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Journal articles on the topic 'Online accommodation booking'
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Bisschoff, Christo, and Wehmeyer Joubert. "Brand loyalty towards online accommodation booking platforms." Innovative Marketing 16, no. 2 (April 2, 2020): 1–14. http://dx.doi.org/10.21511/im.16(2).2020.01.
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This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study, while the Moolla and Bisschoff brand loyalty model was used to measure brand loyalty across twelve antecedents. This study aimed to, firstly, validate the model for use in online booking platforms, secondly, to measure the reliability of the data, and finally, to measure brand loyalty across twelve antecedents in online booking platforms. Online questionnaires were distributed via an online link by the booking managers of the game reserve, and 131 responses were captured; this represented a statistically adequate sample as per the KMO measure (.741). The descriptive statistics, using a 5-point Likert scale, showed that Brand trust (4.03) and Customer satisfaction (3.96) are the most important brand loyalty antecedents, while Culture (2.34) is the least important brand loyalty antecedent in an online booking platform. Exploratory factor analysis validated the questionnaire for online booking platforms, while Cronbach’s alpha coefficient (.701) indicated that the reliability of the data is acceptable. Regarding latent variable identification, Brand quality and Brand relationship are two most important factors, respectively, explaining variance of 13.1% and 8.7%. The study culminated in a model to measure and manage brand loyalty of online booking platforms. This model can be operationalized for use by managers, researchers, and academia.
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Abdul Rahim, Fitriya, Teck Chai Lau, and David Ching Yat Ng. "E-Tourism: Malaysian travellers intention in online accommodation booking." Environment-Behaviour Proceedings Journal 5, SI1 (June 1, 2020): 195–201. http://dx.doi.org/10.21834/ebpj.v5isi1.2320.
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A great number of tourists has embraced online travel booking. This paper examines the influence of four factors, namely credibility, trustworthiness, perceived usefulness, and perceived ease of use on booking intention and explores whether the attitude mediates the relationship between trustworthiness and booking intention. A total of 191 completed and usable questionnaires from holidaymakers in Malaysia were collected. The results showed that perceived usefulness and perceived ease of use have a significant positive relationship with the booking intention. The result also highlighted that attitude partially mediates the relationship between trustworthiness and booking intention. The paper concludes with a discussion on managerial implications and suggestions to address this issue. Keywords: holiday accommodations, holidaymakers, online booking, online information search. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI1.2320
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Аlyamkina, Аlina, Vyacheslav Kitsis, Sergej Teslenok, and Kirill Teslenok. "ONLINE BOOKING ON THE SERVICE WEBSITE ON RESERVING HOTELS ON THE INTERNET HORSE21." GEOGRAPHY AND TOURISM, no. 44 (2018): 13–22. http://dx.doi.org/10.17721/2308-135x.2019.44.13-22.
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Purpose. The purpose of the article is to analyze the technological features of the online booking system as an example Horse21. Methods. Used research methods such as: system, analysis of literature and Internet sources, comparative, statistical. Results. As a result of the study, the importance of modern information and communication computer technologies that are currently most widely used when booking places in collective means of accommodation, their advantages and the main directions of online booking development in the tourism industry have been determined. The main attention is paid to the features of the online booking technology on the Horse21 website. Scientific novelty. The possibilities of using modern information and communication computer technologies in the implementation of online booking through the Horse21 system are determined. The practical significance. Based on the analysis the online booking technology on the Horse21 system site identified six successive stages of actions aimed at booking places in collective means of accommodation. The results are intended to promote the further development of the use of online booking systems. Keywords: tourism, hospitality industry, reservation systems, modern information and communication computer technologies, online booking, Horse21.
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Vukasović, Tina, and Vlaho Mihač. "Trends in the Online Booking of Hotel Accommodation." International Journal of E-Services and Mobile Applications 13, no. 1 (January 2021): 60–76. http://dx.doi.org/10.4018/ijesma.2021010105.
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New technologies and tourist habits are the main reasons for the constant development in tourism. Tourist surfs through so many websites and promotional messages before making a final decision on which hotel to book. The hotel must invest in the development of a modern reservation system. The research is aimed at elaborating systems, trends, and innovations in online hotel accommodation sales in the Republic of Croatia. The authors have set the following research questions: (1) Which systems are used in hotel sales and marketing departments, and what are they used for in Croatia? (2) What is the growth of online sales in the last three years in Croatia? (3) What is the share of online sales per sales channel in Croatia? The main discoveries of the research are the systems used in hotel sales and the percentage of share of reservations made through direct sales channels of the companies surveyed. Keywords Croatia, Hotels, Innovation, Online Booking Systems, Qualitative Research, Quantitative Research, Share by Sales Channels, Tourism, Trends
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Teng, Yi-Man, Kun-Shan Wu, and Che-Yi Chou. "Price or Convenience: What Is More Important for Online and Offline Bookings? A Study of a Five-Star Resort Hotel in Taiwan." Sustainability 12, no. 10 (May 12, 2020): 3972. http://dx.doi.org/10.3390/su12103972.
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Low price or convenience? What is more important for online and offline bookings? For the sustainable development of the hospitality industry, it is necessary to know the opinions of customers about their online/offline hotel booking experiences. This study aimed to predict the customers’ online/offline booking behavior toward a resort hotel in Taiwan by adapting the marketing mix elements. We first designed and executed a detailed questionnaire involving approximately 300 respondents from a five-star hotel in Taiwan, used hypothesis testing to extract important factors from the data, and finally used logistic regression of these factors to predict the customer choices effectively. The study results show that the majority of the customers believe that booking hotel services online provides for a broader choice, offers more discounts and more privacy than available while booking offline, and is cheaper, faster, and more reliable and convenient. The outcomes of logistic regression confirm that “broad choice,” but not “low price” has the most significant impact on the customers booking a resort accommodation online or offline. Furthermore, the results of the analysis of variance (ANOVA) show that the younger customers (under the age of 45) and those with university degrees are significantly more likely to make the reservations online for a resort. The findings and the recommendations can provide valuable inputs to the resort industry practitioners in Taiwan for improving the online booking services.
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Kalinić, Zoran, and Miloš Novaković. "Online accommodation booking habits and attitudes of Serbian travelers." Menadzment u hotelijerstvu i turizmu 7, no. 2 (2019): 11–23. http://dx.doi.org/10.5937/menhottur1902011k.
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Polzikova, E. V. "Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund." Scientific bulletin of the Southern Institute of Management, no. 1 (April 27, 2019): 95–99. http://dx.doi.org/10.31775/2305-3100-2019-1-95-99.
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The article describes the features of accommodation enterprises promotion in online booking systems, as the dynamic development of the activities of accommodation enterprises is due to the technical capabilities provided by technological progress. More efficient operation, improving the reliability of the information that is provided to the client, as well as the processing of a larger number of applications for reservations is due to automation.There is a change in the tourism business due to the development of the Internet, but in turn, not all tourist enterprises have time to join the new technologies. Despite the lack of analysis and doubts of many specialists in e-Commerce, the accommodation enterprises are increasingly involved in the electronic world. Accommodation enterprises that have their own websites and use online booking systems receive new highly effective marketing channels to promote their services.
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Chaw, Lee Yen, and Chun Meng Tang. "Online accommodation booking: what information matters the most to users?" Information Technology & Tourism 21, no. 3 (May 27, 2019): 369–90. http://dx.doi.org/10.1007/s40558-019-00146-1.
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Guizzardi, Andrea, Flavio Maria Emanuele Pons, and Ercolino Ranieri. "Competition patterns, spatial and advance booking effects in the accommodation market online." Tourism Management 71 (April 2019): 476–89. http://dx.doi.org/10.1016/j.tourman.2018.10.028.
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Almeida, Fernando, João Almeida, and Miguel Mota. "Perceptions and Trends of Booking Online Payments in Tourism." Journal of Tourism and Services 10, no. 18 (May 14, 2019): 1–15. http://dx.doi.org/10.29036/jots.v10i18.39.
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Online booking services for accommodation have gained increasing importance in the tourist services provided by tour operators. This study intends to identify the main dimensions that characterize each of the payment methods and, for each of them, seeks to characterize the tourists' perception of the main advantages and limitations associated with them. This study adopts a quantitative analysis methodology through the use of an online survey. A final sample of 238 responses was considered. The data were explored using Stata software and adopting statistical inference methods based on the analysis of variance. The findings allow us to conclude that cash payment is the payment method that simultaneously presents better availability and easiness. However, it is also the most insecure of the considered payment methods. For its part, the debit card is considered the safest method. This study didn’t intend to analyze the evolution of these payment methods over time. Furthermore, other emerging payment methods such as NFC, QR codes, mobile wallets have gained recent relevance and may be interesting their inclusion in future studies. The results are mainly relevant for tourism agencies and demonstrate that tourists’ perception is conditioned mainly by their age and the number of performed trips.
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Park, Sangwon, and Yiqun Huang. "Motivators and inhibitors in booking a hotel via smartphones." International Journal of Contemporary Hospitality Management 29, no. 1 (January 9, 2017): 161–78. http://dx.doi.org/10.1108/ijchm-03-2015-0103.
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Purpose The purpose of this research is to identify motivators (i.e. self-efficacy, perceived behavioural control and perceived benefits) and inhibitors (i.e. perceived cost and anxiety) that affect behavioural intentions to book hotel rooms using smartphones. Design/methodology/approach Utilising survey data collected from online consumers who have booked hotels in London, two stages of structural equation modelling were applied to estimate the proposed model. Findings The results of this research indicate that perceived behavioural control appears to be the core motivator for the use of smartphones to book a hotel with perceived benefits, whereas anxiety plays a negative role in leading to mobile booking behaviours. It is also identified that self-efficacy indirectly influences intentions to reserve hotel accommodation. Practical implications This study suggests that hospitality marketers should simplify the mobile purchasing process to enhance self-confidence in controlling the system during transactions, educate current and potential online consumers to become aware of the competitive benefits of using smartphones and create alliances with credit card companies to relieve anxiety when users are asked to provide personal or banking information. Originality/value In light of the substantial literature regarding the adoption of technology in terms of user experience (i.e. TAM), this study integrates two theoretical foundations of understanding consumer behaviours (i.e. a concept of consumer values and theory of planned behaviour) to assess motivators and inhibitors in behaviours related to booking hotel accommodation via smartphones.
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Ezeuduji, Ikechukwu O. "Choice of Intermediary for Leisure Travel Arrangements." Journal of Economics and Behavioral Studies 7, no. 5(J) (October 30, 2015): 65–78. http://dx.doi.org/10.22610/jebs.v7i5(j).607.
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Travellers can plan and arrange holidays themselves online or through the supplier, or use the services of a travel organizer, such as a travel agent. Consumers of travel services will seek to optimize choices by selecting a distribution channel which will provide them with the greatest perceived value. The primary goal of this study is to explore the underlying factors that influence consumer behaviour in making travel decisions, with specific reference to choosing between booking through a travel agent or online. Research with a perspective on travel decision-making in South Africa is limited. This study surveyed 408 respondents residing in South Africa using a structured questionnaire examining preference in booking holiday flights or accommodation through a travel agent or Internet. Exploratory factor analysis was used to identify factors influencing traveller decision-making. Factors that influence travel decision-making were identified to include ‘trust’, ‘convenience and adoption of technology’, ‘best deal and price’, and ‘personal contact’. Travellers who preferred booking through the Internet found the potential of technology to save time and effort and to be convenient, due to the Internet being available day and night, important advantages of booking online. Travellers who preferred booking through a travel agent placed a premium on personal contact and social interaction between traveller and travel agent. They further valued the travel experience and ability of the travel agent to group transactions.
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Trang, Le Hong, Tran Duong Huy, and Anh Ngoc Le. "Clustering helps to improve price prediction in online booking systems." International Journal of Web Information Systems 17, no. 1 (January 8, 2021): 45–53. http://dx.doi.org/10.1108/ijwis-11-2020-0065.
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Purpose Pricing on the online booking systems is a difficult task for the host, the systems usually set the prices that are lower than the general premises and quality, and that only gives benefits to the system by easily attracting the customer to use the service. The setting price of the new accommodation is often based on location, the number of beds, type of house and so on. The main problem is to predict the most reasonable price for the host. This paper aims to study the use of machine learning and sentiment analysis for predicting the price of online booking systems. Design/methodology/approach In particular, an empirical study is performed first for some well-known classification models for the problems. The authors then propose to apply k-means, a clustering technique, together with Gradient Boost and XGBoost models to improve the prediction performance. Experiments are conducted and tested for real Airbnb data sets collected in London City. Findings Experimental results are given and compared to show that the authors’ method outperforms to an updated method. Originality/value The authors use k-means and sampling together with Gradient Boost and XGBoost models to improve the prediction performance.
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Brauckmann, Stefan. "City tourism and the sharing economy – potential effects of online peer-to-peer marketplaces on urban property markets." Journal of Tourism Futures 3, no. 2 (September 11, 2017): 114–26. http://dx.doi.org/10.1108/jtf-05-2017-0027.
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Purpose The purpose of this paper is to investigate the potential effects of the so-called sharing economy on growing city tourism as well as on urban property markets. Design/methodology/approach Official statistical data and a geo-information system (GIS) are used on a small scale in order to identify concentration processes among overnight visitors and the potential concomitant conflicts with other interest groups. Findings Currently, the effects of the sharing economy on housing markets and city tourism are barely measurable and are limited to a few central locations. However, a growing demand can be discerned in housing-like accommodation concepts which can be operated via booking platforms. As there is likely to be strong future growth in this area, continuous market observation (monitoring) is urgently advised. Research limitations/implications Official statistics only allow an analysis of overnight guests staying with larger accommodation providers. Booking platforms for holiday homes and other temporary accommodation options have such little interest in data transparency that the overall phenomenon of city tourism can be addressed only in part. Practical implications Associating various data within the GIS enables municipal administrators and urban planners to identify potential sources of conflict within the property markets in good time and effectively counteract these where possible. Social implications Increases in property prices directly attributable to growing city tourism may lead to the displacement of less financially secure members of the established population as well as businesses. Originality/value The sharing economy is a relatively new research topic which will become increasingly important in future. The identification of potential sources of conflict due to tourist accommodation has therefore not yet been comprehensively carried out on a small scale.
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Aristio, Andre Parvian, S. Supardi, Rully Agus Hendrawan, and Alifiansyah Arrizqy Hidayat. "Analysis on Purchase Intention of Indonesian Backpacker in Accommodation Booking through Online Travel Agent." Procedia Computer Science 161 (2019): 885–93. http://dx.doi.org/10.1016/j.procs.2019.11.196.
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Zhang, Zhihua, and Rachel J. C. Fu. "Accommodation Experience in the Sharing Economy: A Comparative Study of Airbnb Online Reviews." Sustainability 12, no. 24 (December 15, 2020): 10500. http://dx.doi.org/10.3390/su122410500.
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Current research investigating the accommodation experience in the sharing economy in China is limited, especially from a cross-cultural perspective. To fill this gap, this study examined the accommodation experience of Airbnb guests using text-mining techniques and compared the accommodation experience perception between two culturally different groups: domestic Chinese and foreign English-speaking Airbnb guests. The results showed that the two groups shared eight common dimensions, including “Convenience/Location”, “Amenities”, “Feel at home”, “Check-in/out”, “Experience”, “Availability/Transportation”, “Host”, and “Style/Decoration”. However, there are differences in the relative importance of each dimension of accommodation experience between the domestic and foreign Airbnb guests. For example, the foreign guests more often mentioned homeliness, location/convenience, and availability/transportation, while the domestic guests showed greater interest in check-in procedures and style/decoration. Additionally, the two groups have several unique dimensions. The dimensions unique to foreign guests are “Recommendation” and “Booking flexibility”, while the dimensions unique to domestic guests are “Revisit” and “Cleanliness”. This study provides both theoretical and practical implications for peer-to-peer accommodation hosts and platforms. For example, Airbnb hosts can improve the satisfaction of Airbnb guests by improving several common extracted topics (e.g., amenities quality and host response) and the fact that foreign guests care more about homeliness, while domestic guests pay more attention to the check-in process and house design and decoration.
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Gayathri, T., and S. Preethi. "Leveraging Networking Groups for Social Shopping with Special Reference to Instagram." ComFin Research 8, no. 4 (October 1, 2020): 38–50. http://dx.doi.org/10.34293/commerce.v8i4.3435.
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The advent of the Internet and the gradual digitization of select services mark the beginning of a new era in E-commerce and Online access to some facilities that minimize both time and human energy. For example, booking tickets for train travel, air travel, and even bus travel were brought to the fingertips of families which had to otherwise spend a lot of time in long queues before booking counters. Subsequently, other service providers also entered the field with more sophisticated services like booking accommodation, guided tours, and even packaged travel plans. Yatra.com, Make-my-trip, Goibibo, IRCTC, and Red bus are some of the best examples for pioneering efforts that made a considerable impact on services of this kind. In the meantime, the digital platform began to be exploited by new-players who entered the fray with products in almost all walks of life, such as clothing and fashion, beauty care, electronic goods, consumer durables, and even essentials of life such as groceries, fruits, and vegetables. The entry of big- players such as Flipkart and Amazon took online shopping to the next level.
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Hoskins, Jake David, and Ryan Leick. "Fraud abroad." Journal of Research in Interactive Marketing 13, no. 2 (June 10, 2019): 249–75. http://dx.doi.org/10.1108/jrim-10-2018-0126.
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Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.
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Koh, Yoon, Amanda Belarmino, and Min Gyung Kim. "Good fences make good revenue: An examination of revenue management practices at peer-to-peer accommodations." Tourism Economics 26, no. 7 (August 12, 2019): 1108–28. http://dx.doi.org/10.1177/1354816619867579.
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While hotel revenue managers utilize tools such as pricing, market segmentation, rate fences, and forecasting to maximize revenue, hosts in peer-to-peer (P2P) accommodations often have limited knowledge and lack the sophisticated pricing tools. Despite online resources for revenue management available, there has yet to be an examination regarding how widely spread these practices are in the P2P accommodation segment. Based on daily best available rates and booking restrictions information for P2P accommodations listed on Airbnb from top 10 cities with highest room inventories in the United States, this study aims to shed light on the current state of revenue management adoption on Airbnb. Utilizing a total of 307,955 Airbnb property’s daily data for 32 months, this study found that there are significant differences in revenue management practices by host characteristics (multi-unit hosts vs. single-unit hosts: Superhosts vs. non-Superhosts) for three revenue management tactics: dynamic pricing, minimum night’s stay, and restricted cancellation, and the hosts practices changes as their experience accumulates.
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Sidor, Kršák, Štrba, Cehlár, Khouri, Stričík, Dugas, Gajdoš, and Bolechová. "Can Location-Based Social Media and Online Reservation Services Tell More about Local Accommodation Industries than Open Governmental Data?" Sustainability 11, no. 21 (October 24, 2019): 5926. http://dx.doi.org/10.3390/su11215926.
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The paper follows-up ongoing research focusing on the potential of machine-readable data as additional knowledge in the governance of local tourism and destination management organizations (DMOs) in Slovakia. The current focus is on one classic social media (Facebook), one location-based social media (Foursquare), two hybrid travel-related platforms with partial attributes of reservation services (Google Places, TripAdvisor), and two online reservation services (Booking, Airbnb). The global aim is the usage of extracted data for the identification of additional entities with the obligation of local occupancy taxation, which is the financial backbone of Slovak (DMOs). A set of simple and globally reusable scripts constructed in Python and PostgreSQL were used to extract data on lodging providers from the Google Places application programming interface (API), the Facebook Place Search API and the Foursquare Venue API over grid overlays of districts’ spatial representation. For pure scientific purposes in the case of Tripadvisor, Booking, and Airbnb, with no suitable access to open APIs, web scraping methods were used for data extraction. The pilot case was applied in the boundaries of Kosice city (Slovakia), and the aggregations of processed data were compared with official open statistics. Results indicate that the automated continuous monitoring of online platforms could help local public administrations in decreasing occupancy tax evasions and even widen knowledge about online audiences and visitors’ satisfaction.
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DATTA, Bivek. "WHAT INFLUENCES BUSINESS TRAVELERS BEHAVIORAL INTENTIONS OF TRAVEL BOOKING: A STUDY OF THE BOTTLENECKS OF ONLINE TRAVEL PORTALS." GeoJournal of Tourism and Geosites 37, no. 3 (September 30, 2021): 929–33. http://dx.doi.org/10.30892/gtg.37326-728.
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This study aims to explore the bottlenecks of the Online Travel Portals while catering to business travelers. Data collection was done from Online Travel Portals and 379 foreign tourists using varied scales to determine their comprehensive perceived experience, technology adoption perception, the bottlenecks encountered and the ability to adapt while selecting online travel portals. Findings revealed that building trust is a major bottleneck for business travelers as they are skeptical of online transactions, cases of online thefts and internet security issues is another bottleneck. Safe and secure payment gateway is a big hurdle. Hotels booked through Online Travel Portals are sometimes not up to the mark and quality is a major bottleneck Online Travel Portals felt that expected tour components by the business travelers was the most problematic factor for them. Another problem was the unfavourable payment terms with the suppliers as well as non-availability of right accommodation demanded by the business travelers. Another bottleneck included not meeting the special needs of Business Travelers.
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Zanon, Johanna, and Karin Teichmann. "The role of message strategies in promoting eco-friendly accommodations." International Journal of Culture, Tourism and Hospitality Research 10, no. 4 (October 3, 2016): 410–23. http://dx.doi.org/10.1108/ijcthr-07-2016-0067.
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Purpose This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations. Design/methodology/approach The proposed hypothesis was tested using a 2 (message appeal; rational vs emotional) × 2 (message source; expert vs blogger) × 2 (social norm; injunctive vs descriptive) between-subject experimental online design. Findings Advertising appeals and social norms are major predictors of eco-accommodation’s ad effectiveness and message appeals, sources and social norms, and their classifications interrelate with each other. The highest intention to purchase an eco-accommodation was found for a promotional message, which is sent by an expert, expresses a rational appeal and includes a descriptive social norm. Perceived emotional value in contrast was increased with a blogger statement including an emotional appeal and an injunctive social norm. Research limitations/implications The used experiment only focused on one product, namely, eco-friendly accommodations. The impacts of different message contents might vary as a function of the promoted product. Practical implications To develop persuasive messages which combine all three message contents, experts should craft messages with rational characteristics and address a descriptive social norm. Originality/value Although consumers show a desire to buy eco-friendly tourism products, it seems that supply actually overweighs demand. As research in the field of eco-accommodations is still limited, this study examines the role of different combined promotional message contents to further clarify the apparent gap in green consumption.
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Lee, Jieun, Aybuke Nur Erdogan, and Ilyoo Barry Hong. "Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb." Sustainability 13, no. 17 (September 6, 2021): 9980. http://dx.doi.org/10.3390/su13179980.
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Despite a multitude of studies on the motivators of sharing economy participation, we understand little about how cultural and social drivers affect an individual’s use of sharing services on an online platform. This paper examines the influence of cultural and social factors on a consumer’s participation in a sharing economy. We used Hofstede’s cultural dimensions theory and Ajzen’s theory of planned behavior to formulate the research model to predict the behavioral intention to book an accommodation using the Airbnb platform. To test the model, an empirical study was conducted by collecting survey data on Amazon Mturk from 401 participants. Findings provide evidence that all the cultural dimensions except for masculinity were found to have significant relationship with attitude toward booking on Airbnb. Moreover, social influence has no significant effect on booking intention on Airbnb. We offered academic and practical implications and suggested future research directions based on our findings.
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Sun, Baifeng, Leon Yongdan Liu, Wilco Waihung Chan, Carol Xiaoyue Zhang, and Xingqi Chen. "Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism." Sustainability 13, no. 3 (January 26, 2021): 1279. http://dx.doi.org/10.3390/su13031279.
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Since outdoor air pollutants may penetrate into hotels, indoor air quality (IAQ) has recently developed as an important criterion for tourists’ decision to choose traveling destinations and for business travelers to select accommodation. Thus, some hoteliers have raised concerns about the negative effects of emerging air quality issues on guests’ experience and are willing to invest in improving the IAQ. Unlike the hotel’s currently offered services and products which are observable, the improved IAQ is almost invisible and the mitigation technology of air pollutants is new to hoteliers, consumers and researchers in tourism. Hence, the search and understanding of the relationship of signals communicating hotel’s effort on air quality enhancement and booking intention plus the mediating and moderating factors become the main objective of the research and can fill the knowledge gap plus meet the practical need. The study found that the more reinforced IAQ effort included in the website presentation, the higher the travelers’ booking intention. The travelers’ trust in the hotel partially mediated the relationship between travelers’ perception of reinforced IAQ effort input by hoteliers and their booking intention. Further, the study finds that the enhancement of online booking intention does exist in a segment of travelers who are high health-conscious. Additionally, the influence of health-conscious traveler’s perception of hotel IAQ enhancement effort via the portal on the dependent variable—hotel booking intention was statistically significant. The findings enable hotel managers to have a deeper understanding of the relationship between the potential customers’ booking intention on hotel rooms and the online marketing communication signals mediated by their trust in the hotel’s cleaning air effort. The results can serve as a reference for designing more effective marketing communication programs and channels for hotels’ endeavor to improve indoor air quality, especially sustaining the tourism development in the post-epidemic era. Additionally, the study unveils some applied measures in improving hotel air quality not being documented in hospitality and tourism journals.
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Mishra, Jitendra Mohan. "The Need for an E-Commerce Platform for India." Atna - Journal of Tourism Studies 7, no. 1 (January 1, 2012): 15–28. http://dx.doi.org/10.12727/ajts.7.2.
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Tourism and technology are synonymous with each other. There is no operation in the tourism industry which so far has not been technologically driven. The Ministry of Tourism (MoT), Government of India launched an ecommerce platform on July 25, 2007 in collaboration with Eviivo, a UK based online solution provider. This allowed domestic and international tourists to access information and book facilities online. The existence of a search engine on the home page of incredibleindia.org facilitated information search and upon selection, online booking facilities helped customers to book accommodation facilities. However, various tourism associations opposed the move of the MoT, Govt. of India. The associations, under the banner of a joint action group, demanded withdrawal of the e-commerce platform and cancellation of the appointment of Eviivo, UK. Subsequently, the government withdrew the decision owing to the pressure of the associations. As a result, the incredibleindia.org site at present does not have any flash banner for online booking. However, any such decisions of withdrawal or approval should be based on some survey and research. In this regard, in the present article the perception of operators as well as perspective tourists have been studied. The samples of operators and tourists in the Union Territory of Puducherry were selected as per the convenience of the researcher. The data collected through structured questionnaire were compared based on the Student’s T-test. The findings present the existence of significant difference between the operators and perspective tourists on the issues related to information search and property management solutions whereas there is no difference of perception of tourists as well as operators on issues such as online booking and payment gateway services, online market place for buyers and sellers and online marketing. Thus, the samples in Puducherry seem to have supported the move to have an e-commerce platform of the entire country as opposed to the move of their associations at national level. The findings have been substantiated with the related literature in the field
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Dumičić, Ksenija, Berislav Žmuk, and Anita Čeh Časni. "Impacts on travel and holiday accommodation online booking in selected South-East European countries: a multivariate analysis approach." Croatian Operational Research Review 6, no. 1 (March 30, 2015): 155–68. http://dx.doi.org/10.17535/crorr.2015.0013.
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Ahmad, Albattat, Alsardia Khaled, Al-Laymoun Mohammad, Alyaa Atikah Ahmad Jais, and Razali Ibrahim. "Budget Hotels’ Online Guest Reviews Regarding Customer Satisfaction." Journal of Social Sciences Research, no. 52 (January 30, 2019): 522–34. http://dx.doi.org/10.32861/jssr.52.522.534.
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The tourism industry is an industry that uses services as its products, yet the services themselves are intangible. There are many different aspects to the tourism industry and one of them is accommodation, which includes hotels. Most hotels face similar issues in their operations and business, and technology is one way to listen and respond to complaints from guests. Technology has helped many industries to grow and flourish in the modern age. The tourism industry is one of the industries that relies heavily on technology. Hotels use technology for reservations, payments, room smartcards, taking orders at restaurants, and many other things. Travel search engines are the main reference for guests, other than the official website of the hotel. This paper aims to study the factors and level of customer satisfaction in a budget hotel in Shah Alam, Selangor Darul Ehsan, Malaysia, based on guests’ online reviews. This research was conducted by analysing the secondary data gathered from booking websites. Using the data selected from the travel search engine, it is hoped that the findings can measure the level of customer satisfaction at this budget hotel and provide methods of improvement for future business operations.
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Garín-Muñoz, Teresa, Teodosio Pérez-Amaral, and Rafael López. "Consumer engagement in e-Tourism: Micro-panel data models for the case of Spain." Tourism Economics 26, no. 6 (May 30, 2019): 853–72. http://dx.doi.org/10.1177/1354816619852880.
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This article analyzes the consumer’s adoption of the Internet for information or shopping of tourist services. Based on the Surveys on Equipment and Use of Information and Communication Technologies in Households, by the National Statistics Institute of Spain, a micro-panel database (2008–2016) is constructed. Using this database and random effects logistic models, the impact of socioeconomic characteristics on the individual’s adoption of the Internet for tourism purposes is estimated. The results indicate that education, family size, digital skills, income, habitat, and employment situation are all significant for explaining the online booking of transportation or accommodation services; however, gender and age are not significant for the case of transportation. Differences between online buyers of tourism services and individuals who only look for information (bookers vs. lookers) are highlighted. Policy recommendations and business strategies are suggested, either to enhance e-Tourism or to increase the conversion rates of lookers into bookers.
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Wachyuni, Suci Sandi, and Kadek Wiweka. "KEPUASAN WISATAWAN DALAM PENGGUNAAN E-COMMERCE AGODA DALAM PEMESANAN HOTEL." Journal of Tourism Destination and Attraction 8, no. 1 (June 30, 2020): 61–70. http://dx.doi.org/10.35814/tourism.v8i1.1366.
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The industrial revolution that entered the 4.0 phase encouraged the industry to innovate, where one of the developing industries was e-commerce. As part of the OTA (tourism industry), e-commerce, or especially Agoda offers not only products but also services. However, at the moment, Agoda can be said to be left behind if we look at the ranking of the top brand awards, 2019. Therefore this research intends to examine the satisfaction of tourists (consumers) in using Agoda for booking a hotel. The approach used in this research is descriptive quantitative, where primary data is collected through a questionnaire with indicators of customer satisfaction (Repurchase, Word of Mouth, Brand Image, Product Quality, Price, Service Quality, and Emotional Factor). The scale used is Likert (1-5), and the sampling technique used is probability sampling, which is simple random sampling with a total of 100 respondents. The secondary data is taken from Agoda's website, books, literature, and previous research. The study was conducted during June-July 2019. This study found that the average tourist was quite satisfied - satisfied with Agoda's services in booking hotels. However, to maintain its existence, Agoda needs to make efforts to attract tourists, especially in improving the Agoda brand image. Also, the cooperation partners, which are hotels, will have high confidence in marketing their hotels through Agoda. Furthermore, in terms of the marketing segment, Agoda is very firmly attached to the millennial generation in meeting accommodation needs. However, it is interesting to investigate further the purpose of booking this accommodation, whether for travel needs or other vacation concepts, like one of the popular concepts nowadays, "staycation". This research is expected to provide information about service conditions and customer satisfaction using Agoda. So the results of this study can be useful not only for Agoda companies but also for other OTAs who offer similar products or services.
Keywords: kepuasan wisatawan, e-commerce, pemesanan hotel, online travel agent (OTA)
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Sabiote Ortiz, Carmen M., Dolores M. Frías-Jamilena, and J. Alberto Castañeda García. "Overall perceived value of a tourism service: Analysing the spillover effect between electronic channel and consumption of the hotel service." Tourism and Hospitality Research 17, no. 2 (August 1, 2016): 217–27. http://dx.doi.org/10.1177/1467358415613410.
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This study aims to investigate the key antecedents and consequences of the overall perceived value of the online purchase decision-making process for a tourism service. To this end, the spillover effect of the tourist’s perceptions of the purchasing channel on their evaluation of tourism service quality and on overall perceived value is analysed. A questionnaire was administered to 150 tourists who had purchased hotel accommodation via the Internet. Structural Equation Model (SEM) was then used to analyse the formation of overall perceived value. It was found that the tourist’s overall assessment of a tourism service is not only influenced by their perceptions of the establishment itself but also by their impressions of the medium they used for information and booking purposes. This paper breaks new ground in the study of overall perceived value formation, by jointly analysing the purchase, consumption, and post-experience assessment phases, whilst addressing both online and offline media. These aspects are reflected in the spillover effect provoked by the interaction between the online purchasing channel and consumption of the service.
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Broeder, Peter, and Hessel Snijder. "Colour in Online Advertising: Going for Trust, Which Blue is a Must?" Marketing – from Information to Decision Journal 2, no. 1 (June 1, 2019): 5–15. http://dx.doi.org/10.2478/midj-2019-0001.
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Abstract In an online environment the customer relies heavily on cues that indicate that an electronic vendor (e-vendor), can be trusted (especially in comparison with an offline shopping environment). Several studies investigated the factors that reduce mistrust in an online environment. However, little is known about the effects of colour on the process of establishing trust between e-vendor and consumer, and purchase intention. The current body of studies on the effects of, specifically, the colour blue on trust in an online environment also show contrasting results. Further, the literature review revealed that (value) variations of colours have different effects on human behaviour, or perception. It was also argued that the effect of blue on trust and behaviour would be greater for people from cultures that are generally more risk averse. The aim of the present study, therefore, was to investigate the effect of two different values of blue (i.e. lighter and darker valued) on trust and the intention to book an accommodation, differentiated by culture. In an online experiment 91 Chinese and 125 Dutch respondents (average age 27 years) were presented with an accommodation offer displayed within either a predominantly darker, or lighter valued blue environment. The results showed an indirect (mediating) effect of trust on the relationship between the predominantly darker coloured blue environment and booking intention. There was no evidence for the hypothesized moderating effect of culture. To conclude, this study contributes to a better understanding of the effects of (value) variations of colour in an online environment on human behaviour, and perception. The use of dark blue colour schemes in an online environment can be recommended to e-vendors. Especially in online environments in which the customer is more involved (e.g. financially) or vulnerable in the (purchasing) process, and thus more cues are needed to win a visitor’s trust.
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Kristianto, Dwi Agus, Moch Nur Syamsu, and Aldi Wisnumurti. "ONLINE TRAVEL AGENTS USE FOR SALES AND PROMOTION OF HOTEL IN KALIURANG YOGYAKARTA." Kepariwisataan: Jurnal Ilmiah 12, no. 01 (January 31, 2018): 15–28. http://dx.doi.org/10.47256/kepariwisataan.v12i01.91.
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Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. There has been a growing tendency for hotel and accommodation business worldwide to use Online Travel Agents (OTAs) to promote and sell their rooms. This research discusses the advantages and disadvantages of the promotion and sales through OTAs for hotel business in Kaliurang a famous tourism destination object in Yogyakarta. The object of the research is the hotel manager, supervisors and staff who handle the hotel promotion and sales of their accommodation business. Hotel were located in Kaliurang chosen based on cluster proportional and the informants were chosen based on purposive sampling technique. The result shows that the disadvantages in using OTAs as promotion and sales tool are rising occupancy, direct payment, and as a tool in making hotel well known worldwide. The disadvantages are decrease net sales, over booking, negative comments could downgrade the hotels rank, and OTAs make hotels website got limited traffic. The motivation of hotel managements in using OTAs is highly motivated. The dominant factor of the perception included factors in self-perception of the target, factor in the self-perception., and factors perception of situation. This research suggests to the villa management to recruit special personnel for handling OTAs as well as to manage own websites to increase the net sales.
Keywords: promotion, sales, hotel management, online travel agents
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Žmuk, Berislav, and Iris Mihajlović. "Online booking for travel and accommodation influenced by economic and digital development level: Position of the Western Balkan countries within Europe." Croatian Review of Economic, Business and Social Statistics 4, no. 2 (November 1, 2018): 86–98. http://dx.doi.org/10.2478/crebss-2018-0016.
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AbstractThe expansion of the Internet has radically changed the way in which citizens travel, book and organise travel arrangements. Since innovation and new information technologies have become crucial determinants to encourage competitiveness in the tourism sector in Europe, this article investigates how selected development indicators influence the Percentage of individuals that use Internet for travel and accommodation services. Eurostat data for 34 European, European Union (EU-28) and selected EU candidates, countries for 2017 were analysed. It has been presented that (1) Gross Domestic Product per capita in Purchasing Power Standards; (2) Percentage of population aged 15 to 64, by tertiary education; as well as (3) Percentage of individuals aged 16 to 74, who have basic or above basic overall digital skills, all correlate positively and strongly with the main variable under study. The conducted regression analysis has shown that variable digital skills has the greatest impact on the main variable under the study. The K-mean clustering of countries resulted with four clusters. The Western Balkan countries can be found in a cluster which has in average the lowest values of all four variables in compare to the averages of other three clusters.
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Aruan, Daniel Tumpal H., and Felicia Felicia. "Factors influencing travelers’ behavioral intentions to use P2P accommodation based on trading activity: Airbnb vs Couchsurfing." International Journal of Culture, Tourism and Hospitality Research 13, no. 4 (December 11, 2019): 487–504. http://dx.doi.org/10.1108/ijcthr-03-2019-0047.
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Purpose The growth of information and communication technology and the appearance of the sharing economy have affected the market. This trend will potentially create a competitive transformation, especially in the accommodation sector. While Airbnb has become the leader in the sharing economy, more competitors are coming into the market, some with different business propositions and positioning strategies, thereby offering different points of differences (PODs). The purpose of this study is to identify and compare the factors that influence the usage of peer-to-peer (P2P) accommodation services for trading activity (renting vs lending), particularly between Airbnb and Couchsurfing. More specifically, this study examines the causal relationships among some major factors that influence customers’ purchase intentions, such as perceived risk, perceived value, price sensitivity and word of mouth. Design/methodology/approach A total of 400 millennial respondents – 200 for each service – who have used the respective mobile applications participated in the online survey. Using structural equation modeling, the analysis revealed that the model acts differently across the groups. Findings The results revealed that Airbnb respondents paid more attention to perceived risks when booking the accommodation, thus indicating that they are more risk-averse, whereas Couchsurfing’s users sought the perceived value that they would receive at the destination. Practical implications The findings of this study are beneficial for Airbnb and Couchsurfing in particular and players in the industry in general. Originality/value This study reveals that factors that influence the intention to use the sharing economy platform work differently based on the form of trading activities.
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Rahayu Wulan Dewi, Ni Komang, I. Gusti Putu Bagus Sasrawan Mananda, and I. Ketut Suwena. "PREFERENSI WISATAWAN TIMUR TENGAH TERHADAP PRODUK WISATA DI KABUPATEN BADUNG." Jurnal IPTA 9, no. 1 (July 19, 2021): 162. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p16.
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This study aims to find preferences of Middle Eastern tourists towards tourism products of Badung Regency and involved 100 purposively selected respondents. The data was collected through questionnaires then processed using crosstab analysis method and chi-square test. The results of this study are: 1) Characteristics of Middle Eastern tourists visiting Badung Regency are dominated by women, aged between 25 – 44 years, private employees, married, nationality of Saudi Arabia, Turkey and Egypt, purpose of visit for vacation, information about Bali from internet, mostly traveled by tour packages, length of stay between 4 - 6 days, and mostly it’s their first time visit to Bali. 2) Preferences as follows prefer for natural attractions, stay in Kuta/Legian area, prefer to use a car rental, reserved resort as their accommodation through booking services, dining at restaurants, a watersport as entertainment activities, online media as information services, tourism consulting services are Bali tourism research, do not use tourist flights, and do massages when traveling to Bali. The characteristics of Middle Eastern tourists that correlate with the preference of selection of tourist products in Badung Regency is; Age correlates with tourism consulting services. Jobs correlate with tourist transport services. Nationality correlates with tourism transportation services, travel services, accommodation provision, tourism consulting services, travel services, tirta tours, and spas. Resources correlate with tourist transportation services, and the provision of accommodation. Travel organizing correlates with tourist transportation services, travel services, food and beverage services, and travel services. Travel periods correlate with tourist attractions, and tourism consulting services. Periodic travel correlates with travel services.
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Rahman, Md Mizanur. "Inbound tourism in Bangladesh :." Bangladesh Journal of Public Administration 29, no. 2 (April 2, 2021): 64–78. http://dx.doi.org/10.36609/bjpa.v29i2.227.
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This study presented an overview of Bangladesh's tourism sector, which also strived to identify the opportunities and challenges that warrant policy interventions. Both primary and secondary data were used in this research. It was found that the frequency of inbound tourists' arrival showed a declining trend. The tourism sector's growth cannot keep pace with national growth domestic product though Bangladesh's global rank and score showed an increasing trend. Despite economic upsurging and vast potentiality, Bangladesh could not be a popular destination for foreign tourists. Cultural and natural resources and tourist and airport infrastructure have been identified as the disadvantaged pillars. The country cannot offer cheaper and more comfortable accommodation and transportation facilities. There is a lack of diversity in tourism events and fun-making elements. Online tourist platforms, booking, and financial transactions are not widely available and accessible. Supermall and safe food providing agencies have not been developed across the country. The study advocates for formulating a holistic national tourism policy eyeing achieving sustainable development goals. There is ample scope for developing a regional tourism hub taking Bhutan and Nepal.
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Biriukova, Yuliia. "FORMATION OF AN INFORMATION TECHNOLOGY PLATFORM TO SUPPORT AND DEVELOP THE HOTEL BUSINESS." Management 33, no. 1 (August 27, 2021): 123–31. http://dx.doi.org/10.30857/2415-3206.2021.1.12.
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BACKGROUND AND OBJECTIVES. The issue of providing the sphere of hotel business with information resources and improving the information support system is relevant, requires new solutions to increase the competitiveness of hotels and similar accommodation facilities at the national and international level.METHODS. Methods of scientific research are general scientific and special methods of the research: abstract-logical method – for substantiation and specification of basic positions of information support of hotel business development; at the analysis of social phenomena and specification of economic essence of categorical row, dialectical-logical – for determination of presence of synergy effect from forms of network organization of information-technological platform by adding various subjects to development of hotel business.FINDINGS. The hypothesis of the scientific research is to model the conceptual foundations for creating an information technology platform that aims to add to the development of the hotel business of different subjects.The aim of the research is to substantiate theoretically the elements of formation of the information-technology platform for support and development of the hotel business.CONCLUSION. It has been substantiated that as a result of using the platform, consumers will be able to access the necessary range of information about the hotel business. The proposed platform should include an element of an alternative booking system, where the consumer has the ability to independently select the necessary hotel or similar accommodation fixture, get reservation services, specify the type of room, date, book accommodation online and receive confirmation. In addition, guests (customers) will be able to communicate and exchange information, including everything that relates to specific requirements and personal needs. Hotels will be able to collect data and various information about their clients and to analyze their wishes, which will allow personalizing the services for each individual client. This can be the basis for the formation of a loyalty program for hotels and similar accommodation facilities, providing customers with an incentive to become a repeat customer and consumer of the hotel visited.
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Shifa Fathima, J. "Challenge Management of Banking Services – with Special Reference to Virtual Banking Service Challenges." Shanlax International Journal of Management 7, no. 3 (January 1, 2020): 57–66. http://dx.doi.org/10.34293/management.v7i3.1620.
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The Indian Banking industry is seeing an exceptional challenge. To remain ahead, banks are thinking of plenty of services to draw customers. Services including 24-hours banking, Service at entryway step, Telephone banking, Internet banking, Extended Business Hours (EBH), Speedy handling are just a couple to mention. The larger piece of the present bank transactions happens elsewhere other than in-branch premises. This shows the growth of “virtual” banks in India. With accommodation, speed, productivity, and adequacy, these virtual banks, as a result, have opened up another universe of conceivable outcomes and brought major changes in giving a wide scope of services. Virtual banks are presently observed as a response to the challenge of planning another service channel that is completely secure, useful, and which customers can promptly figure out how to utilize and confide in it. (Aladwani, A, M.) Virtual banking, an amazing “esteem included” instrument, has become the point of convergence for banks to attract and hold customers. However, the point of these services is to satisfy customers; there is a need to comprehend customer mindfulness, observation, and significantly the degree of satisfaction. Virtual banking is a transporter that licenses customers to access and do economic transactions on their financial foundation obligations from their web empowered PC systems with net association with banks’ web locales whenever 24 Hours. Banks assume a vital job in advancing online businesses. Even though V-customers have the alternative of money down, which is by all accounts secure reliable, still there is an inclination for the V-payment plans, which must be given through banks. Banks go about as solid and dependable go-betweens in online transactions, and they give an intense opening in the online business. At present, banks have V-payment systems like Internet banking, electronic fund transfers (NEFT/RTGS), plastic money (credit card and debit card), and portable banking. These systems give payment to online transactions like the online acquisition of items, versatile revives, lodging booking, ticket booking, and so forth by considering a wide range of safety efforts. For the genuine working of these V-services, the need for able frameworks is an unavoidable element. Reserve Bank of India is observing and inspecting the legitimate and different requirements of V-Banking on persistent bases to guarantee that V-banking would create on sound lines, and V-Banking related challenges would not represent a risk to financial dependability. Hence, the present study is on the challenges of Virtual banking services in its challenge management strategies and the study based on secondary sources of data.
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Lubis, Muhammad Faikar Thaufan, and Filda Rahmiati. "USER ACCEPTANCE OF ONLINE TRAVEL AGENTS AGENT FOR MILLENIALS AND GEN Z." Jurnal Muara Ilmu Ekonomi dan Bisnis 3, no. 2 (October 30, 2019): 375. http://dx.doi.org/10.24912/jmieb.v3i2.7347.
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Pariwisata adalah salah satu sektor yang berkontribusi paling besar terhadap perekonomian suatu negara. Selain itu, ia berkontribusi paling besar bagi pembangunan berkelanjutan seperti di Indonesia. Salah satu pemain pariwisata adalah agen perjalanan online yang melayani kebutuhan wisatawan sebelum bepergian. Karena itu, penting bagi agen perjalanan untuk memenuhi kebutuhan wisatawan. Tujuan dari penelitian ini adalah untuk menentukan penerimaan pengguna terhadap agen perjalanan online di Gen Z dan Millennials. Penelitian ini dilakukan untuk mempelajari model Unified Theory Acceptance dan Use of Technology 2 (UTAUT2). Populasi dari penelitian ini adalah semua orang yang pernah membeli tiket dan / atau memesan akomodasi di Agen Perjalanan Online menggunakan purposive sampling non-probabilitas. Penelitian ini mengumpulkan data dengan menyebarkan kuesioner elektronik (e-kuesioner). 200 responden memenuhi kriteria dalam penelitian ini. Untuk menganalisis data, Partial Least Square - Structural Equation Model (PLS-SEM) dianalisis menggunakan SmartPLS 3.2.8. Hasil penelitian ini menunjukkan bahwa Pengaruh Sosial, Motivasi Hedonik, dan Kebiasaan berpengaruh signifikan terhadap Behavioral Intention. Behavioral Intention juga memiliki pengaruh signifikan terhadap Use Behavior. Dalam efek moderasi, hanya Umur yang dapat memoderasi Pengaruh Sosial pada Niat Perilaku. Dengan demikian, direkomendasikan untuk penelitian selanjutnya untuk menggunakan model UTAUT2 yang lengkap dan menambahkan variabel Perceived Security. Di sisi lain, Pegipegi harus menambahkan lebih banyak layanan pada bisnis utama mereka. Tourism is one of the sectors that contribute the most to a country's economy. Moreover, it contributes most to sustainable development such as in Indonesia. One of tourism players is an online travel agency that caters to the needs of tourists before travelling. Therefore, it is important for travel agents to meet the needs of tourists. The purpose of this study was to determine user acceptance of online travel agents in Gen Z and Millennials. This research carried out to study Unified Theory Acceptance and Use of Technology 2 (UTAUT2) model. The population of this study is everyone who ever purchased ticket and/or booking accommodation on Online Travel Agent using non-probability purposive sampling. This research collected the data by spreading electronic questionnaire (e-questionnaire). 200 respondents met criteria in this research. To analyze the data, Partial Least Square – Structural Equation Model (PLS-SEM) analyzed using SmartPLS 3.2.8. The result of this research indicated that Social Influence, Hedonic Motivation, and Habit has significant influence on Behavioral Intention. Behavioral Intention also has significant influence on Use Behavior. In moderating effect, only Age can moderate Social Influence on Behavioral Intention. Thus, it is recommended for next research to use the complete of UTAUT2 model and add Perceived Security variable. On the other hand, Pegipegi should add more services on their main business.
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Gong, Yan, Ramakrishna Velamuri, Liman Zhao, and Liang Dong. "Hotelvp: swimming with sharks." Emerald Emerging Markets Case Studies 5, no. 8 (November 26, 2015): 1–13. http://dx.doi.org/10.1108/eemcs-06-2015-0115.
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Subject area This case is written for those people who are interested in entrepreneurship, and to generate discussions on the Lean Start-up methodology, as well as other topics related to entrepreneurship and innovation. Study level/applicability It can be used with senior undergraduates, MBAs, EMBAs and senior executives. Case overview In August 2011, Mars Ren and Gene Deng created a technology-based venture, Shanghai Tianhailu Network Information Technology Ltd. Filled with passion, they aspired to be the first “factory outlet” in China' hotel booking industry. To achieve this goal, they developed the Hotelvp app for mobile users. After 6:00 p.m. every day, users could book accommodation online in hotels above three-star standard for that same night at significant discounts. Hotels also benefited because they could sell their unsold room nights at the last minute and improve their revenue management. Ren and Deng were convinced that this win-win idea would take off. Unfortunately, it failed to fully satisfy either the users or the hotels. In spite of the founders' passion and energy, it was still acquired by a much more powerful player in the online sector, JD.com, in early 2014. This case is designed to stimulate in-depth discussions based on the question: What are the key obstacles when launching a startup and how to overcome them? Expected learning outcomes Through class discussion, it aims at teaching the student how to define and practice a start-up idea successfully by following the “Lean Start-up” methodology and/or take advantage of a practical tool, discovery-driven planning. Specifically, this case intends to teach students how: To identify and define a good start-up idea; To take actions based on the idea/opportunity, iterate and modify it along the way to create new start-ups, and finally lead the new start-ups to grow and succeed; To understand the key concepts, frameworks and theoretical logics of Lean Start-up methodology, and apply it in practice. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Bacik, Radovan, Richard Fedorko, Beata Gavurova, Maria Olearova, and Martin Rigelsky. "Hotel Marketing Policy: Role of Rating in Consumer Decision Making." Marketing and Management of Innovations, no. 2 (2020): 11–25. http://dx.doi.org/10.21272/mmi.2020.2-01.
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Tourism is a rapidly developing industry, covering a significant part of the gross domestic product. Understanding clients and meeting their needs is a dominant role to meet the economic objectives of accommodation facilities. The primary objective of the article is to evaluate the sentiment of the customers rating in the purpose of stays at top hotels in the Visegrad Group countries. This objective was accomplished based on exploratory analysis, sentiment analysis, and polarity analysis of various types of hotel stays (business travelers, couples, friends, family, and solo travelers). The analysis included 117 hotels from the Visegrad Group countries (the Czech Republic = 39-33.3%; Hungary = 15-12.8%; Poland = 56-47.9%; Slovak Republic = 7-6%) and input into analysis were obtained from online booking portal TripAdvisor during July in 2019. The analysis featured 22,400 customer reviews. The exploratory analysis made use of the frequency word cloud charts and association tables. In this section, it was found that there were no significant differences between the concept and syntax. The only difference is noticeable in solo travelers. The sentiment analysis assessed the relative frequencies of the sentiment, where significant differences were found in three of the ten analyzed areas - positive, trust, sadness. The last part of the analyzes assessed polarity (negative or positive review). However, no significant difference was found. Overall, the polarity of the positive outputs exceeded that of the negative outputs. Differential tests such as ANOVA, Kruskal-Wallis test, or Welch test were used to process the previous two parts. The choice of tests was justified by the outcomes of outliers and variance variability. The study points to perfect implementation of customer-oriented marketing theories in the hotels in question, as evidenced by relatively high values of specific areas of sentiment and relatively low differences between customer categories in terms of the type of their stay. Keywords: the sentiment, polarity, hotel, word cloud, difference analysis, Visegrad group, customer satisfaction.
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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (January 22, 2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.
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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel brands are challenged to improve customer relationships to the resonance level in order to experience the highest mutual value using this communication technology.
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Mittendorf, Christoph. "Collaborative consumption: the role of familiarity and trust among Millennials." Journal of Consumer Marketing 35, no. 4 (June 11, 2018): 377–91. http://dx.doi.org/10.1108/jcm-12-2016-2040.
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PurposeThis paper aims to focus on online hospitality platforms in the collaborative consumption environment. In particular, this paper investigates the impact of trust on the obtainers’ intentions to “inquire about accommodations” and to “request a booking” on Airbnb.com.Design/methodology/approachThis paper takes the perspective of a potential renter, respectively, obtainer and adopts Gefen’s (2000) research model, which incorporates familiarity and trust in the e-commerce industry. In this regard, the paper extends the work on two-sided markets of Mittendorf (2016-2017). To verify the modified research model, a survey was conducted, gathering results from over 426 participants of which 255 valid responses from the Millennials generation were obtained. This paper uses covariance-based structural equation modeling to analyze both measurement and structural relationships regarding the interaction framework.FindingsThe results show empirical evidence that both “trust in the intermediary” and “trust in providers” are decisive for the obtainers’ intentions on the online platform. In this regard, this paper advances the understanding of the collaborative consumption mechanisms by adapting trust literature to validate the obtainers’ intentions on contemporary collaborative consumption platforms.Research limitations/implicationsWhile the unit of analysis of prior research comprises the general intention to share, this paper empirically validates a more deliberate decision of user intentions by focusing on the intention to inquire about accommodations (no registration necessary) and the intention to request a booking (registration necessary). However, this study is dependent on one setting and it is still unclear whether the results are generalizable to other collaborative consumption setups.Originality/valueThis paper is in line with the work of Mittendorf (2016-2017), thus, it uses a sophisticated statistical approach to analyze trust in the collaborative consumption environment, such as confirmatory factor analysis and structural equation modeling.
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Ivanova, O., and M. Senkiv. "ACCESSIBLE TOURISM FOR ALL IN THE EUROPEAN UNION." Bulletin of Taras Shevchenko National University of Kyiv. Geography, no. 74 (2019): 66–74. http://dx.doi.org/10.17721/1728-2721.2019.74.12.
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The Global Code of Ethics for Tourism promotes the right of all people to equality in access to contemplate the resources of the planet, which, in turn, is the main principle of accessible tourism for all. Modern approaches to understanding the concepts of accessible tourism for all are analyzed in this paper. Accessible tourism for all means that any tourism product should be designed irrespective of age, gender and ability and with no additional costs for customers with disabilities and specific access requirements. Role of the principles of universal design for accessible tourism for all is characterized. In contrast to the concept of accessibility, which only applies to low-mobility categories of the population and focuses on physical access to transport and buildings, as well as access to information, the concept of universal design emphasizes creating the same conditions convenient for all users, without impersonating some of them. Three main prerequisites for the development of accessible tourism for all in the European Union are determined and characterized, in particular, existing accessibility legislation and standards at the global, European and national levels, population ageing and increase in the number of people with disabilities. There is the problem in Ukraine of the lack of accessibility standards for tourism facilities and services, so it is important to learn the experience of the European Union. The European Union population is aging and this trend will continue in the future. This phenomenon is a major challenge for the society, but at the same time, it also represents a great opportunity for local businesses and for the whole European economy. Elderly people (65 years and older) are encouraged to travel by different motives: visiting relatives, gaining cultural or gastronomic experience, they are interested in traveling on cruise ships, relaxing on the coast, participating in sports events or ethnic holidays. They tend to spend more while traveling and stay longer. Tourists with disabilities, above all, make travel decisions based on the opinions of their friends, and rely less on special offers aimed at them. Online offers and printed brochures of travel agencies influence their decision at the same level. France and the United Kingdom have the most disabled people in the EU. The European Union is the main tourism destination in the world. Five its member states (France, Spain, Italy, Great Britain, Germany) belong to the top ten countries of the world on arrival of tourists. The map of the most accessible cities of the European Union is created and the quantitative distribution of these cities by country of ownership is presented. France, Germany and Sweden are leaders in the European Union by the number of the most accessible cities in 2011-2018. Among the 23 most accessible cities, only five are the capitals of states. At the same time, the city of Ljubljana in Slovenia was twice noted by the European Commission as one of the most accessible. Elements of the tourism chain include: tourism destination management; tourism information and advertising (preparation, information and booking); urban and architectural environments; modes of transport and stations; accommodation, food service and conventions; cultural activities (museums, theatres, cinemas, and other); other tourism activities and events. On the basis of the theory of accessibility chain structure and the tourism chain, the best practices of accessible tourism for all are analyzed using the example of the city of Lyon – the great business center in France, which in 2018 was recognized by the European Commission accessible in the European Union.
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Zhang, Minyang, and Fuangfa Ampornstira. "Comparison of Chinese Tourists’ Expectations and Perceptions on Seaside Resort Areas’ Service Quality: A Case of Chinese Tourists in Southern Region of Thailand." International Business Research 13, no. 6 (May 8, 2020): 13. http://dx.doi.org/10.5539/ibr.v13n6p13.
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The objectives of this study were to analyze the Chinese tourists' expectation and perception gaps of service quality in southern Thailand's seaside resorts, to study the items of service quality that are satisfied by Chinese tourists in southern Thailand's seaside resorts, to study the items of service quality that are dissatisfied by Chinese tourists in southern Thailand's seaside resorts. The researcher used the survey questionnaire to collect data from 400 Chinese tourists who visited seaside resort areas in the southern region of Thailand and used descriptive statistics.
The results found that Chinese tourists think some perceptions exceed their expectations, such as supporting online bookings in seaside areas, the staffs provide personalized service, the staffs are respectful, use polite language, smile service towards Chinese tourists, the seaside resorts have technical support. However, Chinese tourists think some perceptions can't reach their expectations, as for the price, it doesn’t have a reasonable price for food items, accommodation, traffic, commodity, and entertainment. As for the staff, it doesn’t have a first-class ability to handle emergencies, they can’t provide fast services. As for the managers of resort areas, it doesn’t have enough legal frameworks in protecting Chinese tourists.
The study recommends that the managers of seaside resort areas in southern Thailand need control of the cost of accommodation, food, transportation, commodities to be more rationalized. Additionally, managers should introduce laws and policies to protect the rights and interests of Chinese tourists, improve the ability of staff to handle emergencies and provide fast service for Chinese tourists.
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Sigalingging, Andi Sahat Maasi, and Dominggus Rudolf Leiwakabessy. "Hotel Marketing Strategy in Biak Papua to Survive During the Covid-19 Pandemic." PINISI Discretion Review 4, no. 2 (March 31, 2021): 319. http://dx.doi.org/10.26858/pdr.v4i2.21486.
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The pandemic has paralyzed global tourism. In Biak Papua, the impact of the pandemic on the tourism industry is enormous. Almost all hotels stop operating, even if one is open, that also opens up for the quarantine of Covid sufferers. This article examines the condition of hotels in Biak and the survival marketing strategies adopted during the outbreak. This research uses a descriptive qualitative approach using in-depth interviews and literature studies on books, scientific journals, and online news. This study focuses on Basana Inn and Manna Inn, on the grounds of the level of representation of the Jasmine Hotel and customer types. The research results show that the impact of the pandemic has resulted in almost empty hotel occupancy. The strategy carried out is almost the same, namely by terminating employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, selling non-room products online, and refusing to refund bookings by changing visit schedules. During the Covid 19 pandemic, a marketing strategy is very important to do. In obtaining optimal results, strategies in marketing are carried out which have a very broad scope, including analytical strategies to face competition, price strategies, product strategies, service strategies and so on. The Covid 19 outbreak has given service companies a sense of worry or discomfort, especially the Basana Inn Hotel which is engaged in accommodation services. Seeing the results of the identification of problems in this study, researchers are interested in researching the title "Hotel Marketing Strategies in Biak Papua to Survive the Covid-19 Pandemic." The purpose of this research is to find out and analyze the most appropriate strategy in the Covid 19 Pandemic situation.
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Sharma, Tripti Ghosh, Rohit Jain, Sahil Kapoor, Vijeyta Gaur, and Abhishek Roy. "OYO Rooms: providing affordable hotel stays." Emerald Emerging Markets Case Studies 7, no. 3 (August 1, 2017): 1–26. http://dx.doi.org/10.1108/eemcs-01-2017-0015.
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Subject area Strategic Marketing, Marketing Management, Services Marketing. Study level/applicability MBA and Executive MBA. Case overview The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to become OYO Rooms, an online aggregator of hotels, with a unique business model of “managing the partial inventory of rooms” in hotels and offering a proposition of affordable, consistent, quality experience to business, leisure and pilgrim travellers. The company received rounds of funding from Greenoaks Capital, Lightspeed Ventures, Sequoia Capital and DSG Consumer Partners. Moreover, unlike its competitors, OYO adapted itself to the fast-changing consumer preference and grew at an enviable pace and by 2016, was present across 190 cities through a network of 6,500 hotels. However, OYO Rooms had to face a multitude of challenges both from the consumer and hotel owners’ ends, primarily service quality concerns from the customers and majorly concerns out of payment irregularities or non-abidance to written contracts from the hoteliers’ end. The dissatisfaction levels increased to an extent that experts started raising questions on the viability of the business. OYO was growing at an aggressive rate but breakeven point was yet to be achieved. Moreover, growing dissatisfaction and switching amongst its customers as well as hoteliers threatened the very existence of the model. The case allows the students to critically analyse the strategies of OYO for deliberation on whether the business model was sustainable in the long run. It also encourages the students to deliberate on the possible growth strategies for OYO as also on the service recovery strategies for OYO. Expected learning outcomes The case has been positioned around the following modules: industry analysis; value of a two-sided business model to both parties; sustainability of a unique business model, against the challenges that it faces; applying the VRIO framework (resource-based view); complaint handling and service recovery strategies; applying the Ansoff’s grid for possible growth options. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.
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Fu, Shixuan, Xusen Cheng, Ying Bao, Anil Bilgihan, and Fevzi Okumus. "Staying in a hotel or peer-to-peer accommodation sharing? A discrete choice experiment with online reviews and discount strategies." Internet Research ahead-of-print, ahead-of-print (November 2, 2020). http://dx.doi.org/10.1108/intr-01-2020-0031.
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PurposeThis study aims to elicit the preferences of potential travelers for different property listings' attributes (online review number, positive valence rate of reviews and discount strategy) when selecting hotels and peer-to-peer (P2P) accommodation sharing on online booking platforms.Design/methodology/approachA discrete choice experiment (DCE) was conducted with 291 respondents with accommodation needs. They were asked to choose between pairs of listings.FindingsThe authors found that when booking accommodation online, complex discount strategies were not determinant both in selecting hotels and P2P accommodations. Positive valence rate of reviews has a higher impact on the selection of traditional hotels than P2P accommodations, while the number of online reviews has a higher impact on the selection of P2P accommodations than traditional hotels. The authors further discuss the effect of each attribute on online accommodation selection in terms of price ranges of the property listings.Research limitations/implicationsThe findings provide suggestions for platform operators and product/service providers to improve their marketing strategies and optimize their management efforts.Originality/valueTo the best of the authors’ knowledge, this is one of the first studies that investigate the role of property listings' attributes on the selections between hotels and P2P accommodations. The findings from this research study could be generalized to other online platforms and electronic commerce-related transactions.
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Gauci, John Baptist, and Sue Micallef. "Online Booking of Collective Accommodation Establishments in Malta." Mediterranean Journal of Social Sciences, January 1, 2014. http://dx.doi.org/10.5901/mjss.2014.v5n2p11.
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Sari, Angela Bayu Pertama. "English Communication Strategies in Tourism." E-Journal of Tourism, October 8, 2018, 122. http://dx.doi.org/10.24922/eot.v5i2.41411.
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The advance development in tourism industry is established through interrelated systems. One of which is the online booking platform. Not only for booking, but the online website also becomes the platform for giving reviews that portrays guests’ compliments or even complaints. Those compliments are powerful to give the guests positive image about the accommodation; however, the complaints will do in the contrary way. It may lead the accommodation into negative image. Accordingly, it is necessary for the accommodation providers to handle the complaints by giving the responses or reply of the guests’ reviews. That action will become the effort to turn the guests’ disappointment into satisfaction.
In order to achieve it, several English communication strategies in handling complaints were executed. This research takes the responses of 8 accommodation providers towards the guests’ review as the subject of the research. It is conducted by using content analysis method. The results yields 4 strategies that exists in the responses, namely: attentiveness that correlates with the hospitality in communication appears 100% of the total responses; explanation that presents the clarification and elaboration appears in 79% of the total responses; effort, that is the presentation of the promising action in the future, exists in 46% of the total responses and the least is apology, that is the action of saying sorry, exists in 25% of the total responses.