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Journal articles on the topic 'Nonprofit organizations Nonprofit organizations Communication in organizations'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

Fuller, Ryan P., and Antonio La Sala. "Crisis Communication Preparedness Practices Among U.S. Charitable Organizations: Results From a National Survey." SAGE Open 11, no. 2 (2021): 215824402110145. http://dx.doi.org/10.1177/21582440211014516.

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Organizations should prepare for crises, through identifying crisis concerns, having written crisis communication plans, and designating teams for crisis planning and response, for example. Nonprofit organizations, which represent an important sector of U.S. society, are no different in needing to prepare, but to date, a review of their crisis communication preparedness is lacking. Therefore, a national online survey of 2,005 U.S. charitable organizations was administered to determine nonprofit organizations’ adoption of an anticipatory perspective of crisis management. The anticipatory perspe

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Haupt, Brittany, and Lauren Azevedo. "Crisis communication planning and nonprofit organizations." Disaster Prevention and Management: An International Journal 30, no. 2 (2021): 163–78. http://dx.doi.org/10.1108/dpm-06-2020-0197.

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PurposeThe purpose of this paper is to discuss the evolution of crisis communication and management along with its inclusion into the field and practice of emergency management. This paper also discusses the inclusion of nonprofit organizations and the need for these organizations to engage in crisis communication planning and strategy creation to address the diverse and numerous crises that nonprofits are at risk of experiencing.Design/methodology/approachThis paper utilizes a systematic literature review of crisis communication planning tools and resources focused on nonprofit organizations

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Chen, Feifei. "Leveraging interactive social media communication for organizational success." Corporate Communications: An International Journal 24, no. 1 (2019): 143–61. http://dx.doi.org/10.1108/ccij-10-2018-0103.

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Purpose The purpose of this paper is to examine how microblog communication enabled a new form of hybrid net-roots third-sector organization that rely heavily on the internet to achieve multiple organizational successes in civil society, social movement and service providing in China, where the government holds predominating power over the third sector. Design/methodology/approach A qualitative inductive analysis was conducted to analyze two successful organizations’ Sina tweets sent from their Weibo debuts to the dates when they achieved their first milestone successes. In the analysis, the a

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Riforgiate, Sarah E., and Michael W. Kramer. "The Nonprofit Assimilation Process and Work-Life Balance." Sustainability 13, no. 11 (2021): 5993. http://dx.doi.org/10.3390/su13115993.

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Nonprofit organizations are a context where workers’ passion and commitment to their work may make it more difficult to negotiate between professional work and private life demands. Challenges in navigating work and life are important issues for individual sustainability and influence organizational sustainability in terms of retention and organizational commitment. As new employees join an organization, they are socialized into the rhythm and norms of the workplace; therefore, early employment provides an important juncture to study how new employees come to understand work-life expectations.

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Word, Jessica, and Sung Min Park. "The new public service? Empirical research on job choice motivation in the nonprofit sector." Personnel Review 44, no. 1 (2015): 91–118. http://dx.doi.org/10.1108/pr-07-2012-0120.

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Purpose – The purpose of this paper is to examine the factors influencing the decision of managers to work in the nonprofit sector and how these choices are shaped by intrinsic and extrinsic motivations. Additionally, this research examines the impact of job choice motivation on social, community and professional outcomes and the unique characteristics of managers in the nonprofit sector. Design/methodology/approach – This research employed data from the National Administrative Studies Project (NASP-III) survey, which measured the mid- and upper-level managers working in nonprofit organization

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McAllum, Kirstie. "Volunteers as Boundary Workers: Negotiating Tensions Between Volunteerism and Professionalism in Nonprofit Organizations." Management Communication Quarterly 32, no. 4 (2018): 534–64. http://dx.doi.org/10.1177/0893318918792094.

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This article employs a boundary work framework to analyze how volunteers from two nonprofit human services organizations navigated the tensions between volunteerism and professionalism. Based on interview data and analysis of organizational documents, the study found that volunteers at the first organization, fundraisers for child health promotion and parent education, dichotomized volunteerism and professionalism as incompatible social systems with divergent objectives, practices, and tools. Volunteers at the second organization, which provides emergency ambulance services, engaged in constan

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Murphy, PhD, Haley, and Jason Pudlo, PhD Candidate. "Bridging cultures: Nonprofit, church, and emergency management agency collaboration after the May 2013 Oklahoma tornado outbreak." Journal of Emergency Management 15, no. 3 (2017): 157. http://dx.doi.org/10.5055/jem.2017.0325.

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Community-based organizations, such as nonprofit organizations (NPOs) and churches, play an important role in helping individuals and communities bounce back after a disaster. The nature of disasters requires organizations across sectors to partner together to provide recovery services; however, collaboration is difficult even in times of stability and requires trust and communication to be built through prior collaborative relationships. These prior relationships rarely exist between the majority of the nonprofit sector, churches, and existing emergency management structures. Furthermore, the

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Formentin, Melanie, and Denise Bortree. "Giving from the heart: exploring how ethics of care emerges in corporate social responsibility." Journal of Communication Management 23, no. 1 (2019): 2–17. http://dx.doi.org/10.1108/jcom-09-2018-0083.

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PurposeThe purpose of this paper is to examine philanthropic partnerships between donor organizations and nonprofits and how ethics of care may play an important role in the quality of relationship between the partners.Design/methodology/approachIn total, 29 in-depth interviews were conducted with communications professionals at nonprofit organizations to understand how their partnerships with national sport organizations benefited their organizations and how characteristics of the sport organizations’ communication and behavior have consequence for their partners.FindingsThe four dimensions o

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Millesen, Judith L., and Joanne G. Carman. "Building Capacity in Nonprofit Boards: Learning from Board Self-Assessments." Journal of Public and Nonprofit Affairs 5, no. 1 (2019): 74. http://dx.doi.org/10.20899/jpna.5.1.74-94.

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Boards of directors of nonprofit charitable organizations have long been responsible for serving essential purposes and performing critical agency functions. Given these responsibilities, it seems reasonable to expect that a periodic review of a board’s capacity to effectively govern a nonprofit charitable organization be conducted. Using data collected from 800 individuals serving as board members of 42 different performing arts nonprofits, this study reports on board member evaluations of their individual and collective participation in the governance process through a self-assessment undert

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Mosley, Jennifer E. "Nonprofit Organizations’ Involvement in Participatory Processes: The Need for Democratic Accountability." Nonprofit Policy Forum 7, no. 1 (2016): 77–83. http://dx.doi.org/10.1515/npf-2015-0038.

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AbstractParticipatory processes – defined as formal efforts to involve constituents in government decision-making – are an increasingly common tool adopted by public agencies and other elite decision making bodies in many developed nations. Unfortunately, although conceptualized as a way to incorporate lay citizens as stakeholders, participation in such processes takes time and expertise that many citizens do not have. As a result, nonprofit leaders are often invited to participate as a logistical shortcut for citizen involvement. This representation, albeit nonelected and unaccountable, is an

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Saeed, Saqib, and Safia Shabbir. "Website Usability Analysis of Non Profit Organizations." International Journal of Public Administration in the Digital Age 1, no. 4 (2014): 70–83. http://dx.doi.org/10.4018/ijpada.2014100105.

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Nonprofit organizations are an important pillar of any society, which specifically serve under privileged sections of society. Modern Information and communication technologies have huge potential to benefit the working processes of such organizations but deploying software application in such settings is quite challenging. These challenges emerge due to shortage of skilled employees, limited funds and weak organizational structures. In order to further understand the technological implications in such settings this paper explores the websites of different nonprofit organizations of Pakistan t

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García-Orosa, Berta, and Sara Pérez-Seijo. "The Use of 360° Video by International Humanitarian Aid Organizations to Spread Social Messages and Increase Engagement." VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 31, no. 6 (2020): 1311–29. http://dx.doi.org/10.1007/s11266-020-00280-z.

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AbstractThe article analyses 360° video production in international humanitarian aid nonprofit organizations from 2015 to 2019 as 360° video storytelling is one of the latest innovations in organizational digital communication. Through a content analysis and interviews, a specific use of the 360° video format for particular issues or campaigns in order to bring a distant reality to the organization’s audience has been detected. Thus, putting the users in the shoes of “the other” seems to be the objective pursued. NGOs may soon begin to understand long-term interactivity and engagement not just

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McNutt, John, Chao Guo, Lauri Goldkind, and Seongho An. "Technology in Nonprofit Organizations and Voluntary Action." Voluntaristics Review 3, no. 1 (2018): 1–63. http://dx.doi.org/10.1163/24054933-12340020.

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Abstract Information and communication technologies (ICT) are major forces shaping our current age. ICT affects many areas of human existence and influences the both human wellbeing and human evil. The nonprofit sector is already heavily involved in technology both as a way to pursue its mission and as an influential factor in the evolution of the sector. This article examines how technology affects the sector and how the sector uses technology in its work. The article begins with a discussion of how the emerging information society will change the nonprofit sector. The sector that we know is

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Zhigalina, Maria. "The Influence of Radical Environmentalists on Reputation and Communication Practices of Advocacy/Collaborative Nonprofits." Volume 2 2, no. 2019 (2019): 41–43. http://dx.doi.org/10.30658/icrcc.2019.12.

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The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future researc

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P.D. Guidry, Jeanine, Richard D. Waters, and Gregory D. Saxton. "Moving social marketing beyond personal change to social change." Journal of Social Marketing 4, no. 3 (2014): 240–60. http://dx.doi.org/10.1108/jsocm-02-2014-0014.

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Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that

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Adams, Melissa B., and Melissa A. Johnson. "Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications." Journal of Public Interest Communications 4, no. 2 (2020): 5. http://dx.doi.org/10.32473/jpic.v4.i2.p5.

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This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study findings, the authors argue that these nonprofits are using their websites in soft advocacy efforts to promote positive prototypes of the populations the

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Ihm, Jennifer. "Communicating without nonprofit organizations on nonprofits’ social media: Stakeholders’ autonomous networks and three types of organizational ties." New Media & Society 21, no. 11-12 (2019): 2648–70. http://dx.doi.org/10.1177/1461444819854806.

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Research on nonprofit organizations’ (NPOs) social media strategies has focused on the dialogic features of social media to improve organization–stakeholder relationships and elicit stakeholder responses. However, NPOs may initiate different types of relationships with their stakeholders on social media (i.e. flow, representational, and affinity). Stakeholders may also create autonomous networks among themselves beyond simply responding to the NPOs. Based on observations of 100 NPOs’ and stakeholders’ 1-month-Twitter activities, this study captures varying types of NPOs’ ties embedded in socia

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Fu, Jiawei Sophia, Katherine R. Cooper, and Michelle Shumate. "Use and Affordances of ICTs in Interorganizational Collaboration: An Exploratory Study of ICTs in Nonprofit Partnerships." Management Communication Quarterly 33, no. 2 (2019): 219–37. http://dx.doi.org/10.1177/0893318918824041.

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Interorganizational collaboration relies on the use of information and communication technologies (ICTs). However, previous ICT research often takes place within a single organization, lacking insight into how ICTs sustain interorganizational structures. This study examined both the product categories and functional uses of ICTs for interorganizational collaboration, drawing from surveys among a random sample of 181 human services nonprofit organizations in the United States. Results showed that email, teleconference, and shared repositories (e.g., Dropbox) were most popular product types. Con

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Benson, Rodney. "Can foundations solve the journalism crisis?" Journalism 19, no. 8 (2017): 1059–77. http://dx.doi.org/10.1177/1464884917724612.

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In the context of the ongoing financial crisis in U.S. professional journalism, philanthropic foundation-supported nonprofits are increasingly proposed as a solution to the under-provision of civic-oriented news production. Drawing on an analysis of the social composition of boards of directors and interviews with foundation officials and nonprofit journalists, this article examines both the civic contributions and limitations of foundation-supported nonprofit news organizations. Foundations are shown to place many nonprofits in a Catch-22 because of competing demands to achieve both economic

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Wachhaus, PhD, Aaron. "Bootstrapping disaster: The challenge of growing and maintaining a cross-sector collaborative network." Journal of Emergency Management 14, no. 6 (2016): 397. http://dx.doi.org/10.5055/jem.2016.0304.

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This article examines the interaction of nonprofit and private actors with the traditional bureaucratic structures of government in central Pennsylvania's recovery from hurricane Irene and tropical storm Lee. That effort relied heavily on private and nonprofit organizations as drivers of the response and recovery. The author maps the organizations involved in the recovery effort and explores the impact of the recovery effort on those organizations. A social network analysis was conducted and complemented with follow-up interviews with key actors. The network analysis reveals weak communication

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Remund, David L., and Brooke W. McKeever. "Forging effective corporate/nonprofit partnerships for CSR programs." Journal of Communication Management 22, no. 3 (2018): 309–26. http://dx.doi.org/10.1108/jcom-08-2017-0084.

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Purpose The purpose of this paper is to examine how corporate and nonprofit leaders partner on public relations for corporate social responsibility (CSR) programs. Design/methodology/approach Through semi-structured interviews across the USA, and stretching into Europe and South America, leaders (n=24) from US-based corporations top-ranked for corporate citizenship, and the nonprofit organizations with which they have developed CSR programs, shared insights and best practices. Findings Corporate and nonprofit leaders who collaborate on CSR programs spoke independently about several essential s

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Addams, H. Lon, Denise Woodbury, Tony Allred, and Joel Addams. "Developing Student Communication Skills While Assisting Nonprofit Organizations." Business Communication Quarterly 73, no. 3 (2010): 282–90. http://dx.doi.org/10.1177/1080569910376534.

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Lewis, Laurie. "Afterward: Communication Dynamics of Nonprofit and Voluntary Organizations." Management Communication Quarterly 35, no. 3 (2021): 461–65. http://dx.doi.org/10.1177/08933189211017922.

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Allen, Lai Yu-Hung. "Organizational Collaborative Capacities in Disaster Management: Evidence from the Taiwan Red Cross Organization." Asian Journal of Social Science 39, no. 4 (2011): 446–68. http://dx.doi.org/10.1163/156853111x597279.

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Abstract In the post disaster situation, relief organizations are expected to learn and adjust their capacity to collaborate with other major players such as nonprofit organizations, government agencies, and local workers. In other words, effective responses to disasters require capacity for collaboration on the part of emergency response agencies; however in disaster affected area, not every relief organization is equally capable of doing so. The capacity for organizations to collaborate with others in and after a disaster does not occur spontaneously or in a vacuum. Since organizational coll

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Suh, Jiwon, James Harrington, and Doug Goodman. "Understanding the Link Between Organizational Communication and Innovation: An Examination of Public, Nonprofit, and For-Profit Organizations in South Korea." Public Personnel Management 47, no. 2 (2018): 217–44. http://dx.doi.org/10.1177/0091026018760930.

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Innovation and internal communication are essential for any successful organization. Although communication within organizations has long been studied in the for-profit sector, we still know little about the impact of communication types on innovation in the public and nonprofit sectors. To examine this question, we leverage and construct a longitudinal dataset using 5 years of the Korean Workplace Panel Survey (KWPS) from 2005 to 2013. Employing media richness theory, this study finds that internal communication positively influences innovation in the for-profit sector, which is a finding con

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Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (2001): 179–84. http://dx.doi.org/10.1300/j054v09n01_11.

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Vedel, Isabelle, Jui Ramaprasad, and Liette Lapointe. "Social Media Strategies for Health Promotion by Nonprofit Organizations: Multiple Case Study Design." Journal of Medical Internet Research 22, no. 4 (2020): e15586. http://dx.doi.org/10.2196/15586.

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Background Nonprofit organizations have always played an important role in health promotion. Social media is widely used in health promotion efforts. However, there is a lack of evidence on how decisions regarding the use of social media are undertaken by nonprofit organizations that want to increase their impact in terms of health promotion. Objective The aim of this study was to understand why and how nonprofit health care organizations put forth social media strategies to achieve health promotion goals. Methods A multiple case study design, using in-depth interviews and a content analysis o

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Miller-Stevens, Katrina, and Matthew J. Gable. "Lobbying in the Virtual World: Perceptions in the Nonprofit Sector." Nonprofit Policy Forum 4, no. 1 (2013): 47–63. http://dx.doi.org/10.1515/npf-2012-0002.

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AbstractElectronic lobbying efforts have become an essential, yet profoundly underutilized strategy of nonprofit organizations to advance the representation of the underserved in policymaking. Through a survey and interviews of leaders and staff members in state nonprofit associations that are members of the National Council of Nonprofits, this study examines the use and perceived effectiveness of nonprofit electronic lobbying activities and the communication channels employed for this purpose, in addition to exploring social crises and technological barriers potentially limiting nonprofit ado

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Cho, Moonhee, Tiffany Schweickart, and Abigail Haase. "Public engagement with nonprofit organizations on Facebook." Public Relations Review 40, no. 3 (2014): 565–67. http://dx.doi.org/10.1016/j.pubrev.2014.01.008.

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Maxwell, Sarah P., and Julia L. Carboni. "Civic Engagement through Social Media." International Journal of Public Administration in the Digital Age 4, no. 1 (2017): 35–48. http://dx.doi.org/10.4018/ijpada.2017010103.

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Civic engagement through social media is a strategy employed by nonprofits typically using one-way targeted information dissemination to stakeholder groups. Improving the quality of communities and ameliorating social problems sustain nonprofit foundation missions, suggesting that two-way dialogic communication inspiring action is preferable for effective civic engagement over one-way communication. Using Facebook content analyses for three types of foundations—community, corporate, and independent grant making foundations—the authors employ a Relationship Management Theory (RMT) approach to a

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Ferrucci, Patrick, and Kathleen I. Alaimo. "Escaping the news desert: Nonprofit news and open-system journalism organizations." Journalism 21, no. 4 (2019): 489–506. http://dx.doi.org/10.1177/1464884919886437.

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This case study examines the social institutional influence on how a nonprofit community newspaper conducts newswork. Utilizing both in-depth interviews and participant observation, the data illustrate how the government, the audience, donors and advertising impact news construction processes. The results are analyzed through both management and media sociology theories. Finally, the authors elucidate how nonprofit news organizations can optimally operate as an open-system (or organism), allowing for all peripheral social institutions to impact newswork without losing any autonomy over the jou

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Harrison, Virginia. "“It’s a delicate dance”: understanding CSR relationships from the nonprofit perspective." Journal of Communication Management 23, no. 2 (2019): 142–58. http://dx.doi.org/10.1108/jcom-10-2018-0100.

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Purpose The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment. Design/methodology/approach In-depth interviews with corporate relations officers from public research universities across the USA were conducted. Qualitative coding procedures from Lindlof and Taylor (2019) were employed to analyze transcript data. Findings Three main factors have contributed to a rapidly evolving climate for corporate partnerships: CSR partner

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Kang, Seok, and Hanna E. Norton. "Nonprofit organizations’ use of the World Wide Web: are they sufficiently fulfilling organizational goals?" Public Relations Review 30, no. 3 (2004): 279–84. http://dx.doi.org/10.1016/j.pubrev.2004.04.002.

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Park, Sun-Young. "Celebrity Endorsement for Nonprofit Organizations: The Role of Experience-based Fit between Celebrity and Cause." International Business Research 10, no. 1 (2016): 8. http://dx.doi.org/10.5539/ibr.v10n1p8.

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Although using celebrities to raise awareness and funds for social causes is a popular technique these days, little research has offered a theoretical explanation for the effects of a celebrity’s personal values on socially oriented communications. This paper, therefore, aims to investigate the role of celebrity experience with a cause, as well as the celebrity endorser’s association with the not-for-profit organizations, in determining the effectiveness of the celebrity’s endorsement of the cause. Results reveal that a celebrity’s personal experience with the endorsed cause positively influen

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Schaefer, Zachary A., and Owen H. Lynch. "Negotiating organizational future: symbolic struggles in a fiscal crisis." Journal of Organizational Ethnography 4, no. 3 (2015): 281–305. http://dx.doi.org/10.1108/joe-07-2014-0017.

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Purpose – The authors use concepts from the “communication constitutes organizations” (CCO) literature in combination with Cooren’s (2010, 2012) ventriloquism to demonstrate the symbolic uses of texts and shifting interpretations of authority during a negotiation regarding the future of a nonprofit educational institution. The two sides negotiating over how to resolve a fiscal crisis struggled to achieve legitimacy through competing institutional logics, and this paper captures this process through a detailed account. The paper aims to discuss these issues. Design/methodology/approach – This s

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Arlikatti, Sudha, Hassan A. Taibah, and Simon A. Andrew. "How do you warn them if they speak only Spanish? Challenges for organizations in communicating risk to Colonias residents in Texas, USA." Disaster Prevention and Management 23, no. 5 (2014): 533–50. http://dx.doi.org/10.1108/dpm-02-2014-0022.

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Purpose – The purpose of this paper is to examine the information channels used by public and nonprofit organizations to communicate disaster risk information to Colonias residents in Hidalgo County, Texas. It seeks to find creative and proactive solutions for organizations to improve risk education to these constituents. Design/methodology/approach – Initially a snowball sampling technique was used to conduct six face-to-face interviews. This was followed by an online survey sent to 64 reputational referrals, of which 23 completed the survey, generating a response rate of 34 percent. A compar

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Tuneva, Marin. "Nonprofit Marketing: Does Strategic Planning Help?" Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 12, no. 2 (2020): 96–104. http://dx.doi.org/10.32015/jibm.2020.12.2.10.96-104.

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This article generally discusses the role of marketing strategies in promoting the nonprofit civil society sector in its efforts to reach and engage the audiences. Many non-profit organizations consider the use of tactical marketing strategy as useful and essential. The success of the non-profit sector is related to the wider environment in which it operates, such as the political, economic, socio-cultural and technological. Therefore, a carefully designed marketing strategy can help the non-profit sector properly address the needs of the different target groups. The purpose of this paper is t

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Strang, Kenneth David. "Strategic analysis of CSF’s for not-for-profit organizations." Measuring Business Excellence 22, no. 1 (2018): 42–63. http://dx.doi.org/10.1108/mbe-07-2016-0035.

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PurposeThe purpose of this study is to analyze how strategic planning is used as critical success factors (CSF’s) in not-for-profit (NFP) organizations. This was because many nonprofits had to innovate their operations owing to the global fiscal crises, the continuing international economic instability, natural disasters or the increasing man-made worldwide terrorism. Additionally, the objective is to identify what successful nonprofit organizations actually do to remain effective at the national association level of analysis. Design/methodology/approachA constructivist research design ideolog

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Olinski, Marian, and Piotr Szamrowski. "Stewardship Concept Utilization on the Websites of Polish Public Benefit Organizations." Romanian Journal of Communication and Public Relations 22, no. 2 (2020): 91. http://dx.doi.org/10.21018/rjcpr.2020.2.302.

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This paper aims to identify the significance of using the stewardship concept in a specific type of Polish nonprofit organization, i.e. the Public Benefit Organization (PBO). The subject of the research were the websites of the Polish Public Benefit Organizations, and the purpose was to determine the level of implementation of stewardship strategies. Having PBO status involves the possibility of using certain privileges such as the right to receive 1% of personal income tax. However, this requires from the organization the ability to acquire and maintain relations with stakeholders (including

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Combes-Joret, Monique, and Laëtitia Lethielleux. "The features and management of identity threats within a nonprofit organization." Society and Business Review 14, no. 1 (2019): 43–62. http://dx.doi.org/10.1108/sbr-10-2017-0080.

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Purpose After eight years of reforms, the French Red Cross (FRC) changed status from humanitarian association to nonprofit organization (NPO). This in-depth study of the organization’s recent past (2005-2013) aims to highlight several identity threats linked to the ongoing process of organizational rationalization and managerialization. The main contribution of this paper is based on the responses provided by this NPO to deal with it. Design/methodology/approach This communication has been produced as part of a three-year research contract (2010-2013) for the FRC. A total of 39 semi-structured

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Powers, Elia, and Ronald A. Yaros. "Cultivating support for nonprofit news organizations: commitment, trust and donating audiences." Journal of Communication Management 17, no. 2 (2013): 157–70. http://dx.doi.org/10.1108/13632541311318756.

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Kuzmina, A. M. "Modern Marketing and Involvement of the Audience of Non-Profit Organizations in Communication in Social Networks." Economics and Management 26, no. 12 (2021): 1349–54. http://dx.doi.org/10.35854/1998-1627-2020-12-1349-1354.

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Aim. The presented study aims to describe the process of involving the target audience of nonprofit organizations in communication in social networks from the perspective of modern marketing goals.Tasks. The author conceptualizes the notions of “involvement” and “engagement” as mechanisms of marketing communications; determines the range of methods and tools used by non-profit organizations in their marketing practices to enhance the engagement of the target audience in communication in social networks; assesses the degree of engagement of the target audience of nonprofit organizations (NPOs)

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Sparviero, Sergio. "Hybrids Before Nonprofits: Key Challenges, Institutional Logics, and Normative Rules of Behavior of News Media Dedicated to Social Welfare." Journalism & Mass Communication Quarterly 97, no. 3 (2020): 790–810. http://dx.doi.org/10.1177/1077699020932564.

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This article proposes comparing nonprofit news organizations that prioritize social welfare goals with the hybrid organizational form that mixes the institutional logics of charities and business enterprises: the Social Enterprise. The institutional logic comprises organizing templates, patterns of actions and values. These Social News Enterprises (SNEs) are analyzed as hybrids mixing the institutional logics of commercial, public, and alternative news media. Financed by donations and the revenue from services, SNEs engage in public, investigative, and explanatory journalism. Normative behavio

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Carroll, Deborah A. "Editor’s Introduction: Highlighting Strategies of the Nonprofit Sector." Journal of Public and Nonprofit Affairs 7, no. 2 (2021): 169–72. http://dx.doi.org/10.20899/jpna.7.2.169-172.

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In this new issue of Journal of Public and Nonprofit Affairs, we offer a collection of Research Articles focused on the nature and implications of nonprofit higher education programs, the communication strategies and evidence-based information used by different types of organizations in the nonprofit sector, and the volunteering behaviors of nonprofit association members. Our Social Equity Section article highlights the important issue of re-entry and reintegration programs for ex-offenders to reduce recidivism and provide greater access to opportunity. Finally, we offer two Book Reviews relat

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Wilson, Christopher. "How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making." Journal of Communication Management 20, no. 3 (2016): 215–31. http://dx.doi.org/10.1108/jcom-07-2015-0058.

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Purpose – The purpose of this paper is to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in organization-level decision making. Research in this area has largely focussed on the relationship between practitioner roles and decision-making inclusion. Design/methodology/approach – The population of interest was dominant coalition members of for-profit, government, and nonprofit organizations in the USA. Data were collected through a national survey to a nonrandom sample of 201 dominant coalition membe

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Shin, Kwang-yong, Fa-quan Ge, and Peng-fei Qin. "Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO)." Asia Pacific Journal of Innovation and Entrepreneurship 11, no. 1 (2017): 90–107. http://dx.doi.org/10.1108/apjie-04-2017-019.

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Purpose Research about the modern mutually beneficial nonprofit organizations (MBNPOs) has great value because of the increasingly important role that the MBNPO plays in society. The establishment and management of MBNPOs are critical for its development. Design/methodology/approach Integrated marketing communications (IMC) theory is applied to the research on establishment and management innovation. The establishment of MBNPOs needs four sequential steps: identifying the target group, providing services to meet the demand of stakeholders, designing appropriate communication tactics and deploy

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Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (2001): 157–68. http://dx.doi.org/10.1300/j054v09n01_09.

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Mano, Rita S. "Information Technology, Adaptation and Innovation in Nonprofit Human Service Organizations." Journal of Technology in Human Services 27, no. 3 (2009): 227–34. http://dx.doi.org/10.1080/15228830903093239.

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Schwarz, Andreas, and Franziska Pforr. "The crisis communication preparedness of nonprofit organizations: The case of German interest groups." Public Relations Review 37, no. 1 (2011): 68–70. http://dx.doi.org/10.1016/j.pubrev.2010.10.002.

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Alexander, Victoria D., Grant Blank, and Scott A. Hale. "Digital traces of distinction? Popular orientation and user-engagement with status hierarchies in TripAdvisor reviews of cultural organizations." New Media & Society 20, no. 11 (2018): 4218–36. http://dx.doi.org/10.1177/1461444818769448.

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Cultural organizations are categorized by cultural products (high or popular culture) and by organizational form (nonprofit or commercial). In sociology, these classifications are understood predominantly through a Bourdieusian lens, which links cultural consumption to habitus and a class-based struggle for distinction. However, people’s engagement with institutionalized cultural classifications may be expressed differently on the Internet, where a culture of hierarchy-free equality is (sometimes) idealized. Using digital trace data from a representative sample of 280 user-generated reviews of

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