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Dissertations / Theses on the topic 'Nudity in imagery advertising'

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Published: 4 June 2021

Last updated: 4 February 2022

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1

Boughriou, Mohsen, and Ehsan Abdollahkhani. "Consumers’ attitude towards nudity in advertising- A qualitative study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77533.

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Different companies and advertising organizations along the time have been employing nudity as an ultimate tool to advertise their products or services and therefore attain the attention of the target market. Even though the tradition of presenting contents which include naked models has been somewhat a well-rooted strategy for decades but a significant factor that has not yet been studied enough is the attitude that target customers shape towards the mentioned sorts of advertisements. Considering the fact that companies may be able to plan more efficiently for their prospective advertisements

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2

LaCaze, Tray. "The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2887/.

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The

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3

Dishman, Paul Lake III. "A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women." Thesis, University of North Texas, 1992. https://digital.library.unt.edu/ark:/67531/metadc332655/.

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A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not necessarily be positive. The measure of contributing variables to offendedness responses was proposed using various degrees of nudity in existing advertising as the primary stimuli.

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Shermann, Claire Eloise. "Nudity in advertising : the effects of product category, sexual attraction and differing levels of nudity on arousal, attitude structure and purchase intentions /." Title page, abstract and table of contents only, 2001. http://web4.library.adelaide.edu.au/theses/09EC/09ecs5536.pdf.

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5

Pagiaslis, Anastasios. "Sexual imagery in advertising : issues in consumer motivational processes." Thesis, University of Nottingham, 2015. http://eprints.nottingham.ac.uk/30433/.

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Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to investigate the unintentional and pernicious effects of sexual imagery in advertising on life aspirations, situational motivation for consumption, satisfaction with basic needs, state self-esteem and body image (dis)satisfaction while accounting for the mediating effects of the individual differences variables: contingent self-esteem, general causality orientations and sexual liberalism. Results from two laboratory experiments test the hypotheses. Data were collected via a series of quasi-experi

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Gideon, Valerie. "From incest to narcissism : the ideological evolution of child imagery in advertising." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=24083.

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The thesis undertakes a historical evolution of thought and ideology about the child in Western society with the final aim of contextualizing current images of the child in advertising. Throughout this evolution, ideologies of "innocence" and "experience" are articulated over the child in varying ways, defining the child as Nature, original sin, salvation, etc. The parent-child relation is analyzed according to the determining components of narcissism, the Oedipal wish and the incest taboo. The taboo's role in social organization is studied to determine how it has evolved in a consumerist soci

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7

Wilson, Philip. "Arousal and affective responses to male and female nudity in print advertising : an analysis of differences due to sex and self-concept /." Title page, table of contents and abstract only, 1992. http://web4.library.adelaide.edu.au/theses/09ARPS/09arpsw752.pdf.

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8

Olson, Jenny G. "The effect of young women's sexual self-schemas on emotional responses to sexualized female imagery in magazine advertising." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/433.

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9

Yang, Ellie Fan. "The impact of imagery ability on image vividness : the case of HPV vaccine advertising." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1536.

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10

Hedström, Jakob, and Johanna Karlsson. "Consumers' Attitudes Toward Sexual Appeal in Advertising." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64435.

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To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical or offensive to consumers. Several factors are influential on consumers’ attitudes to sexual appeal in advertising. The focus of this study is laid upon the following five factors when it comes to sexual appeal in advertising: level of nudity, gender of the consumer, gender of the model, culture and

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11

Kunz, Joseph. "Political snapshots : the undecided voter's perceptions of internet based imagery during the 2004 presidential election campaign /." Online version of thesis, 2008. http://hdl.handle.net/1850/5764.

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12

Mutchler, Amanda C. "Positive Promotion: The Current State of Body Positivity in Women's Magazine Advertisements." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555441883374652.

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13

Bryant, Meghan. "Selling Race in America: Ideologies of Labor, Color, and Social Order in Nineteenth- and Twentieth-Century Advertising Imagery." W&M ScholarWorks, 2016. https://scholarworks.wm.edu/etd/1477067956.

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Scholars have studied American advertising in terms of collectible Americana, histories of printing technology, and consumer culture. These approaches leave a gap in our understanding of American advertising in terms of its role as a powerful carrier of ideological value and a critical participant in national discourses on race and American identity. My study examines nineteenth- and twentieth-century advertising imagery and visual culture—including postcards, prints, and other related ephemera—reading such images as conscious commentary on contemporary racial, social, and economic issues. I e

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14

Colette, Shelly Carmen. "The Garden, the Serpent, and Eve: An Ecofeminist Narrative Analysis of Garden of Eden Imagery in Fashion Magazine Advertising." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22908.

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Garden of Eden imagery is ubiquitous in contemporary print advertising in North America, especially in advertisements directed at women. Three telling characteristics emerge in characterizations of Eve in these advertising reconstructions. In the first place, Eve is consistently hypersexualized and over-eroticized. Secondly, such Garden of Eden images often conflate the Eve figure with that of the Serpent. Thirdly, the highly eroticized Eve-Serpent figures also commonly suffer further conflation with the Garden of Eden itself. Like Eve, nature becomes eroticized. In the Eve-Serpent-Eden confla

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15

Granath, Beatrice. "Homosexual Women's Quest for the Invisible Visibility : How a Minority within a Minority perceive themselves through Print Advertising." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104257.

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Introduction: Visibility within advertising can generate acceptance and normalization in society, hence it is a powerful media that is of utmost importance for the homosexual group. Portrayals in advertising equal an admission as citizens, which homosexual women are currently neglected as media circumscribe male homosexuality as norm. Knowledge of how homosexual women identifies with portrayals in advertising is currently sparse. Aim: The overall aim of this study is to satiate the gap of knowledge of portrayals of homosexual women in advertising and how the dual identity of gender and sexuali

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Specht, Annie R. "Investigating the Cultivation Effects of Television Advertisements and Agricultural Knowledge Gaps on College Students’ Perceptions of Modern Dairy Husbandry Practices." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1280251557.

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Roberts, Chadwick Lee. "Consuming Liberation: Playgirl and the Strategic Rhetoric of Sex Magazines for Women 1972-1985." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1302714550.

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18

Somogyi, Alexander Adorjan. "Women and Children First: American Magazine Image Depictions of Japan and the Japanese, 1951-1960." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1525995721331075.

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19

Koziel, Aleksandra. "Male nudity in advertising: the impact of product/nudity congruence and product involvement." Master's thesis, 2018. http://hdl.handle.net/10362/120106.

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The current study investigates the role of product/nudity congruence and product involvement in advertising including male nudity. Previous studies bring contradictory results concerning the effectiveness of congruity. However, they did not control for product involvement level or audience gender when testing on product/nudity congruence. This research examines differences in females’ recall and attitude towards the ads including products with different levels of mentioned variables. Two experimental studies (Ntotal=244) showed that congruence i

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20

Chang, Ai-Chen, and 張嬡真. "Consumer Attitudes Toward Levels of Nudity ,Brand Origin , Race of Model in Advertising." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/74155263393593615648.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>102<br>The impact of the trend of globalization and international trade has made the firm and business of international brands pay more attention of find more effective advertising strategy for entering into the new markets in a different country , sex appeal advertisement has been often used in the Western countries , however, little is known about consumers’ attitude and response in different cultural differences between East and West, the successful sex appeal advertisement used in Western countries may not be able to find the same effect in Asian countries. S

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21

Trivedi, Rohit H., and T. Teichert. "Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects." 2001. http://hdl.handle.net/10454/18440.

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Yes<br>It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to disentangle the effects of opposite-gender and same-gender nudity on female and male consumers' reactions. This study, thereby, offers a framework for the appropriate choice of seminude or fully clothed human stimuli based on advertisers' objectives and consumer–model gender interactions. The empirical data were derived from a large-scale market resear

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22

Trivedi, Rohitkumar, and T. Teichert. "Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects." 2021. http://hdl.handle.net/10454/18440.

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Yes<br>It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to disentangle the effects of opposite-gender and same-gender nudity on female and male consumers' reactions. This study, thereby, offers a framework for the appropriate choice of seminude or fully clothed human stimuli based on advertisers' objectives and consumer–model gender interactions. The empirical data were derived from a large-scale market resear

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23

"Female readers perceptions and attitudes to advertisements in women's magazine with explicit female nudity." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887129.

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Ho Chi Fun, Edward.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references.<br>ABSTRACT --- p.i<br>ACKNOWLEDGEMENT --- p.iii<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Title of the project --- p.1<br>Literature Review --- p.1<br>Effectiveness of Nude Models --- p.2<br>Statement of the Problem --- p.6<br>Purpose of the Study --- p.6<br>Objectives --- p.6<br>Justification --- p.7<br>Scope of the Study --- p.7<br>Hypotheses --- p.8<br>Methodology --- p.9<br>Types of Data --- p.9<br>Primary Data --- p.9<br>Sources --- p.9<br>Samp

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24

Chung, Hsiao-Hsien, and 鍾孝先. "The Influence of Cross-Cultural Endorsers, Degree of Nudity and Advertising Appeals on Advertising Effectiveness: Moderated by Consumers’ Sexual Orientation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ktg888.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>102<br>Many foreign studies indicates that homosexual consumers are afﬂuent, well educated, and in possession of disposable income, so a lot of marketers consider the homosexual consumer market a new “Dream Market,” or “Goldmine”. Meanwhile, there are more and more international companies spend a lot of marketing efforts to attract homosexuals. By contrast, the attitude of community in Taiwan towards homosexual issues still remain conservative. It’s hard to see homosexual advertising in the mainstream media, and there are very few academic research on homosexual a

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25

Hill, Emily Stell. "Imagery & transportation in routine product advertising." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-12-2392.

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In this work, the idea of transportation via advertising is explored, specifically, transportation by means of print advertising. Transportation has been demonstrated to occur when one is observing some form of traditional media and becomes “carried away” by the narrative. The concept of transportation itself, an explanation of the idea of grotesque, and the manner and extent to which transportation takes place when viewing certain print ads will be analyzed. Transportation is described as one of three styles (modes) of engagement observed in this study, the other two being identity based and

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26

Chang, Chiu-Chi, and 張秋琪. "The Effect of Imagery-Eliciting Advertising Strategies on munication." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/20369199677334549088.

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碩士<br>國立臺灣大學<br>商學系<br>82<br>The purpose of this study is to understand whether imagery-eliciting advertising strategies have an effect on advertising communication through imagery processing. In another topic is whether individual differences moderate strategies. The research method of this study is experimental design.The independent variables manipulated are twoing strategies,instrctions to imagine and concreteness of the ad and also individual differince in p

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27

Hsieh, Hsin-ying, and 謝欣穎. "The influence of female model''s physical appearance, levels of nudity, background picture and personality on advertising effects." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/46254318862213528611.

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碩士<br>國立中央大學<br>企業管理研究所<br>100<br>This research investigated the influence of the physical appearance of female model, the levels of nudity, and the background picture in advertisement on male consumers’ brand recall, attitude toward the ad, and purchase intention. In addition, the moderating personality variables are Sensation Seeking(SS) and Sexual Self-schema(SSS). There are two studies in this research, compromising 276 male students and residents of Chung-he District. Each respondent viewed the advertisements on the slides and answered the questionnaire after viewing the slides. The resul

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28

HUANG, YU-SHAN, and 黃郁善. "Effect of Visual Imagery and Product Facing Direction on Advertising Communication." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4b9qe3.

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碩士<br>銘傳大學<br>企業管理學系<br>107<br>The presentation of product images is an important issue for marketers. Prior research focus on product facing direction and temporal focus. The author adds the concept of dynamic and visual imagery as an extension of past research. This research conducts a 2(product facing direction: left vs. right) × 2(image: dynamic vs. static) × 2(visual imagery: feeling imagery vs. objective imagery) between-subjects design. There are several findings in this research. First, when consumers focus on past (vs. future), the product facing direction induces better perceived flu

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29

Tseng, Chin-Ying, and 曾芝穎. "Vision Imagery and Scent of Male Fragrance in Perfume Print Advertising." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/gm43xu.

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碩士<br>國立臺中科技大學<br>商業設計系碩士班<br>100<br>Perfume product is a sensory product that combined vision and olfaction, print advertising is the most direct way of marketing through visual sensory to viewers. The rise of male behavior in appearance make the market of male fragrance become popular, and the correlation between fragrance scent and print advertising may enhance consumers purchasing perfume products as reference. Our study take male fragrance as sample and make perceptual map by perfume scent and print advertising analysis research, study the correlation between 1.Male consumer cognition abo

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30

Hong, Ji-Young. "Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics." Thesis, 2006. http://hdl.handle.net/2152/2879.

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31

Deng, Chiau-Yu, and 鄧喬宇. "Effects of Consumer Imagery Processing Mode and Metaphor Advertising on Persuasion Effect." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30611019163473710806.

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碩士<br>銘傳大學<br>管理研究所<br>98<br>This research infers the notion that persuasion effects are a function of metaphor advertising and visualize mental imagery. In this research, metaphor advertising includes the concrete metaphor and the abstract metaphor; the imagery processing mode includes imagination-focused visualization and memory-focused visualization. There are three dependent variables in this research (i.e., ad attitudes, product attitudes and purchase intention). The authors conduct 2 (metaphor advertising type: concrete metaphor vs. abstract metaphor) x 2 (imagery processing mode: imagin

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32

Huang, Szu-Wei, and 黃思瑋. "Product Design Sense, Affection Intensity and Mental imagery in Narrative Advertising Communication." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72377691959481276215.

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碩士<br>銘傳大學<br>企業管理學系碩士班<br>100<br>In this research, we examine the role of product design, ad affect intensity and mental imagery in the narrative ad communication. A 2 (sense of product design: design high vs. design low) x2 (ad affect intensity: high vs. low) x2 (mental imagery: memory-focused visualization vs. imagination-focused visualization) between-subject designs experiment was conducted. Consistent with the framework, the findings were shown as follows. First, when product design sense is high, a high affect intensity ad induces consumers have better communication than a low affect in

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33

SHIEH, YU-TING, and 解育庭. "The study on the Advertising Communication Effects of Activation Video Ads with Mental Imagery." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4384u4.

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碩士<br>國立雲林科技大學<br>視覺傳達設計系<br>106<br>This study focuses on the viewers whom experienced Activation whether will they produce different degrees of mental imagery, and shows that the communication effect is different. Therefore, the study first explored the relationship between Activation video ads and mental imagery. Our Formal experiment use four winning entries of Promo & Activation Lions as representative experimental samples, then use multiple regression analysis and ANCOVA as the mediator verification of imagery processing. The results are as follows: 1.The four types of “marketing strategy

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34

Ting, Yen-Yu, and 丁彥宇. "Tourism Advertisement and It’s Effects On the Formation of Consumers’ Mental Imagery and Advertising Effects －A Korean Case Study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/93466490594647710578.

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碩士<br>東海大學<br>餐旅管理學系<br>97<br>In recent years, South Korea has been successful in attracting more tourists in a highly competitive environment. The strategy of positioning in the destination image has successfully attracted the attention of consumers by their tourism advertisement, and an attractive destination image has been projected. Besides, the strategy not only arouses travel intention and physical visitation, but also brings in substantial tourism receipts. The purpose of this study is to explore (1) South Korean destination image evolution in tourism advertisements during the past 10

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