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Journal articles on the topic 'Online and Social Media Marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Bansal, Manoj, and Satinder Kumar. "Impact of Social Media Marketing on Online Impulse Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 5 (2018): 136–39. http://dx.doi.org/10.29070/15/57560.

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Rohmawati, T., and J. Rahmayanti. "Marketing Product with Social Media." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 40–45. http://dx.doi.org/10.34010/icobest.v1i.9.

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The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusi

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Tsao, Wen-Chin, and Tz-Chi Mau. "Ethics in social media marketing." Aslib Journal of Information Management 71, no. 2 (2019): 195–216. http://dx.doi.org/10.1108/ajim-04-2018-0080.

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Purpose Consumer-generated online product reviews (OPRs) have become a crucial source of information for consumers; however, OPRs are increasingly being incentivized. The purpose of this paper is to find a method of sponsorship and disclosure that could be considered ethically sound. Design/methodology/approach This study adopted a quasi-experimental approach to clarifying how the method of sponsorship impacts reader perceptions of OPRs in terms of helpfulness, credibility and purchase intention. Two experiments were performed on an online platform using data from 480 participants. Hypotheses

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Skulme, Ronalds, and Valerijs Praude. "Social media evaluation metrics." Oeconomia Copernicana 7, no. 1 (2016): 131. http://dx.doi.org/10.12775/oec.2016.009.

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Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use, but each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. The Authors believe that the methods designed to evaluate online marketing activities should also be more specific. Hence, the Authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a form

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Kumar, Ravi, Mannan Mohammed Yusuf, Manjunath VR, and Prajwal L. "SOCIAL MEDIA MARKETING AFFECTION CUSTOMER BEHAVIOUR." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 01(II) (2024): 211–14. http://dx.doi.org/10.62823/7.1(ii).6519.

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In recent years, social media which can also said as online branding platforms have become indispensable tools for business to get engage with customer and to promote their goods and their services. Through this research we understood that the online branding implications on customer behaviour like purchasing decisions, Brand loyalty, trust on online branding influencers and their intention to try new goods or services. Additionally, this research also shows the role of online branding to make implications ton customer behaviour. Furthermore, it delves into implications on customer behaviour t

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S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa." Problems and Perspectives in Management 14, no. 3 (2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the

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M.Saranyamani. "Marketing and Social Media." Shanlax International Journal of Management 6, S1 (2018): 26–29. https://doi.org/10.5281/zenodo.1461253.

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Web  based  life  give  an  unparalleled  stage  to  customers  to  expose  their own  assessments  of  bought  items  and  along  these  lines  encourage  informal correspondence. This paper inspects connections between customer posting conduct and showcasing factors, for example, item cost and quality and investigates how these connections advance as the Internet and shopper audit sites draw in more all inclusive acknowledgment. In view of car show information from a few driving on  

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Fan, Xiruo. "Social Media Marketing Strategies." Advances in Economics, Management and Political Sciences 23, no. 1 (2023): 59–64. http://dx.doi.org/10.54254/2754-1169/23/20230353.

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Social media marketing strategies contribute to increasing the brand awareness of businesses. However, they have not always fully exploited the creativity and innovative capacities of the strategy due to unawareness of the best tools to utilize in modern technology. Notably, some organizations also fail to recognize the benefits of social networks. The internet has exposed numerous opportunities, such as online marketing that utilizes advertisement mechanisms like the podcast, blogs, and social media to reach their target audiences. However, the internet allows users to interact and create com

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Borah, Abhishek, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich. "Improvised Marketing Interventions in Social Media." Journal of Marketing 84, no. 2 (2020): 69–91. http://dx.doi.org/10.1177/0022242919899383.

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Online virality has attracted the attention of academics and marketers who want to identify the characteristics of online content that promote sharing. This article adds to this body of research by examining the phenomenon of improvised marketing interventions (IMIs)—social media actions that are composed and executed in real time proximal to an external event. Using the concept of quick wit, and theorizing that the effect of IMIs is furthered by humor and timeliness or unanticipation, the authors find evidence of these effects on both virality and firm value across five multimethod studies, i

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M.Ameer, Arsath. "Social Media Marketing: Advantages and Disadvantages." Shanlax International Journal of Management 6, S1 (2018): 152–58. https://doi.org/10.5281/zenodo.1461333.

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In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its reliability, consistency and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made possible for companies to reach targeted  consumers  easily,  effectively  and  instantly.  Besides  that,  social  media marketing also faces several challenges in the field. Th

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M, Priya. "Online Marketing." Shanlax International Journal of commerce 6, S1 (2018): 251–57. https://doi.org/10.5281/zenodo.1419450.

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Online marketing is advertising and marketing the products or services of business over the Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps. Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely practiced strategy of advertising or promoting sales and the name of the business. Wise use of the online m

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Rahardja, Untung. "Social Media Analysis as a Marketing Strategy in Online Marketing Business." Startupreneur Business Digital (SABDA Journal) 1, no. 2 (2022): 176–82. http://dx.doi.org/10.34306/sabda.v1i2.120.

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Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are social media that is experiencing the fastest development. The three social media has begun to be widely used to promote a product and be used as a one of the marketing strategies by several business people. The purpose of this journal is to: to explore the use of social media especially Facebook, Twitter and Instagram in online business marketing str

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Rahardja, Untung. "Social Media Analysis as a Marketing Strategy in Online Marketing Business." Startupreneur Business Digital (SABDA Journal) 1, no. 2 (2022): 176–82. http://dx.doi.org/10.33050/sabda.v1i2.120.

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Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are social media that is experiencing the fastest development. The three social media has begun to be widely used to promote a product and be used as a one of the marketing strategies by several business people. The purpose of this journal is to: to explore the use of social media especially Facebook, Twitter and Instagram in online business marketing str

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Wilk, Violetta, Geoffrey N. Soutar, and Paul Harrigan. "Tackling social media data analysis." Qualitative Market Research: An International Journal 22, no. 2 (2019): 94–113. http://dx.doi.org/10.1108/qmr-01-2017-0021.

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PurposeThis paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C) social media communication.Design/methodology/approachThis study used QSR NVivo and Leximancer, to explore 200 discussion threads containing 1,796 posts from forums on an online open community and an online brand community that involved online brand advocacy (OBA). The functionality, in particular, the strengths and weaknesses of both programs are di

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Zehrer, Anita, and Alice Grabmüller. "Social media marketing in tourism education." Journal of Vacation Marketing 18, no. 3 (2012): 221–28. http://dx.doi.org/10.1177/1356766712449368.

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Information and communication technology has increasingly gained importance in marketing of the tourism and travel industry. Social media have literally become an integral part of the society and as such have gained increasing interest beyond industries such as tourism. In higher education, we have seen a trend towards a rather slow adaptation of new technologies for instance in online instruction; however, the opportunities for creating and sharing knowledge in an education context should not be neglected. Social network sites are the fastest growing and most popular of the Internet-based tec

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Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular

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Salhab, Hanadi. "Social media marketing—Rise of social media influencer marketing and Instagram." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 3783. http://dx.doi.org/10.24294/jipd.v8i8.3783.

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This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were

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N N, Annisa Intan. "Social Media Marketing @reuse.able di Instagram." MEDIALOG: Jurnal Ilmu Komunikasi 5, no. 1 (2022): 76–84. http://dx.doi.org/10.35326/medialog.v5i1.1282.

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Kemunculan media sosial merupakan dampak dari adanya tranformatif digital. Media sosial turut merevolusi praktik pemasaran seperti periklanan dan promosi di dalam dunia bisnis. Marketers mulai menyadari bahwa media sosial memiliki fungsi yang lebih luas untuk menunjang perkembangan suatu bisnis. Sehingga muncul istilah social media marketing yang memiliki lima karakteristik yaitu entertainment, interaction, trendiness, customized dan word of mouth. Bisnis dalam dunia fashion khususnya baju secondhand turut mengalami perubahan, yang semula hanya dilakukan secara offline kini dapat dilakukan sec

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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the co

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Soegoto, Eddy Soeryanto, and B. K. Aqila. "E-Business through Social Media." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 90–95. http://dx.doi.org/10.34010/icobest.v1i.17.

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The purpose of this research is to find out how marketing communication strategies are used in online business. The method of this research used a descriptive method. The results of this research show that doing business is not difficult; the seller can open an online business. Through marketing communication strategies that are attracting and right to the segmentation. As a result of the business that the seller organize can develop well.

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Sundaram, Ajith. "Leveraging Social Media for Development in Organisations." Asian Social Science 13, no. 4 (2017): 201. http://dx.doi.org/10.5539/ass.v13n4p201.

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Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influ

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Verma, Bhringraj. "Social Media Marketing Effectiveness." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04301.

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Abstract Social media is a big part of life moment. This paper looks at how good social media is for marketing. A check was done with 50 people to see how they reply to brand posts and if it makes them buy goods. The results show that social media marketing is truly effective if done in the right way. Keywords Social Media, Marketing, Brands, Influencers, Online Advertisements, stoner geste prolusion These days, social media is commodity utmost people use every day. We use it to talk to buddies, watch funny Social Media Marketing Effectiveness vids, and indeed check out new products. Brands al

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Izza, Muh, Drajat Setiawan, Tamamudin Tamamudin, Hilya Naja, and Ikawati Ikawati. "Pengembangan Pemasaran Produk UMKM Bebasis Digital Online Tiktok dan Capcut." Jurnal Pengabdian Masyarakat 4, no. 1 (2025): 106–17. https://doi.org/10.70340/japamas.v4i1.220.

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Marketing through conventional online social media (Facebook and Whatshapp) has not been sufficient to meet the expectations desired by MSMEs, therefore it is necessary to use other social media that are more effective and potential. This empowerment method uses Active Participation Research (PAR). The number of data is 17 MSMEs in Sinbangkulon Village, Pekalongan Regency. Empowerment starts from preparation, mapping activities and live marketing actions through online media. The results of this community empowerment show that first, the majority of MSMEs already have online digital marketing

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Shuqair, Saleh, Raffaele Filieri, Giampaolo Viglia, Anna S. Mattila, and Diego Costa Pinto. "Leveraging online selling through social media influencers." Journal of Business Research 171 (January 2024): 114391. http://dx.doi.org/10.1016/j.jbusres.2023.114391.

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Nuraeni HR, Leni, Liska Zahara Putri, Billy Octavianus, Ahimsa Sanggya HB, and Finny Redjeki. "Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online." RIGGS: Journal of Artificial Intelligence and Digital Business 4, no. 2 (2025): 3990–94. https://doi.org/10.31004/riggs.v4i2.1155.

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Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.

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Taufique, Khan Md Raziuddin, and Faisal Mohammad Shahriar. "Online Social Media as a Driver of Buzz Marketing." International Journal of Online Marketing 1, no. 2 (2011): 57–67. http://dx.doi.org/10.4018/ijom.2011040104.

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‘Buzz Marketing’ is an alternative strategy of creating preference and demand among prospective customers. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for firms. The popularity of online social media adds a new dimension of buzz marketing, as these social networking sites accommodate a massive exchange of views among the users. Companies planning to use online social media as a driver of their buzz marketing efforts inevitably face the challenge of acquiring favorable response from a versatile and almost uncontrollable mass of users.

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Yadav, Vikas. "Social Media Manager." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45143.

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In an era marked by rapid digital transformations and the evolution of communication channels, social media has become the cornerstone of modern marketing strategies. This paper introduces a pioneering Social Media Manager system that integrates content scheduling, real-time analytics, and multi-platform account management into a unified, data-driven interface. Developed using web technologies and robust API integration, the proposed solution empowers brands and digital marketers to streamline their online presence, optimize content delivery, and foster strategic audience engagement. The syste

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Nursal, M. Fadhli, Hadita Hadita, Amor Marundha, and Neng Siti Komariah. "Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review)." International Journal of Advanced Multidisciplinary 1, no. 2 (2022): 83–93. http://dx.doi.org/10.38035/ijam.v1i2.41.

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The Literature Review article on Marketing Performance Determination: Display Media, Affiliate Marketing and Social Media is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Media Display has an effect on Marketing Performance

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Damian-Okoro, Inetimi Roseline, Gods power Henshaw Akani, Ezekiel Benson Brown, and Ejiro Anthonia Akani. "Search Engine Marketing and Social Media Performance of Online Retailers in Rivers State." INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH 9, no. 8 (2023): 103–26. http://dx.doi.org/10.56201/ijssmr.v9.no8.2023.pg103.126.

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The purpose of this study was to investigate the relationship between search engine marketing and social media performance of online retailers in Rivers State. The objectives of the study were specifically to ascertain the relationship between search engine marketing and social media performance of online retailers in Nigeria. Search engine optimization and pay per click were dimensions of Search engine marketing while traffic and visit frequency were proxies of social media performance. The study adopted an explanatory research design and the population of the study was 20 online stores in Ri

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Zhou, Rong. "Does social media marketing affect online repurchase intention? The mediating role of guanxi." Social Behavior and Personality: an international journal 51, no. 12 (2023): 12826E—12833E. http://dx.doi.org/10.2224/sbp.12826.

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Social media marketing is being used increasingly by companies to communicate and interact with customers and influence their behavior responses. The aim in this study was to analyze the relationship between social media marketing and customers' online repurchase intention as well as the mediating mechanism of guanxi underlying that relationship. Using a paperbased survey and purposive sampling, data were collected from 363 Chinese college students who had online purchase experience through WeChat. Analysis revealed that social media marketing was positively related to customers' online repurc

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Limpo, Lita, and Eva Yuniarti Utami. "Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung." Jurnal Ekonomi dan Kewirausahaan West Science 2, no. 02 (2024): 168–77. http://dx.doi.org/10.58812/jekws.v2i02.1111.

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This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifi

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Fahrani, Vannisa, Osly Usman, and Shandy Aditya. "Pengaruh Pemasaran pada Media Sosial dan Ulasan Pelanggan Online Terhadap Niat Beli Dimediasi oleh Kepercayaan Pelanggan: Studi Pada Pengikut Media Sosial Produk Kosmetik di Wilayah Jakarta." Jurnal Bisnis, Manajemen, dan Keuangan 3, no. 1 (2022): 198–214. http://dx.doi.org/10.21009/jbmk.0301.15.

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The purpose of this research is to investigate the effect of social media marketing on customer trust, online customer review on customer trust, social media marketing on purchase intention, online customer review on purchase intention and customer trust on purchase intention of Scarlett Whitening's social media followers in the Jakarta area. The research data was collected by distributing questionnaires to Scarlett Whitening's social media followers and the sample of this study was 245 respondents. Researchers used Lisrel version 8.8 as a SEM application to process and analyze research data.

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Moch Anton Maulana and Novi Sri Sandyawati. "USING TIKTOK SOCIAL MEDIA AS A MARKETING PROMOTION MEDIA IN ONLINE BUSINESS." International Journal of Social Science 3, no. 4 (2023): 507–14. http://dx.doi.org/10.53625/ijss.v3i4.7151.

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TikTok Marketing or TikTok Marketing is the activity of using the social media platform TikTok. There are many different strategies you can use to maximize your marketing, such as creating engaging and viral organic content, running TikTok ads, and more. TikTok as a viral media now has great potential as an advertising medium for each of our products. In fact, using TikTok is not just a means of entertainment but can also be used as a digital marketing strategy that is useful for increasing public awareness and even increasing your business income through creative content. By projecting films,

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Babu, Dr S. Ramesh. "Impact of Social Media Marketing on Online Store Patternised." International Journal for Research in Applied Science and Engineering Technology 13, no. 2 (2025): 1245–46. https://doi.org/10.22214/ijraset.2025.67080.

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The rise of social media marketing has transformed the landscape of online retail. This study explores the impact of social media marketing on consumer behaviour and purchasing patterns in online stores. Through a mixed methods approach, data from various online retailers to understand how social media influences consumer engagement, brand awareness, and sales conversion rates.

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Bugshan, Hatem, M. Nick Hajli, Xiaolin Lin, Mauricio Featherman, and Ivan Cohen. "Social media for developing health services." Qualitative Market Research: An International Journal 17, no. 3 (2014): 283–96. http://dx.doi.org/10.1108/qmr-07-2013-0048.

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Purpose – The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social relationships of individuals on the Internet through social media have created added value for many industries. This phenomenon can be an opportunity for the health care industry, which has encountered huge challenges such as increasing demands, budget cuts, growing numbers of patients and more demanding patient expectations. Web 2.0 and social media have the potential value to m

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Antczak, Barbara Olga. "The influence of digital marketing and social media marketing on consumer buying behavior." Journal of Modern Science 56, no. 2 (2024): 310–35. http://dx.doi.org/10.13166/jms/189429.

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Digital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media networks, e-commerce websites, and mobile applications. These platforms provide consumers with access to product information, reviews and price comparisons that influence their purchasing decisions. This article aims to explore the relationship between digital marketing, social media marketing and consumers' online purchasing behaviour. The researc

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Piranda, Dea Resti, Dessy Zulfianti Sinaga, and Erga Eka Putri. "ONLINE MARKETING STRATEGY IN FACEBOOK MARKETPLACE AS A DIGITAL MARKETING TOOL." JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) 1, no. 3 (2022): 1–8. http://dx.doi.org/10.55047/jhssb.v1i2.123.

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Social media has now become an inseparable part of the daily life of millennials in the digital era. One of the social media that is widely used by millennials is Facebook, which currently has more than 2 billion active users. This places Facebook as one of the foundations of social media that is widely used by social media users. For some people, having a large network of users is the same as money and marketing opportunities, therefore a strategy is needed to use the Facebook platform as a digital marketing tool in an online marketplace that is now increasingly develop. This article aims to

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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Fuciu, Mircea. "Social Media Profiling for the Development of Online Marketing Strategies." Studies in Business and Economics 17, no. 3 (2022): 80–89. http://dx.doi.org/10.2478/sbe-2022-0047.

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Abstract Social media has become an almost permanent presence in our lives and in the business world. In the last two decades the marketing activity has changed greatly due to the development, of social interaction platforms such as Facebook, Instagram, Twitter, or TikTok. The usage of social media marketing has created new challenges for the marketing specialists which needed to adapt and adjust their strategies to meet the direction but the business environment is going. Among the challenges that the marketing world is facing when using social media is that of profiling the consumers (curren

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Almansyah Rundu Wonua, Rina Sovianti, Andriya Risdwiyanto, I Nyoman Tri Sutaguna, and Arief Yanto Rukmana. "Social Media Marketing And Customer Satisfaction." Jurnal Manajemen Riset Inovasi 1, no. 4 (2023): 50–60. http://dx.doi.org/10.55606/mri.v1i4.1817.

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Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.

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Sari, Rizka, and Rezi Erdiansyah. "Pengaruh Kepuasan Pelanggan, Iklan Online, dan Social Media Marketing terhadap Loyalitas Pelanggan (Survei Pada Pengikut Instagram @rucas.co Tahun 2021)." Kiwari 2, no. 1 (2023): 1–6. http://dx.doi.org/10.24912/ki.v2i1.23018.

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Social Media needs advertising so that the online hop they run can be widely spread on social media very quickly. Customer loyalty is very important and must be considered by the company, because if the customer is loyal to a particular brand or company, the customer will help promote the company's products. to competitors' products." In this study there are three variables, namely X1 (Customer Satisfaction), X2 (Online Advertising), X3 (Social Media Marketing), Y (Customer Loyalty). Researchers used purposive sampling as many as 115 respondents. Data analysis used by the author is the IBM SPS

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KUMAR, SANU. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49844.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Anand, Aditya. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49658.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Jha, Hitesh Chandra. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49993.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Kumar, Abhijeet. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50158.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Татарникова, И. О. "Social media promotion trends." Вестник МИРБИС, no. 4(28) (December 20, 2021): 170–73. http://dx.doi.org/10.25634/mirbis.2021.4.19.

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В докладе рассматриваются основные тренды по продвижению и непосредственные способы взаимодействия с целевой аудиторией, набравшие наибольшую значимость в социальные сети на 2021 год, а также важность маркетинга в интернете для любого бизнеса. Ключевые слова: Social Media Marketing, реклама, продвижение, социальные сети, сообщества, каналы, аудиореклама, тренды, мессенджеры, каскадная маршрутизация, омникальность, интерактив, инфлюенсер, профессиональный подход. The report examines the main trends in promotion and direct ways of interacting with the target audience that have gained the most im

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Rigas, Dimitrios, Hammad Akhtar Hussain, and Nazish Riaz. "Online Branding and Marketing." International Journal of Sociotechnology and Knowledge Development 8, no. 2 (2016): 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combinati

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Henky Hendrawan, Soni Suharmono, Sulistyo Budi Utomo, Sonny Santosa, and Rini Novianti. "Utilization Social Media for MSME Development." KREATIF: Jurnal Pengabdian Masyarakat Nusantara 3, no. 4 (2023): 09–16. http://dx.doi.org/10.55606/kreatif.v3i4.2259.

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This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socializatio

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Mrs. R. Abarna and Dr. S. Vennila Fathima Rani. "Women Entrepreneurs in Social Media Marketing." GIS Business 15, no. 2 (2020): 1–9. http://dx.doi.org/10.26643/gis.v15i2.18893.

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Businesses now a day are mostly digitalisation. The social media and online spirit are valuable assets of any business. Women’s are familiar and making standard marks in all fields. They realised the importance of marketing especially in e-commerce make it use for their successful venture. While developing a website or ecommerce shop make their customer friendly with their preference depending upon their taste such as colour ,health ,beauty ,maternity, etc., This paper focuses on women entrepreneur furthermore, the issues looked by them when they set up and dealt with their very own business i

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