Relevant bibliographies by topics / On-line sociální sítě

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  1. Dissertations / Theses

Academic literature on the topic 'On-line sociální sítě'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Dissertations / Theses on the topic "On-line sociální sítě"

1

Gleich, Viktor. "Marketing na sociálních sítích - metriky a měření." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196558.

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Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
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2

Juríčková, Kristína. "Problematika propagácie hotelov a analýza konkrétneho hotela." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261785.

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Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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3

Diblíková, Kateřina. "Nové trendy v internetovém marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74721.

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Diploma thesis deals with a role of the new medium -- the Internet. The thesis describes historical development of the Internet wordwide, in the Czech republic and analyzes the situation of Internet users in current czech enviroment. It shows a potential growth of global Internet users until the year 2030. A special attention is applied on the current trends of Internet marketing including e-mail marketing, SEM, banners, blogs and viral marketing. The aim of the diploma thesis is to uncover new trends in on-line marketing -- mobile and video marketing, social networks, location based marketing, virtual worlds, discount portals and others. This theoretical data are used in the case study recommanding appropriate usage of Internet marketing tools for REAL HAPPY HOME, Ltd.
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4

Stemberg, Audrey. "Marketing E-knihy: případová studie knihy DeepFreak." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193167.

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The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Sysalová, Hana. "Marketingová komunikace elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223904.

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This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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6

Kronďáková, Ivana. "Internetový marketing v cestovním ruchu - případová studie vodácké půjčovny Hastrman." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197821.

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The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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7

Konvička, Josef. "Internetová komunikace a propagace horských středisek v Krkonoších." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264256.

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The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
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8

Roubíčková, Michaela. "Nové postupy v Recruitmentu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359160.

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This Diploma Thesis is focused on new procedures in recruitment. Special attention is primarily given to online recruitment and coherent social networks. The major objective is to assess recruitment procedure in a particular company, especially whether and to what extent the company focuses on external environment, accepts current trends and applies new methods of recruitment. Based on superior enquiry, the analysis of current state of the recruitment process was made. As a next step, using comparison of this analysis with the theoretical foundations led to identification of weaknesses and strengths of the process. It was found that analysed company is trying to accept new trends, however, there were identified drawbacks, which could be eliminated by introduction of formulated optimization proposals.
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9

Holoubek, Vojtěch. "Možnosti využití sociálních sítí pro zvýšení konkurenceschopnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76101.

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This thesis deals with online social networking. The goal is aimed at a specific web project to demonstrate and comment on the possibility of using the elements of social networks to increase competitiveness. The text is divided into six chapters. In first is introduced the concept of project, including the objectives and reasons for choosing the theme. The next theoretical chapter describes the history and theory, followed by presentation of successful social sites. There are written the best practices for success in social networking too. The theory is followed by analytical and practical sections -- there is the real web project (hobby site aimed at sharing of user manuals and procedures) described. These chapters are a crucial part of the whole work, there are described all parts of project making, from the analysis of the environment through the required "social" functionality to examples of implementation and discussion of future forms of product promotion. The fifth chapter then presents an assessment of previous sections; achieved outputs are compared (commented) with performance targets and expectations. This part contains also the expected outlook for the future. The conclusion sums up the whole project.
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10

Drastilová, Lutfia. "Využívání sociálních sítí na Blízkém východě se zaměřením na území Palestiny." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-328238.

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(anglicky) Thesis focuses on the topic of usage of on-line social networks in the Middle East focusing on the territory of Palestine. Work consists of several theoretical parts. The first chapter deals with the definition of the region Middle East. In the next chapter is described a new media including social media. Then followed chapter about usage of on-line social networks in the region of Middle East. Next chapter deals about on-line social networks in Palestine territories. The final chapter assesses the whole problematic. [Author's abstract].
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