 96–104. http://dx.doi.org/10.32015/jibm.2020.12.2.10.96-104.
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This article generally discusses the role of marketing strategies in promoting the nonprofit civil society sector in its efforts to reach and engage the audiences. Many non-profit organizations consider the use of tactical marketing strategy as useful and essential. The success of the non-profit sector is related to the wider environment in which it operates, such as the political, economic, socio-cultural and technological. Therefore, a carefully designed marketing strategy can help the non-profit sector properly address the needs of the different target groups. The purpose of this paper is to explore ways in which marketing ideas and strategies are created and implemented in the non-profit civil society organizations and the tools used to achieve its mission. Part of this process is to determine how management in nonprofits views marketing, as well as the challenges and opportunities associated with marketing efforts. In-depth interviews were conducted with leading representatives of civil society organizations working in the field of media and journalism, and the results were processed with the Atlas.ti software. Analysis of secondary data, including findings from past research, documents, and different publications, is also used to elaborate the research problem.The article notes that although there is an understanding in civil society organizations of the importance of strategic communication in marketing, it is not implemented enough due to lack of human resources and finances. The article discusses in detail the consequences of these findings.
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Powers, Elia, and Ronald A. Yaros. "Cultivating support for nonprofit news organizations: commitment, trust and donating audiences." Journal of Communication Management 17, no. 2 (May 3, 2013): 157–70. http://dx.doi.org/10.1108/13632541311318756.
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Combes-Joret, Monique, and Laëtitia Lethielleux. "The features and management of identity threats within a nonprofit organization." Society and Business Review 14, no. 1 (February 11, 2019): 43–62. http://dx.doi.org/10.1108/sbr-10-2017-0080.
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Purpose After eight years of reforms, the French Red Cross (FRC) changed status from humanitarian association to nonprofit organization (NPO). This in-depth study of the organization’s recent past (2005-2013) aims to highlight several identity threats linked to the ongoing process of organizational rationalization and managerialization. The main contribution of this paper is based on the responses provided by this NPO to deal with it. Design/methodology/approach This communication has been produced as part of a three-year research contract (2010-2013) for the FRC. A total of 39 semi-structured interviews conducted between February and June 2013, participatory observation and documentary study. Of the 39 interviews, 29 were usable, and these were analyzed using ALCESTE software. This software enabled the authors to quantify and extract the strongest signifying structures. Findings The “Red Cross” meta-identity has so far enabled FRC to change its identity, not without difficulty, but without major organizational crises. In this case, the results confirm the Ravasi at Schultz model (2006) by underlining the difficulty to create a “giving sense process.” At managerial level, the choice of “self-regulated” professionalization seems to have made the most impact in changing the members’ identity understanding. In response to the threat of the fragmentation of social links, the implementation of an important internal communication policy around the idea of a “community of actors” has not had the expected results. Research limitations/implications This study is based on a unique case with unusual dimensions (18,025 employees and 56,136 volunteers). Practical implications The example of the FRC is indicative of what happens in the nonprofit sector. The answers provided by this extraordinary association may inspire other organizations facing an identity crisis. Originality/value This paper reveals two major contributions. First, it validates the appropriateness of the Ravasi and Schultz model (2006) for the study of identity change in social enterprises. Second, it assists managers through its analysis of the appropriateness of procedures and tools used to support identity change. From an international perspective, this paper also contributes by describing the evolution of NPOs in the French context.
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Strang, Kenneth David. "Strategic analysis of CSF’s for not-for-profit organizations." Measuring Business Excellence 22, no. 1 (March 19, 2018): 42–63. http://dx.doi.org/10.1108/mbe-07-2016-0035.
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PurposeThe purpose of this study is to analyze how strategic planning is used as critical success factors (CSF’s) in not-for-profit (NFP) organizations. This was because many nonprofits had to innovate their operations owing to the global fiscal crises, the continuing international economic instability, natural disasters or the increasing man-made worldwide terrorism. Additionally, the objective is to identify what successful nonprofit organizations actually do to remain effective at the national association level of analysis. Design/methodology/approachA constructivist research design ideology is applied (in contrast to the customary positivist philosophy to collect quantitative). The literature is critically reviewed to identify NFP CSF’s and terms such as capacity building. NFP institutions are theoretically sampled using US-based retrospective data to identify practitioner CSF activities. Applying a constructivist research design ideology, the theoretical CSF’s from the literature review are compared to practitioner activities. Representatives of NFP organizations are invited to participate in a strategic planning exercise to identify the most important CSF’s from the literature and practice that would be needed in the future. FindingsSeven of the nine United Nations NFP capacity building CSF’s are similar to NFP nine practitioner best practices. In comparison to the general literature, NFP practitioners applied leadership, strategic planning, innovation, documented procedures/training, human/technology resource management, financial management, accountability practices, ethical standards with professional communications policies, collaborative fundraising and marketing initiatives along with performance success evaluations. Research limitations/implicationsThe sample was drawn theoretically from 44 nonprofit state-centered institutions in the USA. Although statistically the results pertain strictly to US-based nonprofits, the principles should generalize to other countries as revealed by the similarity with United Nations innovation and strategic planning recommendations. Originality/valueThe authors applied a strategic planning exercise with the 44 participants at their recommendations to prioritize the CSF’s. The result was an innovative SWOT-TOWS diagram that summarized how the nine CSF’s were prioritized and grouped into the three categories of market performance, ethical responsibility and human resources.
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Spears, Lee A. "Persuasive Techniques Used in Fundraising Messages." Journal of Technical Writing and Communication 32, no. 3 (July 2002): 245–65. http://dx.doi.org/10.2190/be4v-qjnc-q97h-dfxn.
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Based on an analysis of 63 fundraising packages representing 46 nonprofit organizations, as well as research in trade journals and other secondary sources, this study discusses a variety of persuasive techniques used in fundraising messages to accomplish their missions. The fundraising package consists of the carrier envelope, the fundraising letter, the reply form, the reply envelope, and optional enclosures such as brochures, small gifts for the reader, and surveys to complete. These parts work together to perform the following tasks: 1) persuade recipients to open the envelope and read the letter; 2) convince readers a serious but not unsolvable problem exists; 3) make readers want to help solve the problem; 4) convince readers they can help by giving to the appealing organization; 5) tell readers what the organization needs them to do; and 6) make it easy to comply.
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Schwarz, Andreas, and Franziska Pforr. "The crisis communication preparedness of nonprofit organizations: The case of German interest groups." Public Relations Review 37, no. 1 (March 2011): 68–70. http://dx.doi.org/10.1016/j.pubrev.2010.10.002.
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Alexander, Victoria D., Grant Blank, and Scott A. Hale. "Digital traces of distinction? Popular orientation and user-engagement with status hierarchies in TripAdvisor reviews of cultural organizations." New Media & Society 20, no. 11 (April 26, 2018): 4218–36. http://dx.doi.org/10.1177/1461444818769448.
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Cultural organizations are categorized by cultural products (high or popular culture) and by organizational form (nonprofit or commercial). In sociology, these classifications are understood predominantly through a Bourdieusian lens, which links cultural consumption to habitus and a class-based struggle for distinction. However, people’s engagement with institutionalized cultural classifications may be expressed differently on the Internet, where a culture of hierarchy-free equality is (sometimes) idealized. Using digital trace data from a representative sample of 280 user-generated reviews of four London cultural organizations, we find that reviewers are concerned with practical issues over cultural content, displaying a popular orientation to cultural consumption (an “audience-focus” or an “embodied” approach). A very small minority of reviewers claim status honor on a variety of bases, including symbolic mastery of traditional cultural capital. Overall, we find an online space in the cultural sphere in which cultural hierarchies are not relevant.
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Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (January 10, 2001): 157–68. http://dx.doi.org/10.1300/j054v09n01_09.
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Carroll, Deborah A. "Editor’s Introduction: Highlighting Strategies of the Nonprofit Sector." Journal of Public and Nonprofit Affairs 7, no. 2 (August 1, 2021): 169–72. http://dx.doi.org/10.20899/jpna.7.2.169-172.
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In this new issue of Journal of Public and Nonprofit Affairs, we offer a collection of Research Articles focused on the nature and implications of nonprofit higher education programs, the communication strategies and evidence-based information used by different types of organizations in the nonprofit sector, and the volunteering behaviors of nonprofit association members. Our Social Equity Section article highlights the important issue of re-entry and reintegration programs for ex-offenders to reduce recidivism and provide greater access to opportunity. Finally, we offer two Book Reviews related to these topics of important recent work focusing on higher education programs in public administration and advancing social equity.