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Journal articles on the topic 'Nostalgic Marketing Strategy'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Gelgile, Hailemariam Kebede. "Nostalgia marketing: Examining music retromania." CBR - Consumer Behavior Review 5, no. 2 (2021): 232. http://dx.doi.org/10.51359/2526-7884.2021.248606.

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Nostalgia has a solid presence in marketing. Studies have shown that nostalgic marketing strategy could be a powerful tool to market some goods and services. It has been seen that nostalgic marketing campaigns are becoming a preferred way of making the most out of brand equity possessed by old products, logos, and packaging. This study examines the prospects of nostalgia marketing for the music market and probes the level of nostalgia among various sets of personal characteristics. The study has applied a two-stage stratified sampling method. Seven strata have been identified based on responde

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Burton, Nicholas. "Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design." Sport Marketing Quarterly 33, no. 1 (2024): 32–46. http://dx.doi.org/10.32731/smq.331.032024.03.

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This study explores the use of pseudo-nostalgic designs in sport marketing, examining consumer response to the National Hockey League’s 2020‒2021 Reverse Retro uniform campaign. By investigating user response to the twelve teams’ Reverse Retro sweater release and promotion on Twitter, the study endeavors to explore the extent to which pseudo-nostalgic designs elicit nostalgic sentiment and the degree to which such nostalgia may impact upon individuals’ perceptions of uniform designs. The findings of the research suggest that while pseudo-nostalgic uniforms can inspire feelings of nostalgia, th

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Chen, Boyi. "Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example." Highlights in Business, Economics and Management 23 (December 29, 2023): 958–70. http://dx.doi.org/10.54097/3zyad735.

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This essay explores the resurgence of nostalgia and retro waves in modern marketing and their viral impact on contemporary brand strategy. Nostalgia has gained immense importance as both an emotion and a marketing tool. This study chose to investigate this topic due to its growing relevance in shaping consumer behavior and brand perception, seeking to understand how nostalgia can enhance brand engagement and consumer loyalty. Through two case studies, this study examines the real-world application of nostalgia marketing. The first case study analyzes the retro wave created by the popular TV se

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Kazlauske, Dovile, and Justina Gineikiene. "Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior." Baltic Journal of Management 12, no. 3 (2017): 292–306. http://dx.doi.org/10.1108/bjm-08-2016-0185.

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Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products. Design/methodology/approach A theoretical framework is proposed based on integrating nostalgia and age identity as parts of an individual’s self-concept. Research results are obtained from the empirical study of a sample of 313 consumers in Lithuania and five interviews with experts in marketing industry. Findings Employing structural equation modeling analysis, the current study provides initial evidence that the bigger the discrepancy between

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Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.

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Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism. Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia. Findings – This study provides complementary t

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Zhuang, Ziting. "Nostalgia Marketing: Brand Renewal of "Old Firms" Based on Consumer Emotional Reconstruction——Take the Great White Rabbit Milk Candy as an Example." Highlights in Business, Economics and Management 23 (December 29, 2023): 904–9. http://dx.doi.org/10.54097/ky3bph60.

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Nostalgia marketing is one way to revitalize old brands. Most nostalgia marketing is based on recreating the consumer's past to stimulate nostalgia. However, how to capture the emotional needs of consumers in today's society and use modern means of nostalgia marketing is still to be explored. Therefore, by recreating the case of the White Rabbit Creamy Candy, this study explores the motives that influence consumers' nostalgic consumption and proposes a marketing strategy to revitalize the old brand. The study suggests that nostalgia marketing captures the characteristics of the ear to innovati

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Puspitasari, Kakanita Ari, Asep Rokhyadi Permana Saputra, and Eno Casmi. "Nostalgic Marketing and its Antecedents on Gen X." International Journal of Professional Business Review 9, no. 1 (2024): e04251. http://dx.doi.org/10.26668/businessreview/2024.v9i1.4251.

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Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing obj

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Crespo-Pereira, Verónica, Matías Membiela-Pollán, and Eva Sánchez-Amboage. "Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review." Journal of Creative Industries and Cultural Studies 7 (2021): 106–26. http://dx.doi.org/10.56140/jocis-v7-5.

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In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer decision-making has been the aim of neuromarketing since the beginning. New notions regarding the value of emotions in consumer preferences have changed the way companies develop their actions towards marketing and communication. Nostalgia has emerged as an effective strategy for reinforcing the positioning of established brands. Because of the nature of emotions in nostalgia and the trend

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Baltezarević, Radoslav, and Mladen Milić. "Digital nostalgia: Marketing strategy for transforming the new into the old." Megatrend revija 18, no. 2 (2021): 63–76. http://dx.doi.org/10.5937/megrev2102063b.

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Causing nostalgic feelings in consumers has long been a very effective means of influencing their shopping behavior. Lately, and probably under the influence of a crisis situation caused by a pandemic, in which people are generally more concerned about the existence of their family members and themselves, this marketing strategy seems to have an even stronger impact. The use of nostalgia in a virtual environment is especially interesting. Although seemingly incompatible, the digital environment has proven to be very adequate for the application of these methods. Today, a large number of applic

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Srivastava, Payal. "Nostalgia Marketing: Exploring the Psychological Impact on Consumer Behaviour and Emotions." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45233.

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Nostalgia marketing has emerged as a powerful strategy that leverages sentimental memories to influence consumer behavior and drive brand engagement. This study explores the psychological impact of nostalgia marketing, analyzing how emotions associated with past experiences affect consumer decision-making. Nostalgia evokes a sense of comfort, familiarity, and emotional connection, which can enhance brand loyalty and purchasing intent. By examining various psychological theories, including the concept of autobiographical memory and affective conditioning, this research highlights the mechanisms

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Ahmed Dheyauldeen Salahaldin and Moamen Ahmed Hussein. "Nostalgia Marketing as an Effective Mechanism for Maximizing Brand Value: A field research for LC Waikiki Fashion Stores Group in Iraq." International Journal of Professional Business Review 7, no. 5 (2022): e0874. http://dx.doi.org/10.26668/businessreview/2022.v7i5.e874.

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Purpose: This research aims to verify the extent of the impact of nostalgia marketing as an effective and modern strategy on the brand value. Theoretical framework: the research is to shed light on an important and fundamental aspect of marketing, which is fashion marketing, and how stores that are interested in fashion can follow modern and basic strategies in maximizing the value of their brand. Design/methodology/approach: The researcher targeted a sample of (760) customers who frequent the different branches of LC Waikiki, and used the questionnaire as a means to collect inform

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Vijay, raj B. V., and Jayanthila Devi A. "Analysis of Business Decisions that caused Nokia to drop its Legacy and its Rebirth in 2017 using Nostalgic Marketing Approach: A Case Study." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 5, no. 2 (2021): 268–83. https://doi.org/10.5281/zenodo.5764564.

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<strong>Purpose</strong><em>: This article will investigate the causes for Nokia’s failure to stay afloat in the market, as well as how the company resurrected in 2017 by employing a nostalgic or sentimental marketing strategy. Technology management on a strategic level at Nokia Corporation is thoroughly examined and analyzed in this study. Nokia used to be the market’s dominant corporation, leader, and pacesetter until it had a massive market disaster. We inferred that the problem at Nokia was not the absenteeism of advancement, but in its place,</em> i<em>t was due to a lack of i

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Terskikh, M. V. "Nostalgic Marketing: Soviet Period Precedent Texts in Post-Soviet Advertising." Verba Northwest Linguistic Journal, no. 4 (2023): 41–67. http://dx.doi.org/10.34680/verba-2023-4(9)-41-67.

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The article is devoted to the analysis of precedent texts of the Soviet period used in modern Russian-language advertising messages. Despite the high interest of researchers in the problem of intertext interaction, the study of precedent phenomena updated in advertising remains relevant due to the high dynamism of the advertising industry. The author offers a typology of polycode precedent signs of Soviet culture used in post-Soviet advertising, and also considers the reasons for the increased interest of copywriters in Soviet precedent texts. The following are highlighted as visual precedent

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Jiang, Huanshu, Jie Yao, Peiyao Cheng, and Shumeng Hou. "Nostalgia-Driven Design and Digitalization of Brand Spokes-Characters for Generation Z." E3S Web of Conferences 236 (2021): 05063. http://dx.doi.org/10.1051/e3sconf/202123605063.

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Generation Z, as the first generation growing up in the environment of globalization, has emerged as a new important consumer group worldwide. Compared with other generations, members of Generation Z possess some notable characteristics such as lower brand loyalty and less interest in mainstream products. Meanwhile, they also display a strong tendency to nostalgia, which has been a widelyused theme in marketing and proved to enhance consumers' brand attitudes and purchasing intentions. Based on the unique preferences and needs of Generation Z, this study explored the innovative strategy of nos

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Merlo, Elisabetta, and Mario Perugini. "The revival of fashion brands between marketing and history." Journal of Historical Research in Marketing 7, no. 1 (2015): 91–112. http://dx.doi.org/10.1108/jhrm-02-2013-0007.

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Purpose – The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion company. Design/methodology/approach – The analysis is carried out in four parts. Marketing literature dealing with “brand revival” is reviewed in the first part. The second and the third part deal with the main characteristics featured, respectively, by the original and restored Palio and Vivara collections. In the fourth part, by applying the key concepts

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Gilal, Naeem Gul, Jing Zhang, Faheem Gul Gilal, and Rukhsana Gul Gilal. "Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements." Journal of Brand Management 27, no. 2 (2019): 160–80. http://dx.doi.org/10.1057/s41262-019-00170-w.

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Sisk, Jennifer L. "Religion, Alchemy, and Nostalgic Idealism in Fragment VIII of the Canterbury Tales." Studies in the Age of Chaucer 32, no. 1 (2010): 151–77. http://dx.doi.org/10.1353/sac.2010.a402779.

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Santos Neto, Valdemir, and Mário Abel Bressan Júnior. "The Reconfigurations in Brazilian Television and the New Communicational Dynamics: A Study About the Globoplay Streaming Platform." Vista, no. 11 (April 21, 2023): e023004. http://dx.doi.org/10.21814/vista.4438.

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This article aims at discussing aspects related to the context of the decline of television, approaching Latin American television studies with other theories about television. In this study, we focus our discussion on Globoplay, Grupo Globo's streaming platform — the largest Brazilian media conglomerate. Our analysis investigates Grupo Globo's project to recover old soap operas as a media and marketing strategy for the streaming platform. Based on a theoretical discussion, the study believes that Brazilian television has found ways to guarantee its existence due to platformisation. On the ass

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Tulupov, Vladimir, Marina Shteyman, Marina Strelnikova, and Anna Pokachalova. "Travel Journalism in Tourism Product Marketing: Regional Aspect." Theoretical and Practical Issues of Journalism 10, no. 2 (2021): 225–39. http://dx.doi.org/10.17150/2308-6203.2021.10(2).225-239.

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The article examines the promotion of a regional tourism product in the modern media space. We studied the conditions of the dynamic development of tourism and travel industry in the Russian Federation and abroad, creation of a positive image of a particular region, and promotion of certain tourist services. The research emphasized that the promotion of a tourist product is an important part of the strategy for the development of domestic and inbound tourism. In Russia, each region is faced with the need to create a concept for the presentation of its territory on the tourist market, based on

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Dresler, Emma, and Victoria Jackson. "Multidimensionality of nostalgic festival experiences: The Art Deco Festival case." Journal of Destination Marketing & Management 31 (March 2024): 100827. http://dx.doi.org/10.1016/j.jdmm.2023.100827.

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Akgün, Ali E., Hayat Ayar Senturk, Halit Keskin, and Izzet Onal. "The relationships among nostalgic emotion, destination images and tourist behaviors: An empirical study of Istanbul." Journal of Destination Marketing & Management 16 (June 2020): 100355. http://dx.doi.org/10.1016/j.jdmm.2019.03.009.

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Pawan, Kalyani. "Re-Birth of Nokia In 2017 – An Empirical Study of Nokia's Nostalgic Marketing Strategy with Special Reference to a Pre-Launch Scenario in India." Journal of Management Engineering and Information Technology (JMEIT) 4, no. 2 (2017): 13. https://doi.org/10.5281/zenodo.570020.

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This research paper is dedicated to the uncrown king of mobile world in the mobile handset market Nokia, almost everyone who are today in the age of 30s and 40s owned the handset manufactured by Nokia. As the time moved on the technology updates came in the market the android and touch screen market has washed away the most popular name in the mobile world. The year 2017, is the year of re-birth of the Nokia. After nearly about the three decades Nokia has come up with the most popular handset 3310, 1100 and new android version Nokia 6. The Nokia handsets were very popular due to many features

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Soylu Bağçeci, Fulya. "The forms of consuming and making sense of the music heritage: The retro in popular music." Journal of Human Sciences 19, no. 1 (2022): 27–37. http://dx.doi.org/10.14687/jhs.v19i1.6194.

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The concept of the retro marketing which has an important role in commercializing the popular culture heritage is a strategy that constitutes the popular culture’s validity and continuity via the music productions evoking its periodic conditions. This strategy which is made up by means of the historical climate of the popular music, various music productions, artist or popular characters creates a kind of commercial meaning areas by utilizing the effect the music’s effect on the masses on the purpose of managing and directing these meanings inclusive of some various expectations. At this point

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Yadova, M. A. "“Nostalgia Not for the Past but Nostalgia for the Present”: Post-Soviet Youth on USSR’s Collapse." Outlines of global transformations: politics, economics, law 14, no. 5 (2021): 231–46. http://dx.doi.org/10.23932/2542-0240-2021-14-5-12.

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. The article focuses on the perceptions of the generation of post-Soviet youth about the collapse of the USSR. An attempt to analyse the reasons for the favourable and “nostalgic” attitude to the USSR on the part of those who, due to their age, have no experience of Soviet life is made. It is shown that, according to mass surveys, attitudes towards the collapse of the USSR depend on the age of respondents: older generations predominantly perceive the collapse of the Soviet Union negatively, while among young people (especially in the youngest cohort of 18-24-year olds) the number of those who

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Shalyutina, Nadezhda V. "COMMEMORATIVE PRACTICES IN THE VIRTUAL SPACE OF THE COMPUTER GAME «SECOND LIFE»." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (2023): 342–59. http://dx.doi.org/10.12731/2077-1770-2023-15-2-342-359.

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Background. In contemporary reality, digital technologies not only serve as a tool for the implementation of social practices, including commemorative practices, but also fill social gaps, offering alternative ways of interaction with the past in the digital space. In this context, computer games offer a valuable research space for interactions with the past, as they allow us to see the diversity and fluidity of the contemporary commemorative culture and practices. Purpose. This article is a review of the book Life and Death in the Virtual World. Digital Kinship, Nostalgia and Grief in S

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Hackett, Lisa J. "‘Biography of the self’: Why Australian women wear 1950s style clothing." Fashion, Style & Popular Culture 00, no. 00 (2021): 1–25. http://dx.doi.org/10.1386/fspc_00072_1.

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This article aims to understand why one cohort of Australian women choose to wear anachronistic clothing, in this case, 1950s inspired and styled clothing, and more so, why they choose to wear this style of clothing as part of their everyday lives. While some wearers of anachronistic clothing, such as civil war re-creators or Jane Austen enthusiasts, dress for particular social events and revert to ‘everyday’ clothing in their daily lives, this research seeks to examine why this cohort of 1950s fashion aficionados maintain this aesthetic in their everyday work and social lives. The research fi

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Oe, Hiroko, Yasuyuki Yamaoka, and Hiroko Ochiai. "Personal and Emotional Values Embedded in Thai-Consumers’ Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses." Sustainability 15, no. 2 (2023): 1548. http://dx.doi.org/10.3390/su15021548.

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The confectionery market in Thailand is being overpowered by Western confectioneries. This study proposes and verifies a model of the factors that define consumer behaviour towards traditional Thai confectioneries and consumer willingness to support them. In recent years, there has been a boom in posting various aspects of Thai youth culture, including confectionery, on social networking services (SNS), especially Instagram. In major Thai cities, such as Bangkok, stores are being built with ‘Insta-image’ in mind, strengthening the younger generation’s inclination towards Western confectionery.

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Shuqair, Khaled M. "A Translation and Analysis of ʾAbd al-Jabbār Ibn Ḥamdīs’ Poem No. 110: “Qaḍat al-Nafs”". International Journal of Linguistics, Literature and Translation 6, № 12 (2023): 06–12. http://dx.doi.org/10.32996/ijllt.2023.6.12.2.

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In this paper, I undertake a complete translation of Ibn Ḥamdīs’ poem No.110 “Qaḍat al-Nafs” and provide a structural analysis in order to demonstrate that the poem in its entirety is structured through a succession of related metaphors that lends unity and organization to the speaker’s experience. Though Ibn Ḥamdīs is committed to the canon of classical Arabic poetry in the division of the poem into three canonical segments of the classical qasīda (physical decay and the loss of youth, the wine song and the nostalgic feelings for a lost homeland), I argue that these segments are not loosely s

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Jeon, Youngjin, Jongwoo Jun, and Miwon WOO. "The Effect of Nostalgia Marketing on Consumer Attitudes." Korean Society of Culture and Convergence 45, no. 6 (2023): 695–708. http://dx.doi.org/10.33645/cnc.2023.06.45.06.695.

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This study systematically examined the patterns in which Nostalgia marketing, consumer personal characteristics, and product characteristics are connected to consumer attitudes, purchase intention and loyalty. As a result of verifying the research model, in Models 1 and 2, nostalgia marketing and conspicuous self-expression had a positive(+) effect on purchase intention and loyalty, and in Model 3, conspicuous self-expression and design preference had a positive(+) effect on purchase intention and loyalty. However, Nostalgia marketing had no effect, and self-achievement and food preference had

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Makosso, Claude Giscard. "City and Socio-cultural Situation of Contemporary Man in African Films." International Journal of Linguistics, Literature and Translation 6, no. 10 (2023): 83–94. http://dx.doi.org/10.32996/ijllt.2023.6.10.12.

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The phenomenon of urban violence among young people in need of direction, nostalgic, affected by lack of employment, is a major concern of filmmakers who display it in their works. A precise target which allows us to treat and problematize this phenomenon in African cities (which have become dangerous) on four supports including: Twist in Bamako by Robert Guédiguian, Bakmatoire by Grâce Tengo, Le Mandat by O.Sembene, and Samba Traoré by Idrissa Ouédraogo. As they show, because of stillborn independence, failed dictatorships or democracies and endemic unemployment, the development of safe citie

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Hamilton, Kathy, and Beverly A. Wagner. "Commercialised nostalgia." European Journal of Marketing 48, no. 5/6 (2014): 813–32. http://dx.doi.org/10.1108/ejm-05-2012-0325.

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Purpose – The purpose of this paper was to develop a framework linking the concept of nostalgia and experiential consumption, articulating the transformation of a mundane activity to a special experience, using the context of the small business and afternoon tea. Design/methodology/approach – The methodology is based on a grounded theory approach and draws on multiple methods of data collection including participant observation, in-depth interviews with afternoon tea room managers, researcher introspection and consumer interviews. Findings – By employing nostalgia cues through product, ritual

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Madhwani, Ranjeeta, and Priyanka Baid. "Nostalgia through Retro Marketing for Modern Brand Relevance." International Journal of Global Research Innovations & Technology 03, no. 02(II) (2025): 121–26. https://doi.org/10.62823/ijgrit/03.2(ii).7666.

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This article explores the strategic use of retro marketing a form of nostalgia-driven branding in creating emotional connections, enhancing brand identity, and influencing consumer behaviour across generations. Drawing upon examples from Indian and global markets, the paper analyses the psychological appeal of retro marketing and identifies its forms, objectives, implementation strategies, and impact on consumers’ purchase intentions. The discussion concludes by evaluating the advantages and limitations of this marketing strategy and proposing recommendations for future campaigns and research.

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Holak, Susan L., Alexei V. Matveev, and William J. Havlena. "Erratum to “Nostalgia in post-socialist Russia: Exploring applications to advertising strategy”." Journal of Business Research 61, no. 2 (2008): 171. http://dx.doi.org/10.1016/j.jbusres.2007.06.012.

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Goering, Laura. "Marketing Soviet Nostalgia: The Many Faces of Buratino." Gastronomica 17, no. 4 (2017): 88–101. http://dx.doi.org/10.1525/gfc.2017.17.4.88.

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Nostalgia for the foods consumed in childhood is a phenomenon extensively documented by food studies scholars and exploited by marketers around the world. This article traces the evolution of the Soviet children's soft drink Buratino from its origins in the Brezhnev era through a variety of post-Soviet incarnations. The character featured on the label, drawn from A. N. Tolstoy's 1935 book based on Carlo Collodi's Adventures of Pinocchio, is both instantly recognizable and remarkably protean in nature, combining the archetype of the trickster from the original literary text with a more benign r

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BEHRA., PRAGYANRANI. "Study on Impact of Marketing Strategy on Consumer of Amul Products." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04353.

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Abstract In today’s dynamic and highly competitive marketplace, emotional branding has emerged as a vital strategy for building meaningful consumer relationships. Unlike traditional marketing, which focuses primarily on functional benefits and features, emotional branding centers on evoking emotional responses, thereby fostering deeper brand loyalty and trust. This research investigates how brand storytelling, a powerful tool within emotional branding, influences consumer purchase decisions across different demographics and industries. The study adopts a mixed-methods approach, incorporating s

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Sandberg, Eric. "Detective Fiction, Nostalgia and Rian Johnson's Knives Out: Making the Golden Age Great Again." Crime Fiction Studies 1, no. 2 (2020): 237–53. http://dx.doi.org/10.3366/cfs.2020.0023.

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The Golden Age is back with a vengeance: reprints, re-boots, and adaptations of interwar detective fiction and its off-shoots have proliferated in the twenty-first century, as have works more loosely, but nonetheless substantially, inspired by the clue-puzzle format developed and perfected by authors like Agatha Christie. This resurgence of the ‘whodunnit’ mystery is something of mystery itself, as the centre of gravity of crime writing has long shifted away from this ostensibly dated and aesthetically limited form. This paper explores this unexpected development, looking in particular at the

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Lubiński, Kamil. "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group." Journal of Intercultural Management 12, no. 2 (2020): 82–105. http://dx.doi.org/10.2478/joim-2020-0039.

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AbstractObjective: The purpose of this paper was to examine the effect that nostalgia-oriented strategy has on the Millennials’ perception of the LEGO brand.Methodology: The methodology was based on past research in the field and used a modified version of a questionnaire developed by Pascal et al. (2002).Findings: The research was conducted among 203 young respondents in the second quarter of 2019. During the realization of research, the indirect method of gathering information, using a survey technique was applied. The survey was conducted with the application of the techniques of electronic

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Shi, Tian. "Visualized Trauma, Sensitized Resilience: Urban Art among the French Hmong Community." Cosmopolitan Civil Societies: An Interdisciplinary Journal 14, no. 2 (2022): 40–51. http://dx.doi.org/10.5130/ccs.v14.i2.8089.

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Various types of urban art emerged and prospered in recent decades when degenerating cities were embracing art as a marketing strategy. This urban-rejuvenation approach sheds less light on the agency and motivation of artists. This paper examines how ethnic artists represent traumatic memory, reflect nostalgia and mobilize individuals to collaborate with one other to build resilience. This study contributes to the literature that explores the agency and creativity of underrepresented minority artists in global society at large.

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Karaosmanoglu, Defne. "Nostalgia Spaces of Consumption and Heterotopia: Ramadan Festivities in Istanbul." Culture Unbound 2, no. 2 (2010): 283–302. http://dx.doi.org/10.3384/cu.2000.1525.10216283.

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Contemporary city cultures are often defined in relation to the processes of late-capitalism and commodification. Today, in various parts of the world, the previously dominant industrial cities have been replaced by cities of consumption (Urry 1995: 123). Cities are treated as sites for representation, masquerade and sociability (Featherstone and Lash 1999: 3). National and religious celebrations and culinary festivals are parts of the dynamism of city life where nostalgia becomes a marketing strategy. This article looks at the nostalgia industry in the contemporary city of Istanbul in connect

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Manor, Ilan, and James Pamment. "From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy." Place Branding and Public Diplomacy 18, no. 1 (2021): 44–48. http://dx.doi.org/10.1057/s41254-021-00233-3.

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Demirbag-Kaplan, Melike, Cansu Yildirim, Selin Gulden, and Damla Aktan. "I love to hate you: Loyalty for disliked brands and the role of nostalgia." Journal of Brand Management 22, no. 2 (2015): 136–53. http://dx.doi.org/10.1057/bm.2015.10.

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Igaeva, Ksenia V. "THREE TYPES OF NOSTALGIA IN COMPUTER GAMES." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (2023): 64–75. http://dx.doi.org/10.12731/2077-1770-2023-15-2-64-75.

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The article is devoted to the problems of representation of nostalgia in computer games and offers a distinction between its three interrelated forms: retrotopic, aestheticizing, nostalgia for childhood and lost parental home. These forms are featured in the series of games «Fallout», «Second Life», and «World of Warships». The relevance of the study is associated with a wide controversy about nostalgia in the framework of modern memory studies. Further, it is proved that the communicative nature of media memory subordinates the cultural component (in its interpretation by J. Assman). Nostalgi

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Kervyn, Nicolas, Michael Breazeale, and Iskra Herak. "Cara Pils, a brand despite itself." CASE Journal 14, no. 1 (2018): 69–87. http://dx.doi.org/10.1108/tcj-06-2017-0056.

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SynopsisCara Pils is the private label beer brand of Colruyt, the biggest supermarket retailer in Belgium. As a true private label brand, Cara Pils has never been advertised. In 2015, Colruyt undertook an initiative to reposition its numerous private label brands under two larger private label brands. Unexpectedly, customers were incensed by this initiative, came out in droves and took the matter to social media hoping to lament the demise of their beloved brand. This case study investigates the roots of this strong brand attachment and the consequences for its brand management.Research method

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Cho, Heetae, Ga-Eun (Grace) Oh, and Weisheng Chiu. "Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour." Journal of Marketing Management 37, no. 17-18 (2021): 1736–63. http://dx.doi.org/10.1080/0267257x.2021.2001028.

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Soeharli, Kevin Ardhana, and Satya Aditya Wibowo. "How to maintain and expand the star wars film franchise in Indonesia." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 4, no. 10 (2022): 4347–69. http://dx.doi.org/10.32670/fairvalue.v4i10.1657.

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The objectives of this research are to find out the primary reasons Indonesian customers watch the movies. To advise a proper marketing strategy for future Star Wars films so the revenue of the film franchise will grow optimally. In other words, to increase the number of Star Wars films audience. To find out the optimal promotional channel for the Star Wars film franchise to expand its customer base in Indonesia. To develop an implementation plan for the proposed marketing strategy. This research used primary and secondary data. The primary data are from quantitative and qualitative research,

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Merchant, Altaf, and John Ford. "Nostalgia and giving to charity: a conceptual framework for discussion and research." International Journal of Nonprofit and Voluntary Sector Marketing 13, no. 1 (2008): 13–30. http://dx.doi.org/10.1002/nvsm.300.

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Shi, Yuanyuan, Karim Bettache, Nan Zhang, and Lan Xue. "Constructing nostalgia in tourism: A comparison analysis of genuine and artificial approaches." Journal of Destination Marketing & Management 19 (March 2021): 100488. http://dx.doi.org/10.1016/j.jdmm.2020.100488.

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JIMÉNEZ CABRERA, DIEGO. "LA NOSTALGIA POR EL ORDEN. CARL SCHMITT Y EL DERECHO INTERNACIONAL." Revista Política y Estrategia, no. 138 (January 11, 2022): 195–97. http://dx.doi.org/10.26797/rpye.v1i138.960.

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Varma, K. Vinod. "Exploring How Storytelling and Emotional Appeals Influence Purchase Decisions." Exploresearch 01, no. 03 (2025): 65–72. https://doi.org/10.62823/exre/2024/01/03.17.

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The present research focuses on the effects of storying appeals and feelings appeal on consumers buying decisions with the purpose of explaining the way stories and emotions bias buying decisions. Given the fact that storytelling has emerged as crucial element in current communication and marketing strategies, the research aims at establishing the processes that enhance the use of the tool to enhance brand familiarisation and purchasing decisions. Both quantitative and qualitative research paradigms were employed and surveys, focus groups and statistical results were collected from a convenien

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Gao, Jun, Shiting (Sonia) Lin, and Chaozhi Zhang. "Authenticity, involvement, and nostalgia: Understanding visitor satisfaction with an adaptive reuse heritage site in urban China." Journal of Destination Marketing & Management 15 (March 2020): 100404. http://dx.doi.org/10.1016/j.jdmm.2019.100404.

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