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Dissertations / Theses on the topic 'Offline business'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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1

Bövik, Therese, and Lisa Pålsson. "Online going offline : Why online fashion retailers expand through an offline strategy." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-701.

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During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates an interest for further research and a curiosity of how the future within retail will develop. The purpose of this research is to understand why Swedish online fashion retailers expand through an offline strategy. An Expansion Theme Model, which emerged from the theoretical framework, is used throug

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Alexandersson, Fredrik, and Lobna Said. "Strategic integration in the Swedish nutritional online and offline market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-301344.

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The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. We selected Gröndals Apotek, Nu3 and Apotek Hjärtat as our sample, semi-structured interviews as our method and we found that given the external factors in the business environment, retaining and extending online marketing strategies could be integrated into the corpora

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3

Kämäräinen, H. L. (Henna-Leena). "Change in offline and online networks in international business:an empirical case study in clothing industry." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101749.

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This study was conducted to provide further insight to network change. Previous studies have concentrated on offline business networks, but research on online networks is still currently missing. This thesis focuses on investigating networks in emergence, internationalization and growth phases and analyzing the similarities and differences between offline and online networks during each phase. Fashion industry was selected to provide the context for this study. The study phenomenon is conducted by qualitative single-case study research methodology. Theoretical framework is based on a thorough

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Zeng, Jiayun, Xinwei Zhang, and Xiao Cheng. "Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417628.

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While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. The Theory of Planned Behavior (TPB) is adopted as the theoretical framework to give a holistic view of intention-forming. Multiple-case studies are performed in this qualitative research. We study the contents of the interviews via TPB. Fifteen Chinese consumers take part in the research as the respondents in semi-structure

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Arnell, Matilda, and Yuliya Bilinskaya. "Business opportunity creation through Social Networking Sites : A network perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179833.

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Vainio, Lundin Ida, and Sofie Lindqvist. "Vägen till omnikanal : En studie om hur företag inom detaljhandeln arbetar för att nå en enhetlig upplevelse mellan de fysiska och digitala kanalerna." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32819.

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Stora förändringar inom detaljhandeln under de senaste åren har förändrat både hur företag arbetar och hur konsumenter beter sig som följd. Digitaliseringen av samhället har resulterat i att konsumenter numera är mer uppkopplade och handlar via fler kanaler än vad de tidigare gjort. Detta har ställt krav på företagen att kunna erbjuda en sömlös köpupplevelse för sina konsumenter - något som kallas för omnikanal. Det innebär att konsumenten ska kunna kommunicera med företaget när, var och hur den vill och kräver en integration av företagets samtliga kanaler. Företag so

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Omrec, Anja, and Mathilda Marie Eriksson. "Kanalval i modebranschen : Konsumenters tillvägagångssätt vid val av handelskanal - online eller offline." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21994.

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Modebranschen har under de senaste åren genomgått en dramatisk förändring där e-handeln tar över allt mer och mer. Framtidsprognosen för fysiska butiker ser relativt dyster ut och inom en snar framtid förväntas dessa inte finnas kvar. Detta är tack vare den så kallade butiksdöden vilken innebär att e-handeln tar en allt större plats i konsumenternas val av handelskanal. Detta faktum indikerar i minskade antal köp i fysiska butiker vilket resulterar i en osäker framtid för de fysiska butikerna. Syftet med denna studie var att undersöka vid vilken kanal, online eller offline, dagens konsumenter

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Blomberg, Julia, Malin Christensson, and John Synnes. "Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48942.

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Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. A critical challenge that retailers face with the multichannel format is the concept of showrooming, where consumers visit the brick-and-mortar retailer to explore the assortment and thus utilise the services offered, but finally purchases the product online. Problem: Brick-and-mortar retailers often consider showroom

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Ye, Zhiqiu, and Xinyi Chen. "The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415002.

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With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. This paper draws on strategic experience modules and situation experience theory and proposes three influencing factors respectively according to the two situations of online and offline. Specifically, this thesis analyzes the impact of the aesthetic experie

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Aronsson, Julia, and Sofia Grape. "Samspelet mellan online och offline : En kvalitativ studie om fysiska klädbutiker i en tilltagande digitaliserad vardag." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38309.

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Teknologins utveckling har lett till ett paradigmskifte i konsumenters köpprocess. Konsumenter handlar allt mer online och idag sker all tillväxt på internet. Den traditionella butiken genomgår en förändring där e-handeln har tagit marknadsandelar från den fysiska butiken och äventyrar dess lönsamhet, samtidigt som konsumenter kräver att den finns kvar. Uppsatsens syfte är att undersöka hur företag med omnikanalstrategi inom klädbranschen arbetar med den fysiska butiken, för att förstå vilken roll den fyller i att skapa konkurrenskraft i en tilltagande digitaliserad vardag.

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Yang, Ye. "The Influential Factors of Customer Experience in O2O E-commerce : A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67372.

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Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model. Research question: What factors affect customer experience in China in the context of O2O business? Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese cust

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Doyon, Malin, and Sofia Borg. "Engagerad ”online” – konsument ”offline”? : En explorativ studie om konsumtion och kundengagemang i Livrustkammarens online brand community." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35571.

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Studien undersöker olika dimensioner av det omdiskuterade begreppet kundengagemang i ett online brand community på Facebook, i förhållande till tidigare konsumtion och köpintention “offline”. Webbaserade enkäter användes som metod för att undersöka vilka dimensioner av kundengagemang som förekommer i det studerade online brand communityt på Livrustkammarens Facebooksida. Vidare användes en korrelationsanalys för att se om det fanns ett samband mellan de olika dimensionerna av kundengagemang i förhållande till tidigare konsumtion samt köpintention. Slutligen användes logistisk regressionsanalys

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Clarqvist, Björn, Lukas Andersson, and Jaap-jan Zwart. "Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-327315.

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Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. However, overspending on offline methods can be costly and could jeopardize the financial stability of the company. Although this

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Hübinette, Oscar. "Svenska turisters förhållande till Word of Mouth budskap : En studie om svenska turisters förhållningssätt till recensioner och omdömen från tidigare resenärer både online och offline." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67194.

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Denna undersökningen söker svar på vilket förhållningssätt svenska turister har till Word of Mouth budskap som de kommer i kontakt med under köpprocessen av semesterresor. Arbetet fokuserar på det förtroendet som turisterna har för ett omdöme eller recension beroende på vem som förmedlar omdömet eller recensionen. Om opinionsbildare spelar någon väsentlig roll för svenska turister och även i vilka kommunikationskanaler som svenska turister finner eller utsätts för Word of Mouth budskap. Syfte med detta arbetet är att resultatet kan vara en hjälp för marknadsförare som riktar in sig på att attr

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Shuting, Wan. "A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34625.

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Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. In order to find new opportunities in the environment of increasingly fierce competition, traditional garment enterprises have embarked on the road of strategic transformation.This study takes a garment company DLD as the

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Winnberg, Adam, and Frida Mårtensson. "What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22350.

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Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. The present study focusses on the grocery retail industry, which is rapidly shifting towards a more online purchasing setting. There is a need for further research regarding customer experience and customer loyalty, in an online grocery setting, with the aim to identifyimportant online attributes. Previous studies on online grocery and purchasing b

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Kwon, Wi-Suk. "A model of reciprocal effects of multi-channel retailers' offline and online brand images application to multi-channel specialty apparel retailing /." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1121949288.

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Choura, Abdulrahman, and Jeb Saria Abou. "The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53383.

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Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. Customers buying activities and way of selecting the products and retailers faced different changes and developments. The online retailing sector is entitled to continuous development. The latest development was due to the Covid-19 global pandemic that came without any previous notice. The customer behaviour starts adopting the digital online ch

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Dosé, Tiffany, and Alexander Åström. "The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324789.

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Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. This study is an attempt to measure the effects of lived brand experiences on consumers’ perceived relationship with a brand, through testing an academically established brand relationship quality model onto the concept of experiential event marketing. Susan Fournier’s (2000) brand relationship quality scale was chosen as the construct to be tested in the experiential event marketing c

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Ipolitova, Ksenia, and Henna Karvinen. "Evaluating options in design process : Mapping the historical overview of prototyping tools from the 1930's to 2020's at Saab." Thesis, Linköpings universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139165.

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Karlsson, Victor. "E-commerce Diffusion in the Nordic Region." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246029.

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This paper studies the relationship between e-commerce diffusion and number of local establishments in the Nordic regions. The analysis is built upon a model which specifies an industry model with consumers search costs buying from heterogenous producers by Goldmanis et al (2010). E-commerce technology features, such as price comparison websites, have dramatically lowered consumers’ search costs in the online market. Regressions will be tested on the retail sale of three different sectors: food and tobacco, information and communication equipment, and cultural and recreation goods sectors. Th

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Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.

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Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlie

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Jönsson, Marcus, Richard Patrini, and Nicolò Sammartini. "Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354812.

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During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. The strategy of a retailer making use of both offline and online channels is called omnichannel strategy. This study investigates why online retailers are investing in physical stores and what is the impact of this decision on their customer base. The study uses a two-step research. First, a case study on the Sw

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Andersson, Sonny, and Louise Wiljander. "Hur beter du dig egentligen? : En studie om kopplingen mellan hemsidebeteende och efterföljande köp i fysisk butik." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388298.

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Dagens teknologi tillåter inte att göra kopplingar i konsumentdata mellan hemsida och den fysiska butiken. Det innebär att företag går miste om värdefull kunskap om sina kunders beteende och effekten av deras marknadsföringsåtgärder. Syftet med uppsatsen är att undersöka vilket hemsidebeteende som föregår köp i fysisk butik och hur beteendet skiljer sig jämfört med köp online. Uppsatsen syftar även till att undersöka hur hemsidebeteendet påverkar fysiska butikers konsumenters köpstorlek samt hur konsumenters köpsituation påverkar hemsidebeteendet. Studien gjordes i samarbete med ett möbel-

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Bank, Jakob. "Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231446.

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Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. Mobile technology therefore possesses the opportunity to integrate in-store experience with the online world for creating value for customers. But many retailers are struggling in their integration efforts towar

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Cirigliano, Angelo. "I negozi fisici vetrine e vittime dell’e-commerce." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/20378/.

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La rivoluzione digitale è un evento storico che sta trasformando la società in tutti i suoi aspetti. La globalizzazione, l’evoluzione tecnologica e l’accesso istantaneo ai dispositivi elettronici sono i principali fattori che hanno determinato profondi cambiamenti nel mondo del Retail e modificato sia i modelli di business della vendita al dettaglio, sia il comportamento degli acquirenti. La più promettente delle attività associate a Internet è l’E-commerce. Questo processo di cambiamento prima ha posto a dura prova le aziende, poi, pian piano, le ha uccise. Le aziende, infatti, lamentano il

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Shen, Chentao, and Yongle Wang. "Online to Offline Business Model." Thesis, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26625.

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Lin, Yen-Ling, and 林晏伶. "The Relationship Between Business Resources and Online to Offline Business Model." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/83273649143463128825.

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碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>103<br>With the rapid development of smart phones, electronic commerce cannot ignore the most important business opportunities. O2O of the integrate physical and virtual channels is a new research issue in E-Commerce Business Model. Following the practice trend, this study aims to examine different occupations in 020 Model. Therefore, the purpose of this study is to find out the entrepreneurs face the enterprise resource, the types of 020 Model effects of executive function and cooperation. This study applies case study to explore the experiences of firms which

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Chen, Kuan-Yu, and 陳冠佑. "Integrating Online to Offline Business Model into Service Design." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/08674997991328479602.

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碩士<br>大同大學<br>工業設計學系(所)<br>103<br>In recent years, with the rapid development of service industry, it is considered a fast-growing new territory. Service design is a combination of professional knowledge, tools and methods, a study involving various disciplines, as well as a new way of thinking. Because of the popularity of virtual channel, which caused the rapid development of E-commerce. In the mean time, not only did the consumption information spread rapidly, but also changed the way business operate. Thus, there is a new development in e-commerce. Business owners who only focused on virtu

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CHEN, HSIAO-WEN, and 陳孝文. "A Study of Business Strategies for Offline Travel Agencies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/54vwa8.

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碩士<br>國立高雄大學<br>運動健康與休閒學系碩士班<br>107<br>In recent years, due to the convenience and popularization of the internet, tourist information can be disseminated more rapidly and so is the price transparency. Ticketing, booking and itinerary arrangements are often accomplished through online self-service, which results in the change of consumption patterns. When tourists' demand for travel agencies declines, so does their profits. If travel agencies fail to keep up with technological advances, they will eventually face business difficulties. The purpose of this study is to investigate how offline tra

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Li, Li Cheng, and 李立晟. "Understanding Critical Success Factors Of Offline To Online Business Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2ckkq4.

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碩士<br>國立政治大學<br>資訊管理學系<br>104<br>The convenience of the Internet brings many business opportunities to various enterprises. Physical enterprises can not only reach potential customers all over the world, but they can also display many more types of products and services through the Internet to satisfy different customers’ needs. However, although more enterprises are shifting to online sales, a considerable number of companies only provide basic information and functionality rather than extensive interactive features or support for every phase of a transaction, and thus, the value-added of the

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Lee, Pin-Han, and 李品翰. "Analysis and comparison research on Online to Offline business models." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/74580097266782264894.

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碩士<br>國立臺灣大學<br>商學研究所<br>99<br>Since the upfront experience discount service appeared, everyday half- price websites have grown significantly. Everyday half- price websites provide service to the stores with small scale which strongly have advertising demand. Everyday half- price websites sells promotional product or service online with half price or even lower. For the past 2-year development, everyday half- price websites have established worldwide. The research here called this platform as “b2c” type since the websites mainly serve those stores with small scale. Generally speaking, these st

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HSU, CHING-YI, and 徐靜儀. "Offline to online business plan that integrated religious culture and entertainment experiences." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/zwv3gx.

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碩士<br>崑山科技大學<br>企業管理研究所<br>106<br>The rapid development of science and technology has brought about consumption transformation. The consumption habits of young people tend to pay attention to the entertainment experience and use emerging sales models to create topics. This micro-business plan is a medium for the offline entertainment experience. It is used as a medium for offline entertainment experience, and the model toy in the twisted egg is replaced with a wiper. Combine the smears with the religious culture to continue the meaning of the sacred rituals on the traditional rituals. Put the

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Lin, Yu-Chieh, and 林瑀婕. "The Effect of Offline Stores on Consumer’s Purchase Intention in O2O Business Models." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73323106175135154336.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>103<br>In recent years, Online to Offline (O2O) business models have attracted a lot of attention. In past studies, many scholars have studied the role of online stores or the retailing channels , and not many have focused on the effect of offline physical stores. Furthermore, previous researchers usually use the service quality, rather than consumer''s subjective feelings, to measure the performance. The purpose of this study is to investigate the effect of the physical store using the transaction costs theory and the quality of consumer experience. A

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Luu, Van-Tien, and 劉文進. "A Study on Customer Satisfaction towards Vietnam Supermarket Offline to Online Business Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/84524825022770216732.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>105<br>Today, due to the explosion of the internet and the rapid development of information technology, as a result, a new business model was born with the name O2O E-commerce (Offline-to-Online or Online-to-Offline E-commerce) which offers to customer a convenient, quick and economical shopping channel. But on the other hand, the competition to attract more customers and satisfy them seems to become more drastic. Therefore, the problem to be solved is that businesses have to figure out how to make customers more satisfied with the new platform. In addition, a

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Gaspar, Diana Rafael Lino. "Caso pedagógico: classificados online – media offline vs media online." Master's thesis, 2012. http://hdl.handle.net/10071/5969.

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O case study apresentado expõe duas vertentes, a empresarial e a académica; na primeira, descreve-se uma situação empresarial real, com uma possivel solução. Na segunda, a mesma situação pode ser resolvida através de metodologias pedagógicas. Para a realização deste case study, seleccionou-se uma empresa pertencente a um sector emergente e com um grande potencial de crescimento, no actual cenário económico – sector de e-Commerce. Actualmente existe um especial interesse nestes novos formatos de venda de produtos ou serviços via online. A forma como este sector se desenvolve no mercado e as es

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Kotzaeroglou, Aliki. "Online strategies for offline business the case of Millennials and shopping centrs (Sonae Sierra)." Master's thesis, 2016. http://hdl.handle.net/10362/17336.

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The project, conducted within a direct research internship at Sonae Sierra, aims to propose innovative digital approaches for Shopping Centres (SC) to deal successfully with millennial consumer behavior concerning digital devices and online content in relation to shopping. An online survey followed by a focus group were conducted for this purpose. Results show a demand for specific digital services created by a SC and that their perception depends highly on gender of millennials. Moreover it´s a cohort seeking for personalized content, providing emotional or functional benefit. Consequently a

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Saraiva, Pedro André Freitas. "A Escolha do Canal online e Offline nas Compras de Supermercado dos Portugueses." Master's thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/77608.

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Saraiva, Pedro André Freitas. "A Escolha do Canal online e Offline nas Compras de Supermercado dos Portugueses." Dissertação, 2014. https://repositorio-aberto.up.pt/handle/10216/77608.

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Tapadinhas, Raquel Filipa Duarte. "Customer journey: Online versus offline in fashion industry." Master's thesis, 2021. http://hdl.handle.net/10071/24940.

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Technological improvements are allowing the development of the customer experience both online and offline, and the purpose is to create a better experience. Nowadays, customers can decide to purchase products/ services in two different ways, i.e., online or offline. The online experience has been changing the way companies reach the customer, while in-store experience is the traditional way of purchasing. This study analyses the customer journey and the most important attributes when the customer wants to purchase a product and has to choose between the two channels in the fashion indu

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SINGH, CHIRANJEEV. "INTEGRATION & OPTIMIZATION MODEL FOR B2C ORGANIZATION FOR ONLINE CLICK & ORDER AND OFFLINE BRICK & MORTAL OFFLINE BRICK & MORTAR BUSINESS – CONFLICT PARAMETERS & KM MODEL DEVELOPMENT." Thesis, 2016. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17088.

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This Project aims to help Business to Consumer Organisations involved in General Trade Offline Distribution Business and Online selling through Marketplace portals to have a sustainable co-existent business model and adopting outside – in approach by putting customers at the front of their business strategy and to have a sustainable business framework. The solution has been developed through primary data collection through customer questionnaire about their preferences for Offline and Online shopping, reasons and ranking. Besides this, depth interviews were taken from offline and online

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Chang, Chia-Ping, and 張家萍. "The Trade-off among Online, Offline, and O2O Business Models : From the Perspective of Product Characteristics." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/11116363192611574237.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>103<br>The advancement of information technology has resulted in the era of Internet, and the development of electronic commerce has great prospect for our society. The electronic commerce is not only speeding up the delivery of customer information, but also changing the business model. This study is an exploratory qualitative research based on the viewpoint of "transaction behavior" and "transaction process" on Online, Offline and O2O business models to summarize and compare them. A company can choose a suitable model which fits with their product characteristics

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Yuan, Benny-H., and 袁孝平. "The Administration Analysis of Online To Offline Business Model – the Case of D Company and W Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/31079926215994836746.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>103<br>2014 September, the largest e-commerce company Alibaba Group went to IPO in US stock market. By $68 USD each share, Alibaba boosts total amount of $21.8 billion capital, claiming the record for the largest US-listed initial public offering, exceeding Amazon who was once the biggest e-commerce company in the States. The rapid development of e-commerce platform, and the maturity of the e-payment, company from every field rush to e-commerce. The brick-and-mortar business is facing huge impact. More recently, the mobile devices such as smart phone and table

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Pereira, Lucie. "A experiência online/offline do cliente e o seu impacto na lealdade: o caso da banca portuguesa." Master's thesis, 2018. https://hdl.handle.net/10216/117231.

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Pereira, Lucie. "A experiência online/offline do cliente e o seu impacto na lealdade: o caso da banca portuguesa." Dissertação, 2018. https://hdl.handle.net/10216/117231.

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WANG, BO, and 王浡. "Online to Offline Business Model Research and Market Competition Analysis:A Case Study of Chinese Retail and Service Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ne6ys5.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>103<br>Smart phones and 3G started the era of Mobile Internet, the Online to Offline is coming with it. What is the O2O business model and it’s core values? What changes will it bring to the retail industry? And how will the whole market competition structure change? These are the key issues this paper want to figure out. I will choose Chinese retail and service industry as an example, try to research the business model about O2O, and then focus on the Omni channel strategy in retail market. Besides, I will use the Strategy Group Analysis and Five Forces model to ha

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Chang, Jeng Ming, and 常正明. "The study Online to Offline application for Micro Enterprise of the commercial service industry by E-business Advisor." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85595593763711869663.

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碩士<br>國立高雄應用科技大學<br>工業工程與管理系碩士班<br>101<br>Micro-enterprises in Taiwan are major promoters that power continuous growth in Taiwan’s economy by playing a central role in both quantitative and economic development. However, when they are inadequately equipped, micro-enterprises encountering external impacts are susceptible to various crises that can induce them to withdraw from the market. Consequently, using e-business applications to obtain customer-interaction channels at reduced costs can encourage positive characteristics such as diligence and innovation, improve firm competitiveness, and fa

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Teng, Ru-Fang, and 鄧如芳. "Exploring the Business Model of Integrating Online and Offline Channels for Brand Building—An Example of Clothes goods." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/02418433396628246404.

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碩士<br>淡江大學<br>國際行銷碩士在職專班<br>104<br>This study analyzed for a single case, a clothing industry focuses how to use the own brand with few resources, designed to integrate the concept of the actual situation of marketing activities, according to Osterwalder, proposed "business model diagram (Business Model Canvas)," summed up their mutual linking elements even analyze their business model. From the case study results, although the lack of own brand from scratch to help more resources and funding, but did not limit the burden of the existing system and personnel management of the parent company,

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Ho, Yen-Hung, and 何彥宏. "The Online to Offline Business Model of Physical Stores - A Case Study on the Retail Industry in China." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/svkb95.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>105<br>Since Internet was invented in1998, it became the media to implement marketing, public activity and commercials. In additional, the new business models start to combine with internet activity. Lots of start-ups want to develop B2C or C2C e-commerce business model. In 2008, a brand new e-commerce business model combines with physical stores and online platform be proposed. O2O (Online to Offline) business integrates online platform and offline entity store. This model helps company to develop online customers and develop new market then brings online customers

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Hsieh, Pi-fang, and 謝碧芳. "A Case study of BigData Analysis to Target Marketing on the e-commerce of Online to Offline Business Model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/n3w8eg.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>102<br>The arrival of digital era as well as popularization of internet and smart mobile devices have promoted online shopping as it is easy to access product and price information. On the other hand, traditional shopping store still has its advantages such as better marketing and consumer experiences. The enterprise has branched out from virtual shopping store to the traditional channels or from traditional shopping store to the virtual channels (online to offline, O2O). This innovative service model is receiving wide attention and it is changing e-Commerce business

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