Academic literature on the topic 'Online accommodation booking'

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Journal articles on the topic "Online accommodation booking"

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Bisschoff, Christo, and Wehmeyer Joubert. "Brand loyalty towards online accommodation booking platforms." Innovative Marketing 16, no. 2 (April 2, 2020): 1–14. http://dx.doi.org/10.21511/im.16(2).2020.01.

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This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study, while the Moolla and Bisschoff brand loyalty model was used to measure brand loyalty across twelve antecedents. This study aimed to, firstly, validate the model for use in online booking platforms, secondly, to measure the reliability of the data, and finally, to measure brand loyalty across twelve antecedents in online booking platforms. Online questionnaires were distributed via an online link by the booking managers of the game reserve, and 131 responses were captured; this represented a statistically adequate sample as per the KMO measure (.741). The descriptive statistics, using a 5-point Likert scale, showed that Brand trust (4.03) and Customer satisfaction (3.96) are the most important brand loyalty antecedents, while Culture (2.34) is the least important brand loyalty antecedent in an online booking platform. Exploratory factor analysis validated the questionnaire for online booking platforms, while Cronbach’s alpha coefficient (.701) indicated that the reliability of the data is acceptable. Regarding latent variable identification, Brand quality and Brand relationship are two most important factors, respectively, explaining variance of 13.1% and 8.7%. The study culminated in a model to measure and manage brand loyalty of online booking platforms. This model can be operationalized for use by managers, researchers, and academia.
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Abdul Rahim, Fitriya, Teck Chai Lau, and David Ching Yat Ng. "E-Tourism: Malaysian travellers intention in online accommodation booking." Environment-Behaviour Proceedings Journal 5, SI1 (June 1, 2020): 195–201. http://dx.doi.org/10.21834/ebpj.v5isi1.2320.

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A great number of tourists has embraced online travel booking. This paper examines the influence of four factors, namely credibility, trustworthiness, perceived usefulness, and perceived ease of use on booking intention and explores whether the attitude mediates the relationship between trustworthiness and booking intention. A total of 191 completed and usable questionnaires from holidaymakers in Malaysia were collected. The results showed that perceived usefulness and perceived ease of use have a significant positive relationship with the booking intention. The result also highlighted that attitude partially mediates the relationship between trustworthiness and booking intention. The paper concludes with a discussion on managerial implications and suggestions to address this issue. Keywords: holiday accommodations, holidaymakers, online booking, online information search. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI1.2320
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Аlyamkina, Аlina, Vyacheslav Kitsis, Sergej Teslenok, and Kirill Teslenok. "ONLINE BOOKING ON THE SERVICE WEBSITE ON RESERVING HOTELS ON THE INTERNET HORSE21." GEOGRAPHY AND TOURISM, no. 44 (2018): 13–22. http://dx.doi.org/10.17721/2308-135x.2019.44.13-22.

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Purpose. The purpose of the article is to analyze the technological features of the online booking system as an example Horse21. Methods. Used research methods such as: system, analysis of literature and Internet sources, comparative, statistical. Results. As a result of the study, the importance of modern information and communication computer technologies that are currently most widely used when booking places in collective means of accommodation, their advantages and the main directions of online booking development in the tourism industry have been determined. The main attention is paid to the features of the online booking technology on the Horse21 website. Scientific novelty. The possibilities of using modern information and communication computer technologies in the implementation of online booking through the Horse21 system are determined. The practical significance. Based on the analysis the online booking technology on the Horse21 system site identified six successive stages of actions aimed at booking places in collective means of accommodation. The results are intended to promote the further development of the use of online booking systems. Keywords: tourism, hospitality industry, reservation systems, modern information and communication computer technologies, online booking, Horse21.
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Vukasović, Tina, and Vlaho Mihač. "Trends in the Online Booking of Hotel Accommodation." International Journal of E-Services and Mobile Applications 13, no. 1 (January 2021): 60–76. http://dx.doi.org/10.4018/ijesma.2021010105.

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New technologies and tourist habits are the main reasons for the constant development in tourism. Tourist surfs through so many websites and promotional messages before making a final decision on which hotel to book. The hotel must invest in the development of a modern reservation system. The research is aimed at elaborating systems, trends, and innovations in online hotel accommodation sales in the Republic of Croatia. The authors have set the following research questions: (1) Which systems are used in hotel sales and marketing departments, and what are they used for in Croatia? (2) What is the growth of online sales in the last three years in Croatia? (3) What is the share of online sales per sales channel in Croatia? The main discoveries of the research are the systems used in hotel sales and the percentage of share of reservations made through direct sales channels of the companies surveyed. Keywords Croatia, Hotels, Innovation, Online Booking Systems, Qualitative Research, Quantitative Research, Share by Sales Channels, Tourism, Trends
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Teng, Yi-Man, Kun-Shan Wu, and Che-Yi Chou. "Price or Convenience: What Is More Important for Online and Offline Bookings? A Study of a Five-Star Resort Hotel in Taiwan." Sustainability 12, no. 10 (May 12, 2020): 3972. http://dx.doi.org/10.3390/su12103972.

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Low price or convenience? What is more important for online and offline bookings? For the sustainable development of the hospitality industry, it is necessary to know the opinions of customers about their online/offline hotel booking experiences. This study aimed to predict the customers’ online/offline booking behavior toward a resort hotel in Taiwan by adapting the marketing mix elements. We first designed and executed a detailed questionnaire involving approximately 300 respondents from a five-star hotel in Taiwan, used hypothesis testing to extract important factors from the data, and finally used logistic regression of these factors to predict the customer choices effectively. The study results show that the majority of the customers believe that booking hotel services online provides for a broader choice, offers more discounts and more privacy than available while booking offline, and is cheaper, faster, and more reliable and convenient. The outcomes of logistic regression confirm that “broad choice,” but not “low price” has the most significant impact on the customers booking a resort accommodation online or offline. Furthermore, the results of the analysis of variance (ANOVA) show that the younger customers (under the age of 45) and those with university degrees are significantly more likely to make the reservations online for a resort. The findings and the recommendations can provide valuable inputs to the resort industry practitioners in Taiwan for improving the online booking services.
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Kalinić, Zoran, and Miloš Novaković. "Online accommodation booking habits and attitudes of Serbian travelers." Menadzment u hotelijerstvu i turizmu 7, no. 2 (2019): 11–23. http://dx.doi.org/10.5937/menhottur1902011k.

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Polzikova, E. V. "Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund." Scientific bulletin of the Southern Institute of Management, no. 1 (April 27, 2019): 95–99. http://dx.doi.org/10.31775/2305-3100-2019-1-95-99.

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The article describes the features of accommodation enterprises promotion in online booking systems, as the dynamic development of the activities of accommodation enterprises is due to the technical capabilities provided by technological progress. More efficient operation, improving the reliability of the information that is provided to the client, as well as the processing of a larger number of applications for reservations is due to automation.There is a change in the tourism business due to the development of the Internet, but in turn, not all tourist enterprises have time to join the new technologies. Despite the lack of analysis and doubts of many specialists in e-Commerce, the accommodation enterprises are increasingly involved in the electronic world. Accommodation enterprises that have their own websites and use online booking systems receive new highly effective marketing channels to promote their services.
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Chaw, Lee Yen, and Chun Meng Tang. "Online accommodation booking: what information matters the most to users?" Information Technology & Tourism 21, no. 3 (May 27, 2019): 369–90. http://dx.doi.org/10.1007/s40558-019-00146-1.

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Guizzardi, Andrea, Flavio Maria Emanuele Pons, and Ercolino Ranieri. "Competition patterns, spatial and advance booking effects in the accommodation market online." Tourism Management 71 (April 2019): 476–89. http://dx.doi.org/10.1016/j.tourman.2018.10.028.

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Almeida, Fernando, João Almeida, and Miguel Mota. "Perceptions and Trends of Booking Online Payments in Tourism." Journal of Tourism and Services 10, no. 18 (May 14, 2019): 1–15. http://dx.doi.org/10.29036/jots.v10i18.39.

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Online booking services for accommodation have gained increasing importance in the tourist services provided by tour operators. This study intends to identify the main dimensions that characterize each of the payment methods and, for each of them, seeks to characterize the tourists' perception of the main advantages and limitations associated with them. This study adopts a quantitative analysis methodology through the use of an online survey. A final sample of 238 responses was considered. The data were explored using Stata software and adopting statistical inference methods based on the analysis of variance. The findings allow us to conclude that cash payment is the payment method that simultaneously presents better availability and easiness. However, it is also the most insecure of the considered payment methods. For its part, the debit card is considered the safest method. This study didn’t intend to analyze the evolution of these payment methods over time. Furthermore, other emerging payment methods such as NFC, QR codes, mobile wallets have gained recent relevance and may be interesting their inclusion in future studies. The results are mainly relevant for tourism agencies and demonstrate that tourists’ perception is conditioned mainly by their age and the number of performed trips.
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Dissertations / Theses on the topic "Online accommodation booking"

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He, Jiaying. "The effects of self-identity and personal norms on prospectivetourists’ pro-environmental behaviour: The relevance of Eco-labels in online accommodation booking." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85835.

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As environmental quality strongly depends on human behaviour patterns, more attentions have been paid to understand and promote pro-environmental behaviour in the tourism sector with sustainable development. This thesis focuses on online Eco-label accommodation booking as a tourist pro-environmental behavior to study the effects of environmental self-identity and personal norms on prospective tourists’ pro-environmental behaviour. Based on a literature review on the contribution and potential of environmental social psychology for understanding and promoting pro-environmental behaviour, a conceptual framework was proposed, comprising: environmental self-identity, general personal norm and specific personal norm, and online Eco-label accommodation booking, which proposed 7 hypotheses. These hypotheses were tested by a quantitative online questionnaire to collect data and data analysis using a correlationand regression design. The results indicated that all the environmental self-identity and personal norms were positively related to online Eco-label accommodation booking. The findings demonstrated how environmental self-identity affected the intention of online Eco-label accommodation booking via a moral route and the likelihood of achieving this assumed model, which suggested that strengthening environmental self-identity could be an effective way to promotepro-environmental actions. The importance and potential ofenvironmental social psychology for understanding and promotingpro-environmental behaviour in the tourism sector have been discussed.
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RUJIREKSEREEKUL, WICHITTRA, and 盧燕玲. "The Relationships among Product Placement,eWOM, Perceived Risk, and Perceived Trust in Online Accommodation Booking in Thailand." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/9cg5s2.

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碩士
中國文化大學
全球商務碩士學位學程碩士班
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Since e-commerce is widely used in hospitality and tourism industry, and the intangibility of hospitality product nature, the online review or electronic word-of-mouth (eWOM) is one of the information source that consumers will read before they make an online accommodation reservation. Therefore, the purpose of this study is to examine the relationship among product placement, eWOM, perceived risk, and perceived trust in online accommodation booking. Convenience sampling was adopted for this study and the questionnaires were distributed in Bangkok, Thailand from February 8th to 15th, 2016 for data collection. Factor analysis, reliability test, simple regression, hierarchical multiple regression, and Pearson product moment correlation coefficient analysis were used for data analysis. Research result have shown that product placement and perceived trust is mediated by eWOM.
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Book chapters on the topic "Online accommodation booking"

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Domínguez, Trinidad, Noelia Araújo, Jose Antonio Fraiz, and Elisa Alén. "Tourism Search and Metasearch Engines for Online Booking." In Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, 67–97. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1054-3.ch003.

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This chapter aims to analyze the different tourism search and metasearch engines for online booking based on supplier perspective (accommodation, flights, leisure and package deals) and taking into account the possible relations generated by the structure and content variables of web offers. A literature review is carried out to study user experience and provide greater in-depth knowledge which will, in turn, in addition to observation of online booking, trends, data, and profile and user preferences. With this information, the study establishes the main attributes of strucuture and offer content of webs focused on the user preferences. The empirical analysis is based on a representative sample of e-commerce of tourism websites, its main characteristics and possible correlations according to the structure and content of their offers. Based on this, the work identifies competitive advantages that will set the trends for the sector and future short-term strategies.
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Del Chiappa, Giacomo, Mariella Pinna, and Marcello Atzeni. "Young Tourists' Perceptions of Hotel Disintermediation." In Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, 381–99. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1054-3.ch018.

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Generation Y has been considered to be a sizeable new market. This study, based on a sample of 1131 Italian travellers from Gen Y, investigates their views for and against disintermediation, and analyses how their choices are influenced by user generated content (UGC), rather than by information provided by high street travel agencies. The factor analysis uncovers three dimensions: “Benefits of Travel Agency”, “Benefits of Online Reservation”, and “Online Trust & Search Behaviour”. Further, a series of statistical tests indicate that demographics such as age and education have a significant influence on the respondents' perceptions. Our findings suggest that hotel managers and travel agencies should monitor Gen Y perceptions of the benefits and constraints of using the Internet, UGC and travel agencies for hotel booking. Further, accommodation providers should use online channels to create affective commitment in their young customers. Limitations of the study are discussed and suggestions for further research are given.
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