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Journal articles on the topic 'Omni- and Multichannel retailing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Verhoef, Peter C., P. K. Kannan, and J. Jeffrey Inman. "From Multi-Channel Retailing to Omni-Channel Retailing." Journal of Retailing 91, no. 2 (2015): 174–81. http://dx.doi.org/10.1016/j.jretai.2015.02.005.

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2

Verhoef, Peter C. "Omni-channel retailing: some reflections." Journal of Strategic Marketing 29, no. 7 (2021): 608–16. http://dx.doi.org/10.1080/0965254x.2021.1892163.

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3

Ye, Ying, Kwok Hung Lau, and Leon Kok Yang Teo. "Drivers and barriers of omni-channel retailing in China." International Journal of Retail & Distribution Management 46, no. 7 (2018): 657–89. http://dx.doi.org/10.1108/ijrdm-04-2017-0062.

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Purpose The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business strategies during their transformations to omni-channel retailing. Design/methodology/approach This study adopts an exploratory case study approach to investigate the omni-channel retailing transformations of two well-established Chinese fashion apparel retailers. The study draws on multiple sources of evidence, comprising: interviews with eight business executives from three major operational departments; on-site observa

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4

Mcgoldrick, Peter J., and Natalie Collins. "Multichannel retailing: profiling the multichannel shopper." International Review of Retail, Distribution and Consumer Research 17, no. 2 (2007): 139–58. http://dx.doi.org/10.1080/09593960701189937.

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5

Hübner, Alexander, Andreas Holzapfel, and Heinrich Kuhn. "Distribution systems in omni-channel retailing." Business Research 9, no. 2 (2016): 255–96. http://dx.doi.org/10.1007/s40685-016-0034-7.

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6

Choi, Jayoung, and Jihye Park. "Multichannel retailing in Korea." International Journal of Retail & Distribution Management 34, no. 8 (2006): 577–96. http://dx.doi.org/10.1108/09590550610675912.

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7

Murfield, Monique, Christopher A. Boone, Paige Rutner, and Rodney Thomas. "Investigating logistics service quality in omni-channel retailing." International Journal of Physical Distribution & Logistics Management 47, no. 4 (2017): 263–96. http://dx.doi.org/10.1108/ijpdlm-06-2016-0161.

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Purpose The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment. Design/methodology/approach An empirical, survey-based approach is used to collect data from consumers about experiences with two different omni-channel retail scenarios: buy-online-pickup-in-store (BOPS), and buy-in-store-ship-direct (BSSD). Participants responded to questions regarding the LSQ, consumer satisfaction, and consumer loyalty relative to their actual experience in one of these situations. Findings Results sug

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Galipoglu, Erdem, Herbert Kotzab, Christoph Teller, Isik Özge Yumurtaci Hüseyinoglu, and Jens Pöppelbuß. "Omni-channel retailing research – state of the art and intellectual foundation." International Journal of Physical Distribution & Logistics Management 48, no. 4 (2018): 365–90. http://dx.doi.org/10.1108/ijpdlm-10-2016-0292.

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Purpose The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain management; and to reveal the intellectual foundation of omni-channel retailing research. Design/methodology/approach The paper applies a multi-method approach by conducting a content-analysis-based literature review of 70 academic papers. Based on the reference lists of these papers, the authors performed a citation and co-citation analysis based on the 34 most frequently cited papers. This analysis included m

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Jocevski, Milan, Niklas Arvidsson, Giovanni Miragliotta, Antonio Ghezzi, and Riccardo Mangiaracina. "Transitions towards omni-channel retailing strategies: a business model perspective." International Journal of Retail & Distribution Management 47, no. 2 (2019): 78–93. http://dx.doi.org/10.1108/ijrdm-08-2018-0176.

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Purpose Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon. The study is explorative in nature and aims to expand existing knowledge by using a business model (BM) perspective. Design/methodology/approach The study uses a qualitative approach. Data collection involved a questionnaire answered by 13 firms from three retail segments (i.e. fashion, consumer electronics and bookstores and media) and a group discussion with senio

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Yrjölä, Mika, Mark T. Spence, and Hannu Saarijärvi. "Omni-channel retailing: propositions, examples and solutions." International Review of Retail, Distribution and Consumer Research 28, no. 3 (2018): 259–76. http://dx.doi.org/10.1080/09593969.2018.1445657.

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11

Artusi, Federico, Emilio Bellini, Claudio Dell’Era, and Roberto Verganti. "Designing an Omni-Experience to Save Retailing." Research-Technology Management 63, no. 3 (2020): 24–32. http://dx.doi.org/10.1080/08956308.2020.1733886.

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12

Sánchez-Pérez, Manuel, Antonia Estrella-Ramón, Cristina Segovia-López, and María B. Marín-Carrillo. "Multichannel Retailing and Consumer Behaviour." International Journal of Applied Behavioral Economics 3, no. 4 (2014): 17–39. http://dx.doi.org/10.4018/ijabe.2014100102.

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This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multichannel strategy by retailers and channels participants. Following MCMD framework, we analyse the consumer behaviours linked to this kind of strategy in order to deeply understand the factors which affect consumer choice decisions related to channels. Alternative channels to brick and mortar retail cha

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13

Kuruzovich, Jason, and Hila Etzion. "Online Auctions and Multichannel Retailing." Management Science 64, no. 6 (2018): 2734–53. http://dx.doi.org/10.1287/mnsc.2017.2732.

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14

Schröder, Hendrik, and Gabriele Schettgen. "Kundenbezogene Erfolgsrechnung im Multichannel Retailing." Controlling 16, no. 7 (2004): 377–84. http://dx.doi.org/10.15358/0935-0381-2004-7-377.

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15

Zhang, Jie, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz. "Crafting Integrated Multichannel Retailing Strategies." Journal of Interactive Marketing 24, no. 2 (2010): 168–80. http://dx.doi.org/10.1016/j.intmar.2010.02.002.

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16

Kembro, Joakim Hans, and Andreas Norrman. "Warehouse configuration in omni-channel retailing: a multiple case study." International Journal of Physical Distribution & Logistics Management 50, no. 5 (2019): 509–33. http://dx.doi.org/10.1108/ijpdlm-01-2019-0034.

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Purpose The purpose of this study is to explore warehouse configuration in omni-channel retailing. Design/methodology/approach A multiple case study is conducted with six large omni-channel retailers from three different sectors. Findings The study shows an increase in the number, variation and frequency of flows passing through omni-channel warehouses. Along with an increased variety of stock keeping units (including singles vs multipacks), there is an increase in the complexity of planning and coordination of order fulfillment. Retailers test a mix of different solutions for storage and pick

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17

Beck, Norbert, and David Rygl. "Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing." Journal of Retailing and Consumer Services 27 (November 2015): 170–78. http://dx.doi.org/10.1016/j.jretconser.2015.08.001.

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18

Lee, Stacy H., and Sojin Jung. "Fashion consumers’ channel-hopping profiles by psychographics and demographics." International Journal of Market Research 62, no. 5 (2019): 615–32. http://dx.doi.org/10.1177/1470785318821854.

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Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on consumers’ channel usage during the entire shopping trip and how each group differs in terms of shopping values, shopping behaviors, perceived benefits, and risks. Using a total of 264 US nationwide consumer responses, we identified four consumer groups that have distinctive channel-hopping patterns; hyperconnected shoppers, traditional s

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19

Sorkun, Metehan Feridun, Işık Özge Yumurtacı Hüseyinoğlu, and Gülmüş Börühan. "Omni-channel capability and customer satisfaction: mediating roles of flexibility and operational logistics service quality." International Journal of Retail & Distribution Management 48, no. 6 (2020): 629–48. http://dx.doi.org/10.1108/ijrdm-07-2019-0235.

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PurposeThis study aims to reveal how omni-channel capability leads to customer satisfaction by examining the mediating roles of flexibility and operational logistics service quality (LSQ).Design/methodology/approachConsumers who had previously shopped from any particular retailer's both online and physical stores were surveyed to collect data on research constructs. Structural equation modelling and bootstrapping were employed to test research hypotheses.FindingsThis study shows the double mediation of flexibility and operational LSQ in the effect of omni-channel capability on customer satisfa

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20

Yumurtacı Hüseyinoğlu, Işık Özge, Erdem Galipoğlu, and Herbert Kotzab. "Social, local and mobile commerce practices in omni-channel retailing." International Journal of Retail & Distribution Management 45, no. 7/8 (2017): 711–29. http://dx.doi.org/10.1108/ijrdm-09-2016-0151.

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Purpose The purpose of this paper is to evaluate how retailing companies use social media, local and mobile commerce in their omni-channel management strategy. This approach, also known as SO-LO-MO, encompasses customer touchpoints that offer numerous available channels to consumers. The paper provides insights from 16 retailers in two countries, thus showing geographical differences in the SO-LO-MO as well as differences depending on product segments. Design/methodology/approach In order to analyse how retailing companies implement SO-LO-MO, a conceptual framework including 48 SO-LO-MO activi

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21

Yrjölä, Mika, Hannu Saarijärvi, and Henrietta Nummela. "The value propositions of multi-, cross-, and omni-channel retailing." International Journal of Retail & Distribution Management 46, no. 11/12 (2018): 1133–52. http://dx.doi.org/10.1108/ijrdm-08-2017-0167.

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Purpose This study examines how retailers leverage multiple-channel strategies in relation to their customer value propositions (CVPs). More specifically, the purpose of this paper is to identify and analyze how multi-, cross- and omni-channel CVPs differ in terms of how they create value and which types of shopping motivations they aim to satisfy. Design/methodology/approach This conceptual paper presents and synthesizes three theoretical discussions pertaining to consumer shopping motivations, CVPs and multiple-channel retailing strategies into a tentative conceptual framework. Nine case exa

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22

Wu, Jianghua, Chenchen Zhao, Xinghao Yan, and Lifei Wang. "An Integrated Randomized Pricing Strategy for Omni-Channel Retailing." International Journal of Electronic Commerce 24, no. 3 (2020): 391–418. http://dx.doi.org/10.1080/10864415.2020.1767434.

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23

Abdulkader, M. M. S., Yuvraj Gajpal, and Tarek Y. ElMekkawy. "Vehicle routing problem in omni-channel retailing distribution systems." International Journal of Production Economics 196 (February 2018): 43–55. http://dx.doi.org/10.1016/j.ijpe.2017.11.011.

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24

Chopra, Sunil. "How omni-channel can be the future of retailing." DECISION 43, no. 2 (2015): 135–44. http://dx.doi.org/10.1007/s40622-015-0118-9.

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25

Zhao, WenYu, and Nianqi Deng. "Examining the Channel Choice of Experience-Oriented Customers in Omni-Channel Retailing." International Journal of Information Systems in the Service Sector 12, no. 1 (2020): 16–27. http://dx.doi.org/10.4018/ijisss.2020010102.

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In omni-channel retailing, this article draws on the theory of customer experience to research channel choice when consumers stay at different shopping stages. Through theoretical analysis, the customer experience was divided into three dimensions, functional, emotional, and seamless experience, and channel was divided into online and offline channel. Used survey to collect 266 valid questionnaires, and multiple linear regression and Probit model was employed to test the hypotheses. The results show that product type and shopping stage can influence the consumers' purchase decision and channel

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26

Mosquera, Ana, Cristina Olarte Pascual, and Emma Juaneda Ayensa. "Understanding the customer experience in the age of omni-channel shopping." Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15, no. 2 (2017): 92–114. http://dx.doi.org/10.7195/ri14.v15i2.1070.

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Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems. Omni-channel marketing refers to the brand strategy which integrate all channels available to create a seamless shopping experience that increase convenience and engagement during the customer journey. The aim of this study is to provide an overview of the state of the art of this phenomenon. Its main contributions are fourfold. First, it reduces the fuzziness of the term omni-channel, clearly demarcating the concepts of

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27

Li, Huan, Lara Lobschat, and Peter C. Verhoef. "Multichannel Retailing: A Review and Research Agenda." Foundations and Trends® in Marketing 12, no. 1 (2018): 1–79. http://dx.doi.org/10.1561/1700000059.

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28

Frasquet, Marta, Marco Ieva, and Cristina Ziliani. "Understanding complaint channel usage in multichannel retailing." Journal of Retailing and Consumer Services 47 (March 2019): 94–103. http://dx.doi.org/10.1016/j.jretconser.2018.11.007.

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29

Park, Jihye, and Jungkun Park. "Multichannel Retailing Potential for University-Licensed Apparel." Clothing and Textiles Research Journal 25, no. 1 (2007): 58–73. http://dx.doi.org/10.1177/0887302x06296867.

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30

Stojkovic, Dragan, Stipe Lovreta, and Zoran Bogetic. "Multichannel strategy - the dominant approach in modern retailing." Ekonomski anali 61, no. 209 (2016): 105–27. http://dx.doi.org/10.2298/eka1609105s.

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The purpose of this paper is to thoroughly analyse the concept of multichannel strategy, focussing on retail, to enable the academic community and marketers to better understand its advantages and disadvantages. This paper presents a comprehensive literature review and financial data analysis. The authors have analysed the financial data of 88 retail companies in the 2007 to 2014 period, and have proven that the importance of multichannel strategy has grown with the emergence of e-commerce. The main hypothesis is that the multichannel concept dominates modern marketing channels because it is w

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31

Ravi, V. V. Kumar, and Babu Vimal. "Transitioning from multichannel retailing (MCR) to omnichannel retailing (OCR)-A conceptual model." Asian Journal of Multidimensional Research (AJMR) 8, no. 5 (2019): 238. http://dx.doi.org/10.5958/2278-4853.2019.00195.2.

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32

Zhang, Chong, and Mingchuan You. "Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts." International Journal of Information Systems and Supply Chain Management 13, no. 4 (2020): 47–67. http://dx.doi.org/10.4018/ijisscm.2020100103.

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With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both t

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33

Nguyen, Hai Ninh, and Thanh Ha Thi Le. "Empirical Investigation of Omni-channel Customer Behavior: Multiple Mediation Effects of Website and Mobile Interactivity." Asian Journal of Social Sciences and Management Studies 8, no. 3 (2021): 69–76. http://dx.doi.org/10.20448/journal.500.2021.83.69.76.

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While existing retail research has focused on retail channels in isolation from a single or multi-channel retailing perspective, there is a need to investigate shopping behavioral intention from an omni-channel and customer-centric retailing perspective. The main of this study is to analyze the customer omni-channel behavior under multiple mediating effects of website and mobile interactivity. Data collected from valid 287 respondents via both online and paper form. Partial least squares structural equation modeling (PLS-SEM) and Smart-PLS software have been used to test proposed hypotheses. T

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34

Patten, Elena, Wilson Ozuem, and Kerry Howell. "Service quality in multichannel fashion retailing: an exploratory study." Information Technology & People 33, no. 4 (2020): 1327–56. http://dx.doi.org/10.1108/itp-11-2018-0518.

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Purpose Consumer purchasing behaviour has changed substantially in the light of recent developments in E-commerce. So-called “multichannel customers” tend to switch retail channels during the purchasing process. In order to address changing consumer behaviour, multichannel fashion retailing companies must continue to learn how to provide excellent service to such customers. The purpose of this paper is to contribute to the interpretation of multichannel service quality by explaining it from the perspective of the so-called “multichannel customers”. Design/methodology/approach Drawing on social

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35

Song, Guang, Shaohua Song, and Luoyi Sun. "Supply chain integration in omni-channel retailing: a logistics perspective." International Journal of Logistics Management 30, no. 2 (2019): 527–48. http://dx.doi.org/10.1108/ijlm-12-2017-0349.

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Purpose The purpose of this paper is to apply resource-based theory to identify the relationships between logistics integration capability, supply chain integration (SCI), and performance in the context of omni-channel retailing (OCR). Design/methodology/approach An empirical study was conducted based on a mixed methodology that integrates survey research and focus group. In total, 243 retailers in China have been surveyed to examine the hypotheses of the proposed conceptual model, and focus group discussion has been applied to interpret the results and identify the critical concerns on the im

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Li, Yiming, Gang Li, Giri Kumar Tayi, and T. C. E. Cheng. "Omni-channel retailing: Do offline retailers benefit from online reviews?" International Journal of Production Economics 218 (December 2019): 43–61. http://dx.doi.org/10.1016/j.ijpe.2019.05.002.

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37

Pereira, Marina Meireles, and Enzo Morosini Frazzon. "Towards a Predictive Approach for Omni-channel Retailing Supply Chains." IFAC-PapersOnLine 52, no. 13 (2019): 844–50. http://dx.doi.org/10.1016/j.ifacol.2019.11.235.

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38

Melacini, Marco, Sara Perotti, Monica Rasini, and Elena Tappia. "E-fulfilment and distribution in omni-channel retailing: a systematic literature review." International Journal of Physical Distribution & Logistics Management 48, no. 4 (2018): 391–414. http://dx.doi.org/10.1108/ijpdlm-02-2017-0101.

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Purpose Given the progressive growth of e-commerce sales and the rising interest in omni-channel (OC) retailing amongst academics and practitioners, the purpose of this paper is to provide an up-to-date literature review on the logistics involved when moving towards OC retailing. Specifically, we have examined the main issues relating to e-fulfilment and distribution, highlighting how the topic has been developed over time, and identifying the most promising research streams for the near future. Design/methodology/approach A systematic literature review methodology is adopted. The review is ba

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39

Dholakia, Ruby Roy, Miao Zhao, and Nikhilesh Dholakia. "Multichannel retailing: A case study of early experiences." Journal of Interactive Marketing 19, no. 2 (2005): 63–74. http://dx.doi.org/10.1002/dir.20035.

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40

Dholakia, Utpal M., Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart, and Earl Taylor. "Consumer Behavior in a Multichannel, Multimedia Retailing Environment." Journal of Interactive Marketing 24, no. 2 (2010): 86–95. http://dx.doi.org/10.1016/j.intmar.2010.02.005.

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41

Mandal, Pratap Chandra. "Retailing Trends and Developments - Challenges and Opportunities." International Journal of Business Strategy and Automation 1, no. 2 (2020): 1–11. http://dx.doi.org/10.4018/ijbsa.2020040101.

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The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms; shortening retail life cycles and retail convergence; rise of megaretailers; growth of direct, online, mobile, and social media retailing; necessity of omni-channel retailing; importance of retail technology; green retailing; and global expansion of major retailers. Retailers adopt a number of measures to be successful in the short run and in the long run. The article will sensitize retailers about the requirements to be succ

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42

Sharma, Manu, Manish Gupta, and Sudhanshu Joshi. "Adoption barriers in engaging young consumers in the Omni-channel retailing." Young Consumers 21, no. 2 (2019): 193–210. http://dx.doi.org/10.1108/yc-02-2019-0953.

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Purpose The purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The second objective is to develop interrelationship among identified AdoBs. Design/methodology/approach The study used interpretative structural modeling–fuzzy ( Matriced’ Impacts Croisés Multiplication Appliquée a UN Classement) methods on 18 AdoBs identified from the existing literature and validated from 10 experts and 137 young consumers through pairwise comparison using the arithmetic hierarchical process method. The re

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Liu, Da-Nien, and Jun-An Xie. "Effect of sales promotion on impulse buying behaviours of generation Y consumers in omni-channel retail contexts." Archives of Business Research 8, no. 11 (2020): 258–70. http://dx.doi.org/10.14738/abr.811.9224.

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The present study investigated how sales promotion influences the impulsive buying behaviours of generation Y consumers in Taiwan on the basis of a Stimulus-Organism-Response (S-O-R) model. Impulse buying stimuli, comprising discount promotion and loyalty program, were used in the study. Consumers’ organism can be divided into normative assessment and affective attitude. Normative assessment positively influences affective attitude, and affective attitude leads to impulse buying. This study conducted a survey on consumers who bought goods from Watsons physical store. In total, 250 valid sample

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Salmani, Yasamin, and Fariborz Y. Partovi. "Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application." Journal of Retailing and Consumer Services 63 (November 2021): 102679. http://dx.doi.org/10.1016/j.jretconser.2021.102679.

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45

Hole, Yogesh, Ms Snehal Pawar, and E. B. Khedkar. "Omni Channel Retailing: An Opportunity and Challenges in the Indian Market." Journal of Physics: Conference Series 1362 (November 2019): 012121. http://dx.doi.org/10.1088/1742-6596/1362/1/012121.

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46

Cuomo, Maria Teresa, Debora Tortora, Giuseppe Festa, Francesca Ceruti, and Gerardino Metallo. "Managing omni-customer brand experience via augmented reality." Qualitative Market Research: An International Journal 23, no. 3 (2020): 427–45. http://dx.doi.org/10.1108/qmr-11-2017-0142.

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Purpose The adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion retail. AR enhances the brand of extra-contents, both informational and sensorial, amplifies its significance toward consumers and inflects its commercial and emotional charm through new dimensions in the store. In this light, the purpose of this paper is to verify whether AR affects customer behavior toward brands in the retailing system. Design/methodology/approach By means of a qualitative approach, a preliminary res

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47

Bernon, Michael, John Cullen, and Jonathan Gorst. "Online retail returns management." International Journal of Physical Distribution & Logistics Management 46, no. 6/7 (2016): 584–605. http://dx.doi.org/10.1108/ijpdlm-01-2015-0010.

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Purpose – With the rapid growth of consumer sales being fulfilled through omni-channel retailing, the purpose of this paper is to explore the subsequent impact on the levels of consumer retail returns experienced through online sales and the emergent returns management strategies being affected by retailers in relation to network configuration and returns management processes. Design/methodology/approach – The authors uses a mixed methods approach from an interpretive perspective. It is appropriate to describe the approach in terms of convergent design, since the authors have collected both qu

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48

Dastidar, Urshita Ghosh, Suhas Suresh Ambekar, Manoj Hudnurkar, and Abhay D. Lidbe. "Experiential Retailing Leveraged by Data Analytics." International Journal of Business Intelligence Research 12, no. 1 (2021): 98–113. http://dx.doi.org/10.4018/ijbir.20210101.oa6.

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The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience. Popular machine learning algorithms related to text mining aids in parsing the natural language and helps to understand the brand image and what the brand currently is lacking. In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online. The rise of omni-channel retailing and data-driven decision-making are shifting retailer focus to providi

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Dazai, Ushio, Akihiro Nishihara, Takashi Okutani, and Hiroyuki Tsurumi. "AN INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING." Global Fashion Management Conference 2018 (July 30, 2018): 384. http://dx.doi.org/10.15444/gmc2018.03.09.02.

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Chopra, Sunil. "The Evolution of Omni-Channel Retailing and its Impact on Supply Chains." Transportation Research Procedia 30 (2018): 4–13. http://dx.doi.org/10.1016/j.trpro.2018.09.002.

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