Relevant bibliographies by topics / Objectification of women in advertising

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Objectification of women in advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Objectification of women in advertising"

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Vargas-Bianchi, Lizardo, and Marta Mensa. "Do you remember me? Women sexual objectification in advertising among young consumers." Young Consumers 21, no. 1 (March 21, 2020): 77–90. http://dx.doi.org/10.1108/yc-04-2019-0994.

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Purpose The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this recall effort. The question arises whether this group evokes those brands that appear in advertisements using different levels of objectification content. Design/methodology/approach The study uses a correlational design that includes two studies with different groups of subjects: an assessment of perceived female sexual objectification levels in a set of ads and a quasi-experimental study that used the assessed perceived levels of female objectification and brand name short-term recall scores of those ads, with and without the intervention of an attention distractor. Findings Results suggest that female sexual objectification content exerts a limited influence on brand name recall between participants. In addition, it is not men who remember brand names from ads using sexual objectified images, but young women. Research limitations/implications The study had an exploratory scope and used a small non-probabilistic sample. Subjects belong to a cultural context of Western world developing economy, and thus perceived female objectification may vary between different cultural settings. Results refer to graphic advertisements, though this cohort is exposed to other audiovisual content platforms. Originality/value Several studies have addressed female objectification in advertising and media, but few focused on young Latin American audiences and its impact on the recollection of advertised brands. Brand name retention and awareness is still a relevant variable that the advertising industry takes in account as one of several predictors toward buying decisions. Even less research has been made on Latin American social and cultural contexts.
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Klainberger, Sarah Agnes Thonsgaard. "The Beef Between Men and Animals." Leviathan: Interdisciplinary Journal in English, no. 6 (March 13, 2020): 128–48. http://dx.doi.org/10.7146/lev.v0i6.118865.

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Fast-food companies often rely on images objectifying women in their advertising as a way to sell their products. Following Carol J. Adams’ work on absent referents, this article argues that they rely on ideas and images objectifying animals as well. However, the use of these ideas and images is problematic because the normalization of the objectification of non-human animals and women in fast-food advertising can have consequences for both as it perpetuates animal exploitation and gender inequality. This article analyzes three examples of fast-food advertising from Arby’s, Carl’s Jr., and Burger King which arguably contribute to the normalization of the objectification of animals and women through their perpetuation of the problematic notion that eating animals is both natural and masculine. The analysis illustrates links between women and non-human animals in advertising and supports the linked oppression theory.
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Acar, Alpaslan. "Translators and Advertisers as an Accomplice in the Objectification of Women in Advertising." International Journal of English Linguistics 10, no. 2 (January 18, 2020): 51. http://dx.doi.org/10.5539/ijel.v10n2p51.

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The study was carried out to find out whether women are objectified in the source language (English) verbally and non-verbally, and evaluate and assess the advertisers and translators’ role in objectification of women in the target language (Turkish). To evaluate the objectification of women in the source and the target languages scientifically, the researcher developed a scale consisting of 16 items, which analyse any advertisement in terms of verbal and non-verbal objectification. To ensure reliability and validity, four experts’ opinion as to the items of the scale was resorted and statistical analysis was carried out before it was applied to. Magnum ice cream, Toyota, Efes Zilli Sally & Delikanlı Harry, Game of Sultans and L`Oréal Paris skin cream commercials were analysed verbally and non-verbally in two languages. The results of the study show that in both languages, women are extensively objectified and in some advertisements, the physical beauty of women was dehumanized and even reached to the border of pornography.
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Anindya, Annisa, and Defhany Defhany. "Feminisme dan Stereotip Gender dalam Iklan Produk Kecantikan." JESS (Journal of Education on Social Science) 3, no. 2 (October 31, 2019): 113. http://dx.doi.org/10.24036/jess/vol3-iss2/159.

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Submission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects.
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Afaque, Huma, and Nasreen Aslam Shah. "A Study Of Spectators Perception About The Women Objectification In Commercials Of Pakistani Electronic Media." Pakistan Journal of Applied Social Sciences 8, no. 1 (September 8, 2018): 41–58. http://dx.doi.org/10.46568/pjass.v8i1.321.

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The Western media has conducted extensive research on the objectification of women and has now become an established research field for feminist scholars. However, in Pakistan, the representation of women in television advertising and their objectification has received little attention. This research paper tries to describe the point of view of the spectators in contrast to the women objectification in TVCs. Survey research technique has been applied for the examining the views of 200 respondents of the survey and were classified based on gender. Usually, the advertisers use women as the marketing object to attract the attention of the consumers .The study reveals that women are portrayed as sex object for sexual satisfaction due to male chauvinist society. This study concludes that portrayal of women in advertisements is objectified sexually and uses women as commodity to capture the consumers. Overall evidence of female portrayal as a sex object is found in television commercials in Pakistani media and these commercials do not reflect culture and traditions of Pakistan.
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Zimmerman, Amanda, and John Dahlberg. "The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective." Journal of Advertising Research 48, no. 1 (March 2008): 71–79. http://dx.doi.org/10.2501/s0021849908080094.

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Ahmed, Khalid, Anila Tariq, and Arfan Akram. "Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements." Journal of Communication and Cultural Trends 2, no. 1 (January 5, 2021): 1–18. http://dx.doi.org/10.32350/jcct/2020/21/1128.

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This study explored the objectification of women in Pakistani advertisements of print and electronic media. The objectification and presentation of women in the advertisements of the western world has been extensively studied but this area lacks research in Pakistan. Semiotic analysis was used as the research tool in order to explore how multiple meanings and beliefs are built in a society by advertising sex. In this research, five advertisements from different Pakistani TV channels and newspapers were selected as sample. These commercials were selected because they presented women in a specific way. For analysis, Barthian semiotic analysis on two levels of significance, that is, the denotative and connotative levels, was employed. The findings of this paper revealed that advertisements in Pakistan focus on the physical appearance and depiction of women body.
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Ahmed, Khalid, Anila Tariq, and Arfan Akram. "Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements." Journal of Communication and Cultural Trends 2, no. 1 (March 31, 2020): 1–18. http://dx.doi.org/10.32350/jcct.21.01.

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This study explored the objectification of women in Pakistani advertisements of print and electronic media. The objectification and presentation of women in the advertisements of the western world has been extensively studied but this area lacks research in Pakistan. Semiotic analysis was used as the research tool in order to explore how multiple meanings and beliefs are built in a society by advertising sex. In this research, five advertisements from different Pakistani TV channels and newspapers were selected as sample. These commercials were selected because they presented women in a specific way. For analysis, Barthian semiotic analysis on two levels of significance, that is, the denotative and connotative levels, was employed. The findings of this paper revealed that advertisements in Pakistan focus on the physical appearance and depiction of women body.
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Warrich, Dr Haseeb Ur Rehman, Dr Ayesha Qamar, and Zil e. Huma. "Body-representation and sexual identity projections: A survey of advertising in print media." Journal of Peace, Development & Communication Volume 4, Issue 3 (December 30, 2020): 01–18. http://dx.doi.org/10.36968/jpdc-v04-i03-01.

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Matrimonial advertisements provide an unobtrusive site where the image, construction and perpetuation of normative heterosexuality are observed through socio-cultural discourses. The current study focuses on self-representation and gender role expectations in 550 classified matrimonial ads from two popular newspapers (The Daily Dawn, The Daily Jang) in Pakistan. Gender differences in desirable physical attributes, occupational preferences and personality traits are examined. The results revealed that gender polarization in ideal spousal occupations, and the relative variability in gender identities of women as compared to men. A strong preference for pretty and slim women is observed. Implications for the sexual objectification of women and changing gender roles in changing socioeconomic landscape of Pakistan is due to the impact of globalization.
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Vega Saldaña, Silvia, Daniel Barredo, Carmen Lasso de Vega, and Ana Merchán Clavellino. "Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation." Review of European Studies 10, no. 3 (May 15, 2018): 1. http://dx.doi.org/10.5539/res.v10n3p1.

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Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated 1520 images published in advertisements from the main Spanish high-end women's magazines (Cosmopolitan, Elle, Glamor, Telva and Vogue). The results in these publications highlight the presence of a restrictive body type for women, which imposes canons of beauty where thinness and slenderness prevail, and to which physical qualities are associated such as white ethnicity, light eyes tonalities, dark or light hair with a length between the shoulders and the chest, a palpable youth and extreme corporal perfection. And also, a pattern that characterizes women devoid of intellectual roles and arguments to purchase and sell, which is an example of symbolic power and objectification of the female body.
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Dissertations / Theses on the topic "Objectification of women in advertising"

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Rakocevic, Gabriella, and David Eliasson. "...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18753.

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The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. In this study, participants have been giving their thoughts and beliefs on this subject, which later on have been compared and analyzed in relation with existing theories. The findings of this study indicates an increased resistance to sexual advertising by the society due to the ‘#MeToo’-uprising and Time’s Up. Although, the resistance was greater among females than by males in this study. This is potentially due to the fact that women are the ones who constantly are being objectified in advertisement today, and throughout history. The practical implications of this thesis is that it could be to use for marketing firms who are engaged in advertising which contains sexual elements to better understand how ‘#MeToo’ and Time’s up have affected consumers’ view of sexual appeal in advertising. The original value of the study is new insights regarding consumers’ view of sexual appeal in advertisement as an effect of the ‘#MeToo’-uprising and the Time’s Up movement, which not have been studied before.
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Lima, Mariana Braga de. "Can deviation from standard beauty become appealing?: an age perspective." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/14589.

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When exploring new perspectives on the impact of non-idealized vs. idealized body image in advertising, studies have focused mainly on body size, i.e., thin vs. heavy (Antioco et al., 2012; Smeesters & Mandel, 2006). Age remains largely unexplored, and the vast majority of ads in the market depict young models. The purpose of this research is therefore to investigate which images in advertisements – young or mature models – are more persuasive for older women (40+ years old). In this investigation, two studies were conducted. The first part was an exploratory analysis with a qualitative approach, which in turn helped to formulate the hypothesis tested in the subsequent experiment. The results of the in-depth interviews suggested a conflict over notions of imprisonment (need to follow beauty standards) and freedom (wish to deviate). The results of the experiment showed essentially that among older consumers, ads portraying older models were as persuasive as ads portraying younger models. Limitations and future research are discussed.
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Isaksson, Elin. "Kinky sex till salu : En semiotisk analys om hur sexualiserat våld används vid framställningen av kvinnor i sex stycken reklambilder." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39198.

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Forskning visar på en lång historia av sexualisering och objektifiering av kvinnor i reklam. Vad forskning inte fokuserat på är sexualiserat våld i reklambilder. Den här studien är en sammanfogning av forskningsfälten genus och våld i reklam. Vad studien vill ta reda på är om sexualiserat våld används vid framställningen av kvinnor i reklambilderna samt den manliga blickens perspektiv. Studien använder sig av kvalitativ semiotisk analys för att undersöka om sexualiserat våld existerar i sex stycken reklambilder från tre stora modeföretag. Reklambilderna är från Calvin Klein, Diesel och Tom Ford 2016 och 2017. Det teoretiska ramverk för analysen är Hirdmans, med fleras, genusteori, Ekman och Mulveys den manliga blicken samt semiotik i form av Barthes fyra nyckelpunkter för konnotation och Goffmans kategorier om framställning av genus i reklam. Analysen visar slutsatser på att kvinnor objektifieras och sexualiseras i reklambilder och framställs som sexobjekt. Denna sexualisering och objektifiering mynnar ut i tecken på att sexualiserat våld normaliseras i samhället.
Research shows a long history of sexualization and objectification of women in advertising. What research has not focused on is sexualized violence in commercials. This study is a merger of the research fields gender and violence in advertising. The study wants to find out if sexualized violence is used in the portrayal of women in the advertising and the male gaze perspective. The study uses qualitative semiotic analysis to investigate if sexualized violence occurs in six commercials from three major fashion companies. The commercials are from Calvin Klein, Diesel and Tom Ford 2016 and 2017. The theoretical framework for the analysis is Hirdman’s, among others, gender theory, Ekman and Mulvey’s the male gaze and semiotics in the form of Barthes’ four key points for connotation and Goffman’s categories for gender advertisement. The analysis shows that women are objectified and sexualized in commercials and are illustrated as sex objects. This sexualization and objectification results in signs that sexualized violence is normalized in society.
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Marroquin, Alejandra, and Isabelle Nordén. "Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96483.

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The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. The study used a denotative and connotative analysis of the pictures. In conclusion this study showed that the analysed pictures contained a sexualised, objectified, and stereotypic way of portraying women. We found expressions that showed that looks were more important than skills and that the woman’s place was at home being good-looking. We also found the expression of that the pictures sold the feeling of desire. The desire was built on a narcissistic notion of selfimprovement and an illusion of that acquiring a product will make you beautiful, sexy, successful, and thereby desirable.
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Robinson, Shelagh Wynne. "Bodies imaged : women, self-objectification and subjectification." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38263.

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Research on the psychology of women, and women's negative embodied experiences, frequently implicates societal practices of objectification as catalysts for the internalization of objectification in women, or self-objectification. While extant models and theories provide excellent frameworks for identifying the causes, consequences and development of self-objectification in women, much detail is required before these formulations achieve their full clinical application. Information on women's immediate emotional, cognitive, and behavioural responses to objectifying social experiences would assist clinicians and clients to identify common concomitants of objectification and self-objectification, particularly those that aggregate over time into long-term negative psychological outcomes.
In the present study, hypotheses regarding women's social experiences of objectification and self-objectification were tested on 228 college-age women who completed the Objectification Response Questionnaire (ORQ; Robinson, 2001), and measures assessing Objectified Body Consciousness (OBC; McKinley & Hyde, 1996) and Self-Objectification (SOQ; Noll & Fredrickson, 1997). On the ORQ, participants report on emotional and cognitive responses, as well as behavioural responses in the form of social looking, to hypothetical scenarios depicting social experiences of objectifying gazing by a stranger. ORQ responses were unrelated to SOQ scores, but were related to OBC Self-Surveillance and Control Beliefs subscales. Interactions of OBC scores and observer characteristics of gender and attractiveness were also significantly related to ORQ scores. Results are discussed in the context of augmenting prevailing theories and models in the area of women and self-objectification, specifically in the form of clinical applications to disrupt certain social experiences of objectification and self-objectification, and facilitate behaviours, thoughts and attitudes associated with resilience, competence and subjectification.
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Slatewala, Zahabia Z. "Objectification of Women in Bollywood Item Numbers." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7948.

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Although sexual objectification is commonplace in media culture, music videos provide the most potent examples of it. The current investigation makes an important contribution to the relevant literature regarding the objectification of women in song lyrics while simultaneously broadening the content used to assess objectification. It reflects the ways of objectification of women in India by analyzing Bollywood rap and item songs. Based on objectification theory, one of the primary goals in the present study was to measure differences between visual and behavioral sexual objectification, drawing on theoretically derived indicators of sexual objectification. It also concentrated on measuring the change in the objectification patterns over the years. This was done by conducting a content analysis of 201 songs (n=201). The findings suggested that the visual objectification of women was higher than the behavioral objectification of women and that there is a shift in the common themes and the level of objectification over the decades.
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Dorland, Jeanne M. "Objectification theory examining the relation between self-objectification and flow for college-aged women athletes /." Akron, OH : University of Akron, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1163634310.

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Dissertation (Ph. D.)--University of Akron, Dept. of Psychology-Counseling Psychology, 2006.
"December, 2006." Title from electronic dissertation title page (viewed 04/29/2008) Advisor, Linda M. Subich; Committee members, Julia C. Phillips, Ronald Otterstetter, Karen R. Scheel, David M. Tokar, Janice D. Yoder; Department Chair, Paul E. Levy; Dean of the College, Ronald F. Levant; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
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Dorland, Jeanne Marie. "OBJECTIFICATION THEORY: EXAMINING THE RELATION BETWEEN SELF-OBJECTIFICATION AND FLOW FOR COLLEGE-AGED WOMEN ATHLETES." University of Akron / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=akron1163634310.

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Young, Kamuela Ann. "My body/my playground: Seeking subjectivity beyond the objectification of advertising." Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/683.

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My Body/My Playground is a theoretical and historical inquiry which firmly locates the spaces in which consumption has infiltrated much of the thinking, and in turn daily practices, of those who understand themselves to be American middle class. It is my theory that the American middle class has become so firmly entrenched in consumption that it has rendered its members objects to, rather than subjects within, its culture. My Body/My Playground narrates the historic and cultural foundation of the hegemony of consumption in an effort to understand an aspect of America's lost subjectivity. It then refocuses our attention on the marked bodies (both tattooed and pierced) of generations X and Y in an effort to locate a possible window in which the body can be employed as a vehicle toward reclaiming subject status. In the end, this text both opens the ways we might collectively read body marking and offers new ways to read personal acts of resistance in an effort toward reclaiming a sense of subjectivity without being forced to exchange it for middle class privilege.
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Wrangham, Jennifer. "Self-objectification and its clinical correlates among women." Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1178358.

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Women continue to be objectified by our society and this objectification is often internalized by women and can result in negative psychological consequences such as eating disorders and depression. One postulate of the self-objectification theory is that self-objectification can lead to a lack of internal awareness and this lack of internal awareness may mediate the relationship between self-objectification and mental health problems in women. To test this postulate, undergraduate women completed a number of self-report instruments measuring self-objectification, internal awareness, maladaptive eating behaviors, and depressive symptoms. Results indicated that internal awareness does not mediate the relationship between self-objectification and maladaptive eating behaviors or depression. However, both self-objectification and a lack of internal awareness independently explaine a significant amount of variance for the mental health variables measured. The relevance and implications of these results are discussed and future areas of research recommended.
Department of Psychological Science
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Books on the topic "Objectification of women in advertising"

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Overcoming objectification: A carnal ethics. New York: Routledge, 2011.

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Calogero, Rachel M., Stacey Tantleff-Dunn, and J. Kevin Thompson, eds. Self-objectification in women: Causes, consequences, and counteractions. Washington: American Psychological Association, 2011. http://dx.doi.org/10.1037/12304-000.

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Sexual solipsism: Philosophical essays on pornography and objectification. Oxford: Oxford University Press, 2009.

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Chatterton, Paula. Women in advertising. Derby: Derbyshire College of Higher Education, 1990.

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The centerfold syndrome: How men can overcome objectification and achieve intimacy with women. San Francisco: Jossey-Bass Publishers, 1995.

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Cullen, P. J. Noel. Women's attitudes towards advertising. Dublin: Universitry College Dublin, 1995.

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Keenan, Paula. The portrayal of women in advertising. [Derby]: Derbyshire College of Higher Education, 1986.

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Consuming angels: Advertising and Victorian women. New York: Oxford University Press, 1994.

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Knight, Christina. Mad women: A herstory of advertising. [Linköping]: Olika Publishing House, 2013.

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Roy, Abhik. Selling stereotypes: Images of women in Indian television commercials. [S.l: A. Roy], 1998.

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Book chapters on the topic "Objectification of women in advertising"

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Paasonen, Susanna, Feona Attwood, Alan McKee, John Mercer, and Clarissa Smith. "Radical feminism and the objectification of women." In Objectification, 38–55. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Gender insights: Routledge, 2020. http://dx.doi.org/10.4324/9780429244032-3.

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Robbins, Brent Dean. "The Objectification of Women and Nature." In The Medicalized Body and Anesthetic Culture, 167–80. New York: Palgrave Macmillan US, 2018. http://dx.doi.org/10.1057/978-1-349-95356-1_9.

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Roberts, Tomi-Ann. "Bleeding in Jail: Objectification, Self-Objectification, and Menstrual Injustice." In The Palgrave Handbook of Critical Menstruation Studies, 53–68. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0614-7_6.

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Abstract In this first-person recollection, Roberts describes in frank detail an expert witness in a civil rights case on behalf of former inmates subjected to a strip and body cavity search in a women's jail. As Roberts relates, the procedure was monitored by female deputies and conducted en masse, and those who were menstruating had to remove their soiled tampons or pads in front of the group and, in some cases, bleed down their legs and onto the floor. Deputies are alleged to have verbally abused the inmates during the procedure. This case, Roberts says, has opened her eyes to the ways the shame and disgust that menstruation engenders gets deployed to debase disenfranchised women. Roberts asserts that this is a uniquely misogynist form of punishment, meted out by and against bodies and minds that have been colonized by objectification and self-objectification, becoming a grotesque platform to dehumanize women who land on the wrong side of the law and who live in bodies that menstruate.
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Dickenson, Jackie. "Advertising and Beyond." In Australian Women in Advertising in the Twentieth Century, 80–92. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137514349_7.

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Tylka, Tracy L., and Casey L. Augustus-Horvath. "Fighting self-objectification in prevention and intervention contexts." In Self-objectification in women: Causes, consequences, and counteractions., 187–214. Washington: American Psychological Association, 2011. http://dx.doi.org/10.1037/12304-009.

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Goldenberg, Jamie L. "Immortal Objects: The Objectification of Women as Terror Management." In Nebraska Symposium on Motivation, 73–95. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-6959-9_4.

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Dickenson, Jackie. "Advertising: A Suitable Career?" In Australian Women in Advertising in the Twentieth Century, 10–23. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137514349_2.

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Smolak, Linda, and Sarah K. Murnen. "The sexualization of girls and women as a primary antecedent of self-objectification." In Self-objectification in women: Causes, consequences, and counteractions., 53–75. Washington: American Psychological Association, 2011. http://dx.doi.org/10.1037/12304-003.

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Goldenberg, Jamie L., and Tomi-Ann Roberts. "The Birthmark: An existential account of the objectification of women." In Self-objectification in women: Causes, consequences, and counteractions., 77–99. Washington: American Psychological Association, 2011. http://dx.doi.org/10.1037/12304-004.

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McKinley, Nita Mary. "Continuity and change in self-objectification: Taking a life-span approach to women’s experiences of objectified body consciousness." In Self-objectification in women: Causes, consequences, and counteractions., 101–15. Washington: American Psychological Association, 2011. http://dx.doi.org/10.1037/12304-005.

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Conference papers on the topic "Objectification of women in advertising"

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Wang, Yifan, and Yanrong Li. "Objectification and Self-Objectification of Women in Current Society." In 6th International Conference on Humanities and Social Science Research (ICHSSR 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200428.126.

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Ansari, Rida, Badriya Abdul Jaffar, Sadia Riaz, Manindar Jeet Kaur, and Arif Mushtaq. "Datamining to Alert the Formation of Women Objectification Stereotypes in Video Games." In 2019 Amity International Conference on Artificial Intelligence (AICAI). IEEE, 2019. http://dx.doi.org/10.1109/aicai.2019.8701256.

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Lau, Sui. "WHAT HAS OUR CULTURE TAUGHT YOUNG WOMEN?: GENDER NORMS, BODY IMAGE, SELF-OBJECTIFICATION AND WOMEN�S REACTIONS TOWARD STRANGER HARASSMENT." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b11/s2.140.

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Ahmed, Zahid, Jian Zhang, Khalid Ahmed, Muhammad Farrukh, and Muhammad Nauman Irshad. "Manipulation of Pakistani Women through Skin-whitening Advertising Discourse." In the 2019 3rd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3312662.3312705.

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Soelistyarini, Titien Diah, and Cindy Belinda Ramadhanty. "The Transformation of Women Objectification in Multimodal Literary Adaptation of Pride and Prejudice and Zombies: The Graphic Novel." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.43.

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Gromova, Tatyana Vladimirovna. "FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-403/406.

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Abstract:
Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.
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Angeliqa, Fitria. "Study of Hermeneutic Phenomenology about Capital Contestation of Women Leaders at Advertising Agencies." In Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aicosh-19.2019.12.

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Monteiro, Fatima, Carlinda Leite, and Cristina Rocha. "The engineering social role conception promoted in the engineering courses’ advertising: looking from the point of view of women." In 2021 IEEE Global Engineering Education Conference (EDUCON). IEEE, 2021. http://dx.doi.org/10.1109/educon46332.2021.9454120.

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Reports on the topic "Objectification of women in advertising"

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García-González, Aurora, and Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.

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