Dissertations / Theses on the topic 'O2O platform'

With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. At the same time, attracting customers for these platforms becomes a problem and many of these choose to make discount strategies to reach their goals. Companies invest a lot of money on discounts for competition while investment sometimes is risky, because the company maybe cannot earn the money back, so it is very important to learn how to make discount strategies for O2O platform wisely.Eleme will be studied as the case of this study, because it is a successful example of developing its food delivery O2O platform through investing a lot of money on giving discounts to attract lots of users. Eleme is one of the best food delivery O2O platforms in China, and its users are quite many, so it is a suitable choice to investigate. A mixed method is used in this study. Interviews have been done on commercial tenants of Eleme and questionnaires have been sent to ordinary end-users of Eleme, and the combination of these two parts can lead to good dis-count strategies. To answer the questions of the thesis, relevant knowledge about O2O platform, market strategies, discount strategies, consumer behavior and measures taken by Eleme will be used.The result of this study shows that discounts of the O2O platform do attract lots of customers and giving discounts is a good way to be competitive. At the same time, the platform needs to balance the profits of itself and its commercial tenants, and pays attention to needs of the ordinary end-users behind discounts in case of los-ing them. Eleme used a lot of wise discount strategies to develop itself, but the competition in this area is continuing and many measures can be taken for further development.

The analysed problem – the possibilities of conversion for the surroundings of Vilnius airport. Needs of Vilnius International airport for Vilnius city. Main goals for the project – to analyse te surroundings of Vilnius airport, to analyse possibilities of territory conversion to public, comercial and infrastuctural zones.to present the best terrain for airport development. To value airport expansion prediction, current urban structure, infrastructure, functional links with EU and other world senters, to value the possibility to subordinate city tram and european fast trainand connect all this with designed urban structure and urban complex. The Project is based on already existing or still conceptional projects made in Lithuania and abroad.Project presents airport surroundings and its interface with the structure of the parts of town. Airport centre complex should make modern, multifunctional, contemporary gates to European Vilnius.

La tesis titulada “Plastic and paper platforms for nanoparticle based immunosensors” presentada como compendio de publicaciones, muestra avances significativos en el campo de los biosensores ópticos y electroquímicos. En la introducción (Capítulo 1) se presenta la importancia que tienen tanto los sensores inmunológicos basados en nanopartículas como los biosensores basados en plataformas de papel y nanomateriales para aplicaciones en diagnóstico. Ambas plataformas destacan por la versatilidad y facilidad de uso, bajo coste y tamaño reducido, lo que hace que sean unos dispositivos excelentes para aplicaciones en países en vías de desarrollo así como para el diagnóstico en casa por el propio paciente o en el consultorio médico. En el Capítulo 2 los objetivos de la tesis están presentados. En la primera parte del Capítulo 3, se explica cómo el tamaño de las nanopartículas de oro afecta a sus propiedades electroquímicas y, por consiguiente, a su detección. Se ha demostrado que para nanopartículas inferiores a 20 nm de diámetro, los efectos Brownianos disminuyen la velocidad de deposición de las nanopartículas en solución, lo que debe ser tenido muy en cuenta para aplicaciones en las que las nanopartículas de oro actúen como marcadores en biosensores. En la segunda parte, se trata sobre el desarrollo de un novedoso método de funcionalización de nanopartículas de oro con anticuerpos. Este método está basado en la interacción entre las cargas positivas que tienen los anticuerpos a pH inferior al de su punto isoeléctrico y las cargas negativas de la superficie de las nanopartículas de oro. Con este método es posible controlar la orientación de los anticuerpos y esto implica poder detectar una menor cantidad de analito (en este caso se uso la inmunoglobulina humana G como proteína modelo). Comparando este método con otro en donde no se controla la orientación, se ha obtenido un límite de detección un orden de magnitud mejor y se ha podido detectar la proteína modelo en una muestra real. En cuanto a la aportación en el campo de los biosensores ópticos, se ha desarrollado un sensor inmunológico basado en inmunoensayos de flujo lateral (LFIA) en papel, aplicado para la detección de inmunoglobulina G humana como se recoge en el Capítulo 4. Esta tecnología destaca por su aplicabilidad y bajo coste (similares a los populares test de embarazo). En esta tesis se han desarrollado dos modificaciones de la tecnología que, sin implicar pérdida en su simplicidad de uso y bajo coste, han aumentado los límites de detección en un orden de magnitud. Una de las modificaciones consiste en unos cambios de la geometría de las tiras que permiten la pre-concentración del complejo analito-marcador en la zona de detección. Esto implica que se puede detectar menor concentración de analito. La otra estrategia consiste en el desarrollo de un doble marcador, donde las nanopartículas de oro están acopladas a un enzima. De esta manera en el LFIA se puede obtener como señal el color rojo de las nanopartículas de oro, como se usa comúnmente, o es posible añadir el substrato del enzima para que catalice una reacción que genere un producto coloreado, que se suma al color rojo de las nanopartículas de oro, aumentando la intensidad del color y mejorando los límites de detección de analito. Ambas modificaciones permiten el uso de este tipo de sensores en una mayor variedad de campos, donde un límite de detección más bajo es necesario. Finalmente, en el Capítulo 5, se presenta también la integración de un transductor electroquímico en soporte de papel. Esta novedosa plataforma, presentada en la tesis como instrumento para la detección de nanopartículas, permite una fácil integración en sistemas ópticos como los LFIAs añadiendo la posibilidad de una cuantificación más precisa.
The thesis entitled “Plastic and paper platforms for nanoparticle based immunosensors” is presented as a compendium of publications and shows important improvements in the field of biosensors. In the Introduction (Chapter 1) the importance of immunosensors based on nanoparticles and on paper platforms is discussed. The resulting systems are versatile, easy-to-use, cheap and of small size, making them excellent devices for their use in third world countries as well as for home-diagnostics. The objectives of the thesis are presented in Chapter 2. Chapter 3 is divided into two main parts; in the first one it is explained that the size of gold nanoparticles (AuNPs) affects their electrochemical properties, and so their detection. It is shown that for AuNPs with a diameter smaller than 20 nm, the Brownian effects make the deposition of AuNPs in solution slower. This must be carefully considered for those biosensors in which the AuNPs are used as labels. In the second a new method to functionalize AuNPs with an oriented antibody is explained. The method is based on the interaction between the positive charges of the antibody, when the pH of the solution is lower than the isoelectric point, and the negative charges of the AuNP surface. In this way it is possible to control the antibody orientation so more antigen molecules can be captured. In this work the human immunoglobulin G (HIgG) was used as model protein. Comparing this method with one that does not control the orientation, an improvement of one order of magnitude in the limit of detection was achieved. Furthermore, the HIgG was detected in real human serum. Regarding the optical biosensors, the development of a lateral flow immunoassay (LFIA) that was used for the detection of HIgG is explained in Chapter 4. This technology stands out for its applicability in several fields and low cost (consider pregnancy tests strips). In this thesis two modifications of the technology are presented improving the limit of detection up to one order of magnitude, without losing the simplicity in the use and the low cost of the analysis. The first modification changes the geometry of the strip allowing the pre-concentration of the antigen-label conjugates on the test zone. In this way less concentrations of analyte are detectable. The second strategy uses as label an AuNPs-enzyme conjugate. In this way it is possible to consider as signal the red color of the AuNPs (as commonly used in the LFIA) or, adding the substrate of the enzyme, the color produced by the catalyzed reaction. The colored product adds intensity to the red of the AuNPs improving the limit of detection of the LFIA. The proposed modifications expand the applicability of this platform to fields, where better limits of detection are required. Finally, in Chapter 5, the integration of a screen printed electrode onto a paper platform is presented. This new platform, used for the detection of nanoparticles, allows an easy integration in paper-based optical sensors, such as LFIA, adding the possibility to a more precise quantification.

[ES] La presente tesis doctoral titulada "Mesoporous silica and gold-based nanodevices: new controlled delivery platforms for biomedical applications" se centra en el diseño, síntesis, caracterización y evaluación de distintos nanodispositivos híbridos orgánico-inorgánicos. En concreto, se utilizan como soporte nanopartículas mesoporosas de sílice y nanopartículas de oro para su aplicación biomédica, en concreto en el campo del cáncer de mama. En el primer capítulo se introduce el marco general en el que se engloban los estudios realizados. Se presentan los conceptos relacionados con nanotecnología y nanomedicina, así como la interacción de las nanopartículas a nivel biológico con el organismo y las células. Finalmente, se introducen conceptos básicos del cáncer de mama y la aplicación de nanomateriales como terapia. A continuación, en el segundo capítulo, se exponen los objetivos de la presente tesis doctoral que son abordados en los siguientes capítulos experimentales. En el tercer capítulo se describe el primer nanomaterial para la liberación controlada de dos inhibidores (navitoclax y S63845) de las proteínas anti- apoptóticas de la familia Bcl-2. Este sistema se ha diseñado con el objetivo de superar la resistencia a navitoclax en un modelo celular de cáncer de mama triple negativo. En concreto, se han preparado nanopartículas mesoporosas de sílice cargadas con navitoclax y S63845, y funcionalizadas con un aptámero dirigido a la proteína de superficie MUC1, que actúa como puerta molecular. En este trabajo hemos demostrado que las nanopartículas diseñadas son internalizadas preferentemente por células tumorales de cáncer de mama. También hemos demostrado la capacidad de las nanopartículas de revertir la resistencia a navitoclax en un modelo celular de cáncer de mama triple negativo. Además, ponemos de manifiesto la disminución del principal efecto adverso (trombocitopenia) asociado a la administración del navitoclax en su formulación libre, gracias a la encapsulación en las nanopartículas. En el capítulo cuatro se presenta un sistema sensible a pH para la liberación controlada de un cargo fluorescente y la maquinaria de edición génica basada en el sistema CRISPR/Cas9, dirigido a la edición del gen codificante de la proteína fluorescente verde (GFP, del inglés gren fluorescent protein). El nanodispositivo está constituido por nanopartículas mesoporosas de sílice cargadas con rodamina B, funcionalizadas con polietilenimina y revestidas con el plásmido codificante del sistema CRISPR/Cas9. En este trabajo se ha demostrado el escape lisosomal de las nanopartículas, mediado por el efecto esponja de protones de la PEI. Asimismo, mostramos un nanodispositivo pionero en su campo, basado en nanopartículas mesoporosas de sílice, capaz de realizar la doble función de llevar a cabo la edición del gen codificante de GFP y la liberación exitosa del cargo fluorescente. En el quinto, y último, capítulo experimental se propone una nueva aproximación para realizar una terapia enzimática prodroga empleando nanopartículas de oro como transportadores enzimáticos. En este caso, se aborda la funcionalización de nanopartículas de oro con la enzima peroxidasa de rábano (HRP, del inglés horseradish peroxidase), capaz de transformar la prodroga inocua ácido indol-3-acético en especies radicales que resultan tóxicas para las células tumorales. En este capítulo se ha demostrado el efecto terapéutico del nanodispositivo en combinación con la prodroga en modelos celulares de cáncer de mama de los subtipos luminal A y triple negativo. Además, se ha confirmado la eficacia terapéutica del sistema en esferoides tumorales formados por células de cáncer de mama triple negativo. Por último, se presentan en el capítulo seis las conclusiones extraídas del desarrollo de esta tesis doctoral. Los resultados obtenidos en este trabajo contribuirán al desarrollo de nuevos nanomateriales inteligentes con aplicación en diversas áreas de la nanomedicina.
[CA] La present tesi doctoral titulada "Mesoporous silica and gold-based nanodevices: new controlled delivery platforms for biomedical applications" se centra en el disseny, síntesi, caracterització i avaluació de diferents nanodispositius híbrids orgànic-inorgànics. En concret, s'utilitzen com a suport nanopartícules mesoporoses de sílice i nanopartícules d'or per a la seua aplicació biomèdica, en concret en el camp del càncer de mama. En el primer capítol s'introdueix el marc general en el qual s'engloben els estudis realitzats. Es presenten els conceptes relacionats amb la nanotecnologia i nanomedicina, així com la interacció de les nanopartícules a nivell biològic amb l'organisme i les cèl·lules. Finalment, s'introdueixen conceptes bàsics del càncer de mama i l'aplicació de nanomaterials com a teràpia. A continuació, en el segon capítol, s'exposen els objectius de la present tesi doctoral que són abordats en els següents capítols experimentals. En el tercer capítol es descriu el primer nanomaterial utilitzat per a l'alliberament controlat de dos inhibidors (navitoclax i S63845) de les proteïnes anti-apoptòtiques de la família Bcl-2. Aquest sistema s'ha dissenyat amb l'objectiu de superar la resistència a navitoclax en un model cel·lular de càncer de mama triple negatiu. En concret, s'han preparat nanopartícules mesoporoses de sílice carregades amb navitoclax i S63845, i funcionalitzades amb un aptàmer dirigit a la proteïna de superfície MUC1, que actua com a porta molecular. En aquest treball hem demostrat que les nanopartícules dissenyades són internalitzades preferentment per cèl·lules tumorals de càncer de mama. També hem demostrat la capacitat de les nanopartícules de revertir la resistència a navitoclax en un model cel·lular de càncer de mama triple negatiu. A més, posem de manifest la disminució del principal efecte advers (trombocitopènia) associat a l'administració del navitoclax en la seua formulació lliure, gràcies a l'encapsulació en les nanopartícules. En el capítol quatre es presenta un sistema sensible a pH per a l'alliberament controlat d'una càrrega fluorescent i la maquinària d'edició gènica basada en el sistema CRISPR/Cas9, dirigit a l'edició gènica del gen codificant de la proteïna fluorescent verda (GFP, del anglés gren fluorescent protein). El nanodispositiu està constituït per nanopartícules mesoporoses de sílice carregades amb rodamina B, funcionalitzades amb polietilenimina i revestides amb el plàsmid codificant del sistema CRISPR/Cas9. En aquest treball s'ha demostrat la fuga lisosomal de les nanopartícules, mediat per l'efecte esponja de protons de la PEI. Així mateix, vam mostrar un nanodispositiu pioner en el seu camp, basat en nanopartícules mesoporoses de sílice, capaç de realitzar la doble funció de dur a terme l'edició del gen codificant de la GFP i l'alliberament exitós de la càrrega fluorescent. En el cinqué i últim capítol experimental es proposa una nova aproximació per a realitzar una teràpia enzimàtica prodroga emprant nanopartícules d'or com a transportadors enzimàtics. En aquest cas, s'aborda la funcionalització de nanopartícules d'or amb l'enzim peroxidasa de rave (HRP, del anglés horseradish peroxidase), capaç de transformar la prodroga innòcua àcid indol-3-acètic en espècies radicals que resulten tòxiques per a les cèl·lules tumorals. En aquest capítol s'ha demostrat l'efecte terapèutic del nanodispositiu en combinació amb la prodroga en models cel·lulars de càncer de mama dels subtipus luminal A i triple negatiu. A més, s'ha confirmat l'eficàcia terapèutica del sistema en esferoides tumorals formats per cèl·lules de càncer de mama triple negatiu. Finalment, en el capítol sis es presenten les conclusions extretes del desenvolupament d'aquesta tesi doctoral. Els resultats obtinguts en aquesta tesi contriburan al desenvolupament de nous nanomaterials intel·ligents amb aplicació en diverses àrees de la nanomedicina.
[EN] This Ph.D. thesis entitled "Mesoporous silica and gold-based nanodevices: new controlled delivery platforms for biomedical applications" is focused on the design, synthesis, characterisation, and evaluation of several hybrid organic-inorganic nanomaterials. We have developed mesoporous silica nanoparticles and gold nanoparticles for biomedical applications, specifically in the breast cancer area. The first chapter includes an overview of the concepts related to the research performed. Introductory notions about nanotechnology and biomedicine are presented, as well as the basis of the interactions of nanoparticles with biological systems. Finally, breast cancer disease and the application of nanomaterials as therapy are described. Next, in the second chapter, the objectives addressed in the following experimental chapters are displayed. In the third chapter, we present the first nanomaterial for the controlled delivery of two inhibitors (navitoclax and S63845) of the Bcl-2 anti-apoptotic proteins. This nanosystem has been designed to overcome navitoclax resistance in a triple-negative breast cancer cellular model. We have prepared mesoporous silica nanoparticles loaded with navitoclax and S63845 and functionalised with an aptamer targeting MUC1 surface protein as a molecular gate. In this work, the specific targeting of the nanodevice to breast cancer cells has been demonstrated. The ability to overcome navitoclax resistance has been shown in navitoclax-resistant triple-negative breast cancer cells. Furthermore, navitoclax encapsulation in the nanoparticles has proved to reduce the main adverse effect (thrombocytopenia) associated with free formulated drug administration. In the fourth chapter, we describe a pH-responsive nanosystem for the controlled co-delivery of a fluorescent cargo and the genome-editing machinery based on CRISPR/Cas9, which targets the green fluorescent protein (GFP) coding gene. The nanodevice consists of mesoporous silica nanoparticles loaded with rhodamine B, functionalised with polyethyleneimine, and capped with the CRISPR/Cas9 plasmid. In the present work, we have shown the lysosomal scape capacity of the nanodevice enhanced by the proton sponge effect of PEI. We have also demonstrated a pioneering mesoporous silica-based nanodevice efficient in the simultaneous genome editing of the GFP gene (as a model gene) and the successful release of a fluorescent cargo (as a model drug). In the fifth and last experimental chapter, we propose a new approximation to develop enzyme prodrug therapy using gold nanoparticles as enzyme carriers. In this case, we use gold nanoparticles functionalised with the enzyme horseradish peroxidase (HRP), which transforms the non-toxic prodrug indol-3-acetic acid into radical species toxic to tumour cells. In this chapter, the therapeutic effect of the nanodevice in combination with the prodrug has been demonstrated in two breast cancer cell subtypes (luminal A and triple-negative breast cancers). Also, the therapeutic effect of the material has been corroborated in multicellular tumour spheroid-like cultures formed by triple-negative breast cancer cells. Finally, in the sixth chapter, the conclusions derived from the presented studies and the general conclusions of this Ph.D. thesis are released. The obtained results will promote the development of new smart nanomaterials with diverse biomedical applications.
Gema Vivo-Llorca thanks the Generalitat Valenciana for her fellowship ACIF/2017/072. Vicente Candela-Noguera thanks the Spanish Government for his fellowship FPU15/02753. We would like to thank Servier for the workart used in the figures of this manuscript (Servier Medical Art https://smart.servier.com/). We thank the Spanish Government (project RTI2018-100910-B-C41 (MCUI/AEI/FEDER, UE); SAF2017-84689-R-B (MCUI/AEI/FEDER, UE)) and the Generalitat Valenciana (project PROMETEO/2018/024 and PROMETEO/2019/065) for support.
Vivo Llorca, G. (2021). Mesoporous silica and gold-based nanodevices: new controlled delivery platforms for biomedical applications [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/172713
TESIS

Mestrado em Gestão e Estratégia Industrial
A nível mundial, as empresas plataforma revolucionam o nosso quotidiano e, consequentemente, a economia global. A eficiência de tempo e custos que estas empresas digitais oferecem aos utilizadores é o principal motivo da rápida adoção global. Contudo, existem desafios relacionados com a expansão internacional para este tipo de empresas. Sendo empresas com vários lados de utilizadores, é difícil gerir a forma como estas empresas conseguem atrair uma grande base de utilizadores para interagir na plataforma. Tendo como base uma metodologia qualitativa, realizou-se a análise de três estudos de caso de empresas plataforma portuguesas, onde se procura entender como foi abordado o problema de atração de utilizadores para a plataforma e se essa abordagem sofreu alterações, dependendo do país de atuação da plataforma. Para aumentar o número de interações, as empresas estudadas focam-se em atrair utilizadores-chave para que outros venham interagir com eles. São, ainda, utilizadas parcerias com outras empresas para aumentar a base de utilizadores. Durante o processo de internacionalização são feitas adaptações a estas abordagens, nomeadamente, poderá alterar-se a estratégia utilizada. Os diferentes lados de utilizadores das empresas plataforma poderão ter foco em diferentes continentes, tendo em conta as suas necessidades e culturas. É, ainda, proposta uma nova estratégia que estas empresas podem usar para ultrapassar o problema da falta de interações na plataforma, chamada: "cooperação com agregadores de utilizadores".
The platform companies are changing our routines and the global economy. The time and cost-efficiency that these digital companies offer is the main reason for their rapid and global user's adoption, however, there are challenges related to the internationalization of these companies. The multi-sided platform companies have some difficulties to attract a large number of users to interact on the platform. Based on a qualitative methodology, an analysis of three case studies of portuguese platform companies was carried out. The main purpose of this analysis relates to understanding how the problem of attracting users was approached and if the internationalization process caused a change on that approach. The companies mentioned in this study focus on attracting key users so that other users can interact with them. Sometimes, these companies establish partnerships with traditional companies to increase the number of interactions. Internationally, these approaches need to be adapted according to the different sides of platform users that may live on different continents, considering their needs and cultures. It is also proposed a new strategy that these companies can use to overcome the lack of interactions problem called: "cooperation with user aggregators".
info:eu-repo/semantics/publishedVersion

碩士
東海大學
高階經營管理碩士在職專班
106
The development of information technology has changed how we live, the application of "sharing economy" is becoming a rising trend. In terms of economics, the main idea behind sharing economy is to convert the ownership of the property right into the right to use. An individual’s idle assets can be leased to a person in need, creating economic benefits. This is why the types of goods or services that are put up for rent are extremely diverse. Hence, how to connect "supply" with "demand" has become an important issue in the development of innovative business models. The case study is a suitcase production and sales company. This research summarizes and analyzes relevant literature in recent years and adopts the case study method. This study explores the feasibility of innovative suitcase rental services by looking at consumer demands for tourism and tourism-related e-commerce activities and applies the 7-C model to evaluate the Users Interface (UIs) of current travel apps, specifically whether it meets the exact needs of its customers. This study also integrates the P2P concept and technology behind the sharing economy to develop a value co-creation mechanism between consumers and suitcase-related operators, so as to construct an O2O suitcase rental platform and build an innovative business model.

碩士
國立臺北科技大學
經營管理系碩士班
105
In the past few years, O2O system has been applied in many companies in Taiwan and has been well developed in not only new start up business about C2C, but also some traditional enterprises which try to transform. Customer satisfaction and royalty are important and critical for business. Based on Information System Success Model and Technology Acceptance Model, this study tried to explore the key reasons which affect customer satisfaction and royalty by survey research technique. Two hundred and eighty-five valid questionnaires were collected from consumers who has experience in using O2O system. According to the result of analyzing these data through descriptive statistics, correlation analysis and regression analysis, the implications of the findings, limitations and future research directions are discussed.

碩士
國立屏東大學
行銷與流通管理學系碩士班
107
The O2O (Online to Offline) model is an e-commerce model in recent years. It integrates "online" and "offline" platforms into a series of serial activities. Consumers can simultaneously obtain electronic devices for consumption on online platforms. After the goods information provided by the merchants, the order is placed, and finally the offline store stores enjoy the products and services, which is to achieve the mode of virtual and real integration, and to help consumers bring convenience and immediacy. 　　This paper refers to the technology acceptance model (Davis, 1989) to study the Use Intention the O2O platform, according to the characteristics of today's e-commerce, to increase the number of Internet word-of-mouth and Perceived Value, to conduct empirical research on users of the O2O platform, and to adopt an online questionnaire. The survey collected data and collected 351 valid questionnaires, using narrative statistical analysis, reliability and validity analysis, regression analysis and structural equation modeling to analyze the path coefficients. 　　The results of the study were: (1) "Electronic Word-of-Mouth" has a positive impact on "Perceived Value" and "Perceived Usefulness" of O2O users; (2) "perceptional usability" and "perceptual usefulness" on the platform "Use Intention" (3) O2O users' "Perceived Value" has a positive impact on the platform's "Use Intention"; and (4) "Perceived Usefulness" has a mediating effect on "Perceived Ease of Use" and "Use Intention" . 　　In this paper, the marketing management implications of the industry suggest that Internet word-of-mouth is one of the factors for consumers to use the O2O platform. The usefulness, ease of use and use value of the O2O operating platform all affect the important attributes of consumers' Use Intention. It can be used as a reference for O2O platform operators to increase consumer Use Intention.

博士
國立成功大學
資訊工程學系
104
With the rapid development of Information and Communication Technology (ICT), users’ habits of adopting ICT and consumer appliances also increase. In other words, users’ behavior is changing with their habits. Traditional hospitality industry faces a challenge issue that it needs to destroy existing eco-systems and operational models to maintain steady revenues. Autonomy also is a critical issue to satisfy users’ expectation. Therefore, self-service technology (SST) also is a challenging issue for hospitality industry in recent years. In the last decade, OTAs and meta-search engines for booking information have been popular. Hoteliers usually cooperate a lot of OTAs to acquire higher booking and occupancy rates. Such a case will induce that hotel staffs need to immediately and accurately handle the stock of available rooms over various OTAs, traditional travel agencies and booking centers. This dissertation proposes an online to offline (O2O) model and a platform to simplify marketing and operational environment for hospitality industry. The proposed platform can provide direct booking service through the integration for OTAs bookings, the integration for standalone management systems, and SST achievement. Consequently, hoteliers can promote management efficiency, reduce operational risk and cost, and provision the best users’ perception based on our proposed model and platform.

碩士
國立中山大學
高階經營碩士班
104
According to the research about the consumer behavior of new parents in infant industry, there are 41% of the dealings which took place in e-commerce transaction platform. Obviously, Internet takes a significant role in infant industry. Most of the platforms in infant industry provide online shopping services only. Few platforms provide professional information and candid ratings that new parents are looking for. Ratings, however, are probably made up by the writers hired by some companies to promote their products. This is inevitable due to the intense rivalry among business firms, so new parents may not acquire the right information as soon as possible. Thus, an integrated platform is necessary for new parents to provide them professional consultation and online shopping services to order good quality baby related products. A platform concentrating on consumer value needs is the most coveted demand in infant industry. This research was conducted with a case of Johnson & Johnson developing online-to-offline e-commerce strategy and creating an Internet platform based on consumer behavior research results. The platform not only provides Internet selling, coupons, activity information and professional knowledge through Internet but also create a forum in which consumers can make friends and exchange thoughts and information. Moreover, the platform will appeal more consumers and bring them to the brick-and-mortar stores. The platform will help business to penetrate market with their products and create strong customer loyalty, and besides business can gain profits from the platform continually. This research found out that e-commerce platforms should meet consumers’ needs and increase consumers’ values. Producers, distributors and customers all acquire profits from this platform. No one is loser and the sales grow.

碩士
東海大學
高階經營管理碩士在職專班
104
B2B, B2C and C2C have been widely applied in the e-commerce field through various traditional business models. After mobile e-commerce grew and exploded, the e-commerce accessed via personal computer became “traditional.” According to the survey of MIC, smart mobile device penetration rate would expectedly reach over 70% up to 2015. While mobile e-commerce, accompanied with mobile communication technology rapidly improved and innovated, was globally applied, business models varied and differentiated. That meat the competition of the mobile e-commerce would became keen and intense, leading to change the business models of traditional stores. This was a signal of a mobile e-commerce's coming. Besides, mobile payment was a key of this coming change. Mobile manufacturers eagerly developed mobile payment applications. An international e-commerce company also provided many kinds of mobile payment via traditional barcode and QR code. Meanwhile, international credit card service associations have been establishing and pushing mobile payment standards. After cash free was promoted for a time, it could only be implemented through large stores or e-commerce. Cash free was limited on the Internet and its POS device caused high hardware cost. Mobile payment service could successfully remove these obstacles. Promoting mobile payment service to traditional stores would be possible. This research aimed to deeply extend mobile payment service to the field of traditional commerce. On the one hand, Company P, as a study case, would provide solutions via a designed platform, solving small stores’ O2O business model. On the other hand, decent strategies would be proposed referring to the analyses of mobile e-commerce development in Taiwan. The trend of mobile e-commerce in Taiwan would be roughly forecasted as well.

碩士
健行科技大學
資訊管理系碩士班
105
Innovation is an integral part of business competition in the marketplace. Earlier studies show that constant innovation is the only way for businesses to respond to an ever-changing market landscape and meet diverse customer needs while development of modern services and products is the key to corporate sustainability and creation of brand new services. Although electronic commerce (EC) is already a fully developed commerce system, a new EC model called ‘online to offline’ (O2O) has been gaining rapid momentum in the marketplace in recent years. While earlier studies of EC largely focus on traditional models such as B2B and B2C and provide a rich and comprehensive range of literature in this regard, there are still few studies concerned with O2O. Therefore, this study explored from the perspective of service innovation how businesses that adopt the O2O business model can achieve greater business results and sustainability in the fiercely competitive EC market with diverse consumer needs by developing service innovation that increases customer satisfaction and enhances customer loyalty. Finally, suggestions based on the results of this study are provided as references for O2O businesses in promoting service innovation that benefits them with greater business results. For this purpose, this study was conducted as an empirical research that measured the effects of performance in service innovation by O2O businesses on customer satisfaction and loyalty in terms of novelty of their service delivery processes, service remediation and novelty of their services in the market as measures of their service innovation.

碩士
國立臺中科技大學
流通管理系碩士班
103
Abstract Along with the rapid development of internet technology and smart handheld devices, O2O gradually become a new and very hot topic. The purpose of O2O is integrating the advantage of online and offline resources effectively to form a new business model. This study attempts to incorporate O2O into TAM in order to investigate whether O2O could through the basic facets of TAM to affect the consumer&;apos;&;apos;s behavioral intention to use. However, due to the broad scope of O2O, this research only considered the online marketing in online topic and the delivery mode in offline topic. The empirical result showed that: The online marketing of O2O purchasing platform has a direct positive effect on perceived ease of use, and has an indirect positive effect on perceived usefulness through perceived ease of use. The delivery mode of O2O purchasing platform has a direct positive effect on both perceived ease of use and perceived usefulness.

碩士
中華醫事科技大學
職業安全衛生系暨碩士班
106
The statistics of chronic disease health report by Ministry of Health and Welfare (MOHW) in Taiwan indicates the people over 18 years In 2017 The indicated to be afflicted with hypertension, hyperglycemia and hyperlipidemia (three highs), the proportion of population is quite too high. It is found that Taiwanese people afflicted with any the disease of three highs or afflicted with two highs and three highs at the same time, which is increasing every year. These are caused by chronic diseases. These chronic diseases are lurking in the health of the people early for long time, which commonly called pre-chronic disease patients. Therefore, the three highs are immensely threat to the health of the people. It is not only the main reason of the chronic disease killer for people, but also an invisible killer in occupational disasters. For example: medical staff, IT engineers, business work, and son on, they are caused by long working hours, abnormal diet, and excessive fatigue. So, we propose the online to offline (O2O) health care manager platform. The platform provides the detection of three highs of chronic disease for user. In the platform, we provide two methods of the self-detection, including “According to the blood test report” and “3 minutes self-detection table” to proceed health evaluation, and give some suggestions about eating and living habits for this patient's situation to help patients improve three highs. Through this system platform can help patient’s detection and improve the disease of three highs, and the friendliness and convenience of the system help users to operate easily, and to achieve the goal of health promotion.

碩士
輔仁大學
資訊管理學系碩士班
105
O2O EC Model was first paid on online website and got services or goods lately on offline store. When Groupon declared stop their Taiwan’s website, their consumers got many lost because their Groupon electronic tickets can’t to used. In this case, consumers are distrustful or doubtful to use O2O EC Model. Such that researcher suggest O2O website must protect consumer’s rights. In this research, we want to established a Consumer Intention Model on O2O E-Commerce which by influencing a research of Website Trust and Consumer Intention on O2O Electronic Commerce by influencing Third-Party Payment、Sellers' Reputation and Trade-assurance mechanism. It show that consumers will use the O2O website as the Third -party payment system, the seller’s reputation and evaluation, and enhance consumer intention. The results are as follows: 1.Consumers have a lot of uncertainty about shopping on the Internet, so the results of this study show that consumers have a positive impact on the O2O platform with a secure third-party payment system and a higher willingness to buy. 2.Sellers' Reputation has a positive correlation to O2O platform trust, indicating that the O2O platform shows that the seller's transaction history and evaluation for consumers not only can be used as a reference before shopping, relatively let consumers on the O2O platform sellers have a sense of trust 3.In the Third-Party Payment, Sellers' Reputation and Trade-Assurance Mechanism have a positive impact on the O2O platform trust, the three issues with the Trade-Assurance Mechanism have the highest average, indicating that consumers are guaranteed the Consumer Protection Act for the O2O platform, the platform will be on behalf of the custody of the buyer's transaction money and the active management of Sellers' Reputation are very much, so this study that Trade-Assurance Mechanism to allow consumers to be more at ease, but also improve the trust of the platform. 4.As FinTech has risen in recent years, consumers are paying more and more attention to Third-Party Payment on the shopping site. Even if there is no intermediary platform to do the checks, the study shows that safe Third-Party Payment have a positive impact on Purchasing Intention.

碩士
國立高雄應用科技大學
資訊管理研究所碩士班
104
The aim of the study is to understand the element of users’ continuance usage Intention on O2O website. We surveyed those users who have the shopping experience on Gomaji website through internet. There are 438 questionnaires; 378 of them are valid. The findings of this study include that (1) website trust and physical store service quality significantly influence user's continuance usage intention in O2O web platform. (2) physical store service quality significantly influence website trust. (3) e-word-of-mouth and third-party certification mark significantly influence website trust. At last, the contribution on both pragmatic and academic areas are discussed.

碩士
國立高雄第一科技大學
資訊管理系企業電子化碩士班
103
With continuous innovation of information technology, it caused smart mobile device to become more and more popular and form a close relationship between the mobile network and users. Due to the tendency of mobile commerce, a new way of consumption has revealed. In this era where modern smart mobile devices are ubiquitous, the competition between internet trading and the upper trend of internet related business makes the mobile commerce become more competitive. Everyone knows a good business can be done via mobile, hence except for developing mobile official site, many businesses start setting up their own apps to promote their product and to recruit members. The appearance of smart mobile devices also construct the connectivity between the supplier and the consumers. In this study, we have chosen GOMAJI, IPeen, EZTABLE and FOODPANDA as case study, because they satisfy O2O business model. By interviewing the managers and the founders in these companies and choosing the Business Model Canvas that was proposed by Osterwalder, we analyze the business model of O2O and provide a comprehensive assessment for the ability of running electronic business on a site.

碩士
東海大學
資訊管理學系
107
With the changes of the social environment and the advancement of science and technology, people's consumption behavior was affected. When people have experienced the era of agro-industrial, commodity, and service economy, the era of experience economy is coming. With the advent of the experience economy era, consumer behavior gradually pays attention to the value of goods or services experienced in the purchase process, which in turn affects consumers' purchasing decisions. The survey result from Nielsen (2017) showed that up to 85% of Taiwanese respondents are willing to go online to offline stores for experience or receive goods. Thus, this study was grounded on theory of consumption values. The effective sample of 226 is used to evaluate the impact of consumers' use of the O2O website platform on consumption values, which in turn affected consumer satisfaction and repurchase intention. The results show that the tangible and empathy of offline service quality have a significant impact on the experience value, assurance of offline service quality has a significant impact on the consumption values, efficiency of online service quality has a significant impact on the experience values, efficiency of online service quality and system availability and privacy have a significant impact on consumption values, experience value has a significant impact on repurchase intention; consumption value has a significant impact on customer satisfaction and repurchase intention, customer satisfaction versus repurchase Will has a significant impact.

碩士
國立中山大學
企業管理學系研究所
106
Along with the fast pace of developing internet technology, mobile network consumption and internet consumption has more influence in our daily life, as well as the update and revolution of traditional industries. Many service industries that on the basis of internet have new business models being developed every now and then. Among them, Services industries under O2O (Online to Offline) consumption model are changing people’s daily habits. Under the circumstances, many companies are putting efforts on one potential market: the internet education service industry. In China, the internet educational progress has started almost 20 years. It has uniqueness in each period. Now, the fierce competition is among O2O Tutoring platforms. These platforms are aiming to reconstruct the education service industry, and break the barrier of traditional tutoring institutes. Some produces are even called “Uber of Education”, “Taobao of Education”, etc. Though we have lots of studies about Platform business model, there is few in education industries from this angle. Hence, this study is going to fill up the gap, which is to study two cases respectively, find out and sum up the key success factors of development of tutoring platforms, and describe the strategy meanings, through analysis and completion of platform business model structure. Through the cases analysis, this study finds out the platforms need to analyze their business models, weighted in strategy focus and develop differential dominating strategies. And as belong to “Fast moving type” or “Cultivating type” services, a platform should deepen its value creation accordingly. At last, this study gives out some recommendations to the potential development of tutoring business in Taiwan, through the result of analysis.

碩士
國立暨南國際大學
資訊管理學系
103
The rapid growth of the broadband network creates two important markets: first is the e-commerce and the second is the loyalty program applications. The two markets are associated with technology and innovative business model, becoming an important business. 　　However, the markets of online loyalty service are competitive. This study intends to explore how the design of online loyalty platform affects its competitive advantage. In this study, we studied three companies who had applied for government intelligent identification technology program. The three companies all utilized O2O consumption for their business model. Therefore, these three companies - accumulative point, restructuring, bidding of the company as a research object, and we focus on the platform created by the three companies. This study adopted a qualitative’s case study method to access and data collection, supplemented platform architecture, business model, diffusion of innovation theory’s analytical framework for analysis. 　　In order to understand the existing O2O platforms of online loyalty service and applications in Taiwan, this study try to explore platform strategies and business models. Further analysis of different characteristic of the studied platforms, readers can understand their development potential, the key factors and processes. Finally, we draw the following conclusions: O2O platforms of online loyalty service is not necessarily first established cooperative stores, or consumer, but a key to attract consumers or stores’ willing to inject platform. When this detonated light up, to plan what to do next. The key success factors of managing platforms of online loyalty service are to capture customer psychology. However, seize the customer’s strategy is to keep changing, until able to retain customers. In addition, O2O platforms of online loyalty service can apply big data to build attractive loyalty programs. However, innovation pluralistic’s O2O platforms of online loyalty service, need to through continuous try and execution to link online with offline. Thus we prove the importance of "execution". So, business model, platform strategy if plan to complete, in addition to the five cases in this study platform, the O2O platform of online loyalty service still has its deploying potential.

From 2016 to the first half of 2017, shared bicycles experienced explosive growth in China, rapidly spreading from first- and second-tier cities to third- and fourth-tier cities, and even began to expand to some foreign cities. The advancement of Internet technology, the popularity of new consumption habits, and the large population size have provided the basic conditions for the development of the sharing economy. The sharing of bicycles as a pioneer of the sharing economy came into being. Sharing bicycles as a new force to solve “the last mile” problem of urban traffic has great significance. However, in the second half of 2017, after the feast of capital, the shared bicycles quickly entered the stage of a big reshuffle. The exposure of the weakness of the shared bike platform’s profit model made the shared bicycle companies closures always appear in the newspapers, and the whole industry fell into a cold winter. The article will take a series of dynamic industrial analysis tool like PEST, Michael Porter's Five Forces Model to give a clear framework of sharing bike industry. In addition, SWOT and Sensitive analysis have been used in the select company “ofo” to dissect the real situation they are facing. It is found from the results that the existing risks of ofo bicycle platform mainly include social, legal, financial and strategical aspects. Therefore, it is necessary to construct a risk and profit guarantee mechanism from the perspective of government and platform.
De 2016 até o primeiro semestre de 2017, as bicicletas compartilhadas tiveram um crescimento explosivo na China, espalhando-se rapidamente de cidades de primeiro e segundo níveis para cidades de terceiro e quarto níveis, e até começaram a se expandir para algumas cidades estrangeiras. O avanço da tecnologia da Internet, a popularidade de novos hábitos de consumo e o grande tamanho da população proporcionaram as condições básicas para o desenvolvimento da economia compartilhada. O compartilhamento de bicicletas como um pioneiro da economia compartilhada surgiu. Compartilhar bicicletas como uma nova força para resolver o problema da "última milha" do tráfego urbano tem um grande significado. No entanto, no segundo semestre de 2017, após a festa da capital, as bicicletas compartilhadas rapidamente entraram no palco de uma grande remodelação. A exposição da fraqueza do modelo de lucro da plataforma de bicicleta compartilhada fez com que os fechamentos de empresas de bicicletas compartilhadas aparecessem sempre nos jornais, e toda a indústria caiu em um inverno frio. O artigo levará uma série de ferramentas dinâmicas de análise industrial, como a PEST, o Five Forces Model, de Michael Porter, para fornecer uma estrutura clara de compartilhamento da indústria de bicicletas. Além disso, análises SWOT e Sensitive foram usadas na empresa escolhida “ofo” para dissecar a situação real que estão enfrentando. Verifica-se a partir dos resultados que os riscos existentes da plataforma ofo bicycle incluem principalmente aspectos sociais, legais, financeiros e estratégicos. Portanto, é necessário construir um mecanismo de garantia de risco e lucro na perspectiva do governo e da plataforma.