Dissertations / Theses on the topic 'Online branding'
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Stigson, Gustav, and Nore Torbiörnsson. "Online branding hos svenska banker : En kvalitativ studie av fyra svenska bankers arbete med online branding." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7616.
Full textSledzik, Christopher Steele. "PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828.
Full textAMERKHANOVA, NATALYA, and ANASTASIA TOPALIDOU. "Online consumers' perspective on digital fashion branding magazines." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17535.
Full textWitter, Jan-Moritz, and Thomas Sabathier. "Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35788.
Full textLarsson, Jenny, and Maria Törnqvist. "Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry." Thesis, Jönköping University, Jönköping International Business School, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-217.
Full textGonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
Full textWeil, Ari. "Terrorist Celebrity: Online Personal Branding and Jihadist Recruitment and Planning." Scholarship @ Claremont, 2018. https://scholarship.claremont.edu/pomona_theses/206.
Full textKania-Lundholm, Magdalena. "Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism." Doctoral thesis, Uppsala universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-180903.
Full textLi, Chiamin. "Current use of marketing communication in TECO’s and Sandvik’s online branding." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10809.
Full textRais, Josef. "Systémové řešení brandingu v online prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203889.
Full textStevens, Estée. "Facebook brand fan pages and their impact on online branding and marketing strategy." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9621.
Full textJedličková, Martina. "Online marketing značky L'Oréal Professionnel." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264369.
Full textSokolowski, Anna, and Viktoria Sandström. "Online Brand Repositioning : A case study of Halens." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16559.
Full textBerglund, Kristine, Johanna Münter, and Kajsa Stävmo. "Kändisen som rabattkupong : En studie om kändisreklam på onlinekanaler." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-60045.
Full textMeuer, Rebecca. "Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86171.
Full textBiro, Angeliqa, Maria Pettersson, and Sanna Wettergren. "“Sense the band, Feel the artist” : En studie om differentiering av artister online med hjälp av sensory branding." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40386.
Full textMir, Bernal Pedro. "Análisis de la reputación online aplicada al branding de empresa. Estudio comparativo sectorial en gran consumo." Doctoral thesis, Universitat Abat Oliba CEU, 2014. http://hdl.handle.net/10803/284358.
Full textXu, Ming. "Exploring emotional branding and online brand community by a case study of American Starbucks for Chinese." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2569255.
Full textLee, Jinwoo. "Cultural branding of young and emerging contemporary artists : the role of art fairs and online platforms." Thesis, University of Kent, 2018. https://kar.kent.ac.uk/67652/.
Full textSantulli, Rosalia. "Il family brand nella comunicazione online: asset o liability?" Doctoral thesis, Universita degli studi di Salerno, 2014. http://hdl.handle.net/10556/1535.
Full textGirard, François. "How companies communicate their brand identity online : A quantitative study on Swedish and French companies." Thesis, Högskolan Väst, Avd för företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-12574.
Full textWei, Nana, and Xueying Yi. "How to brand oneself online : A case study about 10 top musicians on Facebook." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12252.
Full textHuang, Yu-Chang. "Foufou : using multimedia to promote a new product and establish a brand identity online /." Online version of thesis, 2009. http://hdl.handle.net/1850/8873.
Full textAlvarsson, Sandra, Cheong Ha, and Sabrina Thams. "Student’s Website Usage : -Today’s students, tomorrows consumer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15020.
Full textBONIECKI, PAWEL. "Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227.
Full textSamoylina, Ekaterina. "Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic." Thesis, Uppsala universitet, Medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263464.
Full textChan-Lenci, Diana. "Instagram como aliado del branding: beneficios en el valor de marca de tiendas de ropa femenina." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5250.
Full textCaruso, Stefano <1989>. "L’applicazione delle tecniche di employer branding online nei siti web dei migliori luoghi di lavoro statunitensi ed europei." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6034.
Full textEnblom, Rebecca, and Amanda Pettersson. "Konsumenters emotioner gentemot det personliga varumärket : En kvalitativ studie." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30405.
Full textMarsh, Natalie. "Missanthrobot: Machines of Automated Sociality." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1262.
Full textSanikidze, Kakhi. "Blogging Eurovision: An Unconventional Online Space for Everyday Political Talk." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325391.
Full textChang, Chia Yu. "Visualizing brand personality and personal branding : case analysis on Starbucks and Nike's brand value co-creation on Instagram." Thesis, University of Iowa, 2014. https://ir.uiowa.edu/etd/1304.
Full textFino, Inês Penas. "Uso das redes sociais – Linkedin – e a importância da marca pessoal no processo de recrutamento e seleção." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14478.
Full textMangolothi, Brightness. "The use of social media for marketing and communication purpose in institutions of higher learning." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1019698.
Full textNovotný, Ondřej. "Role sociálních médií v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198456.
Full textCable, Courtney T. "The Akron Civic Theatre: A Digital Presence." University of Akron / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1321465122.
Full textRyan, Emily E. "Reflections on Using My MTSC Program and Internship Experiences with Online Marketing/Branding to Build Organizational Sustainability for Ohio's E & A Center." Miami University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=miami1431095257.
Full textVinyals-Mirabent, Sara. "Building urban destination brands in Europe: re-conceptualizing the relationship between brand image and brand personality in website communication practices." Doctoral thesis, Universitat Pompeu Fabra, 2018. http://hdl.handle.net/10803/462852.
Full textJohansson, Evelina, and Frida Svensson. "The effect of influencer marketing in dense content on brands on Instagram." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37083.
Full textHarrison, Lisa M. "What makes a micro-influencer? Converting the personal branding strategies of successful social media users into a professional development program." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/233168/1/Lisa_Harrison_Thesis.pdf.
Full textTinoco, López César Adair. "Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-225270.
Full textDaly, James. "Brand management vybrané značky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234354.
Full textKunene, Sibongile. "Determining the contribution of online corporate communication to brand reputation among Generation Y consumers in Vaal Region." Thesis, Vaal University of Technology, 2016. http://hdl.handle.net/10352/453.
Full textKöpmans, Anna. "Grafisk profil till ett företag som tillverkar handgjorda textilprodukter av naturmaterial : Hur kan en hemsida kommunicera ett varumärke?" Thesis, Högskolan Dalarna, Grafisk teknologi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:du-10656.
Full textPELAT, Camille, and Madeleine CABOT. "Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31668.
Full textPérez, Diaz Carla Noelia. "Influencia de las estrategias de online branding en la creación de brand equity para aplicaciones móviles de servicios en jóvenes millennials de 20 a 30 años de lima metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651699.
Full textMeyer, San-Marie. "Social media and corporate brands : a study of how the top 10 corporate brands in South Africa utilise social media content to strengthen their brand." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96219.
Full textEdlund, Alexander, and fredrik hansson. "Skapande av hög medvetenhet : En studie i hur ett företag med begränsade resurser kan skapa hög medvetenhet med kostnadseffektiva marknadsförings metoder." Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8483.
Full textEriksson, Julia, and Ella Gustafsson. "Strategisk marknadsföring i sociala medier : hur ett B2B-företag kan stärka sitt varumärke med hjälp av sociala medier." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-85539.
Full textAyankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.
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