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1
Sya’rani, Muhamad, Alfi Rahmawati, and Tasya Camila. "Strategi Public Relations dalam Kampanye #BatasiGGL Terhadap Brand Reputation PT Nutrifood." Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi 5, no. 3 (2025): 328–36. https://doi.org/10.53682/edutik.v5i3.11771.
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ABSTRAK Fenomena prevalensi penyakit tidak menular di Indonesia masih menjadi kekhawatiran dalam isu kesehatan. Sebagai perusahaan makanan dan minuman yang berfokus pada kesehatan, Nutrifood memiliki misi untuk menginspirasi masyarakat agar hidup lebih sehat, salah satu inisiasinya adalah kampanye #BatasiGGL atau pembatasan gula, garam, dan lemak. Kampanye ini menjadi fokus dalam penelitian ini. Strategi yang telah dijalankan selama lebih dari satu dekade turut berkontribusi dalam membentuk citra publik Nutrifood. Penelitian ini menggunakan pendekatan kualitatif, dan analisis strategi public relations Nutrifood dilakukan dengan menggunakan teori P.E.N.C.I.L.S yang dikemukakan oleh Kriyantono, dengan indikator publications, event, news, community involvement, identity/image, dan social responsibility. Hasil dari penelitian ini menunjukkan bahwa strategi public relations yang diterapkan oleh Nutrifood sejalan dengan teori P.E.N.C.I.L.S. Selama lebih dari satu dekade, strategi tersebut berpotensi meningkatkan kesadaran konsumen dan jurnalis, serta memberikan kontribusi positif terhadap pembentukan citra dan reputasi Nutrifood. ABSTRACT The prevalence of non-communicable diseases in Indonesia remains a significant concern in public health. As a health-oriented food and beverage company, Nutrifood has a mission to inspire people to live healthier lives, one of which is through the #BatasiGGL campaign, promoting the reduction of sugar, salt, and fat consumption. This campaign is the main focus of this study. The strategies implemented over more than a decade have contributed to shaping Nutrifood’s public image. This research adopts a qualitative approach, and the analysis of Nutrifood’s public relations strategy is based on the P.E.N.C.I.L.S theory by Kriyantono, which includes indicators such as publications, events, news, community involvement, identity/image, and social responsibility. The findings of this study indicate that Nutrifood’s public relations strategy aligns with the P.E.N.C.I.L.S framework. Over more than a decade, this strategy has shown potential in raising awareness among consumers and journalists, while contributing positively to the development of Nutrifood’s brand image and reputation.
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Rozaq Rais, Nendy Akbar, and Rendi Saputra. "Online Sales System Analysis of PT. Nutrifood Indonesia through the distributor CV. Trio Sukses Mandiri Solo With Nutrimart Home Delivery (NHD) Application." International Journal of Computer and Information System (IJCIS) 1, no. 1 (2020): 40–46. http://dx.doi.org/10.29040/ijcis.v1i2.14.
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Abstract—PT. Nutrifood Indonesia is a national private company engaged in the health food and beverage industry. The company was founded in February 1979. Nutrifood's head office is located in Jakarta, with a distribution network that reaches more than thirty countries in the world. Meanwhile, CV. Trio Sukses Mandiri is one of the distributors appointed by PT. Nutrifood to distribute nuttrifood products including Hilo, L-Men, Nutrisari, W'Dank, Tropicanaslim, Lokalate for the solo raya area.The purpose of this research is to find out how effective the application of an online sales system is by using the method of observation, interviews and literature study to determine the effectiveness of the system.
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Sya'rani, Muhamad, Alfi Rahmawati, and Tasya Camila. "Strategi Public Relations dalam Kampanye #BatasiGGL Terhadap Brand Reputation PT Nutrifood." Edutik : Jurnal Pendidikan Teknologi Informasi Dan Komunikasi 5, no. 3 (2025): 328–36. https://doi.org/10.53682/edutik.v5i3.11771.
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<em><strong>ABSTRAK</strong></em> <em>Fenomena prevalensi penyakit tidak menular di Indonesia masih menjadi kekhawatiran dalam isu kesehatan. Sebagai perusahaan makanan dan minuman yang berfokus pada kesehatan, Nutrifood memiliki misi untuk menginspirasi masyarakat agar hidup lebih sehat, salah satu inisiasinya adalah kampanye #BatasiGGL atau pembatasan gula, garam, dan lemak. Kampanye ini menjadi fokus dalam penelitian ini. Strategi yang telah dijalankan selama lebih dari satu dekade turut berkontribusi dalam membentuk citra publik Nutrifood. Penelitian ini menggunakan pendekatan kualitatif, dan analisis strategi public relations Nutrifood dilakukan dengan menggunakan teori P.E.N.C.I.L.S yang dikemukakan oleh Kriyantono, dengan indikator publications, event, news, community involvement, identity/image, dan social responsibility. Hasil dari penelitian ini menunjukkan bahwa strategi public relations yang diterapkan oleh Nutrifood sejalan dengan teori P.E.N.C.I.L.S. Selama lebih dari satu dekade, strategi tersebut berpotensi meningkatkan kesadaran konsumen dan jurnalis, serta memberikan kontribusi positif terhadap pembentukan citra dan reputasi Nutrifood.</em> <strong>ABSTRACT</strong> <strong> </strong><em>The prevalence of non-communicable diseases in Indonesia remains a significant concern in public health. As a health-oriented food and beverage company, Nutrifood has a mission to inspire people to live healthier lives, one of which is through the #BatasiGGL campaign, promoting the reduction of sugar, salt, and fat consumption. This campaign is the main focus of this study. The strategies implemented over more than a decade have contributed to shaping Nutrifood’s public image. This research adopts a qualitative approach, and the analysis of Nutrifood’s public relations strategy is based on the P.E.N.C.I.L.S theory by Kriyantono, which includes indicators such as publications, events, news, community involvement, identity/image, and social responsibility. The findings of this study indicate that Nutrifood’s public relations strategy aligns with the P.E.N.C.I.L.S framework. Over more than a decade, this strategy has shown potential in raising awareness among consumers and journalists, while contributing positively to the development of Nutrifood’s brand image and reputation.</em>
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Inggrid, Farah Valensiyah, Fajar Cahyo Utomo, and Ayu Puspitaningtyas. "The Influence of Product Quality and Brand Image on Purchase Decisions at Pt Nutrifood Indonesia." International Journal of Research and Innovation in Social Science VII, no. IV (2023): 455–62. http://dx.doi.org/10.47772/ijriss.2023.7436.
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This research aims to examine the influence of product quality and brand image on purchasing decisions at PT. Indonesian Nutrifood. The research design is a multiple linear regression model. The subjects are the consumers at PT. Nutrifood Indonesia and the objects are product quality, brand image, and purchasing decisions. There are 85 respondents as the sample. The results show that: 1) product quality and brand image significantly influence purchasing decisions at PT. Nutrifood Indonesia; 2) product quality positively and significantly influences purchasing decisions at PT. Nutrifood Indonesia, and; 3) brand image has a positive and significant influence on purchasing decisions.
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Agnieszka, Jasinska, Wojciechowska Ewelina, Stoknes Ketil, Siwulski Marek, Mleczek Miroslaw, and Niedzielski Przemyslaw. "Relationship between zinc and cadmium contents and cultivating conditions of gourmet and medicinal mushroom Agaricus subrufescens." International Journal of Horticultural Science 25, no. 3-4 (2019): 21–27. https://doi.org/10.31421/IJHS/25/3-4/3096.
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Almoust half of the world’s population is at risk for inadequate zinc (Zn) intake, a strategic trace element that is necessary for a healthy immune system. A lack of zinc can make a person more susceptible to disease and illness. There is a need of defining additional sources of zinc in diet. Cadmium (Cd), however, and its toxicity in food chain receives considerable public and scientific attention. Cd is primarily toxic to kidney and can cause bone demineralization. In many areas in the EU, intake of Cd is not far from maximum tolerable. Mushrooms are well known for accumulating metal ions such as zinc and cadmium. Objective of this study was to define relationship between cultivation systems and conditions on zinc and cadmium content in fruit bodies of Agaricus subrufescens grown on different substrates. Cultivation was performed on mushroom composts based on increasing amount of digestate from anaerobic digestion treatment processes mixed with wheat straw and paper. The Zn and Cd concentration was defined in fruiting bodies, correlated with yield, flush and element concentration in substrates. Results showed percentage of food waste digestate and other components used in experiment had influence on concentration of Zn and Cd in mushroom compost and in A. subrufescens. Zn accumulated in collected mushrooms in amounts reaching from 42.8 to 126.9 mg kg-1 Cd content ranged 2.6 to 17.9 mg kg-1 . Significant correlations for Zn concentration between mushrooms and substrates showed increase of Zn in mushrooms when cultivated on substrates with higher amount of digestate.
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Hafid Akmal Alamsah and Endang Iryanti. "PERAN SAMPLING PRODUK DALAM MEMBANGUN BRAND AWARENESS PRODUK NUTRISARI ISOTONIK DI KOMUNITAS OLAHRAGA." EKBIS (Ekonomi & Bisnis) 12, no. 2 (2024): 66–71. https://doi.org/10.56689/ekbis.v12i2.1478.
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Nutrifood Indonesia is a company engaged in the healthy food and beverage industry. For 45 years, Nutrifood has been committed to inspiring and nurturing a healthy and enjoyable life, both physically and mentally, through its various products. In its business processes, PT. Nutrifood Indonesia implements several marketing strategies, one of which is the NutriSari brand through product sampling of NutriSari Isotonik to sports communities. This research aims to understand the role of product sampling activities in building brand awareness for NutriSari Isotonik. The findings show that product sampling activities are an effective marketing strategy and have a significant impact on building brand awareness for NutriSari. Keywords : Product Sampling, Nutri Sari, Brand Awareness
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Afiati Lasmiandari, Fatin, Rena Regita, Bintang Amalia, Farida Nurfalah, and Dian Andriany. "Brand Awareness : PT Nutrifood Indonesia." Devotion : Journal of Research and Community Service 5, no. 8 (2024): 899–906. http://dx.doi.org/10.59188/devotion.v5i8.778.
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Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
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Ashikin, Putri, and Muhammad Alfikri. "STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN CITRA PERUSAHAAN PADA PT. NUTRIFOOD INDONESIA." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 4, no. 2 (2023): 607–15. http://dx.doi.org/10.35870/jimik.v4i2.260.
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With the strategy and resources owned by the company, a corporate communication strategy will help companies face the next decade. Corporate communications also help in following and positioning oneself at the forefront of any changes that may occur in the future through public relations or a public relations strategy. Because deciding on a convincing communication strategy is heavily influenced by the company's reputation. PT. Nutrifood Indonesia Medan is the object of research this time. Nutrifood Indonesia Medan has implemented an initiative aimed at turning negative public perceptions into positive ones, building a positive reputation for the future. Understanding the public relations strategy of Nutrifood Indonesia Pusat Medan is the main objective of this research. The theoretical framework of this research is the strategic theory of public relations and reputation building. Descriptive qualitative case studies, clearly outlined by the current research focus, constitute the research methodology used. Data is collected using primary sources, such as in-depth interviews and observations, and secondary sources, such as literature and documentation. The findings of this study indicate that PT. Public Relations of Nutrifood Indonesia Medan has implemented a PENSIL approach by using one of the signal strategies or both: 1. Publicity, 2. Event, 3. News, 4. Community, 5. Image, 6. Lobbying and Negotiation, 7. Social Responsibility.
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Samsudin, Samsudin. "ANALISIS LOYALITAS PELANGGAN DI PT NUTRIFOOD, KOTAMADYA BOGOR." Transparansi Jurnal Ilmiah Ilmu Administrasi 1, no. 2 (2019): 179–93. http://dx.doi.org/10.31334/trans.v1i2.302.
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Entering the era of milenimum to 3, each company including PT Nutrifood faced with the burden of a very tight competition, given the flourishing number of similar companies. To be able to still exist, developed and developing, and come out as winners in the era of global competition, every company is required to have comparative and competitive advantages are high. One of them is a strategy on how to keep your customer or customers remain loyal and faithful to the products they offer. Dynamic market conditions, manufacturers incentive to issue new products, and combined with the trend of people who like to try, then it creates loyalty is a very heavy task, because consumers like to try new things. PT Nutrifood feel this phenomenon and there are fears a time when consumers turn to similar products produced by other companies. Moreover, intense competition, often consumers switch to other products from other companies, either because of considerations selection of better quality, prices are relatively cheaper, the quality of the packaging is better, tastes better, and also just try switching curiosity or curious and want to try other products. This study uses quantitative methods. The study population was a customer PT Nutrifood, Bogor municipality, which amounted to 77 people with acendential sampling method, the sampling is based on the fact that they happen to appear. Each respondent was given 10 questions to answer gradation using a Likert scale, while research conducted around the month of March 2018. From this research it is known that customer loyalty PT Nutrifood categorized as good, which is indicated by a score average achieved penapsiran figure of 3.89. With the results of these studies are expected to PT Nutrifood minimal customer loyalty can be maintained, even need to be improved better by improving customer satisfaction through improved quality of service.
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Wijaya, Bambang Sukma, and Muhammad Taufiq Amir. "Communication with Compassion as Positive Leadership Practices: The Case of Nutrifood Indonesia." Studies in Media and Communication 10, no. 1 (2022): 63. http://dx.doi.org/10.11114/smc.v10i1.5485.
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The recent emergence of negative communication and apathetic behavior requires positive communication by considering empathy known as Komunikasih (In Indonesian, communication with compassion). Besides individuals, institutions, including companies, should apply Komunikasih to practice positive communication. This article examines the Rumah Kedua (second home) program of Nutrifood Indonesia as the embodiment of the company's value or culture, namely “i-care.” This study employed a case study method with a Komunikasih theory analysis. The data were collected using textual, visual, digital, manual, professional, and personal document search, and in-depth interviews with key informants: the CEO and several employees of Nutrifood. This study revealed that the Komunikasih spirit embodies in the form of 1) equality, 2) sincerity, 3) compassion, 4) affection, 5) respectfulness, 6) friendship, 7) sense of family, 8) meaningfulness, 9) wellness, and 10) loyalty. Consequently, the company created a comfortable working atmosphere that makes the office like a second home. Nutrifood has used multimedia and multi-sensory messages through videography, storytelling, books, wall quotes, and ambient layouts to communicate these values. Other companies can use the findings of this study as a reference to implement the idea of Komunikasih in their internal and external communication.
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Septian Ripandi and Wiwik Rachmarwi. "PENGARUH BAHAN BAKU DAN PROSES PRODUKSI TERHADAP KINERJA PRODUKSI MINUMAN RASA BUAH PT. NUTRIFOOD INDONESIA." Jurnal Manajemen Bisnis Krisnadwipayana 11, no. 3 (2023): 1039–47. http://dx.doi.org/10.35137/jmbk.v11i3.172.
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The purpose of this study aims to determine and explain to what extent the influence of raw materials and production processes on the production performance of fruit flavored drinks PT. Nutrifood Indonesia, influence of raw materials and production processes greatly affects production performance, because increased production performance will be able to meet consumer demand for products in the market. Research data analysis using descriptive analysis of the correlation coefficient, multiple linear regression analysis to determine the effect of X1 (Effect of Raw Materials) and X2 (Production Process) on Y (Production Performance). The simultaneous research on the influence of raw materials and production processes has a positive effect on the production performance of PT. Indonesian Nutrifood.
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Marcelino, Dandy, and Teguh Widodo. "CONSUMER ENVIRONMENT RESPONSIBILITY AND CONCERN ON GREEN CONSUMPTION: UNAVAILABILITY OF ECO-PRODUCT MODERATION." Vol 20 No 2 (2021): December Edition 20, no. 2 (2021): 71–81. http://dx.doi.org/10.23969/trikonomika.v20i2.4281.
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Since the emergence of negative issues about the environment, caused human awareness level began to emerge. The green lifestyle is now starting widely applied by the people. The purpose of this study is to build a research framework, which helps companies to generate green consumption intention through the predictors of environmental responsibility mediated by environmental concern and moderated by green product unavailability. This research is classified as quantitative that used associative design with case study approach on Nutrifood company. The research model used is Structural Equation Modeling with questionnaire survey method to compile data from 269 people who know and have looked for Nutrifood products in Indonesia. The findings of this study reveals that environment concern is an important precursor and intermediary that helps encourage green consumption intention through consumer environment responsibility. The green products unavailability has moderating role between environment responsibility and green consumption intentions.
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Alfian, Achmad, and Shendy Pratama. "PERANCANGAN TATA LETAK WAREHOUSE PRODUK MENGGUNAKAN METODE DEDICATED STORAGE DI PT NUTRIFOOD INDONESIA." Jurnal Ilmiah Teknik Industri 10, no. 1 (2022): 77–85. http://dx.doi.org/10.24912/jitiuntar.v10i1.13736.
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PT Nutrifood Indonesia merupakan perusahaan FMCG yang memproduksi produk makanan dan minuman, seperti Nutri Sari, HiLo, Tropicana Slim, dan L-Men. Pada suatu perusahaan, produk jadi disimpan pada warehouse yang terdapat aktivitas keluar-masuk barang. Tata letak produk yang baik akan membantu aktivitas. Masalah yang dihadapi perusahaan adalah belum adanya tata letak produk jadi yang jelas pada warehouse, sehingga mempersulit staff warehouse untuk bekerja. Pada penelitian ini, diterapkan metode dedicated storage untuk merancang tata letak warehouse produk jadi PT NFI-Palembang. Penerapan metode dilakukan dengan memproses tiga data utama, yaitu space requirement, throughput, dan jarak tiap slot dari titik I/O. Setelah mengolah ketiga data tersebut, didapat hasil yang ingin dicapai pada metode dedicated storage, yaitu mendapat assignment atau penempatan produk pada slot, dan SOP setelah menggunakan metode dedicated storage. Hasil menunjukkan bahwa dari total 240 slot tersedia akan terpakai 183 slot untuk memenuhi kebutuhan ruang 12 kategori produk utama PT Nutrifood Indonesia, dan menghasilkan 4 poin perubahan SOP setelah menggunakan metode dedicated storage.
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Fuad, Amelinda Vindrayani, Susanne Dida, and Kokom Komariah. "HEALTH AGENT AWARD SEBAGAI CORPORATE SOCIAL RESPONSIBILITY PT NUTRIFOOD INDONESIA." PRofesi humas : jurnal ilmiah ilmu hubungan masyarakat 2, no. 1 (2018): 37. http://dx.doi.org/10.24198/prh.v2i1.11462.
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Effendy, Amalia Syafira, and Almira Shabrina. "Komunikasi Interaksi Simbolik Spoke Person Badja Coffee Dalam Meningkatkan Brand Awareness Lokalate." WACANA: Jurnal Ilmiah Ilmu Komunikasi 23, no. 1 (2024): 108–20. http://dx.doi.org/10.32509/wacana.v23i1.3569.
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The inevitable evolution of consumer needs drives companies, particularly in the Fast Moving Consumer Goods (FMCG) sector, to continuously seek innovation to enhance competitiveness and have a long-term impact on consumers' lives. Often, these innovations are introduced through events. In this context, the importance of the speaker or spokesperson role as a communicator in building trust and conveying messages to the audience is crucial. This research employs a qualitative case study method, focusing on the "Ngopinspirasi" event conducted by PT Nutrifood Indonesia for the Lokalate brand at Nutrihub Bandung, with the increasing awareness among students. The analysis centers on the application of symbolic interaction communication by the micro-business Badja Coffee as a spokesperson during the event to enhance Lokalate awareness at Nutrihub Bandung. The study utilizes Mead's symbolic interaction theory, encompassing three concepts: mind, self, and society. The research subjects the owner of Badja Coffee as the spokesperson and the marketing team of PT Nutrifood Indonesia in Bandung. The findings indicate that interaction communication flows smoothly, harmoniously, with involvement building a close relationship between the spokesperson and the audience. The study also applies Mead's symbolic interaction theory to analyze symbols of the spokesperson's behavior, such as clothing and speech.
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Suryadi, Edy, and Julistiana 01. "Analisis Kepuasan Pelanggan Berbelanja Produk Nutrifood pada PT. Sumber Fajar Inti Abadi." JURNAL MANAJEMEN MOTIVASI 10, no. 2 (2015): 359. http://dx.doi.org/10.29406/jmm.v10i2.29.
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The purpose of this study was to analyze customer satisfaction Nutrifood product shopping at PT.Sumber Fajar Inti Abadi. The variables analyzed were the presence, responsiveness, fun, and timely. The research method used survey methods, data collection techniques, namely: observation, questionnaires, and interviews. The samples used were as many as 100 people were using purposive sampling technique, quantitative data analysis techniques through Cartesian diagram. The results of this study indicate that the respondents are not satisfied with the service PT. Sumber Fajar Inti Abadi with an average satisfaction level of 3.43 and an average rating of 3.45 interest rate, dimensions of service quality customer service is the most satisfying and enjoyable responsiveness dimension where all respondents rating is in quadrant B, which means that the interest and customer satisfaction is at a high level and in accordance with the wishes of the customer. While the dimensions of existence and exact time at which the respondent's assessment is in quadrant C, which means that the interest and customer satisfaction is at a low level and not in accordance with the wishes of the customer.
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Zendrato, Pita Karni, and Latersia Br Gurusinga. "Pengaruh Komunikasi, Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan Pada PT. Nutrifood Medan." Jesya (Jurnal Ekonomi & Ekonomi Syariah) 5, no. 1 (2022): 975–86. http://dx.doi.org/10.36778/jesya.v5i1.672.
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Employee performance is very dependent on the input generated by the employee and the output unit produced by the employee. The purpose of this study was to determine and analyze communication, motivation and work environment influence on performance partially and simultaneously. The research used is research with quantitative methods. The technique of collecting data in this study was done by distributing questionnaires. The data analysis technique in this study used the classical assumption test, multiple regression, hypothesis testing with SPSS 22 software. The population in this study was 83 employees at PT. Nutrifood Medan. Based on the results of this study, the significance value of communication on performance based on the t test was obtained for tcount > ttable (3.857 > 2.001). thus the conclusion: communication has a positive and significant effect on performance. Based on the results of this study, the significance value of motivation based on the t-test was obtained at tcount > ttable (4.912 > 2.001). thus the conclusion: motivation has a positive and significant effect on employee performance. based on the t test, it was obtained that tcount > ttable (2,661 > 2,001). thus H1 is accepted. the conclusion: the work environment has a positive and significant effect on employee performance at PT. Nutrifood Medan. based on the results of the F test above, the value of Fcount > Ftable is (25,636 > 3.16) (Sig. 0.000 < 0.05), thus the conclusion: communication, employee placement and work environment have a positive and significant impact on employee performance
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Haekal, Jakfat. "Quantitative Strategic Planning Matrix (QSPM) in Determining Alternative Strategies for the Covid-19 Epidemic in the Food and Beverage Manufacturing Companies in Indonesia." International Journal of Scientific and Academic Research 02, no. 04 (2022): 01–10. http://dx.doi.org/10.54756/ijsar.2022.v2.i4.1.
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The food and beverage industry is one of the manufacturing sectors relied upon to make a significant contribution to national economic growth. Since the beginning of 2020, the world has been shocked by the coronavirus outbreak that originated in China. The impact of Covid-19 has hit various aspects of human life, including the food and beverage industry. For this reason, stakeholders are expected to focus on formulating strategies for the Covid 19 Epidemic in manufacturing companies in the food and beverage sub-sector. This study aims to identify internal factors' strengths and weaknesses and external factors' opportunities and threats to determine alternative strategies for the covid 19 epidemic in manufacturing companies in the food and beverage sub-sector. This research is a qualitative descriptive study. It knows the right marketing strategy to develop the company based on a SWOT analysis. It knows the right alternative strategy based on QSPM analysis. This research was conducted at Nutrifood; Data were collected using observation, interview, and questionnaire techniques. Nutrifood Indonesia is in quadrant I, which means a company with high market growth and a solid competitive position; on the results of the SWOT matrix analysis with quantitative model analysis, an effective formulation, namely the SO strategy, uses strengths to take advantage of various opportunities (opportunities). The implementation of SO's strategy is to expand market share, maintain and improve service quality to customers and improve product quality. The results showed that the internal and external factors were processed using the SWOT matrix. Based on the results of using the QSPM method, the alternative strategy that is by current conditions is product development by increasing creativity
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Taher, Tasman H. "PENGARUH PROMOSI TERHADAP VOLUME PENJUALAN SUSU HI LO PADA PT. NUTRIFOOD INDONESIA PALANGKA RAYA." Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 9, no. 2 (2022): 75. http://dx.doi.org/10.31602/al-kalam.v9i2.7755.
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Representative food and beverage manufacturing business of Palangkaraya in the course of improving sales volume of product outcome is more likely to address promotion policy. At any time, national sales volume increases when such promotion policy is properly performed. On that basis, this study aimed to observe whether promotion brings any effect on sales volume. Variables of this study include promotion (X) and sales volume (Y). This study used quantitative method by using Simple Linear Regression analysis means and assisted by SPSS. By simple linear regression, it showed Y = 99303537.603 + 242.742X. b = 242.762, identifying that each promotion fee increased in IDR1, then the sales increased amounting to IDR242.762. In other words, there is an effect on sales volume. Based on the results of determination analysis, R square of determination coefficient is 50.4%. Such number suggested that promotion variable brings an effect on sales volume of 50.4%. Meanwhile, 49.6% is affected by other factors unidentified in this study. Based on the result of t test, it suggested that Hypothesis test was conducted by consulting tcalculation and ttable, where sample test = 5 and degree of freedom (5-2) = 3 at significant rate of 5% was 1.691. The value of tcalculation obtained was 5.879. tcalculation is greater than ttable (5.879 ≥ 1.691). Hence, the hypothesis that promotion cost brings an effect on Hi Lo milk sales volume in Palangkaraya is accepted.
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Dien Sandra Rosuliana, Afira Arum Salsabila, Rita Amelia, and Riyan sisiawan Putra. "PENGARUH GAYA KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. NUTRIFOOD INDONESIA DI SURABAYA." EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi 2, no. 1 (2022): 190–94. http://dx.doi.org/10.56799/ekoma.v2i1.1159.
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Gaya kepemimpinan adalah salah satu keberhasilan perusahaan untuk mencapai tujuan. Perusahaan yang baik akan meningkatkan motivasi karyawan tersebut dan pemimpin yang dapat menginspirasi dan mengkomunikasikan apapun dengan karyawan akan memiliki tujuan perusahaan dengan baik dan akan meningkatkan motivasi dan kinerja karyawan pada perusahaan tersebut. Gaya kepemimpinan akan menentukan aktivitas para karyawan dan apabila gaya kepemimpinan tersebut berhasil diterapkan dengan baik maka merupakan motivator bagi karyawan untuk dapat bekerja lebih baik sehingga dapat menimbulkan semangat dan kegairahan kerja.
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Marcelino, Dandy. "Green Purchase Intention Pada Konsumen Nutrifood di Bandung: Peran Environment Concern Dengan Mediasi Green Trust." Jurnal Sekretaris & Administrasi Bisnis (JSAB) 4, no. 1 (2020): 01. http://dx.doi.org/10.31104/jsab.v4i1.152.
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Dalam beberapa tahun terakhir, pemanasan global telah menjadi subjek kontroversi perbincangan, dan juga telah mengubah ritme iklim yang berpengaruh terhadap semua kehidupan di Bumi. Di Indonesia, pencemaran udara mulai meresahkan masyarakat sejak banyaknya pabrik yang membuang limbah sisa pembakaran ke udara sehingga akan berdampak terhadap pencemaran lingkungan. Berdasarkan fenomena tersebut, akan berdampak pada peningkatan jumlah perusahaan yang mengusung program “Green Company” di Indonesia yang bertujuan untuk mengurangi penggunaan energi maupun pengurangan limbah pabrik. Dalam menerapkan konsep green (ramah lingkungan), perusahaan harus menumbuhkan rasa kepedulian konsumen terhadap lingkungan “environment concern” sehingga menimbulkan rasa percaya konsumen terhadap produk hijau “green trust” serta berdampak kepada minat konsumen untuk membeli produk hijau tersebut “green purchase intention”. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif kausal, dengan menggunakan teknik analisis Structural Equation Modeling (SEM) menggunakan software SMART PLS 2.0. Adapun metode pengambilan sampel yang digunakan adalah accidental sampling dengan total 400 responden. Hasil dari penelitian ini menyatakan besarnya kontribusi Environment Concern (X) berpengaruh secara total yang langsung mempengaruhi Green Trust (Y) adalah 64,82%. Sisanya sebesar 35,18% dipengaruhi faktor lain yang tidak terdapat dalam model penelitian ini. Kemudian besarnya kontribusi Environment Concern (X) dan Green Trust (Y) berpengaruh secara simultan yang langsung mempengaruhi Green Purchase Intention (Z) adalah 66,58%. Sisanya sebesar 33,42% dipengaruhi faktor lain yang tidak dapat dijelaskan dalam penelitian ini.
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Rumimpunu, Clarita Ivone. "Promoting Tropicana Slim Products to Cafés in Surabaya Using a Marketing Booklet." K@ta Kita 8, no. 1 (2020): 79–91. http://dx.doi.org/10.9744/katakita.8.1.79-91.
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This is a Final Project report on a problem at PT. Nutrifood Indonesia. Tropicana Slim (TS) is a range of sugar free, low fat, low salt and low-calorie products. There are various ranges of TS products that can be used in Cafés, but most of the decision makers do not know that TS has other products besides sweetener. Thus, in order to introduce other products to the decision maker, a marketing tool is needed to give detail information about the products. A marketing booklet is a small book containing information about things for marketing purposes. The contents consist of general information about the company, products description, benefits of the products and contact person. To persuade the readers, Tropicana Slim’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents. Thus, it will help to introduce Tropicana Slim market and penetrate its various products to the Cafés. Keywords: marketing tool, marketing booklet, USP
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Sriwijayanti, Hari, Leni Gustina, and Gustia Harini. "Mastering the Digital Frontier a Deep Dive Into Accountants Performance Amidst Challenges and Opportunities." Equator Journal of Management and Entrepreneurship (EJME) 12, no. 2 (2024): 136. http://dx.doi.org/10.26418/ejme.v12i2.30625.
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This study explores the impact of digital transformation on accountants' performance at PT Nutrifood Indonesia - Padang, focusing on the mediation effects between challenges, opportunities, and performance outcomes. Using a quantitative approach with a sample of 70 accountants, the research applies path analysis to examine the direct and indirect relationships between these variables. The results reveal that digital transformation plays a significant role in mediating the effects of challenges and opportunities on accountants' performance. Challenges, such as regulatory changes and cybersecurity risks, drive digital adoption, while opportunities, like new technologies and innovative practices, further encourage it. These findings highlight that embracing digital transformation is crucial for improving efficiency, accuracy, and adaptability in accounting processes. The study concludes that to boost accountants' performance, organizations should foster a culture of innovation, leveraging technology to transform challenges into growth opportunities and ensuring sustained success in a rapidly evolving business landscape.Keywords: Digital Transformation, Accountants' Performance, Challenges, Opportunities
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Arindita, Ruvira, Kumala Sari, Rea Apriliani, Tarsani, and Stella Lesmana. "EDUKASI GIZI SEBAGAI UPAYA PENINGKATAN PENGETAHUAN IBU UNTUK MENCEGAH OBESITAS PADA ANAK USIA DINI." Jurnal Abdimas Satya Widyakarya 2, no. 2 (2025): 101–15. https://doi.org/10.59408/jasw.v2i2.2.
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Indonesia menghadapi beban ganda masalah gizi anak, yaitu kekurangan gizi dan kelebihan gizi. Obesitas pada anak dikaitkan dengan risiko kesehatan serius seperti hipertensi, penyakit kardiovaskular, diabetes, dan kanker. Provinsi DKI Jakarta dan Banten merupakan wilayah dengan angka obesitas anak tertinggi, terutama pada populasi perkotaan dengan latar belakang ekonomi menengah ke bawah. Sebagai respons terhadap kondisi ini, Nutrifood, Yayasan Kejora Indonesia, dan Universitas Al Azhar Indonesia melaksanakan program edukasi #BatasiGulaGaramLemak di wilayah DKI Jakarta dan Tangerang Selatan. Program ini mencakup edukasi gizi bagi para ibu, kegiatan mendongeng, dan permainan untuk anak-anak, dengan tujuan meningkatkan kesadaran akan pola makan sehat. Ibu rumah tangga menjadi sasaran utama karena mereka memiliki peran penting dalam menentukan konsumsi gizi keluarga. Program ini berhasil meningkatkan pengetahuan ibu rumah tangga mengenai: kebutuhan gizi anak (15%), pola makan anak (5%), kandungan gizi dalam makanan (40%), prinsip makan pada usia dini (20%), contoh makanan bergizi (5%), fungsi zat gizi (20%), dampak kelebihan gula (5%), dan pencegahan kelebihan garam (3%).
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Putri, Yoanita Cahya Cinta Yosi, and Pratiwi Wahyu Widiarti. "STRATEGI KOMUNIKASI PEMASARAN PRODUK LOKALATE PT NUTRIFOOD MELALUI BRAND ACTIVATION DALAM MENINGKATKAN BRAND AWARENESS PADA MAHASISWA DI YOGYAKARTA." Lektur: Jurnal Ilmu Komunikasi 8, no. 1 (2025): 79–86. https://doi.org/10.21831/lektur.v8i1.23729.
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Penelitian ini menganalisis strategi komunikasi pemasaran melalui brand activation dalam event Ngopi Inspirasi oleh NutriHub Yogyakarta untuk meningkatkan brand awareness Lokalate di kalangan mahasiswa. Fokus penelitian terletak pada lima tahapan brand activation, dengan metode kualitatif deskriptif melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi brand activation Ngopi Inspirasi oleh NutriHub Yogyakarta paling optimal terletak pada aspek strategic developmentdan delivery. Namun, pada aspek creative development dan evaluation masih terdapat keterbatasan dalam perancangan konsep, sementara pada aspek discovery peran NutriHub Yogyakarta terbatasi oleh kebijakan pusat. Selain itu terdapat perubahan perilaku dari audiens dalam mengenali produk yang semula tidak kenal menjadi mengetahui atau mempengaruhi audiens untuk membeli produk. Penelitian ini menunjukkan bahwa strategi brand activation melalui event marketing sesuai untuk digunakan dalam meningkatkan brand awareness Lokalate di kalangan mahasiswa. Oleh karena itu, direkomendasikan adanya ruang inovasi bagi tim pelaksana area serta penyusunan evaluasi yang lebih sistematis untuk menjaga keberlanjutan program
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Dzulkarnain, Achmad Gian Akbar, Anak Agung Putu Agung Suryawan Wiranatha, and Cokorda Anom Bayu Sadyasmara. "Analisis Hubungan Gaya Kepemimpinan Dengan Kepuasan Kerja Melalui Motivasi Dan Fasilitas Kerja Di PT. Nutrifood Indonesia Area Indonesia Timur." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 11, no. 4 (2023): 497. http://dx.doi.org/10.24843/jrma.2023.v11.i04.p02.
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Competition in the industrial world in the era of the industrial revolution 4.0 was very tight and competitive, including in FMCG (Fast Moving Consumer Goods) companies. PT. Nutrifood Indonesia is one of the largest FMCG companies in Indonesia. To increase good and quality human resources to increase company success, it must also be balanced with the establishment of a leadership style, providing motivation and good work facilities to produce employee job satisfaction. This study used the path analysis method with the help of smart PLS 3 software. The purpose of this research was to find out whether leadership style can affect job satisfaction, work motivation, and work facilities, whether work motivation can affect job satisfaction, and whether work facilities can affect job satisfaction. employee. This research is a quantitative study using a questionnaire given to 58 respondents. Data were analyzed using statistical analysis with Smart PLS 3 software. The results of this study found: (i) leadership style has a significant effect on work motivation by 62.4%; (ii) leadership style has a significant effect on work facilities by 40.1%; (iii) Leadership style has a significant effect on job satisfaction by 80.0%; (iv) work motivation has no significant effect on job satisfaction; and (v) work facilities have a significant effect on job satisfaction.
 Keywords: Leadership Style, Facilities, Motivation, Satisfaction
 Persaingan di dunia industri pada era revolusi industri 4.0 sangatlah ketat dan kompetitif, termasuk di FMCG (Fast Moving Consumer Goods) company. PT. Nutrifood Indonesia adalah salah satu perusahaan FMCG terbesar di Indonesia. Dalam upaya peningkatan sumber daya manusia yang baik dan berkualitas untuk meningkatkan kesuksesan perusahaan, maka harus juga diimbangi dengan pembentukan gaya kepemimpinan, pemberian motivasi dan fasilitas kerja yang baik sehingga menghasilkan kepuasan kerja karyawan. Penelitian ini menggunakan metode path analysis dengan bantuan software smart PLS 3. Tujuan dari penelitian ini dilakukan untuk mengetahui apakah apakah gaya kepemimpinan dapat mempengaruhi kepuasan kerja, motivasi kerja dan fasilitas kerja, apakah motivasi kerja dapat mempengaruhi kepuasan kerja dan apakah fasilitas kerja dapat mempengaruhi kepuasan kerja karyawan. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang diberikan kepada 58 responden. Data dianalisis menggunakan analisis statistik dengan software Smart PLS 3. Hasil penelitian ini menemukan: (i) Gaya kepemimpinan berpengaruh signifikan terhadap motivasi kerja sebesar 62,4%; (ii) Gaya kepemimpinan berpengaruh signifikan terhadap fasilitas kerja sebesar 40,1%; (iii) Gaya kepemimpinan berpengaruh signifikan terhadap kepuasan kerja sebesar 80,0%; (iv) Motivasi kerja tidak berpengaruh signifikan terhadap kepuasan kerja; dan (v) Fasilitas kerja berpengaruh signifikan terhadap kepuasan kerja.
 Kata kunci: Gaya Kepemimpinan, Fasilitas, Motivasi, Kepuasan
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Michelle, Michelle, Sugeng Wahyudi, and Rustono Farady Marta. "Brand Equity Review: Sales Promotion Role in Tropicana Slim Purchasing Decision." Komunikator 14, no. 1 (2022): 79–88. http://dx.doi.org/10.18196/jkm.11948.
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As a top Indonesian product, Tropicana Slim seems to give new solutions to enjoying sweet taste widely used in Indonesian cuisine without worrying about the negative impacts often feared by the public, such as obesity and diabetes. Tropicana Slim’s achievements as the top brand for five years have several factors in consumer purchasing decisions that could lead to product loyalty under the Tropicana Slim brand. Therefore, this study aims to see the role of brand equity which consist of brand image, brand awareness, and sales promotion of Tropicana slim products introduced by PT Nutrifood Indonesia through their Instagram account @tropicanaslim leads to purchasing decisions. This research was carried out from March until April 2021 using a positivism paradigm with a quantitative approach and content analysis using visuals and text from 16 posts on their Instagram account. This research indicates the role of brand equity in the form of brand image with a frequency value of 42,03%, brand awareness with 26,09%, and sales promotion with a frequency of 31,88% on purchasing decisions. It can be concluded that the postings on the @tropicanaslim Instagram account take the role of elements of brand equity and sales promotion in purchasing decision process.
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Putri, Ginanti Rachma, Catur Sunu Wijayanto, and Fitria Iswari. "Representasi Budaya Digital Pada Iklan Televisi ”HiLo Teen”." Visual Heritage: Jurnal Kreasi Seni dan Budaya 5, no. 2 (2023): 244–55. http://dx.doi.org/10.30998/vh.v5i2.8186.
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Iklan televisi Hilo: Tumbuh tuh keatas gak kesamping adalah Tagline yang melekat pada iklan televisi susu Hilo. Susu Hilo memangidentik sebagai susu penumbuh tinggi badan. Hilo merupakan produk merek Susu yang diproduksi oleh Perusahaan Nutrifood Indonesia yang diduga memiliki arti high yang berarti high kalsium dan low yang berarti lowfat. Merek Hilo sendiri dirilis pada tahun 2004 dan merek Hilo mengutamakan tinggi kalsium dan rendah lemak. Varian Susu Hilo yang disebutkan diatas tadi, disuplementasikan dengan komposisi Kondroitin dan Glukosamin dan dipasarkan dalam bentuk susu bubuk. Artikel ini akanmembahas lebih spesifik mengenai Hilo-Teen, dimana produk Hilo-Teen memiliki citra yang kuat terhadap citra tubuh dan ekspetasi orang lain terhadap susu tersebut. Penelitian ini bertujuan untuk merepresentasikan citra yang dibangun oleh produk susu Hilo dalam iklan televisi yang dapat menarik minat para konsumen agar dapat memiliki tubuh yang tinggi setelah mengkonsumsi susu Hilo-Teen tersebut. Penelitian ini menggunakan metode kualitatif dengan metode analisis semiotika agar peneliti dapat mendepskripsikan dengan jelas tanda-tanda yang ada dalam iklan Hilo. Tujuan metode ini untuk memberikan persepsi melalui tanda seperti gambar dan bersifat deskriftif menjelaskan melalui kata – kata yang akan menimbulkan persepsi karena adanya citra yang dibentuk terhadap iklan televisi ini.
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Cendana, Amanda Puspa, Syamsul Bachri, Zakiyah Zahara, and Asriadi Asriadi. "EFEKTIVITAS STRATEGI DIRECT MARKETING DALAM MEMBANGUN BRAND AWARENESS NUTRISARI." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9, no. 1 (2025): 965–75. https://doi.org/10.31955/mea.v9i1.5007.
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Penelitian ini bertujuan untuk mengidentifikasi apakah strategi pemasaran langsung yang diterapkan oleh PT. Nutrifood Indonesia cabang Palu efektif dalam membangun kesadaran merek Nutrisari. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara mendalam kepada empat orang informan yaitu pemangku kepentingan PT. NFI cabang Palu dan para pelaku usaha Merchant Teh di Kota Palu sebagai subjek penelitian dengan fokus penelitian pada indikator Pemasaran Langsung dan Kesadaran Merek. Analisis data dilakukan melalui tiga tahap: reduksi data, penyajian data, dan perumusan kesimpulan. Hasil penelitian mengungkapkan bahwa implementasi strategi pemasaran langsung yang dilakukan oleh perusahaan, mencakup program potongan harga, pemasangan merek, dan dukungan materi promosi, terbukti efektif dalam membangun kesadaran merek Nutrisari di kalangan konsumen target. Pendekatan ini menunjukkan korelasi positif antara intensitas intervensi pemasaran dan peningkatan pengakuan merek dalam konteks pasar minuman bubuk. Pemilihan Merchant Teh sebagai subjek penelitian memberikan keunikan tersendiri dalam mengeksplorasi dinamika pasar teh yang belum banyak diteliti. Fokus pada Merchant Teh memungkinkan peneliti untuk mendalami karakteristik spesifik rantai pasok dan strategi pemasaran dalam perdagangan minuman bubuk. Namun, pembatasan ini juga dapat mengurangi kemampuan generalisasi temuan penelitian ke sektor perdagangan lainnya.
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Chaniago, Nicco Chaisar, Aditia Jaya Saputra, America Rachmasari Calosa, et al. "Digital Marketing Design and Content Development at Nutrihub Lampung." Devotion: Journal Corner of Community Service 1, no. 3 (2022): 115–27. http://dx.doi.org/10.54012/devotion.v1i3.115.
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A large number of internet users in Indonesia is an opportunity for business people to use digital marketing to get consumers. Nutrifood is a company engaged in the healthy food and beverage industry and has a place for public activities called Nutrihub. This service examines how Nutrihub uses digital content to build brand awareness. The dedication method used comes from devotion and conducting focus group discussions (FGD) with the leaders and employees of Nutrihub Lampung. The data obtained is then processed based on selection and sorting so that it is sorted, which is more appropriate in describing the problem according to the purpose of the service. The data sources used are journals, publications, websites, and Nutrihub's social media pages. The service results show that using digital content as marketing, including websites, e-commerce and social media, using the slogan "Connect, Collaborate, Innovate," is considered successful in building brand awareness at Nutrihub Lampung. Because it can build people's top of mind that Nutrihub is a brand of healthy living through a series of high-tasting health food and drink products. Instagram social media and e-commerce platforms have a big factor in building Nutrihub's brand awareness in the eyes of the public.
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Al Imam, Arief, and Syarif Hidayatulloh. "Perancangan Sistem Informasi Dashboard Jadwal Produksi Dan Pencatatan Pemenuhan Hasil Produksi Pada Item Eksport." Simpatik: Jurnal Sistem Informasi dan Informatika 2, no. 2 (2022): 96–108. http://dx.doi.org/10.31294/simpatik.v2i2.1493.
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Pada proses aktifitas produksi item eksport, kebutuhan informasi terkait penggunaan bahan kemas, jumlah yang perlu di produksi sangatlah penting. Karena ketepatan penggunaan hal-hal tersebut, dapat mempengaruhi ketersediaan barang jadi dapat di kirim kepada pelanggan. Selain itu progress dari proses juga harus bisa terpantau, sehingga kita bisa mengestimasi apakah proses produksi bisa selesai tepat waktu atau tidak. Pada PT. Nutrifood Indonesia, pada sistem berjalan hal-hal yang di jelaskan tersebut masih belum bisa di lakukan. Karena pada aktifitas dokumentasinya masih menggunakan hardcopy, sehingga data dan informasi baru bisa di dapatkan setelah hardocpy baru bisa di salin ke dalam softcopy, yang berefek dalam pengambilan keputusan yang tidak bisa cepat. Oleh karena itu, penggunaan sistem informasi berbasis web dengan metode SDLC Waterfall, di perlukan untuk di gunakan, karena dengan tersebut, informasi bisa di input secara realtime dan juga bisa di akses kapan pun. Informasi detail terkait produksi, bisa dengan cepat di unggah oleh supervisor dan dapat di akses oleh operator. Dan update terkait hasil produksi juga bisa di input sesegera mungkin. Sehingga supervisor bisa melihat progress aktifitas produksi dan apabila di rasa progessnya terlihat lambat, supervisor bisa mengambil keputusan apakah perlu ada overtime atau penambahan SDM agar proses bisa selesai tepat waktu.
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Septriani, Nur Indah, Faulindra Dita Arsanti, Febina Sholihati, and Datu Maulana Ahmad. "Pengembangan Produk Wedang Uwuh Bunga Turi Sebagai Sarana Branding Desa Wisata Kebonagung, Imogiri, Bantul." Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna 1, no. 2 (2023): 63–70. http://dx.doi.org/10.22146/parikesit.v1i2.9600.
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Desa wisata Kebonagung menawarkan berbagai destinasi wisata mulai dari edukasi pertanian, tradisi, hingga kerajinan. Sebagai pelengkap, pengelola desa wisata menyediakan welcoming drink untuk wisatawan yang datang. Namun, belum ada welcoming drink dan oleh-oleh khas yang berasal dari Kalurahan Kebonagung. Penelitian bertujuan untuk menciptakan inovasi pengolahan produk dari sumber daya lokal. Tim Kuliah Kerja Nyata-Pembelajaran dan Pemberdayaan Masyarakat (KKN- PPM UGM) Unit Imogiri berinisiatif mengembangkan produk wedang uwuh bunga turi. Penelitian ini merupakan penelitian terapan yang diawali dengan observasi dilanjutkan dengan uji coba dan pembuatan wedang uwuh dengan metode pengeringan. Bahan-bahan seperti bunga turi dan jahe dijemur dibawah terik matahari, kemudian dikeringkan menggunakan oven. Hasil penelitian berupa wedang uwuh bunga turi dikemas dalam kantung teh untuk memudahkan konsumsi produk. Produk juga dikemas kembali dalam paper pouch dengan memperhatikan desain pengemasan produk. Prototype produk wedang uwuh yang telah jadi, kemudian disosialisasikan kepada pelaku UMKM
 Dukuh Kanten, Kal. Kebonagung. Pelaksanaan kegiatan juga dibantu oleh PT Nutrifood dalam penyampaian materi kemasan produk dan pemanfaatan sosial media untuk promosi produk. Dari program ini dibutuhkan komitmen bersama dengan pelaku UMKM setempat untuk keberlanjutan kegiatan. Dengan demikian, peningkatan branding desa wisata akan terwujud serta tercipta lapangan kerja baru yang dapat meningkatkan taraf ekonomi warga. Program ini juga mendukung tujuan dari pembangunan berkelanjutan atau Sustainable Development Goals (SDGs).
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Herawati, M., R. D. Muliadi, F. Kartawidjajaputra, and A. Suwanto. "Effects of genetic disclosure on SNPs rs1761667, rs8065080, and rs662799 on the limitation of salt and fat intake." Food Research 8, no. 3 (2024): 284–92. http://dx.doi.org/10.26656/fr.2017.8(3).239.
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Excess salt and fat intake in our food leads to a higher risk of obesity and hypertension. One of the factors that affect our preference is genetics, where a person's preference is related to single nucleotide polymorphisms (SNPs) in taste receptors can also influence food choices. Currently, several prog to limit salt intake are often unsuccessful because lack of individual motivation. Therefore, this study aimed to examine the effect of genetic disclosure on salt limitation and fat intake. The study recruited forty-one adult participants aged 20-50 years who underwent a 14-day healthy transformation Nutricare program organized by PT. Nutrifood Indonesia. Participants were divided into two groups, the first group (n = 20) as the control group and the second group (n = 21) as the genetic disclosure group. The genetic disclosure was performed with rs8065080 on the TRPV1 gene (related to salty taste sensitivity), rs1761667 in the CD36 gene (related to fatty taste sensitivity), and rs662799 in the APOA5 gene (related to the hyperlipidemia risk). Overall, 90% of genetic disclosure group participants showed a significant reduction in salt (7.02±2.25 g/day vs. 4.42±1.98 g/day, p = 0.002) and fat (70.84±18.45 g/day vs 48.54±12.25 g/day, p = 0.000) intake. Results comparison between groups also showed that the group with genetic information resulted in a greater decrease in the intake of salt (-1.95±2.28 vs. 2.60±3.05, p = 0.397) and fat (-11.43±22.01 vs -22.31±21.46, p = 0.1). Therefore, genetic disclosure could help individuals live healthier by motivating the participants to reduce salt and fat intake.
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JENARU, Florin Mădălin, and Viorel ION. "THE EFFECTS OF DIFFERENT FOLIAR TREATMENTS ON THE SUNFLOWER CROP." "Annals of the University of Craiova - Agriculture Montanology Cadastre Series " 54, no. 1 (2025): 163–69. https://doi.org/10.52846/aamc.v54i1.1553.
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The use of foliar fertilizers and biostimulators can be an important tool for increasing the yielding capacity of the sunflower plants and their ability to support stress factors, especially in these times when climate change has become the biggest global challenge for agriculture and food production. Foliar fertilizers are very useful in meeting the plant's requirements for various macro and micronutrients, and foliar biostimulators are very useful in improving and stimulating plant life processes. Starting from this aspects, the purpose of this paper is to present the effect of different foliar treatments (foliar fertilizers and biostimulating products) on sunflower plants in the specific growing conditions of south-eastern Romania. In this sense, research was carried out in the specific growing conditions of the South-East of Romania in climatic conditions in the years 2022 and 2023. The experimental variants were represented by two foliar fertilizers (YaraVita Brassitrel Pro and Lebosol Nutrifos), and two biostimulating products (Seactiv Gold and Atonik). Seactiv Gold biostimulator stood out with the highest grain yield associated with the smallest plant height, but the highest number of leaves per plant.
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Lasmiandari, Fatin Afiati, Rena Regita, Bintang Amalia, Farida Nurfalah, and Dian Andriany. "Brand Awareness : Pt Nutrifood Indonesia." Journal of Social Research 3, no. 8 (2024). http://dx.doi.org/10.55324/josr.v3i8.2163.
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Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
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Kartika, Annisa Indah, and Sara R. Qanti. "KERAGAAN KEMITRAAN DI KOPERASI PRODUKSI SUSU (STUDI KASUS DI KPS BOGOR, KEDUNG BADAK, KOTA BOGOR)." Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad 1, no. 2 (2016). http://dx.doi.org/10.24198/agricore.v1i2.22702.
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ABSTRAKPeningkatan produksi susu di Indonesia masih belum mencukupi kebutuhan konsumsi susu diIndonesia yang juga terus meningkat. Koperasi Produksi Susu (KPS) hadir untuk memfasilitasi parapeternak sapi perah. KPS tidak dapat menjalankan seluruh kegiatannya sendiri maka KPS menjalinkerja sama dalam memenuhi sarana produksi, distribusi, kualitas, dan kontinuitas. Tujuan penelitianini adalah untuk mengetahui pola dan keragaan kemitraan yang terjadi pada KPS Bogor. Penelitiandilakukan di KPS Bogor di Jln. Baru Kedung Badak, Kelurahan Kedung Badak, Kecamatan TanahSareal, Kota Bogor, Jawa Barat. Penelitian dilakukan dengan desain deskriptif kualitatif dan teknikpenelitian studi kasus. Responden dan informan ditentukan dengan sengaja. Data yang digunakanadalah data primer dan sekunder. Hasil penelitian menunjukkan bahwa KPS Bogor memiliki enamperusahaan mitra yaitu PT. AMS, CV. MAJU, Cimory, Indolakto, Nutrifood, dan Unican. Hanya satudari enam perusahaan ini yang memiliki perjanjian tertulis yaitu PT. AMS dalam bentuk Kerja SamaOperasi (KSO). Perjanjian tidak tertulis dengan Indolakto, Cimory, Nutrifood, dan Unican dalambentuk kemitraan subkontrak, dan CV. MAJU dalam bentuk vertical forward linkage. Dalampelaksanaan kerjasama antara KPS dan mitra, banyak proses yang dilakukan secara spontan.Kata kunci: susu, keragaan, kemitraan, kerja sama bisnis, spontanABSTRACTMilk production in Indonesia is still insufficient to fulfil increasing milk consumption in Indonesia.West Java is one of the largest milk production centre in Indonesia and also place where there aremany milk production cooperatives (MPC). MPC presents to facilitates the dairy farmers. MPC wasnot able to run the entire business itself, then it cooperates with various partners in term ofproduction facilities, distribution, quality control, and continuity. The purpose of this study is todetermine the pattern and the performance of partnerships at the MPC in Bogor. The study wasconducted at the MPC in Bogor located at Jln. Baru Kedung Badak, Kedung Badak Village, TanahSareal District, City of Bogor, West Java. Descriptive design and a qualitative case study researchtechnique were used in this study. Primary data were collected by using participant observation andinterviews. Both primary and secondary data were used in this study. Important results suggest thatMPC in Bogor has six partner companies, namely PT. AMS, CV. MAJU, Indolakto, Cimory,Nutrifood, and Unican. Only one (PT. AMS) of these six companies has written agreement and inform of Joint Operation. The unwritten agreements with Indolakto, Cimory, Nutrifood, and Unicanare in subcontract partnerships form, and CV. MAJU is in vertical forward linkage form. In theimplementation of partnerships, many processes are carried out spontaneously.Keywords: milk, the performance, partnerships, business collaboration, spontaneous
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Eriatama, Arda Falah, and Wiwik Rachmarwi. "PENGARUH PEMELIHARAAN MESIN DAN KETERAMPILAN TERHADAP PRODUKTIVITAS WATER TREATMENT PLANT SOFTENER PT. NUTRIFOOD INDONESIA." Jurnal Ekonomi dan Industri 24, no. 2 (2023). http://dx.doi.org/10.35137/jei.v24i2.1101.
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Langyan, Sapna, Rakesh Bhardwaj, Jyoti Kumari, et al. "Nutritional Diversity in Native Germplasm of Maize Collected From Three Different Fragile Ecosystems of India." Frontiers in Nutrition 9 (April 11, 2022). http://dx.doi.org/10.3389/fnut.2022.812599.
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Native germplasm resources are adapted to specific ecological niches. They have sustained over generations owing to the preference of local communities for their unique taste, the utility to particular dishes, and the low cost of cultivation. They may help eradicate malnutrition and act as a source for trait-linked genes. The present dataset comprises thirty-three native germplasm of maize collected from Rajasthan, Himachal Pradesh, and Andhra Pradesh states of India with an altitudinal variation of 386–2,028 m. They were evaluated for proximate composition, minerals, nutritional attributes, and antioxidant activity and compared with the standard values reported in the Indian Food Composition Table 2017 (IFCT2017). The nutritional profile showed moisture content in the range of 7.16–10.9%, ash 0.73–1.93%, crude protein 8.68–12.0%, crude fat 3.72–8.03%, dietary fiber 5.21–11.2%, and available carbohydrates 60.6–69.8%. Three accessions, namely, Malan 11 (7.06%), Malan 24 (7.20%), and Yellow Chamba Local 02 (8.03%) exhibited almost double the crude fat content as compared with the values notified in IFCT2017 (3.77). Total sugar content obtained was in the range of 5.00–11.3%, whereas the starch content was found between 50.9 and 64.9%. All the germplasm except Yellow Chamba Local reflected a higher protein content than reported values in IFCT2017 (8.80). Sathi, Safed Chamba Local, and Ragal Makka had nearly 12% protein content. Mineral malnutrition, mainly due to iron (Fe) deficiency, is a worldwide issue to science, humanity, and society. The mineral profile revealed that most germplasm had a higher iron content. Accessions with the iron content of nearly three times of IFCT2017 reported value were identified in germplasm belonging to three states. A negative relationship was observed between the altitude of the sample collection site and available carbohydrate content. In contrast, available carbohydrate showed inverse correlations with dietary fiber, protein, and fat content. The information generated in this study can be utilized to promote these germplasm as nutrifood, nutritional surveillance, labeling, and crop improvement programs.
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"Preface." Journal of Physics: Conference Series 2866, no. 1 (2024): 011001. http://dx.doi.org/10.1088/1742-6596/2866/1/011001.
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Pursuing the successful previous seminar, it is our great honour to hold the 13th International Physics Seminar 2024 (IPS 2024). IPS is an annual meeting hosted by the Physics and Physics Education Department, Faculty of Mathematics and Natural Sciences, Universitas Negeri Jakarta (UNJ), supported by the Physical Society of Indonesia (PSI) Jakarta and Banten. The IPS 2024 was conducted on June 1, 2024, in Latief Hendradiningrat Hall at campus site of UNJ, Jakarta, Indonesia. The theme of the seminar is “Physics for Sustainable Future”. This seminar aims to bring together academics, scientists, students, and practitioners to share and discuss theoretical and practical knowledge of problems, new physics trends, and applications. We invited scientists, scholars, engineers, and students from universities worldwide and industry to present ongoing research activities and to support fostering research relations between the university and industry. This seminar provides an opportunity for delegates to discuss and share their experience of new applications directly, to build business or research relationships, and to find global partners for future collaboration. The scope of the conference covers a wide array of topics within the field of physics, including: 1. Material Physics 2. Instrumentation and Computational Physics 3. Medical Physics and Biophysics 4. Earth Science and Astronomy 5. Theory, Nuclear, and Particle Physics 6. Energy and Environmental Physics 7. Physics Education All submitted papers have been initially checked to meet the criteria before submitting to the system. All papers were carefully reviewed to ensure the quality for publication before being accepted. We acknowledge all authors who submitted their papers to IPS 2024. Finally, we express our gratitude to the organizing committee for ensuring the quality of the seminar and to the reviewers for investing the time to ensure the quality of the paper. We acknowledged the academic and financial support from Dean of Faculty of Mathematics and Natural Sciences and Head of Institute for Research and Community Services of Universitas Negeri Jakarta. This seminar has also been supported by the Naraya Hotel, Nutrifood, Walcoo, Mandiri Bank, Attin, and 101 Urban Hotel. We are looking forward to welcoming you in our future International Physics Seminar (IPS). Riser Fahdiran Universitas Negeri Jakarta, Indonesia Chairman of International Physics Seminar 2024 (IPS 2024) List of Editors and Organizing Committees are available in this Pdf.