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1

Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-04695-8.

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Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27675-1.

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3

Evans, Liana. Social media marketing: Strategies for engaging in Facebook, Twitter & other social media. Que, 2010.

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Weinberg, Tamar. Social Media Marketing: Strategien fu r Twitter, Facebook & Co. O'Reilly, 2010.

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5

Sterne, Jim. Social Media Metrics. John Wiley & Sons, Ltd., 2010.

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6

Ze, Zook, ed. Marketing communications: Integrating offline and online with social media. 5th ed. Kogan Page, 2011.

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7

Barefoot, Darren. Friends with benefits: A social media marketing handbook. No Starch Press, 2010.

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Barefoot, Darren. Friends with benefits: A social media marketing handbook. No Starch Press, 2010.

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9

Mitch, Meyerson, ed. Success secrets of the social media marketing superstars. Jere L. Calmes, 2010.

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10

Mitch, Meyerson, ed. Success secrets of the social media marketing superstars. Jere L. Calmes, 2010.

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11

Abernethy, Jennifer. The complete idiot's guide to social media marketing. 2nd ed. Alpha Books, 2012.

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12

Abernethy, Jennifer. The complete idiot's guide to social media marketing. Alpha Books, 2010.

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Barefoot, Darren. Friends with benefits: A social media marketing handbook. No Starch Press, 2009.

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14

Barefoot, Darren. Friends with benefits: A social media marketing handbook. No Starch Press, 2009.

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15

Tuten, Tracy L. Social Media Marketing. Pearson, 2014.

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16

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2017.

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17

Tuten, Tracy L. Social Media Marketing. SAGE Publications Ltd, 2017.

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Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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19

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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Tuten, Tracy L. Social Media Marketing. SAGE Publications, Incorporated, 2020.

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21

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2023.

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22

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2023.

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23

Montgomery, Liv. Social Marketing: Business Marketing Online with Social Media. Made For Success, Incorporated, 2011.

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24

Newlands, Murray. Online Marketing. Wiley & Sons, Incorporated, John, 2011.

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25

Marketing with Social Media. Facet Publishing, 2013.

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26

Social Media. HarperCollins Publishers Limited, 2017.

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27

Zarrella, Dan. Social Media Marketing Book. O'Reilly Media, Incorporated, 2009.

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28

Zarrella, Dan. Social Media Marketing Book. O'Reilly Media, Incorporated, 2009.

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29

Charlesworth, Alan. Introduction to Social Media Marketing. Taylor & Francis Group, 2014.

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30

Charlesworth, Alan. Introduction to Social Media Marketing. Taylor & Francis Group, 2014.

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31

Charlesworth, Alan. Introduction to Social Media Marketing. Taylor & Francis Group, 2014.

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32

Charlesworth, Alan. Introduction to Social Media Marketing. Taylor & Francis Group, 2014.

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33

Charlesworth, Alan. Introduction to Social Media Marketing. Taylor & Francis Group, 2014.

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34

Introduction to social media marketing. CIOWhitePapers, 2015.

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35

Sterne, Jim. Social Media Metrics. Wiley & Sons, Incorporated, John, 2010.

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36

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2020.

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37

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2020.

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38

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2014.

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39

Diamond, Stephanie, and Shiv Singh. Social Media Marketing For Dummies. For Dummies, 2015.

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40

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2014.

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41

Social Media Marketing For Dummies. John Wiley & Sons, Ltd., 2009.

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42

Marketing online 2.0 (SOCIAL MEDIA) (Spanish Edition). ANAYA MULTIMEDIA, 2013.

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43

Woten, Stevie. How to Do Social Media Marketing : Online Using Social Media Networks and Influencer Marketing: Advantages of Social Media Marketing. Independently Published, 2021.

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44

Staff, Video2brain. Social Media Marketing Essential Learning Kit. Wiley & Sons, Incorporated, John, 2013.

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45

Miles, Colin. 100 Great Social Media Marketing Ideas. Marshall Cavendish International (Asia) Private Limited, 2020.

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46

Newlands, Murray. Online Marketing: A User's Manual. Wiley & Sons, Incorporated, John, 2011.

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47

Newlands, Murray. Online Marketing: A User's Manual. Wiley & Sons, Incorporated, John, 2011.

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48

Newlands, Murray. Online Marketing: A User's Manual. Wiley & Sons, Incorporated, John, 2011.

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49

Moe, Wendy W., and David A. Schweidel. Social Media Intelligence. Cambridge University Press, 2014.

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50

The Fusion Marketing Bible Fuse Traditional Media Social Media And Digital Media To Maximize Marketing. McGraw-Hill, 2012.

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