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Journal articles on the topic 'Omni-channel Strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Min, Hokey. "Exploring Omni-Channels for Customer-Centric e-Tailing." Logistics 5, no. 2 (2021): 31. http://dx.doi.org/10.3390/logistics5020031.

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In this volatile post-COVID environment where customers look for ways to order products online using personal computers and mobile devices, a traditional sale/delivery of products via single distribution channel needs to be reassessed. As a revolutionary alternative to a conventional distribution channel, this paper proposes an omni-channel strategy. The omni-channel aims to maximize the customer shopping experience by diversifying and integrating the product purchase and delivery media through customer engagement. The omni-channel also facilitates the sales of products by allowing customers t

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Xi, Weidong. "Changes in marketing strategy structure based on smartphones." E3S Web of Conferences 251 (2021): 01019. http://dx.doi.org/10.1051/e3sconf/202125101019.

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With the spread of smartphones, customers have begun to make purchasing behaviors “anytime” and “anywhere”, creating a purchasing process in an omni-channel society. Toward an omni-channel society, production consumers are transforming into production promotion consumers, and marketing continues to transform into channel interactive real marketing in order to respond to that change. Channel interactive realtime marketing, which enables self-fulfillment of customers and enterprises, has reached the realm of marketing 4.0. Channel interactive real-time marketing maximizes the effectiveness of im

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Verhoef, Peter C. "Omni-channel retailing: some reflections." Journal of Strategic Marketing 29, no. 7 (2021): 608–16. http://dx.doi.org/10.1080/0965254x.2021.1892163.

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Yumurtacı Hüseyinoğlu, Işık Özge, Metehan Feridun Sorkun, and Gülmüş Börühan. "Revealing the impact of operational logistics service quality on omni-channel capability." Asia Pacific Journal of Marketing and Logistics 30, no. 5 (2018): 1200–1221. http://dx.doi.org/10.1108/apjml-08-2017-0169.

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PurposeThis paper introduces the term “omni-channel capability” and tests its validity. The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on omni-channel capability.Design/methodology/approachAn online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis and structural equation modeling were performed to introduce, test and validate omni

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Mosquera, Ana, Cristina Olarte Pascual, and Emma Juaneda Ayensa. "Understanding the customer experience in the age of omni-channel shopping." Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15, no. 2 (2017): 92–114. http://dx.doi.org/10.7195/ri14.v15i2.1070.

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Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems. Omni-channel marketing refers to the brand strategy which integrate all channels available to create a seamless shopping experience that increase convenience and engagement during the customer journey. The aim of this study is to provide an overview of the state of the art of this phenomenon. Its main contributions are fourfold. First, it reduces the fuzziness of the term omni-channel, clearly demarcating the concepts of

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Fairchild, Alea M. "What is the Role of Third Party Logistics (3PL) Partners in an Omni-Channel Strategy?" International Journal of Operations Research and Information Systems 7, no. 1 (2016): 22–32. http://dx.doi.org/10.4018/ijoris.2016010102.

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The logistical infrastructure of the supply chains of online and offline sales channels of suppliers have been historically often completely separate. In the growing mobile commerce market, customers interact with suppliers using multiple touch points in one overall stream of information and goods which is considered an omni-channel. For larger suppliers, this can be an intricate chain of either their own resources or global partners. For many smaller suppliers, this is a chain of third parties adding value to the core competency of the supplier. The selection of a logistics partner for a smal

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Kanat, Seher. "Analysing Omni-Channel Strategies of the Turkish Clothing Sector." Fibres and Textiles in Eastern Europe 27, no. 5(137) (2019): 20–29. http://dx.doi.org/10.5604/01.3001.0013.2896.

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Nowadays, the gradually worsening working life and living conditions of Turkey are channeling consumers towards simple and pointless purchasing experiences. Therefore, the omni-channel strategy, which presents a continuous purchasing experience to consumers and provides full integration of different channels (physical store, online store, mobile application, social media etc.), appears to be a significant factor. At this point, it can be clearly and explicitly seen that the omni-channel strategy must be used during the transmission of clothing products, which are essential for living, to consu

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Yu, Hueiju, Yu-Ting Chang, and Chih-Ying Chu. "A technology roadmap study on omni-channel library." Electronic Library 37, no. 5 (2019): 784–95. http://dx.doi.org/10.1108/el-02-2019-0054.

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Purpose The purpose of the paper is to: check both of the product and technical items and propose a technology classification framework with a roadmap for omni-channel library; draw the technical association diagram and maturation of the time of developing the omni-channel library; predict the trends of omni-channel library development architecture. Design/methodology/approach The method to carry out this study were secondary data analysis and experts’ interviews. The data were collected 80 cases of omni-channel and academic literature, then identified and drawn as a technology roadmap. Furthe

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Cortiñas, Monica, Raquel Chocarro, and Margarita Elorz. "Omni-channel users and omni-channel customers: a segmentation analysis using distribution services." Spanish Journal of Marketing - ESIC 23, no. 3 (2019): 415–36. http://dx.doi.org/10.1108/sjme-06-2019-0031.

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Purpose Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete a given purchase and between purchases. The authors make a distinction between omni-channel customers, who make use of distribution services in both channels and omni-channel users, who make partial use of the distribution services of one channel to support purchases in another. This paper aims to identify the omni-channel behavior among the customers of a global fast fashion retailer dealing in a wide range of apparel and clothing accessories. Design/methodolog

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Kim, SaeEun, and MunYoung Kim. "A Study on Omni-Channel Strategy in Fashion Industry." Journal of the Korean Society of Costume 67, no. 1 (2017): 40–55. http://dx.doi.org/10.7233/jksc.2017.67.1.040.

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Wu, Jianghua, Chenchen Zhao, Xinghao Yan, and Lifei Wang. "An Integrated Randomized Pricing Strategy for Omni-Channel Retailing." International Journal of Electronic Commerce 24, no. 3 (2020): 391–418. http://dx.doi.org/10.1080/10864415.2020.1767434.

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Lee, Soo-Min, Se-Jin Kim, and Myoung-Kil Youn. "A Study on Omni Channel Strategy of Distributors in Korea." Jeju National University Tourism, Business, and Economic Research Institute 38, no. 2 (2018): 5–9. http://dx.doi.org/10.24907/jtir.2018.05.38.2.5.

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Srivastava, Ritu, and Yogesh Yadav. "Retail post-COVID growth strategy – is omni channel the way?" Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–13. http://dx.doi.org/10.1108/eemcs-08-2020-0308.

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Learning outcomes To enable the students to appreciate the importance of the retail business environment and identification of opportunities set in the context of an emerging market. To make students understand how a value proposition (product) is crafted in a retail organisation. To introduce the technique of developing a service blueprint for designing the retail consumption experience. To induce students to analyse on what criteria should retail business models be evaluated. To introduce the students to the concept of omnichannel retail strategy. Case overview/synopsis The case is about a v

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Zhao, WenYu, and Nianqi Deng. "Examining the Channel Choice of Experience-Oriented Customers in Omni-Channel Retailing." International Journal of Information Systems in the Service Sector 12, no. 1 (2020): 16–27. http://dx.doi.org/10.4018/ijisss.2020010102.

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In omni-channel retailing, this article draws on the theory of customer experience to research channel choice when consumers stay at different shopping stages. Through theoretical analysis, the customer experience was divided into three dimensions, functional, emotional, and seamless experience, and channel was divided into online and offline channel. Used survey to collect 266 valid questionnaires, and multiple linear regression and Probit model was employed to test the hypotheses. The results show that product type and shopping stage can influence the consumers' purchase decision and channel

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Ishfaq, Rafay, C. Clifford Defee, Brian J. Gibson, and Uzma Raja. "Realignment of the physical distribution process in omni-channel fulfillment." International Journal of Physical Distribution & Logistics Management 46, no. 6/7 (2016): 543–61. http://dx.doi.org/10.1108/ijpdlm-02-2015-0032.

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Purpose – The purpose of this paper is to identify the realignment of the physical distribution process for store-based retailers in their efforts to integrate the online channel into their business model. Multiple attributes of the physical distribution process are evaluated to identify associations with order fulfillment methods adopted by omni-channel retailers. Design/methodology/approach – A multi-method approach is used which includes qualitative evaluation of 50 interviews of supply chain executives from large retailers. Additionally, secondary data about firm size, store and distributi

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Waker, Robert Ari, Irenilza De Alencar Nääs, Arias Gilson Duarte, and Fabio Papalardo. "IMPACT OF THE NEW RETAIL CONCEPTS ON LOGISTICS STRATEGY." South American Development Society Journal 4, Esp01 (2018): 01. http://dx.doi.org/10.24325/issn.2446-5763.vespi1p1-10.

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Retail has undergone several transformations over the years. The main reason is due to the digital transformation that is occurring in business, changing all processes and, as a consequence, consumer behavior. This new retail model, much more interactive and integrated, is taking over the market. Retail distribution systems are considered multi- or omni- channel systems when consumers can place orders to buy products: online, physically and online in the stores. Nowadays, most companies try to increase their sales using this recent business model called omni-channel retailing. This is changing

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Yan, Bo, Yan-Ru Chen, Xiao-Tai Zhou, and Jing Fang. "Consumer behavior in the omni-channel supply chain under social networking services." Industrial Management & Data Systems 119, no. 8 (2019): 1785–801. http://dx.doi.org/10.1108/imds-03-2019-0111.

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Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under

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Feddema, Daniek, and Yung-Shen Yen. "How Albert Heijn Applied the Omni-Channel Strategy: A Case Study." Theoretical Economics Letters 09, no. 02 (2019): 415–23. http://dx.doi.org/10.4236/tel.2019.92029.

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Marchet, Gino, Marco Melacini, Sara Perotti, Monica Rasini, and Elena Tappia. "Business logistics models in omni-channel: a classification framework and empirical analysis." International Journal of Physical Distribution & Logistics Management 48, no. 4 (2018): 439–64. http://dx.doi.org/10.1108/ijpdlm-09-2016-0273.

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Purpose Companies are currently moving from multi-channel strategies to offer their customers an omni-channel (OC) experience. So far, OC research has been mainly tackled from a sales-based view, with numerous operational challenges to be fully investigated yet. The purpose of this paper is to investigate how companies set the logistics variables in their OC management strategy and the business logistics models currently most adopted. Design/methodology/approach A two-step methodology was adopted. First, a systematic combining approach with scientific literature review and case studies allowed

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Yumurtacı Hüseyinoğlu, Işık Özge, Erdem Galipoğlu, and Herbert Kotzab. "Social, local and mobile commerce practices in omni-channel retailing." International Journal of Retail & Distribution Management 45, no. 7/8 (2017): 711–29. http://dx.doi.org/10.1108/ijrdm-09-2016-0151.

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Purpose The purpose of this paper is to evaluate how retailing companies use social media, local and mobile commerce in their omni-channel management strategy. This approach, also known as SO-LO-MO, encompasses customer touchpoints that offer numerous available channels to consumers. The paper provides insights from 16 retailers in two countries, thus showing geographical differences in the SO-LO-MO as well as differences depending on product segments. Design/methodology/approach In order to analyse how retailing companies implement SO-LO-MO, a conceptual framework including 48 SO-LO-MO activi

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Lapoule, Paul, and James Rowell. "Using Social Media to Support Trade Shows: Developing the Capabilities." South Asian Journal of Business and Management Cases 5, no. 1 (2016): 88–98. http://dx.doi.org/10.1177/2277977916634249.

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The purpose of this case study is to identify the conditions for a company developing a B2B trade show’s communication to move into an efficient Omni-channel communication approach. The case study method is used to describe the issues facing Plastic Omnium Environnement Company in deploying an Omni-channel communication approach. This company provides services to local authorities and private sector companies to dispose of their waste. Its Director of communication, Pierre Mereau, is faced with the fact that 160 French communes changed hands from one political party to another in the last loca

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Son, Sang-chul, Joonheui Bae, and Kyung Hoon Kim. "The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel." Journal of Global Fashion Marketing 12, no. 4 (2021): 375–89. http://dx.doi.org/10.1080/20932685.2021.1947151.

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Han, Sang-Lin, Daewoo Kwon, in joo Seo, Suji Hong, Munki Kim, and Heejung Choi. "Customer Service Strategy in the Omni-channel Retail Environment: Lotte Department Store Case." Journal of Consumer Studies 31, no. 2 (2020): 151–70. http://dx.doi.org/10.35736/jcs.31.2.7.

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Sakrabani, Poorni, Ai Ping Teoh, and Azlan Amran. "Strategic impact of retail 4.0 on retailers’ performance in Malaysia." Strategic Direction 35, no. 11 (2019): 1–3. http://dx.doi.org/10.1108/sd-05-2019-0099.

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Purpose The Malaysian retail industry, which contributes toward almost 45 per cent of the country's Gross Domestic Product (GDP) is on a downward trend. As such, the main purpose of this study is to improve the performance of the Malaysian retail industry through the incorporation of Industry 4.0 technologies. The incorporation of Industry 4.0 technologies in the retail industry has led to the emergence of Retail 4.0 which can also be defined as omni-channel retailing. Design/methodology/approach The adoption of Retail 4.0, which is a combination of omni-channel retailing and also novel techno

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Zhang, Si, Heying Zhu, Xia Li, and Yan Wang. "Omni-Channel Product Distribution Network Design by Using the Improved Particle Swarm Optimization Algorithm." Discrete Dynamics in Nature and Society 2019 (April 4, 2019): 1–15. http://dx.doi.org/10.1155/2019/1520213.

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Distribution network under Omni-Channel integration contains many levels. There are one or more dealers at each level which forms a many-to-many distribution network. Consumers purchase a wide variety of products and their demands are uncertain, which constitutes a complex demand network and increases the complexity of the supply chain network. This paper focuses on the integrated optimization of supply chain distribution network and demand network and constructs the joint randomization planning model of location and routing. The goal is to minimize the total costs of the supply chain network

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Oh, Jung-Ah. "An Analysis on the Omni-Channel Strategy of Distribution Enterprise in Domestic and International." Korean Institute of Interior Design Journal 25, no. 5 (2016): 111–20. http://dx.doi.org/10.14774/jkiid.2016.25.5.111.

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Kluth, Alexander, and Yung-Shen Yen. "Analyzation and Optimization of the Omni-Channel Strategy of the Fashion Label 'Marc O'Polo'." Advances in Economics and Business 7, no. 2 (2019): 65–68. http://dx.doi.org/10.13189/aeb.2019.070201.

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Zheng, Zhou Hui. "Developing Stocked Customers’ Value in the Telecom Industry by all Behavior Chain Service." Applied Mechanics and Materials 687-691 (November 2014): 4754–58. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4754.

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This paper mainly talked about all behavior chain service in the telecom industry and proposed that all-behavior-chain competition was an effective strategy to cope with the new competitions in the market. All behavior, omni-channel and industry-wide are the major features of all behavior chain. Telecom industry serves as a key component of national economy, and the core competition among China’s three operators remains to be product homogeneity. Meanwhile, the resource complementary and network sharing of them will become a vital channel to develop stocked customers’ value in the telecom indu

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Song, Guang, Shaohua Song, and Luoyi Sun. "Supply chain integration in omni-channel retailing: a logistics perspective." International Journal of Logistics Management 30, no. 2 (2019): 527–48. http://dx.doi.org/10.1108/ijlm-12-2017-0349.

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Purpose The purpose of this paper is to apply resource-based theory to identify the relationships between logistics integration capability, supply chain integration (SCI), and performance in the context of omni-channel retailing (OCR). Design/methodology/approach An empirical study was conducted based on a mixed methodology that integrates survey research and focus group. In total, 243 retailers in China have been surveyed to examine the hypotheses of the proposed conceptual model, and focus group discussion has been applied to interpret the results and identify the critical concerns on the im

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Tao, Zhiwen, Zhiyong Zhang, Xiaoli Wang, and Yongqiang Shi. "Simulation Analysis of Omni-channel Strategy Based on System Dynamics: A Case Study of Company X." IOP Conference Series: Materials Science and Engineering 439 (November 5, 2018): 032039. http://dx.doi.org/10.1088/1757-899x/439/3/032039.

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Song, Shaohua, Xianliang Shi, and Guang Song. "Supply chain integration in omni-channel retailing: a human resource management perspective." International Journal of Physical Distribution & Logistics Management 50, no. 1 (2019): 101–21. http://dx.doi.org/10.1108/ijpdlm-04-2019-0115.

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Purpose The purpose of this paper is to apply the dynamic capability view to identify relationships between human capital (HC), supply chain integration (SCI) and firm’s performance. It also examines the moderating effect of product variety (PV) on these relationships in the context of omni-channel retailing (OCR). Design/methodology/approach An empirical study was conducted based on survey research. In total, 230 retailers in China’s market adopting omni-channel strategy were surveyed to examine the hypotheses proposed in our conceptual model using statistical techniques. Findings This study

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Jiang, Yuqing, Liping Liu, and Andrew Lim. "Optimal pricing decisions for an omni‐channel supply chain with retail service." International Transactions in Operational Research 27, no. 6 (2020): 2927–48. http://dx.doi.org/10.1111/itor.12784.

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Yang, Dazhi, and Allan N. Zhang. "Impact of Information Sharing and Forecast Combination on Fast-Moving-Consumer-Goods Demand Forecast Accuracy." Information 10, no. 8 (2019): 260. http://dx.doi.org/10.3390/info10080260.

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This article empirically demonstrates the impacts of truthfully sharing forecast information and using forecast combinations in a fast-moving-consumer-goods (FMCG) supply chain. Although it is known a priori that sharing information improves the overall efficiency of a supply chain, information such as pricing or promotional strategy is often kept proprietary for competitive reasons. In this regard, it is herein shown that simply sharing the retail-level forecasts—this does not reveal the exact business strategy, due to the effect of omni-channel sales—yields nearly all the benefits of sharing

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Zhang, Tao, Gang Li, T. C. Edwin Cheng, and Stephen Shum. "Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain." Decision Sciences 51, no. 5 (2019): 1232–64. http://dx.doi.org/10.1111/deci.12415.

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Do Vale, Guillaume, Isabelle Collin-Lachaud, and Xavier Lecocq. "Micro-level practices of bricolage during business model innovation process: The case of digital transformation towards omni-channel retailing." Scandinavian Journal of Management 37, no. 2 (2021): 101154. http://dx.doi.org/10.1016/j.scaman.2021.101154.

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Shcherbakova, Ekaterina. "Importance of Diversified Marketing Strategies for Fast Food Restaurant Chains." WIJAR Volume 4 Issue 1 4, no. 1 (2020): 72–77. http://dx.doi.org/10.47670/wuwijar202041es.

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Every organization needs to consistently adjust operations and marketing strategies in order to perpetually satisfy consumers and reinforce dedication to the vision and mission of the company. The adjustments need to be made over time, according to situational influences as well as internal and external trends affecting consumer behavior. Without a proper marketing strategy, a company may go out of business due to internal and external organizational pressures. Nowadays, as the economies of countries worldwide show signs of crisis, fast food industry players need to adjust their marketing stra

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Wieser, Lisa Maria, and Yung-Shen Yen. "How the shift to omni-channel commerce strategy aids a furniture retailer's competitive differentiation: the case of xxx Lutz in Austria." Pressacademia 3, no. 6 (2019): 197–203. http://dx.doi.org/10.17261/pressacademia.2019.1131.

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Michaud-Trévinal, Aurélia, and Thomas Stenger. "For a renewal of the situation concept: The situation of home online shopping." Recherche et Applications en Marketing (English Edition) 33, no. 4 (2018): 24–45. http://dx.doi.org/10.1177/2051570718782458.

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Twenty years after the pioneering article devoted to interactive home shopping by Alba et al., this research intends to study the situation of home online shopping (SHOS). An observation is carried out using video recording to examine the real practices that occur behind the screen. Two theoretical approaches are distinguished (classic and participatory). A new conceptualization of the situation is proposed that rests on three factors: the participants, spatial dimension, and time dimension. An analysis of the results highlights a main participant who interacts with other participants and busi

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Ketchen, David J., and Christopher W. Craighead. "Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19." Journal of Management 46, no. 8 (2020): 1330–41. http://dx.doi.org/10.1177/0149206320945028.

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Since the early 2000s, research at the intersection of entrepreneurship and strategic management has flourished, as has work at the intersection of strategic management and supply chain management. In contrast, little inquiry has occurred at the intersection of entrepreneurship and supply chain management. This presents a tremendous opportunity, as does the relative lack of work bringing together all three fields. We seek to set the stage for exploiting these opportunities by first describing how incorporating a series of key supply chain concepts—omni-channel, last-mile delivery, supply chain

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Climent, Ricardo Costa, and Gültekin Cakir. "Business Model Themes and Product Market Strategies as Value Drivers in Omni-Channel Retail: A Set of Propositions." Journal of Business Accounting and Finance Perspectives 2, no. 3 (2021): 1. http://dx.doi.org/10.35995/jbafp2030021.

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We focus on the analysis of current research in Business Models in the context of e-business, resulting in relevant research gaps and a set of propositions. A bibliographic review has been conducted from which a theoretical framework has been developed. Once the gaps in the literature have been pointed out, a series of research proposals are presented. These should be tested based on data collected from real cases through analysis and interpretation. The applied lens of the theory is Amit and Zotts Business Model framework (2001) and Business Model Themes (BMT) “NICE” (novelty, lock-in, comple

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Merritt, Kamarin, and Shichao Zhao. "An Innovative Reflection Based on Critically Applying UX Design Principles." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (2021): 129. http://dx.doi.org/10.3390/joitmc7020129.

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Over the past few years, the internet and omni-channel domains have created a new economy that is growing rapidly and shifting the way in which businesses operate due to the influence of technological advancements and innovations. Now customers are embracing technology more than ever, user experience is becoming a crucial factor of the customer journey and remaining competitive in any industry is becoming increasingly difficult due to this. These changes have forced many businesses to rethink their presence, whether this is physically or digitally. In order to gain an understanding of how this

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Panda, Bijayakumar. "Need of Business Analytics and Prediction Modeling in Retail Marketing in Indian Context." Asian Journal of Managerial Science 9, no. 1 (2020): 18–24. http://dx.doi.org/10.51983/ajms-2020.9.1.1635.

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In the digital era, Indian Retail market growing fast than ever and creating stiff competitive business environment. So, analyzing customer behavior, buying pattern and the ability to customize the products to meet demand targeted customer in time has become more important. Therefore, analyzing, diagnosing and channelizing customer data for the benefits of customer as well as the business growth is important to survive in industry for long run. International retail players are already using effective customer analytics systems or big data analytics software’s for each and every stage of the re

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Koetz, Clara. "Managing the customer experience: a beauty retailer deploys all tactics." Journal of Business Strategy 40, no. 1 (2019): 10–17. http://dx.doi.org/10.1108/jbs-09-2017-0139.

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Purpose This paper aims to analyze the concept of customer experience in the marketing literature, identify its dimensions and applications in retail companies and integrate it with the concepts of touchpoints and consumer journey; some correlated concepts, such as customer delight and engagement, are also clarified, and an example of best practice customer experience management, using the beauty product company Sephora as a reference is provided. Design/methodology/approach The case analysis was based on an examination of available public documents, such as press articles, case studies and th

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Leung, K. H., Daniel Y. Mo, G. T. S. Ho, C. H. Wu, and G. Q. Huang. "Modelling near-real-time order arrival demand in e-commerce context: a machine learning predictive methodology." Industrial Management & Data Systems 120, no. 6 (2020): 1149–74. http://dx.doi.org/10.1108/imds-12-2019-0646.

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PurposeAccurate prediction of order demand across omni-channel supply chains improves the management's decision-making ability at strategic, tactical and operational levels. The paper aims to develop a predictive methodology for forecasting near-real-time e-commerce order arrivals in distribution centres, allowing third-party logistics service providers to manage the hour-to-hour fast-changing arrival rates of e-commerce orders better.Design/methodology/approachThe paper proposes a novel machine learning predictive methodology through the integration of the time series data characteristics int

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Manser Payne, Elizabeth, James W. Peltier, and Victor A. Barger. "Omni-channel marketing, integrated marketing communications and consumer engagement." Journal of Research in Interactive Marketing 11, no. 2 (2017): 185–97. http://dx.doi.org/10.1108/jrim-08-2016-0091.

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Purpose In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment. For each aspect of the framework, the authors recommend areas for further research. Design/methodology/approach The authors review literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity. Findings Five major research areas were identified: research

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Elwani, Resti Sri, and Firman Kurniawan. "Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja." Jurnal Komunikasi 12, no. 1 (2020): 64. http://dx.doi.org/10.24912/jk.v12i1.6654.

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Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. Th

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Klein, Jan F., Yuchi Zhang, Tomas Falk, Jaakko Aspara, and Xueming Luo. "Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions." Journal of Service Management 31, no. 3 (2020): 489–508. http://dx.doi.org/10.1108/josm-11-2018-0360.

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PurposeIn the age of digital media, customers have access to vast digital information sources, within and outside a company's direct control. Yet managers lack a metric to capture customers' cross-media exposure and its ramifications for individual customer journeys. To solve this issue, this article introduces media entropy as a new metric for assessing cross-media exposure on the individual customer level and illustrates its effect on consumers' purchase decisions.Design/methodology/approachBuilding on information and signalling theory, this study proposes the entropy of company-controlled a

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Ye, Ying, Kwok Hung Lau, and Leon Kok Yang Teo. "Drivers and barriers of omni-channel retailing in China." International Journal of Retail & Distribution Management 46, no. 7 (2018): 657–89. http://dx.doi.org/10.1108/ijrdm-04-2017-0062.

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Purpose The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business strategies during their transformations to omni-channel retailing. Design/methodology/approach This study adopts an exploratory case study approach to investigate the omni-channel retailing transformations of two well-established Chinese fashion apparel retailers. The study draws on multiple sources of evidence, comprising: interviews with eight business executives from three major operational departments; on-site observa

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Jocevski, Milan, Niklas Arvidsson, Giovanni Miragliotta, Antonio Ghezzi, and Riccardo Mangiaracina. "Transitions towards omni-channel retailing strategies: a business model perspective." International Journal of Retail & Distribution Management 47, no. 2 (2019): 78–93. http://dx.doi.org/10.1108/ijrdm-08-2018-0176.

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Purpose Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon. The study is explorative in nature and aims to expand existing knowledge by using a business model (BM) perspective. Design/methodology/approach The study uses a qualitative approach. Data collection involved a questionnaire answered by 13 firms from three retail segments (i.e. fashion, consumer electronics and bookstores and media) and a group discussion with senio

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Agarwal, Himanshi, and Shailja Dixit. "From “e” Retail to “omni” Channel Retail." International Journal of Business Analytics 7, no. 2 (2020): 54–68. http://dx.doi.org/10.4018/ijban.2020040104.

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To cope up with the ever-changing dynamic business environment, every organization needs to reinvent their marketing mix strategies by introducing some innovations and novel strategic changes. These transformations are very important for the organizational growth, survival and expansion. These transitions could be the need of the hour or a strategic move towards a brighter future. Several ecommerce players are already scaling up their offline presence to let customers experience the product before buying and to reach a larger market. Myntra is planning to be one of them by opening its physical

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