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Dissertations / Theses on the topic 'On-line shopping'

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Published: 4 June 2021
Last updated: 26 July 2025

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1

Enamul, Hoque Mohammad. "On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17651.

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E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. The theoretical framework discusses in brief about the customerexpectation and effect of retention on customer satisfaction. The study on customer expectation andonline shopping usability has been done from the perspective of a firm performing online business.To understand the customer
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Alsharif, Faisal Fahhad. "Investigating the factors affecting on-line shopping adoption in Saudi Arabia." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9025.

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The Internet has played and still plays a vital role in people's lives in recent years. One of the most important aspects of technology relating to the Internet is electronic commerce (e-commerce). Despite the tremendous growth in the number of Internet users in Saudi Arabia, adoption of on-line shopping by individuals is still in its early stages. The two main reasons that motivated the researcher to conduct this study to investigate the factors that affect individuals in Saudi Arabia to use and adopt on-line shopping are belief in the importance of on-line shopping for the economy in general
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Lim, Nena. "The effects of experience and perceptions on consumers' acceptance of on-line shopping /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17160.pdf.

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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.

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To date much of the literature on consumers’ concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers’ con
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Eckert, Alex. "Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line." reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1145.

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O surgimento da internet e sua popularização provocaram uma mudança na maneira de se realizarem operações comerciais, emergindo as compras on-line. Essas operações dependem de percepções e atitudes que fazem com que os consumidores concretizem suas compras nesse ambiente, e estejam propensos a repetir essas operações. Assim, o presente estudo teve como objetivo analisar as relações entre os construtos segurança, privacidade, qualidade das informações, confiança e propaganda boca a boca eletrônica (e-WOM) positiva como antecedentes da intenção de recompra dos consumidores no contexto de compras
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Harden, Amy J. "Examination of women's attitudes toward electronic on-line in- home shopping for apparel information search and purchase /." The Ohio State University, 1992. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487779914827301.

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Bebber, Suélen. "Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line." reponame:Repositório Institucional da UCS, 2015. https://repositorio.ucs.br/handle/11338/1023.

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O comportamento do consumidor, frente às novas opções oferecidas pela internet e pelos canais on-line tem mudado a forma com que os consumidores agem e buscam pela melhor opção de compra. Diante disso, é necessário o entendimento dos antecedentes ou dos fatores determinantes da intenção de compra dos consumidores, o que é oportuno de ser estudado no contexto de compras on-line, visto que tal contexto está se disseminando entre os consumidores. Isto posto, a partir desta pesquisa, foi elaborado e testado um Modelo Teórico, considerando os construtos Qualidade da Informação, Desconfiança e Risco
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Alegria, Sharla N. "Queer identity? Discussing identity and appearance in an on-line "Genderqueer" community." [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001939.

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9

Vuckovski, Oliver, and Fredrik Nyberg. "Hur expanderar näthandelsföretag?" Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1501.

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<p>Internet commerce is nowadays a well known phenomenon. There is awareness that a lot of newly created companies operate their business through the Internet. You can see a tendency where many young people try to establish an Internet business with the hope of success and expansion on today’s fierce market rivalry. To achieve success, companies have to consider factors like business concept, logistic knowledge, future vision, resources and contacts when initializing their business.</p><p>Having this in mind, we can clarify the purpose with this paper: “To analyze in what way On-line shopping
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Ricknäs, Daniel, and Frida Stam. "Visual User Interface for PDAs." Thesis, Linköping University, Department of Science and Technology, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1994.

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<p>This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. </p><p>Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today’s wireless world. While trying to pack all the possible information into a sma
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Conde, Ana Cristina Pinzkoski. "Estímulos no ambiente de compra online: impacto na intenção de recompra do consumidor." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-10062013-160834/.

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A presente dissertação investiga o quanto influencias situacionais, presentes nos sites de empresas do comércio eletrônico, impactam na intenção de recompra do consumidor online. Para tanto, um modelo teórico integrativo foi desenvolvido e investigado, baseado em uma revisão teórica dos principais estudos que pesquisam intenção de compra no e-commerce. Buscou-se o desenvolvimento de um modelo que proporcionasse uma explicação abrangente dos principais fatores advindos do contexto de compra nos sites que tivessem uma relação positiva com a satisfação e intenção de recompra do consumidor. Uma da
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Morás, Andréa Cláudia. "Processo decisório do consumidor: uma análise do papel da internet na compra de bens duráveis." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1335.

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Made available in DSpace on 2016-04-25T16:45:15Z (GMT). No. of bitstreams: 1 Andrea Claudia Moras.pdf: 3029127 bytes, checksum: e4ea40124e06874e1b6718b27f8da7b4 (MD5) Previous issue date: 2009-05-22<br>This dissertation had as its objective to analyze the role that the World Wide Web has over the consumer decision-making process. Subjects of this research were the Great Sao Paulo region and the television sets purchasing processes. The revision of the theoretical fundaments encompassed studying the consumer behavior and its decision-making process, circling back to the concepts of online sho
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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns.
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Wang, Chia-Ching, and 王佳晶. "Research on Female on Line Shopping Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/32470668396244961685.

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碩士<br>大葉大學<br>資訊管理學系碩士在職專班<br>94<br>In the most previous research on internet shopping, the primary focus are most on the managerial aspects of the online shops and the consumer behaviors toward online shopping experience. However, not many researches were involved with the investigation of the female consumer’s online shopping behavior. In respond to construct a model with female consumer as a independent variables. The purpose is to discover whether the degree of website satisfaction will affect the purchasing decision made by female consumer. Along with the discussion of whether the brand i
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Lee, Ching-yi, and 李靜儀. "Lifestyle Factors and On-line Shopping." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88626692621895201411.

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碩士<br>逢甲大學<br>科技管理研究所<br>100<br>With the development of the Internet and e-commerce platform, it gradually changed the spending habits of many consumers. Consumers&apos;&apos; choices no longer limited to the physical stores, shopping platform including the traditional business operators, the TV shopping industry and retail business, they all began to expand the territory of the on-line shopping careers. 　The Internet access population has reached ten million, eight hundred and eighty thousands people with the popularity of the Internet. According to market research study reported that more th
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Lee, I.-Wen, and 李沂紋. "A study of Cosmetics On-Line Shopping Satisfaction." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94296268919288078374.

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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士在職專班<br>97<br>Since the high growth rate of on-line shopping population, to buy cosmetics through on-line shops becomes a very new and fashion way in Taiwan’s cosmetics market. But on-line shops selling cosmetics compete in a very struggle environment with withdraw rate 18.04%. How to reach the break-even point and reduce the withdraw rate has become the more concern topic for all the on-line shops that sell cosmetics. This study uses the revised ACSI model as the research framework. To verify the impacts of perceived sacrifice, customer expectation and perceived qu
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Chang, Tzu-Wei, and 張滋煒. "A study on the Relationship Between on-line video-watching and on-line shopping Behaviors." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5a45hf.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>105<br>Watching video programs through internet (on-line video viewing) has become increas-ingly popular. According to Google (2017), the daily hours of on-line viewing on YouTube are quite close to that of watching television. In addition, on-line shopping has been substantially increasing. This research has three objectives: (1) examining the behavior of on-line video viewers, (2) examining the behavior of on-line shop-ping consumers, and (3) investigating if on-line video viewing preference has an ef-fect on the intention of on-line shopping. We carry out a
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Tsai, Meng-lung, and 蔡孟龍. "A STUDY ON THE INFLUENTIAL FACTORS OF ON-LINE SHOPPING." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53901438358781891754.

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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>99<br>As the number of Internet users increases and the Internet technology develops rapidly, companies start to apply the Internet to marketing and customers begin to accept the concept of online shopping. Therefore, how to utilize the global information to grasp this vast market will be the top priority for enterprises. With the aim of investigating the possible factors that affect customer’s intention of online shopping, the study classifies the influencing factors of online shopping behavior into four categories, including website characteristics, product cha
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Lo, Wei-wen, and 羅尉文. "Factors Influencing Military Man Acceptance of On-line Shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18856059331634969196.

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碩士<br>國立中正大學<br>資訊管理所暨醫療資訊管理所<br>97<br>The increasing popularity of the Internet has resulted in the emergence of online shopping in e-commerce. Understanding what motivates military man to accept online shopping is important since it is the vital to the survival of service providers in a competitive environment. Hence, this study aims to examine factors influencing military man acceptance of online shopping. Perceived usefulness and perceived ease of use are depicted as important drivers of online shopping acceptance. In addition, this study also adopted the FFM’s big five personality factor
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Švec, Dalibor. "Consumer protection under EU law concerning on-line shopping." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-167727.

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TING, JIANG YAN, and 江彥廷. "A comparative study of both coast’s on-line shopping web-discussion on Taiwanese business how to use on-line shopping web to enter Chinese market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/8sxxr3.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>103<br>In this study, in view of the rapid development of e-commerce activities, making online transactions become the most popular way to trade. Due to scientific and technological advances in technology changed the consumption patterns of the population, whether it is food, clothing, housing, transportation, education, music ... and so on, can move through the network one finger, and transparency of commodity information network, competitive prices, convenient way to pick up large number of people are attracted to Internet shopping. Similarly, the e-commerce mar
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Chen, Shuan-Han, and 陳萱翰. "The application of a hybrid recommendation system on on-line shopping." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/26s8f4.

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碩士<br>國立東華大學<br>資訊工程學系<br>102<br>With the advance of Internet, people can search and purchase what they need from the Internet even in the home. However, in the age of information explosion, how users can find their interested goods becomes a major problem to be solved. Although there are many auction websites to support this service, their performances are not very good. Users also can’t stay in front of the computer on twenty-four hours a day to browse the website. Therefore, how to face with the information explosion and provide the user convenience becomes our concerned problem. A recommen
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Hoang, Tran Dac, and 陳得黃. "Factors Influencing On Customer Behavior In On-Line Shopping In Vietnam." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40184007096428079407.

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碩士<br>樹德科技大學<br>資訊管理研究所<br>97<br>This research examines the factors influencing on online shopping adoption in Vietnam. Multiple theoretical perspectives are synthesized to hypothesize a model of online shopping behavior. An Extended Theory of Planned Behavior (ETPB) is used to studying the impact of factors on online shopping adoption. 152 valid responses were collected form Ton Duc Thang University and Nha Trang University; all most respondents are in-service students. The links between measurement model and structural model were analyzed by using SPSS and PLS techniques. The test of the mod
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OuYang, Yu-Ting, and 歐陽妤亭. "The Difference of On-line Shopping Behavior Between Different Gender -A Case of China Graduate Students Purchase Skin Care Products via On-line Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ry3w23.

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碩士<br>國立臺灣師範大學<br>管理研究所<br>101<br>Both consumer group of men and women have a pivotal position in cosmetic market, but they have different consumption habits and characteristics. This study explores the differences of gender consumers buy skin care products through internet. The study based on the theory of planned behavior, and it explored college students in People’s Republic of China how their attitude, subjective norm, perceived behavioral control affect willingness to buy skin care product via and analysis different gender purchase intention model differences. According to the purpose of
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Cheng, Li-Chia, and 鄭力嘉. "Influencing Factors for WWW Users to Adopt On-line Shopping." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/06899615843116399220.

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碩士<br>國立屏東科技大學<br>資訊管理研究所<br>86<br>Due to a rapid expansion of commercial usage on the Internet, on-line business is showing its growing potential and economic benefit on business competition. On-line shopping is a totally new consuming experience for most people. However, though fast and convenient comparing to traditional shopping, social contacts, such as bargaining, are not provided during the process of on-line shopping. Moreover, stereotyped consuming behavior of "seeing is believing" and concerns on Internet security may also be obstacles for many consumers to shop on-line. Throu
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Dorjdagva, Munguntuya, and 石明安. "CONSUMERS’ ATTITUDES AND PREFERENCES CONCERNING SHOPPING ON-LINE IN MONGOLIA." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29597175767661217358.

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碩士<br>國立聯合大學<br>管理碩士學位學程<br>102<br>ABSTRACT In recent years, number of consumers to purchase online shopping has been sharpened due to the rapid development of internet and e-world. In Mongolia, number of companies, entrepreneurs and individuals who run their business in a trending way of e-commerce and e-business, has been also increased and it seems that the number will be accelerated in future even though this market is only in its initial stage of development. It would be useful for marketing strategy of companies and entrepreneurs to realize consumers’ behavior and attitudes toward online
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Lee, Shou-Yu, and 李守彧. "Agent-based Security Monitoring Technologies for On-line Shopping System." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74820496775672655814.

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碩士<br>東海大學<br>資訊工程學系<br>100<br>Internet shopping is a business model which combines the convenience of modern life and mobility, and creates more opportunities for many small capitals. However, the old pattern of technologies in use brought to many security problems that still exist. Also, while security is often an issue easy to be undercover, the lack of training and experience for the engineers often result in unnecessary security threats in enterprise-class software development. In this paper, a framework for agent module, acts as a possible security solutions. This module will provide the
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Wang, Tao-Hsing, and 王道行. "Studies on consumer preferences while on line shopping: an e-fulfillment perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06091270748388514577.

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博士<br>國立中央大學<br>企業管理研究所<br>99<br>The majorities of internet users utilize the internet as a tool for searching and viewing information on products of interest, but tend to visit a physical store to make the final purchase. There are many reasons why consumers are unwilling to purchase online. One of the main reported reasons is that the online order-fulfillment process is not satisfying. Therefore understanding and integrating consumers’ behavior of e-fulfillment, and develop adequate solutions in order to achieve business success is crucial for e-tailers. Hence this research employed two stud
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Tsou, Shih-Ping, and 鄒施苹. "A Study of On-Line Shopping Customer Satisfaction and Loyalty Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/58026548424803518262.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>97<br>According to the research from MIC in 2007, the ranking of on-line shopping is No.5 of the all on-line activities in Taiwan. In addition, the market scale of on-line shopping will grow up to NT$253 billion in 2008, the growth rate is 36.4% comparing to 2007. Thus we can know the on-line shopping is becoming one of the important retail channels for customers, and this research focuses on the on-line shopping in Taiwan market. This research presents the on-line shopping customer satisfaction in Taiwan, and the framework of this study is based on the revised ECSI
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claudia and 吳碧雲. "The impact of the on-line informational capabilities on purchase intension-A case study of shopping websites —A case study of shopping websitesThe impact of the on-line informational capabilities on purchase intension—A case study of shopping websites." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/40886663863791636488.

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碩士<br>國立臺北大學<br>企業管理學系<br>93<br>Website shopping possesses a big market potential because people are getting familiar with this kind of purchase behavior. However, few researches have been done with respect to this topic. In this thesis, we focus on the issues related to website shopping, including system integration, electronic business readiness, customer related process, on-line information capability, and purchasing power. Based on these factors, we discuss how they affect the purchasing intention. The objective of this research includes: 1.To build up the framework for studying the purcha
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Tang, Tzu-Jui, and 唐紫瑞. "The Framework of Customer-Centric Recommender Systems － an on-line shopping model." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/53wnn2.

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碩士<br>銘傳大學<br>資訊管理學系碩士班<br>97<br>With the blooming of E-Commerce, the traditional business models have been changed. Consumers nowadays can obtain enormous of product information through the Internet. This model has successfully rectified the situation of asymmetric information which was prevalent in the past, but it has also brought about the problems of information overflow. The huge amount of information on the Internet has confused users who are searching and comparing goods on-line. Besides, due to the keen competition of the online shopping markets, online store owners have embarked on d
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Yi-Hsuan, Cheng, and 鄭憶璇. "Factors affecting the satisfaction degree of on line shopping : an empirical study." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/98681729211697662013.

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碩士<br>大葉大學<br>事業經營研究所<br>96<br>This research’s core is that on-line shopping has brought up such security problem to get more and more popular from the customers’ attention. The quality of website service must be strengthened to serve as an important factor in deeper relationship with customers. Therefore, this of research focus on Internet shopping and coordinates of the theories which are the basis of this research, this research uses SEM (Structural Equation Modeling) to develop its framework to approach the mutual influence and relationship under the coordination of the website service qua
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Hsu, Hsia-Wei, and 許夏維. "The impact on various return/exchange model to customer loyalty in on-line shopping." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35524137806829709131.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系(所)<br>98<br>The purpose of this study is to compare with the effects of information quality, system quality and service quality on satisfaction, trust, commitment and loyalty in different return/exchange product model. on-line shopping First, the study builds a model and hypothesis according to literatures; second, and then collects 293 valid questionnaires(151 in model 1 and 142 in model 2). Structural Equation Modeling(SEM) is applied to test the model fit and research hypothesis The results of research are as follows:(1)The proposed model in this study has accep
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Liang, Li-Shi, and 梁莉詩. "The Study of On-line Shopping Satisfaction and Preference —The TAM Model perspective." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/98419699561209747782.

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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>93<br>As the World Wide Web (WWW) grows rapidly in these years, the on-line shopping has become an up and coming retail channel. It also has gradually changed human living habits. Therefore, how to improve customers’ satisfaction and preference has been a crucial issue for on-line stores to keep making profits. However, the perceived ease of use and perceived usefulness of Internet might be the factors of what drives customers to use on-line shopping. Therefore, this study attempt to use TAM model（Technology Acceptance Model）to explain the customers’ satisfactio
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Kai-TiTseng and 曾凱緹. "The Correlation Study of Interface Complexity and User Trust in On-line Shopping." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nqhha4.

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碩士<br>國立成功大學<br>工業設計學系<br>102<br>Perceived visual aesthetics of a web site positively affects a user's credibility assessment of the site and less visual complex web page is associated with more favorable attitudes toward the page. Here we further investigate whether the visual complexity of a web site affects its aesthetic preference and as a consequence is associated with the users’ credibility. Three experiments with on-line payment scenario were conducted. Experiment 1 shows users trust pages with higher text-based complexity more. Experiment 2 shows perceived image-based complexity is neg
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Chang, Fang-Yin, and 張舫禋. "The Study of Using TAGUCHI Loss Functions For On-Line Shopping Service Quality." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04849977601834956834.

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碩士<br>立德大學<br>生產事業管理研究所<br>98<br>With the rapid changes in information technology, the site features and services are innovative, customer preferences and needs areconstantly changing. For businesses, how to meet consumer demand and improve service quality is a very important issue. Used in industry Taguchi loss function to assess the quality characteristics to measure process capability, based on this, the application of Taguchi loss function will provide a different thinking and contributions in recent years, service industries are also beginning to apply this method to improve the quality o
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陳柏蓉. "The Impacts of Perceived Justice on Satisfaction and Trust on Post-Purchasing Behaviors on-line Shopping." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/96402234544148795245.

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碩士<br>國立彰化師範大學<br>企業管理學系國際企業經營管理<br>100<br>Today, thanks to the popularization of information technology and the steady growth of online population, online shopping has become another important “virtual” sale channel in comparison with traditional concrete channels. In such highly competitive environment, how to maintain long-term relationship with customers has become a concerned subject of network operators. In the past literatures of service recovery contexts, most of them emphasized in researching the effects of the perception of fairness or customer attribution on satisfaction degree afte
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Chen, Yi-fan, and 陳逸帆. "A Study on the Relationship between Customer Satisfaction and Customer Loyalty in On-Line Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/93528568406188940660.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>95<br>Due to the rapid developments and popularization of Internet and its related applications, percentage of online shoppers in Taiwan haveclimbed from 2.92% of 2004 to 12.64% of 2006. Since e-stores, confined less by time and space limitations, offer customers great convenience compared to traditional stores, there must exist significant impact toward the relationship between sellers and buyers, which is an important research issue. According to literature from Customer Relationship Management, customer loyalty is an essential part for e-vendors’ profit and gro
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Wu, Chien Min, and 吳健敏. "The Impact of Judgment Mode and Processing Style on Decision Quality in On-line Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/49800219254835812666.

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碩士<br>長庚大學<br>資訊管理學系<br>101<br>Electronic commerce has been deeply developed over the past few decades. Currently, on-line shopping becomes a new life style of most internet users. Therefore, effective decision quality is necessary to improve customers’ satisfaction and establish the good reputation of on-line stores. To understand decision quality, the deliberation-without-attention hypothesis extended from the UTT(Unconscious Thought Theory) is proposed. The proposition, which is contrary to the conventional wisdom, proposing deliberate thought cannot lead to better choices in complex matter
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Li, Ming-Lun, and 李明倫. "Explore The Inertia of Existing Online Shopping Platforms and The Impact on Perception and Intention of Using New Online Shopping Platform - Take Line Shopping As Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m8j7t3.

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碩士<br>國立中山大學<br>管理學院國際經營管理碩士學程<br>107<br>This study explores the impact of "inertia" on the conversion of different online shopping platforms in an empirical implication. Inertia means “users are willing to use the current system continuously, even if there is a better alternative, they will not convert.” In our research, the verification is divided into two parts. First part explores the factors that users will generate inertia. Our study considers that "switching costs", "customer loyalty" and "perceived network size" are the main factors that form inertia. In second part, it explores the im
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Lee, Pei-Chieh, and 李沛潔. "On-line Store Shopping: A Case study of a Germany Company "Shop for You"." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/a4hpqn.

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Kuo, Ming-Shien, and 郭明憲. "A Study of College Student’s On-Line Shopping Intention-An Extended Model of TAM." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/32292382965758695381.

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碩士<br>長榮大學<br>高階管理碩士在職專班<br>98<br>The popularization of Internet and improvement of broadband network technology has make it possible for the young people to rapidly acquire what they want to meet their needs and demand through On-line shopping. Therefore, On-line shopping has been embedded in life of young people, and even gradually replaced the traditional shopping behavior. Such phenomenon created new business opportunities out side of brick-and-mortar (B&M), and further expanded the market scale of several industries. This research selected universities students as research subjects to dis
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Chen, May-fone, and 陳梅豐. "An analytical study of the satisfaction differentiation onthe three customers’ on-line shopping types." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/97855898483375950364.

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碩士<br>義守大學<br>工業工程與管理學系碩士班<br>96<br>Along with the rapid growth of Internet users, enterprises are paying more and more attention to Internet marketing and competition no longer takes place in the physical marketplace but in the marketspace. The main purposes of this are：(1) to understand the individual population statistic variables have an impact on the consumers with different satisfaction of the on-line sale；(2) to understand the individual population statistic variables have an impact on the three kinds of the type of on-line sale；(3) to understand the differences among three kinds of the
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Feng, Huang Chien, and 黃建峯. "The Study on the Trust Level for On-line Shopping with Pickup Service at Convenience Store." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92952944830353535987.

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碩士<br>開南大學<br>觀光運輸學院碩士在職專班<br>102<br>E-commerce (online shopping) has become one of the indispensable way to modern life. Everyone owns the experience of On-line shopping more or less. We shop from anywhere through Web Brower. Obtain the goods we bought from internet by Home-Delivery, post or convenient shop. Although online shopping has all the modern conveniences, but customers still feel concerns about it’s business transaction security. Due to the numerous internet scam, payment security concern, the lack of merchandise check, the customers have no trust in internet shopping. With the tran
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Hui, Liao Che, and 廖哲輝. "A Study of Brand Equity and Customer Equity on Purchasing Phase ─ An example of On-Line Shopping." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/96576408778721285047.

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碩士<br>大葉大學<br>事業經營研究所<br>94<br>On-line shopping has been flourishing recenty. Thus, studies on brand equity and customer equity have been more important than ever. Brand equity, as defined by Keller(1993), consists of brand image and brand awareness. Customer equity refers to the customer equity for collect customer value, customer retention, customer acquisition, and cross selling. Inspired by Dwyer, Schurr, and Oh(1987) as well as Kalakota and Whinston (1996), a model was built to explain the relationship between brand equity, customer equity, and purchasing phase. The findings of the study
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Chen, Yi-Yin, and 陳怡吟. "Customer Valuation, Promotion and Cross-Selling in Data Mining：A Case Study of On-line Shopping." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/18560750656673480846.

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碩士<br>國立臺灣大學<br>商學研究所<br>98<br>In traditional marketing, the most frequently used methodology in understanding consumer behavior is the marketing research. However, the result is only the prediction that can’t reflect the real situation. The development of computer technology results in the efficiency improvement and cost reduction of the customer data recording and storage. Therefore, database marketing becomes more and more emphasized. Database marketing focuses on the heterogeneity of consumers to provide customized products or service according to the purchase behavior. Besides, it’s also
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Liu, Yun-Chu, and 劉云筑. "The Impact of On-line Design Factorson Aroused Emotional States, Shopping Values, and Customer Satisfaction." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/89259667062118161643.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>94<br>On-line retailing has attracted a great deal of attention in recent years due to its potential for both buyers and sellers. Because of consumers’ emphasis on efficient use of time, with technology improvements that provide greater convenience and more information than traditional retailing, more retailers are considering going on-line a good way of doing business. Therefore, this research discussed the key factors that might influence consumers’ shopping decisions on on-line shopping: on-line design factors, aroused emotional states, customer shopping values
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Lu, Jian-Wei, and 呂建瑋. "Construction and Application of an Integrated System for M-P2P and On－Line Shopping Platforms." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96743178832975331651.

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碩士<br>大葉大學<br>資訊管理學系碩士班<br>96<br>For users’ convenience, this study synthesized various information resources of handset merchandise to create a new on-line and mobile trade system. By incorporating the characteristic of resources sharing for peer-to-peer techniques and the high degree of human-machine interaction for mobile devices, the proposed trade system could be used anywhere and anytime. The proposed system was divided into three hierarchical components, including super nodes, relay terminals and mobile terminals, for efficiently utilizing the limited resources of mobile devices. The t
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Yi-Han, Ho, and 何奕漢. "A Study of the Successful Operation Strategies for the Taiwan On-line Ingredients Shopping Industries." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59431643286348366616.

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碩士<br>明道大學<br>企業管理學系碩士班<br>104<br>Recently, with the rapid development of technology, the economic had been gradually improving and the higher standard of living was demanded. The competition between many different industries had gone to a huge scale, and eventually online-shopping had become the most important way to advertise. This study has summarized the industry literatures survey from varies different aspects, integrated with industry experts experience, and the scholars’ opinions. It was concluded that using the Fuzzy Delphi Method （FDM） and the Fuzzy Analytic Hierarchy Process （FAHP） a
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Liu, Hsiang-Chun, and 劉香君. "Integrating TAM and TRA Model to Discuss the on-line Shopping Consumer Behavior in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61158709475943047815.

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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>100<br>According to Market Intelligence & Consulting Institute (MIC), the gradual popularity of the Internet and on-line shopping causes Taiwan’s online shopping market to grow by 20% annually. Moreover, the Dept. of Commerce, Ministry of Economic Affairs predicts that the yield of Taiwan’s on-line shopping market will be up to NTD 1 trillion in 2015. Apparently, online shopping market is worth studying in every way. If a manager of e-Commerce website intends to be successful in the market, it is necessary for this individual to comprehend the key factors to incre
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