Log in

Relevant bibliographies by topics / Objectification of women in advertising / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Objectification of women in advertising.

Dissertations / Theses on the topic 'Objectification of women in advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Objectification of women in advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Rakocevic, Gabriella, and David Eliasson. "...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18753.

Full text

Abstract:

The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. In this study, participants have been giving their thoughts and beliefs on this subject, which later on have been compared and analyzed in relation with existing theories. The findings of this study indicates an increased resistance to sexual advertising by the society due to the ‘#MeToo’-uprising and Time’s Up. Although, the resistance was greater among females than by males in this study. This is potentially due to the fact that women are the ones who constantly are being objectified in advertisement today, and throughout history. The practical implications of this thesis is that it could be to use for marketing firms who are engaged in advertising which contains sexual elements to better understand how ‘#MeToo’ and Time’s up have affected consumers’ view of sexual appeal in advertising. The original value of the study is new insights regarding consumers’ view of sexual appeal in advertisement as an effect of the ‘#MeToo’-uprising and the Time’s Up movement, which not have been studied before.

APA, Harvard, Vancouver, ISO, and other styles

2

Lima, Mariana Braga de. "Can deviation from standard beauty become appealing?: an age perspective." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/14589.

Full text

Abstract:

Submitted by Mariana Lima (mariana.lima@fgvmail.br) on 2015-11-26T21:02:54Z No. of bitstreams: 1 Dissertação Mariana Braga de Lima Mex2014.pdf: 14412514 bytes, checksum: c1117481eece896b474e8ef644ae0f52 (MD5)
Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2015-12-07T12:00:56Z (GMT) No. of bitstreams: 1 Dissertação Mariana Braga de Lima Mex2014.pdf: 14412514 bytes, checksum: c1117481eece896b474e8ef644ae0f52 (MD5)
Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2015-12-09T18:52:34Z (GMT) No. of bitstreams: 1 Dissertação Mariana Braga de Lima Mex2014.pdf: 14412514 bytes, checksum: c1117481eece896b474e8ef644ae0f52 (MD5)
Made available in DSpace on 2015-12-09T18:52:57Z (GMT). No. of bitstreams: 1 Dissertação Mariana Braga de Lima Mex2014.pdf: 14412514 bytes, checksum: c1117481eece896b474e8ef644ae0f52 (MD5) Previous issue date: 2015-11-10
When exploring new perspectives on the impact of non-idealized vs. idealized body image in advertising, studies have focused mainly on body size, i.e., thin vs. heavy (Antioco et al., 2012; Smeesters & Mandel, 2006). Age remains largely unexplored, and the vast majority of ads in the market depict young models. The purpose of this research is therefore to investigate which images in advertisements – young or mature models – are more persuasive for older women (40+ years old). In this investigation, two studies were conducted. The first part was an exploratory analysis with a qualitative approach, which in turn helped to formulate the hypothesis tested in the subsequent experiment. The results of the in-depth interviews suggested a conflict over notions of imprisonment (need to follow beauty standards) and freedom (wish to deviate). The results of the experiment showed essentially that among older consumers, ads portraying older models were as persuasive as ads portraying younger models. Limitations and future research are discussed.

APA, Harvard, Vancouver, ISO, and other styles

3

Isaksson, Elin. "Kinky sex till salu : En semiotisk analys om hur sexualiserat våld används vid framställningen av kvinnor i sex stycken reklambilder." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39198.

Full text

Abstract:

Forskning visar på en lång historia av sexualisering och objektifiering av kvinnor i reklam. Vad forskning inte fokuserat på är sexualiserat våld i reklambilder. Den här studien är en sammanfogning av forskningsfälten genus och våld i reklam. Vad studien vill ta reda på är om sexualiserat våld används vid framställningen av kvinnor i reklambilderna samt den manliga blickens perspektiv. Studien använder sig av kvalitativ semiotisk analys för att undersöka om sexualiserat våld existerar i sex stycken reklambilder från tre stora modeföretag. Reklambilderna är från Calvin Klein, Diesel och Tom Ford 2016 och 2017. Det teoretiska ramverk för analysen är Hirdmans, med fleras, genusteori, Ekman och Mulveys den manliga blicken samt semiotik i form av Barthes fyra nyckelpunkter för konnotation och Goffmans kategorier om framställning av genus i reklam. Analysen visar slutsatser på att kvinnor objektifieras och sexualiseras i reklambilder och framställs som sexobjekt. Denna sexualisering och objektifiering mynnar ut i tecken på att sexualiserat våld normaliseras i samhället.
Research shows a long history of sexualization and objectification of women in advertising. What research has not focused on is sexualized violence in commercials. This study is a merger of the research fields gender and violence in advertising. The study wants to find out if sexualized violence is used in the portrayal of women in the advertising and the male gaze perspective. The study uses qualitative semiotic analysis to investigate if sexualized violence occurs in six commercials from three major fashion companies. The commercials are from Calvin Klein, Diesel and Tom Ford 2016 and 2017. The theoretical framework for the analysis is Hirdman’s, among others, gender theory, Ekman and Mulvey’s the male gaze and semiotics in the form of Barthes’ four key points for connotation and Goffman’s categories for gender advertisement. The analysis shows that women are objectified and sexualized in commercials and are illustrated as sex objects. This sexualization and objectification results in signs that sexualized violence is normalized in society.

APA, Harvard, Vancouver, ISO, and other styles

4

Marroquin, Alejandra, and Isabelle Nordén. "Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96483.

Full text

Abstract:

The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. The study used a denotative and connotative analysis of the pictures. In conclusion this study showed that the analysed pictures contained a sexualised, objectified, and stereotypic way of portraying women. We found expressions that showed that looks were more important than skills and that the woman’s place was at home being good-looking. We also found the expression of that the pictures sold the feeling of desire. The desire was built on a narcissistic notion of selfimprovement and an illusion of that acquiring a product will make you beautiful, sexy, successful, and thereby desirable.

APA, Harvard, Vancouver, ISO, and other styles

5

Robinson, Shelagh Wynne. "Bodies imaged : women, self-objectification and subjectification." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38263.

Full text

Abstract:

Research on the psychology of women, and women's negative embodied experiences, frequently implicates societal practices of objectification as catalysts for the internalization of objectification in women, or self-objectification. While extant models and theories provide excellent frameworks for identifying the causes, consequences and development of self-objectification in women, much detail is required before these formulations achieve their full clinical application. Information on women's immediate emotional, cognitive, and behavioural responses to objectifying social experiences would assist clinicians and clients to identify common concomitants of objectification and self-objectification, particularly those that aggregate over time into long-term negative psychological outcomes.
In the present study, hypotheses regarding women's social experiences of objectification and self-objectification were tested on 228 college-age women who completed the Objectification Response Questionnaire (ORQ; Robinson, 2001), and measures assessing Objectified Body Consciousness (OBC; McKinley & Hyde, 1996) and Self-Objectification (SOQ; Noll & Fredrickson, 1997). On the ORQ, participants report on emotional and cognitive responses, as well as behavioural responses in the form of social looking, to hypothetical scenarios depicting social experiences of objectifying gazing by a stranger. ORQ responses were unrelated to SOQ scores, but were related to OBC Self-Surveillance and Control Beliefs subscales. Interactions of OBC scores and observer characteristics of gender and attractiveness were also significantly related to ORQ scores. Results are discussed in the context of augmenting prevailing theories and models in the area of women and self-objectification, specifically in the form of clinical applications to disrupt certain social experiences of objectification and self-objectification, and facilitate behaviours, thoughts and attitudes associated with resilience, competence and subjectification.

APA, Harvard, Vancouver, ISO, and other styles

6

Slatewala, Zahabia Z. "Objectification of Women in Bollywood Item Numbers." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7948.

Full text

Abstract:

Although sexual objectification is commonplace in media culture, music videos provide the most potent examples of it. The current investigation makes an important contribution to the relevant literature regarding the objectification of women in song lyrics while simultaneously broadening the content used to assess objectification. It reflects the ways of objectification of women in India by analyzing Bollywood rap and item songs. Based on objectification theory, one of the primary goals in the present study was to measure differences between visual and behavioral sexual objectification, drawing on theoretically derived indicators of sexual objectification. It also concentrated on measuring the change in the objectification patterns over the years. This was done by conducting a content analysis of 201 songs (n=201). The findings suggested that the visual objectification of women was higher than the behavioral objectification of women and that there is a shift in the common themes and the level of objectification over the decades.

APA, Harvard, Vancouver, ISO, and other styles

7

Dorland, Jeanne M. "Objectification theory examining the relation between self-objectification and flow for college-aged women athletes /." Akron, OH : University of Akron, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1163634310.

Full text

Abstract:

Dissertation (Ph. D.)--University of Akron, Dept. of Psychology-Counseling Psychology, 2006.
"December, 2006." Title from electronic dissertation title page (viewed 04/29/2008) Advisor, Linda M. Subich; Committee members, Julia C. Phillips, Ronald Otterstetter, Karen R. Scheel, David M. Tokar, Janice D. Yoder; Department Chair, Paul E. Levy; Dean of the College, Ronald F. Levant; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

8

Dorland, Jeanne Marie. "OBJECTIFICATION THEORY: EXAMINING THE RELATION BETWEEN SELF-OBJECTIFICATION AND FLOW FOR COLLEGE-AGED WOMEN ATHLETES." University of Akron / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=akron1163634310.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Young, Kamuela Ann. "My body/my playground: Seeking subjectivity beyond the objectification of advertising." Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/683.

Full text

Abstract:

My Body/My Playground is a theoretical and historical inquiry which firmly locates the spaces in which consumption has infiltrated much of the thinking, and in turn daily practices, of those who understand themselves to be American middle class. It is my theory that the American middle class has become so firmly entrenched in consumption that it has rendered its members objects to, rather than subjects within, its culture. My Body/My Playground narrates the historic and cultural foundation of the hegemony of consumption in an effort to understand an aspect of America's lost subjectivity. It then refocuses our attention on the marked bodies (both tattooed and pierced) of generations X and Y in an effort to locate a possible window in which the body can be employed as a vehicle toward reclaiming subject status. In the end, this text both opens the ways we might collectively read body marking and offers new ways to read personal acts of resistance in an effort toward reclaiming a sense of subjectivity without being forced to exchange it for middle class privilege.

APA, Harvard, Vancouver, ISO, and other styles

10

Wrangham, Jennifer. "Self-objectification and its clinical correlates among women." Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1178358.

Full text

Abstract:

Women continue to be objectified by our society and this objectification is often internalized by women and can result in negative psychological consequences such as eating disorders and depression. One postulate of the self-objectification theory is that self-objectification can lead to a lack of internal awareness and this lack of internal awareness may mediate the relationship between self-objectification and mental health problems in women. To test this postulate, undergraduate women completed a number of self-report instruments measuring self-objectification, internal awareness, maladaptive eating behaviors, and depressive symptoms. Results indicated that internal awareness does not mediate the relationship between self-objectification and maladaptive eating behaviors or depression. However, both self-objectification and a lack of internal awareness independently explaine a significant amount of variance for the mental health variables measured. The relevance and implications of these results are discussed and future areas of research recommended.
Department of Psychological Science

APA, Harvard, Vancouver, ISO, and other styles

11

Davis, Claudia M. "The Objectification of Women in Cane." Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1386770950.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Worsdale, Rosie. "Sexual objectification : from complicity to solidarity." Thesis, University of Essex, 2017. http://repository.essex.ac.uk/21377/.

Full text

Abstract:

This thesis defends the diagnostic accuracy and political usefulness of the claim that women are complicit in their sexual objectification. Feminists have long struggled to demarcate the appropriate limits of feminist critiques of sexual objectification, particularly when it comes to objectifying practices which women both consent to and experience as empowering. These struggles, I argue, are the result of a fundamental misdiagnosis of what happens when women are sexually objectified, whereby the abstract notion of 'treating as an object' is called upon to explicate the kind of phenomena which can only be properly understood in light of a more general set of social norms of masculinity and femininity. A more accurate diagnosis of sexual objectification, I argue, is provided by Catharine MacKinnon's radical feminist theory, according to which sexually objectifying acts are manifestations of the social process through which women are made into objects of male sexual gratification. One important implication of this account is that women themselves play a role in perpetuating the norms through which sexually objectifying treatment of women is enabled: insofar as they participate in the re-constitution of the social context which facilitates their sexual objectification, they are complicit in it. Although this idea lacks intuitive appeal from a feminist perspective, I argue that understanding the nature of the contribution women make to perpetuating their objectification enables a better understanding of what practices of resistance are necessary for effectively combatting the sexual objectification of women. I defend the explanatory power of the complicity account of objectification in light of two pressing debates in contemporary feminist philosophy: the question of how women can disidentify from femininity given the strong attachments they develop to it, and the question of how feminism can continue to appeal to the motif of solidarity considering the anti-essentialist commitments of recent feminist theory.

APA, Harvard, Vancouver, ISO, and other styles

13

Kozee, Holly Beth. "A test of objectification theory with lesbian and heterosexual women." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1300199212.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Teng, Fei, and 滕飛. "Feeling deprived : sexual objectification increases women's desire for money." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/196016.

Full text

Abstract:

Sexual objectification occurs when women’s participation in the society is represented merely by their bodies and thus women are deemed as mere tools to meet other’s desires (Bartkey, 1990). Sexual objectification happens frequently in women’s daily lives through media portrayals (e.g. Harper, & Tiggemann, 2008; Harrison & Fredrickson, 2003) and interpersonal encounters (e.g. Calogero, 2004; Tiggemann, & Boundy, 2008). Sexual objectification causes many negative outcomes to women. For example, objectified women suffer from negative emotions (e.g., shame and depression; Fredrickson & Roberts, 1997; Quinn, Kallen, & Cathey, 2006), impaired intellectual performances (Fredrickson, Roberts, Noll, Quinn, & Twenge, 1998), and decreased well-being and life satisfaction (Breines, Crocker, & Garcia, 2008; Mercurio & Landry, 2008). In the present investigation, I hypothesized that sexual objectification would lead women to feel that their personal growth and development are deprived which triggers an enhanced desire for financial resources as money. Consistent with my predictions, Study One showed that women’s trait self-objectification correlated positively with their materialism orientation. In Study Two, sexual objectification was manipulated by delivering appearance-related comments to female participants; and women’s desire for money was indexed by their donation intention to a student fund. It was found that sexual objectification increased women’s desire for money by decreasing the amount of money that women were willing to donate. In Study Three, a different paradigm was adopted to induce the feeling of objectification, specifically, participants viewed pictures that depicted women in a sexually objectified way. Then participants’ sense of deprivation as well as desire for money was directly measured to test the hypothesized relationship between objectification, deprivation and money desire. The results showed that women who viewed the pictures of objectified women reported stronger money desire and this effect was mediated by the perceived deprivation of personal growth and development. Study Four replicated the findings of Study Three by using a different paradigm (i.e. recalling past experience of being objectified) to induce the feeling of being objectified and thus provided further evidences for the hypothesized effect. Finally, using the same paradigm of objectification as Study Two, Study Five further substantiated the predicted relationship between sexual objectification, perceived deprivation and women’s money desire by showing that framing objectification experiences as beneficial to women’s personal growth and development was sufficient to remove the effect of sexual objectification on women’s desire for money. The five studies consistently demonstrated that sexual objectification induces a feeling of being deprived of personal growth and development in women, which further triggers a strong desire for money in women victims. These findings were discussed in terms of their implications on understanding women’s self-perception, intrinsic and extrinsic motivations as well as general mental health and well-being.
published_or_final_version
Psychology
Doctoral
Doctor of Philosophy

APA, Harvard, Vancouver, ISO, and other styles

15

Lindner, Danielle M. "Social comparison, self-objectification, and objectification of others investigating the vicious cycle that leads to body dissatisfaction and disordered eating." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4644.

Full text

Abstract:

The purpose of this study was to test a new theoretical model that integrates self-objectification, objectification of others, and social comparison as contributors to the development and maintenance of body image disturbance and disordered eating behavior. Within the new theoretical model, self-objectification, objectification of others, and social comparison are conceptualized as a self-perpetuating cycle, rather than as processes that occur independently of one another. Four hundred fifty-nine female college students between the ages of 18 and 32 completed measures of self-objectification, objectification of others, social comparison, body shame, body dissatisfaction, and eating disorder symptomatology. Structural equation modeling with nested model comparisons was used to examine the fit of the new theoretical model relative to less complex models which contain only relationships which have received previous attention in the research literature (e.g., the relationship between self-objectification and body shame). Results indicated that the new theoretical model demonstrates good fit for the data and that the fit of this model is significantly better than the original model suggested by the literature. Hierarchical multiple regression and mediational analyses also provided support for the interplay between objectification and social comparison. Implications for clinical work as well as theory and measurement will be discussed.
ID: 030423186; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.S.)--University of Central Florida, 2010.; Includes bibliographical references (p. 104-110).
M.S.
Masters
Department of Psychology
Sciences
Clinical Psychology

APA, Harvard, Vancouver, ISO, and other styles

16

Morris, Kasey Lynn. "Differentiating Between Objectification and Animalization: Associations Between Women, Objects, and Animals." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4831.

Full text

Abstract:

While it's clear that the objectification of women is a prominent feature of Western society, it is far less clear what it actually means to be objectified. Philosophers, feminist scholars and psychologist agree that objectification involves a denial of humanity, however, the nature of this dehumanization has yet to be explained. Although existing research provides evidence that objectified women are associated both with objects and animals, no research has examined the conditions under which women are likely to be dehumanized by one form or another. Here, I propose that animalization, characterized by an association with animals, occurs when a woman is portrayed in a sexualized manner. In contrast, objectification, characterized by an association with objects, occurs when a woman is portrayed with a focus on her appearance. Two studies were designed to test this hypothesis. Study 1 found that when participants were primed with an image of a sexualized woman, they were more likely to animalistically dehumanize her (which is consistent with likening to animals). Conversely, when participants were primed with an image of a "beautified" woman, they were more likely to mechanistically dehumanize her (which is consistent with likening to objects). Study 2 attempted to make this link more directly by measuring implicit associations between women, objects, and animals as a function of the image prime, but failed to find the hypothesized result. This research provides the first empirical evidence that different portrayals of women (either sexualized or with a focus on appearance) implicate different forms of dehumanization.

APA, Harvard, Vancouver, ISO, and other styles

17

Hamilton, Emily A. "Magazines targeting young men men's objectification of and attitudes toward women /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5604.

Full text

Abstract:

Thesis (Ph. D.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 27, 2009) Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

18

Montes, de Oca Gloria Maria. "Eating disorders among Latinas : examining the applicability of objectification theory /." Connect to online resource, 2005. http://purl.fcla.edu/fcla/etd/UFE0013026.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Froemming, Maren Wright. "The Short Term Effects of Sexually Objectifying Music Lyrics: A Test and Extension of Objectification Theory." Bowling Green State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu14790752724209.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Kessler, Kelly L. "Self-Objectification, Body Image, Eating Behaviors, and Exercise Dependence among College Females." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30477/.

Full text

Abstract:

The purposes of this study were to examine the associations between (a) self-objectification, (b) body shame, (c) appearance anxiety, and (d) exercise dependence. Participants (N = 155) completed a demographic questionnaire and a survey packet including the Body Surveillance subscale and Body Shame subscale of the Objectified Body Consciousness Scale, Appearance Anxiety Scale, Eating Attitudes Test 26, and the Exercise Dependence Scale. Correlations were conducted revealing associations between self-objectification, body shame, appearance anxiety, and eating attitudes. Associations were also found between body shame and exercise dependence. Partial correlations were conducting revealing body shame and appearance anxiety mediated the relationship between self-objectification and eating attitudes. Body shame also mediated the relationship between self-objectification and exercise dependence.

APA, Harvard, Vancouver, ISO, and other styles

21

Graham, Tiffany L. "Lesbian women and eating disorder symptomatology a test and extension of objectification theory /." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0013334.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Oehlhof, Marissa Elena Wagner. "Self-Objectification among Overweight and Obese Women: An Application of Structural Equation Modeling." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1320698865.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Black, Amy N. "Objectification or liberation? : bisexual and lesbian women's experiences with physical appearance /." View online ; access limited to URI, 2006. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/fullcit/3239900.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Ehmer, Emily A. "An attitudinal study of music videos portraying violence, sex-role stereotypes, and objectification of women among young women." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390657.

Full text

Abstract:

This study investigated the relationships between young women's attitudes and exposure to violence, objectification of women, and sex-role stereotypes. The research analyzed whether or not viewing sexual content or violence in music videos affected young women's current moods or changed attitudes about sexual beliefs. Music videos were selected from cable television networks and music Web sites. Sixty-six undergraduate women at a Midwest university were exposed to six music videos with violent, sexual, or neutral content. Pretests and post-tests were used to assess any change of mood or attitude after viewing music videos. Results showed no significant change in sexual beliefs for any of the three groups. The group viewing neutral videos demonstrated a significant change in mood prior to viewing the music videos between the groups. The data suggested the method of selection of participants, use of pretests and post-tests, effects of music, and desensitization to violence and sexual content may have played a role in the outcomes of the study.
Department of Journalism

APA, Harvard, Vancouver, ISO, and other styles

25

Reil, Kate. ""Real beauty" in advertising fab or fad? : a content analysis of female images in magazine advertising /." abstract and full text PDF (free order & download UNR users only), 2006. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1438941.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Watson, Laurel B. "The Relationships Among Childhood Sexual Abuse, Self-Objectification, and Sexual Risk Behaviors in Undergraduate Women." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/cps_diss/59.

Full text

Abstract:

On a routine and daily basis, women are exposed to sexually objectifying experiences, which result in a number of harmful psychosocial outcomes (Fredrickson & Roberts, 1997). Five-hundred and forty-sex women attending a large, Southeastern university participated in this study that investigated a conceptual model of how childhood sexual abuse (CSA) contributes to sexual risk behaviors (SRBs) via self-objectification (S0). In order to assess the causal relationships among variables, measured variable path analyses were conducted in order to test two theoretical models. The following instruments were used in this investigation: the Sexual Abuse Subscale of the Childhood Trauma Questionnaire (a measure assessing experiences of childhood sexual abuse [Bernstein, Stein, Newcomb, Walker, Pogge, Ahluvia et al., 2003]); the Body Surveillance Subscale of the Objectified Body Consciousness Scale (a measure assessing self-objectification [McKinley & Hyde, 1996]); the Body Shame Subscale of the Objectified Body Consciousness Scale (a measure assessing body shame [McKinley & Hyde, 1996]); the Toronto Alexithymia Scale-20 (assesses alexithymic symptoms, or difficulty identifying, describing, and expressing one’s emotions [Bagby, Parker, & Taylor, 1994]), the Contraceptive Self-Efficacy Scale (assesses overall sexual self-efficacy, such as the ability to insist upon sexual protection [Levinson, 1986]), and the Sexual Risk Survey (assesses risky sexual practices [Turkchik & Garske, 2009]). Results revealed that the data fit the second model better than the first. Specifically, data revealed that CSA directly predicted SRBs and was not mediated via SO, but was partially mediated by alexithymia and body shame. That is, CSA predicted increased alexithymia and body shame. Increased alexithymia predicted SRBs, whereas body shame decreased SRBs. Results also revealed that alexithymia and body shame mediated the relationship between SO and SRBs. Specifically, self-objectification led to increased alexithymia and body shame, and alexithymia increased SRBs while body shame decreased SRBs. Last, results revealed that body shame fully mediated the relationship between both CSA and SO and sexual self-efficacy. Pathways were significant at the p < .05 level.

APA, Harvard, Vancouver, ISO, and other styles

27

Dirks, Danielle. ""It comes with the territory" women restaurant workers' experiences of sexual harassment and sexual objectification /." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0004961.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Hasbrouck, Whitney Neal. "Development of Disordered Eating in Undergraduate Women: a Test of the Re-conceptualized Objectification Process." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc149600/.

Full text

Abstract:

The eating disorder literature has long suggested that sociocultural experiences specific to women influence development of bulimic pathology; however, models have differed on the type of experiences that are important and what other variables interact with these experiences to lead to eating pathology. Broader sociocultural theory and objectification theory represent two such differing models, and more recently Moradi hypothesized that integrating elements from both models would provide a better picture of eating disorder development. The present study, therefore, sought to compare these three different models of bulimic pathology development to determine which one provides the best explanation for bulimic outcomes. The sample consisted of 682 undergraduate women between the ages of 18 and 24, recruited from a large southwestern university. Data were collected on-line using a series of questionnaires to measure the constructs of interest and analyzed using structural equation modeling. All three models fit the data well and explained approximately 50% of bulimic outcomes; however, the model based on Moradi’s integrated model provided the most information about the relationships between constructs within the model. The development of bulimic symptomatology appears best explained by a model that focuses on the sociocultural experience of pressures about weight and body size, but also integrates aspects of objectification theory as well. Future research, however, is needed to determine if sexually objectifying experiences, if measured differently, affect women’s development of eating pathology along with pressures.

APA, Harvard, Vancouver, ISO, and other styles

29

Ede, Alison. "Self-Objectification and Sport Participation: Do the Gendered Makeup and Competitive Level of the Team Matter?" Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc28415/.

Full text

Abstract:

The purposes of this study were to (a) investigate differences in self-objectification, self-surveillance, body shame, and flow among female athletes on all-women's and coed ultimate frisbee teams at different competitive levels, and (b) examine the objectification theory model across groups. Participants (n = 112) completed online surveys including a demographic questionnaire, trait and state versions of the Self-Objectification Questionnaire, Body Surveillance and Body Shame subscales of the Objectified Body Consciousness Scale, and the Flow State Scale. No differences in self-objectification, self-surveillance, or body shame were found, although highly competitive athletes experienced more flow than lower competitive teams. Relationships were found between self-objectification, self-surveillance, and body shame, but not for flow, partially supporting the objectification theory model.

APA, Harvard, Vancouver, ISO, and other styles

30

Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

Full text

Abstract:

The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there were both similarities and differences in the specifics, but what remained constant is the use of beautiful women to sell clothing and beauty products. The findings suggest that Thai and U.S. advertisers should apply the similiarities found in the study in their cross-cultural advertising campaigns. In addition, advertisers should be aware of differences and create advertisements that reflect attractiveness values of each culture.

APA, Harvard, Vancouver, ISO, and other styles

31

Heim, Michele A. "Differences between portrayals of women in commercials targeted to women and portrayals of women in commercials targeted to men a content analysis /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1995. http://www.kutztown.edu/library/services/remote_access.asp.

Full text

Abstract:

Thesis (M.)--Kutztown University of Pennsylvania, 1995.
Source: Masters Abstracts International, Volume: 45-06, page: 2710. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 94-97).

APA, Harvard, Vancouver, ISO, and other styles

32

DeCarlo, Sarah. "A 30-Year Trend Analysis of Male Representation and Objectification in Esquire Advertisements." Ohio University Honors Tutorial College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338736434.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Olson, Jenny G. "The effect of young women's sexual self-schemas on emotional responses to sexualized female imagery in magazine advertising." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/433.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Barry, Benjamin. "A dream we can believe in : a cross-cultural analysis of consumers' responses to models and promotional copy in fashion advertising." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610449.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Clancy, Sara Elysia. "The effects of yoga on body dissatisfaction, self-objectification, and mindfulness of the body in college women." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Dissertations/Summer2010/S_Clancy_050710.pdf.

Full text

Abstract:

Thesis (Ph. D.)--Washington State University, August 2010.
Title from PDF title page (viewed on July 29, 2010). "Department of Education Leadership and Counseling Psychology." Includes bibliographical references (p. 93-100).

APA, Harvard, Vancouver, ISO, and other styles

36

Ford, Jennifer. "Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/246.

Full text

Abstract:

This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines. The messages interpreted within the visuals of this study reveal a current slice of history in terms of gender and sexuality. In the case of this study the constructed "ideal" heteronormative view of gender, masculinity, femininity, and sexuality are what are for sale; they are the merchandise to be purchased. Women are present in the exemplar ads as an accessory to prove and support heterosexual masculinity through sex, as if to ward off any ideas that metro-sexual men may be anything but heterosexual. Though we cannot generalize beyond these five magazine ads, we can think of the exemplar ads as a small sample of contemporary culture. The narratives of these ads suggest that man continues to be the prevailing figure in terms of importance and power relative to woman, who is subordinate to man. This thesis supports prior research on women in advertising where men are more important than women, and the ads in this thesis continue to define masculinity and femininity in classic patriarchal and heterosexual terms. However, this thesis adds important critical-interpretative work through visual rhetorical analysis on advertising in men's metro-sexual magazines to a body of research that includes very little of such work.

APA, Harvard, Vancouver, ISO, and other styles

37

Arltoft, Emma. "Women as characters, players and developers : An educational perspective." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18831.

Full text

Abstract:

There is a lack of female representation in video games, and women are often ignored as characters, as players, and as developers. This thesis investigates how the University of Skövde works with gender diversity in the second game project within those categories. A content analysis was carried out, and a total of 102 documents collected from the course site were coded. It was complemented with additional information from instructor interviews and a student survey. It was found that while there is an emotional commitment to diversity from the students as well as the instructors, there is a lack of clear guidelines and resources to create more nuanced portrayals of diversity. There is significant potential for improvements and a need for a continuous effort to follow up on the content produced.

APA, Harvard, Vancouver, ISO, and other styles

38

Stephenson, Laura K. "Morphing through time an investigation into female representation in Vogue magazine advertising [ : a dissertation submitted to AUT University in partial fulfilment of the degree of Bachelor of Communication Studies (Hons)]." Click here to access this resource online, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Finn, Jennifer. "Marketing to women a content analysis of Good Housekeeping magazine advertisements from 1955 to 2005 /." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1798481041&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Roylance, Christina. "Treating Objects like Women: The Impact of Terror Management and Objectification on the Perception of Women's Faces." Thesis, North Dakota State University, 2014. https://hdl.handle.net/10365/27428.

Full text

Abstract:

According to terror management theory, humans are threatened by the awareness of death and counter this threat by investing in cultural systems that make them feel like they are more than mortal animals. Based on this proposition, it has been argued that women's bodies pose a unique existential threat, as they remind humans of their similarity to other biological organisms. However, no research thus far has examined how death awareness impacts perceptual assessments of women. The current study examined the effect of heightened death-awareness on perceptions of women's faces, utilizing face-morphing techniques that create a range of artificial-to-real faces. Results indicated that following a death-awareness induction, participants perceived artificial female faces as less artificial, but not necessarily more attractive. MS did not predict perceptions of male faces. These results suggest that existential concerns about death have an impact on perceptual assessments of women.

APA, Harvard, Vancouver, ISO, and other styles

41

Dishman, Paul Lake III. "A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women." Thesis, University of North Texas, 1992. https://digital.library.unt.edu/ark:/67531/metadc332655/.

Full text

Abstract:

A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not necessarily be positive. The measure of contributing variables to offendedness responses was proposed using various degrees of nudity in existing advertising as the primary stimuli.

APA, Harvard, Vancouver, ISO, and other styles

42

Shields, Vickie Rutledge. "Women decoding advertisements : images, ideology and reader-response research /." Connect to this title online, 1988. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1094829528.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Brandt, Jane E. Sutter Kennedy George. "Searching for satisfaction how 20something women use media to get news and advertising information /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6580.

Full text

Abstract:

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009). Thesis advisor: Professor Emeritus George Kennedy. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

44

Wang, Shan. "EMPOWERING WOMEN THROUGH ADVERTISING: A CONTENT ANALYSIS ON 'FEMVERTISING' CAMPAIGNS." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/theses/2318.

Full text

Abstract:

This study selects and content analyzes a sample of 40 femvertising videos, aims to explore what messages are delivered by the videos, and whether the campaigns actually break down the cliched ways in which media present women as the companies claim. The messages of the videos sent to viewers are qualitative content analyzed to provide a general description of the campaign videos. Women’s representations in the campaign videos are quantitively coded in terms of how women look like (i.e. physical characteristics), what age groups they are in, what traits they possess, and what roles they play in the advertisements. Also, given the fact that some parent companies promoted inconsistent images of women through its brands, and that some campaign videos produced by certain companies are controversial, this study conducts case studies on the companies that are worthy of in-depth investigations, trying to explore the marketing policies of these companies. The findings reveal that almost all the campaign videos deliver the message that girls/women are no less than boys/men. And the majority of the chosen videos show women in nontraditional roles, traits, and in non-skinny body types. However, most of the ads still present young and facial flawless women, which deserves a further discussion.

APA, Harvard, Vancouver, ISO, and other styles

45

Krawczyk, Ross. "Media that Objectify Women: The Influence on Individuals' Body Image and Perceptions of Others." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4711.

Full text

Abstract:

Past research has examined body image and eating-related outcomes of exposure to mass media. This research has generally found that such exposure is a significant risk factor for body image disturbance and disordered eating. However, a causal relationship has not yet been firmly established. Several theories, including objectification theory (Fredrickson & Roberts, 1997), have attempted to explain this relationship with some success. The current study had two primary goals. First, it was designed to further explore the potential causal relationship between mass media exposure and body image and affect disturbance. Second, it attempted to go beyond individuals' body image and explore how exposure to objectifying media influences people's judgments of others. Briefly, the results revealed that exposure to media that objectify women was related to state body image disturbance, anger, and anxiety. Gender and internalization of cultural appearance ideals frequently played an important role in these relationships. Exposure to objectifying media did not predict participants' judgments of women's competence or attractiveness. However, interesting gender differences were observed.

APA, Harvard, Vancouver, ISO, and other styles

46

Brock, Kathleen J. "Exploring evidence for a continuum of eating disturbances : self-objectification, parental attachment, and sociotropy-autonomy in college women /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9953846.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Albani, Francesca. "Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal." Connect to this document online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1122572653.

Full text

Abstract:

Thesis (M.A.)--Miami University, Dept. of Mass Communication, 2005.
Title from first page of PDF document. Document formatted into pages; contains [1], iii, 80 p. Includes bibliographical references (p. 68-80).

APA, Harvard, Vancouver, ISO, and other styles

48

Put, Ella. ""They think we're stupid" : A study of the perceptions and attitudes of young women towards the objectification and sexualisation of women in women's magazines." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37262.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Henry, Catherine Lorraine. "Sex-stereotyped role-models in television advertisements : a content analysis." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2180.

Full text

Abstract:

This study sought to provide more complete information on the relationship of male and female voice-overs to male and female role portrayals in advertisements, patterns between the use of voice-overs and the product advertised, and a comparison of findings with the results of previous research. The content of a sample of television advertisements broadcast during the summer of 1988 was examined. Voice-overs were found to be predominately male with female voice-overs occurring in just ten percent of those advertisements that used voice-over talent. It was also found that female voice-overs are more likely to be heard in household and hygiene commercials than in an advertisement for any other product. The roles portrayed by men and women in this sample remained consistent with traditional sex-stereotyped norms. The data show that women are still most frequently represented in non-salaried occupations and when represented as professionals fall into traditional accepted occupations such as nursing and caterering. The data indicate that for most of the variables the image of women portrayed in these commercials has changed little in the past ten years.

APA, Harvard, Vancouver, ISO, and other styles

50

Pentzien, Cassandra. "A Pilot Acceptance and Commitment Therapy Intervention to Reduce the Negative Effects of Sexual Objectification Among College Women." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1560020773927712.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!