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Journal articles on the topic 'Online branding'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rowley, Jennifer. "Online branding." Online Information Review 28, no. 2 (2004): 131–38. http://dx.doi.org/10.1108/14684520410531637.

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Rigas, Dimitrios, Hammad Akhtar Hussain, and Nazish Riaz. "Online Branding and Marketing." International Journal of Sociotechnology and Knowledge Development 8, no. 2 (2016): 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combinati

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Kaur, Mandeep. "Key Factors for Online Branding Success in India: An ISM Approach." Asian Journal of Engineering and Applied Technology 9, no. 1 (2020): 42–50. http://dx.doi.org/10.51983/ajeat-2020.9.1.1078.

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In today’s digital age it is essential to analyse the factors that influence the success of online branding. Pure play e-tailer, Brick and mortar, click and mortar companies are required to follow online branding strategy. As online branding is the need of the hour companies are moving on the track where the ultimate destination is to adopt online branding as the strategy to stay ahead. Online branding is moving at the pace of the light. To keep up, companies need a robust foundation with the judgment to think precariously about the critical success factors for online branding. The purpose of

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Barreda, Albert A., Anil Bilgihan, Khaldoon Nusair, and Fevzi Okumus. "Online branding: Development of hotel branding through interactivity theory." Tourism Management 57 (December 2016): 180–92. http://dx.doi.org/10.1016/j.tourman.2016.06.007.

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Shaker, Fahim, and Reaz Hafiz. "Personal Branding in Online Platform." Global Disclosure of Economics and Business 3, no. 2 (2014): 109–20. http://dx.doi.org/10.18034/gdeb.v3i2.154.

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Online personal branding connotes a way to communicate favorable attributes of an individual self in the online platform in order to differentiate oneself from others that will assist to attain the professional goals along with relational aspirations. Numerous studies focused on the importance of having a strong personal brand but mostly ignored the way of developing it in the virtual world. The objective of the paper is to explore various literatures from different disciplines to address the issue of developing a contextual framework of “construction of online personal brands.” The study cove

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Pawar, Avinash, Mia Kusmiati, and Sri Sundari. "BUILDING OF ONLINE PERSONAL BRANDING." Journal of Business and Management INABA (JBMI) 1, no. 1 (2022): 1–15. http://dx.doi.org/10.56956/jbmi.v1i1.6.

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Personal branding is the process of branding people and their work, and its motivation is different from awareness management and impression management. Providing benefits and brand equity associated with a particular individual is simply planned. Branding efforts usually require extensive financial support to make progress in order to raise brand awareness and soon afterwards to increase brand credibility. With its ideological and innovative structure, online networking gives the general public the opportunity to develop as a brand in a reasonably crude and productive way. Online personal bra

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Song, hyun jin. "Online premium advertisement's e-branding." KOREA SCIENCE & ART FORUM 1 (December 31, 2005): 57. http://dx.doi.org/10.17548/ksaf.2005.12.1.57.

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San, Lim Ying, Azizah Omar, and Ramayah Thurasamy. "Online Branding: Are Malaysian Ready?" Advanced Science Letters 21, no. 6 (2015): 2055–57. http://dx.doi.org/10.1166/asl.2015.6204.

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Ojochide Peter, Fred. "Exploring Branding Approaches and Their Impact on Customer Loyalty: A Study of Agro-Allied Small and Medium Enterprises in Lagos State." International Journal of Advanced Research in Science and Technology 12, no. 11 (2023): 1154–59. http://dx.doi.org/10.62226/ijarst20231121.

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In the contemporary business landscape, the interplay between Online Branding and Customer Loyalty presents a critical challenge. This study was conducted to thoroughly explore the influence of Online Branding on Customer Loyalty, with the goal of providing valuable insights into the extent of this relationship. Using robust quantitative analysis and statistical techniques, the research revealed a significant correlation between Online Branding and Customer Loyalty. This linkage, with a high coefficient of determination (R Square), underscores the role of Online Branding in driving Customer Lo

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Fadly, Hawangga Dhiyaul, and Sutama Sutama. "MEMBANGUN PEMASARAN ONLINE DAN DIGITAL BRANDING DITENGAH PANDEMI COVID-19." Jurnal Ecoment Global 5, no. 2 (2020): 213–22. http://dx.doi.org/10.35908/jeg.v5i2.1042.

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Salah satu dari dampak dari pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi. Dengan demikian pemasar maupun pengusaha harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Hal ini tentunya menjadi pilihan yang sangat efektif dimasa pandemi ini. Tujuan penelitian pada artikel ini ada dua. 1) Â menganalisis pemasaran online dan digital branding. 2) Mendeskripsikan pemasaran online dan digital branding ditengah pandem

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Jatiningrum, Citrawati, Wulandari Wulandari, and Reka Yuliana. "Strategi Pemasaran Media Online Sebagai Media Pendukung UMKM Pada Masa Pandemi Covid-19." eCo-Fin 2, no. 2 (2020): 57–62. http://dx.doi.org/10.32877/ef.v2i2.315.

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Salah satu dari dampak dari pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi. Dengan demikian pemasar maupun pengusaha harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Hal ini tentunya menjadi pilihan yang sangat efektif dimasa pandemi ini. Tujuan penelitian ini yaitu menganalisis pemasaran online dan digital branding dan mendeskripsikan pemasaran online dan digital branding ditengah pandemi COVID 19. Jenis pen

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Malik, Muhammad Shoukat, and Rabia Tanveer. "Effect of Rational Advertisement Appeal on Online Branding in Pakistan." International Journal of Industrial Marketing 3, no. 1 (2018): 36. http://dx.doi.org/10.5296/ijim.v3i1.13635.

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The purpose of this study is to identify the effect of rational advertisement appeal on online branding within the context of Pakistan. Customer attitude is the moderator. The relationship between attitude of customers and online branding is also taken into consideration. Personal items and gadgets are two types of products considered in order to determine differences in purchases while being online. A quantitative survey based research design is used in this study. Nonprobability sampling technique of convenience sampling is used. Data were collected through an online questionnaire. 244 usabl

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Allya Ega Annisa hutauruk, Arisman purba, Danny Ajar Baskoro, Naomi simanjuntak, Putri dwi jelita waruwu, and Selvia Santa Maria Siallagan. "Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi." Jurnal Bisnis Inovatif dan Digital 1, no. 3 (2024): 52–59. http://dx.doi.org/10.61132/jubid.v1i3.176.

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Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategi

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Tiago, Flávio, Pedro Correia, Victor-Alexandru Briciu, and Teresa Borges-Tiago. "Geotourism Destinations Online Branding Co-Creation." Sustainability 13, no. 16 (2021): 8874. http://dx.doi.org/10.3390/su13168874.

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The application of brand theory to destinations has grown in the last few decades, with the destination brand personality being a viable metaphor for creating and positioning destination brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be a passive element of any tourism form or active nature tourism. However, its potential is relatively unexplored in terms of online branding. For this reason, the present study analyzes online brand image co-creation, using 300 websites related to three unique volcanic tourism destinations—Iceland, t

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Rowley, Jennifer. "Online branding: the case of McDonald's." British Food Journal 106, no. 3 (2004): 228–37. http://dx.doi.org/10.1108/00070700410528808.

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Sektiyono, Krishnata. "The Online Branding Teh Botol Sosro." Manis: Jurnal Manajemen dan Bisnis 1, no. 2 (2018): 31–38. http://dx.doi.org/10.30598/manis.1.2.31-38.

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 Sinar Sosro introduced their product, namely Fruit Tea, which was aimed at the youth segment, which at that time had not been touched by tea-type products. With the existence of Fruit Tea, Sosro tries to give a different new touch, namely by developing a tea with a fruit flavor. At that time abroad, tea drinks with fruit flavors were also becoming a trend there. Until now, fruit tea has various types of fruit flavors from apple, strawberry, lemon, mango to blackcurrant flavors. The fruit tea segment is for teenagers, and it is marketed mainly in Java, Sumatra, Kalimantan and Sulawesi. T

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Japutra, Josephine Patricia, and Septia Winduwati. "Analisis Pembentukan Online Personal Branding Melalui Media Sosial (Studi Kasus Channel YouTube The Jooomers)." Prologia 8, no. 2 (2024): 265–74. http://dx.doi.org/10.24912/pr.v8i2.27524.

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Along with the development of the gaming industry, namely, streaming games. The existence of the internet, technological advances and the use of social media such as YouTube have supported and encouraged game content creators to compete to be the audience's choice. One of them is by forming and maintaining personal branding on online platforms so that it can attract attention and leave an impression according to the desired perception. Therefore, this research aims to find out the online personal branding that has been implemented by one of the game content creators on YouTube, namely, The Joo

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Karniawati, Nia, and G. M. Rani. "E-LEARNING IN ONLINE EDUCATION GAME FOR KIDS." Jurnal Teknologi Informasi dan Pendidikan 13, no. 2 (2020): 37–40. http://dx.doi.org/10.24036/tip.v13i2.335.

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This study aims to identify e-learning as a branding of kids educational online games. Descriptive method was used to present a complete overview regarding the situation related to variables examined. The results of this research are to recognize the development of branding and the benefit provided by e-learning in the application of educational games for kids. Discussing the product branding of e-learning games for kids was conducted in this research.

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Mallick, Madhurima, Aditi Aljapurkar, Yamini Ghanghorkar, and Satyajit Ingawale. "Evaluation of employee branding of topmost hotels through online websites and social media." PRAYUKTI Journal of Management Applications 04, no. 01 (2024): 45–62. http://dx.doi.org/10.52814/pjma.2024.4107.

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Employee branding refers to the organization’s image, nowadays companies prioritise employee branding as many people prefer to check the contents of online sites to know more about the company. The Brand model shows how and why employee branding is important in an organization. And this research is about evaluating the employer branding strategies through the online sites. The paper focuses on evaluating employee branding through Career site, Facebook, LinkedIn, and Instagram page of some selected companies.

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S.Muhilarasan and Raj T.Kabil. "Online Marketing." Shanlax International Journal of Management 6, S1 (2018): 181–86. https://doi.org/10.5281/zenodo.1461347.

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This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is designed to give the reader insight to if, and how companies utilize  the possibilities of Internet advertising and branding.     

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Hongky Dyrgo. "Building Online Marketing and Digital Branding in The Middle of The COVID-19 Pandemic." Indonesian Journal of Business Analytics 3, no. 3 (2023): 729–38. http://dx.doi.org/10.55927/ijba.v3i3.4130.

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One of the impacts of the COVID-19 pandemic is the decline in business and the economy. Thus, marketers and entrepreneurs must find alternative solutions to market their products or services to consumers. Optimizing business people's online marketing and digital branding as a means of communication with their target consumers Matter This is certainly a very effective choice during this pandemic. Research objectives in articles here are two. 1) analyze online marketing and digital branding. 2) Describe marketing online and digital branding in the midst of the COVID-19 pandemic. This type of res

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Kumar, Ravi, Mannan Mohammed Yusuf, Manjunath VR, and Prajwal L. "SOCIAL MEDIA MARKETING AFFECTION CUSTOMER BEHAVIOUR." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 01(II) (2024): 211–14. http://dx.doi.org/10.62823/7.1(ii).6519.

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In recent years, social media which can also said as online branding platforms have become indispensable tools for business to get engage with customer and to promote their goods and their services. Through this research we understood that the online branding implications on customer behaviour like purchasing decisions, Brand loyalty, trust on online branding influencers and their intention to try new goods or services. Additionally, this research also shows the role of online branding to make implications ton customer behaviour. Furthermore, it delves into implications on customer behaviour t

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Salpina, Parjah, Khairil Umuri, Hendra Halim, and Nurma Sari. "The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee." EKOBIS SYARIAH 8, no. 2 (2024): 69. https://doi.org/10.22373/ekobis.v8i2.23807.

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This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic bra

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Khairunnisa, Muhammad Ilhamudin, and Rahman Dayani. "JRP VOL.3 NO.1 MARET 2024 PENGARUH PERSONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN DENGAN MEDIASI ONLINE CUSTOMER REVIEW (Study Terhadap Produk MOP BEAUTY Tasya Farasya Di Kota Mataram)." Jurnal Riset Pemasaran 3, no. 2 (2024): 82–89. http://dx.doi.org/10.29303/jrp.v3i2.4790.

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ABSTRAKPenelitian ini dimaksudkan untuk mengetahui pengaruh Personal Branding terhadap Keputusan Pembelian dengan mediasi online customer review (study terhadap produk MOP Beauty Tasya Frasya di kota Mataram) , Metode yang digunakan dalam penelitian ini adalah menggunakan metode asosiatif dengan pendekatan kuantitatif. populasi dalam penelitian ini adalah seluruh konsumen yang membeli dan menggunakan produk MOP beauty dan sampel dalam penelitian ini 80 responden, Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuisioner yang di uji Validitas dan Reliabilitas. Teknik ana

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Nur Fitriana, Annisa Rizky, and Yudha Trishananto. "STUDI MENGENAI PENINGKATAN SIKAP PENGGUNA SHOPEE MELALUI KEPERCAYAAN." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 11, no. 2 (2021): 252–65. http://dx.doi.org/10.37932/j.e.v11i2.309.

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Penelitian ini bertujuan untuk mengetahui Sikap Belanja Online di Shopee dipengaruhi oleh Islamic branding, perceived benefit dan electronic word of mouth melalui Kepercayaan. Penelitian dilakukan dengan metode kuantitatif. Populasi yang digunakan yaitu pelanggan aplikasi shopee. Sampel yang digunakan adalah pelanggan yang pernah memakai aplikasi shopee ketika berbelanja online dengan jumlah sampel sebanyak 95 orang. Langkah pengambilan sampel dengan purposive sampling. Penelitian yang dilakukan dengan analisis regresi linier berganda melalui bantuan aplikasi SPSS 25.0. Hasil yang diperoleh Is

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Perlangeli, Genni, and Andrea Rea. "Branding in Sustainability." International Journal of Marketing Studies 14, no. 2 (2022): 47. http://dx.doi.org/10.5539/ijms.v14n2p47.

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Purpose: A recent report published by Shelton Group, Sustainability(S) is rated for as an important brand purchase decision (P) criterion for 60 percent of consumers. The objective of this research is to investigate how differences affect consumers&rsquo; online and offline behaviors.   Design/methodology/approach: Through sentiment analysis of corporate website Brand Sustainability Strategies (BSS) is explored in the store level and in the social media platform level with a dedicated survey about S and the positive impact on their P.  Findings: This study demonstra

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Romadhan, Mohammad Insan. "Tren’s Personal Branding Youtuber Indonesia." LINIMASA: JURNAL ILMU KOMUNIKASI 1, no. 2 (2018): 33. http://dx.doi.org/10.23969/linimasa.v1i2.1080.

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ABSTRAK Youtube sebagai media online berbasis video adalah salah satu media online dengan pengunjung terbesar di Indonesia, tercatat pada situs pemeringkat website alexa.com youtube berada pada peringkat tiga di bawah raksasa mesin pencari google. Besarnya jumlah pengunjung pada media online youtube membuat banyak pihak menggunakan youtube sebagai sarana berbagai aktivitas, termasuk di antaranya digunakan oleh youtuber Indonesia untuk membranding dirinya agar dapat menarik banyak pengunjung sehingga dapat menghasilkan uang dan kepopuleran. Oleh karena itu, peneliti tertarik untuk melihat

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Rachmawati, Dewi, and Lestari Nurhajati. "KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL." Metacommunication: Journal of Communication Studies 4, no. 1 (2019): 114. http://dx.doi.org/10.20527/mc.v4i1.6357.

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ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful

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Tiara, Olga, Feliza Zubair, and Yustikasari Yustikasari. "Warung Segar's Digital Branding Strategy in Growing Interest in Online Groceries Shopping." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 8, no. 2 (2024): 482–89. http://dx.doi.org/10.25008/jkiski.v8i2.917.

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The COVID-19 pandemic has a significant impact on the survival of startup business units. Startups are required to design brilliant strategies to survive. One of the strategies that startups can do is the digital branding process, which allows startups to have a strong position in the market. This study of Warung Segar's branding strategy in Growing Interest in Groceries Shopping Online uses qualitative methods and a case study approach. Qualitative research looks at the ideas, observations, opinions, and beliefs of the people studied. The purpose of the study is to find out how the technology

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Edityastono, Lintang, Hapsari Dian Sylvatri, Karisma Sri Rahayu, and Nur Ambulani. "Edukasi Kader Balita Mengenai Perkembangan Motorik Kasar dan Halus pada Anak di Desa Ngingit, Kecamatan Tumpang, Kabupaten Malang." Jurnal KARINOV 6, no. 1 (2023): 47. http://dx.doi.org/10.17977/um045v6i1p47-53.

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Usaha mikro kecil menengah (UMKM) domestik menjadi pendongkrak pertumbuhan perekonomian selama masa pandemi Covid-19 di Kota Malang Jawa Timur. Meskipun dapat meningkatkan pertumbuhan perekonomian, RPRM memiliki beberapa persoalan terkait bisnis yang dijalankan anggotanya salah satunya adalah permasalahan dalam komunikasi bisnis. Dalam memasarkan produknya, UMKM dituntut untuk mampu melakukan komunikasi baik secara offline maupun online. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Komunikasi yang baik dengan konsumen ma

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Popescu, Maria Magdalena. "Personal Online Identity-Branding or Impression Management." Scientific Bulletin 24, no. 1 (2019): 67–75. http://dx.doi.org/10.2478/bsaft-2019-0008.

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Abstract It is said that western society is heading toward individuation, towards personalization. This, along with continuous technological progress, triggers the concept of Personal Identity Online (PIO) which highlights and tailors a specific characteristic of an individual’s behavior in an online network of similar ones, benefitting from a single opportunity to shape an individual’s identity differently from the one he has in reality. Looked at from the network of ties existent in a social online environment, identity is tailored by each individual representation in virtual encounters. Thi

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Yuliani, Rostika, and Susanne Dida. "Personal Branding Selebritas dan Bisnis Online Shop." Mediator: Jurnal Komunikasi 11, no. 1 (2018): 10–19. http://dx.doi.org/10.29313/mediator.v11i1.3617.

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Eid, Riyad, Raja Yahya Al Sharief, and Laila Hussein. "Factors Affecting the Success of Online Branding." International Journal of Online Marketing 1, no. 4 (2011): 20–32. http://dx.doi.org/10.4018/ijom.2011100102.

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Online branding has become a crucial part of companies’ activity since the mid-90s, when internet expansion began. As internet activity starts playing bigger and greater roles in sales and marketing communications, online branding becomes more important. However, the challenge for organisations today is to advance their online business activities. To address this challenge, organisations need to understand the critical success factors for building an online brand. This paper discusses this issue proposes 9 critical factors classified into two categories and validated empirically through a samp

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HUI, XUE. "Branding Beijing online via the 2008 Olympics." Journal of International Communication 14, no. 2 (2008): 25–47. http://dx.doi.org/10.1080/13216597.2008.9674731.

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Labrecque, Lauren I., Ereni Markos, and George R. Milne. "Online Personal Branding: Processes, Challenges, and Implications." Journal of Interactive Marketing 25, no. 1 (2011): 37–50. http://dx.doi.org/10.1016/j.intmar.2010.09.002.

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Rowley, Jennifer. "Online branding strategies of UK fashion retailers." Internet Research 19, no. 3 (2009): 348–69. http://dx.doi.org/10.1108/10662240910965397.

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Scorrano, Paola, Monica Fait, Amedeo Maizza, and Demetris Vrontis. "Online branding strategy for wine tourism competitiveness." International Journal of Wine Business Research 31, no. 2 (2019): 130–50. http://dx.doi.org/10.1108/ijwbr-06-2017-0043.

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Purpose The link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in particular, online. Therefore, monitoring the level of convergence between online brand identity and online brand image is increasingly important to implement an efficient strategy of recall of a territory. This paper thus aims to propose an operative framework – assessing Web convergence (AWC) – designed to detect and analyse the online brand image and compare it with online brand identity. Design/methodology/approac

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Wahyudi, Wahyudi, Muhammad Saat Ibnu Waqfin, Khoirun Nisa', et al. "Sosialisasi Dalam Menentukan Strategi Branding dan Marketing Online di Desa Manunggal." Jumat Ekonomi: Jurnal Pengabdian Masyarakat 5, no. 3 (2025): 160–65. https://doi.org/10.32764/abdimasekon.v5i3.5363.

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Digital marketing telah menjadi komponen penting dari strategi pemasaran kontemporer. Cara konsumen berinteraksi dengan merek dan mencari informasi juga mengalami perubahan besar seiring dengan pesatnya kemajuan internet dan teknologi. Konsumen lebih cenderung menggunakan platform digital untuk membandingkan produk, mencari ulasan, dan membuat keputusan pembelian. Karena itu, kehadiran online yang kuat sangat penting bagi bisnis yang ingin tetap relevan dan kompetitif di pasar. Pelaku UMKM di Desa Manunggal yang masih memasarkan produk secara konvensional yaitu dilakukan secara offline dan men

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Rachmawati, Dewi. "PANDANGAN GENERASI Z MENGENAI PERSONAL BRANDING ONLINE FRESH GRADUATES DALAM MENCARI PEKERJAAN." WACANA: Jurnal Ilmiah Ilmu Komunikasi 21, no. 1 (2022): 137–49. http://dx.doi.org/10.32509/wacana.v21i1.1916.

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Intense competition between workers to reach a position requires fresh graduates including Generation Z to display their achievements and something unique. Personal branding is something that recruiters consider to recruit. Currently, personal branding is not only seen by recruiters from the Curriculum Vitae (CV) and cover letters sent by applicants, or through interviews, but has also begun to penetrate into tracking applicants' social media. This study aims to find out how Generation Z views online personal branding for themselves and their generation and to find out Generation Z's views on

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Rezaei, Sajad, and Naser Valaei. "Branding in a multichannel retail environment." Information Technology & People 30, no. 4 (2017): 853–86. http://dx.doi.org/10.1108/itp-12-2015-0308.

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Purpose The purpose of this paper is to investigate the structural relationship between online brand equity, brand experience, brand attitude, and brand attachment while considering the moderating effect of store type (online stores vs app stores) and product type. Design/methodology/approach A total of 459 completed online questionnaires were collected from experienced online (n=254) and app shoppers (n=205) to empirically test the proposed model. Partial least squares path modeling approach, a variance-based structural equation modeling, was performed to evaluate the measurement and the stru

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Bagdogan, Seyda. "Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels." Social Media + Society 9, no. 2 (2023): 205630512311664. http://dx.doi.org/10.1177/20563051231166446.

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Studies examining the self-branding efforts of women producers of online content have proliferated in recent years. Typically focused on the production of content by young, white, and highly educated middle-class women in the West, such scholarship has predominantly conceptualized women’s online self-branding as a function of neo-liberal and postfeminist values centered around notions of “commodified femininity” and “mediated intimacy” along with consumerism and individualism. In contrast, this article examines the sociocultural values underlying the self-branding practices of Turkish Muslim “

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Asri, Rahman, Gusmia Arianti, and Alma Mandjusri. "PENGARUH ONLINE PERSONAL BRANDING TOKOH POLITIK TERHADAP MINAT PEMILIH PEMULA." Communiverse : Jurnal Ilmu Komunikasi 5, no. 1 (2020): 58–69. http://dx.doi.org/10.36341/cmv.v5i1.1166.

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Konvergensi media saat ini telah mampu menggabungkan dan mengintergrasikan media konvensional ke dalam bentuk digitalisasi informasi, salah satunya menggunakan platform media sosial diantaranya melalui facebook dan instagram yang populer dengan jumlah pengguna terbanyak. Media sosial tidak hanya digunakan perusahaan atau brand, tapi banyak pula pihak secara individu diantaranya pejabat public yang melakukan kegiatan online personal branding di media sosial. Ridwan Kamil dengan followers sebanyak 6 juta, seorang pejabat publik yang aktif melalui instagram untuk membentuk personal branding. Pene

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Asri, Rahman, Gusmia Arianti, and Alma Mandjusri. "PENGARUH ONLINE PERSONAL BRANDING TOKOH POLITIK TERHADAP MINAT PEMILIH PEMULA." Communiverse : Jurnal Ilmu Komunikasi 5, no. 2 (2020): 95–108. http://dx.doi.org/10.36341/cmv.v5i2.1165.

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Konvergensi media saat ini telah mampu menggabungkan dan mengintergrasikan media konvensional ke dalam bentuk digitalisasi informasi, salah satunya menggunakan platform media sosial diantaranya melalui facebook dan instagram yang populer dengan jumlah pengguna terbanyak. Media sosial tidak hanya digunakan perusahaan atau brand, tapi banyak pula pihak secara individu diantaranya pejabat public yang melakukan kegiatan online personal branding di media sosial. Ridwan Kamil dengan followers sebanyak 6 juta, seorang pejabat publik yang aktif melalui instagram untuk membentuk personal branding. Pene

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FAYVISHENKO, Diana, Oksana MELNICHENKO, and DMYTRO YATSIUK. "Transformation of the branding concept as a result of digital marketing development." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 91–98. http://dx.doi.org/10.36887/2415-8453-2022-2-11.

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The global transformatio of lifestyle into online has led to a number of things that appeared to be, such as digital marketing and digital branding. Using all the available branding tools, companies need to transfer it online without losing all the potential, which is extremely important. The purpose of this article is to identify those processes that contribute to the digitalization of marketing, and as a consequence, lead to the transformation of the concept of branding in general, in particular in terms of creating a system of values involving existing digital technologies. The study consid

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Belova, Alla. "Storytelling in advertising and branding." 22, no. 22 (August 2, 2021): 13–26. http://dx.doi.org/10.26565/2218-2926-2021-22-01.

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Information communication technologies accelerated numerous trends in the world including the shift to online communication and further content digitalization. Technological innovations reverberate throughout complex social and demographic trends which make a significant impact on business, international companies including. The article focuses on linguistic analysis of the current changes in advertising and branding, mainly in the fashion industry. COVID-19 pandemic with online communication and remote work contributed to further transformation of choice, preferences, and options as well as t

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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.

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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel b

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Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

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Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was hel

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Martini, Erni, Lili Adi Wibowo, Agus Rahayu, and Ratih Hurriyati. "WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES." Jurnal Manajemen dan Kewirausahaan 24, no. 1 (2022): 81–90. http://dx.doi.org/10.9744/jmk.24.1.81-90.

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This research had the purpose of investigating the utilization of a company's official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly us

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Burhan, Umar, and Faishal Reza Saputra. "Optimalisasi Pemasaran Online Melalui Digital Branding Bagi UMKM Di Morowudi." Jurnal ABDIRAJA 8, no. 1 (2025): 1–10. https://doi.org/10.24929/adr.v8i1.3647.

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Kontribusi UMKM yang signifikan terhadap perekonomian Indonesia menjadi atensi penting, meskipun UMKM di Indonesia telah berkembang pesat dan menjadi sektor yang paling tangguh, bisnis di sektor lain, termasuk entitas bisnis raksasa, terhenti karena pandemi virus corona. Akan tetapi, seiring bertambahnya jumlah usaha kecil dan menengah, persaingan pasti akan semakin ketat. Agar UMKM mampu bersaing di pasar, diperlukan inovasi seperti membangun branding melalui media online. Namun mayoritas UMKM setempat banyak yang belum memahami digital branding sendiri. Oleh karena itu, Workshop digital bran

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Mulyadi, Mulyadi. "ANALISIS PROMOSI DAN BRANDING UNTUK PENGUATAN EKSISTENSI KAMPUNG WAYANG KEPUHSARI, MANYARAN." KUAT : Keuangan Umum dan Akuntansi Terapan 2, no. 1 (2020): 39. http://dx.doi.org/10.31092/kuat.v2i1.826.

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Upaya pemasaran online dan branding sudah dilakukan oleh pengrajin wayang di Kepuhsari Manyaran Wonogiri. Hanya saja upaya tersebut belum mampu meningkatkan penjualan produk seni wayang. Kunjungan ke Kampung Kepuhsari yang juga sudah dideklarasikan sebagai sebuah desa wisata juga tidak begitu banyak. Kegiatan pengabdian ini di samping untuk memberikan pelatihan penggunaan media sosial untuk kepentingan pemasaran online juga dimaksudkan untuk mengidentifikasi strategi pemasaran dan branding yang sudah dilakukan selama ini. Analisis SWOT digunakan untuk mencermati situasi dan kondisi yang ada se

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