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Renzi, Adriano Bernardo. "Usabilidade na procura e compra de livros em livrarias online." Universidade do Estado do Rio de Janeiro, 2010. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=2019.
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Esta dissertação trata da importância e influência da usabilidade na procura e decisão de compra de livros em livrarias online. A pesquisa baseia-se em estudos e teorias de pesquisadores renomados internacionalmente no assunto (Preece, Nielsen, Maurer, Haubl e outros), bem como resultados coletados através de enquetes e testes de usabilidade com direcionamento no design centrado no usuário. Os testes descritos e utilizados na dissertação resumem-se em questionário online e entrevista aberta com usuários, Think-aloud Protocol, direcionado ao comércio eletrônico e procura de livros de nicho, Matriz de Prioridade, Observação Fluxo-Tarefa nas livrarias físicas e Avaliação Heurística com especialistas em usabilidade. Resultados observados de cada etapa determinaram direcionamento de testes sequenciais e possibilitou comparativo entre ramificação física e online do negócio livreiro com teorias de marketing, rituais de compra, ambientação e flaneurismo. Recomendação automática de livros e possibilidade de manusear digitalmente como elementos para ampliar a possibilidade de compra são assuntos complementares também discutidos e testados na dissertação que se mostram com relevância para usabilidade e expectativas do usuário.
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Hamnqvist, Fabian, and Emma Svensson. "Bokakademin i Östergötland AB möter framtiden : En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin." Thesis, Linköpings universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-103979.
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Bokakademin i Östergötland AB möter framtiden – En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future – A study of students’ purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin) Authors: Fabian Hamnqvist and Emma Svensson Bachelor’s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran Noghabai Abstract This paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question. Empirical findings about the students’ purchasing behaviour are presented and these are accompanied by several theories about consumers and companies’ marketing activities. This paper presents a proposal for a marketing strategy for the company in question and considers how this particular bookstore should deal with the new market environment where online sales have increased rapidly.Bakgrund Denna kandidatuppsats presenterar en marknadsundersökning genomförd vid Linköpings universitet. Fokus har legat på en specifik butik på Campus Valla och dess konkurrenssituation samt kundkrets, nämligen en butik tillhörande företaget Bokakademin i Östergötland AB, Bokakademin fortsättningsvis. Denna marknadsundersökning har genomförts våren år 2013 under författarnas sista termin på sin kandidatutbildning inom ämnesområdet företagsekonomi. Företagets VD har uppfattningen om att företaget står inför en hård konkurrens och vill därför informera sig om marknaden. Författarnas avsikt med denna undersökning har varit att kunna ge företaget en ökad förståelse för sin konkurrenssituation och ny kunskap om sina kunder. Bokakademin bedriver försäljning av kurslitteratur till studenter och på grund av internets utbredning råder idag mer transparens på marknaden än tidigare. Forskning har visat att kunder har blivit mer krävande och att de inte uppvisar en hög grad av lojalitet till återförsäljare, det råder alltså ökad konkurrens och en minskad kundlojalitet på den marknad som Bokakademins är verksam på. Av dessa skäl menar författarna att det är av relevans och intresse att undersöka och studera detta ämne, detta styrks av att tidigare forskning har bedrivits inom området. Syfte Syftet med denna uppsats är att undersöka studenters köpbeteende vid köp av kurslitteratur samt att utifrån denna information föreslå en lämplig marknadsföringsstrategi för Bokakademin att möta den nya marknadssituationen. Metod Den metodansats som uppsatsen har utgått ifrån är av induktiv karaktär då den har haft sin utgångspunkt i empiri, den empiriska data som har samlats in har legat till grund för den marknadsföringsstrategi som presenteras i uppsatsen. Det underlag som uppsatsen har baserats på har i första hand utgjorts av en enkätundersökning omfattande 200 respondenter ur Bokakademins potentiella kundkrets och målgrupp. Dessa respondenter har fått besvara frågor rörande deras köpvanor och köppreferenser vid köp av kurslitteratur, en kvantitativ undersökning har med andra ord genomförts. Utöver detta har en intervju med bokhandelns VD samt åtta stycken uppföljningsintervjuer med utvalda respondenter genomförts. Samtliga intervjuer har varit av mer samtalsliknande karaktär och kan anses utgöra kvalitativa informationskällor. Genom intervjuerna har författarna erhållit ytterligare data angående Bokakademin och dess kundkrets. För att uppnå ett mer kvalitativt djup i denna undersökning har författarna valt ut en respondent för att sedan jämföra denna persons uppfattning om hur mycket pengar denne spenderar på kurslitteratur per termin mot vad denne, enligt inhämtad kurs- och prisinformation, borde spendera på kurslitteratur per termin. Vad gäller den teori som presenteras i denna uppsats utgörs den främst av grundläggande teorier presenterade i Jobber och Fahy (2009) samt Blackwell et al. (2006). Denna litteratur har kompletterats med teoriavsnitt som återger teorier samt forskning av exempelvis Kotler (1999), Kotler et al. (2013), Wilson et al. (2012), Foucault och Scheufele (2002) samt Parment (2013).
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Ho, Yu-Feng. "PDF Receipts: A micro-based-payment web service." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2714.
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The purpose of this project is to design, build and implement an instance of a specified online payment system, which is based on micro-payments. The three components for this system are a bookstore, a receipt service and a currency issuer.
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Chen, Yu-Hung, and 陳祐宏. "Online bookstore''s effects on the bookstore industry of Japan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/16697564817656787363.
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碩士淡江大學
日本研究所碩士班
93
First, this thesis aims to distinguish publisher from bookstore of Japan publishing industry by” Standard Industrial Classification for Japan” that’s made by “Statistics Bureau of the Ministry of Internal Affairs and Communications”. Then it briefly introduces each one from the upstream to the downstream of the Japan publication industry, and also the transaction ways between them. Moreover, for an understanding of Japan bookstore industry in detail, this thesis researches what are the original operation of this industry by Michael Porter’s five forces analysis. In addition, explanations for the background of the online bookstore’s rise are given, too. And then, five forces analysis is also taken to study what impacts and influences online bookstore brings to an original industrial environment. Thus, online bookstore’s rise promotes the reform of the system so that competitors or competition methods develop in multiple ways and it becomes quicker for the readers to obtain what they want. In this way, the whole industry is dedicated to make the whole industry infrastructure more perfect. Finally, POD arising from the Internet will bring a deeper and wider influences in the future.
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Lin, Wei-Ting, and 林瑋庭. "Bookwall: An Online Bookstore Interface Based on User Experience in Physical Bookstore." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/63852242026172510820.
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碩士國立臺灣大學
資訊網路與多媒體研究所
103
In recent years, online bookstore has highly thrived and changed consumption behavior; nevertheless, most users usually browse the online bookstore only when they have a specific target to buy. They still enjoy visiting real bookstores. One of the reasons is that information on web bookstore is too complex for users to freely browse. In this paper, we present Bookwall, an online bookstore interface designed based on user experiences in physical bookstores. We proposed four designs in this work, including ``category map'', ``gathering similar books'', ``visualizing methodology to highlight wanted books'', and ``wall view''. Category map is used to solve the problem of spending time on finding the particular category in classic category list on web bookstore. Similar books, like the same topics, series, same manufacturers, same author, and etc., are arranged together in physical bookstore. Gathering resembling books together enables users have more similar choices to browse or compare with each book. Visualizing technique is to highlight merchandises which meet users'' demands. For instance, books with high score and massive number of reviews will have more area in the wall layout. In this case, if users want to find popular books, they can just focus on the books with large space. Modified from grid view, wall view hides basic information and only show book cover (unless the cursor is pointed to the book) so that it can display more books than traditional list view or grid view. These four designs are based on our observation and field study in physical bookstore, and we finally proposed an online bookstore interface which includes the above four designs to improve user experience in web bookstore and increase their intentions to browse online bookstore.
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Lu, Chih-Hao, and 盧志皓. "Study on Architecture-Oriented Online Bookstore System." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/98113387651212718112.
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碩士國立中山大學
資訊管理學系研究所
101
Nowadays, enterprises are faced with rapidly changing in business environment and strong demand of high products quality from customer. In order to adapt to the intense business competition, we should develop an effective system. In fact, at this stage there are many methodologies about developing a system .A well-done approach of software analysis and design can reduce time and cost by reuse proven and validated solution to avoid redesign. This study uses the structure-behavior coalescence architecture description language (SBC-ADL) to construct the architecture-oriented online bookstore system (AOOBS). This model constructed by the SBC-ADL differs from other architecture description languages like UML (Unified Modeling Language). AOOBS uses six golden rules, which can help us to integrate the structure and behavior of a software system. Not only it interprets other meanings of the structure and behavior, but also describes the relationship between the structure and behavior. The purpose of the study was to compare the architecture-oriented online bookstore system and UML online bookstore system, and try to compare the advantages and disadvantages between them. In general, most manufacturing and high technology industries regard the methodology of developing a system as their critical tasks. Therefore, AOOBS maybe provides a standard model for other software developers to follow. By following this AOOBS, software developers can improve their efficiency and reduce developing time.
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Liu, Chin-Hao, and 劉謹豪. "The Applications of Web Mining in Online Bookstore Marketing." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/37596557799445470511.
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碩士中華大學
資訊管理學系(所)
96
The purpose of this research is to improve marketing efficiency of online bookstore by using data mining. Its principle is to apply association analysis and cluster analysis to produce personalized recommending book list for each customer to achieve one-to-one customizing service, and to increase the response rate or purchase rate. There were two kinds of data sources in this study: database data mining and web mining. In web mining, to determine the characteristics of customers, the number of web pages appeared the name of potential customers and the keywords of selling books are calculated by search engine from the Internet. Moreover, we used association analysis and cluster analysis to form association model and cluster model to build the community of customers and books. The e-marketing can be completed without customer database. Compared to conventional marketing response rate, which is only about 0.1~1%, the accuracy rate of web mining is up to 40-50%, and this is sufficient enough to increase new customers for online bookstores.
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Chan, Jia-Ying, and 詹佳穎. "A Study of Browsing Patterns in an Online Bookstore." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/06956609775113965656.
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碩士國立臺灣大學
圖書資訊學研究所
103
Browsing is a common information behavior of web users, thus the Internet is a new popular research context of browsing. However, the browsing patterns of web users have not been systematically studied. In addition, the impact of the Internet factors on browsing is not well understood. Accordingly, this study assumes that browsing experience in the web environment may different from the physical environment. Chang (1995) developed a multidimensional framework to describe ten browsing patterns. Chang (1995) identified five dimensions of browsing, including behavior, motivation, cognition, resource and context. Although Chang (1995) provided a systematically taxonomy of browsing pattens, the empirical research was conducted in the physical library. Therefore, the purpose of this research aims to verify the browsing framework of Chang (1995) in an online bookstore, comparing the differences between the web browsing and the physical browsing behavior. To discover browsing patterns in an online bookstore, total of 14 subjects whom has online bookstore experience were recruited. Bookland online bookstore was selected as the research website, because it contains abundant books. The experimental observation was conducted to observe the behavior, resource and context three dimensions. Meanwhile, following a semi-structured interview was employed to collect data from cognition and motivation two dimensions. Finally, online bookstore user’s browsing factors and behavioral characteristics of patterns were identified in the research. The results revealed that online bookstore users will exhibit these ten browsing patterns. The seeking intention of browser can be divided into the following types: looking for a specific item, looking for something with common characteristics, keeping up-to-date, learning and goal-free browsing. Online bookstore browsing patterns are influenced by a number of factors, especially movement factor. Users rely on diverse webpage links as an entry point, and their pathway knowledge, moving rapidly through online bookstore, examining parts of information objects (commodity). Most of the online bookstore information content is short and fragmented, and lack of the physicality of printed books. Nevertheless, online bookstore provides specific web features such as multimedia and book reviews. Moreover, abundant information displayed on the interface, which stimulates or shapes the user’s motivation easily, leading to the changes of seeking objects. It was discovered that the main difference between physical and online bookstore browsing, which is that users frequently change or cross their browsing patterns. In conclusion, online bookstore users often attracted by the new seeking objects when they browsing a website which has wealthy information. Therefore, users rapidly move to the target webpage, through the links or the search function on the website interface. Finally, products information has been examined, in order to satisfy user’s new motivations of browsing. The research gives some suggestions for website design and library service. Website interface could display diverse information and webpage links, for instance, using metadata links to aggregate items in multiple attributes or displaying rich information on homepage to shape browsing paths. Also, advertisements and special section could support user’s browsing purposes and arouse potential interests. On the other hand, it is suggested that library could set a multiple themes book area beside the entrance, design web guidelines for collections, and provide metadata links, abstract of books, recommendations on its online catalog.
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Wang, Chueh-Ming, and 王覺明. "Antecedents and Consequences of Usage Intention of Online Bookstore." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/eax479.
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碩士國立高雄應用科技大學
財富與稅務管理系碩士在職專班
102
The main purpose of this study is to validate and understand their readers using online bookstore and the factors that affects it. Research is based on " deconstruction theory of planned behavior "and using this structures to validate readers’ factors in " attitude" behavior , "subjective norms " and " perceived behavioral control " three dimensions , which affected readers’ " intended use " and " continued use behavior ". This research is limited on the time and funding. Therefore the subject is limilted to Kaohsiung city and South area of Taiwan online bookstore readers. The method of survey is “Convenience sampling” and collected 248 valid samples. And use these samples to do statistical analysis. This research using five-point Likert scale (Likert scale) to measure and predict with Cronbach's α value questionnaire , then using LISREL to confirmatory factors analysis, to measure “reliability andvalidity” Also using the dates from“analysis of descriptiveaccount”、”Pearson coefficient of correlationanalysis”、”Linear structurerelations analysis”and“analysis of variance” to confirmatory reseach’s measurements.The results of this rearch are shown below: 1. Internet bookstore readers’ attitudes and behavior of their perceived behavioral has a significant positive effect of ; online bookstore readers intention factor also has a significant positive effect . 2. Different age groups of online bookstore readers have significant different in purchase intention. Also different background alos affect their preference.
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Tan, Xiang-Yang, and 陳嚮陽. "Library Recommender System – Integrating with Online Bookstore Consumer Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/b95fa8.
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碩士國立交通大學
資訊管理研究所
103
Information overload and enhance the usage of low borrow library collections is the challenges of Library. Recommender Systems (RSs) is one of the best tool to overcome these challenges, but its’ always come along with the issues like privacy and data sparsity. This research aim to overcome the challenges and issues above with integrating consumer behavior from online bookstore. Proposed algorithm is Reference by Collaborative Filtering to infer the R-index for the target and the recommend books. The results show that by integrating data from online bookstore can reduce privacy and sparsity issues for recommender system and enhance the visibility of the low borrow collections.
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Han, Ming-Chung, and 韓明中. "The Market Opportunity and Business Strategy of Online Bookstore." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/71573362672668252470.
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碩士國立臺灣大學
商學研究所
86
This thesis studies the opportunity and strategy of the online bookstore on the Internet. By investigating the limitations and traditional channels in the publishing industry and the consumers'' buying and reading behavior, the first part of the thesis suggests the information content and information search required to solve the problems relating to channels and to help consumers satisfy their needs. The second part of the thesis goes on to analyze the value chain of the online bookstore and proposes two foci for management-information provision and information exchange. Based on these foci and the principles of managing virtual communities on the Internet, the thesis develops two ideal types of strategy for the online bookstore--transaction-centered and advertisement- centered. Although the former strategy will very probably contain the latter, the two types are characterized by different emphases and progression loci. Finally this thesis reviews briefly the prospect of the Chinese publishing markets and claims that the success of a Chinese online bookstore will depend largely on a unified Chinese market and the information technology infrastructure.
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Lee, Wen-ling, and 李紋玲. "A STUDY OF THE EFFECT OF ONLINE BOOKSTORE SERVICE QUALITY ON SATISFACTION AND PURCHASE INTENTION- Online Bookstore in Taipei City as An Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40643321928750159579.
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碩士大同大學
事業經營學系(所)
97
There are the quite some huge impacts on both of the business operations and consumer purchase patterns when online shopping was introduced. The use of the internet shopping to engaged in marketing activities and to obtain the competitive advantage has already become the focal point that all enterprises can’t avoid. Therefore，for the operations of the online store, it is a very important factor to understand and improve the relationships in customer satisfaction and purchase intention. This study was to focus on and examine the conceptual model of online bookstore, as the research object service quality, customer satisfaction and purchase decision. Survey data were randomly collected from 341 online bookstores customers and were used to test the research model. The results of this study showed that（1）the service quality has a positive impact on customer satisfaction;（2）the customer satisfaction has a positive impact on purchase intention;（3）Service quality has a positive impact on purchase intention; and（4）Customer satisfaction has a mediation effect on the relationship between service quality and purchase intention. Consequently, the analysis pointed out that the better service quality of online bookstores develop the more customer satisfaction will be, and so does the purchase intention to increase.
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Chen, Mei-Jin, and 陳玫瑾. "A Study of Bricks and Clicks -the Case of Online Bookstore and Online Newspaper." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/92997518527629247994.
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碩士國立中山大學
企業管理學系研究所
89
The purpose of the thesis is to explore how the legacy firms extend their online business. Should they integrate the online business division with traditional division in order to leverage the established competency, or spin off the online business division and keep it separate from the traditional division in order to get more flexibility and focus? The study tried to find the factors that effect firms to keep the online business separate from established business or urge firms to integrate the online business in-house. These factors can help firms decide whether to keep or spin off the online business division. The main conclusions of this thesis: 1. Check the shock of the online business Explores the idea of "disruptive technology" that clashes with the current culture/business model versus "sustaining technology" that enables further success of the current culture/model. If the internet business is disruptive technology, you should spin it off. 2. If interrelationship between the established business unit and the internet business unit can bring competitive advantage to each other, or the established business unit have the core competency or resource to make the internet business unit competitive, you should take advantage of the synergy by horizontal strategies.
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Hu, Min-I., and 胡敏怡. "Key Successful Factors to Internet Business----Case of Online Bookstore." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/04715389617616132537.
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Yuh-Ling, Weng, and 翁玉齡. "A study of marketing strategies in e-bookstore, online consumer behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/25737357500058492682.
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碩士國立臺北大學
企業管理學系
92
With the rapid growth of internet users, internet shopping has gradually become widely accepted recently. In comparison with other product items, purchasing books through the internet, in particular, earns much popularity from internet users. This phenomenon intrigues the interest of exploring the factors consisting while those who purchase books via internet. Therefore, the focus of the study are taking service quality theory as a conceptual model and other related theories to form a service quality model which is specifically for a limited group — those who have experience for internet book purchasing. Meanwhile, a purposive sampling approach has been conducted for collecting effective samples. The total valid sample is 135 used for empirical study. After conducting factor analysis with Varimax approach, there are 11 key factor been extracted from empirical process. Finally, the study take 2 prestigious online bookstore as a role model for exploring their strategies in order to cross-reference with 11 key factors found from the previous stage. Some suggestions and advice have been presented to either government, managers and consumers for promoting this industry in the future.
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Cheng, Shao-Tai, and 鄭紹旲. "The Effects of Relationship Marketing on Customer Loyalty in Online Bookstore." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/wmur28.
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碩士銘傳大學
傳播管理研究所碩士班
96
The advanced information technology has provided consumers with a new channel for the exchange and gathering information. Under the development of network, is relationship marketing an excellent instrument in virtual channel or is it unable to apply in the network time anymore? This research hopes to study the influence of customer loyalty by relationship marketing bonds and the relation between relationship marketing bonds and customer loyalty in the online bookstores industry. The goals of this research are as follows: first, to study influence of customer loyalty by financial relational bonds in the online bookstores industry; second, to study the influence of customer loyalty by social relational bonds in the online bookstores industry; third, to study the influence of customer loyalty by structural relational bonds in the online bookstores industry; finally, managerial implications of findings are also discussed. The final research result shows that the influences of customer loyalty by financial relational bonds and structural relational bonds in the online bookstores industry are positive. Structural relational bond has a statistically significant effect on customer loyalty.
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Hung, Tsun-Yu, and 洪村裕. "Performance Comparison of Online and Physical Bookstore: The Case Study of Cavesbooks." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/61430094880918935421.
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碩士逢甲大學
經營管理碩士在職專班
95
This thesis addresses the performance of the CavesBooks on-line bookstore which based on the physical bookstore by case study. The data for the analysis of the operation range from years 2002 to 2005. The major results are listed as follows. 1.To operate the virtual bookshop (on-line bookstore), the possibility to develop brand loyalty among its customers to the company. 2.The increase of purchasing order efficiency and the company’s competitiveness if physical bookstores’ customers buying the books online. 3.Virtual bookshop (on-line bookstore) can be the extension and can supplement the insufficiencies of the physical bookstore. 4.The possibility of resources sharing between virtual bookshop and physical bookstore can make better profits.
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Chou, Shih-Yu, and 周詩妤. "Cross-Border Services Choice Behavior of Online Bookstore Based on Catastrophe Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6p9rs2.
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碩士國立交通大學
運輸與物流管理學系
106
In recent years, cross-border e-commerce has become an important business model based on the rapid development of Internet and advance logistics. While logistics plays a crucial role in cross-border e-commerce’ performance, finding out the relationship between logistics services and customer loyalty is an important issue. This research focuses on cross-border retailing delivery service of Kingstone Online Bookstore for Hong Kong market. First, we explore the relationship among service quality, perceived value, satisfaction, and loyalty by Structural Equation Modeling. Second, a Cusp Catastrophe Model is applied to describe characteristics of HK consumer behavior. Finally, we analyze the effect of incentive plan on customer switching behavior using Butterfly Catastrophe Model. The results indicate that decreasing switching costs will earn more efficient to improve loyalty by increasing satisfaction. According to the Importance-Performance Analysis, delivery speed, e-tracking system and exception handling are the important logistics service attributes to increase satisfaction. Moreover, we can develop marketing strategies in accordance with the catastrophe characteristics of hysteresis. We also recommend that industry officials address two crucial items when formulating marketing strategies: (1) different marketing strategy order of execution obtains different results; and (2) overlooking customer switching barriers can render numerous marketing programs ineffective or reduces their efficiency.
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CHENG, TSENG-FENG, and 鄭增豐. "A Study of Transaction Services of Used Book Business in Online Bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/40740591195412753426.
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碩士國立臺灣師範大學
圖文傳播學系
101
The World Wide Web (WWW) has the multimedia functions of sending text, sound, video and animation. Online bookstores provide services via internet to customers who purchase used books. The diversity of transaction interface has made used books became a new choice for customers. Through a series of transaction services, online bookstores shortened customers’ valuable time for searching the used books and thereby achieved the economic value for buying and selling used books. This study is a qualitative research, adopted deep interviewing method to interview the person in charge of local online bookstores, the operation manager and customers of online bookstores. Understand the content of online bookstores transaction services, also explored the strengths, weakness, opportunities and threats of transaction services. The important findings of this study are as following: 1.The pre-purchasing transaction services of online bookstores focus on sellers upload services. 2.The mid-purchasing transaction services of online bookstores pay attention in account management services. 3.The after-purchasing transaction services of online bookstores provide after-sales notification services. 4.The strength of online bookstores transaction services is the free book pickup services. 5.The weakness of online bookstores transaction services is the insufficient of used books supply. 6.The opportunity of online bookstores transaction services is the circulation of new books. 7.The threat of online bookstores transaction services is the space of warehouse. 8.The trend of online bookstores transaction services is globalization arrangement.
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Yeh, Yu-Hsin, and 葉郁欣. "The key factors affecting consumer behavioral intention－take case of online bookstore." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/19368724263626995119.
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碩士國立高雄第一科技大學
行銷與流通管理研究所
99
This study is to explore key factors which influence consumer behavioral intention, the case of online bookstore. The study is to develop operationalized online service quality constructs, and analyze their relationships with trust and behavioral intentions in an electronic commerce environment. The six identified dimensions of online service quality are reliability, responsiveness, security, privacy, ease of use and website design. The study also examines the relationship among reputation, electronic word-of-mouth and behavioral intention. The research model is test by structural equation modeling using data from 306 online bookstore customers. The results show that online service quality significantly influences reputation and trust with positive relationship; reputation significantly positively influences electronic word-of-mouth; trust and electronic word-of-mouth are significantly positively influences behavioral intention. Conclusions, implications and future research directions are discussed.
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Chen, Ching-Yao, and 陳景堯. "customer value analysis of e-Commerce site-- an comparative study on onlie investment service and online bookstore." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/42623538370388646795.
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PI-HSUAN, CHANG CHIEN, and 張簡碧萱. "The Effect of Content Presentention Mode of Banner Ads in Online Bookstore Homepage." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62823189616819716542.
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碩士世新大學
圖文傳播暨數位出版學研究所(含碩專班)
102
The boundless characteristic of Internet and the rapid development of multimedia not only make the digital trend of business operating and marketing also begin to notice the benefit of internet advertising. Due to the immediate feedback of online advertising, interactive, two-way communication and low cost features, gradually it becomes the media that cannot be ignored. In order to improve and increase the advertising effectiveness, advertisers try their best in the designed of advertising contents to attract consumers. Many factors would affect the effectiveness of advertising and two of the most important factors of them are the advertising appeals and the information appeal which describe the important message of products and affect the attitude of consumers. Internet advertising delivers not only key messages, also show the interactive trends. Consumers interact with advertising could deliver and build the characteristics of products. Therefore, the main purpose of this study is to investigate the effectiveness of online advertising by the interaction of Internet advertising, different advertising appeal, different information appeal and the correlation of three factors which are interactive, advertising effectiveness and information appeal. This study adapts experimental design to divide the interactive into interactive interaction and no interactive interaction by the manipulation of variables. Advertising appeal divide into rational and emotional appeal; message appeal divide into product information message and brand identity image message. It is, 2 × 2 × 2, three factors of experimental design and use online questionnaire to collect our sample data. There are 358 valid questionnaires collected and use statistical software SPSS13.0 to analysis data and set up the verification. The results of this study are (1) interactive interaction is significant to the internet advertising (2) rational appeals is significant to internet advertising. (3) Both of product information message and brand identity image message are not significant to internet advertising. (4) The correlation of interactive, advertising appeal and information appeal is not significant to internet advertising.
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Wen-liang, Liao, and 廖文良. "A Framework for Implementing Strategies of Online-Preview in studies of the Internet-based Bookstore." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/65951128401035164905.
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碩士國立臺灣科技大學
管理研究所
94
Because of the Internet network’s features of rapid information transmission, one to one marketing ability, and real time monitoring advantages of market demand and change, internet bookstores of different types are set up one by one. Amazon network bookstore is the best presentation of such new business. Nevertheless, internet bookstores still can not completely replace the traditional bookstores. One of the main reasons is that book itself has been regarded as an information product with a very special feature of “experience wealth”. Besides, the seeable and touchable advantages of physical books still keep the readers feel enchanted. Meanwhile, the reading habits of people will not be easily changed after a long history of reading books. Thus, the expected benefit of “E-Book to P-Book”, electronically publishing first then physically publishing according to real demands has not yet come. This research is aimed to explore how the application of “online preview” will be adopted in current “E-Book to P-Book” marketing while internet bookstores nowadays are facing more digitalized demands. The marketing strategy is that internet bookstores offer certain free digitalized contents of the physical books on an online preview platform. In addition to enhancing customer service and gaining more positive acknowledgement, the online-preview mechanism can help to know real time market demand change. The gathered market’s information is a key to make judgment on physical book publication. The purpose of this research is to study the changes of buying willingness online preview mechanism may cause. Furthermore, customers’ concerns and interests as well as future development patterns and opportunities can be known and explored.
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Wang, Ting-Fang, and 王庭芳. "The impact of internet service quality on customer loyalty-an empirical study on online bookstore." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55mq8v.
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Liang, Jui-wen, and 梁瑞文. "A Study on the Measure of Virtual Community and It's Influencing Factors--Case of Online bookstore." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/825bjg.
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碩士南華大學
出版事業管理研究所
95
The function of online bookstore is not limited to purchasing books, and it also enables customers to search for other information or to learn more about other products. Convenient procurement procedure and integration of home delivery service in reality enable online bookstores to be one of consumption styles that accepted by general consumers in a few years. While consumers keep visiting and applying online bookstore, ideally speaking, managers should keep developing new services and to create a feeling of “home”, thus to maintain customer due to community effects. In order to verify that online bookstore is existing in certain level of virtual community, and to explore the effects of establishment of virtual community and the factors that influence its establishment, we have literature review and believe that determination of virtual community should base on the verification of the “psychologic”, “functional” and “derivational” aspects, thus has developed seven indicators for measurement. The objects of our research are the user of Online Bookstore.The paper indicates that it is true that virtual communities by various meaning were existing in online bookstore, and the major factors that influence the establishment of virtual community are marketing style and motivation of the customers. There is no direct relationship with the demographic profile of the respondents This paper is: the understanding of the existing situation and meaning of virtual community enables the manager to check, if the marketing style is appropriate or not. The motivation for customers to apply online bookstore is “to have the kind of behavior that related to inactive relationship with other people”, and it has direct relationship with the three aspects of virtual community, hence to good interactive relationships between online bookstore and customers, and between customer and customer will surely has contribution in enhancing the effects of virtual community.
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Lo, Chien-Hua, and 羅健華. "The Influence of Media Exposure on Sales: A Case Study of An Online Bookstore in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wxr42u.
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碩士國立臺灣大學
經濟學研究所
106
We use online bookstore order data to measure the impact of broadcasting exposure and online promotions on book sales volume, and find that on the broadcasting day, the sales volume of books introduced in the episode increases by 16.01 times, and the effect roughly decreases as time flows. As for the online promotions, we focus on the 34% off! Today Only, a promotion activity in which the online bookstore picks a book per day for discount, and Additional Purchase With 34% off, Today Only for some promotional books. We claim that besides price effect, the online exposure also affects the sales volume. After the promotion day, the sales volume increases in the short term even if the price has recovered. Empirical results show that the sales volume increases significantly in four days after the promotion day. Take 34% off! Today Only as an example, the sales volume of the next day of promotion increases by 5.65 times. As for Additional Purchase With 34% off, Today Only, the sales volume of the next day of promotion only increases by 2.62 times. It shows that the intensity of the online exposure affects the change rate of sales.
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Yu-TangSun and 孫裕棠. "An Application of Conjoint Analysis to The Optimal Combination of The Attributes of Online Bookstore Service." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07212136193270907885.
Full textAbstract:
碩士國立成功大學
企業管理學系碩博士班
101
With the development and improvement of Internet technology, trend of shopping on the Internet has become increasingly evident. The highest rate of online consumption is apparel products, followed by books and magazines, which proves that the habit of shopping has already changed into virtual path. Therefore, this study uses the traditional model of conjoint analysis to discuss the preference and the combinations of the attributes of the online bookstore service, as well as different market segments. Furthermore, the result can be provided to the online bookstore industry as reference while designing better service. The results showed that, price, payment convenience, pickup convenience and delivery duration are the four main attributes of online bookstore. In addition, there are two groups, which are price-sensitive and payment-convenience-lover. Therefore, online bookstore industry should not only consider the price of the product but the combination of both payment convenience and pickup convenience, so that consumers can get the most convenient and concise service from the online bookstore. The cash flow and the logistic will no longer be separated and the industries should delicate on understanding consumer preferences to provide better service.
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Wu, Chi-Ming, and 吳啟鳴. "Exploring Recommendations for Web Links of Online Bookstore: A Bibliographic Relationships and User Browsing Paths Approach." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/65424240627197308478.
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碩士國立臺灣大學
圖書資訊學研究所
101
A user-centered website should display information through languages, texts and concepts to which users are familiar and make information available in a natural and logical way as well. As a result, users may have better browsing and searching experiences. Online bookstores are full of lots of information related to books, and the ways they are displayed may influence on choices of users. Therefore, user-centered bibliographic information among books in web pages should be seriously considered by any online bookstores. If we know what bibliographic relationships (BR for short) of users’ browsing paths which were analyzed from user log files, we could modify the links on pages in online bookstores. The purpose of this study is to find out the user browsing paths, travel patterns, and BR of patterns. After cleaning user logs, partitioning user sessions, and identifying browsing paths from log files, we extracted the travel patterns from user browsing paths, and then figured out number of BR of travel patterns. Finally, we analyzed the features of BR by various categories. We analyzed about 50,000 paths, and extracted about 1.5 million travel patterns from paths. The average number of BR of each forward-pattern is 1.17, and 1.86 of backward-pattern. This means that if users can’t get information they want, they will rely more on BR. Therefore, website should provide BR links for users’ need. Research results showed that most frequent BR were “subject relationship”, “responsibility relationship”, “link by system’s suggestions relationship”, “membership/grouping relationship” and “equivalence relationships”. According to research results, a few suggestions are shown as follows: a) build “membership/ grouping relationship” link for web pages of fiction; b) build BR links analyzed in this study for web pages of each book as much as possible; c) strengthen current links of “membership/grouping relationship”, “subject relationship”, and “responsibility relationship”; d) strengthen attractive elements on web pages of graphic comic and history to attract users to continue browsing; e) review current guidelines for recommendation and survey the inclusion of various categories of books.
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Chu, Yung, and 朱顒. "A Study on The Factors Affecting The Brand Equity of Internet Stores-An Online Bookstore for Example." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/12584909235742457285.
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碩士國立雲林科技大學
企業管理系碩士班
89
Abstract Although Internet industry is in the recession period, the new life style brought by Internet did not stop moving forward. The market of online shopping is waiting to be exploited, and the future of this industry is still prospective. However, building brand name in the world of Internet is comparably more difficult than in the real world due to the open and free information flow. There are no imitation barriers for new techniques or marketing methods. A web user can easily search or compare products among different websites, and decide where to shop. It is thus difficult to build customer loyalty. Therefore, building Internet brands is essential to the Internet store dealers. In this study, we built up an Internet store practically to figure out the influence of information richness, promotion strategy, and brand image to the brand equity of Internet store. This research divides information richness into basic information, rich information, and rich information with peripheral information. Sale promotion is divided into three parts: no promotion, sales promotion and lottery promotion. Store’s image is divided into with positive store image and without positive store image. We used a 3x3x2 experiment design to discuss the influences of preceding three factors on the brand equity of Internet store. Besides, this research tries to explore whether the website user type and the demography variables moderate the above-mentioned relationship. There are three major findings in this study: (1) Information richness will have positive impact on the brand equity of Internet store. Information richness will have positive impact on all three dimensions of brand equity: browse, satisfaction, loyalty, and purchase intention. When information is rich, offering peripheral information will not have significant influence on brand equity, but the average of offering peripheral information is higher than the one who do not offer. (2) SP (sales promotion) will have positive impact on the brand equity of Internet store. SP will have positive impact on loyalty and purchase intention, but only the price discount will have positive impact on brand equity, the sweepstakes will not. (3) Store image will not have significant impact on the brand equity of Internet store, but offering positive store images will have positive impact on purchase intention. However, we did not find out any moderating effects on website user types and demography variable.
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Ya-LiChung and 鍾雅莉. "The Impact of Service Failure and Service Recovery on Customer Satisfaction:Using the online bookstore as an example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/52519353818571359634.
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Tsai, Chia-Wen, and 蔡家文. "Understanding the B2C eBusiness Operation and the Difference of Business Results between Taiwan and America：Case of Online Bookstore." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/61617892629478766999.
Full textAbstract:
碩士銘傳大學
資訊管理研究所
89
The Internet is not only helping the booming dot-com companies lead in development of the market but is also revolutionizing the traditional business model; the cyber war is on. In some ways, all dot-com companies have quite similar running modes, yet not everyone in the cyber market is successful. The on-line bookstore, Amazon.com, founded by Jeff Bezos in July of 1995, which gone public in May of 1997, has over 20 million customers, with 76% showing tendency to be repeat buyers. Its market ranges over 160 countries; its book titles reach over 4.7 million; and its sales revenue grows 50% on average every season. In 5 short years it has reached third place in the U.S. book sellers’ market after Barnes & Noble and Borders. But the on-line bookstore in Taiwan, www.books.com.tw, has not had the same success as Amazon. It was founded a year later than Amazon by Terry Chung, who has Computer Science and Business Administration master degrees and now has just over 200 thousand book titles. This study investigates the reasons for totally different results, one is successful and the other not. The research shows us the several reasons for the disparity. The first reason is that the two on-line bookstores are in totally different market environments; the second one is that two stores have different business models; and the business resources they can use are different. For an on-line store to run business well, it must have an abundance of business resources, appropriate business model and be in a good environment. These three factor will enable the players in the cyber market to implement more creative and risky strategies, hire more talented employees, and develop a suitable business model. This research will make some contribution to Taiwan’s existing or prospective on-line businesses. The results may enable the government to develop strategies for assisting national e-business development.
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Pei-Yun, Chen. "Using an Integrated Analytical Method to Evaluate the Value of E-Commerce System - "A" online bookstore as an Example." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0005-2606200608494600.
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Chen, Pei-Yun, and 陳珮芸. "Using an Integrated Analytical Method to Evaluate the Value of E-Commerce System – "A" online bookstore as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/12855657575303531373.
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碩士國立中興大學
電子商務研究所
94
By the development of Internet, more businesses were run in the electronic commercial environment. How to lead your competitors in a market, attract more consumers, increase the revenue, and keep the loyalty of the consumers to the brand or the company, those all are great E-commerce today. The author found that it was a key point to defeat the competitors design a good commercial website system. By taking looks of some commercial websites, the author understood their flat form designations provided the service functions in perpendicular ways; these functions might not give the consumers what they really want. In this study, the author proposed an integrated analytical method strategically for developing an electronic commercial website system (or called plat form). This method exactly supported the company to the increase of the assessment and deals by the interactions between websites and the consumers who did shopping on Internet. The author integrated three methods into a methodology, (1) the integration of Information, Communication, Distribution, and Transaction (ICDT); (2) the integration of Strengths, Weakness, Opportunity, and Threats (SWOT); (3) Value Added E-commerce system Design Scheme (VAEDS). In this research, ICDT model is the first-step applied to compare the target company’s E-commerce web site system with its main competitors. The SWOT analysis is second step. It is about implementation of SWOT analysis and identification of the opportunities for the target company. Three-step uses VAEDS to find out the value added E-commerce system functions based on the opportunities generated from SWOT analysis. It can help information system analysts identify the suggested E-commerce system functions to add values to the online shopping process. There was not a proposed academic method for developing a valuable electronic commerce system. The author proposed a VAEDS supporting the website system development in strategy, and adding value for an existed one. VAEDS is different from the object-oriented method. Object-oriented method emphasizes system analysis process in only actions and sequence pattern. VAEDS improved the Porter’s value chain to develop an electronic commerce system and create the assessment. And the improved VAEDS ponders what an E-commerce system should possess in customer lifecycle stage, supporting electronic businesses, and interactions between consumers online and e-commerce website system. According to VAEDS while in designing an E-commerce system, it means to find the functions for adding value to an E-commerce system in accordance with each customer’s lifecycle stage and the supporting to the website operation. How to present the appropriate functions what customers want in various situations is a big issue. In this research, we started from three perspectives to integrate an analytical method to evaluate E-commerce system, which consists of marketing management, information management and electronic business management. We used questionnaires to know whether the E-commerce system function based on VADES accords with what the consumers want. “A” online bookstore’s system architecture on business is the implementation originated from the above proposed methodology. This research is to propose a new model for evaluating the profit of any businesses websites. Such model could be applied as a principle for businesses evaluation on the development of online shops; it could also serve as a reference for later researchers.
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HU, CHANG CHING, and 胡長青. "THE APPILICATION OF INTEGRATED MARKETING COMMUNICATION TO THE ONLINE BOOKSTORE IN TAIWAN-A CASE STUDY OF THE BOOKS.COM CO., Ltd." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/46860602018935849802.
Full textAbstract:
碩士淡江大學
大眾傳播學系
90
The application and development of Internet changes human’s lifestyle. The huge development even becomes one of most important index evaluating the prosperity of a country. Among all E-Commerce products, books are sold online in very early stage. The most famous and successful example is Amazon.com, which established an excellent model of Integrated Marketing Communication (IMC) by integrating marketing strategies and resources such as: perfect merchandise database, powerful search function, complete consumer database, real-time customer feedback system, best-friendly user-interface, satisfying pricing strategy and efficient logistic system. To examine this, this thesis tries to set up a structure by consulting domestic and foreign IMC documents. Based on the research structure, the thesis discusses the application of IMC in Taiwan’s online bookstores, and utilizes in-depth interviews, secondary information analysis and phenomenon observation to analyze Books.com Co., Ltd. The conclusions of the case study are as fallows: 1.The IMC model of this thesis can be reference to practical application. 2.Customer-oriented IMC has to emphasize the establishing, analyzing, and using the customer database. 3.To make sure each “Contact Point” sending the same massage, the enterprise has to build customer service center. 4.In the model of IMC, the enterprise has to pay as much attention to consumers as to shareholders. 5.When the enterprise uses IMC, it has to target the marketing position and develop company image. Fallowing the marketing strategy and the rule of communication tools, the enterprise needs to make all messages possess the consistence. 6.To proceed the IMC, the enterprise needs to diversely manipulate marketing communication tools. 7.To achieve the objective and requirement of IMC, the enterprise has to adjust the organization in executing IMC.
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翁若頻. "A Study on Integrating TRIZ Evolution Trends and Kano Model to Improve the Service Quality －A Case Study of An Online Bookstore." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69406628025871011446.
Full textAbstract:
碩士明新科技大學
企業管理研究所
98
E-Commerce plays a very important role in terms of the service platform under current network era. The customers therefore keep emphasizing on the service quality besides providing the requirements of the products’ functions. In order to help the enterprises and organization to explore the strategy for improving the service quality in the virtual platform, it is very important to establish a systematic methodology to achieve the goals effectively. This study proposes an adaptive approach through integration of TRIZ business evolution trends, the five dimensions of service quality, and the Kano model to obtain the correlation characteristics of evolution potential radar plot. The company can then apply the evolution radar plot to identify opportunities for improving the service quality. In this research, an on line bookstore was chosen and analyzed according to the steps of the adaptive approach and some final suggestions were also made to demonstrate the effectiveness of the proposed approach.
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AN, TING-I., and 安庭誼. "A Preliminary Study of Factors Affecting the Spread and Resistance of Consumers' Use of AI Customer Service--Taking Books.com.tw Online Bookstore as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/s4m4gs.
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碩士南華大學
文化創意事業管理學系
107
Customer service is the most direct bridge of communication between enterprises and consumers. They represent the whole enterprise and organization in the eyes of the customers. A good customer service can establish a strong corporate image and reputation, and is conducive to increased customer satisfaction. In recent years, with the development of artificial intelligence, in order to provide customers with the most immediate and effective response, more and more enterprises have introduced AI customer service. However, AI customer service can only handle a limited amount of customer problems, and sometimes the problem can only be resolved through a live customer service agent. Thus the human-machine cooperation between live customer service agents and AI customer service to resolve customer problems is an important management and research topic. Based on the innovation diffusion theory, this paper constructs an extended version of the technology acceptance model, and is targeted at university students. In addition to analyzing the factors which affect consumers' use of AI customer service, factor analysis technique is also used to explore and understand the factors that play a key role in consumer behaviors under different shopping situations. Research has found that consumers use AI customer service mainly because they can save waiting time and solve problems effectively. Therefore, it is suggested that the dealers can use the two-way interactive conversation system, which covers natural language understanding, in-depth learning and emotion recognition technology to truly understand users’ communicated semantics. Furthermore, they should use feedback data to improve the accuracy and service effectiveness of AI customer service responses. Through the human-machine cooperation approach and the integrated platform that provides a multi-channel communication, this will further solve the problem of AI customer service not able to respond effectively to consumers. In addition, the dealer must provide different assistances according to the different attributes of these innovative adopters, for example, using the customer's browsing history, behavioral habits and other required materials in order to conduct an in depth learning. This way they can accurately establish user portrait graph spectrum so as to provide a more personalized services.
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LIN, HSIU-FEN, and 林秀芬. "A Study of the Brand Image, Perceptual Quality, Perceptual Value and Willingness to Use of Online Shopping—A Case of K Bookstore E-Commerce Platform." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vt7wfa.
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碩士華梵大學
資訊管理學系碩士班
107
"Internet" is a super-large network that connects all the computers in the world. It provides an interesting , open information exchange and a new communication model. All walks of life in the community use the "Internet" to build a framework. E-commerce platforms (PChome, yahoo, shrimp skin..) conduct online sales or services, and Online sales in the most direct way to engage with customers, helping companies to stand out from the competition in a competitive market, I would like to use the online questionnaire survey to explore the relationship between consumer appearance and brand image, perceived quality, perceived value and willingness to use the website. In this study, the five-point scale of Likert was used as the questionnaire data. For the consumers who had experience in using this shopping website, the survey sample was collected. This survey collected 147 online questionnaires and started the data. analysis, The following findings: 1.Different background variables have a brand image, perceived quality, perceived value, and willingness to use.There is a significant Disparity. 2.The behavior of use is significantly different from the willingness to use 3.The brand image is significantly positively correlated with perceived quality. 4.The brand image has a significant positive correlation with perceived value. 5.The brand image is significantly positively correlated with the willingness to use. 6.Perceptual quality has a significant positive correlation with perceived value. 7.Perceptual quality has a significant positive correlation with the willingness to use. 8.Perceptual value presents a significant positive correlation with the willingness to use.
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Chen, Yi-Wei, and 陳翊瑋. "The Study on the Relationship of Service Quality, Perceived price, Customer Satisfaction and Repurchase Intention of Online Bookstore for the National College Students in Taipei: The Case of books.com.tw." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/02116926467146722425.
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碩士國立交通大學
經營管理研究所
96
Because the rise of online bookstore in the recent years, everyone has been used to buy books through e-commerce. Online bookstore will become a mature market In the future and presents tremendous business opportunities. In order to find critical success factor of online bookstore, this study focuses on the relationship of service quality, perceived price, customer satisfaction and repurchase intention of Online Bookstore. This study reviews the literatures about online bookstore, then the study applies the theory of each factor. Research methodology of the model development is based on Web-based scale by Li, Tan and Xie(2002), perceived price scale by Varki and Colgate(2001), overall customer satisfaction scale by Czepiel & Rosenberg(1974), and repurchase intention scale by Dodds et al.(1991).There are 463 valid samples which are collected from national college. We test our hypotheses by variance analysis and regression analysis. The following are this study empirical finding: (1)The service quality of online bookstore has a significantly positive impact on customer satisfaction. (2)The perceived price of customer has a significantly positive impact on customer satisfaction. (3)Customer satisfaction has a significantly positive impact on repurchase intention. Finally, this study also provides some practical suggestion of service to online bookstore.
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Cheng, Hsiao-wei, and 鄭曉薇. "Developing Service Quality Strategies of Online Bookstores Using Catastrophe Model." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/64792544897754758449.
Full textAbstract:
碩士南華大學
出版與文化事業管理研究所
96
Due to the rapid development of the Internet technologies and applications, online stores emerge as a popular retail channel. By taking the advantages of the Internet technology, the online bookstores developed personalized services, such as providing information for making transaction decision which lowers the consuming cost, fastens the customer loyalty, and creates competitiveness. Due to the difficulty for online bookstore to make difference on the online shopping services, the customer loyalty has become an important issue for marketing practitioners. This paper had two aims: one is to examine what are the factors influencing the service quality of online bookstore; the other is to describe a way in which a cusp catastrophe model is used to develop a loyalty strategy for online bookstore choice behavior in the EC market. Drawing upon a sample of 771 users of online bookstore and working within the framework of confirmatory factor analysis (CFA), this study examines the relationships among the online bookstore of service quality and their factors. Secondly, this study used importance-performance analysis (IPA) to discuss the relations of level of customers'' expected online bookstore of service quality and level of customers'' perceived online bookstore of service quality. Importance-performance analysis indicates that manager of online bookstore should maintain the advantage of online bookstore of service quality (ex: search engine and logistics service quality), and put the focus in the content of books. Finally, a catastrophe model of customers, is used to analyze the linkages between online bookstore of service quality and transaction cost on online shoppers'' loyalty.
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WAN-CHEN, TSAI, and 蔡宛真. "Research on the Antecedents of Purchase Intention for Online Bookstores." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98720160460017918183.
Full textAbstract:
碩士玄奘大學
國際企業學系碩士班
98
Online bookstores have excised a major impact on the bookstore industry. Many of the traditional bookstores have recognized the trend of digitization and entered into the business of online commerce. This study investigated the attitudes of university students toward the online bookstore. Using the constructs in technology acceptance model (TAM) and service marketing literature, the relationships between perceived ease of use, perceived usefulness, service quality, corporate image, trust, and purchase intentions were explored. The research purpose is to provide some insights for the marketing strategy of bookstore industry. The empirical results indicated that, while TAM constructs were important to the purchase intention of our sample, service quality and other constructs in service marketing literature were much more important. Therefore, online bookstores cannot count on the advantages of online commerce alone to defeat competition.
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Chen, Hsin-Yi, and 陳欣宜. "The usage intention on personalized services provided by online bookstores." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/06321642816428459141.
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碩士國立中山大學
傳播管理研究所
91
Abstract By taking the advantages of the Internet technology, the online bookstores developed personalized services, such as providing information for making transaction decision which lowers the consuming cost, fastens the customer loyalty, and creates competitiveness. The purpose of setting up the service mechanism is to win back the consumer. Therefore, understood the customer’s usage intention on the personalized services would benefit the online bookstores to build up their personalized service mechanism and to improve the practical values of the personalized services. Utilizing Transaction Cost Theory as the extended viewpoint of Technology Acceptance Model, this thesis not only analyzed if the online bookstore’s personalized services impact the consumer’s transactional cost, but also investigated if the benefits arisen from the personalized services vary by other factors. By means of the analysis of the transaction cost and the investigation of the consumer’s useful recognition, the usage intention of the online bookstore’s personalized services can be reasoned out. In this thesis, the acceptability of the online bookstore’s personalized services is realized, the possible factors that could affect the consumer’s usage intention are discussed. The major findings are: the benefits of transaction cost arisen from personalized services were affected by the transactional frequency. More transactional activities, more benefits arisen from the personalized services were observed. Consumers believe that the personalized services provided by online bookstores can lower their transactional cost while their subjectiveness and need are being cared. In addition, different levels of consumer’s useful recognition were obtained while the personal feelings or realizations vary with the contents of the personalized services. According to the findings, the online bookstore’s personalized services are highly recognizable by consumers, especially at the fields of “Purchase & Process Feedback Service” (PPFS) and “One-by-one Customer Service” (OCS). The useful recognition for “E-papers Service” is also sound but relatively lower than that of the others. Referring to the Technology Acceptance Model, the findings show that consumers are highly intentioned to use the online bookstore’s personalized services.
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Tseng, Kai-Lee, and 曾凱莉. "Customer Concentration and Brand Loyalty Association Research – An Empirical Study of Online Bookstores." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/13668124944832127075.
Full textAbstract:
碩士臺灣大學
國際企業學研究所
98
Gaining brand loyalty is an ongoing marketing challenge for online companies. We’re interested in whether there is a relationship between brand loyalty and customer concentrations so that it can provide a new perspective to e-commerce websites for the understanding of customer behaviors and make suitable marketing strategies. Using the comScore database for year 2006 and year 2007, we first apply the Inverted Lorenz Curve method to calculate the customer concentrations of purchase amount, purchase frequency, pages viewed, visit frequency and duration. Furthermore, brand loyalty indexes with respect to above purchase and search propensities are calculated by taking the aggregate average of individual’s brand loyalty. We then run regression analysis using customer concentration and a dummy variable as independent variables, and brand loyalty index as the dependent variable. From the empirical results, major findings are as followed: Customer concentrations in terms of search propensity of visit frequency and duration show POSITIVE association with brand loyalty. In contrast, customer concentrations in terms of purchase propensity of purchase frequency and search propensity of pages viewed show NEGATIVE association with brand loyalty. And there is no apparent association in purchase propensity of purchase amount. In addition, from the results of regression analysis with respect to different purchase and search propensities, the marketers are able to identify the target customer groups and assign priority in regarding to raising brand loyalty. Finally, it might be strategically wise to keep track of own company and its competitors’ changes or trends in customer concentration and brand loyalty index with respect to purchase and search propensity of purchase amount, purchase frequency, pages viewed, visit frequency, and duration, respectively.
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Liang, Ching-Ting, and 梁靜婷. "Connections in Service Quality of Online Shopping Bookstores, Customer Satisfaction and Customer Loyalty." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/02430040529736833416.
Full textAbstract:
碩士銘傳大學
傳播管理研究所碩士在職專班
91
In the year of 2000, corporations and companies realized that it is a wrong policy to only focus on the design of the website pages if they wish to improve and keep customer relationships. Instead, corporations and companies should go back to their originalities, i.e.: to combine their purpose of establishment with customer service to improve and keep customer relationships. Results of the survey show that there are positive connections in customer services, customer satisfaction and customer loyalty. In other words, customer services play an important role to both customer satisfaction and customer loyalty. These consumers expect online shopping bookstores to provide varieties of books with lower prices. We can also consider the advantages of online shopping bookstores lie in the high customer loyalty and convenient services that cannot be replaced by traditional bookstores. The purpose of this thesis is to study the connections in business-running ideas, customer satisfaction and customer loyalty by inspecting customer services of online shopping bookstores. Hoping corporations and companies can go back to their original concept of business running. Moreover, to re-evaluate their business policy by reviewing customer services. Key words: online shopping, service quality, loyalty, and satisfaction.
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Chen, Po-Liang, and 陳柏良. "Planning and Design of Database for e-Clerks - An Implementation on Online Bookstores." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/79493934076335320198.
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Lin, Mei-Chun, and 林美君. "A Model for E-Store Loyalty Measurement: An Empirical Study of Online Bookstores." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/64225187189794898001.
Full textAbstract:
碩士國立中興大學
電子商務研究所
93
The proliferation of electronic commercial activities impacts on the business and on many academic studies significantly. It not only has been a new distribution channel, but also formed a new marketplace where supply and demand can meet and incurs relative values in exchange. The electronic marketplace is becoming more and more competitive due to the various kinds of industries, businesses and the numerous online retailers born. In the struggle environment, retaining loyal customers is a crucial task for online retailers because they can create the long-term profit for the online retailers. Before they undertake the loyalty programs to retain loyal customers, online retailers have to understand who are loyal in their online stores; however, few suitable approaches can help online retailers do the measurement. Our research objective concretes on developing the model to measure the existing customers’ e-store loyalty. The model includes purchase behavior, switching behavior, browsing behavior which is unique information in the online shopping, and consumers’ attitude toward an online store. Especially, our research is conducted on an empirical study of online bookstore industries. We employed the Higher-Order Confirmatory Factor Analysis (HCFA) to identify our measurement model, and to select the reliable and valid indicators. Finally, we used the historic data of Silkbook.com to display the measurement process with our measurement model. And our results not only confirm with Dick and Basu’s loyalty model, but also imply the likelihood of e-store loyalty for individuals.
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Hao, Yu-Lan, and 郝育蘭. "A Study of Consumer-Company Identification － the Case of Online and Physical Bookstores." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/13959558627302441508.
Full textAbstract:
碩士國立臺北科技大學
商業自動化與管理研究所
92
Besides to understand the consumer behaviors, all companies hope to build the consumer-company identification and to make consumers to become champions of these companies and their products. Therefore, the factors which affect the identification are companies’ keypoint. This study aimed to understand why and under what conditions consumer enter into meaningful relationships and building strong identification with company between online and physical bookstores. This study used three factors to analyze the relations with the consumer-company identification, including identity attractiveness, identity salience, and customer satisfaction. And the study also aimed to understand the consequence of consumer-company identification, including consumer loyalty, company promotion, customer recruitment and resilience to negative information. We distribute 600 questionnaires to the companies which fit in with our research topic, online and physical bookstores. This paper used 458 received questionnaires to analyze it with LISREL. Results show as follow：In the online bookstores, identity salience affects the consumer-company identification positively. And the higher the level of consumer-company identification, consumers in online bookstores will promote the company, recruit customers and the greater is consumers’ resilience to negative information about the company. And in the physical bookstores, we found identity salience and customer satisfaction affect the consumer-company identification positively. And the higher the level of consumer-company identification, the more likely consumers are to be loyal to the company, promote the company, recruit people from their extant social networks to be new customers of the company, and the great is consumers’ resilience to negative information about the company.
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Ching-Hui, Hung, and 洪敬惠. "The Exploration of the Visual Identity System base on the online marketing-Focusing on the Online Bookstores in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/83485625784522485016.
Full textAbstract:
碩士銘傳大學
設計管理研究所
89
With fast growth of the Internet, the virtual stores in all manners turn up one after the other in Taiwan. The Net economy is generally based on the on-line transactions. The customers could go to any virtual store simply by a click. Therefore, it is very important for the e-commerce marketing managers to know how to keep the loyalty of the customers. Since the on-line marketing fosters the most popular trend, the design of web page on user interfaces, how visual identity system supporting the build-up of a brand name, and consumer preference and acceptance of the web page designs become more and more important. This research focuses on further studies of the following three major issues: Online Marketing, VI (Visual Identity System) and Computer User Interface Design. In order to know if the visual identity of the design on web page and website could affect consumers’ loyalty to a brand, this research is designed to determine the correlation between the effect of the professional design on web page and the enhancement of the consumers’ recognition and preference to a brand name by analyzing the design of web pages, VI, and brand loyalty. This research is also to determine if a professional “Corporation Identity System” can increase consumers’ loyalty to a brand. This research, conducted through documentary studies, focuses on the visual identity of the on-line marketing of the online bookstores in Taiwan. The survey is designed to provide some useful information of how the visual identity of the logistics and package design can benefit the on-line marketing for the online bookstores in Taiwan. The research methods include interviewing the managers of the online bookstores and spreading up questionnaires to target online bookstore consumers to gather information. We hope the result of the study can provide a clear idea of how to develop cost-effective visual identity systems to help boost the on-line marketing for the online bookstores in Taiwan.
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Huang, Feng-chin, and 黃鳳金. "The Effects of Service Failure and Service Recovery of Online Bookstores on Consumer Satisfaction." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/69409102082624584433.
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碩士南華大學
非營利事業管理學系碩士班
99
E-commerce is one of the most important commercial applications on the internet, while online bookstores are the primary type of electronic retailer in B2C e-commerce. At the current time, major online bookstores in Taiwan such as Books, Kingstone, and Eslite all provide the cash and delivery services of online shopping with convenience store pick-up. Even though such cash and delivery services in Taiwanese online bookstores are considerably mature, internet shopping still takes the form of sales without a storefront. Therefore, an important issue in the management of online bookstores is how to avoid service failure and establish strategies for service recovery. Based on literature review and case analysis, this study identified the common types of service failure for online bookstores, including logistics and delivery, cash flow and payment, information flow and website design. This study further used university and college students as research subjects, to develop remedial strategies such as psychological compensation (apology letters) and practical remedies (bonus points) according to the type of failure. Questionnaire survey was conducted for data analysis on the relationship between different types of failures and remedies. Results of the study showed that the level of loyalty would affect views toward the seriousness of the online bookstore’s failure, as well as toward the satisfaction after service recovery; consumers with high loyalty would regard the failure as more serious, but would also have higher satisfaction for effects of recovery. In addition, the view of seriousness of different types of logistical error and satisfaction with recovery differ based on customer gender, price attitudes, and frequency of book purchases, and are related to the purchasing context. Research results of this study are beneficial for operators of online bookstores in understanding the types of failures as well as how consumers view the seriousness of failures after they occur. The satisfaction effects after recovery in this study can be used by operators of online bookstores as areference for recovery when it is necessary.
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Kuo, Chun-Ting, and 郭俊廷. "A Repurchase Intention Model Based on an Empirical Study of Online Bookstores in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/sm5cej.
Full textAbstract:
碩士國立臺北科技大學
工業工程與管理研究所
99
Recently, the online bookstore is steadily growing, it not only seal the fate of brick-and-mortar bookselling, but also compete with each other fiercely. So how to make enterprise more competitive, to make different than competitors, to make customer return, are the issue that managers in online bookstores must to explore. Based on literature review, we know that it may be five times as costly to attract a new customer as to keep an old one, therefore, if enterprise wants to use lower cost to make more benefit, then they have to focus on existing customers. This study uses LISREL to analyze 263 valid questionnaires. The major results of this study showed that alternative attractiveness can be divided into two factor dimensions, Among these two factors, promotion attractive can significant effect repurchase intention and switching barrier; Overall satisfaction significant effect word of mouth and the word of mouth will significant effect repurchase intention.
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Wei, Shao Yuan, and 邵元蔚. "How experiential value affects flow – Study based on online and brick and mortar bookstores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/kftn3x.
Full textAbstract:
碩士國立勤益科技大學
企業管理系
105
As the income level has increased steadily over the past decades, consumers have started to show tendency to purchase things, not they need, but they desire. In order to attract customers and raise their willingness to buy, business owners focus on product appeals and create a shopping environment that provides entertainment and intrinsic enjoyment, experiential shopping has then emerged. Besides that, with the advancement of informational technology, people are able to start their businesses online at a lower cost, anytime, anywhere, resulting in more competition among retailers. Price comparability and home delivery provides time efficiency and great convenience causing consumers to turn to online shopping, further threatening the survival of brick and mortar stores. This study examined six experiential values to find out which can successfully enhance patronage intention, then further investigate whether patrons have gone into flow based on their experience. Also if the experiential values stimulate repurchase intention and positive word-of-mouth. The study surveyed consumers repurchase at bookstores and used Amos to conduct Structural Equation Model analysis, in order to understand the relationship between different aspects. Lastly, using Chi-square difference test to investigate experiential differences between the two channels. The result shows all six experiential values have significant impact on flow and affect repurchase intention. Chi-square difference test reveals that the significant difference between online shopping and the other is aesthetics and service excellence; the rest show no difference between the two channels. This study can provide a conceptual framework for bookstore owners in different channels to self-reflect if they are lacking any experiential values, improve customers’ shopping experience in order to increase their loyalty which shall then boost the business.