Academic literature on the topic 'Online branding'

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Journal articles on the topic "Online branding"

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Rowley, Jennifer. "Online branding." Online Information Review 28, no. 2 (2004): 131–38. http://dx.doi.org/10.1108/14684520410531637.

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Rigas, Dimitrios, Hammad Akhtar Hussain, and Nazish Riaz. "Online Branding and Marketing." International Journal of Sociotechnology and Knowledge Development 8, no. 2 (2016): 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combinati
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Kaur, Mandeep. "Key Factors for Online Branding Success in India: An ISM Approach." Asian Journal of Engineering and Applied Technology 9, no. 1 (2020): 42–50. http://dx.doi.org/10.51983/ajeat-2020.9.1.1078.

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In today’s digital age it is essential to analyse the factors that influence the success of online branding. Pure play e-tailer, Brick and mortar, click and mortar companies are required to follow online branding strategy. As online branding is the need of the hour companies are moving on the track where the ultimate destination is to adopt online branding as the strategy to stay ahead. Online branding is moving at the pace of the light. To keep up, companies need a robust foundation with the judgment to think precariously about the critical success factors for online branding. The purpose of
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Barreda, Albert A., Anil Bilgihan, Khaldoon Nusair, and Fevzi Okumus. "Online branding: Development of hotel branding through interactivity theory." Tourism Management 57 (December 2016): 180–92. http://dx.doi.org/10.1016/j.tourman.2016.06.007.

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Shaker, Fahim, and Reaz Hafiz. "Personal Branding in Online Platform." Global Disclosure of Economics and Business 3, no. 2 (2014): 109–20. http://dx.doi.org/10.18034/gdeb.v3i2.154.

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Online personal branding connotes a way to communicate favorable attributes of an individual self in the online platform in order to differentiate oneself from others that will assist to attain the professional goals along with relational aspirations. Numerous studies focused on the importance of having a strong personal brand but mostly ignored the way of developing it in the virtual world. The objective of the paper is to explore various literatures from different disciplines to address the issue of developing a contextual framework of “construction of online personal brands.” The study cove
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Pawar, Avinash, Mia Kusmiati, and Sri Sundari. "BUILDING OF ONLINE PERSONAL BRANDING." Journal of Business and Management INABA (JBMI) 1, no. 1 (2022): 1–15. http://dx.doi.org/10.56956/jbmi.v1i1.6.

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Personal branding is the process of branding people and their work, and its motivation is different from awareness management and impression management. Providing benefits and brand equity associated with a particular individual is simply planned. Branding efforts usually require extensive financial support to make progress in order to raise brand awareness and soon afterwards to increase brand credibility. With its ideological and innovative structure, online networking gives the general public the opportunity to develop as a brand in a reasonably crude and productive way. Online personal bra
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Song, hyun jin. "Online premium advertisement's e-branding." KOREA SCIENCE & ART FORUM 1 (December 31, 2005): 57. http://dx.doi.org/10.17548/ksaf.2005.12.1.57.

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San, Lim Ying, Azizah Omar, and Ramayah Thurasamy. "Online Branding: Are Malaysian Ready?" Advanced Science Letters 21, no. 6 (2015): 2055–57. http://dx.doi.org/10.1166/asl.2015.6204.

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Ojochide Peter, Fred. "Exploring Branding Approaches and Their Impact on Customer Loyalty: A Study of Agro-Allied Small and Medium Enterprises in Lagos State." International Journal of Advanced Research in Science and Technology 12, no. 11 (2023): 1154–59. http://dx.doi.org/10.62226/ijarst20231121.

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In the contemporary business landscape, the interplay between Online Branding and Customer Loyalty presents a critical challenge. This study was conducted to thoroughly explore the influence of Online Branding on Customer Loyalty, with the goal of providing valuable insights into the extent of this relationship. Using robust quantitative analysis and statistical techniques, the research revealed a significant correlation between Online Branding and Customer Loyalty. This linkage, with a high coefficient of determination (R Square), underscores the role of Online Branding in driving Customer Lo
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Fadly, Hawangga Dhiyaul, and Sutama Sutama. "MEMBANGUN PEMASARAN ONLINE DAN DIGITAL BRANDING DITENGAH PANDEMI COVID-19." Jurnal Ecoment Global 5, no. 2 (2020): 213–22. http://dx.doi.org/10.35908/jeg.v5i2.1042.

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Salah satu dari dampak dari pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi. Dengan demikian pemasar maupun pengusaha harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Hal ini tentunya menjadi pilihan yang sangat efektif dimasa pandemi ini. Tujuan penelitian pada artikel ini ada dua. 1) Â menganalisis pemasaran online dan digital branding. 2) Mendeskripsikan pemasaran online dan digital branding ditengah pandem
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Dissertations / Theses on the topic "Online branding"

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Stigson, Gustav, and Nore Torbiörnsson. "Online branding hos svenska banker : En kvalitativ studie av fyra svenska bankers arbete med online branding." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7616.

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<p>Internet påverkar vår vardag i allra högsta grad. Våra rutiner har förändrats och därmed ställs det även krav på företagen att möta sina kunder där kunderna finns. En bransch som tagit stor hänsyn till detta är bankvärlden. Men hur möter de kunderna på den digitala arenan? Hur hanterar de sitt varumärke ur ett digitalt perspektiv?  </p><p>Denna studie har som syfte att undersöka just detta och se på fyra av de svenska rikstäckande bankernas digitala varumärkeshantering och hur de arbetar med kommunikation i digitala kanaler. Det intressanta är att se de tendenser som finns idag men även hur
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Sledzik, Christopher Steele. "PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828.

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AMERKHANOVA, NATALYA, and ANASTASIA TOPALIDOU. "Online consumers' perspective on digital fashion branding magazines." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17535.

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The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. Factors of positive online shopping experience were employed in order to identify perceptions and preferences towards digital fashion branding magazines. The study is implemented by the means of digital fashion branding magazines’ analysis, focus group and individual interviews. The results of the research enable to identify various ways of pres
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Witter, Jan-Moritz, and Thomas Sabathier. "Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35788.

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Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. This might be due to the high complexity and reciprocity of their value creation which however needs to be in order to apply any marketing and branding strategies.   Purpose:       Therefore, the purpose is to understand and clarify the value creation processes of two-sided online marketplaces and develop branding theory based on the findings thereof.   Method:        Within this thesis
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Larsson, Jenny, and Maria Törnqvist. "Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry." Thesis, Jönköping University, Jönköping International Business School, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-217.

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<p>Background and problem: As Internet usage has become increasingly common and important in our society it is crucial for companies to acknowledge the impact of online branding. As differences between products are decreasing it is no longer sufficient to compete solely on price or quality. Thus the importance of brands and branding is increasing. Even though branding is a heavily research topic, almost all research has been performed with consumer markets in mind, more or less ignoring industrial markets. This is done in spite of most markets being predominated by industrial firms.</p><p>Purp
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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.

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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Ne
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Weil, Ari. "Terrorist Celebrity: Online Personal Branding and Jihadist Recruitment and Planning." Scholarship @ Claremont, 2018. https://scholarship.claremont.edu/pomona_theses/206.

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Shifts in culture and technology have changed the manifestation of celebrity in modern society, culminating in the practice of internet microcelebrity, where one views followers as fans, produces content consistent with a personal brand, and engages in strategic interaction with devotees. This thesis examines how those effects have also changed how terrorists present themselves and operationalize celebrity status. An original typology of terrorist celebrity is presented: traditional, martyr, and internet micro-celebrity. Two in-depth case studies of terrorist micro-celebrities are analyzed: An
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Kania-Lundholm, Magdalena. "Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism." Doctoral thesis, Uppsala universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-180903.

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The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. Furthermore, by problematizing nation-branding as an “updated” form of nationalism, it seeks to understand whether we are facing the possible emergence of a new type of nationalism. Second, the study endeavors to discursively analyze the ”bottom-up” processes of national reproduction and re-d
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Li, Chiamin. "Current use of marketing communication in TECO’s and Sandvik’s online branding." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10809.

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Rais, Josef. "Systémové řešení brandingu v online prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203889.

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This thesis if focused on brand building on the internet and possibilities brought to this filed by usage of systems methodologies. SWOT analysis is widely used in marketing, but it is focused solely on evaluating the current state of things and there is no formal framework to connect branding with marketing. Critical Systems Heuristics (CSH) methodology is used to supplement traditional marketing approaches. CSH consists of 12 boundary questions which can be used to define ideal state of analyzed systems. CSH methodology is then used to create a draft of Monoe brand, which will stand for a pr
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Books on the topic "Online branding"

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Paprocki, Sherry Beck. The complete idiot's guide to branding yourself. Alpha, 2009.

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Ray, Paprocki, ed. The complete idiot's guide to branding yourself. Alpha, 2009.

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1961-, Arruda William, and Alba Jason, eds. Storytelling about your brand online & offline: A compelling guide to discovering your story. Happy About, 2010.

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Lixandru, Mara-Georgia. Frumoasele adormite: Revitalizarea brandurilor românești cu vechime - în mediul online. TRITONIC, Tritonic Books, 2022.

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McColl, Peggy. Viral explosions!: Proven techniques to expand, explode, or ignite your business or brand online. Career Press, 2010.

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H, Levine Edward, ed. Deep branding on the Internet: Applying heat and pressure online to ensure a lasting brand. Prima venture, 2000.

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Cockrum, Jim. Free marketing: 101 low and no-cost ways to grow your business, online and off. Wiley, 2011.

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Cockrum, Jim. Free marketing: 103 low and no-cost ways to grow your business, online and off. Wiley, 2011.

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Rusev, Plamen. Vlastta na khorata: Novii︠a︡t marketing : kniga za izgrazhdane na imidzh i uspekh v sot︠s︡ialnite medii. E-Akademii︠a︡, 2011.

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Rappaport, Stephen D. Listen first!: Turning social media conversations into business advantage. John Wiley & Sons, 2011.

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Book chapters on the topic "Online branding"

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Florek, Magdalena. "Online City Branding." In City Branding. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_10.

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Riedel, Jana, and Ralph Sonntag. "Kompetenzen für das Online-ReputationManagement." In Social Branding. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_7.

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Govers, Robert. "Rethinking Virtual and Online Place Branding." In Rethinking Place Branding. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-12424-7_6.

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Arndt, Birgit. "Die Dell-Strategie online und offline." In E-Branding-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89059-7_13.

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Maurer, Andreas. "Online-Reputation-Management im Social Web — Der Ansatz von 1." In Social Branding. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_19.

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Rosskamp, Karen. "Online Branding in the Fast Fashion and Luxury Fashion Industry." In Omnichannel Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21450-0_14.

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Yan, Jack. "Online Branding: An Antipodean Experience." In The Human Society and the Internet Internet-Related Socio-Economic Issues. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-47749-7_15.

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Bozzi, Nicola, and Stefano Brilli. "Branding the “Bandito Influencer”." In The Routledge International Handbook of Online Deviance. Routledge, 2024. http://dx.doi.org/10.4324/9781003277675-43.

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Nguyen, Bang, T. C. Melewar, and Don E. Schultz. "Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia." In Asia Branding. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8_8.

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Lischka, Juliane A. "Media Brand Loyalty Through Online Audience Integration?" In Handbook of Media Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18236-0_21.

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Conference papers on the topic "Online branding"

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Rahmadi, I., and T. Fidowaty. "Products Branding and Online Shopping Sites Branding on Internet by Online Media Broadcasters." In Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.18-7-2019.2287938.

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Khedher, Manel. "Dramaturgical perspective of online personal branding." In 2013 World Congress on Computer and Information Technology (WCCIT). IEEE, 2013. http://dx.doi.org/10.1109/wccit.2013.6618685.

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Qurrantain, Nadia, and Muhammad Himawan Sutanto. "Online Media Overview in Tourism Destination Branding." In 2nd Jogjakarta Communication Conference (JCC 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.053.

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Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. "Micro-blogging as online word of mouth branding." In the 27th international conference extended abstracts. ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520584.

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Yamakawa, Yoshinori, and Yoshinori Hara. "An Online Service Branding Method with Neuroscience Technology." In 2011 Annual SRII Global Conference (SRII). IEEE, 2011. http://dx.doi.org/10.1109/srii.2011.29.

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Kristina, Diah. "Multimodal Branding of Indonesian Online Promotional Discourse in Hospitality Industries." In Fourth Prasasti International Seminar on Linguistics (Prasasti 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/prasasti-18.2018.4.

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Alikhanova, Leyla H., Oksana K. Mineva, and Diana Sh Smirnova. "Employee Online Surveys: Satisfaction, Engagement, Loyalty, and Readiness for Personal Branding." In International Conference on Economics, Management and Technologies 2020 (ICEMT 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200509.098.

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Halisa, Novia, and Selvi Annisa. "Product Online Marketing and Digital Branding Strategies in the Covid-19 Era." In Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.25-11-2021.2318838.

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Tulchinskii, G. L. "INTERACTIVE TECHNOLOGY DEVELOPMENT AND PROMOTION REGIONAL BRANDING (SYKTYVKAR PROJECT)." In Regional economy and territorial development. Petersburg State University of Economics, 2023. http://dx.doi.org/10.52897/978-5-7310-6266-4-2023-17-133-145.

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Digital formats dramatically expand the prospects for interactive regional branding technologies. They implement at all stages of branding the interaction and cooperation of the efforts and capabilities of all development stakeholders. The key role has the augmented reality platform, which has transition points between the online and offline infrastructures of the city. The platform allows you to integrate the advertising of services, goods, primarily – companies operating at the points of entry into the physical space of the city. At the same time, the companies activities of can be immersed
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Briciu, Victor-Alexandru. "OPPORTUNITIES AND LIMITATIONS OF ONLINE PLACE BRANDING STRATEGIES IN A CIRCULAR ECONOMY CONTEXT." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s04.028.

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Reports on the topic "Online branding"

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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