Relevant bibliographies by topics / O2O (Online to Offline) / Dissertations / Theses
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Dissertations / Theses on the topic 'O2O (Online to Offline)'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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1

Yang, Ye. "The Influential Factors of Customer Experience in O2O E-commerce : A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67372.

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Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model. Research question: What factors affect customer experience in China in the context of O2O business? Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese cust
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Shuting, Wan. "A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34625.

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Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. In order to find new opportunities in the environment of increasingly fierce competition, traditional garment enterprises have embarked on the road of strategic transformation.This study takes a garment company DLD as the
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Bövik, Therese, and Lisa Pålsson. "Online going offline : Why online fashion retailers expand through an offline strategy." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-701.

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During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates an interest for further research and a curiosity of how the future within retail will develop. The purpose of this research is to understand why Swedish online fashion retailers expand through an offline strategy. An Expansion Theme Model, which emerged from the theoretical framework, is used throug
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Cuaranda, Gastón. "Marketing offline vs online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/6927.

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En este trabajo se analiza la sinergia actual entre marketing offline y online, y la evolución de dicha disciplina a lo largo de las últimas décadas. Además se pretende exponer un modelo de gestión de redes sociales, que sirva de base para futuras campañas integrales de marketing.<br>Fil: Cuaranda, Gastón. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Asan, N. Evren. "Offline And Online Disk Scheduling Problems." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607909/index.pdf.

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This thesis considers the disk scheduling problem. The problem is investigated in two types of settings: offline and online. We first adopt the traveling salesman problem with time windows in the scheduling literature for solving the offline problem. Then we develop a decision epoch scheme in which offline problems are iteratively used in solving the online problem. We perform an experimental study for our approach and two well-known disk scheduling algorithms, and compare them according to several performance criteria.
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Yu, Ping Tate Stephen R. "Direct online/offline digital signatures schemes." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9717.

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Chen, Kathy F. (Kathy Fang-Yun). "Offline and online SVM performance analysis." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41259.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2007.<br>Includes bibliographical references (p. 51-52).<br>To understand and evaluate the performance of a machine learning algorithm, the Support Vector Machine, this thesis compares the strengths and weaknesses between the offline and online SVM. The work includes the performance comparisons of SVMLight and LaSVM, with results of training time, number of support vectors, kernel evaluations, and test accuracies. Multiple datasets are experimented to cover a wide range of input data
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Wang, Li Ph D. Massachusetts Institute of Technology. "Online and offline learning in operations." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129080.

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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, September, 2020<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 213-219).<br>With the rapid advancement of information technology and accelerated development of data science, the importance of integrating data into decision-making has never been stronger. In this thesis, we propose data-driven algorithms to incorporate learning from data in three operations problems, concerning both online learning and offline learning settings. First, we study a
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Yu, Ping. "Direct Online/Offline Digital Signature Schemes." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc9717/.

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Online/offline signature schemes are useful in many situations, and two such scenarios are considered in this dissertation: bursty server authentication and embedded device authentication. In this dissertation, new techniques for online/offline signing are introduced, those are applied in a variety of ways for creating online/offline signature schemes, and five different online/offline signature schemes that are proved secure under a variety of models and assumptions are proposed. Two of the proposed five schemes have the best offline or best online performance of any currently known technique
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10

Woodley, Thomas Edward. "Visual tracking using offline and online learning." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.608814.

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11

Wijeyaratnam, Darrin. "Online and Offline Contributions in Adapted Movements." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/38106.

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Human movements are remarkably adaptive, such that we are capable of completing movements in a novel environment with similar accuracy to those performed in a typical environment. Our ability to perform in these environments involves accurate processing of sensory feedback for online and offline control. These processes of control have been widely studied for well learned actions, but not for actions in a novel visuomotor environment. In two experiments, we examined control processes underlying reaches when participants were first introduced to a visuomotor rotation (Experiment 1) and then fol
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Sjöström, Bedziri Sofia, and Caroline Kylbergh. "Attityder kring sexualbrottsoffer utsatta online vs. offline." Thesis, Stockholms universitet, Psykologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-138885.

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Grooming, sexuella övergrepp onlina, ökar och enligt forskning tillskrevs dess offer mer negativa attityder i kontrast till offer som utsatts för sexualbrott som skett i verkligheten. Studiens syfte var att undersöka skillnader i studenters attityder gällande en flicka som utsatts för grooming kontra sexuella övergrepp utan initerad kontakt online. Även könsskillnader i negativa attityder undersöktes. Fyra enkäter med olika scenarion besvarades av 290 studenter mellan 17-59 år. Resultatet visade att mer negativa attityder tillskrevs offret som utsatts online i jämförelse med offret som utsatts
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Santorcuato, Tapia José Luis. "Transitos, Obra Audiovisual, Interactiva Online y Offline." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101196.

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Brodin, Kucera Margareta, and Helene Eriksson. "Ungdomssexualitet on- och offline." Thesis, Örebro universitet, Institutionen för juridik, psykologi och socialt arbete, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23389.

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Microsoft Word - Ungdomssexualitet on- och offline.docx Internet är en relativt ny arena för ungdomar och kunskap saknas fortfarande om hur ungdomars beteende i denna nya miljö hänger samman med vad de gör i traditionella miljöer. Syftet med föreliggande studie är att undersöka ungdomars sexuella aktiviteter online respektive offline. Materialet som analyserats kommer från de två första insamlingstillfällena i en treårig pågående longitudinell undersökning i Västra Götaland. I undersökningen ingår två ungdomskohorter; en grupp som följs över högstadietiden och en som f
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Madondo, Kumbirai. "Online to Offline Civic Engagement: The Effects of Social Media on Offline Civic Engagement." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/77871.

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The effects of traditional internet (e.g. email and web browsing) and social media (e.g. Facebook, Google +, Twitter etc.) remain a valuable area of study among scholars seeking to understand civic engagement (e.g. volunteering, attending political rallies, protesting about local issues etc.). Building off the work of previous researchers who sought to identify connections between traditional internet, social media and civic engagement, this study adds to that body of knowledge by examining whether social media has independent effects on offline civic engagement beyond those of traditional in
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Piper, Monica. "E2F Communities : Connecting the Online and Offline Worlds." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17387.

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This paper will discuss hybrid communities that connect users online with the intention of facilitating offline interaction.  These electronic-to-face (e2f) communities provide social benefits to members through the unique interaction of their online and offline components. They offer members the opportunity to pursue new offline experiences, increase social capital and develop weak-tie relationships. To develop an environment that encourages members to participate online and offline, the physical design of e2f systems should include functionality that encourages a sense of community, trust an
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Widyanto, Laura Laurentia. "Internet addiction : assessment and online and offline selves." Thesis, Nottingham Trent University, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.441485.

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18

Abdalla, Mikhaeil Christine. "Integrating Online-Offline Interactions to Explain Societal Challenges." Thesis, Paris Sciences et Lettres (ComUE), 2017. http://www.theses.fr/2017PSLED062/document.

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Malgré une littérature abondante sur les conséquences des technologies de l'information et de la communication (TIC), cette littérature n'aborde que trop peu les conséquences sociétales, qu'elles soient positives ou négatives, intentionnelles ou non. Parce que les interactions se propagent au-delà de l'espace en ligne et de ces conséquences paradoxales, les défis sociétaux sont un problème complexe. C'est pour ces raisons que nous avons besoin d'une meilleure compréhension des problèmes sociaux complexes. Pour ce faire, nous avons adopté le modèle de la thèse sur travaux. Les trois études de c
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Padlipsky, Sarah. "Using Offline Activities to Enhance Online Cybersecurity Education." DigitalCommons@CalPoly, 2018. https://digitalcommons.calpoly.edu/theses/1956.

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Since the beginning of the 21st century, the United States has experienced the impact of a technological revolution. One effect of this technological revolution is the creation of entirely new careers related to the field of technology, including cybersecurity. Continued growth in the cybersecurity industry means a greater number of jobs will be created, adding to the existing number of jobs that are challenging an under-educated and under-trained workforce. The goal of this thesis is to increase the effectiveness of cybersecurity education. This thesis studies whether an online course in cybe
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Platt, Stephan. "Von der Offline- zur Online-Kommunikation : Strategien medialer Wissensvermittlung /." Wiesbaden : Dt. Univ.-Verl, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013041750&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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SJÖLANDER, REBECCA, and LENA LANGEGGER. "Multi-channel Sales Distribution- Should Online Retailers Expand Offline?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381.

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The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. Online fashion companies now have to consider new strategies to further evolve their businesses. Innovative Online companies have taken action towards a multi-channel sales distribution strategy, some have even gone as far as adopting an omni-channel approach. With that stat
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Amme, Wolfram, Heike Hotzel, René Stolle, and Wilhelm Rossak. "Ein allgemein gültiges Abrechnungssystem für Online- und Offline-Dienste." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-209957.

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Aus der Einführung: "Das in diesem Paper vorzustellende Projekt ist ein Teilprojekt der Sonderfördermaßnahme 9: „Erprobung elektronischer Angebotsformen, Abrechnungsmodelle und Zahlungsverfahren auf einer Testplattform flir GLOBAL INFO“. Hierbei soll das System eVerlage zum kommerziellen Vertrieb von Inhalten (textuell, multimedial) geschaffen werden."
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Amme, Wolfram, Heike Hotzel, René Stolle, and Wilhelm Rossak. "Ein allgemein gültiges Abrechnungssystem für Online- und Offline-Dienste." Josef Eul Verlag GmbH, 2000. https://tud.qucosa.de/id/qucosa%3A29792.

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Aus der Einführung: 'Das in diesem Paper vorzustellende Projekt ist ein Teilprojekt der Sonderfördermaßnahme 9: „Erprobung elektronischer Angebotsformen, Abrechnungsmodelle und Zahlungsverfahren auf einer Testplattform flir GLOBAL INFO“. Hierbei soll das System eVerlage zum kommerziellen Vertrieb von Inhalten (textuell, multimedial) geschaffen werden.
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Singhvi, Divya. "Data-driven decision making in online and offline retail/." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129361.

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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, September, 2020<br>Cataloged from student-submitted PDF version of thesis.<br>Includes bibliographical references (pages 228-238).<br>.Retail operations have experienced a transformational change in the past decade with the advent and adoption of data-driven approaches to drive decision making. Granular data collection has enabled firms to make personalized decisions that improve customer experience and maintain long-term engagement. In this thesis we discuss important problems that r
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Li, Genzi. "Online and offline approximations for population based multi-objective optimization." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/7322.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Mechanical Engineering. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Staflund, Linda, and Malin Kersmark. "Omni-Channel Retailing : Blurring the lines between online and offline." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27392.

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Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. Today’s customers expect an integrated shopping experience where they can combine the different channels according to their preferences and omni-channel is a way for retailers to meet this need. Purpose The purpose of this thesis is to explore the concept of omni-channel retai
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Coote, Stephanie. "Power dichotomies : an exploratory comparison between online and offline spaces." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10618.

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A grounded theory analysis was carried out with participants aged 18-25 from around New Zealand, particularly within the Christchurch vicinity, to develop an understanding of the behavioural responses by individuals when they are anonymously communicating online. It was found that detachment from an individual’s identity occurred, creating an impersonal and distant interaction free from the normal social constraints of the offline, real life environment. The study found that technological dehumanisation was evident, which proposes that individuals relinquish linkages to their persona as a mean
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Alexandersson, Fredrik, and Lobna Said. "Strategic integration in the Swedish nutritional online and offline market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-301344.

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The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. We selected Gröndals Apotek, Nu3 and Apotek Hjärtat as our sample, semi-structured interviews as our method and we found that given the external factors in the business environment, retaining and extending online marketing strategies could be integrated into the corpora
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van, Dijk Geke. "Pick and mix : consumers moving between online and offline channels." Thesis, Open University, 2007. http://oro.open.ac.uk/19278/.

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Consumers are increasingly using web-based systems for the search and purchase of products and services. They are, however, also still using traditional, offline channels such as telephone, high street and mail order, on a regular basis. The research presented in this thesis investigated consumer use of e-services in the context of a multi channel environment, with a special focus on voluntary channel choice and voluntary movement between channels. Both multi-channel usage and voluntary movement between channels are currently under-researched topics. The area of research for the study was leis
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Ayers, Michael D. "CollectiveIdentity.org: Collective Identity in Online and Offline Feminist Activist Groups." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/33518.

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This study examines collective identity, a concept that is used in social movement theory to understand why people are motivated to participate in social movements and social movement groups. Collective identity is a social-psychological process that links the individual to the group through a series of group interactions that revolve around social movement activity. This is a qualitative study that examines collective identity in an online social movement group and an offline social movement group. Reports from the two groups are compared to see what variation exists between these two diff
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Williams, Sean David. "Beyond Klout: A Qualitative Exploration of Influence, Online or Offline." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428922753.

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Khalis, Bin Abdul Karim Adri. "Associations between online and offline social functioning in emerging adults." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/62854.

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More so than any other age demographic, emerging adults are using social networking sites (SNS) such as Facebook, in addition to face-to-face interactions, to establish and maintain social relationships. Yet, despite a growing reliance on SNS, there is a dearth of research overall regarding the nature of online social interactions and how they may relate to face-to-face social functioning in emerging adulthood. Further, although psychopathology has been found to impact the face-to-face social functioning of emerging adults, it is unclear as to whether online social functioning may be similarly
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Hsieh, Cheng-Han, and 謝承翰. "Understanding Usage Transfer Behavior of Two Way O2O (Online-to-Offline and Offline-to-Online) Services." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ssnes8.

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碩士<br>國立中興大學<br>資訊管理學系所<br>103<br>Owing to the advances and the prevalence of information technology, the worldwide network has already become part of life. With the rapid increase of internet users, e-commerce is also striving to become the mainstream of current business activities. Regardless of the scale of the enterprises, the e-market has already become a force that should not be overlooked. In addition to the already existing business models, such as B2B, B2C, C2B and C2C, O2O is also in rapid development in recent years. Compare with the path O2O researches, most researches concentrated
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Liu, Liang-Yen, and 劉亮妍. "A Study of Adoption Decision for Online-to-Offline （O2O） Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/usux4e.

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碩士<br>國立臺北商業大學<br>企業管理系碩士班<br>106<br>With the rapid development of e-commerce, information technology, mobile device & wireless networks, the consumption of modern people has changed. Most of the consumption are closely related to the Internet, & thus many successful e-commerce models have emerged. O2O business is the new e-commerce model in recent years. & we can see many innovation examples, such as dining, leisure, entertainment & traveling. We use the Pull-Push-Mooring theory as the research framework, & conduct an online questionnaire survey on consumers who have used O2O business. A tota
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Chou, Yueh Tung, and 周玥彤. "Mind the Gap: Leveraging User Sensemaking for O2O (Online to Offline) Banking Services." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/j6xk49.

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碩士<br>國立政治大學<br>科技管理與智慧財產研究所<br>104<br>The financial industry has been impacted by the trend of BANK 3.0 and digital economy. People's living patterns and consumption habits have been rapidly changed by technology innovations such as Internet and wearable devices. Users can access to information on the Internet at anytime and anywhere without relying on single source, especially when physical channels have been replaced by digital ones. This research employs persona to examine users’ behaviors in a context of income generation and expenditure control, and explore how users make sense of the ex
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Lee, Tsai-ting, and 李采婷. "Interaction Experience Planning System：An Interaction Specification for Online-to-Offline (O2O) Service Systems." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/37617083514192176207.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>102<br>Information technology products such as smart phones, tablet PCs, eBooks and the intelligent-interactive digital signage have evolved and merged with the service systems to provide user-friendly user-interfaces and innovative service patterns. Online-to-offline (O2O) service model is one of the newest developments in the service systems where users in the physical world can interact with service system in the cyberspace through various devices. Although traditional HCI studies have provided various research frameworks to describe interfaces and activities invo
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Chi-YuHsu and 許啟裕. "Design and Implementation of Online to Offline (O2O) Model and Platform for Hospitality Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/69761761256159084144.

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博士<br>國立成功大學<br>資訊工程學系<br>104<br>With the rapid development of Information and Communication Technology (ICT), users’ habits of adopting ICT and consumer appliances also increase. In other words, users’ behavior is changing with their habits. Traditional hospitality industry faces a challenge issue that it needs to destroy existing eco-systems and operational models to maintain steady revenues. Autonomy also is a critical issue to satisfy users’ expectation. Therefore, self-service technology (SST) also is a challenging issue for hospitality industry in recent years. In the last decade, OTAs a
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Chang, Chia-Ping, and 張家萍. "The Trade-off among Online, Offline, and O2O Business Models : From the Perspective of Product Characteristics." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/11116363192611574237.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>103<br>The advancement of information technology has resulted in the era of Internet, and the development of electronic commerce has great prospect for our society. The electronic commerce is not only speeding up the delivery of customer information, but also changing the business model. This study is an exploratory qualitative research based on the viewpoint of "transaction behavior" and "transaction process" on Online, Offline and O2O business models to summarize and compare them. A company can choose a suitable model which fits with their product characteristics
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Hendra, Christina, and 林蕭錫. "A Design of Integrated O2O (Online to Offline) Smart Retail Application to Support Omni-Channel Retailing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s4b6by.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>104<br>In this increasingly competitive world, the emergence of online business has threatened the market of offline business. Supported with the advancement of information technologies and big data analysis, online business has gained more competitive advantages as they are able to learn their costumers’ behavior better than offline business. Even so, as the customers embrace the Internet and smartphones more and more, online business can attract costumers easier than ever before. Traditional physical stores that fail to adapt to this new market characteristics will
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Che-Lin, Lin, and 林哲琳. "The Study on Operational Process and Performance of Online-to-Offline（O2O）Model of E-Commerce." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/43349137919776125754.

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碩士<br>輔仁大學<br>資訊管理學系<br>101<br>The popularity of virtual channel brought the rapid development of e-commerce, fast communication in consumer information, and the constantly change in business models. E-commerce also developed new patterns, and it made its way from enterprises which only focused on virtual channel business to the opposite direction of developing physical channel shops. We called this kind of model 020 (Online-to-Offline), and the purpose of 020 introduction was from the needs of customer expectation. Pure e-commerce enterprises developed 020 business models to meet customers’ d
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Agusdin, Riza Prapascatama, and 黃銳兆. "Differences in Implementation and Implications of O2O (Online to Offline) Commerce in Indonesia and Other Countries." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27786644399607986956.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>104<br>The purposes of this study are to investigate the differences in implementation of O2O business concept between Indonesia and other countries and to provide proper recommendations to help Indonesia’s O2O commerce better. The qualitative approach and a multiple-case studies method were utilized and used 75 of the O2O business concept cases from around the world and 10 of the O2O business concept cases from Indonesia. All cases were selected based on three determinants of the purchase at any time on ubiquinomics theory. Pattern matching technique of analysis was
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WU, LI-NING, and 吳莉寧. "The Study on Marketing Tools and Performance of Online-to-Offline（O2O）Model of E-Commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55108467205630454117.

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碩士<br>輔仁大學<br>資訊管理學系碩士在職專班<br>102<br>The popularity of virtual channel brought the rapid development of e-commerce, fast communication in consumer information, and the constantly change in business models. E-commerce also developed new patterns, and it made its way from enterprises which only focused on virtual channel business to the opposite direction of developing physical channel shops. We called this kind of model O2O (Online-to-Offline), and the purpose of O2O introduction was from the needs of customer expectation. Pure e-commerce enterprises developed O2O business models to meet custom
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OU, SHIH-LUN, and 歐士綸. "The Study on Sales and Cash Receipts Cycle of Online-to-Offline(O2O) Model of E-Commerce." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/bkqvr9.

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碩士<br>國立中正大學<br>會計與資訊科技學系碩士在職專班<br>105<br>The study of Internet is becoming more popular and related application is growing rapidly. E-commerce has been integrated into people's daily lives, e.g. online shopping, e-payment and other electronic trading which bring people a more convenient and efficient lifestyle. As a whole, e-commerce has become a main trend for all the enterprises in global. The existence and development of e-commerce, mainly is basing on the continuously technology evolution and innovation. The buildup, operation as well as the maintenance of e-commerce system is insepar
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Chen, ShaoPu, and 陳少莆. "The Effects of Mobile Device and Service Experience on the usage of Online-to-Offline (O2O) Consuming Mode." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/11648339984399720521.

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碩士<br>靜宜大學<br>資訊傳播工程學系<br>103<br>The rapid development of mobile technology makes the advantage and characteristics of using mobile devices, online transferring to offline O2O mode, being the vehicle of transferring process, which facilitates mobile shopping, is a fast and potential E-commerce mode. O2O is a new mode that takes the online customers to physical stores and check out at once. It emphasises using the advantage of the physical stores, which provides a face-to-face service, to increase the satisfaction level of customers. This research targets the mobile information, mobile transact
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Oey, Melys Wijaya, and 黃女鈴. "Internet User’s Perceptions towards O2O (Online-to-Offline) in Indonesia: The Moderation Effect of Awareness and Perceived Risk." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/d5pc7f.

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碩士<br>東海大學<br>企業管理學系碩士班<br>104<br>Online shopping has become well-known these days for both in developed countries and developing countries, like Indonesia for example. One of the E-commerce business model that is now starting to enter Indonesia market is called O2O. This study is aimed to find out the perceptions of O2O in Indonesia from its consumer by adding moderator variable to the model. Technology Acceptance Model (TAM) is conducted in this study, with additional of awareness and perceived risk as the moderator variables. Using quantitative method, this study has gathered 379 respondent
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Lin, Chia-Yu, and 林家瑜. "Usage intention toward IoT-based digital signage system in an online to offline (O2O) and omni-channel retailing environment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/74kf6c.

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碩士<br>國立臺灣海洋大學<br>運輸科學系<br>104<br>With the rapid advancement of internet of things (IoT) and mobile media technology, smart device has been popularized in recent year. The popularity of smart device drives the rapid development Mobile Commerce (M-Commerce). Consumers’ attachment of mobile devices has changed their habits and behavior. In the online-to-offline (O2O) and omni-channel retailing environment, consumers can switch among different channels with little effort. In response to the change of consumer shopping behavior toward M-Commerce, enterprises strive to develop novel interactive IoT
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WU, LO-YING, and 吳洛瑩. "To Explore the Business Model of Online to Offline(O2O) in Branded Apparel Industry― A Case Study of LORI.WORLD." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/axn4w4.

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碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>105<br>By observing from the social economic environment in association with the maturity of mobile technology and the changes of consumer shopping habits, the brand operators must proceed with further integration of online network and physical stores to embrace the idea of completed distribution channels. Consumers will be relied in accordance with their own life patterns, habits and preferences, and chosen to use the platform they wish to use. Therefore to meet in each connecting point on the rapid and seamless growth of consumer desire is an ideal strategy t
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Wu, Hsueh Feng, and 吳學峯. "The Study of Establishment of Online to Offline (O2O) Health Care Manager Platform Based on Hypertension, Hyperglycemia and Hyperlipidemia." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/f9reaq.

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碩士<br>中華醫事科技大學<br>職業安全衛生系暨碩士班<br>106<br>The statistics of chronic disease health report by Ministry of Health and Welfare (MOHW) in Taiwan indicates the people over 18 years In 2017 The indicated to be afflicted with hypertension, hyperglycemia and hyperlipidemia (three highs), the proportion of population is quite too high. It is found that Taiwanese people afflicted with any the disease of three highs or afflicted with two highs and three highs at the same time, which is increasing every year. These are caused by chronic diseases. These chronic diseases are lurking in the health of the peopl
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LAI, SONG-YI, and 賴松儀. "The Effects of Experiential Marketing and Involvement in Online-to-Offline(O2O) Model on Customer Satisfaction and Customer Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2s3xv6.

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碩士<br>南臺科技大學<br>資訊管理系<br>106<br>As E-commerce has been flourished, the popularity of mobile device, consumer behavior gradually from offline entity stores to online shopping, its shopping frequency has approached the traditional physical shopping, nearly three years can be see the new state of consumption gradually formed, that is O2O (Online to Offline or Offline to Online).Through the way of online marketing to attract consumers, and the transfer of online consumers to offline entity business consumption, to bring consumers a good consumer experience, improve the opportunity to spend again.
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Chen, Chiu-Ling, and 陳秋伶. "A Study on User Intention of Using Online-to-Offline (O2O) Model of Customer’s Website Trust and Location-based Services." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/85203459615425482751.

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碩士<br>國立臺北商業大學<br>商學研究所<br>103<br>As the popularity of mobile devices, Wi-Fi and GPS’s application development, the development of electronic commerce tends to diversity. In order to satisfy consumer demand, O2O (Online to Offline) is emerging as the times require. In this paper, we explored the antecedents of O2O Behavioral Intention of the online consumers. We execute actual verification on website trust、website quality、service convenience to explore whether it will affect the attitude of O2O and the use of location-based services, further influence the behavioral intention of used O2O.We sa
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