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Journal articles on the topic 'Nostalgia'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Orlova, Vasilina. "“Communism Happened!”." Sibirica 22, no. 2 (2023): 30–57. http://dx.doi.org/10.3167/sib.2023.220202.

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Abstract Nostalgia for the Soviet figures prominently in public imaginaries. Such nostalgia has been viewed as subverting and critiquing the post-Socialist neoliberal order. Others have suggested that “nostalgia” is a poor vocabulary for talking about post-Soviet affect. Ethnographic attention to nostalgia reveals a multiplicity of nostalgic registers. I argue that Soviet nostalgias can be roughly divided into lyrical, heroic, and practical. Lyrical nostalgia is for the Soviet time but without the corresponding ideological purchase. Heroic nostalgia pines for overcoming the difficulties associ

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Lems, Annika. "Ambiguous longings: Nostalgia as the interplay among self, time and world." Critique of Anthropology 36, no. 4 (2016): 419–38. http://dx.doi.org/10.1177/0308275x16654549.

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This article explores nostalgia’s multi-facetted character by linking its discursive and experiential dimensions. In a first move, I highlight its importance as an analytical category that grew out of a very particular history of knowledge. Focusing on a specific case that played a crucial role in the development of two distinct phases of nostalgia as a concept, I show how it has become inextricably linked to ideas of displacement and loss. In a second move, I juxtapose this metaphorical treatment of loss and nostalgia with a focus on the lifeworld of one individual who has experienced physica

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Yang, Yi. "A Reappearance of Yesterday- Analysis of Storytelling Strategy in Nostalgic Cinema." Communications in Humanities Research 28, no. 1 (2024): 248–54. http://dx.doi.org/10.54254/2753-7064/28/20230368.

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In the context of globalization, the public's demand for nostalgia has increased. Cinema has an advantage in conveying nostalgia by using visual and auditory stimulation and has become the main medium for nostalgia in modern society. In this paper, the first part is about nostalgia and nostalgic cinema. Depending on the subject that triggers the nostalgia, nostalgic cinema is simply divided into three categories. The reasons for the demand for nostalgia are discussed, which are related to the interval between reality and tradition, commercialism, and modernism. The other part is about the stor

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Jenner, Mareike. "Netflix, nostalgia and transnational television." Journal of Popular Television 9, no. 3 (2021): 301–5. http://dx.doi.org/10.1386/jptv_00058_1.

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This article offers an overview of the various kinds of nostalgia Netflix engages with. The focus here is self-produced originals and the way nostalgic elements are used to create different kinds of political outlooks within a transnational television environment. An underlying question is: in what ways can nostalgia be political within the transnational context of Netflix? The article explores this question while giving an overview of nostalgia’s use in different series, such as the culturally regressive politics of The Crown (2016‐present), the progressive social justice project of Sex Educa

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Subramaniam, Aswathy, and B. Rathnapriya. "Customer Preference Towards Nostalgic Products." Journal of Lifestyle and SDGs Review 4, no. 4 (2024): e03622. http://dx.doi.org/10.47172/2965-730x.sdgsreview.v4.n04.pe03622.

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Objectives: The study aims to understand why customers prefer nostalgic products and how nostalgia influences consumer behavior. It focuses on identifying the factors that make nostalgic products appealing, the role of nostalgia in fostering customer loyalty, and the implications for businesses in leveraging nostalgia through marketing, branding, and product development. Methods: The research relies on primary data collected through structured questionnaires distributed via Google Forms. A sample size of 150 respondents was selected using the convenience sampling method. Data analysis was cond

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Zeng, Yanfang, and Rui Xu. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism." Sustainability 13, no. 21 (2021): 12273. http://dx.doi.org/10.3390/su132112273.

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Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas Chinese, we use quantitative methodologies to measure the nostalgia of the Chinese diaspora and identify three segments of Chinese diasporic tourists based on their nostalgia: extremely nostalgic, nostalgic, and moderately nostalgic. Demographic features of each segment and attitude toward home-retur

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Putri, Felicia Ratriana. "PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)." Journal Acta Diurna 19, no. 1 (2023): 90. http://dx.doi.org/10.20884/1.actadiurna.2023.19.1.7316.

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Abstract. Nostalgia is becoming a trend in various fields, which is shown through popular culture in the past, popular again in the present. Therefore, Nostalgia can be used as a company positioning because it is a form of emotional attraction. It can be execute in the nostalgic marketing activities such as promotions through social media. This research will examine JRNY Coffee and Records to determine and describe nostalgic marketing messages in the Instagram content, received by the followers. This research is a descriptive qualitative study with the data collection technique is by interview

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Fairley, Sheranne. "In Search of Relived Social Experience: Group-Based Nostalgia Sport Tourism." Journal of Sport Management 17, no. 3 (2003): 284–304. http://dx.doi.org/10.1123/jsm.17.3.284.

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Why do some fans travel to follow professional sport teams? In order to answer that question, participant observation and ethnographic interviews were used to examine the motives and behaviors of a group that undertakes a 5-day bus trip to watch its team play in a distant city. Nostalgia was identified as a key element of the experience. In particular, nostalgic recollections of past trips were found to be a vital basis for repeated travel by the group and for socializing new members. Five themes having to do with nostalgia were identified: nostalgia as motive, norms and rituals as objects of

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Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.

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Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism. Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia. Findings – This study provides complementary t

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Marchi, Anna. "Get back! Methods for Exploring Discourses of Nostalgia and Nostalgic Discourses Using Corpora." Elephant and castle, no. 31 (December 30, 2023): 192–211. http://dx.doi.org/10.62336/unibg.eac.31.480.

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Nostalgia for something lost (factual or imagined) has shaped nations and continues to shape national self-image and pol-icies. The rhetorical appeal to nostalgia has been blamed for a range of phenomena, from populism to reactionary politics at large, and yet research in psychology has suggested that nostalgising has a beneficial cognitive function. The dis-sonance between the negative reputation of nostalgia and the science of how it works for us, as a positive and useful emotion, is related to the fact that nostalgia is not a given content, but a situated cultural practice. I here use corpu

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Sedikides, Constantine, Tim Wildschut, Jamie Arndt, and Clay Routledge. "Nostalgia." Current Directions in Psychological Science 17, no. 5 (2008): 304–7. http://dx.doi.org/10.1111/j.1467-8721.2008.00595.x.

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Traditionally, nostalgia has been conceptualized as a medical disease and a psychiatric disorder. Instead, we argue that nostalgia is a predominantly positive, self-relevant, and social emotion serving key psychological functions. Nostalgic narratives reflect more positive than negative affect, feature the self as the protagonist, and are embedded in a social context. Nostalgia is triggered by dysphoric states such as negative mood and loneliness. Finally, nostalgia generates positive affect, increases self-esteem, fosters social connectedness, and alleviates existential threat.

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Bano, Shermeen, Rahla Rahat, and Ayesha Siddiqa Bugvi. "MEMORY, PLACE AND NOSTALGIA: COSMOPOLITAN NOSTALGIA AND SUFISM IN AMERICA." Pakistan Journal of Social Research 03, no. 04 (2021): 704–12. http://dx.doi.org/10.52567/pjsr.v3i4.421.

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This paper examines the relationship between memory, place and identity through nostalgic construction of mystic practices at a sufi dergah in New York. In doing so we are interested in examining the way nostalgia is implicated in modern and multicultural religious communities in the West. The findings of this study are derived from an ethnographic field observation and in-depth interviews conducted between January 2012 to April 2012 in New York, USA. Participants of this study included religious practitioners that attended and participated in the events at the Sufi dergah regularly while reco

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Ahmad, Ishtiaq, Abdus Samad, and Muhammad Shakil ur Rehman Shakil ur Rehman. "Nostalgic Impact on Characterization in the "Reluctant Fundamentalist" by Mohsin Hamid." Global Social Sciences Review V, no. IV (2020): 110–19. http://dx.doi.org/10.31703/gssr.2020(v-iv).13.

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This paper aims at investigating the nostalgic impact on the characters in The Reluctant Fundamentalist by Mohsin Hamid. Nostalgia is regarded as the state of homesick or a mental sentimentality for one's past. Everyone is more or less nostalgic, and nostalgia plays a vital role in the lives and experiences of individuals in daily life. The present study is a qualitative and descriptive textual analysis. The Reluctant Fundamentalist has been examined by analyzing the words, sentences, characters and their actions from the nostalgic point of view. This study has investigated the nostalgic impac

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Sabu, Naina A., and Vineeth Radhakrishnan. "Nostalgia in Life Writing: Tracing the Uses of Nostalgia in Select Holocaust Trauma Memoirs." World Journal of English Language 14, no. 2 (2024): 535. http://dx.doi.org/10.5430/wjel.v14n2p535.

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The article seeks to develop a theoretical analysis and interpretation of the role of nostalgia in German Holocaust memoirs. The intervention of advertising by appropriating nostalgia into marketing has led to an effacement of ‘algia’ or the pain that nostalgia implicates. The modern perception of nostalgia as a positive emotion has affected the idea of yoking nostalgia to traumatic experiences. The current paper analyses whether nostalgia plays a conspicuous role in the trauma narratives of Holocaust survivors. The paper is divided into three sections: first, an overview of the term ‘nostalgi

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Jeon, Jin A., and Ja-Yeon Kim. "The Effect Of Nostalgia On Service Failure." Journal of Applied Business Research (JABR) 33, no. 6 (2017): 1243–50. http://dx.doi.org/10.19030/jabr.v33i6.10057.

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Nostalgia induced by savoring precious past experience helps a person feel loved and protected and may help them cope with loneliness. Generally, these positive, prosocial functions, which nostalgia provides, are derived from the content of the memories. However, recent research shows that the process of recalling nostalgic memories could have an important, but different impact on consumers' behavior. When people face nostalgia through the recollection of positive experience and become aware of its non-repeatability, they seek to enjoy and prolong the experience. Due to the motivation to

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Kazlauske, Dovile, and Justina Gineikiene. "Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior." Baltic Journal of Management 12, no. 3 (2017): 292–306. http://dx.doi.org/10.1108/bjm-08-2016-0185.

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Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products. Design/methodology/approach A theoretical framework is proposed based on integrating nostalgia and age identity as parts of an individual’s self-concept. Research results are obtained from the empirical study of a sample of 313 consumers in Lithuania and five interviews with experts in marketing industry. Findings Employing structural equation modeling analysis, the current study provides initial evidence that the bigger the discrepancy between

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Galvin, Kristen. "‘Those Were the Days’: The live televisual revival of the musical and retro family sitcom in the post-network era." Australasian Journal of Popular Culture 9, no. 2 (2020): 231–46. http://dx.doi.org/10.1386/ajpc_00029_1.

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Television is historically a generative site for examining media nostalgias. Within the ever-widening landscape of reboots, remakes and revivals across genres and platforms in the post-network era in the United States, an impulse to ‘redo’ live programming on network television has also emerged in the on-going battle for consumer attention. Steadily gaining momentum over the past decade, this article questions the roles that nostalgia plays in structuring the surprising return of fictional event-based television. The evolution of this phenomenon is traced by first examining the wave of live ne

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Burton, Nicholas. "Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design." Sport Marketing Quarterly 33, no. 1 (2024): 32–46. http://dx.doi.org/10.32731/smq.331.032024.03.

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This study explores the use of pseudo-nostalgic designs in sport marketing, examining consumer response to the National Hockey League’s 2020‒2021 Reverse Retro uniform campaign. By investigating user response to the twelve teams’ Reverse Retro sweater release and promotion on Twitter, the study endeavors to explore the extent to which pseudo-nostalgic designs elicit nostalgic sentiment and the degree to which such nostalgia may impact upon individuals’ perceptions of uniform designs. The findings of the research suggest that while pseudo-nostalgic uniforms can inspire feelings of nostalgia, th

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Shaw, Caitlin. "Introduction: Television and nostalgia now." Journal of Popular Television 9, no. 3 (2021): 287–91. http://dx.doi.org/10.1386/jptv_00056_2.

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This introduces the following dossier which, inspired by the roundtable panel ‘Streaming the past: Contemporary television, genre and nostalgia’ from the University of Hertfordshire’s 2021 genre/nostalgia conference, explores contemporary television’s relationship to nostalgia amid multi-platform shifts and the COVID-19 pandemic. While non-linear television has in some ways disrupted linear television’s ties to nostalgia, it has also seen a rise in aesthetically nostalgic programming. The introduction considers how this connects to broader cultural nostalgic trends, themselves fuelled by diver

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Vignolles, Alexandra, and Paul-Emmanuel Pichon. "A taste of nostalgia." Qualitative Market Research: An International Journal 17, no. 3 (2014): 225–38. http://dx.doi.org/10.1108/qmr-06-2012-0027.

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Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings – The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic fo

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Rodosthenous-Balafa, Marina, and Louiza Mallouri. "Verbal and Visual Representations of Nostalgia in Two Contemporary Cypriot Picturebooks." Libri et liberi 13, no. 2 (2024): 291–314. https://doi.org/10.21066/carcl.libri.13.2.9.

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This paper draws on Svetlana Boym’s highly influential distinction between “restorative” and “reflective” nostalgia in order to explore verbal and visual representations of nostalgia in two picturebooks: Savel’s Red Dress and White Uniform, written by Marina Michaelidou-Kadi and illustrated by Daniela Stamatiade and Renia Metallinou, respectively. Savel is forced to relocate to a foreign place. Her strong attachment to a dress, the only item she was able to take with her, exhibits restorative nostalgia. On the other hand, in White Uniform, nostalgia arises as reflective nostalgia. The textual

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Lundgren, Anna Sofia. "Nostalgi och samvete." Kulturella Perspektiv – Svensk etnologisk tidskrift 14, no. 1 (2005): 2–13. http://dx.doi.org/10.54807/kp.v14.29230.

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People often have strong feelings about changes in the cities. This article deals with questions on how notions of the city can be analysed in relation to nostalgia to enhance the fact that nostalgic views are always constructed in the present, and that they depend on the very changes between past and present which they criticize. Three kinds of nostalgia are discerned. Restorative nostalgia which proposes to rebuild the lost "home" and patch up the memory gaps. Reflective nostalgia which dwells in longing and loss, the imperfect process of longing. To understand the way the informants talk ab

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Daszkiewicz, Magdalena. "Nostalgic consumer trends and nostalgia marketing." Ekonomia 29, no. 4 (2024): 69–82. http://dx.doi.org/10.19195/2658-1310.29.4.6.

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Over the last few years, we have observed an intensification of nostalgic consumer trends manifested through choices and behaviors that reflect sentimental attachments to the past. In parallel, we increasingly note a growing presence of marketing activities that tap into the emotions and experiences tied to consumers’ memories. These efforts link brands and their campaigns to positive concepts or ideas from the past. Nostalgia marketing relies on evoking positive feelings about the past and applies to products, marketing communications, and brand experiences. The article seeks to identify tren

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Menke, Manuel, and Tim Wulf. "The Dark Side of Inspirational Pasts: An Investigation of Nostalgia in Right-Wing Populist Communication." Media and Communication 9, no. 2 (2021): 237–49. http://dx.doi.org/10.17645/mac.v9i2.3803.

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In recent years, research found that populism employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to affectively link (alleged) crises with longing for a cherished past. In this article, we applied a mixed-methods approach to understand how populists exploit nostalgia in their communication and how nostalgic rhetoric has the potential to persuade people to support their claims. In Study 1, we conducted a case study based on a qualitative content

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Hanson, Clara, Jesse Anderton, Samuel F. Way, Ian Anderson, Scott Wolf, and Alice Wang. "Time after Time: Longitudinal Trends in Nostalgic Listening." Proceedings of the International AAAI Conference on Web and Social Media 16 (May 31, 2022): 311–22. http://dx.doi.org/10.1609/icwsm.v16i1.19294.

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Nostalgia was once considered a medical disease but is now understood as a beneficial, identity-affirming emotion. Yet what induces feelings of nostalgia is not fully understood. Are nostalgic feelings prompted by changes in a person’s life, and do certain events prompt nostalgia across whole populations? In this paper, we analyze when people listen to nostalgic music. We use data from a large, cross-national survey to train a classifier to detect which tracks are nostalgic for individual listeners. We then analyze a comprehensive dataset of listening histories from a 5.5 year period. Despite

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Yannicopoulou, Angela. "Nostalgia in Historical Picturebooks about People on the Move." Libri et liberi 13, no. 2 (2024): 143–56. https://doi.org/10.21066/carcl.libri.13.2.1.

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Although nostalgia is more typically associated with older audiences than children, picturebooks are not without nostalgic themes. Narratives that feature objects and events connected to childhood have the ability to evoke nostalgia in readers. This effect is particularly evident among adults who mediate the reading experience to young children, as they often undergo “internal nostalgia”, in which the nostalgic individual reflects on her own past (Salmose 2012: 128–136). When picturebooks reconstruct and present past eras, such as depictions of life in classical antiquity, they evoke “historic

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Leitch, Thomas. "There’s No Nostalgia Like Hollywood Nostalgia." Humanities 7, no. 4 (2018): 101. http://dx.doi.org/10.3390/h7040101.

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This essay argues that the complexities of the nostalgic impulse in Hollywood cinema are inadequately described by Svetlana Boym’s particular description of Hollywood as “both induc[ing] nostalgia and offer[ing] a tranquilizer” and her highly influential general distinction between restorative and reflective nostalgia. Instead, it contends that Hollywood departs in important ways from the models of both the restorative nostalgia established by the heritage cinema and Great Britain and the reflective nostalgia commonly found in American literature. Using a wide range of examples from American c

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Lefi, Leila, and Abderrazak Gharbi. "Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment." International Journal of Marketing Studies 16, no. 1 (2024): 14. http://dx.doi.org/10.5539/ijms.v16n1p14.

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Nostalgia is actually a concept with great interest for researchers in different domains such as marketing. Several studies underlined the potential that nostalgia has for persuasive advertising. Despite theoretical relevance, little is known about the real impact of nostalgic advertising style on brand attachment. This research investigates the impact of the ad capacity to evoke nostalgia on persuasion process and brand attachment in the food industry. To test the relationship between variables, an experiment including two different advertisement style was conducted on 360 individuals in Tuni

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Gelgile, Hailemariam Kebede. "Nostalgia marketing: Examining music retromania." CBR - Consumer Behavior Review 5, no. 2 (2021): 232. http://dx.doi.org/10.51359/2526-7884.2021.248606.

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Nostalgia has a solid presence in marketing. Studies have shown that nostalgic marketing strategy could be a powerful tool to market some goods and services. It has been seen that nostalgic marketing campaigns are becoming a preferred way of making the most out of brand equity possessed by old products, logos, and packaging. This study examines the prospects of nostalgia marketing for the music market and probes the level of nostalgia among various sets of personal characteristics. The study has applied a two-stage stratified sampling method. Seven strata have been identified based on responde

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Grubnic, Tanja. "Nosthetics: Instagram poetry and the convergence of digital media and literature." Australasian Journal of Popular Culture 9, no. 2 (2020): 145–63. http://dx.doi.org/10.1386/ajpc_00024_1.

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This article considers the proliferation of nostalgic aesthetics in Instagram poetry (‘instapoetry’). Though often overlooked, the relationship between the platform and the poetry itself is a vibrant entry point into debates about the handwritten, analogue and vintage styles of instapoetry. Connecting modernist and postmodernist arguments about nostalgia, this article provides a critical and conceptual lens with which to analyse the visual aspects of nostalgic aesthetics – referred to as ‘nosthetics’ – characteristic of instapoetry, investigating how and why the genre impersonates the pre-digi

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Umar Ismail, Sanda, Richard Cheston, Gary Christopher, and Jane Meyrick. "Nostalgia as a psychological resource for people with dementia: A systematic review and meta-analysis of evidence of effectiveness from experimental studies." Dementia 19, no. 2 (2018): 330–51. http://dx.doi.org/10.1177/1471301218774909.

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Objective This review systematically examines evidence relating to the effect of nostalgia on psychological well-being through a meta-analysis of measures of social connectedness, self-esteem, meaning in life, self-continuity, optimism and positive and negative affect. Rationale: If nostalgia is to be used as a clinical intervention to boost well-being in dementia by reducing threat, then it is important to assess its therapeutic potential. Results Searches carried out in July 2014 and updated in February 2018 identified 47 eligible experimental studies comparing nostalgic reminiscence and non

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Majeed, Khadija, Aniqa Rashid, and Samina Ali Asghar. "Ironic Nostalgic Pakistani Family System in Haider's How It Happened: Postmodern Analysis." Global Language Review VI, no. I (2021): 143–55. http://dx.doi.org/10.31703/glr.2021(vi-i).16.

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This article presents a close reading of the ironic present and nostalgic nature of the Pakistani family system through a postmodern lens. Haider's How it happened depict irony and nostalgia in a new and postmodern manner. This novel exposes the ironized culture of the Pakistani family system and the nostalgic nature of societal relationships. This is descriptive research, and data is analyzed theoretically. The theoretical framework of this research is based upon the theory of irony and nostalgia in term of postmodernism, by Linda Hutcheon in her dialogical article Irony, Nostalgia, and Postm

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Ellis, James. "On the Trail of a Nostalgic Adventure." Journal of Sound and Music in Games 3, no. 2-3 (2022): 77–114. http://dx.doi.org/10.1525/jsmg.2022.3.2-3.77.

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This article examines the music of the Pokémon franchise through the concept of nostalgic potential—a newly coined term defined as music’s capacity to evoke, enhance, and exploit wistful sentiment through specific and identifiable musical elements. The nostalgia identified here is childhood brand nostalgia, a concept identified by A. B. Shields and J. W. Johnson, a particularly potent form of this emotion of reminiscence for a person’s youth upon exposure to a brand or franchise. This article will illuminate how we can identify specific musical elements as contributing to the nostalgic potenti

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Srivastava, Ekta, Satish S. Maheswarappa, and Bharadhwaj Sivakumaran. "Nostalgic advertising: managing ambivalence to make it work." Marketing Intelligence & Planning 37, no. 3 (2019): 284–97. http://dx.doi.org/10.1108/mip-04-2018-0127.

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Purpose The purpose of this paper is to study the affective outcome of ambivalent nostalgia through use of executional variables, develop a framework linking nostalgia (through affect) and consumers’ cognitive processing, and explain the relationship of nostalgia with self-brand connection (SBC) and willingness to pay a premium (WTPP) through a mediator, cognitive processing. Design/methodology/approach This research is based on two experiments. In study 1, students were shown a nostalgic ad paired with a vignette to manipulate “past–present contrast.” In study 2, positive and negative moods w

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Li, Yizhi, Can Lu, Vanja Bogicevic, and Milos Bujisic. "The effect of nostalgia on hotel brand attachment." International Journal of Contemporary Hospitality Management 31, no. 2 (2019): 691–717. http://dx.doi.org/10.1108/ijchm-12-2017-0797.

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PurposeThe purpose of this study is to distinguish between two types of nostalgia, examine their effect on emotions and explore the relationships between nostalgic emotions evoked by past hotel experiences and consumers’ brand attachment and willingness-to-pay.Design/methodology/approachThis study was based on a sequential explanatory mixed-method design. An online scenario-based experiment was complemented with online structured interviews.FindingsThe results indicate that both personal nostalgia and historical nostalgia evoke positive emotions (upbeat/elation and warm/tender). However, emoti

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Toth, Roland, and Tobias Dienlin. "Bittersweet Symphony: Nostalgia and Melancholia in Music Reception." Music & Science 6 (January 2023): 205920432311556. http://dx.doi.org/10.1177/20592043231155640.

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Listening to music can cause experiences of nostalgia and melancholia. Although both concepts are theoretically related, to date they have not been analyzed together regarding their emotional and cognitive profiles. In this study, we identify their theoretical underpinnings and determine how they can be measured empirically. We analyze how listening to music causes nostalgia and melancholia, and whether both experiences are related to different behavioral intentions. To this end, we conducted an online experiment with 359 participants who listened to music they considered either nostalgic, mel

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Huelin, Toby. "Stick to the status quo? Music and the production of nostalgia on Disney+." Alphaville: journal of film and screen media, no. 27 (July 2, 2024): 58–74. http://dx.doi.org/10.33178/alpha.27.06.

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This article examines the production of musical nostalgia in High School Musical: The Musical: The Series (2019–23), one of the first series created for Disney’s streaming platform. On one level, the series serves as a nostalgic extension of the High School Musical franchise in its setting and narrative construction, and a nostalgic continuation of the teen-musical genre in its idealised depiction of high-school life mediated through song. At the same time, this nostalgia is coupled with an emphasis on the show’s newness: the series transposes the original film to a new format—a self-referenti

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K, Drisya K. "Social Media and Sentimental Reflections: A Study on Digital Nostalgia Culture." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 3177–91. https://doi.org/10.22214/ijraset.2025.68554.

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Abstract: Nostalgia, a sentimental longing for the past, has taken on a new dimension in the digital age. This study explores how social media platforms, such as Instagram and Facebook contribute to the creation and consumption of digital nostalgia culture. This study explores the role of social media in shaping digital nostalgia culture, focusing specifically on user experiences. It examines how individuals interact with nostalgic content, why they seek such experiences, and how these interactions influence their emotional well-being and identity. The study utilizes media theories like Uses a

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Prokop-Janiec, Eugenia. "Longing for Home: Nostalgia and Anti-nostalgia in Inter-war Polish-Jewish Literature." Studia Judaica 54, no. 2 (2025): 327. https://doi.org/10.4467/24500100stj.24.016.21133.

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This article discusses the significance and enduring presence of nostalgic narrations in works by Polish-Jewish authors that are often accompanied by motifs of anti-nostalgia. They derive from complex relations with spaces categorized as familiar and alien, close and remote, as well as complex, ambivalent experiences of bonds, distance, and loss. The intersection of nostalgia and anti-nostalgia brings together and intertwines Polish and Jewish traditions and discourses of nostalgia. The sources of the article are writings by the outstanding inter-war Polish-Jewish writers Roman Brandstaetter,

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Sidhu, Riya K., Diana M. Urian, Hong Zheng, and Jessica A. Grahn. "Throwbacks that move us: The dance-inducing power of nostalgic songs." PLOS One 20, no. 5 (2025): e0318766. https://doi.org/10.1371/journal.pone.0318766.

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The urge to move to music, often referred to as groove, is influenced by various factors, including familiarity with the music. The influence of nostalgia, which involves familiarity but also includes pleasant, sad, and wistful emotions, remains largely unexplored. Here we investigate the impact of both familiarity and nostalgia on the desire to tap, move, and dance along to music. To evoke nostalgia, we selected popular songs from the participants’ adolescent years. More recent songs served as a low-nostalgia but familiar control. Participants completed an online experiment, rating songs base

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Soldatova, Elena, Ksenia Bartseva, Evgenia Alenina, Elina Tsigeman, Maxim Likhanov, and Gayane Vartanyan. "Nostalgia as a psychological phenomenon: Theoretical review of the research." Vestnik of Saint Petersburg University. Psychology 14, no. 3 (2024): 458–84. http://dx.doi.org/10.21638/spbu16.2024.304.

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The paper presents a theoretical review of research on the phenomenon of nostalgia — its essential characteristics, behavioural patterns; and identifies situational contexts that are most relevant to nostalgic experiences and approaches to the categorisation of nostalgia as a state and as a trait (proneness); considers the links and relations of nostalgia with various psychological constructs. Based on previous studies, a generalization of the functions of nostalgia has been carried out, among which we can emphasise both the functions common to mental states — integration, reflection, energeti

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DESAI, GAURAV. "Old World Orders: Amitav Ghosh and the Writing of Nostalgia." Representations 85, no. 1 (2004): 125–48. http://dx.doi.org/10.1525/rep.2004.85.1.125.

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ABSTRACT This article traces the uses of nostalgia in Amitav Ghosh's In an Antique Land. The all too common structural affinity of such nostalgia with discourses of purity and authenticity is challenged in Ghosh's narrative, where cultural hybridity, racial mixture, and economic exchange appear as privileged terms. Ultimately finding Ghosh's creative use of nostalgia to be politically inspiring, the essay questions which historical processes a nostalgic narrative may elide.

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Wen, Tao, Tong Qin, and Raymond R. Liu. "The impact of nostalgic emotion on brand trust and brand attachment." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (2019): 1118–37. http://dx.doi.org/10.1108/apjml-09-2018-0390.

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Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach The paper uses the approach of the empirical study. Based on the literature review, a theoretical model of the impact of nostalgic emotion (NE) on brand trust and brand attachment is constructed and corresponding research hypotheses are proposed. Then nostalgia-themed restaurants are selected to complete a questionnaire survey, and SPSS22.0 and LISREL8.7

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Kostyra, Karolina. "Jak wyrwać się z nostalgii [dot. P. Włodek: Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro]." Śląskie Studia Polonistyczne 14, no. 2 (2019): 239–52. http://dx.doi.org/10.31261/ssp.2019.14.15.

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The article discussesa book by Patrycja Włodek entitled Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro [The End of Innocence: The image and remembrance of the Eisenhower era in American feature films and television series – between representation, nostalgia, and critical retro style]. The author of the article positions her publication amongst other film studies research devoted to “nostalgic cinema” and enters into dialogue with concepts put forward by Włodek. The polemical pendants and glosses

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Ju, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.

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Purpose The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design/methodology/approach The study uses an experimental design that compares individuals’ responses to past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range of three product types. Analyses include structural equation modeling (SEM) to investigate direct and mediated relationships. Findings Nostalgic past-focussed advertisements (as compared

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Chen, Boyi. "Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example." Highlights in Business, Economics and Management 23 (December 29, 2023): 958–70. http://dx.doi.org/10.54097/3zyad735.

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This essay explores the resurgence of nostalgia and retro waves in modern marketing and their viral impact on contemporary brand strategy. Nostalgia has gained immense importance as both an emotion and a marketing tool. This study chose to investigate this topic due to its growing relevance in shaping consumer behavior and brand perception, seeking to understand how nostalgia can enhance brand engagement and consumer loyalty. Through two case studies, this study examines the real-world application of nostalgia marketing. The first case study analyzes the retro wave created by the popular TV se

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Kouraki, Chryssa. "Unpacking Nostalgia." Libri et liberi 13, no. 2 (2024): 271–90. https://doi.org/10.21066/carcl.libri.13.2.8.

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Nostalgia in picturebooks about refugees relies on aesthetics to create a nostalgic mood through verbal and visual text. Aesthetic strategies include imagery, symbols, metaphors, recurring motifs, and iconisation. The suitcase, as an emblematic symbol of the refugee, plays a crucial role. Depicted in an old-fashioned, classic form, it becomes synonymous with the self-enclosed miniature of a life. The object-souvenirs it contains, such as sepia-toned photos, distressed domestic items, and symbols of a homeland like a bottle of soil, are transformed into “biographical” objects from a life left b

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Morozov, A. Y. "NOSTALGIA AS THE CULTURAL PHENOMENON." UKRAINIAN CULTURAL STUDIES, no. 2 (3) (2018): 13–18. http://dx.doi.org/10.17721/ucs.2018.2(3).03.

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The article is devoted to the observation of the cultural phenomenon of nostalgia, its social, psychological, ethical and general philosophical aspects. It is shown that nostalgia is based on value-laden memory that helps us differ pleasant and unpleasant, useful and useless, meaningful and meaningless. This value-laden memory has its ethical dimension that deals with moral tradition, our concepts of good and evil, justice and injustice, sense of life and sense of death. We may say that ethical memory is a part of a larger “cultural memory” that enables every kind of social and individual iden

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Yan, Tianjiao, Hong Leng, and Qing Yuan. "The Role of “Nostalgia” in Environmental Restorative Effects from the Perspective of Healthy Aging: Taking Changchun Parks as an Example." Land 12, no. 9 (2023): 1817. http://dx.doi.org/10.3390/land12091817.

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Aging and elderly health issues have always been the focus of attention, both within and outside the industry. With the introduction of the national “14th Five-Year Plan” for healthy aging, it is urgent to address how to implement this plan. Among them, the restorative environment is an important part of implementing healthy aging. For older adults, “nostalgia” is a common emotional experience, and “nostalgia therapy” is also commonly used for mental health recovery, which has important significance for healthy aging. However, although existing research on “nostalgia” has already involved loca

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Hajra, Vandita, and Arun Aggarwal. "Nostalgia: An Antecedent of Tourist Motivations in Senior Citizens." ECS Transactions 107, no. 1 (2022): 6569–76. http://dx.doi.org/10.1149/10701.6569ecst.

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Nostalgia can be described as a poignant yearning for the bygone times and is a universally familiar as well as a collective phenomenon experienced by all and sundry. Nostalgia contributes significantly to the overall tourism experience and recently some researchers have theorized nostalgia as a push travel motive. Nostalgia has not been much explored in the arena of senior tourism except for few researchers who have studied nostalgia as a push factor for travel in senior tourists. Following the work of Prayag and Chiappa in 2021, nostalgia has not been treated as a travel motivation in this s

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