Relevant bibliographies by topics / Nonprofit organizations Online social networks

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Nonprofit organizations Online social networks'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "Nonprofit organizations Online social networks"

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Zhu, Yu Peng, and Han Woo Park. "Development of a COVID-19 Web Information Transmission Structure Based on a Quadruple Helix Model: Webometric Network Approach Using Bing." Journal of Medical Internet Research 23, no. 8 (August 26, 2021): e27681. http://dx.doi.org/10.2196/27681.

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Background Developing an understanding of the social structure and phenomenon of pandemic information sources worldwide is immensely significant. Objective Based on the quadruple helix model, the aim of this study was to construct and analyze the structure and content of the internet information sources regarding the COVID-19 pandemic, considering time and space. The broader goal was to determine the status and limitations of web information transmission and online communication structure during public health emergencies. Methods By sorting the second top-level domain, we divided the structure of network information sources into four levels: government, educational organizations, companies, and nonprofit organizations. We analyzed the structure of information sources and the evolution of information content at each stage using quadruple helix and network analysis methods. Results The results of the structural analysis indicated that the online sources of information in Asia were more diverse than those in other regions in February 2020. As the pandemic spread in April, the information sources in non-Asian regions began to diversify, and the information source structure diversified further in July. With the spread of the pandemic, for an increasing number of countries, not only the government authorities of high concern but also commercial and educational organizations began to produce and provide significant amounts of information and advice. Nonprofit organizations also produced information, but to a lesser extent. The impact of the virus spread from the initial public level of the government to many levels within society. After April, the government’s role in the COVID-19 network information was central. The results of the content analysis showed that there was an increased focus on discussion regarding public health–related campaign materials at all stages. The information content changed with the changing stages. In the early stages, the basic situation regarding the virus and its impact on health attracted most of the attention. Later, the content was more focused on prevention. The business and policy environment also changed from the beginning of the pandemic, and the social changes caused by the pandemic became a popular discussion topic. Conclusions For public health emergencies, some online and offline information sources may not be sufficient. Diversified institutions must pay attention to public health emergencies and actively respond to multihelical information sources. In terms of published messages, the educational sector plays an important role in public health events. However, educational institutions release less information than governments and businesses. This study proposes that the quadruple helix not only has research significance in the field of scientific cooperation but could also be used to perform effective research regarding web information during crises. This is significant for further development of the quadruple helix model in the medical internet research area.
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Bhati, Abhishek, and Diarmuid McDonnell. "Success in an Online Giving Day: The Role of Social Media in Fundraising." Nonprofit and Voluntary Sector Quarterly 49, no. 1 (August 13, 2019): 74–92. http://dx.doi.org/10.1177/0899764019868849.

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Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.
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Rodrigues, B., and V. Vanderpuye. "Impact of the African Organisation for Research and Training in Cancer on Improving Cancer Care on the Continent: 15-Year History." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 152s. http://dx.doi.org/10.1200/jgo.18.52400.

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Background and context: African Organisation for Research and Training in Cancer (AORTIC) seeks to become the continent's preeminent nonprofit organization working for cancer control. Established in 1982, and gaining exponential momentum since 2003. Milestones achieved include placing cancer control on the continent's health agenda. Main activities have been to foster collaboration for research and training, advocacy, palliative and psychosocial care, survivor groups, educative meetings for local and international cancer care professionals. Strategy/Tactics: To demonstrate impact of AORTIC on the continent over the past one and a half decades as a successful nonprofit organization aimed at reducing impact of cancer in Africa. Position our organization to lead the continent with home grown innovation to sensitize the cancer workforce to needs of our patients and countries by developing strategies that impact on improving cancer care across the continuum, research priorities and capabilities, professional development, including advocacy, survivorship, acting as a consultative mouth piece and authority on cancer control needs of Africa. Program/Policy process: 11 successful international biennial cancer conferences in Africa, with a steady increase in attendance from 300 to +900 delegates, 12 to 95 sessions, +3000 abstracts presented over 15 years. Last meeting labeled as; “This meeting is high-value; at the level of the best oncology meetings as ASCO and ESMO”. Regional training in pathology, oncology, psycho-oncology, palliative care, advocacy, prevention and early diagnosis. Regional meetings: Senegal, Tanzania, Nigeria, Angola, Mozambique and Cape Verde. Special interest groups: radiation, pathology, nursing, pediatrics and advocacy promoting professional and research development activities. African cancer leadership mentoring academies for young investigators - +40 participants to date. Grants for qualifying members to participate in external training workshops. 39 newsletters - translated into French and Portuguese. Memberships - span across the African continent, Europe, North America and Australia and organizations - 500 individual and close to 20 organizational members. Hosted Africa regional meetings at UICC WCC since 2014. Active on social media - +1300 followers. Publications: Cancer Plan for the African Continent 2013-2017 Handbook for Cancer Research in Africa Cancer Advocacy Training Toolkit for Africa AORTIC Cancer Network Directory, plus an online map Journal articles and position papers - 12 Declarations - 2 Projects - cancer registry mapping Grants - Beginning investigator catalytic grants (BIG Cat), partner NCI (USA) +20 beneficiaries. What was learned: Through coordinated and concerted efforts, relevant stakeholders who can influence and improve cancer care on the continent through collaboration, research and training, AORTIC is a continental networking hub spanning the African continent of more than 13,000 contacts and is a major instrument of change in effective control of cancer in Africa.
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Xu, Weiai (Wayne), and Gregory D. Saxton. "Does Stakeholder Engagement Pay Off on Social Media? A Social Capital Perspective." Nonprofit and Voluntary Sector Quarterly 48, no. 1 (August 2, 2018): 28–49. http://dx.doi.org/10.1177/0899764018791267.

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Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and social networks on these sites, attaining these outcomes is contingent on first generating a stock of online social capital through investing in online relationships. Yet, little is known empirically about this process. To better understand the return on social media, this study develops empirical measures of four key dimensions of social media–based social capital centering on the nature of nonprofits’ network positions and stakeholder ties. The study then tests a series of hypotheses relating the increase in social capital to different types of stakeholder engagement tactics. Using Twitter data on 198 community foundations, the study finds that content with multiple communication cues and intersectoral stakeholder targeting predict higher levels of social capital; communicative and stakeholder diversity, thus, appear to play a key role in the successful organizational use of social media.
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Hu, Qian, and Wanzhu Shi. "Understanding Nonprofit Organizations' Use of Social Networking Sites." International Journal of Public Administration in the Digital Age 4, no. 1 (January 2017): 19–34. http://dx.doi.org/10.4018/ijpada.2017010102.

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This study examined how nonprofit organizations use social networking sites to enhance stakeholder relations and what organizational management factors may contribute to the effective use of social networking sites. Local nonprofit organizations in the Central Florida area were surveyed. The authors found that the strategic use of social networking sites can better foster online connections between nonprofit organizations and their stakeholders. Organizational managerial decisions can have a great impact on how effectively organizations use their social networking sites.
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Han, Jun. "RETRACTED: Policy Influence of Social Organizations in China." Nonprofit and Voluntary Sector Quarterly 46, no. 2 (July 9, 2016): NP2—NP19. http://dx.doi.org/10.1177/0899764016655889.

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At the request of the Journal Editors and the Publisher, the following article has been retracted: Han, J. (2016). Policy influence of social organizations in China. Nonprofit and Voluntary Sector Quarterly. Advance online publication. doi: 10.1177/0899764016655889
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Van Puyvelde, Stijn, and Peter Raeymaeckers. "The Governance of Public–Nonprofit Service Networks: Four Propositions." Nonprofit and Voluntary Sector Quarterly 49, no. 5 (April 2, 2020): 931–50. http://dx.doi.org/10.1177/0899764020913113.

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By integrating literature on governance processes with literature on network integration, we investigate the governance of mandated lead-organization public–nonprofit service networks. We argue that the relationship between the governing public actor and the participating nonprofit organizations as well as the governance processes involved are dependent upon the level of integration that is established in the network in terms of the centrality of the leading public agency and the density among the nonprofit actors. We formulate four propositions and distinguish archetypes of governance that guide further research and practice.
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P.D. Guidry, Jeanine, Richard D. Waters, and Gregory D. Saxton. "Moving social marketing beyond personal change to social change." Journal of Social Marketing 4, no. 3 (September 30, 2014): 240–60. http://dx.doi.org/10.1108/jsocm-02-2014-0014.

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Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that organizations learn how to engage audiences and facilitate the discussion about organizational messages between individuals. Social media provide platforms for such conversations, as organizational messaging can be shared and discussed by individuals with others in their networks. Design/methodology/approach – Through a content analysis of 3,415 Twitter updates from 50 nonprofit organizations, this study identifies specific types of messages that are more likely to get stakeholders retweeting, archiving and discussing the organizations’ messaging through regression analysis. Findings – Messages focusing on calls-to-action and community building generated the most retweets and Twitter conversation; however, they were also the least used strategies by nonprofit organizations. Originality/value – Research has regularly examined the types of messages sent out by nonprofit organizations on Twitter, but they have not tested those messages against measures of engagement. This study pushes the understanding of social media communication to the next level by analyzing those message categories against metrics provided by Twitter for each tweet in the sample.
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Feng, Yi, Lanying Du, and Qian Ling. "How social media strategies of nonprofit organizations affect consumer donation intention and word-of-mouth." Social Behavior and Personality: an international journal 45, no. 11 (December 2, 2017): 1775–86. http://dx.doi.org/10.2224/sbp.4412.

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Our purpose in this study was to validate the role of consumers' perceived trust and satisfaction in the internal mechanism of the effect of nonprofit organizations' social media strategies on consumers' donation intention and electronic word-of-mouth. We developed an online survey that was completed by 242 followers of the One Foundation nonprofit organization on social media. Responses were analyzed with a structural equation model. The results showed that both dissemination and interactivity had a significantly positive effect on consumers' perceived trust and satisfaction, which subsequently influenced their donation intention, and electronic word-of-mouth. Disclosure had a positive effect only on trust. Practical implications for managers of nonprofit organizations are discussed.
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Kim, Mirae. "Characteristics of Civically Engaged Nonprofit Arts Organizations." Nonprofit and Voluntary Sector Quarterly 46, no. 1 (July 9, 2016): 175–98. http://dx.doi.org/10.1177/0899764016646473.

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Nonprofits face increasing pressure to compete in the market, while they must maintain their civic commitment. Focusing on the arts and cultural sector, this study conducts the first large-scale, comprehensive empirical measurement of nonprofits’ engagement in various roles. The article uses a previously validated 18-item role index to categorize nonprofits as primarily engaged in either civic or market functions, so that a subsequent regression analysis can identify the common characteristics of civically active nonprofit arts service organizations. The data come from (a) qualitative interviews with leaders of arts nonprofits, (b) a random national sample of more than 900 arts nonprofits, and (c) Internal Revenue Service (IRS) tax returns of the sample nonprofits. The findings suggest that civically active arts nonprofits have diverse networks, recognize civic engagement as the industry norm, and are consciously aware of their nonprofit status. The results suggest how nonprofits can balance their equally important market- and civic-oriented functions.
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Dissertations / Theses on the topic "Nonprofit organizations Online social networks"

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Feder, Steve. "The effectiveness of on-line networking for non-profits (what can be gained?) /." Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3640.

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Camille, Elizabeth Kate. "Online Fund Raising: Relationship Building in the Era of Technology." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1249912826.

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Kropczynski, Jessica N. "Examination of the Use of Online and Offline Networks by Housing Social Movement Organizations." UKnowledge, 2013. http://uknowledge.uky.edu/sociology_etds/11.

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Resource mobilization theory and political opportunity theory are often used to describe separate portions of social movements. This dissertation proposes a combined model of these two theoretical perspectives which describes how social movement organizations effectively engage in social marketing both online and offline. The field of social marketing highlights the utility of standard commercial marketing practices to achieve non-commercial goals. I argue that, while commercial marketing practices may benefit social movement organizations and are more cost effective given emerging technology, momentum for gathering resources, will be stifled unless a political opportunity presents itself. Guided by theory about the ways that political opportunities are translated into action by organizations, and momentum acquired through mobilizing resources, cycles of opportunity and resulting resource responses by housing social movement organizations are examined over time to present a case study for this theoretical model. The seemingly endless cycle of resource gathering underscores organizational mobilization of resources as a process rather than an outcome. My model outlines numerous forces that shape an organization’s ability to mobilize in two distinct ways, through resources deployed (online and offline) and resources gathered. Resources will be discussed in three categories: organizational characteristics, network structure/position, and media/Internet presence. The relative importance of these factors and this process are described at length in the review of theoretical literature and will be illustrated in the case study that I provide: the housing social movement. Data for this case study has been collected through hyperlink network analysis, general webometrics, and congressional archives. My research aims to provide suggestions for the strategic socio-technical networking and social marketing of social movement organizations.
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Huang, Lei. "Organizational socialization via WeChat : affordances and paradoxical outcomes of the professional use of social networking mobile applications." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/659.

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Scholars have paid increased attention to the impact of social technologies on organizational communication but have yet to explore how their use has influenced organizational socialization, a process in which organizational newcomers transition into the organization. To fill this gap, this thesis investigates the use of social networking applications, a type of social technology, and its relation to three key processes in organizational socialization: information seeking, identity work, and workplace relationship development. Drawing on the concepts of affordance and paradox, this thesis examines how technological features and human factors such as mobile communication culture, technological frames of users, and organizational contexts shape processes of using social networking applications during organizational entry. Semi-structured interviews were conducted with Chinese organizational newcomers regarding their experience of using WeChat, the most popular social networking mobile application in China. Findings suggest that WeChat provides communicative opportunities that are otherwise not available in other communication platforms or channels. The participants obtain official and unofficial information from using WeChat. In addition to conventional, direct information seeking, the participants rely on persistence of information afforded by WeChat to indirectly access information. The participants seek information about identity expectations through indirect methods such as observation and experiment with their provisional identities using WeChat Moments. Details of mundane everyday work life and achievements are the most frequently mentioned content for identity construction. For workplace relationship development, the participants develop metaknowledge of their coworkers through browsing their coworkers' posts from WeChat Moments. WeChat work groups provide opportunities for newcomers to initiate and develop relationships with their coworkers with low social costs. Despite that WeChat provides lots of benefits, the participants describe WeChat as a problematic tool in that they could be trapped in paradoxical situations when they are concerned with engagement in organizational communication flows, construction of flexible identities, genres of professional communication enabled by WeChat, and blurred boundaries between professional and personal life. Dealing with these paradoxes provides opportunities for newcomers to learn technology culture of their organizations, reflect on their technological frames, and adjust their expectations and behaviors with respect to WeChat use. This technologically occasioned learning is an unexpected outcome of responding to the paradoxes of using WeChat during organizational entry. This thesis extends organizational communication research to provide an initial exploration of the use of social technologies in organizational socialization, uncovering how social networking sites and applications both enable and constrain information seeking, identity work, and workplace relationship development. It also provides insights into how various individual, interpersonal, and organizational factors influence the perceived affordances of social networking mobile applications and how these factors interact to shape the paradoxical user experience. With their wide adoption in the contemporary workplace, social networking sites and applications have huge potential to help newcomers transition into new organizations and have become an important aspect in organizational socialization. By learning and adapting to the norms of use for social networking sites and applications in new organizations and making sense of paradoxes in their user experience, newcomers can begin to understand the technology culture of their new organization. This thesis argues that it is necessary to reconceptualize organizational socialization, taking into consideration distinctive processes enabled and constrained by social technologies, and to reflect upon how organizational tactics and the design of social technologies can help newcomers to learn, to adapt, and to thrive in their organizations.
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Soyak, Selin A. "Ephilanthropy the impact of the internet & online communities in achieving social change /." View electronic thesis, 2008. http://dl.uncw.edu/etd/2008-3/soyaks/selinsoyak.pdf.

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Crofchick, Frank C. "An evaluation of the effectiveness of social networking sites in assisting housing and residence life organizations in enhancing the resident student experience." Instructions for remote access, 2009. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 2009.
Source: Masters Abstracts International, Volume: 47-05, page: 2453. Adviser: David Kintsfather. Includes bibliographical references (p. 39-40)
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Holmes, Tamarah. "Playing in the Sandbox: Using Mixed Methods and Social Network to Examine Interorganizational Relationships Between Nonprofit Housing Organizations in the Richmond Metropolitan Area." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3235.

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Nonprofit housing organizations primarily exist to address the housing needs of low-income residents, whose housing needs are not sufficiently met by the public or private housing market. NHOs are very similar to private corporations in their size, productivity and commitment to the “bottom line.” However, unlike private firms, NHOs are “mission driven” instead profit-driven corporations. The development of affordable housing in the nonprofit housing sector requires a myriad of financial and non-financial resources. As competition for financial resources intensifies many organizations are adopting strategies as a means to not only reduce organizational uncertainty and sustain them, but also increase or maintain organizational capacity. The evolution of the role of nonprofit organizations coupled with market pressures such as attracting investment, competing for clients, and retaining and hiring skilled employees shapes the need for them to adopt market culture strategies (Salamon, 1999). A key strategy of market culture is collaboration (Frost and Sullivan, 2006). This dissertation study was designed to examine interorganizational relationships between nonprofit housing organizations in the Richmond Metropolitan area, and the influence of organizational characteristics, environmental conditions, and resource availability on an organization’s Level of Collaboration. Furthermore, the study examined the attitudes and perceptions of executive directors of collaboration. The primary research question is: Do nonprofit housing organizations display identifiable patterns of relationships with each other? This study contributes several important findings to furthering the understanding of collaboration within the nonprofit sector, and the relationship between organizational characteristics, environmental conditions, and resource availability and an organization’s Level of Collaboration (interorganizational relationships). Study findings convey that the examination of the network itself using social network analysis is a useful tool for examining relationships and identifying opportunities for collaboration. For this network it revealed that the organizations interact on an informal basis as well as identified the prominent actors are in the network. The findings of this study suggests that there are two key factors that influence nonprofit organizations establishing relationships interorganizational learning and personal characteristics.
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Buranaburivast, Vorapoj. "Applying social capital to electronic networks of practice : blog communities." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0209.

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Blogging is a recent phenomenon with research currently focusing on how it facilitates both personal and organisational knowledge exchange (Aimeur, Brassard & Paquet 2005; Hsu & Lin 2008). Social capital is shown to be a crucial factor facilitating knowledge transfer (Nahapiet and Ghoshal 1998). Blogging is a new social communication technology enabling individuals to collaborate and share knowledge. This research investigates how three dimensions of social capital affect individual knowledge sharing in weblog communities. In particular, it explores how individuals exploit weblogs as a tool for conversational knowledge management in educational institutions. Following Wasko & Faraj's (2005) study, the conceptual model is developed by setting eight independent variables from social capital dimensions and a dependent variable is set from individual behaviour in online knowledge sharing. Eight hypotheses are developed to test the relationship between these variables. A quantitative approach was applied for data collection and analysis. For data collection, an online survey was published in several Australian university weblog communities. An additional paper-based survey was distributed to the respondents in order to gain adequate sample size. For data analysis, confirmatory factor analysis (CFA) was applied to eliminate measurement items that shared a significant residual value with other measurement items. Further, the models obtained from confirmatory factor analysis were used to test the hypotheses by multiple regression analysis. Results from multiple regression analysis on online knowledge sharing suggest that trust, personal reputation and enjoy helping are positively associated with individual online knowledge sharing. The stepwise estimation procedure was further adapted in the regression model. The results show that four independent variables became significant to the study. These four significant variables were individual expertise, trust, personal reputation and enjoy helping. Lastly, several limitations in this study such as the sample of university online setting and respondents' activities on weblogs are discussed. These limitations lead to the direction of future research provided in conclusion of this study.
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Ao, Song. "Examining the impact of enterprise social media on chinese employee communication : affordance actualization, technology use, and relational outcomes." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/811.

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The research adopts the technological affordance approach and the theory of planned behavior (TPB) to examine the role of enterprise social media (ESM) in employee communication and its effects on employees in the context of mainland China. The research postulated that organizations can actualize affordances of ESM to influence employees' cognitive perceptions of ESM (i.e., attitude, subjective norms, and perceived behavioral control) that further affect their ESM use intention and relationships with organizations (i.e., employee-organization relationships; EORs). Using a mixed-methods approach to examine Enterprise WeChat (EWeChat), the research interviewed 36 participants to explore organizational actions of EWeChat affordance actualization and employee perceptions about EWeChat use in mainland China. An online survey with 427 mainland Chinese employees adopting EWeChat was conducted to investigate the role of ESM affordance actualization in forming the employees' intention to continuously use EWeChat, as well as in cultivating their EORs through their attitude, subjective norms, perceived behavioral control, and habits of EWeChat use. Key results of the research include the following. Thirteen EWeChat affordances and means of actualization (i.e., association, control, diversity, feedback, outeraction, perpetual contact, persistence, personalization, portability, privacy, social presence, synchronicity, and visibility) for specific organizational goals were identified. The influence of EWeChat affordance actualization on employees' intention to continuously use EWeChat was mediated by their perceived benefits and risks of EWeChat use. The utilitarian benefit, hedonic benefit, avoidance of work-life conflicts, social concerns, privacy concerns, and perceived behavioral control were positive indicators of the continuous EWeChat-use intention, while performance risk was a negative indicator. The effects of affordance actualization on EORs were partially mediated by employees' perceived utilitarian benefit and perceived professional image related to EWeChat use. The research extends the TPB to predict ESM use in Chinese workplaces. It explicates ESM affordance actualization as the interaction between ESM and organization (actor 1), and also between ESM and employees (actor 2). It also evidences that ESM can be used as a relationship cultivation tool. The research sheds light on how organizations in mainland China can effectively configure their ESM to maximize the efficacy and relational outcomes of its mobile application in employee communication
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Morales, Arroyo Miguel Angel. "The Physiology of Collaboration: An Investigation of Library-Museum-University Partnerships." Thesis, Connect to this title online, 2003. http://www.library.unt.edu/theses/open/20032/morales%5Farroyo%5Fmiguel/index.htm.

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Books on the topic "Nonprofit organizations Online social networks"

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1964-, Fine Allison H., ed. The networked nonprofit: Connecting with social media to drive change. San Francisco: Jossey-Bass, 2010.

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Kanter, Beth. The networked nonprofit: Connecting with social media to drive change. San Francisco: Jossey-Bass, 2010.

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Jeppesen, Kirsten Just. Privat hjælp på det sociale område. København: Socialforskningsinstituttet, 1987.

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Fayard, Anne-Laure. The power of writing in organizations: From letters to online interactions. New York, NY: Brunner-Routledge, 2012.

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Mena, José Ascención Moreno. Tejedores de esperanza: Redes de organizaciones civiles en Baja California. Mexicali: Universidad Autónoma de Baja California, 2008.

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Tejedores de esperanza: Redes de organizaciones civiles en Baja California. Mexicali: Universidad Autónoma de Baja California, 2008.

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Business organizations and collaborative web: Practices, strategies and patterns. Hershey, PA: Business Science Reference, 2011.

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Anca, Metiu, ed. The power of writing in organizations: From letters to online interactions. New York, NY: Brunner-Routledge, 2012.

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Klososky, Scott. Enterprise social technology: Helping organizations harness the power of social media, social networking, social relevance. Austin, Tex: Greenleaf Book Group Press, 2010.

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The complete idiot's guide to creating a social network. Indianapolis, IN: Alpha, 2011.

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Book chapters on the topic "Nonprofit organizations Online social networks"

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Jianya, Zheng, Li Weigang, and Lorna Uden. "Top-X Querying in Online Social Networks with MapReduce Solution." In The 8th International Conference on Knowledge Management in Organizations, 397–410. Dordrecht: Springer Netherlands, 2013. http://dx.doi.org/10.1007/978-94-007-7287-8_32.

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Cázares, Manuel, and Oliver Schütze. "An Application of Data Envelopment Analysis to the Performance Assessment of Online Social Networks Usage in Mazatlán Hotel Organizations." In Numerical and Evolutionary Optimization – NEO 2017, 295–310. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-96104-0_16.

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Malloy, Judy. "Arts Wire: The Nonprofit Arts Online." In Social Media Archeology and Poetics. The MIT Press, 2016. http://dx.doi.org/10.7551/mitpress/9780262034654.003.0023.

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Beginning in 1992, Arts Wire, a program of the New York Foundation for the Arts, was a social media platform and Internet presence provider, that provided access to news, information, and dialogue on the social, economic, philosophical, intellectual, and political conditions affecting the arts and artists. Initially led by Anne Focke and then by poet, Joe Matuzak, Arts Wire participants included individual artists, arts administrators, arts organizations and funders. This chapter focuses on Arts Wire's social media aspects, such as discussion and projects, including among others: AIDSwire, an online AIDS information resource; the online component of the Fourth National Black Writers Conference; the Native Arts Network Association; ProjectArtNet that brought children from immigrant neighborhoods online to create a community history; NewMusNet, a virtual place for experimental music; and Interactive, an online laboratory for interactive art. It also documents the history of the e-newsletter, Arts Wire Current (later NYFA Current).
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Sillah, Aminata. "Nonprofit Organizations and Social Media Use." In Advances in Social Networking and Online Communities, 180–95. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1963-8.ch009.

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The use of social media technologies such as Facebook, Twitter, Instagram, and LinkedIn has enhanced and increased the communication and engagement strategies available to nonprofit organizations. This chapter focuses on and addresses the question of nonprofit use of social media by examining the main objectives for using social media, and whether social media has been effective in meeting these objectives. Existing research on nonprofit social media use tends to focus on finding out which social media tools nonprofit organizations are using and which one of these yields the most impact. To answer these questions, descriptive analysis is conducted on social media technologies and their usage to identify associations between effectiveness of social media in meeting objectives. These questions go beyond asking why nonprofit organizations use social media and analyzes how they meet their objectives using various social media tools.
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Grützmann, André, Cleber Carvalho de Castro, Anderson Antonio Freire de Moraes Meireles, and Renan Carlos Rodrigues. "Organizational Architecture and Online Social Networks." In Handbook of Research on Information Architecture and Management in Modern Organizations, 508–24. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8637-3.ch023.

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The global marketplace is changing, forcing companies to establish stronger partnerships to compete at higher levels. Interorganizational networks are becoming a reality—not only for small enterprises, but also for larger companies. To face increasing global competition, companies need to strengthen their competitive advantages and solicit complementary resources from partners in order to get closer to customers. The Internet and its associated technologies, especially online social networks, can help with both tasks. Customers are using social media to share content, opinions, criticisms, and even compliments with companies and products. This chapter discusses the formation of interorganizational networks and points out some of the benefits that online social networks can contribute to these new organizational architectures.
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Hersey, Leigh Nanney. "CHOICES." In Advances in Social Networking and Online Communities, 157–79. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1963-8.ch008.

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Social media is increasing becoming a prominent tool in today's nonprofit sector. By 2010, the largest 200 nonprofit organizations in the United States used social media as a tool to meet their goals (Barnes, n.d.). According to those surveyed the top reason for using social media is for increasing awareness of the organization's mission (90%). In studying the American Red Cross' use of social media, Briones, et al. (2011) found that the use of social media built relationships with the public. This chapter explores the success of a mid-sized nonprofit organization, CHOICES: Memphis Center for Reproductive Health, as it develops a strategic social media plan to increase awareness and support for the organization. Through this case study, we will address how this organization has used social media to advance its mission and the process used to develop performance metrics along the way.
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Milović, Boris. "Developing Marketing Strategy on Social Networks." In Social Media Marketing, 73–89. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch004.

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Social networks have proven to be very convenient and effective medium for the spreading of marketing messages, advertising, branding and promotion of products and services. Social networks offer companies, nonprofit organizations, political parties etc. sending certain messages for free. In addition, they allow companies access to a wide range of characteristics of their users. Developing appropriate, the winning strategy for marketing in social media is a comprehensive, time-intensive process therefore it is important to know to manage their content. Social networks transform certain classical approaches to marketing. They provide creative and relatively easy way to increase public awareness of the company and its products, and facilitate obtaining feedback and decision making. These are sources of different information about users and groups that they've joined. The success itself of marketing performance on a social network depends on the readiness and training of organizations to perform on them.
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Milović, Boris. "Developing Marketing Strategy on Social Networks." In Global Observations of the Influence of Culture on Consumer Buying Behavior, 66–82. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2727-5.ch004.

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Social networks have proven to be very convenient and effective medium for the spreading of marketing messages, advertising, branding and promotion of products and services. Social networks offer companies, nonprofit organizations, political parties etc. sending certain messages for free. In addition, they allow companies access to a wide range of characteristics of their users. Developing appropriate, the winning strategy for marketing in social media is a comprehensive, time-intensive process therefore it is important to know to manage their content. Social networks transform certain classical approaches to marketing. They provide creative and relatively easy way to increase public awareness of the company and its products, and facilitate obtaining feedback and decision making. These are sources of different information about users and groups that they've joined. The success itself of marketing performance on a social network depends on the readiness and training of organizations to perform on them.
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Agah, Afrand, and Mehran Asadi. "Influence and Information Flow in Online Social Networks." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 502–20. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch026.

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This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.
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Das, Kousik, Rupkumar Mahapatra, Sovan Samanta, and Anita Pal. "Influential Nodes in Social Networks." In Handbook of Research on Advanced Applications of Graph Theory in Modern Society, 371–85. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9380-5.ch015.

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Social network is the perfect place for connecting people. The social network is a social structure formed by a set of nodes (persons, organizations, etc.) and a set of links (connection between nodes). People feel very comfortable to share news and information through a social network. This chapter measures the influential persons in different types of online and offline social networks.
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Conference papers on the topic "Nonprofit organizations Online social networks"

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms of creating competitive content and attracting more users’ attention. The aim of this paper is to analyze the effectiveness of online graphic design tools that are used for creating visual content adapted to the requirements of communication on social networks. Given the importance of visuals in social media marketing, an abundance of tools are created with different features in order to support content design. These online platforms offer complete customization options, a wide range of different editing tools and templates and diverse functionalities. Visual content, through social media platforms, boosts user awareness of existing brands and makes it easier for users to associate with the organization. Through a relevant literature review in the field of social media marketing, the importance of visual elements and graphic design in online marketing communication is emphasized. In addition, this paper provides a comparative analysis of the most commonly used online tools and platforms that provide graphic design solutions and increase the effectiveness of online marketing campaigns.
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Carvalho, Luiz Paulo, Jonice Oliveira, and Flavia Santoro. "Who watches YOU? An allegory of dataveillance and cyberstalking." In Workshop sobre as Implicações da Computação na Sociedad. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/wics.2020.11039.

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How your openly published personal data in Online Social Networks are used by other people? Not only organizations and companies are interested in them. From a qualitative approach, we present a hermeneutic of an episode of the TV series YOU, building an allegory that exposes the potential for cyberstalking and dataveillance. The romanticization and naturalization of these phenomena is tensioned, they are based on ethically dubious intentions and a semiotic discourse harmful to social sustainability.
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