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Relevant bibliographies by topics / Omni- and Multichannel retailing / Dissertations / Theses

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Dissertations / Theses on the topic 'Omni- and Multichannel retailing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Mansour, Ricardo, and Ronit Hoque. "How Covid-19 affected Omnichannel retailing and the use of Showrooming." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85607.

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Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. And how to adapt their omnichannel strategy when one of their channels gets affected. This is to see if a new model is viable in a post pandemic world. Methodology - The study applied a qualitative method where semi-structured interviews was held with employees and with consumers. Findings - The stores’ main pur

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Westerlund, Johanna, and Mikael Westin. "Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-359435.

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Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. Methodology - The study applied a qualitative case study where semi-structured interviews was held with employees of a firm representing the case of an exploited firm. Findings - The empirical findings suggest that showrooming may affect the exploited firm in the areas; profits, offerings, channels,

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Patten, Elena. "Conceptualizing service quality in multichannel fashion retailing." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/5173/.

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The evaluation and understanding of customers’ service quality perception has been a topic of major interest for academics and practitioners since the 1980s. Despite this intense research focus, there is a gap in understanding service quality in multichannel settings. This is surprising, since multichannel service systems have become increasingly important with the rise of E-commerce. The overall aim of this study, therefore, is to contribute to the interpretation of multichannel service quality by explaining it from the perspective of so-called ‘multichannel customers’. The study looks at int

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Staflund, Linda, and Malin Kersmark. "Omni-Channel Retailing : Blurring the lines between online and offline." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27392.

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Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. Today’s customers expect an integrated shopping experience where they can combine the different channels according to their preferences and omni-channel is a way for retailers to meet this need. Purpose The purpose of this thesis is to explore the concept of omni-channel retai

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Oueslati, Mbarek Hanene. "Integration perçue des canaux de distribution et intentions de comportements multicanal." Thesis, Montpellier 2, 2011. http://www.theses.fr/2011MON20156.

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En se basant principalement sur des études effectuées dans un contexte organisationnel, la littérature montre que l'intégration des canaux est la clef de réussite de toute expérience multicanal. Toutefois, très peu d'études se sont intéressées au point de vue du consommateur multicanal à ce sujet. Le consommateur multicanal est-il sensible aux efforts d'intégration des firmes multicanal ? Si oui, accorde-t-il la même importance à toutes les dimensions de l'intégration ? S'attend-t-il à une intégration parfaite des canaux de distribution d'une enseigne ? Pour répondre à ces questions, cette rec

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Boldt, Elin, and Gita Patel. "Impact of Omni channel in a central warehouse: An analysis of warehouse activities for an electronic retailer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27160.

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Purpose: The purpose of this study is to analyze the impact Omni channel has on the ware-house activities in a central warehouse for electronic retailers. In order to fulfill the purpose the following research questions are analyzed and answered; “What are the challenges in the warehouse activities in a central warehouse for an electronic retailer when Omni channel is utilized?” and “How can the challenges in the warehouse activities be managed in a central warehouse for an electronic retailer using Omni channel?” Methodology: The research method for this study is qualitative with an abductive

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CASTRO, RENATA SILVEIRA DE. "ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15315@1.

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A percepção de risco em compras online é apontada por diversos autores como o obstáculo para o crescimento do comércio eletrônico. O varejo pela Internet torna impossível a avaliação de atributos tangíveis pela impossibilidade de examinar fisicamente o produto. No caso de alimentos, a Internet ainda é um canal muito pouco explorado, já que as conseqüências de um produto estragado podem ser potencialmente severas, causando danos à saúde. Este estudo pretendeu, através de um levantamento em uma amostra dos clientes de uma rede de supermercados do Rio de Janeiro, comparar o risco percebido na com

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Patania, Fortunato. "The future of retailing: analysis of the context and development of the Omni-Channel strategy." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018.

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Con la presente ricerca si pone in essere uno studio sulla dimensione del business del Retail, mediante un approccio teorico al quale sono stati correlati alcuni casi aziendali. Negli ultimi anni, l’evoluzione dello spettro di abitudini del consumatore, con la rapida diffusione delle tecnologie di rete, ha richiesto alle aziende di attuare approcci e strategie nuove ed integrate per il raggiungimento del successo aziendale. L’analisi dei segmenti di clientela ha dimostrato come l’avvento di Internet abbia inevitabilmente generato impatti sia sulla vita delle persone sia sul modo di fare imp

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Gondal, Mansoor Ahmed. "Central Warehousing and Omni channel logistics strategy : A case study of baby products provider and clothing retailer." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Centre of Logistics and Supply Chain Management (CeLS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48916.

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Background: Retailing industry has been growing all around the world tremendously. We will see a remarkable change and improvement in clothing and baby products retailing industries in Sweden. Previously, companies either try to sell through traditional brick and mortar physical stores or online. But since the last decade, to become successful company in new global world, companies realize the fact that they need to combine the strategy of selling through different channels. In plain words the integration of these channels is referred as an omni-channel. Combining the different selling strateg

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Falk, Johan. "Physical Mobile Interaction in Omni-Channel Retailing : Using the customers’ smartphone to interact with smart objects in a store." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107953.

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While shopping in a retail store today the customers are often interacting with multiple sale channels when making a purchase. These channels can include in‑store terminals, the customers’ smartphone etc. This thesis looks at how physical mobile interaction can be implemented to enhance the experience when using different channels for a purchase. Physical mobile interaction is a way for a user to interact with real world objects using a mobile device. This thesis examines how some of these techniques can be used in a retail store using the customers’ own smartphone device. With todays smartpho

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Forsberg, Swanström Emilia, and Jenny Yip. "Kombinerade försäljningskanaler : En studie om Julas beslut att avveckla sin elektroniska försäljningskanal." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-22847.

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Studien uppmärksammar det svenska företaget Jula, som vid en tidpunkt då tillväxt råder på den elektroniska marknaden, väljer att lägga ner den elektroniska försäljningskanalen, för att istället satsa på den fysiska försäljningskanalen. Forskare har de senaste decennierna fokuserat på att företag bör vara verksamma genom kombinerade försäljningskanaler, fysisk försäljning och elektronisk handel, för att nå framgång. Därmed har de inte haft fokus på att företag slutar driva kombinerade försäljningskanaler, vilket företaget Jula kan illustrera. Genom att studera företaget Jula, med hjälp av en i

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Alsomali, Afrah Yassin. "Multichannel service retailing : examining the moderating effect of customer characteristics on the relationship between channel performance satisfaction and behavioural intention." Thesis, University of Leeds, 2013. http://etheses.whiterose.ac.uk/6519/.

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The advent of multiple channel strategies motivate service providers, especially banks, to link their traditional existing channels (i.e., the service provider’s employees) to more innovative channels such as the Internet; in an attempt to increase profitability by retaining their existing customers and attracting new potential customers. The purpose of the current research is to identify factors which influence customers’ satisfaction with the performance of a service provider’s multiple channel's which might lead to desirable behavioural outcomes such as staying loyal. In particular, this st

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Binadam, Zulnasree, and Alexandra Balan. "Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers." Thesis, Jönköping University, JTH, Logistik och verksamhetsledning, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54809.

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Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. Method: A literature review was carried out in order to gain more knowledge about the topic and develop a theoretical framework, used for analyzing data. Also, a quantitative study was conducted through electronic surveys (secondary data) and website observations (primary data). The 100 retailers were large and medium OC retail

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Cho, Jung Rim. "Effect of Multichannel Retailers’ Cross-Channel Integration Practices on Consumers’ Affective and Behavioral Responses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1351182773.

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Schmiterlöw, Fredrik, Hampus Renfors, and Filip Åberg. "Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35630.

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Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. The proliferation of the technological development of Customer Relationship Management (CRM) enables banks to collect information and gain more control over its customer base. To create meaningful relationships and retain customers, niche banks reaches out through the convenience of both online and offline channels to provide their pr

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Adelin, Linda, and Alice Olsson. "Kundens kanalupplevelse : En studie om kunders upplevelse av interaktionen med detaljhandelsföretags olika kanaler." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35719.

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Digital and mobile channels has dramatically changed the retailing environment. New technologies allow companies to integrate information between different channels, in order to create a seamless and personal shopping experience for its customers. This is termed omni-channel retail strategy. In previous research it is discussed that this is the only way for retail companies to survive in the new retail environment. Previous research has focused on customer attitudes and values but not on their actual behaviour. Thus, more research is required on how customers combine different channels durin

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Lekeborn, Amanda, and Måns Lindqvist. "Multikanalförsäljning: fysisk försäljningskanal och e-handelskanal : En fröjd eller totalt missnöjd?" Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-149049.

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Bakgrund I takt med en ökad digitalisering sker handel idag inte endast i fysiska butiker. Fler och fler klädföretag använder idag e-handel som försäljningskanal för att sälja sina produkter, samtidigt som efterfrågan från konsumenter är i ständig förändring. Trycket på att tillgodose kundernas behov och skapa kundnöjdhet sätter press på företagsledningar att använda flera kanaler, känt som multikanalförsäljning. Som följd har begreppet multichannel customer management vuxit fram som lyfter vikten av att utvärdera sina kanaler för att i sin tur kunna allokera resurser till respektive kanal. Sy

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Chautard, Tiphaine. "Histoire d'une "révolution culturelle" de la distribution. De l'omni-canal à l'omni-commerce, une analyse du changement et de sa mise en récit." Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D021/document.

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L’omni-canal constitue un idéal que la plupart des distributeurs cherche à atteindre en vue de s’adapter aux nouvelles exigences du marché (i.e. évolution du comportement des consommateurs et des standards concurrentiels). Dans la lignée des recherches en marketing de la distribution, nous cherchons à comprendre comment s’opère la mutation des distributeurs multi-/cross-canal vers l’omni-canal, du point de vue organisationnel. Au-delà de l’aspect technologique (e.g. modernisation des systèmes d’information ou logistiques), nous nous interrogeons sur la dimension culturelle de la transformation

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Manß, Rico. "Cross-channel integration: A consumer and supplier perspective." HHL Leipzig Graduate School of Management, 2020. https://slub.qucosa.de/id/qucosa%3A73877.

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With the rise of the Internet and the emergence of online shopping, traditional retailing has transformed substantially. Retailers have developed multichannel strategies and, in particular, have integrated their offline channels with online channels. Such an integration of offline and online channels is associated with the concept of cross-channel integration. This cumulative dissertation aims to investigate cross-channel integration holistically from a demand point of view and a supply point of view. It consists of four independent studies embedded in an overarching introduction and conclusio

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BERN, PATRIK, and Joakim Larsen. "How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189466.

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The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. One way of retaining customers is to provide a more prominent customer experience. This study focuses on technological solutions for the food retail industry that enables the creation of this experience, more specifically self-scanning applications provided by the Swedish company Datema.The Swedish ma

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Holmberg, Julia, and Karl Forsblom. "Butiksdöden – myt eller verklighet? : En kvalitativ studie om vad den ökande e-handeln innebär för fysiska handelsplatser." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170374.

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Den fysiska handelsplatsen har länge varit kärnan inom handeln men utmanas nu av den växande e-handeln. Statistik från HUI Research och Svensk Handel visar att e-handeln i Sverige har haft en stark tillväxt de senaste åren som beräknas fortsätta öka. Men vad innebär egentligen den ökande e-handeln för fysiska handelsplatser? Genom media får vi bilden av att konsekvenserna av en ökad e-handel resulterar i en butiksdöd. En mängd forskare menar att konsekvenserna snarare är en ökad integrering av e-handel och fysisk handel. Vi genomförde tidigt en förstudie som visade att det finns en avsaknad av

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Lund, Charlotte. "The Effects of E-commerce on Retail Property Values : A study about how the growth of e-commerce affects property values in the retail real estate sector." Thesis, KTH, Fastigheter och byggande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-277028.

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With new ways of shopping, it could be assumed that not all actors within the retail sector will come out as winners. As the growth of e-commerce has been continuously rapid over many years, there is evidence for physical retailers suffering of sales losses.Behind every retailer stands a real estate owner that is reliant on the rental income ofits tenants, which could be assumed to be violated if the retailers are not resistant to the changes within the retail sector. If the income losses of the retailers are displaced to the real estate owners, it might have negative effects on the value of t

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Hurtig, Robert, and Elisabeth Forsberg. "Hallå, är någon där? : En studie om informationsnyttjande mellan handelskanaler." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24205.

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Syftet med denna studie har varit att undersöka hur företag samlar in och utnyttjar kundinformation mellan försäljningskanalerna. Men även att utreda motiven bakom att bli en multikanalåterförsäljare samt produkttypens roll i beslutet. En kvalitativ fallstudie med semistrukturerade intervjuer har tillämpats, där fyra företag och en expert deltagit. Studien har visat att information om kunden har varit värdefull och har använts emellan handelskanaler för att anpassa butikens sortimentsmix, skapa välgrundade kampanjer och styra kunder till butik. De mindre företagen, sett till omsättning, har ha

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Niemi, Denise, and Jennie Östh. "Från e-handel till butik : Hur renodlade e-handelsföretag som adderar fysiska butiker arbetar för att förmedla en enhetlig bild av varumärket." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119633.

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På senare tid har en ny trend inom multikanalförsäljning uppmärksammats, där renodlade e-handlare inser vikten av att finnas tillgängliga för kunden i flera försäljningskanaler och därför adderar en fysisk butik som försäljningskanal. Den nya trenden benämns i studien för Clicks to Bricks. När flera försäljningskanaler opererar under samma varumärke kan svårigheter uppstå i att förmedla en enhetlig bild av varumärket, vilket lyfts fram i befintlig litteratur kring multikanalförsäljning. Det finns dock inga tidigare studier som undersöker utmaningar i att förmedla en enhetlig bild av varumärket

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Zabloudilová, Pavlína. "Analýza současného stavu a trendů v distribučních cestách na německém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-196529.

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The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outline

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Elman, Ebba, and Elina Ulvsbäck. "Integration mellan försäljningskanaler : En fråga om kommunikation, ledarskap och målsättning." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-151232.

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Bakgrund E-handeln utgör idag en allt större del av den totala detaljhandeln och kunder ställer högre krav på en sömlös shoppingupplevelse. Detta kräver en viss integration mellan försäljningskanaler vilket kan mätas i begreppen multi-, cross- och omni-kanal. Syfte Syftet med studien är att undersöka integrationen mellan försäljningskanaler inom svenska klädföretag samt lokalisera de mest problematiska områdena inom integrationsarbete. Vidare är syftet att undersöka hur kommunikation, ledarskap och målsättning påverkar integrationsarbete. Metod Detta är en kvalitativ studie där det deduktiva a

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Francesca, Serravalle. "Augmented reality in retail : an analysis of this immersive technology through consumers’ and retailers’ perception." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSE3048.

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Avec l'avènement de l'internet et du processus de digitalisation, le monde du commerce de détail a connu de nombreux changements. En fait, ce processus a incité tous les secteurs à intégrer la technologie dans leurs processus de vente. Dans le commerce de détail en particulier, ce processus a permis aux mondes physique et digital de commencer à se rencontrer. Dans ce scénario, on est passé de la vente multicanale, comprise comme un ensemble d'activités où les biens sont vendus par différents canaux (en ligne et hors ligne), à une omnicanale, où les deux canaux (en ligne et hors ligne) sont int

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YE, YAN-LING, and 葉妍伶. "The study of inducting omni-channel retailing service elements." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/xc638r.

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碩士<br>德明財經科技大學<br>流通管理系<br>106<br>Nowadays, the consumption pattern of the distribution service industry is gradually integrated towards virtual channels (e-commerce platform and official website) and physical channels (physical stores) with order information, member information and consumption data. In turn, it evolves into on-line to off-line, which means consumption patterns of “online ordering, offline picking up” or “offline experience, online ordering”. This study is intended to understand the specific implementation of the omni-channel retailing service in the distribution service indu

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Ataíde, António José Melo Abreu de. "Omni-channel Luxury Retailing: exploring luxury consumers channel practices." Dissertação, 2017. https://repositorio-aberto.up.pt/handle/10216/108878.

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Ataíde, António José Melo Abreu de. "Omni-channel Luxury Retailing: exploring luxury consumers channel practices." Master's thesis, 2017. https://repositorio-aberto.up.pt/handle/10216/108878.

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Weng, Yu-Chien, and 翁瑀謙. "Research of Attractiveness to Consumers for Omni-Channel Retailing Service." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ytfs6e.

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碩士<br>國立臺灣大學<br>工業工程學研究所<br>105<br>Recently the rapid development of technology is affecting people’s life around the world. The popularity of mobile network and handheld device have gradually changed consumers’ behavior and have led retailers into the era of Omni-Channel. To increase brand visibility and touch points with consumers, retailers provide diverse services via physical store, online shop or even social media, these multiple channel formats in different purchasing phases, which customers can shop across channels, anywhere and at any time. Furthermore, retailers in Taiwan would like

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Hsiao, Pei-Wen, and 蕭佩雯. "Bricks as well as Clicks:The Categories and Strategies of Omni-Channel Retailing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/w8yst7.

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碩士<br>國立清華大學<br>科技管理研究所<br>107<br>With the emergence of novel technologies and the followed up new ways that people communicate with each other, retailers nowadays try to contact consumer through multiple touch points. Besides, due to the expansion of channels, many companies start to realize that they should pay more attention to integrate all the channels together. Therefore, the concept of retailing begins to move forward to the new approach so-called omni-channel retailing, which can be defined as a synchronized operating model that aligned all channels together for presenting a single fac

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Lu, Nien-Tsu, and 呂念祖. "The Study on the Enabler of Omni-Channel Retailing from Consumer Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/86979920338093776966.

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碩士<br>國立臺灣大學<br>商學研究所<br>104<br>With the prevelance of smart phones and mobile network as well as the technological improvement of both mobile payment and big-data analysis, it is the so-called “Omni-Channel Retailing” era. In different purchasing phases, consumers prefer to combine multiple on-line or off-line channels to finish their buying. In this case, retailers have a need to offer shopping experience in consistence among different channels. This study tends to probe retailing services that can satisfy the attributes of consumers’ demand. First, we analyze consumers’ purchasing process a

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Naujoks, Tobias. "Structural changes in online retailing and the marketing mix: An analysis considering multichannel online retailing and voice dialog interfaces." 2020. https://slub.qucosa.de/id/qucosa%3A72873.

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The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical

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Thao, Ho Thu, and 胡秋草. "A study of omni-channel retailing: the impact of omni-channel customer experience on customer satisfaction and customer loyalty in retail business." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89936812184492566582.

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Hsieh, Chun-An, and 謝濬安. "Exploring the Impulse Buying Behaviors in Omni-channel Retailing – A case study of Watsons." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/63ev88.

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碩士<br>國立臺灣大學<br>生物產業傳播暨發展學研究所<br>107<br>Global retailing giants, including Amazon, Walmart, and Alibaba, put greater emphasis on the integration of physical and digital channels to developing Omni-Channel Retailing. The omni-channel strategy aims to provide consumers with a seamless experience and services of brand. Via deep integration of offline and online services, retailers have consumers get brand consistency and great shopping experience at anytime and anywhere, preventing them from leave channels and increasing the opportunity of purchase. Retailers in Taiwan also start developing the o

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Hsieh, Fang-Ying, and 謝芳盈. "A Study of Factors Influencing the Development of Omni-Channel Retailing E-Commerce Strategy." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/41615419876819133188.

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碩士<br>銘傳大學<br>企業管理學系碩士在職專班<br>105<br>Though the development of omni-channel can provide better service quality and customer experience for physical store retailers, there is still limited studies pertaining to whether these retailers have relevant know-how or sufficient budget, what barriers they will face and how to overcome, and what kind of support Y online platform, a well-known e-commerce solution provider, can supply. Therefore, the objectives of this study are to provide concerete understandings and research insights for the above research questions through case study and personal inter

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Hendra, Christina, and 林蕭錫. "A Design of Integrated O2O (Online to Offline) Smart Retail Application to Support Omni-Channel Retailing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s4b6by.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>104<br>In this increasingly competitive world, the emergence of online business has threatened the market of offline business. Supported with the advancement of information technologies and big data analysis, online business has gained more competitive advantages as they are able to learn their costumers’ behavior better than offline business. Even so, as the customers embrace the Internet and smartphones more and more, online business can attract costumers easier than ever before. Traditional physical stores that fail to adapt to this new market characteristics will

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Chung, Yun-Chen, and 鍾昀真. "A Study of Service Quality on Omni-Channel Retailing in Taiwan：A Case Study of a Fast-Food Chain." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4gauef.

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碩士<br>國立臺灣大學<br>商學研究所<br>107<br>As technology advances, the popularity of mobile network and smart devices have gradually changed consumers’ behavior and have led retailers to a new revolution in the industry - Omni-Channel Retailing. Omni-channel retailers integrate all physical channels (offline) and digital channels (online) to offer customers unified and seamless shopping experience any time and anywhere. Most Taiwanese retailers are still in the early stages of the omni-channel development. However, a fast-food chain in Taiwan has developed the omni-channel business model most rapidly. Th

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Liu, Chih-Yun, and 劉芷芸. "How customers react to the response from the company after a data breach event in Omni-Channel retailing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m4kqeq.

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碩士<br>國立中央大學<br>資訊管理學系<br>107<br>Based on previous service failures research, we develop hypotheses regarding the effect of compensation on customer outcomes following a significant data breach and consequent service recovery effort in the omni-channel retailing context. In addition, we discuss the impact of the high and low relation quality of customers moderating in data breach event because that prior studies had found that the degree of customers’ relation quality of the company might affect customers’ post-breach reaction when they receive different compensations. Data were gathered by an

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Rosa, Martinho Iglésias. "Omni-channel retailing : is it “Order online pick-up in store” service viable in the portuguese grocery industry?" Master's thesis, 2012. http://hdl.handle.net/10400.14/12043.

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It is impossible to continue to ignore the online grocery retailing’s statistics. The services available are not capturing enough consumers turning the online channel more in a customer service strategy than in a business capable of bringing economic value to the companies that are investing on it. The “Order online pick-up in store” service addresses two important issues: convenience and time saver. Such an innovative service acts as a competitive differentiator capable of improving the all customer’s shopping experience which will be reflected on the company’s sales volume. A key point of t

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Oliveira, Sofia Isabel Barbosa de. "The Portuguese fashion consumer’s shopping orientations and channel selection in a multichannel environment." Master's thesis, 2014. http://hdl.handle.net/10071/8631.

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O aparecimento da internet mudou completamente a vida dos consumidores. Especificamente o retalho multi-canal tem possibilitado que os consumidores comprem de formas nunca antes imaginadas. Mas será que os consumidores portugueses estão a aproveitar as vantagens desta oportunidade? A utilização da internet por parte dos portugueses está ainda muito relacionada com a pesquisa de informação. Na verdade, 84% dos portugueses nunca tinha efectuado compras através da internet em 2013. Para além disso, o sector da moda é um sector muito específico. Será que os consumidores estão dispostos a abdicar

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Lin, Chia-Yu, and 林家瑜. "Usage intention toward IoT-based digital signage system in an online to offline (O2O) and omni-channel retailing environment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/74kf6c.

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碩士<br>國立臺灣海洋大學<br>運輸科學系<br>104<br>With the rapid advancement of internet of things (IoT) and mobile media technology, smart device has been popularized in recent year. The popularity of smart device drives the rapid development Mobile Commerce (M-Commerce). Consumers’ attachment of mobile devices has changed their habits and behavior. In the online-to-offline (O2O) and omni-channel retailing environment, consumers can switch among different channels with little effort. In response to the change of consumer shopping behavior toward M-Commerce, enterprises strive to develop novel interactive IoT

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Tai, Wei-Hsin, and 戴暐心. "Customer Behavioral Intention Analysis of Buy Online and Pick-up In-store Service under the Development of Omni-channel Retailing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e6h666.

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Abreu, Helena Margarida de Sousa. "The logistics role of physical stores in the e-commerce channel of an omni-channel retailer." Master's thesis, 2020. http://hdl.handle.net/10362/104022.

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This paper explores how physical stores may be integrated in the online operations of an omni-channel retailer. A literature review enabled the creation of an initial framework, which was then validated by expert interviews. It was found that savings in transportation costs may support store fulfillment, while service criteria favor the alternatives. Ultimately, the retailer’s operationalpositioning defines the most important considerations for this decision. Transportation savings also support the use of stores in the delivery of online orders, and the speed of reintegrat

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MAZANCOVÁ, Kateřina. "Analýza využití multikanálového retailingu ve vybraném maloobchodním subjektu." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-79753.

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The aim of this thesis was to analyze the use of multichannel retailing in Globus hypermarket in České Budějovice. Dispensation was done according to Levy and Weitz (2009) into three main channels {--} retail store, catalogue and the internet which were supplemented by some components of the communication mix. On the basis of the case studies and marketing situation analysis of Globus hypermarket in České Budějovice some measures were proposed to improve the competitive position of this company by the use of multichannel retailing. Partial proposals were devided by particular channels. One of

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Saravanan, Raja. "Is traditional retail moving to e-commerce in the field of the fashion industry in India?" Master's thesis, 2019. http://hdl.handle.net/10400.8/4623.

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The main aim of this dissertation is to discover whether consumers feel that e-commerce provides superior performance and technology facilities than traditional retail from the perspective of Indian consumers, and to assess the importance of Omni-channel concepts and operations in the fashion industry. The fashion industry is one of the foremost business segments in India. Currently, the fashion industry is overcoming with new technology and innovation in their business. In the 1990s e-commerce was introduced saw the potential possibilities of innovation, and the new concepts which made the co

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Holzinger, Kerstin. "An empirical analysis of multichannel shopping for grocery products : the effects of personality traits across online and offline channel usage." Master's thesis, 2016. http://hdl.handle.net/10400.14/22005.

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Over the last years, the routes-to-market have increased with innovative new ways of reaching the end-consumer. In the UK, the grocery landscape has experienced a particularly strong proliferation of channels, resulting in the new phenomenon of multichannel shopping. It is imperative for managers to understand what drives shoppers’ channel choice in order to effectively design channel structures. This dissertation investigates the influence of personality traits onto channel choice across the shopping stages of information search, purchase and delivery. The studied personality traits are vari

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Santos, António Luís Romano dos. "How to attract and retain the Millennial generation : El Corte Inglés Portugal case study." Master's thesis, 2017. http://hdl.handle.net/10400.14/22040.

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Through the analysis of the Millennial challenge of El Corte Inglés, this thesis delivers an overall perspective of the Portuguese retail market under marketing topics such as targeting, positioning, marketing mix, consumer behaviour, brand equity and retailing. El Corte Inglés is one of the biggest department stores’ group in the world and operates in Portugal since 2001. Running a strategy of renewal and continuous improvement of their commercial offer, where quality, service and assurance are determinant for the success of the company, one of their goals is attracting and retaining th

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Behme, Katharina. "Cross-channel retail services as a remedy for retailer switching?: An investigation of retailer switching and potential of cross-channel retail services." 2019. https://slub.qucosa.de/id/qucosa%3A38583.

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This cumulative dissertation consists of four papers that investigate retailer switching and identify potential and threat of cross-channel retail services (CCRS) for retail businesses. The first, conceptual paper compares different theories and models of retail quality. It derives the concept of retailer aspects as a framework to measure retailer quality and further discusses how CCRS can serve as a tool to enhance those retailer aspects. The second paper discusses results from a consumer panel survey and quantifies the influence of satisfaction with retailer aspects on retailer switching dur

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