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Hariguna, Taqwa. "Implementation of Search Engine Optimization (SEO) in e-Commerce Website Using on Page SEO and off Page SEO." International Journal of Advanced Trends in Computer Science and Engineering 9, no. 4 (August 25, 2020): 5481–84. http://dx.doi.org/10.30534/ijatcse/2020/189942020.
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.
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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.
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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Sidqi, Fadila Darojatu, and Hendra Marcos. "OPTIMASI WEBSITE MENGGUNAKAN METODE SEARCH ENGINE OPTIMIZATION (SEO) ON PAGE DAN OFF PAGE DALAM MENINGKATKAN TRAFIK KUNJUNGAN." Journal of Information System Management (JOISM) 3, no. 2 (July 15, 2021): 55–58. http://dx.doi.org/10.24076/joism.2021v3i2.456.
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Perkembangan penggunaan internet di Indonesia mengalami kenaikan yang pesat dan Google merupakan mesin pencari yang paling banyak digunakan. Hal ini mendorong para pelaku industri untuk mendapatkan pasar yang lebih besar melalui sebuah website dan menerapkan metode SEO. Hustle Media Grup merupakan sebuah perusahaan kreatif industri produk dan jasa, photography, cinematography, craft, design, dan printing yang dikemas dalam produksi album kenangan sekolah yang didirikan pada tahun 2014. Website Hustle Media belumlah terfokus secara penuh pada penerapan SEO pada website mereka dan barulah menerapkan SEO pada homepage website, meta description dan pengulangan kata sehingga hal tersebut menyebabkan sedikit adanya kenaikan traffic.
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Nasomyont, Tamrerk, and Nawaporn Wisitpongphan. "A Study on the Relationship between Search Engine Optimization Factors and Rank on Google Search Result Page." Advanced Materials Research 931-932 (May 2014): 1462–66. http://dx.doi.org/10.4028/www.scientific.net/amr.931-932.1462.
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Nowadays, Google has taken a role as a major platform for the Internet search; its search algorithm has been changed periodically, hence being positioned on the first page of the Google search result has a tremendous impact on the online marketing strategy of the organization. Search Engine Optimization (SEO) has been considered as one of the most effective strategies to place the webpage at the top rank of the search engine result. This paper presents the relationship between various SEO factors and the rank in the Search Engine Result Page. The results unravel the key SEO factors, e.g. Backlinks, Keyword, Site structure, that have high degree of relationship with rank in the search engine result page (SERPs).
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Lopezosa, Carlos, Lluís Codina, Javier Díaz-Noci, and José-Antonio Ontalba. "SEO and the digital news media: From the workplace to the classroom." Comunicar 28, no. 63 (April 1, 2020): 65–75. http://dx.doi.org/10.3916/c63-2020-06.
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The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with individuals representative of three professional profiles: professional journalists, SEO consultants, and academics. Based on the data collected, we created five semantic categories – with 25 subcategories – and we correlated the perceptions of the SEO experts employed by the news media with those of the academics. The results highlight varying degrees of convergence and divergence in perceptions across these three professional profiles. Similarly, the results confirm the sector’s pressing need to attract readers by implementing search engine positioning techniques and, hence, its need to ensure future journalists are well trained in technical SEO, on-page SEO, off-page SEO, in the use of SEO analytics and audit tools, and in the ability to identify search trends so that they have the necessary skills to win the struggle for more readers. La lucha de los cibermedios para atraer nuevos lectores ha motivado el uso de estrategias de posicionamiento en buscadores en el seno de las redacciones periodísticas. Dado el consumo, cada vez más frecuente, de noticias a través de buscadores como Google o Bing, este trabajo explora la percepción y la aplicación de la optimización en buscadores (SEO) en los medios de comunicación online y determina las diferentes necesidades formativas de los futuros periodistas que quieran trabajar en este campo. Para ello, se realizaron 33 entrevistas semi-estructuradas a personas que representan tres perfiles profesionales diferentes: periodistas profesionales, consultores de SEO y profesores universitarios. A través de los datos recogidos, creamos cinco categorías semánticas –con 25 subcategorías– y correlacionamos las percepciones de los expertos en SEO que trabajan en empresas periodísticas con las percepciones de los profesores en el contexto académico. Los resultados confirman los diferentes grados de convergencia y divergencia entre estos tres perfiles profesionales. Asimismo, se reafirma la creciente necesidad de atraer lectores a través de técnicas de posicionamiento en buscadores, por lo que señalamos la necesidad de formar a los futuros periodistas en SEO técnico; en SEO On Page; en SEO Off Page; en herramienta analítica; en auditoría SEO; y en la capacidad de identificar tendencias de búsqueda para que estén cualificados con las competencias necesarias para afrontar la lucha por los públicos.
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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (June 30, 2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.
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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.
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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Zhao, Hong, Chen Sheng Bai, and Song Zhu. "Automatic Keyword Extraction Algorithm and Implementation." Applied Mechanics and Materials 44-47 (December 2010): 4041–49. http://dx.doi.org/10.4028/www.scientific.net/amm.44-47.4041.
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Search engines can bring a lot of benefit to the website. For a site, each page’s search engine ranking is very important. To make web page ranking in search engine ahead, Search engine optimization (SEO) make effect on the ranking. Web page needs to set the keywords as “keywords" to use SEO. The paper focuses on the content of a given word, and extracts the keywords of each page by calculating the word frequency. The algorithm is implemented by C # language. Keywords setting of webpage are of great importance on the information and products
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Harto, Agus Budi. "Implementing Website Design Based on Search Engine Optimization (SEO) Checklist to Increase Web Popularity." Journal of Applied Information, Communication and Technology 6, no. 2 (October 25, 2019): 87–97. http://dx.doi.org/10.33555/ejaict.v6i2.67.
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One way to increase website popularity is by increasing the user's visit to the website. Search Engine Optimization is a popular concept to increase website popularity or page ranking of a website in search engine, but not many designer know on how to implement the concept so their website popularity could not be controlled. This research aims to create a template based on checklist created from SEO concept. Evaluation is done by comparing website page ranking that created based on this checklist and not. The result of this research is the website popularity ranking which implement SEO design is higher.
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Pedrosa, Leyberson, and Osvando José De Morais. "Visibilidade web nos buscadores." Estudios sobre el Mensaje Periodístico 27, no. 2 (April 20, 2021): 579–91. http://dx.doi.org/10.5209/esmp.71291.
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Este estudo identifica fatores de Search Engine Optimization (SEO) que ampliam a visibilidade de informações jornalísticas nos mecanismos de busca ao defender que determinados fatores de SEO on-page possuem características notavelmente algorítmicas úteis ao processo rotineiro de produção, edição e publicação de um conteúdo jornalístico. Por meio de marcos referenciais e mapas conceituais, foram classificados sete fatores de SEO on-page, denominados Fatores Algorítmicos On-Page (FAOPs) que geram dados de entrada (inputs) que influenciam os resultados das fórmulas algorítmicas. A aplicação dos FAOPs é comparada a técnicas já existentes no jornalismo a exemplo do lide. Assim, propõe-se um conjunto de perguntas baseadas nos FAOPs cujas respostas funcionam como lide algorítmico para atender demandas dos buscadores, principalmente o Google Search, sem interferir nos princípios éticos do jornalismo.
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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.
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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.
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Handayani, Indri, Erick Febriyanto, and Muhammad Shofwatullah. "Optimalisasi visibilitas situs iLearning Journal Center (iJC) Pada Mesin Pencari Berbasis Search Engine Optimization (SEO) On Page." SATIN - Sains dan Teknologi Informasi 5, no. 1 (June 27, 2019): 27–35. http://dx.doi.org/10.33372/stn.v5i1.448.
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Kemajuan teknologi yang semakin canggih membawa setiap aspeknya, khusus kemajuan teknologi di bidang Teknologi Informasi. iLearning Journal Center (iJC) merupakan situs web yang menyediakan wadah untuk mengelola jurnal. Sehingga diperlukan optimalisasi visibilitas situs web agar diketahui dan terlihat oleh penulis atau peneliti-peneliti di indonesia, dan setiap artikel-jurnal di iJC perlu terpublikasi dengan rating yang lebih luas agar dapat meningkatkan jumlah artikel yang masuk. Oleh karena itu, perlu diterapkan teknik SEO Pada Situs web iLearning Journal Center (iJC) untuk mengatasi masalah-masalah tersebut. Metode penelitian yang digunakan dalam penelitian ini yaitu  Identifikasi masalah, Tinjauan literatur, Perancangan Teknik SEO On Page, Implementasi. Dengan  penelitian ini adalah penerapan teknik SEO Pada Halaman dapat meningkatkan halaman hasil mesin pencari (SERP) situs web di mesin pencari, volume dan kualitas lalu lintas kunjungan dari mesin pencari google meningkat, dan situs web iLearning Journal Center (iJC) telah berhasil terindeks oleh google pergi di halaman pertama dalam pencarian google dengan waktu kurang dari 3 bulan.
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Neves, Barbara Coelho, Ramon Davi Santana, and Dulcinéia Vieira de Assunção Gomes. "Marketing Digital na Recuperação da Informação: técnicas de SEO para visibilidade de periódico científico." Páginas a&b : Arquivos & Bibliotecas, no. 14 (2020): 133–43. http://dx.doi.org/10.21747/21836671/pag14a9.
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It deals with digital marketing through the search engine optimization (SEO) techniques applied to the case of a scientific magazine's website. It analyzes objective and technical aspects and measures of SEO that promote the leverage of the visibility of the website and its published content among the main search results in search engines. The method is descriptive, with a qualitative approach and the support of literature review. As a result, the text presents in a descriptive and reasoned way a brief analysis from the perspective of on-site and on-page SEO. It is concluded that the websites of scientific journals can benefit from SEO techniques in the context of information retrieval. The non-use of basic SEO techniques corroborates for a potential invisibility or low recovery of scientific production on the Web in search engine results at a global level.
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Matošević, Goran, Jasminka Dobša, and Dunja Mladenić. "Using Machine Learning for Web Page Classification in Search Engine Optimization." Future Internet 13, no. 1 (January 2, 2021): 9. http://dx.doi.org/10.3390/fi13010009.
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This paper presents a novel approach of using machine learning algorithms based on experts’ knowledge to classify web pages into three predefined classes according to the degree of content adjustment to the search engine optimization (SEO) recommendations. In this study, classifiers were built and trained to classify an unknown sample (web page) into one of the three predefined classes and to identify important factors that affect the degree of page adjustment. The data in the training set are manually labeled by domain experts. The experimental results show that machine learning can be used for predicting the degree of adjustment of web pages to the SEO recommendations—classifier accuracy ranges from 54.59% to 69.67%, which is higher than the baseline accuracy of classification of samples in the majority class (48.83%). Practical significance of the proposed approach is in providing the core for building software agents and expert systems to automatically detect web pages, or parts of web pages, that need improvement to comply with the SEO guidelines and, therefore, potentially gain higher rankings by search engines. Also, the results of this study contribute to the field of detecting optimal values of ranking factors that search engines use to rank web pages. Experiments in this paper suggest that important factors to be taken into consideration when preparing a web page are page title, meta description, H1 tag (heading), and body text—which is aligned with the findings of previous research. Another result of this research is a new data set of manually labeled web pages that can be used in further research.
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Neves, Barbara Coelho, Ramon Davi Santana, Dulcinéia Vieira de Assunção Gomes, and Makson De Jesus Reis. "Se estou no Google, logo existo: técnicas de alavancagem e visibilidade de um periódico científico em motores de busca por meio de técnicas de SEO." Informação & Informação 25, no. 4 (December 26, 2020): 402. http://dx.doi.org/10.5433/1981-8920.2020v25n4p402.
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O artigo aborda o marketing digital pelo viés das técnicas de Search Engine Optimization (SEO) aplicadas ao caso do Website da revista científica PontodeAcesso. Analisa aspectos e medidas objetivas e técnicas de SEO on-site e on-page que promovam a alavancagem da visibilidade do site e dos seus conteúdos publicados entre os principais resultados de pesquisa dos grandes motores de busca como Google, Bing e Yahoo!. O método é descritivo, com abordagem qualitativa, e metodologia de estudo de case (Revista) em marketing, com o apoio de revisão de literatura e técnica de observação a parir da criação de personas. Como resultado, o texto apresenta de forma descritiva e fundamentada as observações realizadas a partir da análise na perspectiva do SEO on-site e on-page. Conclui-se que o Website da PontodeAcesso não faz uso de tais estratégias e técnicas, o que tem colaborado para uma potencial invisibilidade ou baixa recuperação da sua produção científica na Web em resultados de mecanismos de busca a nível global. E que o uso de tais ferramentas poderiam alavancar sua visibilidade na comunidade científica e potencializar o engajamento.
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Bello, Rotimi-Williams, and Firstman Noah Otobo. "Conversion of Website Users to Customers-The Black Hat SEO Technique." International Journal of Advanced Research in Computer Science and Software Engineering 8, no. 6 (June 29, 2018): 29. http://dx.doi.org/10.23956/ijarcsse.v8i6.714.
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Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.
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O’Neill, Stephen, and Kevin Curran. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking." International Journal of Ambient Computing and Intelligence 3, no. 4 (October 2011): 62–70. http://dx.doi.org/10.4018/jaci.2011100105.
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Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently. This paper provides an overview of search engine optimisation strategies and pitfalls.
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Nofriani, Nfn. "Analysis On Internet Pattern of Youtube Browsing in Indonesia Using Web Crawling and Unsupervised Learning (Analisis Pola Minat Tayangan Youtube DI Indonesia dengan Web Crawling dan Supervised Learning)." JURNAL IPTEKKOM : Jurnal Ilmu Pengetahuan & Teknologi Informasi 20, no. 2 (December 20, 2018): 93. http://dx.doi.org/10.33164/iptekkom.20.2.2018.93-106.
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YouTube is a popular video sharing website, specifically in Indonesia. Every day, in every country, the list of trending videos is updated on YouTube’s Trending page. The data of trending videos can be used for information exploration, such as analysis on the pattern of interests of YouTube browsing. This research aims to grab and analyse the metadata of trending videos to generate a classifier model and statistics of trending YouTube videos in Indonesia. The data is grabbed from YouTube’s Trending page using Scraper and Screaming Frog SEO Spider tools, every day for 10 consecutive days. The data is later classified into video categories. The approach used for this purpose is rule-based classification using J48 tree algorithm and TF-IDF filter. The result of this research shows that videos about people, blogs, sports, news, politics, comedy, entertainment and music are what interest the people in Indonesia the most.
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Navío Navarro, Mariché. "Penalizaciones de Google: cómo destruir nuestro posicionamiento en buscadores." Oikonomics, no. 11 (May 27, 2019): 36–42. http://dx.doi.org/10.7238/o.n11.1905.
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Dentro del conjunto de estrategias de marketing digital, el posicionamiento orgánico en buscadores tiene como principal objetivo conseguir visibilidad en plataformas como Google que, después, se traduzcan en un crecimiento del tráfico a nuestras webs. En este sentido, la disciplina del Search Engine Optimization (SEO) se encarga de ejecutar una serie de tácticas on-page y off-page para promover que los algoritmos de los buscadores nos indexen entre los primeros resultados, pues son estos los que concentran un mayor ratio de clics (CTR). En este intento por adaptar las webs a los requerimientos premiados por los algoritmos, el desconocimiento o la picaresca pueden provocar la sobreoptimización de los sites, que son interpretados por los buscadores como intentos de manipulación o engaño. De ser detectados, las webs que han llevado a cabo estas acciones de manera consciente o inconsciente sufren penalizaciones por parte de plataformas como Google. Estas ocasionan grandes descensos en las posiciones de la página de resultados o, en los peores casos, la desindexación completa de la web, que desaparece de los buscadores, lo que provoca la pérdida de visibilidad y la destrucción del trabajo a largo plazo que supone el SEO. En este artículo, reconoceremos los tipos de penalización y los motivos por los que Google y otros search engines castigan las webs, además de una serie de técnicas para corregir estos castigos.
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Yin, Xi Jie, Jian Guo Xu, and Xiao Feng Zhao. "For Search Engine Optimization Strategy Analysis of Website Design." Applied Mechanics and Materials 519-520 (February 2014): 383–86. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.383.
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Whether on a company's website or personal website, there will be a optimization and promotion process, which is a systematic project. Search Engine Optimization (SEO) is one of the mainstream technologies in the field. From the perspective of the working principles of the search engine, this thesis aims to analyze sorting methods of the search engines and find out the main factors influencing the page rank, and then to analyze the structure, content, site navigation, keywords, strategy and optimization of links of the website, etc., and to put forward relevant optimization strategy.
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Rovira, Codina, Guerrero-Solé, and Lopezosa. "Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus." Future Internet 11, no. 9 (September 19, 2019): 202. http://dx.doi.org/10.3390/fi11090202.
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Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied to academic databases and search engines, in a trend that is in constant growth. This new approach, known as academic SEO (ASEO), has generated a field of study with considerable future growth potential due to the impact of open science. The study reported here forms part of this new field of analysis. The ranking of results is a key aspect in any information system since it determines the way in which these results are presented to the user. The aim of this study is to analyze and compare the relevance ranking algorithms employed by various academic platforms to identify the importance of citations received in their algorithms. Specifically, we analyze two search engines and two bibliographic databases: Google Scholar and Microsoft Academic, on the one hand, and Web of Science and Scopus, on the other. A reverse engineering methodology is employed based on the statistical analysis of Spearman’s correlation coefficients. The results indicate that the ranking algorithms used by Google Scholar and Microsoft are the two that are most heavily influenced by citations received. Indeed, citation counts are clearly the main SEO factor in these academic search engines. An unexpected finding is that, at certain points in time, Web of Science (WoS) used citations received as a key ranking factor, despite the fact that WoS support documents claim this factor does not intervene.
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Seymour, Tom, Dean Frantsvog, and Satheesh Kumar. "History Of Search Engines." International Journal of Management & Information Systems (IJMIS) 15, no. 4 (September 12, 2011): 47. http://dx.doi.org/10.19030/ijmis.v15i4.5799.
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As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.
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Ziakis, Christos, and Maro Vlachopoulou. "Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages." WSEAS TRANSACTIONS ON COMPUTERS 20 (September 24, 2021): 207–16. http://dx.doi.org/10.37394/23205.2021.20.22.
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There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s technology and WCMS. Following a relevant literature review, the authors conducted research amongst 6682 websites in order to identify whether and which WCMS is used by SEO experts’ websites that appear in the top search results. Findings indicated that custom made websites that do not rely on widely used WCMSs appear more frequently at the top of search results, while the Drupal CMS appears quite high, despite it being used by a small number of websites across the web.
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Król, Karol. "The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 10, no. 4 (December 20, 2017): 76–85. http://dx.doi.org/10.29316/ers-seir.2017.36.
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Abstract Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials and methods: Evaluation of website quality was based on selected “site authority” measures, from the so-called SEO metrics: Trust Rank, Moz Rank and Page Authority, as well as measurement of the selected performance parameters of websites. The research was conducted on a group of 400 websites of agritourism farms, whose addresses were obtained from selected web directories. Results: In the case of as many as 331 sites (approx. 83%) Trust Rank lower than 1 point was recorded. The majority of tested websites are characterised by an average value of the Moz Rank index and a low value of the Page Authority index. The average time taken to load the website in the browser window for the first time was about 2.7 seconds, with as many as 68 (17%) websites being loaded in over 5 seconds. Conclusions: The tested websites are characterised by low values of the authority index, which may indicate poor quality, poor visibility in search results and a lack of recommendations from other valuable sites. Low index values may also mean that, despite the global potential, the tested websites have a merely local impact. Their existence is known to a small number of people and their Internet visibility is negligible or nonexistent. Websites published in such a manner do not fulfil their function.
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Damayanti, Alviera Suci, Sari Wulandari, and Meldi Rendra. "Marketing Communication Program Design of Online Travel Agent Kliktrip Using Benchmarking and Analytical Hierarchy Process Methods." International Journal of Innovation in Enterprise System 5, no. 02 (July 31, 2021): 144–56. http://dx.doi.org/10.25124/ijies.v5i02.137.
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Kliktrip is an Online Travel Agent (OTA) that has trip & activities facilities and was established in 2018 in Bandung. Kliktrip sales are still experiencing a decline due to low public awareness of Kliktrip which is seen through the number of downloads on mobile apps and Instagram followers. Kliktrip sales are still experiencing a decline and public awareness of Kliktrip is still low because Kliktrip has not implemented 7 out of 8 marketing communication mix optimally. Therefore, research was conducted to design an effective marketing communication program for Kliktrip by using benchmarking and Analytical Hierarchy Process (AHP) methods. Based on the results of AHP data processing, it can be seen that the selected benchmark partner is Explorer.id with a total priority vector value of 0.44 and benchmark results with Explorer.id concluded that Kliktrip needs to increases the value of SEO, page views, and unique visitors on the website, creates a Tiktok’s account, webisode, and video podcasting, collaborates with cross-promotion, makes contests (giveaways), increase the number of downloads and reviewers on mobile apps, implementing mobile billboards and cause-related marketing, increasing customer service operational time, participating in exhibitions, and collaborating with influencers.
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Turchyn, Liuba, and Victor Ostroverhov. "MODERN TRENDS OF INTERNET MARKETING." Regional’ni aspekti rozvitku produktivnih sil Ukraїni, no. 24 (2019): 75–85. http://dx.doi.org/10.35774/rarrpsu2019.24.075.
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The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy. The authors find that with the development of society and the growth of progress in the whole business it is becoming increasingly difficult to promote their product or service, especially in the conditions of fierce competition. In fact, for a successful business, an entrepreneur must be an innovator, not afraid of changes in the organization of marketing activities. The business owner should monitor all the actions of his competitors, use all possible (legitimate) ways to achieve the goal, so the main goal is to increase the competitiveness of the company and increase its profits.
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Purbasari, Ayi, Ghesti Prabawati Maryono, Ferry Mulyanto Mulyanto, and Wanda Gusdya. "Utilization of Google My Business as a Tourism Promotion Media Using Local Search Engine Optimization." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 2, no. 2 (December 10, 2020): 169–78. http://dx.doi.org/10.34306/itsdi.v2i2.417.
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The tourism industry is an industry that continues to grow in the world, including in Indonesia. Likewise, Kebumen Regency has various tourism potentials ranging from water tourism, mountain tourism, culinary tours, cave tours, cultural tourism and others. One of them is Curug Sindaro, which is located in the north of Kebumen Regency which is precisely located in Wadasmalang Village, Karangsambung District, Kebumen Regency, Central Java. However, in the process of developing and managing it, the tour, which was inaugurated on March 3, 2019, is increasingly experiencing a decline in visitors. Which is where, the main problem is that the promotion is still not optimal.
In the existing tourism development process, of course, requires the media used to carry out promotions with a good marketing strategy. In order to be easily affordable, the right marketing strategy to use is an online marketing strategy. By analyzing promotional needs and analyzing keywords, it can maximize promotion.
The purpose of this research is to implement Local SEO using Google My Business as a promotional medium for Wisata Curug Sindaro which is an online marketing strategy. If the Sindaro waterfall tour is promoted through Google my business, tourists around the Sindaro waterfall will find it easy to find Sindaro waterfall tourism through google and it is hoped that visitors will increase. Because, in this Google My Business has sufficient features for promotion. With the initial stage of registering a Google My Business account, then claiming an existing business. Because previously the Sindaro Curug Tour was already on Google Pages. With several stages of verification and changing the cellphone number that stated the Google My Business account for Sindaro Curug Tourism has been successfully created. However, due to the verification method there are obstacles that have been successfully created is the web page for the Sindaro Waterfall Tour.
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Landau, Danny A., Erica Landis, and Kaitlyn Steininger. "Types of Information Available on the Internet from Disorders Commonly in the News." Blood 126, no. 23 (December 3, 2015): 5598. http://dx.doi.org/10.1182/blood.v126.23.5598.5598.
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Abstract Types of Information Available on the Internet From Disorders Commonly in the News. Background: Recently two prominent members of the media and a retired basketball player have been diagnosed with myelodysplasia (MDS), multiple myeloma, and chronic myelogenous leukemia (CML) respectively. These conditions have therefore received a lot of media attention. Due to this, it is likely that people at home will have increased curiosity and be more likely to seek out information on these conditions on the internet. This could in turn lead to misinformation or provide biased information to patients. We therefore decided to perform searches to determine the type of information patients are receiving. Methods: Google.com is the most commonly used search engine in the world1. We conducted all searches via this engine. 75% of the time, people do not search beyond the first page of results.2 However, we opted to search the first three pages. The search terms "CML", "MDS" and multiple myeloma were used. When reading newspaper articles and internet journals, the acronyms were more commonly used throughout the reports, so only the acronyms were used for CML and MDS exclusively. Both sponsored and unsponsored results were considered. Results were then broken into individual categories for the results. For the unsponsored results, nearly all results could be broken into "level one evidence", "patient support", "cancer center advertisements", and "unrelated". For sponsored results, the categories included "pharmaceutical company", "cancer center advertisement", "patient support", "alternative therapies", "additional search engines", and "unrelated". Results: Results for each individual search are as below 1. CML a. Sponsored: i. Pharmaceutical company: 3/25 ii. Cancer center advertisement: 4/25 iii. Patient support: 8/25 iv. Additional search engine: 6/25 v. Alternative care: 3/25 vi. Unrelated: 1/25 b. Unsponsored: i. Level one evidence: 10/29 ii. Patient support: 8/29 iii. Cancer center advertisement: 0/29 iv. Unrelated: 11/29 2. MDS a. Sponsored: i. Pharmaceutical company: 0/15 ii. Cancer center advertisement: 0/15 iii. Patient support: 3/15 iv. Additional search engine: 4/15 v. Alternative care: 2/15 vi. Unrelated: 6/15 b. Unsponsored: i. Level one evidence: 4/29 ii. Patient support: 4/29 iii. Cancer center advertisement: 1/29 iv. Unrelated: 20/29 3. Multiple myeloma a. Sponsored i. Pharmaceutical company: 10/32 ii. Cancer center advertisement: 6/32 iii. Patient support: 8/32 iv. Additional search engine: 3/32 v. Alternative care: 2/32 vi. Unrelated: 3/32 b. Unsponsored i. Level one evidence: 9/28 ii. Patient support: 13/28 iii. Cancer center advertisement: 5/28 iv. Unrelated: 1/28 4. Totals: a. Sponsored i. Pharmaceutical company: 13/72 ii. Cancer center advertisement: 10/72 iii. Patient support: 19/72 iv. Additional search engine: 13/72 v. Alternative care: 7/72 b. Unsponsored i. Level one evidence: 23/86 ii. Patient support: 25/86 iii. Cancer center advertisement: 6/86 iv. Unrelated: 32/86 Two results from myeloma count not be put into these categories and were excluded from the results. Conclusion: Excluding the sponsored results, the information available to patients appears to be mostly patient support or provides level one evidence. However, the results of MDS were often not related to myelodysplasia, which can be confusing to less savvy internet users. Alternative care was only mentioned in the sponsored results. The information available from other search engines that were linked to sponsored results were not looked at at this time. Patients can find useful information on routine internet searches. References: 1. Top 15 Most Popular Search Engines. 2015. http://www.ebizmba.com/articles/search-engines 2. Siu, E. 24 Eye Popping SEO Statistics. 2012. http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ Disclosures No relevant conflicts of interest to declare.
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MASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Oksana KOVALYK. "The digital tools usage in the organization of resource support for small business activity." Economics. Finances. Law, no. 6/1 (June 30, 2021): 30–32. http://dx.doi.org/10.37634/efp.2021.6(1).6.
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The paper is devoted to the problems of using digital (digital) marketing tools by small businesses. The essence of digital marketing is clarified, its differences from Internet marketing are analyzed. The tasks of marketing activities of small enterprises in the digital environment are determined. The features of the use of individual digital marketing tools are considered: search engine optimization (SEO), contextual advertising, media context advertising, email marketing, social media marketing (SMM). In addition, the paper examines the main trends in the development of digital marketing in Ukraine and abroad, draws conclusions about the prospects for using various digital technologies in small businesses in the coming years. One of the main tasks of digital marketing is to connect offline audiences to the company's online channels. For example, advertising messages in an offline environment can lead potential customers to the company's website or its page on the social network. Each small business selects communication channels based on the specifics of their own business, available resources and the characteristics of the target audience. For some companies it will be acceptable to use only online tools, for others this direction will be ineffective or unprofitable. Therefore, an important component of the process of developing and implementing digital marketing policy is testing different channels of communication with the consumer. In today's rapidly transforming digital marketing environment, the regular introduction of new information and communication technologies and methods of working with mobile and Internet content to succeed in a highly competitive market, small businesses are no longer enough to use Internet marketing tools. These tools need to be integrated with offline promotion channels and develop comprehensive marketing solutions based on the characteristics and needs of a particular business. These decisions should cover all areas of marketing activities: from market research and product positioning to advertising. Entrepreneurs need to take into account changes in the psychology of consumers of digital information and adjust their marketing campaigns in accordance with the most current trends in the digital environment.
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Pratt, Kathryn. "Charlotte Smith's Melancholia on the Page and Stage." SEL Studies in English Literature 1500-1900 41, no. 3 (2001): 563–81. http://dx.doi.org/10.1353/sel.2001.0031.
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Lupton, Christina. "Gender and Materiality on the Eighteenth-Century Page." SEL Studies in English Literature 1500-1900 54, no. 3 (2014): 605–24. http://dx.doi.org/10.1353/sel.2014.0029.
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田, 郸郸. "Large Scale Web Page Classification Algorithm Based on Spectral Hashing." Software Engineering and Applications 05, no. 01 (2016): 65–74. http://dx.doi.org/10.12677/sea.2016.51008.
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上官, 湖源. "An Improved 3D Page Turning Simulation Method Based on Mass-Spring System." Software Engineering and Applications 03, no. 06 (2014): 172–79. http://dx.doi.org/10.12677/sea.2014.36020.
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Fry, Donald L. "Mathematical models of arterial transmural transport." American Journal of Physiology-Heart and Circulatory Physiology 248, no. 6 (June 1, 1985): H966—r—H966—r. http://dx.doi.org/10.1152/ajpheart.1985.248.6.h966-r.
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H240: Donald L. Fry. “Mathematical models of arterial transmural transport.” Page H244: The denominator “t” on the left of Eq. 14a was omitted; Eq. 14a should read (See PDF) Page H261: Eq. A1Oa should read (See PDF) Page H262: Eq. C6 should read (See PDF) and Eq. C7 should read (See PDF) Page H263: Eq. C9 should read (See PDF)
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Sharma, Gunjan, Naval Bajpai, Kushagra Kulshreshtha, Vikas Tripathi, and Prince Dubey. "Foresight for online shopping behavior: a study of attribution for “what next syndrome”." foresight 21, no. 2 (April 8, 2019): 285–317. http://dx.doi.org/10.1108/fs-11-2017-0069.
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PurposeThe online shopping behavior is the outcome of the variety of attribution from product/ service offering to internet experience. The present study attempts to develop a complete product/service offering by exploring and examining the different combinations of online shopping attributes to provide the customized experience. Therefore, this study aims to fill the gap of customer desired experience and present scenario in online shopping behavior.Design/methodology/approachThe exploration of attributes pertaining to online shopping behavior was done by seeking theoretical support from different technology adoption theories/models and the Delphi technique, exercised with active participants of online and offline shopping. The theoretical and experience shared attributes were devised and social desirability scale (SDS) was used for eliminating the social desirability bias. Further, the questionnaire was administered online and offline during mall intercept. The Conjoint analysis was used to investigate the relative importance and utilities of the attributes and its levels individually and compositely at different levels.FindingsIn the context, brand loyalty, online reputation management and Web interactivity were found most relavant followed by e-WOM, perceived risk and price. The specific levels of attributes such as taking consumer advice, search engine optimization (SEO), perception-based interactivity, consumer message boards, product risk and discount pricing were the crucial in motivating the customers for online shopping. This research affords the avenue for the marketers to motivate and delight consumers to retribalize by the way of “e-tribalizing.”Research limitations/implicationsThe current study was conducted in confined geographical locations and limited in sample size; thus, the issue of generalization may prevail, but forthcoming researchers may exercise the techniques with better probabilistic sampling technique. The mass customization of the website features by comparing attribute orientation of customers around websites was recommended with the third-party certification to reduce the consumers’ perceived risk during online shopping. Finally, the different levels, such as Facebook fan page in ORM and Everyday Low Price (EDLP) in pricing may be considered for the future research work.Originality/valueThe research studies on online shopping behavior with Web interactivity, e-WOM, perceived risk, brand loyalty, ORM and price using a decompositional technique are scant. This study persuades the customers to go for online shopping by putting them in the almost real-time purchasing scenario. The study confirmed the need of people to retribalize through e-tribalization by the way of customization for the masses in the context of online shopping.
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De Sousa, Carla. "Errata ao Artigo “Implementação de um Estudo de Efetividade da Vacina Contra a Gripe no Contexto Hospitalar em Portugal: Projeto EVA Hospital”, Publicado em Acta Med Port 2021 Jan;34(1):20-27." Acta Médica Portuguesa 34, no. 1 (January 4, 2021): 70. http://dx.doi.org/10.20344/amp.15515.
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On page 23, Figure 1, where it reads:“Controls 1572015-2016 season = 47” (area circled in the image bellow)It should read: (see new Figure 1 on pag. 62)On page 25, Table 2, third line of the last column, under “p-value”, where it reads: 1 (see Table 2 in page 63)It should read: 1.000 (see new Table 2, page 64)Article published with errors: https://www.actamedicaportuguesa.com/revista/index.php/amp/article/view/13438
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Koehr, John. "Executive Perspectives." Leading Edge 39, no. 6 (June 2020): 376. http://dx.doi.org/10.1190/tle39060376.1.
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I am closing out my first year with SEG as executive director, and I wanted to share some of the highlights of my journey thus far. In previous issues of TLE, I have shared observations from my first 90 days (see October 2019 President's Page) and a report on the year 2019 (see April 2020 Executive Perspectives). Noteworthy accomplishments over my first year included realigning staff resources with SEG's new portfolio structure; refreshing the SEG strategy; completing the sale of SEG's Tulsa, Oklahoma, real estate; expanding SEG's international presence; convening a successful SEG 2019 Annual Meeting; enhancing operational rigor; and launching new products such as a new partner event, new early-career and membership programs, an open-access journal, and a new platform for the SEG Library.
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Safavi, Sarvenaz, and Agah Gümüş. "Bringing back the image into its frame: Barthes’ soldier and the contextual frame of human perception and interpretation of signs." Semiotica 2019, no. 229 (July 26, 2019): 87–100. http://dx.doi.org/10.1515/sem-2017-0095.
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AbstractIn this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different background knowledge of the audience. This means that human sees the Context A, or what is designed, in the situation of Context B, or situational context, and interpret based on their Context C, or background knowledge of the audience.
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JaeYoung Han, 차정호, 노태희, and 김은혜. "Exploring the Processes of Understanding Web Page by Semiotic Approach: Focused on the Chemed4U Homepage." SECONDARY EDUCATION RESEARCH 55, no. 1 (April 2007): 1–22. http://dx.doi.org/10.25152/ser.2007.55.1.1.
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Hynds, Ernest C. "Editors at Most U.S. Dailies See Vital Roles for Editorial Page." Journalism Quarterly 71, no. 3 (September 1994): 573–82. http://dx.doi.org/10.1177/107769909407100309.
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Editors and editorial page editors remain positive about the role of the editorial in today's newspapers. They believe editorial pages provide information, analyses, benchmarks, and public forums to assist readers in making decisions and taking action on issues. This study provides comparative data about editorial page features for similar studies conducted in 1975, 1983, and 1992. In this survey most editors reported increased reader involvement in the editorial page, especially in letters columns.
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Charlton, Karl, Matt Capsey, and Chris Moat. "Is weight just a number? The accuracy of UK ambulance paediatric weight guidance ‐ findings from a cross-sectional study." British Paramedic Journal 5, no. 3 (December 1, 2020): 1–7. http://dx.doi.org/10.29045/14784726.2020.12.5.3.1.
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<sec id="s1">Background: The weight of children provides the cornerstone of their clinical management, as many drug dosages, equipment sizes, fluid boluses, as well as DC shock energy, are administered on a per kilogram basis. Children who attend hospital are weighed using scales prior to receiving these interventions. This is not possible in the pre-hospital environment. A paucity of evidence exists to support the page for age weight guidance indicated by JRCALC, and it remains unknown if this approach meets the reference standard of 70% of estimations within 10% of actual weight and 95% within 20% of actual weight. </sec> <sec id="s2">Methods: We used a cross-sectional study design and collected data from a convenience sample of children who attended the outpatients department of a major hospital in England between July and September 2019. All children aged between 1 and 11 years who were weighed were eligible for inclusion. Outcomes were to determine if the page for age approach meets the reference standard and to determine any implications for care. </sec> <sec id="s3">Results: 341 children were included in this study. Each age group consisted of varying numbers of children. 50.5% (172/341) of the sample were female. Observed weights ranged from 8.28 to 82.70 kg (median 20.60 kg). The mean weight of girls versus boys was 24.69 kg and 23.39 kg respectively (95% CI -4.12‐1.32, p = 0.3123). Observed weights were greater than the page for age guidance weight in all age groups, and the accuracy of page for age weight guidance diminished with age. Adrenaline 1:10,000 doses and defibrillation energy levels guided by page for age differ from those guided by weight, but are not deleterious to care. </sec> <sec id="s4">Conclusion: Page for age weight guidance does not meet the reference standard. Most paediatric pre-hospital care is administered by age and not weight. In the absence of an accurate weight, ambulance clinicians should continue to use the page for age system, although the gold standard remains to use an accurate weight measurement. While there are no facilities to weigh children in ambulances, if an accurate weight is available then consideration should be given to using this rather than age. </sec>
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Zerbe, Gary O., Philip G. Archer, Natalio Banchero, and Andrew J. Lechner. "On comparing regression lines with unequal slopes." American Journal of Physiology-Regulatory, Integrative and Comparative Physiology 251, no. 6 (December 1, 1986): R1239. http://dx.doi.org/10.1152/ajpregu.1986.251.6.r1239-r.
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Page R178: Gary O. Zerbe, Philip G. Archer, Natalio Banchero, and Andrew J. Lechner. “On comparing regression lines with unequal slopes.” Page R179: first column, the paragraph after Equation 7 should read Case II. If A < 0 and D > 0, then the tests will be significant for X's satisfying (See PDF)
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Macrae, Finlay A., D. James B. St John, Elaine P. Muir, J. Campbell B. Penfold, and Alan M. Cuthbertson. "Impact of a hospital‐based register on the management of familial adenomatous polyposis (for editorial comment, see page 546; see also page 557)." Medical Journal of Australia 151, no. 10 (November 1989): 552–57. http://dx.doi.org/10.5694/j.1326-5377.1989.tb101280.x.
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Hackett, Jon. "Teaching ENT to GPs." Bulletin of the Royal College of Surgeons of England 90, no. 10 (November 1, 2008): 342–43. http://dx.doi.org/10.1308/147363508x373596.
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From polyclinics to federations (see page 334) to supervising GPs with a special interest (see page 332), closer working between surgeons and GPs is increasingly on the health care agenda. The College's education department is embracing this through its first course aimed specifically at GPs instead of surgeons or the surgical team. Otolaryngology for GPs allows general practitioners to benefit from the knowledge and experience of ear, nose and throat (ENT) surgeons. It is the brainchild of College otorhinolarnyngology tutor, Gus Alusi, who is consultant otorhinolaryngologist at Barts and the London NHS Trust.
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Arase, Yuki, Takahiro Hara, Toshiaki Uemukai, and Shojiro Nishio. "Annotation and Auto-Scrolling for Web Page Overview in Mobile Web Browsing." International Journal of Handheld Computing Research 1, no. 4 (October 2010): 63–80. http://dx.doi.org/10.4018/jhcr.2010100104.
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Due to advances in mobile phones, mobile Web browsing has become increasingly popular. In this regard, small screens and poor input capabilities of mobile phones prevent users from comfortably browsing Web pages that are designed for desktop PCs. One of the serious problems of mobile Web browsing is that users often get lost in a Web page and can only view a small portion of a Web page at a time, not able to grasp the entire page’s structure to decide which direction their information of interest is located. To solve this problem, an effective technique is to present an overview of the page. Although prior studies adopted the conventional style of overview, that is, a scaled-down image of the page, this is not sufficient because users cannot see details of the contents. Therefore, in this paper, the authors present annotations on a Web page that provides a functionality which automatically scrolls the page. Results of a user experiment show that annotations are informative for users who want to find contents from a large Web page.
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Duke, Johnny I. "Service Learning: Taking Mathematics into the Real World." Mathematics Teacher 92, no. 9 (December 1999): 794–99. http://dx.doi.org/10.5951/mt.92.9.0794.
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Lyman, Charles. "Microscopy Today at 20." Microscopy Today 20, no. 6 (November 2012): 7. http://dx.doi.org/10.1017/s155192951200082x.
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In February 1992 Don Grimes created Microscopy Today on his computer as a four-page, desktop-published newsletter. By November it had grown to 14 pages (see cover image below) and was delivered to 11,000 microscopists. In this latter issue there were articles on SEM and AFM, a detailed calendar of coming events, a column by Jean-Paul Revel, and an editorial encouraging readers to join MSA and MAS. Stephen Carmichael's review column made its first appearance in April 1994 (see page 8 for his 129th review!). Phil Oshel began Microscopy 101 in February 1997 and subsequently acquired most of the articles, especially those about microscopy methods. But the most unique aspects of those early MT issues were Don's humorous page fillers and his news about people and companies in the microscopy business. Don was able to make his news column work because he knew nearly everyone in the microscopy and microanalysis field: researchers, manufacturers, and salespeople.
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Sjöholm, Aring;. "Differential effects of cytokines on long-term mitogenic and secretory responses of fetal rat pancreatic β-cells." American Journal of Physiology-Cell Physiology 264, no. 2 (February 1, 1993): 1. http://dx.doi.org/10.1152/ajpcell.1993.264.2.1-a.
Full textAbstract:
Pages C116 and C118: Å. Sjőholm. “Differential effects of cytokines on long-term mitogenic and secretory responses of fetal rat pancreatic β-cells.” Page C116, Table 1, the units for [Glucose] should read mM, and page C118, Table 3, the units for [IFN-ggr] should read U/ml, as shown in the corrected tables. (The errors were inadvertently introduced by the printer at the final stage of proof.) (See PDF)
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Sjöholmöholm, A. "Differential effects of cytokines on long-term mitogenic and secretory responses of fetal rat pancreatic βcells." American Journal of Physiology-Cell Physiology 264, no. 4 (April 1, 1993): 1. http://dx.doi.org/10.1152/ajpcell.1993.264.4.1-a.
Full textAbstract:
Pages C116 and C118: Å. Sjőholm. “Differential effects of cytokines on long-term mitogenic and secretory responses of fetal rat pancreatic betacells.” Page C116, Table 1, the units for [Glucose] should read mM, and page C118, Table 3, the units for [IFN-ggr should read U/ml, as shown in the corrected tables. (The errors were inadvertentlv introduced by the printer at the final stage of proof.) (See PDF)