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Relevant bibliographies by topics / Nostalgia marketing

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Dissertations / Theses

Academic literature on the topic 'Nostalgia marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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Dissertations / Theses on the topic "Nostalgia marketing"

1

D'Antonio, Virginia Katherine. ""Vetting" the American Dream| Nostalgia, Social Capital and Corvette Communities." Thesis, George Mason University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10604804.

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<p> This research investigates the social organization of Corvette clubs and their membership in order to examine the wind of social change in community structures in American society during the period following industrial expansion. Specifically, this project examines the decline of traditional communities based on social ties formed through locale or productive work that have been replaced with communities based on common interests centered on consumption and leisure practice. Fragmentation of social ties among neighbors, families, and work, combined with the decline of participation in volu

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Hsieh, I.-Yi. "Marketing Nostalgia| Beijing Folk Arts in the Age of Heritage Construction." Thesis, New York University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10139814.

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<p> This dissertation presents an analysis of the reconstruction of urban folk arts as cultural heritage in China. Focusing on material culture and folk performances revived in two Beijing folklore markets, the dissertation discusses the neoliberal marketization that coincides with urban commercial zoning in China since the 1980s. The dissertation examines the intertwined cultural and economic dimensions of collective nostalgia, urban marketization and heritage developmentalism. Based on ethnographic and archival research in Beijing from 2010 to 2015, the dissertation addresses China’s c

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3

Meyer, Katherine Conner. "Sport nostalgia: An examination of familiarity and intended behavior." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1275393944.

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4

Betti, Matteo, and Iram Jahan Dad. "The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30188.

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Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. While several studies examine the dynamics of this phenomenon, none of the

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5

Slavich, Mark A. "Taken back by the ballpark: The role of nostalgia in the Minor League Baseball spectator experience." VCU Scholars Compass, 2017. http://scholarscompass.vcu.edu/etd/5093.

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The use of nostalgia has become a feature in baseball ballparks in recent years, with research showcasing the prevalence of nostalgic stimuli including bricks, steel beams, and old-fashioned scoreboards popular in the past. The impact of such stimuli on spectators’ emotions and behavior had yet to be explored, though. Therefore, the purpose of the current study was to investigate the impact of nostalgia on minor league baseball spectator emotional and behavioral responses. Data collection occurred at three minor league baseball games during June 2017. Utilizing the SOR framework (Mehrabian & R

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6

Sun, Jingyi, and Lu Huang. "An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415486.

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Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. The data was collected by the students from the Zhejiang University of Technology through video semi-structured interviews. The four cases of TCCEs products are bottled water, lipstick, pajama, and stationery. They were used in the semi-structured interview. Result & Conclusions: This study concluded that age, g

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7

Kerns, Avery Elaine. "Pac-Man and the Pack Mentality: A study of the powers of nostalgia and socialization in gaming choice." Ohio University Honors Tutorial College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1556209334399674.

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8

Feagan, Joy. "REMEMBERING THE NATION’S PASTIME: MAJOR LEAGUE BASEBALL AND PUBLIC HISTORY." Master's thesis, Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/562536.

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History<br>M.A.<br>This study explores what happens when baseball and public history collide at physical sites. It specifically examines corporate and vernacular exhibits and tours at six Major League ballparks and exhibits at the National Baseball Hall of Fame & Museum. I study these primary sources within the broader context of baseball history, nostalgia marketing, heritage tourism, and the relationship between public historians and corporations. My analysis adds to the sparse critical literature on sports public history.<br>Temple University--Theses

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9

Shields, Alison B. "What did you do to my brand? The moderating effect of brand nostalgia on consumer responses to changed brands." Thesis, Kent State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3618928.

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<p> Marketers often make changes to brands to make the brand seem current or exciting. Some updates are successful while others are spectacular failures. This dissertation establishes a connection between consumer acceptance or rejection of updated brands and the consumer's reported brand nostalgia. In this dissertation, I refine the current marketing definitions of nostalgia to develop a more specific construct of brand nostalgia, develop a scale to measure the construct of brand nostalgia, examine the differences between schemas for nostalgic brands and non-nostalgic brands, and show that c

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10

Shields, Alison B. "WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1365696658.

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