Academic literature on the topic 'Omni- and Multichannel retailing'

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Journal articles on the topic "Omni- and Multichannel retailing"

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Verhoef, Peter C., P. K. Kannan, and J. Jeffrey Inman. "From Multi-Channel Retailing to Omni-Channel Retailing." Journal of Retailing 91, no. 2 (2015): 174–81. http://dx.doi.org/10.1016/j.jretai.2015.02.005.

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Verhoef, Peter C. "Omni-channel retailing: some reflections." Journal of Strategic Marketing 29, no. 7 (2021): 608–16. http://dx.doi.org/10.1080/0965254x.2021.1892163.

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Ye, Ying, Kwok Hung Lau, and Leon Kok Yang Teo. "Drivers and barriers of omni-channel retailing in China." International Journal of Retail & Distribution Management 46, no. 7 (2018): 657–89. http://dx.doi.org/10.1108/ijrdm-04-2017-0062.

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Purpose The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business strategies during their transformations to omni-channel retailing. Design/methodology/approach This study adopts an exploratory case study approach to investigate the omni-channel retailing transformations of two well-established Chinese fashion apparel retailers. The study draws on multiple sources of evidence, comprising: interviews with eight business executives from three major operational departments; on-site observa
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Mcgoldrick, Peter J., and Natalie Collins. "Multichannel retailing: profiling the multichannel shopper." International Review of Retail, Distribution and Consumer Research 17, no. 2 (2007): 139–58. http://dx.doi.org/10.1080/09593960701189937.

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Hübner, Alexander, Andreas Holzapfel, and Heinrich Kuhn. "Distribution systems in omni-channel retailing." Business Research 9, no. 2 (2016): 255–96. http://dx.doi.org/10.1007/s40685-016-0034-7.

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Choi, Jayoung, and Jihye Park. "Multichannel retailing in Korea." International Journal of Retail & Distribution Management 34, no. 8 (2006): 577–96. http://dx.doi.org/10.1108/09590550610675912.

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Murfield, Monique, Christopher A. Boone, Paige Rutner, and Rodney Thomas. "Investigating logistics service quality in omni-channel retailing." International Journal of Physical Distribution & Logistics Management 47, no. 4 (2017): 263–96. http://dx.doi.org/10.1108/ijpdlm-06-2016-0161.

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Purpose The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment. Design/methodology/approach An empirical, survey-based approach is used to collect data from consumers about experiences with two different omni-channel retail scenarios: buy-online-pickup-in-store (BOPS), and buy-in-store-ship-direct (BSSD). Participants responded to questions regarding the LSQ, consumer satisfaction, and consumer loyalty relative to their actual experience in one of these situations. Findings Results sug
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Galipoglu, Erdem, Herbert Kotzab, Christoph Teller, Isik Özge Yumurtaci Hüseyinoglu, and Jens Pöppelbuß. "Omni-channel retailing research – state of the art and intellectual foundation." International Journal of Physical Distribution & Logistics Management 48, no. 4 (2018): 365–90. http://dx.doi.org/10.1108/ijpdlm-10-2016-0292.

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Purpose The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain management; and to reveal the intellectual foundation of omni-channel retailing research. Design/methodology/approach The paper applies a multi-method approach by conducting a content-analysis-based literature review of 70 academic papers. Based on the reference lists of these papers, the authors performed a citation and co-citation analysis based on the 34 most frequently cited papers. This analysis included m
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Jocevski, Milan, Niklas Arvidsson, Giovanni Miragliotta, Antonio Ghezzi, and Riccardo Mangiaracina. "Transitions towards omni-channel retailing strategies: a business model perspective." International Journal of Retail & Distribution Management 47, no. 2 (2019): 78–93. http://dx.doi.org/10.1108/ijrdm-08-2018-0176.

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Purpose Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon. The study is explorative in nature and aims to expand existing knowledge by using a business model (BM) perspective. Design/methodology/approach The study uses a qualitative approach. Data collection involved a questionnaire answered by 13 firms from three retail segments (i.e. fashion, consumer electronics and bookstores and media) and a group discussion with senio
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Yrjölä, Mika, Mark T. Spence, and Hannu Saarijärvi. "Omni-channel retailing: propositions, examples and solutions." International Review of Retail, Distribution and Consumer Research 28, no. 3 (2018): 259–76. http://dx.doi.org/10.1080/09593969.2018.1445657.

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Dissertations / Theses on the topic "Omni- and Multichannel retailing"

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Mansour, Ricardo, and Ronit Hoque. "How Covid-19 affected Omnichannel retailing and the use of Showrooming." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85607.

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Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. And how to adapt their omnichannel strategy when one of their channels gets affected. This is to see if a new model is viable in a post pandemic world. Methodology - The study applied a qualitative method where semi-structured interviews was held with employees and with consumers. Findings - The stores’ main pur
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Westerlund, Johanna, and Mikael Westin. "Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-359435.

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Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. Methodology - The study applied a qualitative case study where semi-structured interviews was held with employees of a firm representing the case of an exploited firm. Findings - The empirical findings suggest that showrooming may affect the exploited firm in the areas; profits, offerings, channels,
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Patten, Elena. "Conceptualizing service quality in multichannel fashion retailing." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/5173/.

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The evaluation and understanding of customers’ service quality perception has been a topic of major interest for academics and practitioners since the 1980s. Despite this intense research focus, there is a gap in understanding service quality in multichannel settings. This is surprising, since multichannel service systems have become increasingly important with the rise of E-commerce. The overall aim of this study, therefore, is to contribute to the interpretation of multichannel service quality by explaining it from the perspective of so-called ‘multichannel customers’. The study looks at int
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Staflund, Linda, and Malin Kersmark. "Omni-Channel Retailing : Blurring the lines between online and offline." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27392.

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Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. Today’s customers expect an integrated shopping experience where they can combine the different channels according to their preferences and omni-channel is a way for retailers to meet this need. Purpose The purpose of this thesis is to explore the concept of omni-channel retai
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Oueslati, Mbarek Hanene. "Integration perçue des canaux de distribution et intentions de comportements multicanal." Thesis, Montpellier 2, 2011. http://www.theses.fr/2011MON20156.

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En se basant principalement sur des études effectuées dans un contexte organisationnel, la littérature montre que l'intégration des canaux est la clef de réussite de toute expérience multicanal. Toutefois, très peu d'études se sont intéressées au point de vue du consommateur multicanal à ce sujet. Le consommateur multicanal est-il sensible aux efforts d'intégration des firmes multicanal ? Si oui, accorde-t-il la même importance à toutes les dimensions de l'intégration ? S'attend-t-il à une intégration parfaite des canaux de distribution d'une enseigne ? Pour répondre à ces questions, cette rec
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Boldt, Elin, and Gita Patel. "Impact of Omni channel in a central warehouse: An analysis of warehouse activities for an electronic retailer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27160.

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Purpose: The purpose of this study is to analyze the impact Omni channel has on the ware-house activities in a central warehouse for electronic retailers. In order to fulfill the purpose the following research questions are analyzed and answered; “What are the challenges in the warehouse activities in a central warehouse for an electronic retailer when Omni channel is utilized?” and “How can the challenges in the warehouse activities be managed in a central warehouse for an electronic retailer using Omni channel?” Methodology: The research method for this study is qualitative with an abductive
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CASTRO, RENATA SILVEIRA DE. "ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15315@1.

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A percepção de risco em compras online é apontada por diversos autores como o obstáculo para o crescimento do comércio eletrônico. O varejo pela Internet torna impossível a avaliação de atributos tangíveis pela impossibilidade de examinar fisicamente o produto. No caso de alimentos, a Internet ainda é um canal muito pouco explorado, já que as conseqüências de um produto estragado podem ser potencialmente severas, causando danos à saúde. Este estudo pretendeu, através de um levantamento em uma amostra dos clientes de uma rede de supermercados do Rio de Janeiro, comparar o risco percebido na com
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Patania, Fortunato. "The future of retailing: analysis of the context and development of the Omni-Channel strategy." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018.

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Con la presente ricerca si pone in essere uno studio sulla dimensione del business del Retail, mediante un approccio teorico al quale sono stati correlati alcuni casi aziendali. Negli ultimi anni, l’evoluzione dello spettro di abitudini del consumatore, con la rapida diffusione delle tecnologie di rete, ha richiesto alle aziende di attuare approcci e strategie nuove ed integrate per il raggiungimento del successo aziendale. L’analisi dei segmenti di clientela ha dimostrato come l’avvento di Internet abbia inevitabilmente generato impatti sia sulla vita delle persone sia sul modo di fare imp
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Gondal, Mansoor Ahmed. "Central Warehousing and Omni channel logistics strategy : A case study of baby products provider and clothing retailer." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Centre of Logistics and Supply Chain Management (CeLS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48916.

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Background: Retailing industry has been growing all around the world tremendously. We will see a remarkable change and improvement in clothing and baby products retailing industries in Sweden. Previously, companies either try to sell through traditional brick and mortar physical stores or online. But since the last decade, to become successful company in new global world, companies realize the fact that they need to combine the strategy of selling through different channels. In plain words the integration of these channels is referred as an omni-channel. Combining the different selling strateg
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Falk, Johan. "Physical Mobile Interaction in Omni-Channel Retailing : Using the customers’ smartphone to interact with smart objects in a store." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107953.

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While shopping in a retail store today the customers are often interacting with multiple sale channels when making a purchase. These channels can include in‑store terminals, the customers’ smartphone etc. This thesis looks at how physical mobile interaction can be implemented to enhance the experience when using different channels for a purchase. Physical mobile interaction is a way for a user to interact with real world objects using a mobile device. This thesis examines how some of these techniques can be used in a retail store using the customers’ own smartphone device. With todays smartpho
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Books on the topic "Omni- and Multichannel retailing"

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Winters, Amelie. Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9.

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Platt, Ramona. Selbstkongruenz im Multichannel-Retailing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-16062-3.

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Multichannel-Retailing. Springer-Verlag, 2005. http://dx.doi.org/10.1007/3-540-27646-7.

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Retailing Principles: Global, Multichannel, and Managerial Viewpoints. Bloomsbury Publishing Plc, 2013.

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Schobesberger, Andreas. Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren. VDM Verlag Dr. Mueller e.K., 2007.

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Schröder, Hendrik. Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels. Springer, 2005.

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The Multichannel Challenge Integrating Customer Experiences For Profit. Routledge, 2008.

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Weindel, Julia Katharina. Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing. Springer Gabler, 2016.

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Book chapters on the topic "Omni- and Multichannel retailing"

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Winters, Amelie. "Study 1: Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalty." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_2.

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Winters, Amelie. "Final Remarks." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_5.

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Winters, Amelie. "Study 2: Effects of Perceived Offline-Online and Online-Offline Channel Integration Services." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_3.

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Winters, Amelie. "Study 3: Importance of Marketing Instruments for Repurchase Intentions in Omni-Channel Retailing." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_4.

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Winters, Amelie. "Introduction." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_1.

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "Online Retailing and Multichannel Retailing." In Strategic Retail Management. Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6740-4_5.

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Platt, Ramona. "Bedeutung der Selbstkongruenz als kaufverhaltensrelevante Größe im Multichannel-Retailing." In Selbstkongruenz im Multichannel-Retailing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16062-3_1.

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Platt, Ramona. "Konzeptionelle Grundlagen zum Multichannel-Retailing als Bezugsrahmen der vorliegenden Arbeit." In Selbstkongruenz im Multichannel-Retailing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16062-3_2.

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Platt, Ramona. "Theoriegeleitete Modellentwicklung zur Analyse des Einflusses der Selbstkongruenz auf die Absatzkanalwahl von Multichannel-Shoppern." In Selbstkongruenz im Multichannel-Retailing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16062-3_3.

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Platt, Ramona. "Konzeption der empirischen Studien zur Überprüfung der Entstehung und Wirkung der Selbstkongruenz im Rahmen der Absatzkanalwahl von Multichannel-Shoppern." In Selbstkongruenz im Multichannel-Retailing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16062-3_4.

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Conference papers on the topic "Omni- and Multichannel retailing"

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Kuruzovich, Jason. "Online Auctions and Multichannel Retailing." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.457.

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Kondo, Kimihiko. "CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.07.02.

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Janhofer, Dustin, Benjamin Barann, Ann-Kristin Cordes, and Jörg Becker. "Mastering Omni-Channel Retailing Challenges with Industry 4.0 Concepts." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2020. http://dx.doi.org/10.24251/hicss.2020.662.

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Siawsolit, Chokdee, and Gary Gaukler. "The Value of Demand Information in Omni-Channel Grocery Retailing." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.184.

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Wang, Hsin-Wei. "HOW TO PERFORM RELATIONSHIP BONDING STRATEGY ON MULTICHANNEL RETAILING?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.09.02.

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Marchet, Gino, Marco Melacini, Sara Perotti, Monica Rasini, and Elena Tappia. "Logistics in omni-channel retailing: Modelling and analysis of three distribution configurations." In 2017 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI). IEEE, 2017. http://dx.doi.org/10.1109/soli.2017.8120963.

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Reports on the topic "Omni- and Multichannel retailing"

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Southworth, Sarah Song. Preparing Our Students for the Multichannel Retailing World. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-92.

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Chi, Ting, and Yini Chen. Omni-Channel Retailing in the Fashion Industry: A Literature Review of Empirical Evidences. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8256.

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